glenn mcdonald @glenn_mcdonald Twitter profile

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glenn mcdonald

@glenn_mcdonald

7 months

It is an amazing corporate touch to have celebratory swag, for having individually contributed to the company’s biggest yearly event, arrive AFTER you’ve been laid off from it. Wrapped, indeed.

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glenn mcdonald

@glenn_mcdonald

8 months

The world listens to music, and thus I feel like it should be obvious that the collective insights from this listening also belong to the world. Every Noise at Once was a way of helping this knowledge self-organize, and giving it back.

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glenn mcdonald

@glenn_mcdonald

11 months

Oh, I wrote a book! It's called "You Have Not Yet Heard Your Favorite Song: How Streaming Changes Music". It doesn't come out until June 2024, but it was announced to the UK trade press today, so it's finally no longer secret. There's more info here:

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glenn mcdonald

@glenn_mcdonald

8 months

Honestly, at this point it would be a little reassuring to get a note from some decision-maker at Spotify telling me how much they always resented and distrusted my work, and how joyful and strategic it was to get rid of me. Give it some intent.

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glenn mcdonald

@glenn_mcdonald

6 months

Getting laid off sucks, there's no avoiding that, and it doesn't really help to get angry about it yourself. But it's obliquely encouraging to have *other* people get angry about it on your behalf.

TechCrunch

@TechCrunch

6 months

Spotify’s layoffs put an end to a musical encyclopedia, and fans are pissed

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glenn mcdonald

@glenn_mcdonald

4 years

There is no way "A. Blinken" is not a Simpsons character @thatbilloakley and @joshstrangehill made up.

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glenn mcdonald

@glenn_mcdonald

6 months

I wrote about a feature I was never responsible for at the company where I am no longer responsible for anything.

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glenn mcdonald

@glenn_mcdonald

8 months

See today for a status update.

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glenn mcdonald

@glenn_mcdonald

7 months

If you look closely, you can tell I'm not working there any more.

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glenn mcdonald

@glenn_mcdonald

3 months

Oh, look:

You Have Not Yet Heard Your Favourite Song: How Streaming Changes Music

www.amazon.com

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glenn mcdonald

@glenn_mcdonald

8 months

It's sad, but not too surprising, that a corporation might not see the value of this. But it has been reassuring to me to be reminded, here and elsewhere, that some people did. A few more reminders, this morning, here:

From the LetsTalkMusic community on Reddit: This week in the enshittening of music streaming:...

Explore this post and more from the LetsTalkMusic community

www.reddit.com

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glenn mcdonald

@glenn_mcdonald

6 months

It used to be my job to try to turn music-listening data into cultural knowledge. I think there are at least four fundamental forms of this: popularity, currency, similarity and community.

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glenn mcdonald

@glenn_mcdonald

3 years

Just taking a nostalgic moment to remember "ambience".

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glenn mcdonald

@glenn_mcdonald

2 years

A thing I wrote at work about a thing I did at work!

Spotify Engineering

@SpotifyEng

2 years

If you ended your year with #SpotifyWrapped , you more than likely discovered what your listening personality is. But how did your listening personality actually come to be? @glenn_mcdonald breaks it down:

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glenn mcdonald

@glenn_mcdonald

2 years

Want to try playing a just-barely-playable song-ID game? (You feed it a playlist, so you can make your own challenges for your friends...)

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glenn mcdonald

@glenn_mcdonald

2 months

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glenn mcdonald

@glenn_mcdonald

4 years

I use Spotify data and math to see what songs spike up in popularity after notable world events. Here's a playlist of what did this weekend. After the Counting

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glenn mcdonald

@glenn_mcdonald

6 months

I don't have any news about New Releases by Genre, but if you're so interested in that topic that you would even read news about the lack of news about New Releases by Genre, here's some:

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glenn mcdonald

@glenn_mcdonald

2 years

Evil seeks silence; we sing back. New songs from last week.

