Francesco Di Lorenzo @frankdilo Twitter profile

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@Buckyoto

Francesco Di Lorenzo

@frankdilo

3 years

$10k MRR 🎉 Took us 3 years and 3 projects to get here since quitting our jobs.

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Francesco Di Lorenzo

@frankdilo

2 years

I've tried every productivity system and app out there. And I can say with confidence that a weekly running note of things to do on Apple Notes beats everything else.

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Francesco Di Lorenzo

@frankdilo

11 months

If you work with Docker on an M1 Mac, do yourself a favor and install Every operation feels 100x faster, and it should also have a lighter impact on the battery life of M1 Macs. ⚡️🔋 Hat tip to @kandros5591 👏

OrbStack · Fast, light, simple Docker & Linux on macOS

Say goodbye to slow, clunky containers and VMs. The fast, light, and easy way to run containers and Linux. Develop at lightspeed with our Docker Desktop alternative.

orbstack.dev

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Francesco Di Lorenzo

@frankdilo

3 years

Mailbrew is 1-year old today 🥳 💰 0 to $7,500 MRR in 12 months Our progress so far and what's next 🧵

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Francesco Di Lorenzo

@frankdilo

3 years

$100k ARR 🔥🔥🔥

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Francesco Di Lorenzo

@frankdilo

2 years

Will you pay for GitHub Copilot once it becomes paid?

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Francesco Di Lorenzo

@frankdilo

4 years

oh man, we should have switched to Stripe Checkout sooner

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Francesco Di Lorenzo

@frankdilo

7 months

. @Typefully is making $100k+ MRR and will turn 4 years old this year. Here are 8 pieces of advice I wish I had gotten (and followed) when @linuz90 and I started it: 1) Build the basics right, focus on speed and reliability. There's no cutting corners when you want to build a

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Francesco Di Lorenzo

@frankdilo

4 months

We invest heavily in SaaS each month to run @typefully . Our stack and monthly expenses: @CustomerIO : $725 @render : $643 @datadoghq : $400 @ChartMogul : $350 @TimescaleDB : $300 @OpenAI : $300 @intercom : $252 @awscloud : $250 @mixpanel : $237 @retool : $100 @NotionHQ : $46 @ghost : $36

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Francesco Di Lorenzo

@frankdilo

4 years

what 9 months of continuous tinkering look like

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Francesco Di Lorenzo

@frankdilo

4 years

🚀After 6 months of work, yesterday we finally launched @mailbrew and it was wild. This was by far the most successful launch me and @linuz90 ever pulled off. Time for some numbers 📊 Thread 👇

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Francesco Di Lorenzo

@frankdilo

3 years

Just shipped this in @typefullyapp . Excited to see what happens.

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Francesco Di Lorenzo

@frankdilo

2 months

The best people I want to hire are all "founder types" 😅 I came to this conclusion after a conversation with a friend that went like this: Me: "We're hiring a Product Engineer." Him: "Would you guys consider external help?" Me: "For such a core position we prefer to

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Francesco Di Lorenzo

@frankdilo

2 years

Never stop doing things that don’t scale 🪜

Jon Yongfook

@yongfook

2 years

I'm lost for words! ❤️ just got sent these 3D renders from Stripe as a congrats for passing $35k MRR. It's my yellow vespa with some Bannerbear customization! Thank you so much @stripe @sammcallister @juliamarzochi I love it! 🐻🛵

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Francesco Di Lorenzo

@frankdilo

2 years

🔥 Big news dropping today! @ev has invested in @typefully . He pioneered online publishing with Blogger, Twitter, and Medium. Very excited to have him as an advisor.

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Francesco Di Lorenzo

@frankdilo

1 year

Twitter API is supposedly going paid tomorrow, still no info on pricing.

