If you actually want to create fly shit your lifestyle is the foundation not the result.
Get your crib dialed in. Get your circle dialed in. Get your habits dialed in. Everything tailored uniquely to your taste.
Doesn’t take money to put it all together. Just a vision.
As a designer you should always have a million things going on. Staring at the same design all day is going to turn your brain into mush. Go work on some technical, work on some silhouette and fabric sourcing, work on some typography research, work on some graphic expiration,
I think people underestimate the amount of design, development, and production management that it takes to execute collections of this scale season after season. Supreme is pure insanity.
Working on our long overdue private label.
All of our Merchandise Design clients will be able to print on our own proprietary blanks rather than the bullshit that’s on the market today. 395GSM.
These are made in the same factory in China that Acne Studios uses.
Tomorrow I’m walking a Paris fashion week runway show alongside Lancey Foux, Daniel Caesar, and Metro Boomin for a collection that I helped design and create. Life is unreal.
Some of my favorite styles I’ve developed since starting MOA.
For Contemporary artist Jahlil Nzinga we did:
All Over Embroidered Denim - tasteful vintage wash
Inside out tee’s with the perfect amount and potassium spray
Swim Trunks with his art sublimated, boxing style
Take pictures of moments that matter
Break bread and laugh often with the people you care about
Work hard on projects that inspire you
Create things that don’t exist in the world
Have active hobbies that feed your soul
The real “lifestyling”
I’ll pile into this.
When I was 22, I was a designer for a big fashion brand in LA, one of the investors of a factory I worked took an interest in helping me out because I reminded him of his younger self. Young hustler type in a cool industry.
He was the one who ultimately
When I was 22/23 didn’t really know what to do and so I cold emailed a bunch of local real estate guys
A couple took me out to lunch/ met up & let me shadow
Very easy to get a hand up from an older gentleman if approached correctly
There is nothing more valuable than being on your own timing.
Fuck the “scene”
Goes for career, goes for social life, goes for nightlife.
Being on your own timing entirely > fake daps to skip a line every once in a while.
Brand is on everyone impacting culture worldwide, Cannabis brand launches next month, buying an Audi RS5 this week, crypto portfolio ATH, amazing friends around me building businesses and art, beautiful girlfriend by my side through it. Life is a blessing.
Cats out the bag..
We are teaming up with David Carson in 2024 to produce a line of goods under his name, featuring designs from throughout his iconic career.
Insanely stoked on this one.
The people that live the most aspirational lives have meticulously designed every part of their existence from the spaces they reside in, to the architecture of their life path.
Everything is has been thought out.
Everything is curated to their exact liking.
Having a
Reject minimalism. It’s a psyop. once they get you to reject art, aesthetics and beauty they know they neutered your soul.
You’re now uninspired & a product of the system eating ur snacks playing videos games on ur air bed in your little hamster cage
Maximalism > minimism
Fully vertical, hardly any e-commerce, extremely high prices, very limited runs, huge VIP concierge program, family owned and run, over 30 years of longevity, touches outside of its target market, and perfectly positioned.
We finished this project in 4 days before this shoot, I had to fly to Miami to drop it off in time. Emergency ordered printed fabric from New York, got two patterns drafted up while it was is transit and the sewed to 8pm on Thursday night - I took the red eye, package secured
MOA just had our most profitable month since inception.
What an unreal first year. I’m so proud of my team. The ground we have been able to cover in just 8 months is honestly insane.
Very excited for 2024.
Studio and works by Conor Tingley. One of my biggest inspirations.
I had the privilege of visiting his space in march of last year. It’s fully curated towards his work and lifestyle. Indoor skatepark, reading nooks, a showroom of his works.
A true genius.
No better feeling than working on 6 projects at once and feeling the pressure of deadlines creeping in.
Something unlocks inside you - the energy and focus is raw. You’re shooting from the hip and it’s landing.
Quite often where I do my best work.