Coached 250+ Marketers and Generated $6M+ for coaches on Cold 🥶 95% of marketing advice is wrong or oversimplified. Here’s the truth in bite-sized pieces
2.5 years ago I was crying in my car.
I was -$12,919 in credit card debt and had no clue where things were headed next.
I could feel the anxiety, stress, and doubt catch up to me.
And that’s when I burst into tears.
But today, 2.5 years later -
I’m somehow doing $42k/mo?
So
There I was crying on my GF's couch with -$12,919 in credit card debt and $1092 in my checking acc...
My last ounce of hope and optimism absolutely shattered to pieces...
It was mountains of stress, anxiety, doubt piled on top of my chest...
And I bursted into tears.
Yup...
I make multiple 6 figures a year.
Last month alone I did +$50k
And I still:
- Sleep in
- Play video games
- Go to clubs
- Watch movies
- Order food
- Scroll on social media
- Read books
Doing these things won’t kill your progress.
Stop blindly listening to guru’s…
@E1Farhan
@Cobratate
Lil beast.
I still remember us joking around inside HU2 1.5 years ago.
Great to see your progress. Always knew you'd do big things.
My favorite copywriting habits for better writing:
• Connect all sentences
For example:
“This is why…”
“And because of this…”
“Which of course…”
“And that way…”
“But then…”
"So if that’s the case…"
• Open loops
For example:
"Otherwise you wouldn’t be here, no?"
Quitting should NEVER be an option.
I’ve been in the "game" for 9 years now.
And for 7 of those years…
I did not make a SINGLE dollar.
And I truly tried everything there is to try:
- Dropshipping
- Crypto
- Stocks
- Forex
- Course selling
And NONE of these things
If you're laughing at someone who closed a $100 deal... you're a punk.
We all had to start somewhere.
My first project was $500/mo for 30 emails...
Yes that's $15/email.
Yet I now charge $9,000/mo for emails.
And $15k+ for sales pages.
Meanwhile you want to make fun of
Outreach tip:
Always ask for feedback.
Prospect booked a call with you?
Ask him why.
Prospect isn’t interested in your offer?
Ask him why.
Prospect said yes to your offer?
Ask him why.
This is how you improve your offer and get more clients.
Never let dudes like this make you feel bad. Making $2k/mo while only a few months in is amazing.
That’s like laughing at a doctor because he’s negative income till about 5 years when he graduates and passes residency.
Imagine these guys in 2-3 years.
Also, your comment
Never forget that to do your job effectiveley as a copywriter you need to communicate effectively with your client
Clients don't want the headache of dealing with awful communicators
@ms_kaffeinated
Ah so the real chad behind it all shows himself
He's definitely the boyfriend running the show (What a genius)
Like Tate said, there's always a man behind every successful operation.
He's doing this "fake one" to gain attention and then charge for future
OG marketing
The BEST books I’ve ever read:
- Why we sleep
- Gym launch
- DotCom Secrets
- Reality Transurfing
- Talent is overrated
- Never split the difference
- Deep work
- The Winner Effect (best mindset book)
- Breakthrough advertising (Classic)
- Great leads (Best for beginners)
I have been into copywriting and marketing for 2.5 years now.
And within this time I have made multiple 6 figures.
+$50,000 months.
Evergreen offers still making sales.
And incredible connections and partners.
And the BIG reason behind my rapid growth is one thing:
My
Here’s how I practically wasted 9 months of my life constantly f*ckin around with my offer (and 10s of thousands of dollars of potential).
This was back when I first transitioned from freelance to offer game.
My only revenue source was from my offer.
Which meant I was hyper
How I helped a client go from 2 sales a month to 37 in just 2 weeks ($500 value each client)
And how you can do the same thing for your business.
It doesn't take a long-time but it's necessary to stand apart.
Check the thread to find out more.
@Adisxngh
It’s for the best. It really gets you moving.
Life is motion.
Once you accept it, surrender to it, and always move forward - you’ll end up making way more anyways
I truly have the best students out of any mastermind.
Got sent a nice 1 year anniversary gift.
Sometimes you get so sucked up in work you forget the impact you have on people.
Forever grateful for them🙌
Struggling to write or not getting any results from your copy??
Use the simple yet effective PAS framework that made me and my clients thousands of dollars from copywriting
>>Thread<<🧵
Hate to break it to ya but...