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Francesco Di Lorenzo

@frankdilo

2 years

If you’re struggling to manage tasks and projects with your team, I think you should try @basecamp . We recently switched from Notion and haven't felt this organized as a team in a while. Here's why 🧵

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Francesco Di Lorenzo

@frankdilo

7 months

Underthinking is an underrated skill in entrepreneurs. @Typefully exists today because @linuz90 knew nothing about our market. 😅 He wanted a tool to write Twitter threads and thought none existed. So he started building one. Too many indiepreneurs get stuck in analysis

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Francesco Di Lorenzo

@frankdilo

2 months

Stripe is a US company founded by two Europeans. Oppenheimer is a US movie directed and cast by Europeans. Both Stripe and Oppenheimer would never happen in Europe. The US has created a professional context that naturally attracts the most talented people in the world. It

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Francesco Di Lorenzo

@frankdilo

4 months

I run a 100k MRR SaaS, here's what we are using: Marketing - @CustomerIO (newsletters + transactional emails) - @cannyHQ (feedback) - @typefully (content marketing) - @NotionHQ (documentation) - @intercom (support) - @figma (design) - @PlausibleHQ (web analytics) Product -

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Francesco Di Lorenzo

@frankdilo

4 years

📈 April update for @mailbrew . 💰 $2000 MRR 👨‍👩‍👦‍👦 4000 signups 👨‍👧‍👦 220 subscribers (5% conversion) 📧 100k emails sent The thing I am most happy about is that we are getting tons of signups via word of mouth, the single strongest signal that a product is valuable.

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Francesco Di Lorenzo

@frankdilo

8 months

It takes about 3k a month to run @typefully and this is how it's spent

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Francesco Di Lorenzo

@frankdilo

4 years

Learned a big lesson today. Rate-limit your f**ing signup endpoint. A malicious user signed up ~3500 accounts to game our invite system with @mailbrew and gained around $17k in invite credit. Good luck spending it moron, I just deleted your account.

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Francesco Di Lorenzo

@frankdilo

1 month

Just heard the story of @tailwindcss for the first time on the @tuple_podcast 🤯 It's so good I want to share it here too (stealing @r00k 's version but it's confirmed by @adamwathan so we're good 😅): 1) Adam was building a SaaS to sell info products. 2) Adam was using a

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Francesco Di Lorenzo

@frankdilo

3 years

What's the best way to monetize a product? If you stick with the first thing you try, you leave money and growth on the table. 🧵 Here's everything we tried and learned with @mailbrew and @typefullyapp .

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Francesco Di Lorenzo

@frankdilo

6 months

As promised, here's @typefully 's Jan '24 MRR update: $100,000. It's a 5% MoM increase, taking us to $1.2M ARR. A few notes: 1) As you can see in the image, MRR growth was slowing down in 2023. This was mainly due to: - the fact we were only offering yearly subscriptions. -

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Francesco Di Lorenzo

@frankdilo

3 years

For the first month ever, @typefullyapp made more than @mailbrew . The trajectory is clear. Pondering what this means for the future of the company and how we split our time between the products.

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Francesco Di Lorenzo

@frankdilo

4 years

Wrote about the tools we use to run Mailbrew. (And got to the front page of HN 😱)

SaaS we happily pay for

We try to run a lean operation at [Mailbrew][1], but we are suckers for great tools that improve our daily workflows, so we pay for quite a few of them...

francescodilorenzo.com

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Francesco Di Lorenzo

@frankdilo

3 months

Here's @typefully 's April '24 MRR update: $113.2k April has been a great month both in terms of new MRR and revenue in general. I attribute it to: 1) Tweaking monetization Let’s just say we had a waaaay too generous free plan. 😅 And now it’s a bit less generous and more

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Francesco Di Lorenzo

@frankdilo

4 years

This guy should come hang around on @IndieHackers

Earning $800 / Month With Spotify — Steve Benjamins

I'm making over $800 per month with my music— almost exclusively through Spotify. This is up from $400 per month last year. I don't tour, I don't sell merch and I'm not on a major label. I'm just a...

stevebenjamins.com

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Francesco Di Lorenzo

@frankdilo

3 years

. @typefullyapp : from $0 to $1,000 MRR in 17 days.

