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Ralfs

@heyrafie

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I turned a couple thousand words to 4-figures in 3 months. Turning newsletter subscribers into repeat customers through storytelling.

Daily emails →
Joined December 2022
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@heyrafie
Ralfs
2 months
I think she’s happy. One week. 3 new clients. + 15% open rate. This is how I helped C win over her email list. This isn't anything crazy. No 100 step funnels. No time-sucking calls. Just simplicity at its finest. Content → Email → Offer. Day 1, we started chipping
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@heyrafie
Ralfs
3 months
I started with $0. Now I sign clients regularly. How? I found my talent. If you find your talent, chase it forever. If you can make money doing it, you're set for life.
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@heyrafie
Ralfs
2 months
Selling to a stranger? Tough. Selling to your mom? Easy. Because you have: • Proximity • Rapport • Trust Build “mom” relationships. Emails do that best.
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@heyrafie
Ralfs
2 months
The moment you say: “it’s over” You’ll see every bit of effort was worth it. The hardships of today will unlock your full potential. Refocus. Stick to the plan. Rooting for you.
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@heyrafie
Ralfs
3 months
My first email failed. 33% open rate. But it didn’t hurt my business. It just hurt my ego. So I sat down and wrote 50 more. The outcome? 57% open rate. Do more.
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@heyrafie
Ralfs
2 months
I kept chasing clients. Until I focused on: - my offer. - my audience. - my email list. Now? They’re sold before I even talk to them. Become the case study, then help others do the same.
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@heyrafie
Ralfs
2 months
You’re probably 2 clients at $2000/month away from doing whatever you want. Stick to what works. Ignore the bs.
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@heyrafie
Ralfs
18 days
4 months ago.. I was desperately lost, down to my last dollars. Fast forward to today... I’ve made 4-figures writing emails. Here’s 3 quick lessons I've learned about online business so far: 1/ ONE skill: If you genuinely hyper-focus on one skill daily.. Your life can flip
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@heyrafie
Ralfs
1 month
Look.. Three things. 1 Start an email list. 2 Find the right offer. 3 Make it so good it sells itself. If you stick to this.. In a few months your business will be untouchable.
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@heyrafie
Ralfs
2 months
No one will notice you if you follow the crowd. Playing it safe kills your brand. Be different. Make them curious. All of a sudden, you’re unforgettable.
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@heyrafie
Ralfs
1 month
I don’t meditate. Don’t take lunch breaks. And I don’t have a predictable schedule. But.. I control my time. I live an interesting life. I can play tennis whenever I want. Respectfully, what good is a life if it's not yours? Focus on yourself.
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@heyrafie
Ralfs
2 months
The copywriter temple. Building my physique taught me: · I am stronger in the morning · I am capable of so much more · I am most creative when scatter-focused Cutting out unnecessary habits is a must. Nurturing your body is the goal.
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@heyrafie
Ralfs
2 months
Your subject line doesn’t suck. It’s the long distance relationship with your audience that needs work.
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@heyrafie
Ralfs
1 month
Copywriting tip: Journal. Write your thoughts down in ink. True clarity comes when there's no backspace.
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@heyrafie
Ralfs
1 month
reminder: it's your mother's first time living too. she gave you this life, least you can do is make her's a little bit easier. love you mama.
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@heyrafie
Ralfs
3 months
Most creators lack leverage. Why? · No story. · No email list. · No clear monetization strategy. This flywheel alone can rake in $$$$ per month. Make it count.
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@heyrafie
Ralfs
5 months
You know what’s scary? Not becoming the person you could’ve been.
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@heyrafie
Ralfs
1 month
Sent out an email today.. Spelling errors. Format was a mess. Pitch could've been sharper. Yet, got an inbound within 5 minutes. What’s the lesson here?
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@heyrafie
Ralfs
4 months
As a kid, i wrote stories for a living. My first ‘newsletters’. My parents were my audience, “That’s creative.” was my ROI. I was in 3rd grade or something.. So every friday, just before dinner… I showed them my weekly masterpiece. Sure, i was seeking attention, but..
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@heyrafie
Ralfs
2 months
You will doubt your copy. And that's fine. But it's useless if you don’t: Fix it fast. Push through it. Refine until it’s solid. You cannot strive for perfection. But always strive for progress.
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@heyrafie
Ralfs
1 month
I never thought I’d make money writing. But I stuck to one rule: Keep going. I stopped believing I couldn't do it. And pulled in 4-figures in 3 months.
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@heyrafie
Ralfs
17 days
The “luckiest” creators aren't growing their followers. They're growing email subscribers. "Lucky" is a term for knowing where the money’s at.
