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Devin Profile
Devin

@devin_j_obrien

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732
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I help startups & SMBs doing $1m-$10m with bookkeeping, strategic finance, M&A/fundraising | Executed 40+ M&A transactions | Helping founders build to sell

NYC
Joined April 2016
Don't wanna be here? Send us removal request.
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@devin_j_obrien
Devin
2 years
I took my first CFO client in November 2021. They had terrible books, no financial insight, and couldn't raise a dollar. Within a few weeks they had clean books, a clear financial plan, and an oversubscribed fundraising round. Here's a step-by-step walkthrough of what I did:
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@devin_j_obrien
Devin
2 years
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@devin_j_obrien
Devin
11 months
As a banker, I represented a sell-side, mid-market deal in the healthcare space. EBITDA was $4.5M (no pushback on earnings). They were going to get a 7.3x EBITDA multiple, which thrilled the seller. That’s when 💩 hit the fan: (Read if you plan on ever selling your company)
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@devin_j_obrien
Devin
2 years
The demand for accounting and finance is huge. Many sub $1M companies literally don't have bookkeeping. Most sub $10M companies have awful bookkeeping. And most $1M-$50M companies hardly use finance for insights and strategic decisions.
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@devin_j_obrien
Devin
1 year
My #1 advice for finance beginners: Understand M&A. It’ll skyrocket your career potential. I’ve closed 43+ M&A deals and scaled my biz to 7 figures in 6 months. Here’s everything you need to know (in under 3 minutes):
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@devin_j_obrien
Devin
2 years
@roshanpateI Also he only has 2 time slots available on January 8th 2024?!?
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@devin_j_obrien
Devin
1 year
The demand for finance is huge. Most sub $1M companies literally don’t have bookkeeping. Most sub $10M companies have awful bookkeeping. And most $1M-$50M companies hardly use finance for insights and strategic decisions. Here’re 5 no-brainer accounting/finance steps every
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@devin_j_obrien
Devin
1 year
People shit on investment banking for its crazy hours... But slaving away for thousands of hours behind excel sheets taught me a valuable skill: Financial modeling It's a core part of my 7 figure business. Here're the 6 pillars of a financial model you need to be aware of:
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@devin_j_obrien
Devin
2 years
Your finance team (bookkeeper, fractional CFO) should be building your financial infrastructure as if you are preparing to sell your business from day 1
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@devin_j_obrien
Devin
2 years
@mattturck Burn Capital
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@devin_j_obrien
Devin
2 years
@roshanpateI I think I’ve re-read this 6 times and then don’t believe it and I read it again
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@devin_j_obrien
Devin
1 year
EBITDA is a great proxy for core-operating cash flow but it has a major FLAW. Here’s what I prefer to check instead (when reviewing deals, businesses etc.): [Mini-thread 🧵]
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@devin_j_obrien
Devin
2 years
Major Life Update! 🚨 After many months of work (tribulation really), I am publicly launching my financial software + service offering, Kordis. Here're all the details: 👇
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@devin_j_obrien
Devin
2 years
@SahilBloom @bgurley Then you’ll have to do adjusted ebitda
@ParikPatelCFA
Dr. Parik Patel, BA, CFA, ACCA Esq.