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Francesco Di Lorenzo

@frankdilo

10 months

In 2023, it will be five years of working full-time on my own projects. What a ride!

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Francesco Di Lorenzo

@frankdilo

2 months

I've been pondering over some big decisions for the past few weeks. Our only engineer left for personal reasons and it's back to @linuz90 and me (the founders) running the show at @typefully again after a long time. We're personally handling everything from coding to customer

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Francesco Di Lorenzo

@frankdilo

3 years

New big milestone for Typefully today! 1000 subscribers 🤩

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Francesco Di Lorenzo

@frankdilo

7 months

I was intrigued when @dannypostmaa shared his approach about 100% focusing all his efforts on a specific metric. Is it extreme? Yes. Does it work? Yes. He shared this example: Their refund rate used to be 30% which was way too high and concerning. So, for months, their only

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Francesco Di Lorenzo

@frankdilo

4 years

People will use your software in unexpected ways. Dude lives in a remote South Pacific island, downloads his daily Mailbrew to stay updated while on a spotty connection. Due to bogus gov restrictions, he could not easily pay for a sub. Gave him a free lifetime license!

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Francesco Di Lorenzo

@frankdilo

4 years

Today we are launching Typefully, a write-only interface for Twitter. It’s the sweetest React app we have ever made. (Tweeted from Typefully of course)

Typefully - Product Information, Latest Updates, and Reviews 2024 | Product Hunt

Write, schedule & publish great threads, without distractions — and boost your Twitter growth with powerful analytics.

www.producthunt.com

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Francesco Di Lorenzo

@frankdilo

3 years

Spent months trying to engineer the perfect growth loop into @mailbrew and failed. Built one into @typefullyapp from day one by chance.

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Francesco Di Lorenzo

@frankdilo

1 year

Maybe we should send a cease and desist too

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Francesco Di Lorenzo

@frankdilo

5 months

Here's @typefully 's Feb '24 MRR update: $103,300 We added around 4k in MRR last month which represents a 4% MoM growth. Here's what happened: 1) We didn't ship any new splashy features as we are focused on improving the basics to improve long-term retention. This is somewhat

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Francesco Di Lorenzo

@frankdilo

8 months

Impressive Black Friday week at @typefully : 2x the usual $5k per day 🤯

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Francesco Di Lorenzo

@frankdilo

3 years

🔥 Launching Typefully Pro today! Live on Product Hunt:

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Francesco Di Lorenzo

@frankdilo

3 years

Great buy. It helps me pace my work and take regular breaks.

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Francesco Di Lorenzo

@frankdilo

3 years

10 lessons I have learned working 10 years as a programmer.

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Francesco Di Lorenzo

@frankdilo

8 months

updated to include the elephant in the room 🐘

Francesco Di Lorenzo

@frankdilo

8 months

It takes about 3k a month to run @typefully and this is how it's spent

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Francesco Di Lorenzo

@frankdilo

3 years

Am I getting old or is this utter nonsense? 😂 Apparently, it's called the "switch(true) pattern".

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Francesco Di Lorenzo

@frankdilo

5 months

Here's how I met my 3x co-founder @linuz90 . After @dannypostmaa launched the madness about co-founders last week, I feel like co-founders should happen organically by serendipity. It might not make sense otherwise. So here's how I met Fabrizio: We met through Twitter in 2011.

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Francesco Di Lorenzo

@frankdilo

4 years

28 years old today 🎈

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Francesco Di Lorenzo

@frankdilo

4 years

💰 Currently at $300 MRR with @mailbrew . Getting attention is only step one. We need to evolve the product, give users reasons to pay us, and figure out a growth strategy to keep the momentum going. As a team of two, focus will be our best weapon.