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@heyrafie
Ralfs
3 months
I went ghost for the entire day. Had to put in the work. ~ 3 emails ~ 1 sales call ~ 1 ginger shot X is fun. But keep your eyes on the prize. The real progress happens offline.
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@heyrafie
Ralfs
2 months
Fact: Talking to people face-to-face will teach you a whole lot more about psychology than Robert Greene ever could. Says a lot, coming from an introvert. Words lie. Eyes don't.
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@heyrafie
Ralfs
2 months
You need a big email list to sell. Not true. Focus on the people you already have. You can close a $2,000 deal with just 40 people. The secret is a clear offer they’re itching to buy.
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@heyrafie
Ralfs
2 months
Want to kill your sales? Waste their time. Customers might doubt: · Your offer · Your brand · Your message But they will never doubt their time. Get to the point.
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@heyrafie
Ralfs
2 months
Reminder for personal brands: Start that newsletter. And... • Be you • Be genuine • Be consistent Your small list can quickly turn into your biggest asset.
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@heyrafie
Ralfs
3 months
Most Emails: Boring Annoying Directionless Story-Focused Emails: Grabs emotions Oh-wow factor Offers value Direct CTA Stories steal hearts... and wallets.
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@heyrafie
Ralfs
3 months
Graduated from university today. But last night? Was up late, on the phone with my client Perfecting an email we were launching the next morning Sleep deprived? Absolutely. Regrets? None.
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@heyrafie
Ralfs
3 months
I wasted 6 months. No direction. No purpose. Then I got addicted. To something that keeps me up at night: Email marketing. And just today, I signed another client. Paid for the first week of emails. This path wasn't an easy one. You have to fight for yours.
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@heyrafie
Ralfs
3 months
Airport deep work At it's finest. ➼ Iced americano ➼ Writing copy ➼ Planning You feel it too, don't you? The start of something new. The next chapter is yours. make it undeniable.
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@heyrafie
Ralfs
2 months
Stuck on writing that newsletter? Do this: • Take your best tweets. • Grab the main idea. • Build on it. If people loved it on X They'll probably love it in their inbox.
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@heyrafie
Ralfs
2 months
The secret to converting emails? Talking to ONE person. Hit their pain points. Offer solutions. Give hope. They don’t care about your trophies. They care about how you can help them.
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@heyrafie
Ralfs
1 month
The people I've seen sell the most know how to throw fresh meat into an ocean full of sharks. Want to sell more? Use the right bait.
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@heyrafie
Ralfs
8 days
Copywriting tip: Write for them, not for you. Speak to your customers, not your ego. You're here to attract business. Not high-fives.
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@heyrafie
Ralfs
4 months
~ Making $12k/mo ~ Somewhere in Italy ~ Fresh Google doc opened, about to write a masterpiece with a glass of white wine. I will make this my life within the next year, Or die trying.
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@heyrafie
Ralfs
4 months
Best email subject line? "hi" Since you've seen it from: ➼ your mom ➼ your toxic ex ➼ your angry landlord This two-letter word holds undeniable familiarity. It demands direct attention.
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@heyrafie
Ralfs
2 months
Emails not getting opened? It’s not you. - It’s the subject line. - The rapport. - The pitch. Whoever gets inside their readers' minds first wins.
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@heyrafie
Ralfs
13 days
$60,000: A handshake and a degree. $0: A newsletter business with unlimited potential. One creates freedom. One creates debt. Your move.
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@heyrafie
Ralfs
3 months
One email can make you $5. One can make you $500. It's the connection. Not the cost.
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@heyrafie
Ralfs
23 days
Your tweets are bait. Your service is the hook. • Direct your traffic. • Sell with stories. Where? Your newsletter. It's the closest thing to free money.
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@heyrafie
Ralfs
3 months
Copywriting tip: Your copy sells the offer Your format sells the copy Find the words that keep them hooked. Then, make it effortless to read. Always ask yourself... "Would I keep reading this?"
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@heyrafie
Ralfs
22 days
2 ways newsletters make my clients money: Storytelling : Builds relationships that make readers ASK to buy. Offers : Tests products and creates repeat buyers. Marketing spend? $0.
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@heyrafie
Ralfs
4 months
Overworking is a lie 99% of people think more work = more money. I fell for it too... Last week my schedule was filled, was reading sales letters all day, screen time on 20 hrs. I was extremely disappointed... Since my effort didn't reflect my bank account. So, i took a
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@heyrafie
Ralfs
26 days
Newsletter advice: You don’t need to force daily emails. Send one out when you’ve got something good. Daily, weekly, whenever feels right. Readers stay if you deliver. Bring the goods.