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glenn mcdonald

@glenn_mcdonald

8 months

This is a brutal headline that should make everybody working on algorithms in music stop and think about what they're doing, and what powers it serves.

Mark_Mulligan

@Mark_Mulligan

8 months

MIDiA’s 2024 predictions: The algorithm is not listening @midiaresearch

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glenn mcdonald

@glenn_mcdonald

10 years

Write your code as if it will be maintained by someone less clever than you. You will appreciate this when that person turns out to be you.

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glenn mcdonald

@glenn_mcdonald

7 months

@eenz97 It’s like that, except spread out over three months of remote meetings instead of an actual room, and at the end 17% of you get laid off.

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glenn mcdonald

@glenn_mcdonald

6 months

Decided to take a break from the string of music books and read one from my science-fiction stack instead. It opens with a guy contemplating his record collection. There is no escape.

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glenn mcdonald

@glenn_mcdonald

4 months

Algorithms, genres, fraud and how people are both amazing and disappointing: I join Ari Herstand for a journey through curiosity and confusion.

How Spotify's Algorithm Works (From Its Creator) - Ari's Take

This week, Ari is joined by Glenn McDonald, Spotify’s data alchemist and the creator of the music exploration site Every Noise at Once.

aristake.com

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glenn mcdonald

@glenn_mcdonald

5 months

“Mechanical” music royalties are a great example of obsolete legal formulation. They attach songwriter payment to the “reproduction” of a recording of a song, because in the physical era that’s all we could track. 1/9

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glenn mcdonald

@glenn_mcdonald

1 month

The day I stop saying “I wrote a book you can’t read yet” has arrived.

Canbury Press

@CanburyPress

1 month

Happy Publication Day to You Have Not Yet Heard Your Favourite Song by Glenn McDonald! @glenn_mcdonald Find out more at #canburypress #newreleases #book #nonfictionuk #streaming #musicstreaming #musicdata

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glenn mcdonald

@glenn_mcdonald

5 months

I tried to get this out of my system with a short tweet-thread, but it didn't work. So here, if you're interested, is a much longer detailed analysis of the proposed Living Wage for Musicians Act.

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glenn mcdonald

@glenn_mcdonald

3 months

Oh, look (indie version):

You Have Not Yet Heard Your Favourite Song: How Streaming Changes Music a book by Glenn McDonald

'If you want to know anything about how music surfaces today, how to find it, or how to create it, you will find what you need right here. ' Joseph Menn, Washington Post writerFor the first time in...

bookshop.org

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glenn mcdonald

@glenn_mcdonald

5 years

Music Streaming as an Economic Shift (a theory in 8 tweets):

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glenn mcdonald

@glenn_mcdonald

8 months

@tedolsen @EveryNoise I keep opening the front door as if I'm going to check the mail or something, ready to pretend to be surprised at the cameras. Nothing yet.

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glenn mcdonald

@glenn_mcdonald

4 years

I've had a frustrating day wrestling with technology at work, but this NYT article includes a quote from me about "ebullient electro-maximalism".

How Hyperpop, a Small Spotify Playlist, Grew Into a Big Deal (Published 2020)

The microgenre — fueled by teen upstarts like osquinn and glaive, and more established names like 100 gecs and A.G. Cook — has a modest but dedicated following, and many different kinds of sounds.

www.nytimes.com

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glenn mcdonald

@glenn_mcdonald

4 years

Spending the day pleasantly reading angry tweets about all the genres we supposedly made up that we totally didn't make up. Plus Escape Room, of course.

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glenn mcdonald

@glenn_mcdonald

3 years

Ever wonder what the most popular 10:00+ songs on Spotify are? I didn't. Until 10:00 ago.

The Epics

The Epics · Playlist · 100 songs · 85 likes

open.spotify.com

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glenn mcdonald

@glenn_mcdonald

7 months

Opening the first VC round for my uncannily accurate music-categorization startup that secretly ignores the music entirely and just uses cover images.