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Francesco Di Lorenzo

@frankdilo

4 years

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Francesco Di Lorenzo

@frankdilo

6 months

Here's how @typefully continues to grow past $1M ARR ⬇️ Spoiler: it's almost 100% word of mouth from users recommending the product. 1) The product itself leads you to share @typefully with others via our shared draft feature and collaboration workflow for teams. This falls

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Francesco Di Lorenzo

@frankdilo

4 years

How I got to the HN front page three times in a row. A short guide.

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Francesco Di Lorenzo

@frankdilo

4 months

Here's @typefully 's March '24 MRR update: $107,300. It's up 3-4% from February which is in line with the growth we have been seeing over the past 3 months. March was again a month we spent building and improving the product without any major announcements or releases. We spent

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Francesco Di Lorenzo

@frankdilo

6 months

Another category where I would see a Once product work amazingly well is email marketing automation. We are currently paying $700+/mo to store 150k contacts and send 1-2 emails per month on CustomerIO. This workflow could easily sit on a cheap VM and SQLite database on

DHH

@dhh

6 months

This is exactly the kind of situation we designed ONCE/Campfire for. Just absurd to be paying Slack/Teams £10,000/year when all you need is a basic chat system. Yearly bill reduced to just 0.6% of its former size!! 💸

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Francesco Di Lorenzo

@frankdilo

3 years

$3k MRR for @typefullyapp here we go! 🔥 The different in the pace of growth compared to @mailbrew is staggering. I attribute it to: - Working growth loop features within the product - Easier sell at a higher price - Best-in-class user experience with a generous free plan

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Francesco Di Lorenzo

@frankdilo

4 months

I spend 8h+ per day in front of screens. Reconnecting with the physical world is one of the most important things I do. It helps me recharge and get balance in my life. For me, it's simple stuff: 1) Lifting at the gym. 2) Surfing. 3) Cooking. What is it for you?

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Francesco Di Lorenzo

@frankdilo

1 year

Excited to launch Typefully 2.0 today 🚀 After 2 years of constant improvements, the product has become a powerhouse for creators: ✦ AI-powered tweet rewrites ✦ CMD+K Command Bar ✦ Cross-post to LinkedIn ✦ Comments on Drafts ✦ Mac App Live on PH→

Typefully - Product Information, Latest Updates, and Reviews 2024 | Product Hunt

Write, schedule & publish great threads, without distractions — and boost your Twitter growth with powerful analytics.

www.producthunt.com

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Francesco Di Lorenzo

@frankdilo

3 years

my new baby is here

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Francesco Di Lorenzo

@frankdilo

6 months

I will start sharing MRR updates again for @typefully . Here's why we stopped and why we're resuming it: 1) Copycats pop up like crazy when your MRR is growing. Why we stopped: you have to defend your business the best you can while you're still growing and consolidating it.

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Francesco Di Lorenzo

@frankdilo

2 months

We are hiring a Product Engineer at @typefully . We’re looking for a full-stack software engineer with a great product sense to work alongside the founders, to 10x Typefully together. ℹ️ Position Join us and work on a tool loved by tens of thousands. You'll ship updates

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Francesco Di Lorenzo

@frankdilo

1 year

I have been very satisfied with this new workflow for reading books: • I highlight copiously on my Kindle. • I sync the highlights to @obsdmd via this plugin:

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Francesco Di Lorenzo

@frankdilo

3 years

Best day ever revenue-wise for @mailbrew 🙌 SaaS revenue starting to compound after 1y of hustling ☄️

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Francesco Di Lorenzo

@frankdilo

3 years

The right logo sets you apart, builds trust, and strengthens your identity. We spent weeks creating the new @mailbrew logo. Here's how we did it 🧵

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Francesco Di Lorenzo

@frankdilo

2 years

Really impressed with the last 12 months of @typefullyapp growth

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Francesco Di Lorenzo

@frankdilo

4 years

Easily my favorite idea by @visakanv . Applies to lots of disciplines, not just writing.