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@heyrafie
Ralfs
4 months
Work all day and stay out the way. ~ 3x iced americanos ~ busy schedule ~ gym done Love life.
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@heyrafie
Ralfs
20 days
Hot take: If you want to stop losing clients.. Obsess over your service delivery. Not your next big tweet.
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@heyrafie
Ralfs
2 months
Honesty sells. It’s what people genuinely want. The more transparent you are, the more trust you build. People are desensitized to perfection.
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@heyrafie
Ralfs
3 months
To all the beginner copywriters: - No one will care if you fail The advantage of being new? - No one sees the failures So don't worry. Keep writing copy Don’t stop until you’ve hit big
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@heyrafie
Ralfs
2 months
2 kinds of people I work with: People who have a genuine story to share and people willing to create one. No story, no brand. Simple.
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@heyrafie
Ralfs
28 days
How to go from: $0 → Dream client • One micro-niche • One strategic tweet • One conversation about your solution Show up with expertise and start knocking.. Doors will open.
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@heyrafie
Ralfs
2 months
How I destroyed my client's competition. Previously? - 0 sales. - directionless. - daily unsubscribers. Her business was a commodity. She was competing on information. The switch? Story-based approach. 4 new clients within a single week. Being another Wikipedia is easy.
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@heyrafie
Ralfs
3 months
My best habit? Studying the audience. If you want to sell anything: 1. Speak their language. 2. Only then spread the message.
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@heyrafie
Ralfs
12 days
The boring (but effective) way to fix a dead newsletter: 1. Re-engagement campaign 2. Cut inactive readers 3. Talk to true fans 4. Solve their pain Your list is now healthy, engaged, and profitable.
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@heyrafie
Ralfs
15 days
2 things you need to run an extremely profitable one-person business: Simple copy Small email list If you think this sounds too good to be true.. You’d be genuinely surprised.
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@heyrafie
Ralfs
1 month
The top 1% of creators invest relentlessly into their dreams. • Tips • Offers • Partnerships Bet on yourself first. Then watch the world start betting on you.
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@heyrafie
Ralfs
7 days
Business is kind of like dating. • You try. • You lose. • You learn. And here's the thing... You'll never find perfection. But you will always find growth.
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@heyrafie
Ralfs
10 days
As a creative: Protect your mental health at all costs. Good food Good sleep Good sweat is nonnegotiable. Your best work comes from your best self.
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@heyrafie
Ralfs
5 months
911. My first love Childhood dream since age 11. Saw this today "It's right there" I thought "If he can, why not me?" I've seen the benefits of hard work Many failures, many mistakes Some wins But not enough I will come back to this tweet I'll prove: All it takes Is
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@heyrafie
Ralfs
2 months
Here’s a classic: “I can't monetize my audience.. where do I start?” • Know who you’re talking to. • Showcase expertise. • Work your emails. It’s not you, it’s your strategy.
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@heyrafie
Ralfs
22 days
What I do daily as a copywriter. • Write a post • Write an email • Complete client work Rest of the time I spend with my loved ones. They call it a "laptop lifestyle" for a reason. You can do the work.. AND enjoy life.
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@heyrafie
Ralfs
3 months
Technically a business expense, right?
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@heyrafie
Ralfs
10 days
Sunday newsletter tip: Make your emails stupid easy. • Easy to relate. • Easy to read. • Easy to act. More ease = more sales.
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@heyrafie
Ralfs
18 days
Biggest mistake I made when building my business: I thought more work = more money. Spoiler: I was still broke.
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@heyrafie
Ralfs
2 months
You know what’s crazy? The weirder my emails got - the more people loved them. The more I treated my readers like family - the more loyal they became. Who would've thought.
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@heyrafie
Ralfs
3 months
Broke on X? Signing clients shouldn't stress you out. My 1st client was pitching me FIRST Plot twist? We switched roles Signed him that same day The secret? Actually giving a sh*t Throw out the outreach scripts. Treat people like humans, not chatbots.
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@heyrafie
Ralfs
24 days
Fastest way to monetise your newsletter: Create an offer. Create a juicy storyline. Commit to weekly storytelling. You only have to get it right once.
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@heyrafie
Ralfs
22 days
Unpopular opinion: Most people think they'll solve all their problems by waiting for the right moment. Not by hours of focused work.
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@heyrafie
Ralfs
2 months
Your emails shouldn’t educate, they should drive action. Big difference.