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glenn mcdonald

@glenn_mcdonald

5 years

Algorithmically attaching photos to news stories: what could go wrong?

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glenn mcdonald

@glenn_mcdonald

2 years

Apparently the two ends of the human mood spectrum are "peaceful" and "flirty".

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glenn mcdonald

@glenn_mcdonald

2 months

I complain about AI because it ought to be good for a lot more than plausible-sounding chatbots you can't trust. What, exactly? Ask me again when I've been working at @imbue_ai for longer than 1 day.

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glenn mcdonald

@glenn_mcdonald

3 years

If you're curious about how heavily the comparison of effective *average* per-stream rates between music services depends on plans and activity rates, you can do some illuminating math with Spotify public data.

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glenn mcdonald

@glenn_mcdonald

7 months

New Particles is either paused or finished, I haven't decided which yet, but if you're one of the few who anticipates the Xmas edition instead of skipping it, here it is.

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glenn mcdonald

@glenn_mcdonald

6 months

Math fun: public numbers suggest that for Spotify's global average per-stream rate across all tiers to reach $.01, the prices of premium plans would have to go up by a factor of ~3.5, and that's assuming no current subscribers would switch to free or a competitor as a result.

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glenn mcdonald

@glenn_mcdonald

4 years

Spotify launched in Russia yesterday! Here's a playlist of what got played more there than elsewhere on the first day:

Welcome to Russia

Playlist · glenn mcdonald · 100 songs · 2 likes

open.spotify.com

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glenn mcdonald

@glenn_mcdonald

29 days

This is a very good article about the factors involved in streaming-music exposure and algorithmic recommendations in general. (In which I am quoted, but it's well informed from many directions.)

rebecca jennings

@rebexxxxa

30 days

i figured out why you cant escape certain up-and-coming pop acts on spotify

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glenn mcdonald

@glenn_mcdonald

3 years

Today in music novelties, I set up an automatic playlist of the most popular songs with each numeric title from 1-10000 (no other characters allowed, and only 1/artist). So far only 4471 of 10000 slots are claimed, with 9 of the first 1000 still open.

The 10000

The 10000 · Playlist · 5925 songs · 113 likes

open.spotify.com

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glenn mcdonald

@glenn_mcdonald

2 years

If you care about the recorded-music business, you will definitely want to read the newest IFPI Global Music Report, published here: and discussed here:

The global recorded music industry grew by 18.5% to $25.9bn in 2021

The tale of 2021 for the recorded music industry in a nutshell? Absolute stonks. Global recorded music revenues grew by 18.5% to $25.9bn.

musically.com

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glenn mcdonald

@glenn_mcdonald

4 years

My suspicion, not backed by data, is that when most people say things about "most people", they don't have data.

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glenn mcdonald

@glenn_mcdonald

3 years

The good news is that I made a daily 5-hour query take 1 minute, so now the idiot who wrote that query has to do my job for the rest of the month. But you can probably guess the bad news.

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glenn mcdonald

@glenn_mcdonald

3 years

Anybody involved with music should probably read this UK report. Let's do it together. Starting...now.

Economics of music streaming - Committees - UK Parliament

MPs will examine what economic impact music streaming is having on artists, record labels and the sustainability of the wider music industry. With streaming currently accounting for more than half of...

committees.parliament.uk

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glenn mcdonald

@glenn_mcdonald

2 years

It's time. #SpotifyWrapped

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glenn mcdonald

@glenn_mcdonald

3 years

Yes, please, governments, pass some laws requiring algorithmic transparency. I would love to tell you exactly how my algorithms work. You will have to pass even more laws to get me to *stop* telling you.

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glenn mcdonald

@glenn_mcdonald

13 days

Happy to start my day with this pull-quote.

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glenn mcdonald

@glenn_mcdonald

6 months

The structural problem with Twitter, reproduced exactly in all its clones, is that there is no shared experience. It’s only a side-effect of this that rebuilding ANY individual experience on a new clone is laborious.