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Francesco Di Lorenzo

@frankdilo

8 months

Pinning these tiles to my wall. Our work is digital, so it’s nice to have some physical reminder of the stuff you worked on. Hope to add another tile next year 👀

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Francesco Di Lorenzo

@frankdilo

2 years

I am done with Revolut. They blocked my account without giving me a reason. Support has been unresponsive for 3 days. If this was my main bank account I would be in trouble.

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Francesco Di Lorenzo

@frankdilo

3 years

Finally launching @typefullyapp images, the #1 feature request since launch. Worked on this with @linuz90 and @mangel_d who did most of the work on this feature 🙌 Explaining design + tech in this thread 🧵

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Francesco Di Lorenzo

@frankdilo

4 years

One of the few joys of life in quarantine is @mailbrew MRR chart

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Francesco Di Lorenzo

@frankdilo

3 years

When you are about to hit $10k MRR and discover a bug in the MRR computation script 🤬

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Francesco Di Lorenzo

@frankdilo

2 years

We just shipped drag and drop for scheduled tweets in @typefully . This makes the experience 100% better - we should have had this from day one!

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Francesco Di Lorenzo

@frankdilo

2 years

Last week we had our first company offsite in Ericeira 🌊 Amazing place to reconnect, work, surf, skate and chill after months of remote work.

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Francesco Di Lorenzo

@frankdilo

1 year

📢 LinkedIn support for @typefully is here! Share your Twitter content to LinkedIn with just one click or use our high-fidelity LinkedIn editor to make changes. →

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Francesco Di Lorenzo

@frankdilo

3 years

Bali is cool, but have you tried remote-working in the mountains? 🏔

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Francesco Di Lorenzo

@frankdilo

3 years

Finally finished my 2021 review. What a crazy year. Feel free to drop yours below (I love reading these) 👇

2021 yearly review

In 2021, I worked hard, got in shape, started traveling again and meet some new amazing people. Some big family issues got sorted out too, freeing lots of...

francescodilorenzo.com

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Francesco Di Lorenzo

@frankdilo

4 years

🚀 Yesterday we launched , a write-only interface for Twitter. It has been our most successful launch ever, even surpassing @mailbrew ’s launch. Here are some insights and learnings. Thread 🧵

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Francesco Di Lorenzo

@frankdilo

5 months

Here's how we improve @typefully 's free to paid conversion rate. We ask every user this question right after upgrading: → What was it that convinced you to upgrade to a paid plan? All answers go directly to our "user feedback" Slack channel where we later bulk analyze them to

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Francesco Di Lorenzo

@frankdilo

4 years

Getting close to 100k total emails sent with @mailbrew . Crazy to think this costed us just $10 with Amazon SES.

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Francesco Di Lorenzo

@frankdilo

4 years

✅ 2020 yearly review This is deeply personal and took a lot of time to write.

2020 yearly review

2020 has been the toughest year of my life. The pandemic played a big role in this, amplifying all the negatives, but was not the main reason for my...

francescodilorenzo.com

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Francesco Di Lorenzo

@frankdilo

7 months

A bit later than usual, but here is my yearly review for 2023! Here are the highlights (full post linked below):

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Francesco Di Lorenzo

@frankdilo

1 year

happy to report we moved early and secured enterprise api access for @typefully too, but I don't feel the need to shit on competitors while they are having an incredibly hard time for failing to do the same

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Francesco Di Lorenzo

@frankdilo

7 months

A rare picture of me writing my yearly review when I should really be stepping outside with the amazing weather in Lisbon. I will publish it next week 🔥

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Francesco Di Lorenzo

@frankdilo

3 years

New logo, new web app, new brews. It’s remarkable how far you can go by iterating on a simple idea. Excited for the future of Mailbrew 🔥

Mailbrew

@mailbrew

3 years

It's time for a refresh 🍃 We're introducing a beautiful new logo designed by our friend @Larkef . We've also revamped every aspect of Mailbrew, from the web-app to the brews. It feels like a new beginning. Check it out 👉