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@heyrafie
Ralfs
23 days
Just booked a random trip to Paris. Reminder: Enjoy the life you’ve worked so hard to build.
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@heyrafie
Ralfs
27 days
1 hour to write. 1 hour to educate. 1 hour to talk to clients. 21h left to live life. Making the same as my old 9-5. The difference: I wake up smiling and play tennis mid-day.
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@heyrafie
Ralfs
4 months
Small win! Forget the stats, it's the niche. Struggled for weeks to find my place on X. Now? Gaining momentum. Far from over.
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@heyrafie
Ralfs
3 months
Follow-ups saved my business But it was messy. I flooded my prospects until they paid. Because I genuinely cared and saw potential. That's how I signed my first two clients. Never leave room for what if’s. Follow up until they say no… Then follow up more.
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@heyrafie
Ralfs
2 months
today: > tennis > dined out > wrote an email > took care of my people Sundays let you wipe the slate clean. Reflect and improve.
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@heyrafie
Ralfs
2 months
5 Rules For Email: 1. Don’t teach, drive action. 2. Don't hard-sell, gain trust first. 3. Don’t write without a goal. 4. Don’t blame, affirm. 5. Don’t be needy. Understanding your audience is 90% of the game.
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@heyrafie
Ralfs
2 months
“How far are my goals?” I asked myself this recently. For me, a slow life in Italy felt impossible. But it's not. Plane ticket: $100 Glass of wine: $5 Google Docs: $0 Total: $105. When in doubt, zoom out. Your "crazy" goals might be closer than you think.
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@heyrafie
Ralfs
3 months
I woke up sweaty in 34° Did not feel like doing anything Yet I got up and crushed a tennis session The lesson? When it's tough, push even harder. Back and forth with prospects 'til you win. When most people stop, that's when you go all in Who's next? Cyprus, hmu.
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@heyrafie
Ralfs
3 months
Being the smartest in the room is cool. But useless in your emails. Because it’s: • Boring • Hard to read • Impossible to relate Dropping scientific facts is easy. The hard part is making a 3rd grader understand.
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@heyrafie
Ralfs
2 months
Ever since a kid. I was sold on a dream. Chances are, you were too. We often chase big goals that aren't truly ours. Chasing what’s been right in front of us all along. Just wrote a big email about it. Dropping in 2 hours, don't miss it. Link in comments (and bio)
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@heyrafie
Ralfs
2 months
Don't overcomplicate your emails. Build relationships. Show you care. Simple? Because it is.
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@heyrafie
Ralfs
3 months
Losing followers got you down? Been there. But... It's like chasing your toxic ex It just wasn't meant to be. Followers are random, true engagement is priceless.
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@heyrafie
Ralfs
11 days
3 shifts that helped my business: I lost → I learned I could → I have to I feel out of place → I have a lot to learn
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@heyrafie
Ralfs
6 months
98.2% of entrepreneurs die in the "valley of despair" Your shiny online business idea Relies on this graph Keep going, no matter what
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@heyrafie
Ralfs
4 months
I'm building a personal brand So i can: - Buy groceries without checking prices - Move out the hood with my girl - Wake up with purpose I respect everyone working a 9-5 — been there. But i'd rather chase my own dreams, than sweat for someone else's.
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@heyrafie
Ralfs
20 days
Harsh struggle: Burning cash on marketing. Look.. You won't get a guaranteed return with ads. But if you want a 95% chance. Invest in your newsletter.
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@heyrafie
Ralfs
3 months
Most emails flop. Because they're missing: · A brutal hook. · A story close to home. · A call-to-action that clicks. Hook ➝ Story ➝ CTA Nail down the essentials. As you Iterate, the $$$ will compound.
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@heyrafie
Ralfs
2 months
Not getting email subscribers? Here's what I do: 1. I find dream client's pains. 2. I make content to remind them. 3. I position my email list as their painkiller. You're not selling 24/7. You're helping them get what they want.
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@heyrafie
Ralfs
29 days
Reminder: The more raw and unapologetic your personality is on social media the more money you make. I don’t make the rules.
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@heyrafie
Ralfs
4 months
There are limits... The ones you believe in.
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@heyrafie
Ralfs
16 days
To the people who open my emails as soon as I send them out: I love you.
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@heyrafie
Ralfs
3 months
When I got my first Stripe payment I couldn't stop checking the dashboard The payments? Still cool. But now, i jump out of bed to see my clients happy and crushing.
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@heyrafie
Ralfs
6 days
The routine Laptop Americano Studying copy Writing even better copy Simple really
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