3 years
Adjusted EBITDA vs Free Cash Flow
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@devin_j_obrien
Devin
2 years
Last week, I stayed at a mentor's mansion and drove his car. I ate with an NFL coach and a billion dollar entrepreneur I had 0 mentors for most of my life. Now I have 3. Here are some SERIOUS benefits of having a mentor (aka why you NEED one & how I got mine):
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@devin_j_obrien
Devin
1 year
After 40+ M&A transactions, I’ve noticed there’s ONE thing that kills more deals than anything else: Poor financial infrastructure. If you want to sell your business in the future, here’s how you can “build to sell”: (The 80/20 of building financial infrastructure)
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@devin_j_obrien
Devin
2 years
Selling your co is THE best way to get wealthy. But poor financial infrastructure kills most deals (70-90%). So I built a Financial Infrastructure Video Guide covering how to get your finances ready to sell. Just: • RT • Reply 'in' And I'll DM you (must follow - 36 hrs only)
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@devin_j_obrien
Devin
1 year
@anothercohen Last thing you see before your SPAC stocks drop by 90%
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@devin_j_obrien
Devin
1 year
In just over 6 months, we helped a client go from burning $668k in one quarter… To making $400k+ in quarterly EBITDA. Funny thing is we didn’t do anything “complicated”. Here were 5 key elements of this turnaround:
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@devin_j_obrien
Devin
1 year
Most companies under $1M don’t have bookkeeping Most companies under $10M have terrible bookkeeping And most companies under $50M barely use finance for insights or strategic decision making The demand for good accounting and finance has never been bigger
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@devin_j_obrien
Devin
2 years
I just helped a company 2x their multiple and sell (from 5x to 9x). Like and comment "DM" below and I'll send you a video on how to 2x your exit multiple as fast as possible. Only 500 copies available (must follow or I can't DM)
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@devin_j_obrien
Devin
7 months
If you look at 100 SMBs... • 30 have no accounting • 50 have terrible accounting • 10 have good accounting • 10 have good accounting & use it to make decisions Bar is low
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@devin_j_obrien
Devin
2 years
I launched my SaaS + Service a month ago. Since then, I've hit $20k MRR. And I see a clear path to doubling in the next 30 days. Here's how to go from $0 to $20k MRR with a SaaS + Service in 30 days:
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@devin_j_obrien
Devin
1 year
I took my first CFO client in November 2021. In a few weeks they went from: • Terrible books → Clean books • Zero financial insight → Clear financial plan • Unable to raise $ → Oversubscribed funding round Here’s all that I offer to clients (and how we’re different):
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@devin_j_obrien
Devin
2 years
Last year I spent a full day shadowing a billionaire. He taught me 7 lessons about business that changed the way I see the world. Here’s who he was and what the lessons were: 👇
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@devin_j_obrien
Devin
1 year
A major M&A red flag: The seller doesn’t want to share their balance sheet. If you want to avoid any nasty (and expensive) surprises, here’re the 7 top things to look out for as a buyer:
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@devin_j_obrien
Devin
1 year
Most companies under: • $1M don’t have bookkeeping • $10M have terrible bookkeeping • $50M barely use finance for decision making The demand for better financial mgmt. has never been higher Here's how we're serving this gap: (welcome to the world of AI-powered finance)
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@devin_j_obrien
Devin
1 year
I’ve executed 40+ M&A transactions. Here are 3 simple questions EVERY buyer wants answers to (messing this up will cost you millions):
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@devin_j_obrien
Devin
2 years
Finance people think in numbers Most business owners think in people The numbers + people combo is where it's at. Numbers game helps drive people decisions, the people game helps improve the number game.
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@devin_j_obrien
Devin
3 years
99% of Twitter: "Buy TSLA now you'll never have an opportunity like this" Me: How about the economic cycle call? XLE --> 48.67% YTD XLF --> 31.08% YTD XLB --> 21.95% YTD 🚀🌙 cc: @Hedgeye @KeithMcCullough
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@devin_j_obrien
Devin
1 year
My current skill set: • M&A • Valuation • Pitch decks • Bookkeeping • Capital raises • Financial modeling Grateful for all the painful hours I spent learning these because it's starting to pay off A reminder to keep stacking skills
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@devin_j_obrien
Devin
1 year
“Cash free, debt free basis” You hear this term ALL the time in M&A… But most people don’t know what it means. Let me break it down for you (so you know exactly what you’re getting into):
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@devin_j_obrien
Devin
5 months
Until you're doing over $100m in revenue or have complex consolidated accounting, you should not be paying for Netsuite...