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Francesco Di Lorenzo

@frankdilo

3 years

Join me and @linuz90 in an amazing 1-week, remote work, surf retreat in the Canary Islands next November. - 12 remote workers in an amazing villa - 3 surf lessons with video tutoring - volcano hiking at sunrise Info & bookings here →

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Francesco Di Lorenzo

@frankdilo

3 years

I spent last week transitioning @mailbrew from Create React App to NextJS. Wrote down props, cons, and my thoughts on the overall experience.

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Francesco Di Lorenzo

@frankdilo

4 years

A couple of launches later, here the latest numbers: 💰$3250 MRR 👩‍👩‍👧‍👦 410 subscribers With about 1200 people currently trialing I expect about 60 new subscribers by next month. Starting to smell the ramen 🍜

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Francesco Di Lorenzo

@frankdilo

2 years

gm Lisbon 🇵🇹 just moved here, who should I meet?

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Francesco Di Lorenzo

@frankdilo

2 years

✨ Today we're launching 🖼️ Easily brand your images for Twitter 📈 Make people stop scrolling 🔥 Maximize engagement on your tweets 💯 100% free We're live on PH →

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Francesco Di Lorenzo

@frankdilo

2 years

What I love about Lisbon (after living here for 6 months): • I can walk everywhere • The climate is good for working (not too hot, not too cold) • Healthy eating at coworking for €6/day • Uber is cheap and fast

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Francesco Di Lorenzo

@frankdilo

4 months

I was recently asked about how I see @typefully 's competitors and what's my position regarding them. My answer was boring but true: we stay in our lane and try to do things our own way. We don't think about them much. I believe we end up differentiating ourselves naturally by

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Francesco Di Lorenzo

@frankdilo

3 years

We finally have an open page for @mailbrew 🚀

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Francesco Di Lorenzo

@frankdilo

3 years

Recharging with @linuz90 after a couple of intense months of shipping.

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Francesco Di Lorenzo

@frankdilo

2 years

I often go back and think about this old @stephsmithio article and nod in agreement. To be great, you *just* need to be consistently good. It's not an easy task, but something you can achieve with inner motivation and good systems.

How to Be Great? Just Be Good, Repeatably

A thought piece on what it takes to truly be great and what that even means in the first place.

blog.stephsmith.io

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Francesco Di Lorenzo

@frankdilo

2 years

How would you use $50k to grow @typefully ?

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Francesco Di Lorenzo

@frankdilo

7 months

Just had a user ask to talk to my manager over customer support 😂 I tried to explain that I am the co-founder and know all the systems very well because I coded them. They were not satisfied. The level of entitlement some people have is next level. Anyway, back to building

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Francesco Di Lorenzo

@frankdilo

3 months

I tend to attribute reaching 100k MRR @typefully with 3 people to a bit of luck and to a lot of hard work and discipline. Discipline mainly comes down to getting things done in a very consistent manner (aka every day). Here's an extremely good summary of the GTD framework

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Francesco Di Lorenzo

@frankdilo

2 months

Our MRR went down this month 👎 May '24 MRR update for @typefully : $112.4k (-0.7%). I told you about this last week, but what is happening is that we literally got $0 MRR from new customers for 2 weeks this past May. No, acquisition is not lower. We still get lots of new

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Francesco Di Lorenzo

@frankdilo

1 year

Just bought , at 8 cents/month it was a steal 😜

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Francesco Di Lorenzo

@frankdilo

3 years

Our open page now reports @typefullyapp MRR as well. Btw, just crossed $2k MRR with Typefully and $15k MRR total

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Francesco Di Lorenzo

@frankdilo

3 years

When you find yourself writing code like this with your ORM, always remember that plain old SQL is in your toolbelt. In this case, it brought down the response time from 1.5s to 0.12s. That's a 10x improvement.

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