There's no substitute for the work.
No shortcuts.
If you want to get good you'll do everything in your power to get better...
...or you'll make excuses.
I'm 2 years in and STILL handwriting copy.
Built different.
2.5 years ago I was crying my eyes out.
I was laying like a zombie on my ex’s couch.
Basically reached complete panic and hysteria.
At this point I was near bankruptcy.
But I just wanted to be an entrepreneur.
I quit several jobs because of it.
I dropped out of college.
I
Outreach isn’t what you think it is.
You think it’s to land deals…
Close clients…
And stack retainers.
But there’s way more to it.
Outreach isn’t about getting somebody to say “yes” or to sell somebody.
It’s actually a game of CREATING PROBLEMS.
Stick with me:
Most
If you’re into copywriting and marketing…
You CANNOT lock yourself in a room and work for 12 hours a day - every day.
Your brain will just burn out and you will start to hate the work you’re doing.
And in doing so - You’ll struggle to produce quality that generates sales-
I noticed my best sales pages that smash controls and make a lot of money follow this framework:
Emotions start high -> go low -> finish high.
Here’s what I mean…
And this is extremely important around New Year so pay attention.
The best sales pages start with some sort
The best way to land more clients still has not changed since I got into this game 2.5 years ago.
When I first got into this whole freelance copywriter thing…
…I was using one very specific outreach method.
It was so great it made me $5,500 my FIRST MONTH of doing
I will be at 7 figures soon.
The golden M status.
I have so many things going on that at this point it’s only a matter of time.
And that time gets shortened each day.
But here’s the difference between me and most guys on here:
When I reach 7 figures…
It won’t be
If I needed to get a client in 7 days and I had no network, here’s what I’d do:
- Find 50 Quality Brands (10k+ followers)
- Subscribe to email list
- Rewrite their first 2 emails
- -> Send to the CEO with video of what I changed & WHY.
Reply? Win
No Reply? Free Practice (win)
The number 1 reason most copywriters don't make it:
They are looking too hard for an easy way to make 10k a month
They aren't really hungry for it and don't even care at becoming good writers
The bar for winning is so low…
Seriously, most people aren’t even taking action.
And the ones who do? Massively inefficient.
Time wasters.
Just show up and work (and work like you mean it).
It’s not hard man.
“You need to ‘escape the matrix’ FAST OR ELSE…"
Or else what?
Is someone going to come destroy your family if you don’t make $10k next month?
WHY do you NEED to get rich RIGHT NOW?
Look…
There’s a lot of hustle p0rn propaganda about how you have to get rich RIGHT NOW…
Here’s what most guru’s don’t say:
Do your best work despite the pay.
$100 for an email sequence?
Undercharged a project?
Don’t really wanna do the work?
Doesn’t matter.
Finish the job as if you got paid a million dollars.
I recently had an old client hit me that I
I’M FINALLY REVEALING IT.
I’m very excited to share what I’ve been working on for you guys…
Over these last couple of weeks I’ve seen HUNDREDS of mid-level copy guru’s promote and sell their overpriced, sh*t courses.
And here’s why this bothers me so much:
What ends up
You gotta be a bit f*cked in the head to make this whole business thing work.
Like don’t get me wrong - It’s absolutely worth it.
But not everybody can do it.
If you succeed in business you’re NOT a NORMAL person.
A “normal” person isn’t constantly getting up after getting
2.5 years ago I started with $12k in credit debt…
A mental breakdown on the couch…
And paranoid the f*ck out of my mind about where things are going next.
Now I’m in a luxurious room in Vegas doing multiple 6 figs a year.
Forever grateful.
Thank you God.
I’m going to be at 7 figures soon.
Simply because I’ve been following the exact same routine for months now.
I deadass feel like a walking MACHINE.
My focus is insanely narrow.
My drive is extremely intense.
My opportunities are better than ever.
And my current projects
I’ve been in the online business game for 9 years.
But 7 of those years have been a “waste of time”.
That’s because I barely made any money and had to jump through different jobs just to survive.
I would obsess about dropshipping…
…And be a delivery driver to have something
One of the easiest level ups for email is removing commas.
Sometimes I purposely rewrite my sentences to avoid them.
They disrupt flow like crazy.