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@devin_j_obrien
Devin
1 year
Last week, I did a financial audit for a DTC founder. His finance team was screwing him over. But within just a couple of days, we helped him fix everything and understand what was going on. Here's the situation he was in (and exactly how we fixed it):
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@devin_j_obrien
Devin
10 months
Finance people using Google Sheets.... How? I opened a client file and tried one excel shortcut that won't work and immediately downloaded it to excel 😂 If I don't know/can't use excel shortcuts my brain malfunctions
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@devin_j_obrien
Devin
2 years
The amount of businesses under $50m in revenue that have poor accounting, no KPI tracking, and no financial insights is 10x what you'd think
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@devin_j_obrien
Devin
3 years
I'll add another: @HedgeyeRetail 1. Called $RH at $20 (now at $707) 2. Got me into $NLS at $6.29 out at $18.43 3. Called $GME around $15-20 (now $220) 4. $CPRI around $18-20 (now $53) 5. $CHWY got me in at $37 out at $80 If I keep going I'll be here until 2035. Check him out
@BrianFeroldi
Brian Feroldi
3 years
Summary: Stock Picker (CAPS Name) 5: Tom Engle (BackToResearch) 4: Joe Tenebruso (TMFGuardian) 3: David Kretzmann (TMFPencils) 2: Louis Brooks (TMFLouis) 1: Brian Shaw (TMFBrewCrew)
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@devin_j_obrien
Devin
10 months
Having used Divvy and I can’t urge you enough to use @tryramp instead
@OnlyCFO
OnlyCFO
10 months
Divvy was acquired by BILL in 2021 and has been an amazing acquisition Divvy revenue went from ~30% of the total to 35%+ and continues to be a driver for growth for BILL Full article in 🧵
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@devin_j_obrien
Devin
1 year
What does “cash free, debt free” basis mean in an M&A deal? It means at closing: • All cash on the balance sheet goes to seller • All existing debt is paid off by the seller Funds flow breaks down all of fees, holdbacks, cash/debt, to show true consideration at closing
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@devin_j_obrien
Devin
11 months
I work 1 on 1 with someone who wants to learn financial modeling The biggest "gap" for him to truly understand a 3 statement model conceptually is not having accounting experience Fundamentals of accounting come up in finance every day
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@devin_j_obrien
Devin
1 year
Understand M&A It’s my #1 advice for beginners in finance or accounting Here’s what you need to know: • M&A process • PE vs strategic • Deal structuring • Synergy analysis • Debt vs equity financing It can literally 10x your career - big transactions, big opportunities
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@devin_j_obrien
Devin
10 months
1 on 1 LBO model work session again yesterday Hardest concepts we've been trying to hammer understanding: Net working capital -> Why cash isn't in NWC -> How the incr. or decr. of current assets and liabilities impact NWC/ cash from operations Each time, we do more journal
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@devin_j_obrien
Devin
11 months
I work 1 on 1 with someone who wants to learn financial modeling The biggest "gap" for him to truly understand a 3 statement model conceptually is not having accounting experience Fundamentals of accounting come up in finance every day
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@devin_j_obrien
Devin
1 year
Anybody looking to get more knowledgable in acct/finance should study some of the guides from Breaking Into Wall Street I haven't found any books that can supercharge your learning like their PDF guides
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@devin_j_obrien
Devin
1 year
7 months after launching, my business hit $100k/month in revenue… My top advice for finance beginners: build your ‘Skill Stack’. Here’re the 7 needle-movers that will have the biggest impact on your growth:
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@devin_j_obrien
Devin
11 months
Balance sheet → are you healthy Income statement → are you profitable Cash flow statement → are you generating cash from the business or the capital structure
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@devin_j_obrien
Devin
11 months
If you can hire "scrappy" employees your chances of succeeding go way up Scrappy looks like this: Person gets general guidance, then gets resourceful to solve all the mini problems without asking 1,000 questions Only asks for helps when they've exhausted other resources
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@devin_j_obrien
Devin
1 year
I worked at a boutique M&A firm for 2Y & handled 40+ deals… But I always wanted to build my own biz So I started to consult on Upwork It wasn't simple or straightforward... But today I have a AI powered finance biz doing > $1m/yr You only need to take that first step
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@devin_j_obrien
Devin
2 years
Who are your favorite SaaS or micro-SaaS founders on Twitter that I can follow?
