📈 Google Analytics alternative
🚀 Intuitive & lightweight (0.7 KB)
🛡️ Open source & privacy-first
🍪 No cookies & no need for GDPR banner
♥️ Subscriber-funded
January not only marked our 5th anniversary but it was also our best month yet in terms of MRR growth! We’re celebrating these milestones with our first logo redesign in all this time. Here’s to the next 5 years! 🙏😍🎉
We've reached $100k MRR 🔥
We're a team of eight building an open source and privacy-first Google Analytics alternative. Solely funded by our 7,816 subscribers. Thank you! ❤️
We've reached $40k MRR and 4,678 subscribers with our bootstrapped, open source and privacy-first Google Analytics alternative! How crazy is that!? 🤯🔥🥳
We're up against the adtech giant.
Intentionally small, profitable, sustainable.
No investors, outside funding, debt.
4,450 subscribers, $37,592 MRR, $0 advertising budget. Anything is possible.
Is Google Analytics illegal?
Yes, said Austrian, French and Italian Data Protection Authorities and today the Danish DPA agreed! 🇩🇰
Exciting times to be a European, privacy-first web analytics project 🇪🇺
We've reached $50k MRR and 5350 subscribers! 🚀
Thanks to your help, we've 5X'd our MRR since January and introduced simple, privacy-first and open source analytics to many more sites! ❤️
We just hit $30k MRR and 3,869 subscribers with our simple, lightweight, open source and privacy first web analytics tool! Thanks for your trust and support! 🚀❤️
To celebrate $10k MRR, we're dedicating 5% of our revenue to the environment and open source. That's $842 in January alone!
Every subscriber contributes to this and the price you pay doesn’t change. Thank you for helping us make a bit of a difference!
👉
Google just announced they'll kill Universal Analytics next year!
"All standard Universal Analytics properties will stop processing new hits on July 1, 2023".
Time to switch to Plausible! 😎
We've reached 5,000 paying subscribers! 🤯
We don't have any investors so we don't waste any time obsessing over their wants. We only obsess about our subscribers, their needs and about removing Google Analytics from the web.
Thank you all for your trust and support! ❤️
First Austria, then France and now Italian data protection authority has ruled Google Analytics illegal because it transfers visitor data to the US!
Exciting times to be a European, privacy-first web analytics project 🔥
Is Google Analytics illegal?
Yes, said the Austrian Data Protection Authority and today the French DPA agreed!
Exciting times to be a European, privacy-focused web analytics project 🔥
We've reached 11k subscribers! 🎉
We don't run paid ads.
We don't have affiliates.
We don't pay anyone to recommend us.
Most of our subscribers come from word of mouth. If you love Plausible and know someone who might find it useful, we'd appreciate if you'd let them know 🙌❤️
We've had a record-breaking October! 565 out of 1,525 trials subscribed and pushed us to a net MRR gain of $10k+ for the first time ever! The GA exodus continues and we're up on 8,444 subscribers 🤯🙏😍
Today marks 5 years since we launched Plausible! Funded by our 12,637 paying subscribers, we've grown to a team of 8 and have counted more than 73 billion pageviews in a privacy-friendly way. Thank you for your trust and support! 🙏
Are you looking for a European alternative to Google Analytics?
We're Plausible 🇪🇺
Incorporated in Estonia
Based in Estonia and Belgium
All visitor data is exclusively processed by EU-owned servers and cloud infrastructure
Your site data never leaves the EU
We've just hit $2,000 MRR from 300 paying subscribers!
Thank you all for your support, trust and for helping spread the word about Plausible Analytics! 👏🙏🥰
We've reached 10,000 paying subscribers! Over the last 30 days, we've counted 1.88 billion pageviews across 122,366 sites. A huge thank you for your trust and support! ❤️
Onboarded our largest subscriber yet! A site with 150 million monthly pageviews! 🤯
Speed is a key feature for us so we made the dashboard load fast even at those traffic levels. They got on a yearly plan after a successful trial 🥰
We found an open source license that Google is against so we're changing to it: Hello AGPL!
It helps prevent corporations from taking our code and selling it as a proprietary competitor.
No change to you as a Plausible subscriber or self-hoster.
We've now reached 601 paying subscribers! 🥳🙏🥰
Plausible is installed on 3,638 sites and we've counted 59,351,293 pageviews in the last month. That's 60 million pageviews fewer going to the surveillance capitalism!
Our current MRR is at $3,893.
📢 You can now import your historical Google Analytics stats into your Plausible dashboard. The stats are imported from your first GA visitor until your first Plausible visitor.
👉
We've saved $19,356 in 2021 and we'll donate 100% of it to a handful of open source and environmental projects over the next few weeks 💚
Thanks for supporting us and helping us make a bit of a difference! 🙏
Plausible has opted out of Google FLoC!
Visits to our site will not be included when Google determines a cohort to share with their partners for personalized advertising purposes.
We recommend other sites to opt out of FLoC too!
65KB vs 0.7KB: Analytics edition
Google Analytics Script:
• ~65 KB compressed, 67.4KB on the network
• Blocked by Safari, Firefox, etc.
• Challenging to setup (If you have a few days)
• Complex features
Plausible Script:
• 0.7 KB compressed, 1.2KB on the network
• Not
Great advice from the Chrome team! Now just need to add some Google alternatives! 👀
Replace Google Analytics/Tag Manager (45.7 KB of scripts) with the 45 times smaller Plausible Analytics (<1 KB script) for an instant boost in your page speed! 🚀
Big day for us! 🚀 Just welcomed our 14,000th subscriber and our 10th team member. And we quietly crossed 100 billion pageviews too!