Newbie writers overuse the hell outta them.
I’ve rarely ever seen a high level writer use many commas
Here’s the reason why ANYONE can become great at copywriting.
And how you can use that ability to travel the world, have freedom, and enjoy life.
Most people make copywriting out to be this difficult pursuit.
“Oh you gotta spend years mastering it.”
“Only the best make it to
First 6-12 months are the worst.
It's just a big personal test.
- The unknown
- Constant stress and problems
- Not having certainty
But when you get through this period...
The rewards only get better and better.
Keep going bro.
There’s two types of copywriters…
The first one is your average copywriter.
He likes to offer email marketing…
He likes to offer ghostwriting…
And he likes to offer landing page rewrites.
There’s nothing special with these services…
…Since he’s competing with thousands
It’s dumb to constantly “learn copy”.
Yes - Improving your skill is important…
But breaking down sales letters all day won’t make you money.
Your focus is getting paid. So focus on outreach.
“But I’m not ready"
You’ll never be. Just send it.
Then figure it out as you go.
My biggest tell on who is going to kill it:
I have been running a mastermind for +1 year now.
I’ve seen all kinds of different people join.
And the biggest observation I’ve see is who is going to be successful…
…And who is not going to.
You see…
There’s some guys who
Practicing and learning copy should NOT be your main focus. Here’s why:
First of all this doesn’t apply to JUST copywriting.
It applies to EVERY skill.
It’s a very common mistake I see amongst beginner freelancers.
The obvious goal of freelance and online business is
The "half upfront half after" agreements are so a$$ man…
I’ve never been a fan of them.
And I get - The prospect usually wants to do it this way because of trust.
But bro…
Most of the time the client will ALWAYS be slow with the 2nd half.
You do the work.
You do it
The most effective advice for beginner copywriters, since I've been getting tons of DM's about it, is this:
Make your copy short enough to be interesting yet long enough to cover the essentials
And write every day,
Every
Single
Day
The nr. 1 mistake I see beginner copywriters and marketers make,
Is NOT splitting the deal.
Here’s what I mean:
When you are negotiating with a client regarding a retainer or a project,
Always make sure you split it up into different phases.
For example when you’re
You don’t need case studies or testimonials to land more clients.
Here’s why:
The reason you show case studies and testimonials is to show your offer works.
And you can show your thing works…
Despite not having your own case studies.
There’s lots of different ways to do
Knowing how write emails isn’t enough to get clients. Here’s why:
There’s a 99% chance the business is ALREADY doing email marketing.
And if the only thing you have to offer is writing emails…
Then you’re offering something they’re already doing.
And an offer like that
99% of Twitter copywriters don't even know who Robert Collier is...
...and it really shows.
Quit studying the twitter gurus.
Study the OGs who figured the game out decades ago.
"You have to send free value bro"
That’s garbage advice.
There’s far more nuance to this.
ESPECIALLY when it comes to cold outreach.
There’s a clear difference between sending over "value"…
And giving valuable INSIGHTS.
Because here’s the thing:
The concept of
The best path to follow in online business:
1) Learn a skill.
2) Work for an experienced biz
3) Gather experience.
4) Start freelancing.
5) Learn client acquisition.
6) Get better at what you do.
6) Hire some people.
7) Start a full-on offer.
8) Start running ads and branding.
I was feeling like absolute garbage today (mentally-speaking).
Felt a massive dread to do work and couldn't get my mind to focus.
There was a massive wall of resistance.
I couldn't figure out what was going on until I dug deep into my mind.
And I felt like sharing this
The REAL big deals are in the upsells…
Not in one time projects or easy retainers.
Doing emails?
Offer a sales page.
Doing a sales page?
Offer more traffic.
Doing more traffic?
Offer a whole funnel.
This is how you can make +$10,000 PER client.
If you’re struggling to get clients I promise it’s not the market…
It’s you.
You suck.
Hate to break it to you but you’re doing the same shit as everyone else or you’re being lazy with it.
Was chatting with friend who JUST started outreach again and already getting
5 months ago I got paid $15,000 for a VSL once and almost refunded every single cent due to mindset issues…
This is something all copywriters deal with but it’s often not talked about.
So I wanted to address the big mindset issue we almost all face.
And that’s the feeling of
You would be surprised how many people f*cking SUCK at what they do.
Even simple sh*t like ghostwriting or email marketing.
97% of guys who provide clients with these services barely put in an effort.
- Slow results
- Sh*tty work
- Slow response time
- Re-use the same
My biggest month ever freelancing was $41,000
This wasn't from selling a course
It wasn't from just writing copy
It came from helping clients scale
That's all they care about
It doesn't matter if copy does the trick... or CRO or CMO or design or whatever. Expand your skills
There’s 5 MAIN elements of copywriting:
1) The lead opening
2) Authority build up
3) Unique problem
4) Unique solution
5) Close
Everything else like “features and benefits” are straight up ghey.
That’s not what creates conversions.
The structure of your copy does.
And the 5
It’s a shame you can’t close copywriting clients when my non-native Greek student can close them so easily…
Here’s the story of how
@theogchurchill
went from making $400 working at Zara clothing store to making $6,000 per month while traveling the world, barely doing outreach,
Here's why nobody replies to your outreach:
It's not a bad offer.
It's not a bad lead.
And it's not you NOT personalizing enough.
It's actually you not speaking your prospect's language:
Look stupid.
Have no clue what you’re doing.
Ask that question.
F*ck that project up.
Make mistakes.
Take risks.
Go against the norm.
Don’t be afraid of sending it.
Get stressed.
These things will not kill you or ruin you.
They’ll just catapult you out of your comfort
There’s one thing I notice about all successful copywriters:
They don’t write very well.
Amateur copywriters are very formal.
Intermediate copywriters write in their language.
But the GREAT copywriters use slangs, synonyms, and abbreviations.
And that’s because great
Most people waste years of their life trying to fight against the universe
They try very hard to force and resist the natural flow of things.
You know this is happening when you’re putting in maximum effort but seeing little results.
This was me for the first 7 years of my
82% of copywriters who do $10k/m will not last.
They rely on short term retainers,
Get comfortable and don’t look for new clients,
And start slacking with the excessive use of templates.
The clients ditch them within 3 months.
It’s the harsh truth most don’t see.
How to smash $10,000 a month:
1) Learn a LOT of skills
2) Create an offer from them
3) Send Looms to +50 creators
5) Trust the process
6) Stop being impatient
7) Stop moaning about the work
8) Stop comparing yourself to others
The tactics of going $0 to $10,000 are simple.
But
The EXACT step-by-step process to getting your first or more clients:
Read this if you want a client NEXT week.
STEP
#1
- OFFER
You need to create an offer.
Because an offer is basically selling a transformation.
Meaning…
The skill or service you have will not interest
Why I’m better than 99% of copywriters:
I didn’t get good by studying letters… researching… or even going through courses.
Sure - It had SOME effect on my progress…
But the REAL reason I’m better than 99% of copywriters is because of the NASTY amount of reps I have put in.
When I first started copywriting:
- Spent 2 weeks on one email
- Afraid to charge high prices
- Barely any ROI for clients
- Annoying poor clients
After copywriting for 2 years:
- Spending 2-3 days on VSL’s
- Charging +$15k per project
- Generated over $9m in sales
- Working
You have no business being on twitter if you ain’t making $10k/mo.
All you’re doing is procrastinating and wasting time…
And being rewarded for it? Stupid behavior.
You have zero value to provide.
And you’ll get no clients from it.
Do cold outreach.
Quit playing
I’m 29 years old.
I started my journey in business when I was 20.
I made my first 50k when I was 21.
But after that? I didn’t make any money for 5 years.
Here’s what I would tell my 21 year old self:
>> F*ck a business model. Learn skills
>> Learn client acquisition
I love wasting my mornings.
Just roam freely like an NPC.
Drink a coffee.
Read a book.
Sit in the sun.
Scroll a bit.
Chat to some people.
I hate working AS SOON as I wake up.
I like letting my brain wake up on its own…
…Rather than forcing it to wake up through tough
Copywriting is a tiny fraction of marketing.
Just because you know how to write doesn’t mean you know marketing.
This is why actual marketers HIRE copywriters.
Why?
Because a marketer knows more than you. And that’s why he’s needed in more important fields:
- Managing
-
My name is Chief and I hate all “conventional” copywriting tactics:
- I don’t create client avatars
- I don’t think email is that important
- Retainers aren’t the best clients
- Client work is insanely overrated
- Most guru’s on here suck
- Ads are better than building a brand
-
There’s so much fear in the market it’s crazy.