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@devin_j_obrien
Devin
10 months
Your finance team (bookkeeper, fractional CFO) should be building your financial infrastructure as if you are preparing to sell your business from day 1
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@devin_j_obrien
Devin
3 years
How to Get Your First Freelance Client (paid me $3,705)
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@devin_j_obrien
Devin
2 years
Most companies NEVER sell cause their numbers are a disaster. Thankfully, I just got access to a Top VC Firm's "KPI" Spreadsheet. It contains every data point a buyer wants (you can fill it in). Just: • RT • Reply 'in' And I'll DM it to you (36 hrs only - must be following)
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@devin_j_obrien
Devin
1 year
If a company says they're on the accrual method of accounting, I typically just have to look a monthly P&L and look at the movements in gross margin % and can say within 30 seconds whether that's accurate or not Accrual shouldn't have massive GM variances month over month
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@devin_j_obrien
Devin
2 years
This weekend I took 22,354 lines of 2022 customer revenue data from their CRM and coded a Monte Carlo simulation (with ChatGPT's help) to predict daily revenues numbers for 2023 The simulation came within 0.55% of the KPIs/budget we set for 2023 😳
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@devin_j_obrien
Devin
2 years
As a CPA, I see certain acctg/finance personnel bending over backwards to get everything as accrual based as possible on the expense side IMO - not worth it for small and medium sized businesses
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@devin_j_obrien
Devin
1 year
EBITDA is a proxy for core-operating CASH FLOW But I prefer free cash flow (FCF) because EBITDA ignores capital expenditures Asset-heavy businesses will have a very different FCF than EBITDA
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@devin_j_obrien
Devin
2 years
As a finance/acctg person, I cannot stress the importance of not being a yes man
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@devin_j_obrien
Devin
3 months
Last year, a company asked us to clean-up to the past 3 years of financials before their sale "None of the credit cards reconcile, so I just need that fixed but I don't want any of the numbers to change" We all just sat in silence until I said "I'm not sure that's not possible"
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@devin_j_obrien
Devin
3 years
@RVacchianoSNY Weird I think for a helmet to helmet foul you actually have to hit his helmet not his shoulder. Not sure will try and confirm
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@devin_j_obrien
Devin
2 years
We increased a company's valuation from 6x ARR to 9x ARR (and all cash). The issue... most sellers don't know: • What info to provide • What info NOT to provide • How to maximize sales price Here's the step-by-step breakdown of how we did it:
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@devin_j_obrien
Devin
3 years
People loves stock “picks” but the learning/nuggets are the true @Hedgeye gems @KeithMcCullough Some basics about bond yields and the yield curve: A) The ROC (rate of change) of employment growth and inflation move the long-end of the yield curve B) The Fed moves the short-end
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@devin_j_obrien
Devin
1 year
Just cause you have a bookkeeper doesn't mean you have clean books. You need: • 5 year model • Cash forecast • Bi-weekly reviews • KPIs for each business unit • Understanding of adjustments & the real state of your biz Then everything else runs way smoother
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@devin_j_obrien
Devin
2 years
Wow. Started selling my services 1 month ago and the SaaS yesterday. Demand has been far above expectations. Twitter's been an unbelievable source for lead gen Thankful and pushing hard in 2023
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@devin_j_obrien
Devin
3 years
5. So what did I do? I came across @KeithMcCullough and @Hedgeye shortly after I got smacked around and was looking for a better way to invest and hopefully avoid drawdowns Not only did I accomplish this, but I LEARNED a shit ton along the way How I invest now 👇
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@devin_j_obrien
Devin
2 years
@depression2019 The most wild part of this receipt is that they still got hit with a $30 charge for not meeting their minimum 💀
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@devin_j_obrien
Devin
2 years
We took a client 4 weeks ago that had no KPIs or financial insight. Now they're raising a massive round (at an amazing valuation). And that's during this awful fundraising environment. Here's exactly what we did to get them there: 🧵 (if you're raising, do this)
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@devin_j_obrien
Devin
2 years
@jackybh Launched V1 of a software + service doing this. Dashboard, scenarios, forecasting. Combining this with managing your Quickbooks + fractional CFO work
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@devin_j_obrien
Devin
2 years
People don't understand that hiring a good bookkeeper will save you 10s or 100s of thousands of dollars. Seriously. Make that asymmetric investment.
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@devin_j_obrien
Devin
1 year
If a seller only shares their P&L and doesn't want to share their balance sheet Red flag Balance sheet hides the bodies
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@devin_j_obrien
Devin
2 years
Our "Indestructible Bookkeeping Method" has saved 10+ clients millions of dollars. Most startups and SMBs books are a disaster. Thankfully, it only takes us 15-20 minutes to know if we can add serious value. Here's the 12-step bookkeeping method that will save you millions:
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@devin_j_obrien
Devin
1 year
Having used a few other competitors out there I cannot recommend @tryramp enough Best product in the industry + fast and helpful customer success team
@AccountingToday
Accounting Today
1 year
Tech news: Ramp @tryramp launches AI-based Ramp Intelligence suite; Batten @battensafe provides cybersecurity insurance for individuals; @Expensify to oversee revival of Portland food cart pod; and other accounting tech news.
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@devin_j_obrien
Devin
2 years
Having an accounting + M&A background sets us apart: • I can go into Quickbooks and do journal entries in my head • I know that a partnership revenue stream will likely get discounted by a buyer if the contract isn't assignable • I can think short and long-term
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@devin_j_obrien
Devin
1 year
$8m unadjusted EBITDA to -> $80m adjusted EBITDA A member of our finance team worked on the sell-side and a buyer purchased on the $80m of adjusted EBITDA.... $72m in non-recurring and proforma EBITDA adjustments 😂
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@devin_j_obrien
Devin
2 years
The problem with so many companies not getting clean books is that they don't understand the value prop. Well here's the value prop... You will: • Be more profitable • Have strategic insights • Sell for more money • Be less stressed And it's not very expensive.