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glenn mcdonald

@glenn_mcdonald

3 years

@tedgioia Seems like you're overlooking the biggest relevant change, which is that in streaming "old" listening is now tracked. Buy a new album on CD and listen to it for 20 years: nobody knew. Stream a 20yo song: we know.

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glenn mcdonald

@glenn_mcdonald

7 months

“It is not acceptable for a few major players to meet in secret, agree a self-serving business model and then present it to the world as a fait accompli.” Cogent that this is the first point. Resistance must confront the power-structures first.

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glenn mcdonald

@glenn_mcdonald

2 years

There's nothing about podcasts on , but there's something about on a podcast. A conversation with @ChristofZuern :

Every Noise at Once with Glenn McDonald

Meet Data Alchemist of Spotify Glenn McDonald in conversation with Christof Zürn. Learn about Spotify wrapped and Every Noise at Once.

musicthinking.com

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glenn mcdonald

@glenn_mcdonald

2 years

Every once in a while, go through and listen to the whole top 50 as if it's your only advance knowledge of a planet you're about to land on in a ship almost out of fuel.

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glenn mcdonald

@glenn_mcdonald

3 years

The people you haven't met yet will look brightly familiar or darkly terrifying according to your light, not their colors. New songs from last week.

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glenn mcdonald

@glenn_mcdonald

5 months

“New House Bill Aims to Raise Streaming Royalties for Artists by Tacking on Additional Subscription Fees” seems like a fair summary, at least.

New House Bill Aims to Raise Streaming Royalties for Artists by Tacking on Additional Subscription...

A new Congressional bill aims to increase artist streaming royalties by tacking on additional fees to subscriptions to platforms like Spotify.

www.billboard.com

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glenn mcdonald

@glenn_mcdonald

2 years

199 versions of "Running Up That Hill".

Running Up Those Hills

Running Up Those Hills · Playlist · 632 songs · 24 likes

open.spotify.com

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glenn mcdonald

@glenn_mcdonald

3 years

I keep meaning to make a simple tool for comparing two Spotify playlists to find which songs are in both of them. Kept meaning.

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glenn mcdonald

@glenn_mcdonald

1 month

If you run a company that has something to do with music, you should probably order copies of this book for all your employees, and a couple extras for yourself. E.g. @eldsjal

Canbury Press

@CanburyPress

1 month

Happy Publication Day to You Have Not Yet Heard Your Favourite Song by Glenn McDonald! @glenn_mcdonald Find out more at #canburypress #newreleases #book #nonfictionuk #streaming #musicstreaming #musicdata

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glenn mcdonald

@glenn_mcdonald

2 years

I don't believe that genres are dead, but I did just go from Sudanese-inspired violin-rap into a Romanian-named Swedish post-metal dirge without immediately realizing the song had changed.

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glenn mcdonald

@glenn_mcdonald

5 months

1000 True Fans sounds easier until you realize that most people won’t have the capacity to be True to more than one artist, so you need 1000 people who like you more than absolutely anybody else, including all the artists who work harder than you unless you are Taylor.

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glenn mcdonald

@glenn_mcdonald

5 months

Young putting his music back on Spotify now that Joe Rogan is available everywhere again is a pretty good snapshot of the state of the business. It’s hard for anybody embedded in these power-structures to do much better than anybody else, but it’s also hard to do worse for long.

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glenn mcdonald

@glenn_mcdonald

5 years

4 moral imperatives for personalization systems: Consent: personalization must be optional Transparency: personalized results must be labeled and explained Control: any implicit factor must be explicitly overridable Accountability: the collective results must be accessible

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glenn mcdonald

@glenn_mcdonald

6 months

More sympathetic lamentations from the @verge :

Spotify’s layoffs doomed its best (unofficial) music discovery resource

Every Noise at Once was the solution to Spotify’s repetitive algorithms.

www.theverge.com

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glenn mcdonald

@glenn_mcdonald

7 months

@_YoungTurbo_ Oh, the mistakes are automated. It's noticing and reporting them that requires attention and care.