I believe it was caused by the Tate boys.
So many guys come into my group anxious as heck.
Worrying for the sake of worrying.
Stressing about how much they have to do meanwhile they don’t do anything.
Spinning their wheels.
Here’s how
@OllyDunn_
smashed $10k/mo while closing deals half drunk at 2am in Greece.
A couple days ago some of the Beyond Copy Members did a meetup in Athens.
Oliver was debating going because he was stressed.
He’s been inside our group for over 6 months and was making good
Best practices to get better at copy:
- Books
- YT videos
- Copy reviews from a mentor
- Daily writing
- Breaking down sales letters
- Creating outlines before writing
- Handwriting sales letters
- Analyzing STRUCTURE
- Masterminds
- Mentors
- Client work
- Writing lots of
To get better at writing you don't need clients
Just go to a product you like and start writing for them
You don't need to sell anything yet
Just practice
“Oh no! Another prospect no-showed for my sales call :(
Cold email sucks!”
Oh really?
THAT sucks?
Just wait till you’ve spent 2 hours writing a contract for a $10k project…
…And the client gets cold feet right before signing.
Or when you’ve worked under a pure
Reminder:
There are dumber and stupider people out there making it.
They’re not better or smarter than you. They’re worse or dumber in any case.
If they can do it - You can do it with ease.
Keep at it man.
The exact 6 steps to get more clients:
Step
#1
- Create an offer
It doesn’t have to be about fixing a problem.
It can be in the form of complimenting a business.
Your offer can be creating the client a 6 figure funnel…
Book more appointments for their high ticket via
The fact clients pay us $1,000s to send them words back on a google doc is kinda crazy to me.
Copywriting is such a weird and cool world.
This was reminded to me as I sent my final draft for VSL to client today.
$10,000 to simply give them g doc.
Are we scammers? lol
The best way to do discovery projects:
For most freelancers -
The only reason they do discovery projects is to see if the partnership will work out and if they can work long term.
And that’s cool.
You do want to see if the client is a good client,
And if you should work
Here’s an example of an upsell path you can take to turn $300 into +$10k:
Start with 3 emails for $300.
And when the emails crush - the client WILL want the same consistent results.
That’s when you upsell to an email sequence because the client will make even MORE money.
So
Copywriting was almost the end of my career (again).
Let me explain:
When I was first starting out in this whole marketing game…
…I actually joined Hustler’s University.
That’s what got me into copywriting and introduced me to DR.
And at first it was great!
I made great
One of the most powerful ways to sell is using “identity-based marketing”.
Because when used properly it’s almost impossible for the person to deny buying from you.
The reason why is humans naturally go toward pleasure and away from pain.
So if you arrange your marketing in a
You’re potentially missing out on thousands of $$$ by doing this severe communication mistake:
Putting labels on yourself.
Let me explain:
When you’re on say a sales call or a discovery call…
I’m sure you’ve been asked the infamous question:
“So what do you do exactly?”
Here’s how to make your writing punch harder and grip the throat of your prospect all the way to the sale
There was once a time in my career where my writing was flatter than 3-day old soda.
I was following all of the copywriting tricks such as:
- Intrigue
- What’s in it for
I spend most of my morning “procrastinating”.
And it will probably trigger people on Money Twitter.
But I just don’t like working right after waking up.
I found it to be stupid.
I usually don’t start work until one hour after waking up.
Sometimes even TWO hours.
And it’s
The exact way to making $10k in just one month:
>> Find 50 prospects
>> Send personalized Loom
>> Presentation on sales calls
>> Close a $300 - $500 project
>> Crush the results
>> Upsell on a $2.5k project
>> Crush the results on this
>> Upsell on a new funnel
>> Charge $5k -
I’m revealing my biggest secret:
This is why my clients pay me +$15k per project.
This is why my students land $3k - $5k retainers after only being coached by me for 1-2 months.
And this is why I’ve made so much money in such a short amount of time.
Enjoy :)
The best way to level up as a copywriter or marketer is to work on cold traffic.
Here’s why:
When you work on or write for warm traffic,
Like doing emails or organic traffic on social media,
You work with a lot less regulations and compliances than when you work on cold