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@devin_j_obrien
Devin
3 years
@EthanGSN “I didn’t think it was fair with all of our injuries to put our record on Dave. I think we had a great team and we’ll see that next year” - when @JordanRaanan asks Mara about not firing DG
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@devin_j_obrien
Devin
2 years
Startup Client 1 Year Ago: • Books were a mess • No reconciliations • No forecasts • No IRR evaluations of projects 1 Year Later • Clean books • KPIs for each business unit • Cash forecast • 5 year model • Bi- weekly reviews We've had no problem raising money
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@devin_j_obrien
Devin
2 years
I’ve done 42 M&A deals for businesses with $100m or less in sales. The #1 thing that kills deals, reduces sales prices, or slows deals down: Poor financial infrastructure. The 80/20 ULTIMATE GUIDE to build financial infrastructure to sell tomorrow 👇 (save this)
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@devin_j_obrien
Devin
2 years
@iiiitsandrea Even more worrisome than the valuation is that there was no thread about it
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@devin_j_obrien
Devin
3 years
A few months ago @jwilliamsequity dm’d on twitter and asked to chat about business We talked about banking, venture, capital, and freelance businesses After a long chat I asked Justin: Want to start a consulting business? Month 1 progress 👇
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@devin_j_obrien
Devin
11 months
SaaS founders need to pay attention to these 7 metrics: 1. Runway 2. Burn rate 3. CAC ratio 4. Burn multiple 5. Gross margin 6. Operating leverage 7. Revenue per employee Look at them week to week Review them every month
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@devin_j_obrien
Devin
1 year
Having a skill like financial modeling is an easy make to provide a lot of value and make extra $ as a side hustle
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@devin_j_obrien
Devin
2 years
Most M&A deals are done on a "cash free debt free" basis What does this mean? At closing, all cash on the balance sheet belongs to the seller (gets distributed to you) and the seller has to pay off all existing debt on the balance sheet Clean balance sheet for the buyer day 1
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@devin_j_obrien
Devin
2 years
@anothercohen The SEC: Keith, Enron is bankrupt, they literally do not have money Keith: No that’s stupid. Enron is profitable on a gross margin and contribution margin basis. Those are GAAP metrics. SEC: Keith, they don’t exist anymore
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@devin_j_obrien
Devin
1 year
3 areas I see with crazy demand (if you want some freelancing gigs): 1. Pitch decks for startups (and training founders to pitch) 2. Bookkeeping for SMBs - trust me, there is a huge need here 3. Exit planning/M&A consultants (can make or save clients millions)
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@devin_j_obrien
Devin
2 years
Overview of the accounting and finance software I have been working on - Simplified financial forecasting w/ acctg logic built in - No #ref errors or formula linking - KPI dashboard - Automated variance analysis - Pull Quickbooks data every hour
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@devin_j_obrien
Devin
1 year
To all CRMs out there: Please make excel exports, not PDF only Please don't merge columns with numbers Please don't merge actually any cells Please export numbers as numbers and dates as dates format wise Sincerely, Everyone who works in finance
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@devin_j_obrien
Devin
1 year
The Deal Lifecycle Here's what a typical sell-side process looks like: • Teaser prep • Investor marketing • Sharing IM & diligence • Offer evaluation & negotiation • LOI & exclusivity • Definitive agreements • Closing • Post-closing transition Understand the flow.
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@devin_j_obrien
Devin
1 year
Two ways to build any financial model: “Bottom-up”: • Very granular • Loads of assumptions • Massive investment of time “Top-down”: • High level • Big assumptions only • Quick and dirty analysis The key is knowing when to use which
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@devin_j_obrien
Devin
1 year
“There’s nothing more expensive than a cheap lawyer.” Something I always remember my ex-managing partner say... You know what else it applies to? M&A advisors, brokers, financial advisors etc. Going cheap is more expensive in the long run
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@devin_j_obrien
Devin
3 months
S/O to @Agency_CFO for the inspiration to create the cash flow calendar based on your 13 week inputs If you're managing tight cash flows, seeing potential mid-week shortfalls is a lot easier in this view
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@devin_j_obrien
Devin
1 year
Our team at Kordis now has people from multiple backgrounds: • