I think she’s happy.
One week.
3 new clients.
+ 15% open rate.
This is how I helped C win over her email list.
This isn't anything crazy.
No 100 step funnels.
No time-sucking calls.
Just simplicity at its finest.
Content → Email → Offer.
Day 1, we started chipping
I started with $0.
Now I sign clients regularly.
How?
I found my talent.
If you find your talent, chase it forever.
If you can make money doing it, you're set for life.
Selling to a stranger? Tough.
Selling to your mom? Easy.
Because you have:
• Proximity
• Rapport
• Trust
Build “mom” relationships.
Emails do that best.
The moment you say: “it’s over”
You’ll see every bit of effort was worth it.
The hardships of today will unlock your full potential.
Refocus. Stick to the plan.
Rooting for you.
My first email failed.
33% open rate.
But it didn’t hurt my business.
It just hurt my ego.
So I sat down and wrote 50 more.
The outcome?
57% open rate.
Do more.
I kept chasing clients.
Until I focused on:
- my offer.
- my audience.
- my email list.
Now?
They’re sold before I even talk to them.
Become the case study, then help others do the same.
4 months ago..
I was desperately lost, down to my last dollars.
Fast forward to today...
I’ve made 4-figures writing emails.
Here’s 3 quick lessons I've learned about online business so far:
1/ ONE skill:
If you genuinely hyper-focus on one skill daily..
Your life can flip
Look..
Three things.
1 Start an email list.
2 Find the right offer.
3 Make it so good it sells itself.
If you stick to this..
In a few months your business will be untouchable.
No one will notice you if you follow the crowd.
Playing it safe kills your brand.
Be different.
Make them curious.
All of a sudden, you’re unforgettable.
I don’t meditate.
Don’t take lunch breaks.
And I don’t have a predictable schedule.
But..
I control my time.
I live an interesting life.
I can play tennis whenever I want.
Respectfully, what good is a life if it's not yours?
Focus on yourself.
The copywriter temple.
Building my physique taught me:
· I am stronger in the morning
· I am capable of so much more
· I am most creative when scatter-focused
Cutting out unnecessary habits is a must.
Nurturing your body is the goal.
Most creators lack leverage.
Why?
· No story.
· No email list.
· No clear monetization strategy.
This flywheel alone can rake in $$$$ per month.
Make it count.
Sent out an email today..
Spelling errors.
Format was a mess.
Pitch could've been sharper.
Yet, got an inbound within 5 minutes.
What’s the lesson here?
As a kid, i wrote stories for a living.
My first ‘newsletters’.
My parents were my audience,
“That’s creative.” was my ROI.
I was in 3rd grade or something..
So every friday, just before dinner…
I showed them my weekly masterpiece.
Sure, i was seeking attention, but..
You will doubt your copy.
And that's fine.
But it's useless if you don’t:
Fix it fast.
Push through it.
Refine until it’s solid.
You cannot strive for perfection.
But always strive for progress.
I never thought I’d make money writing.
But I stuck to one rule:
Keep going.
I stopped believing I couldn't do it.
And pulled in 4-figures in 3 months.
I went ghost for the entire day.
Had to put in the work.
~ 3 emails
~ 1 sales call
~ 1 ginger shot
X is fun.
But keep your eyes on the prize.
The real progress happens offline.
Fact:
Talking to people face-to-face will teach you a whole lot more about psychology than Robert Greene ever could.
Says a lot, coming from an introvert.
Words lie. Eyes don't.
You need a big email list to sell.
Not true.
Focus on the people you already have.
You can close a $2,000 deal with just 40 people.
The secret is a clear offer they’re itching to buy.
Want to kill your sales?
Waste their time.
Customers might doubt:
· Your offer
· Your brand
· Your message
But they will never doubt their time.
Get to the point.
Reminder for personal brands:
Start that newsletter.
And...
• Be you
• Be genuine
• Be consistent
Your small list can quickly turn into your biggest asset.
Most Emails:
Boring
Annoying
Directionless
Story-Focused Emails:
Grabs emotions
Oh-wow factor
Offers value
Direct CTA
Stories steal hearts... and wallets.
Graduated from university today.
But last night?
Was up late, on the phone with my client
Perfecting an email we were launching the next morning
Sleep deprived? Absolutely.
Regrets? None.
I wasted 6 months.
No direction.
No purpose.
Then I got addicted.
To something that keeps me up at night:
Email marketing.
And just today, I signed another client.
Paid for the first week of emails.
This path wasn't an easy one.
You have to fight for yours.
Airport deep work
At it's finest.
➼ Iced americano
➼ Writing copy
➼ Planning
You feel it too, don't you?
The start of something new.
The next chapter is yours. make it undeniable.
Stuck on writing that newsletter?
Do this:
• Take your best tweets.
• Grab the main idea.
• Build on it.
If people loved it on X
They'll probably love it in their inbox.
The secret to converting emails?
Talking to ONE person.
Hit their pain points.
Offer solutions.
Give hope.
They don’t care about your trophies.
They care about how you can help them.
~ Making $12k/mo
~ Somewhere in Italy
~ Fresh Google doc opened, about to write a masterpiece with a glass of white wine.
I will make this my life within the next year,
Or die trying.
Best email subject line?
"hi"
Since you've seen it from:
➼ your mom
➼ your toxic ex
➼ your angry landlord
This two-letter word holds undeniable familiarity.
It demands direct attention.
Your tweets are bait.
Your service is the hook.
• Direct your traffic.
• Sell with stories.
Where?
Your newsletter.
It's the closest thing to free money.
Copywriting tip:
Your copy sells the offer
Your format sells the copy
Find the words that keep them hooked.