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glenn mcdonald

@glenn_mcdonald

4 years

The contention that Trump is better able to handle COVID policy than Biden because he HAS it is idiotic, but it also explains why Trump thinks he's better at handling racism.

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glenn mcdonald

@glenn_mcdonald

4 years

After some math I have concluded that artists collectively believe the best album-length is 10 songs, but that listener patience supports 13.

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glenn mcdonald

@glenn_mcdonald

4 years

The average X-year-old person listens to music from, on average, when they were .75X-1.5.

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glenn mcdonald

@glenn_mcdonald

4 years

My PopCon contribution this year is not a talk, it's a web explorer for the music that defines, unites and distinguishes kids around the world. It's called The Aqueduct of Youth. You can be young at any moment.

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glenn mcdonald

@glenn_mcdonald

6 months

This is a really good piece about fear and nostalgia and human complexity and the difference between "algorithms" and control. I don't say this because my own work (sic) is mentioned, but it's obviously not a coincidence.

Carl Wilson

@carlzoilus

6 months

I affirm some and take issue with other parts of @newyorker writer Kyle Chayka's case on taste and recommendation algorithms, w/ particular nods to @glenn_mcdonald , in the jam-packed new issue of @Bookforum .

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glenn mcdonald

@glenn_mcdonald

2 years

Yes, these are definitely all unique works of diligent and profoundly necessary craft.

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glenn mcdonald

@glenn_mcdonald

2 years

Oh look, it's me, enthusing about music in the corner of a screen, captioned and explained in French by @Etienne010101 !

Etienne - [email protected]

@Etienne010101

2 years

J’ai le plaisir de lancer ce 6ème épisode de @DataBroadcast , dans lequel j’interroge @glenn_mcdonald , #Data Scientist chez @Spotify et créateur du formidable site “Every Noise at Once” 🎵Et vous pouvez même jouer à des blind tests entre les séquences

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glenn mcdonald

@glenn_mcdonald

1 month

2 days until my book’s official publication date. Delivery reports have already begun, but technically you could still say you pre-ordered it if you did so right now.

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glenn mcdonald

@glenn_mcdonald

4 years

Ignoring music not sung in English is the eating-steak-with-ketchup of listening.

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glenn mcdonald

@glenn_mcdonald

4 years

This is a pretty good article about how streaming-music payments work and might work:

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glenn mcdonald

@glenn_mcdonald

2 years

Before you're allowed to learn how to calculate averages you should have to take a class in when not to.

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glenn mcdonald

@glenn_mcdonald

2 years

Can't remember all the ISO country codes? Here, this should help.

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glenn mcdonald

@glenn_mcdonald

6 months

All I meant to do is sit down and listen to one Big Bopper song, because I wasn't sure I knew any. But apparently I can't even do a simple thing without it becoming an essay about algorithms and hubris.

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glenn mcdonald

@glenn_mcdonald

2 years

In listening communities as in geographic ones, the ability to move between places and across borders doesn't cause places or borders to cease to exist...

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glenn mcdonald

@glenn_mcdonald

5 years

Postscriptural notes: I work at Spotify, so I have both interests and data, but this theory is just mine. And I spent $1000s/year on CDs, so if I'm right, it's precisely people like me who no longer have disproportionate power.

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glenn mcdonald

@glenn_mcdonald

1 year

Using AI to add the "missing" parts of a photograph is an amazing example of not understanding an art form at all. I assume generating clothes into a porn scene will be next.

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glenn mcdonald

@glenn_mcdonald

8 months

This is the best terrible :45 song I have ever heard. Can you AI a viral TikTok dance for it, too?

Suno

@suno_ai_

8 months

@glenn_mcdonald @tedolsen @EveryNoise Hey Glenn, we're in Kendall. Want to come by for coffee sometime?