All this without ads or investors — just good old privacy-friendly analytics. Thanks for being part of our story!
GA: you must switch to GA4 as we'll stop tracking stats!
everyone: running away
GA: we'll set up GA4 for your site ourselves in that case!
everyone: running away faster
Wow what news to start the day with!
@elementary
, a popular Linux distro, has chosen to remove Google Analytics and replace it with Plausible! And open their dashboard to the public! Way to go! 🥰👏
Exodus from Google Analytics continues! 29 new subscribers yesterday makes it our best day yet. Welcome to simple, lightweight and privacy-friendly analytics 🤗
$9k MRR and 1473 subscribers! What a way to end this crazy year 🤯
December is already our best month yet for new net MRR ($1436 until now) and we made it from 8 to 9k in 19 days (fastest ever) 🚀
Thank you all for your support and enjoy the holidays! 🙏
We now have 2,000 paying subscribers! 🔥
What a wild ride it has been. Took us one year to reach the first 100 and nine months later we're at 2,000 🤯
Thank you for all your support and trust! 🙌
We're a completely independent, self-funded and bootstrapped team of four. Intentionally small, profitable and sustainable. And we still don't have any paid advertising budget either.
Thank you all for your trust and support! ❤️
How was your holiday? We've spent two days battling a denial-of-service attack 😅
Things are clear now so we can focus entirely on removing GA from as many sites as possible.
Putting the finishing touches to one of the top feature requests...
Google Analytics import is back!
We had to disable it due to high demand and the impact on the stability of our service. Looks like many people want to leave GA fast 😱
We've now improved the import so it's ready again. Have fun leaving Google behind!
We anticipated a slowdown after the sunset of UA but last month set a new record with 1,878 trial signups. We now have 12,020 active subscribers.
Thank you all for your trust and support! And a shoutout to GA4 for helping push more people to make the switch 🎉🙏
🚨 The ad below is not us! We would never help fund Google and their stranglehold on the web and startups.
If you see this ad, please report it to Google. Feel free to click on it as well. It costs up to $10.71 per click 🤑
📢 You can now compare your stats over time!
1. Compare to the previous period, year over year or a custom period
2. Match by day of the week to avoid discrepancies caused by the weekend
3. Filter the dashboard to analyze a segment of your audience over time
4. Change the chart
📢 Our first ever job ad!
We're looking for an infrastructure / site reliability engineer to join our independent open source project, evolve our system architecture and help us degoogle even more websites 🥳
We now have 8,063 subscribers! Last month, we counted 1,973,853,889 pageviews in a privacy-friendly way on 66,792 websites. Thank you for your trust and support! ❤️
With some help from
@hCaptcha
, we're now able to stop the spam registration attempts and not bother 99.9% of legitimate visitors at the same time.
It was not ideal having to annoy everyone who tried to register last week but it's all fixed now thanks to the hCaptcha team! 🙏👏
1,500+ sites have already imported their historical stats from Google Analytics to Plausible. The largest one imported 18.5 billion pageviews all the way from 2006!
Been a very happy customer of Plausible at Basecamp. Wonderful to see domains like web stats that were once a wasteland due to monopoly weight spring new, better options ❤️
We're privacy-first and open source analytics.
No cookies and no personal data collected.
No cross-site or cross-device tracking.
Your data is not shared with or sold to anyone.
Made and hosted in the EU.
We're now on $4,051 MRR and 645 subscribers!
We managed to add the last $1,000 MRR in 24 days which is a record (32 days was the previous best). Will be difficult to grow to 5k as fast as that but never say never 😀
Thank you all for your support and trust! 👏🥰🙏
With <100 days remaining until UA stops recording traffic, the exodus from GA is accelerating!
Our March milestones 🚀
152,527 unique visitors (best ever)
20,980 visitors from Google search (best ever)
1,661 trial signups (best ever)
615 new subscribers (best ever)
🤯
Visitors that use VPNs are now grouped under the “Anonymous VPN Service” entry in the Countries report.
This eliminates noise that VPNs add to locations and makes it easy to view the percentage of your visitors using VPNs.
When you get a new trial account that single-handedly doubles your incoming bandwidth and requests per second...
More than 3 million page views from one site in about 14 hours! The servers are chugging along just fine 👀
Last month we counted visitors on 27,600 websites with more than 700 million page views between them!
As a result of this growth, we've been improving our infrastructure. We can now ingest at a rate of 8k requests per second which is 10x more than our previous capacity 🔥
We've just hit $3,000 MRR with 483 subscribers! 🤯
Here's how it went:
May 14, 2019: First subscriber
April 2, 2020: $415 MRR (in 324 days)
May 27: $1,000 MRR (55 days)
July 6: $2,000 MRR (40 days)
August 7: $3,000 MRR (32 days) 🥳
Thank you all for supporting us ❤️🙏
We now have 800 paying subscribers! 🥳
Here's how it went:
364 days to get to the first 100
134 days to go from 100 to 800
14 days to go from 700 to 800 🤯🚀
Thank you all for helping us reach this great milestone! 🙏🥰
Swedish Data Protection Authority has issued the first major fine of €1 million and declared that "companies must stop using Google Analytics", echoing similar directives from Austria, France, Italy, Denmark, Finland and Norway.
1000+ sites have been imported from Google Analytics to Plausible since we introduced our GA importer ❤️
Realtime dashboard ✅
Landing pages report ✅
Import old stats ✅
Open source ✅
Cookies ⛔️
Surveillance capitalism ⛔️
More exciting news:
@appwrite
has removed Google and Facebook pixels, tags and cookies in a shift to a privacy-first growth strategy!
Plausible is now used to get demographic and user behavior data in a privacy-friendly manner ❤️