Then, make it effortless to read.
Always ask yourself...
"Would I keep reading this?"
2 ways newsletters make my clients money:
Storytelling : Builds relationships that make readers ASK to buy.
Offers : Tests products and creates repeat buyers.
Marketing spend?
$0.
Overworking is a lie
99% of people think more work = more money.
I fell for it too...
Last week my schedule was filled, was reading sales letters all day, screen time on 20 hrs.
I was extremely disappointed...
Since my effort didn't reflect my bank account.
So, i took a
Newsletter advice:
You don’t need to force daily emails.
Send one out when you’ve got something good.
Daily, weekly, whenever feels right.
Readers stay if you deliver.
Bring the goods.
To all the beginner copywriters:
- No one will care if you fail
The advantage of being new?
- No one sees the failures
So don't worry. Keep writing copy
Don’t stop until you’ve hit big
How to go from:
$0 → Dream client
• One micro-niche
• One strategic tweet
• One conversation about your solution
Show up with expertise and start knocking..
Doors will open.
How I destroyed my client's competition.
Previously?
- 0 sales.
- directionless.
- daily unsubscribers.
Her business was a commodity.
She was competing on information.
The switch?
Story-based approach.
4 new clients within a single week.
Being another Wikipedia is easy.
The boring (but effective) way to fix a dead newsletter:
1. Re-engagement campaign
2. Cut inactive readers
3. Talk to true fans
4. Solve their pain
Your list is now healthy, engaged, and profitable.
2 things you need to run an extremely profitable one-person business:
Simple copy
Small email list
If you think this sounds too good to be true..
You’d be genuinely surprised.
The top 1% of creators invest relentlessly into their dreams.
• Tips
• Offers
• Partnerships
Bet on yourself first.
Then watch the world start betting on you.
Business is kind of like dating.
• You try.
• You lose.
• You learn.
And here's the thing...
You'll never find perfection.
But you will always find growth.
911.
My first love
Childhood dream since age 11.
Saw this today
"It's right there"
I thought
"If he can, why not me?"
I've seen the benefits of hard work
Many failures, many mistakes
Some wins
But not enough
I will come back to this tweet
I'll prove:
All it takes
Is
Here’s a classic:
“I can't monetize my audience.. where do I start?”
• Know who you’re talking to.
• Showcase expertise.
• Work your emails.
It’s not you, it’s your strategy.
What I do daily as a copywriter.
• Write a post
• Write an email
• Complete client work
Rest of the time I spend with my loved ones.
They call it a "laptop lifestyle" for a reason.
You can do the work..
AND enjoy life.
You know what’s crazy?
The weirder my emails got - the more people loved them.
The more I treated my readers like family - the more loyal they became.
Who would've thought.
Broke on X?
Signing clients shouldn't stress you out.
My 1st client was pitching me FIRST
Plot twist? We switched roles
Signed him that same day
The secret?
Actually giving a sh*t
Throw out the outreach scripts.
Treat people like humans, not chatbots.
1 hour to write.
1 hour to educate.
1 hour to talk to clients.
21h left to live life.
Making the same as my old 9-5.
The difference:
I wake up smiling and play tennis mid-day.
Follow-ups saved my business
But it was messy.
I flooded my prospects until they paid.
Because I genuinely cared and saw potential.
That's how I signed my first two clients.
Never leave room for what if’s.
Follow up until they say no…
Then follow up more.
5 Rules For Email:
1. Don’t teach, drive action.
2. Don't hard-sell, gain trust first.
3. Don’t write without a goal.
4. Don’t blame, affirm.
5. Don’t be needy.
Understanding your audience is 90% of the game.
“How far are my goals?”
I asked myself this recently.
For me, a slow life in Italy felt impossible.
But it's not.
Plane ticket: $100
Glass of wine: $5
Google Docs: $0
Total: $105.
When in doubt, zoom out.
Your "crazy" goals might be closer than you think.
I woke up sweaty in 34°
Did not feel like doing anything
Yet I got up and crushed a tennis session
The lesson?
When it's tough, push even harder.
Back and forth with prospects 'til you win.
When most people stop, that's when you go all in
Who's next? Cyprus, hmu.
Being the smartest in the room is cool.
But useless in your emails.
Because it’s:
• Boring
• Hard to read
• Impossible to relate
Dropping scientific facts is easy.
The hard part is making a 3rd grader understand.
Ever since a kid.
I was sold on a dream.
Chances are, you were too.
We often chase big goals that aren't truly ours.
Chasing what’s been right in front of us all along.
Just wrote a big email about it.
Dropping in 2 hours, don't miss it.
Link in comments (and bio)
Losing followers got you down?
Been there.
But...
It's like chasing your toxic ex
It just wasn't meant to be.
Followers are random, true engagement is priceless.
I'm building a personal brand
So i can:
- Buy groceries without checking prices
- Move out the hood with my girl
- Wake up with purpose
I respect everyone working a 9-5 — been there.
But i'd rather chase my own dreams, than sweat for someone else's.
Most emails flop.
Because they're missing:
· A brutal hook.
· A story close to home.
· A call-to-action that clicks.
Hook ➝ Story ➝ CTA
Nail down the essentials.
As you Iterate, the $$$ will compound.
Not getting email subscribers?
Here's what I do:
1. I find dream client's pains.
2. I make content to remind them.
3. I position my email list as their painkiller.
You're not selling 24/7.
You're helping them get what they want.
When I got my first Stripe payment
I couldn't stop checking the dashboard
The payments? Still cool.
But now, i jump out of bed to see my clients happy and crushing.