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glenn mcdonald

@glenn_mcdonald

7 months

If you want to feel albumcentric and vicariously nostalgic for the almost-done year at once, here's a playlist of my 10 favorite 2023 albums:

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glenn mcdonald

@glenn_mcdonald

4 years

Go home and stay home. Otherwise yesterday's pictures of no toilet paper in supermarkets are three-weeks-from-now's pictures of no ventilators in hospitals, and you not laughing because your lungs can't breathe on their own. The math is the same.

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glenn mcdonald

@glenn_mcdonald

5 years

"AI is just us, in aggregate." Super-interesting Holly Herndon essay about music and people and AI.

Holly Herndon

@hollyherndon

5 years

Ok y’all @Grimezsz @ZOLAJESUS here is my 2c on AI and Interdependent music ⛲️ 🦾🎶🤝⛲️

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glenn mcdonald

@glenn_mcdonald

5 months

2 upcoming appearances in LA: Talking about music data complications @ Music + Data Symposium, UCLA 3/8 Talking about streaming and memory @ the Pop Conference, USC 3/9 9:00am Both are free but limited; register in advance!

Pop Conference 2024 Schedule & Directory

USC Annenberg, 3630 Watt Way, Los Angeles, Way, Los Angeles, CA, USA - See the full schedule of events happening Mar 7 - 9, 2024 and explore the directory of Speakers & Attendees.

popcon2024.sched.com

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glenn mcdonald

@glenn_mcdonald

7 months

@ErickT_MX Apple doesn't even *have* Pet-Safe Bonfire.

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glenn mcdonald

@glenn_mcdonald

6 months

The thing about communities is that you don't each build separate ones.

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glenn mcdonald

@glenn_mcdonald

3 years

@aofd3_music Yes, this wasn't immediately obvious to me as I was setting it up, but seems clearly right. I'll change it.

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glenn mcdonald

@glenn_mcdonald

3 years

Hint: if you see anybody cite the amount that a music-streaming service PAYS "per stream", without also citing the amount it EARNS "per stream", then you know they have no idea what that amount means.

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glenn mcdonald

@glenn_mcdonald

3 years

553 versions over 30 years.

Still Smells Like Teen Spirit

Still Smells Like Teen Spirit · Playlist · 553 songs · 6 likes

open.spotify.com

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glenn mcdonald

@glenn_mcdonald

5 years

In the unlikely event that you needed this, 38 versions of "Old Town Road".

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glenn mcdonald

@glenn_mcdonald

2 years

Prayers? To a God that you claim to believe had the power to prevent this, but didn't?

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glenn mcdonald

@glenn_mcdonald

2 years

ChatGPT is, finally, the tool to write all the missing, worthless, notional books in Borges' Library.

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glenn mcdonald

@glenn_mcdonald

2 years

But if your PDF reader is broken, I'll summarize it for you. Pages 1-5: Hi. Pages 6&7: Streaming continues to grow, and historical graphs always look better if we pretend inflation doesn't exist. Pages 8-17: IFPI represents labels. Pages 18-: Did we say labels? We did? OK.

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glenn mcdonald

@glenn_mcdonald

4 years

Seeing @ZOLAJESUS retweet @tagaq , then listening to Tanya covering Iron Maiden and Zola covering Black Sabbath, then wanting to know what a collaboration would sound like...

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glenn mcdonald

@glenn_mcdonald

1 year

@JahHills Oh, sure, you selectively fail to mention all the great contributions of corporate lawsuits to music history.

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glenn mcdonald

@glenn_mcdonald

7 months

This week's edition of Jeremy Bushnell's The Wednesday Investigations investigates genre-mapping, including an interview with me:

Wednesday Investigations [2.11]: Glenn McDonald

Discussing the information space of recorded sound with Spotify's former data alchemist

jbushnell.substack.com

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glenn mcdonald

@glenn_mcdonald

2 years

When I take over completely I will enforce a policy of never listing songs without artists. "Wonderwall" here is Violet Orlandi's fantastic metal cover, not the excruciating original.

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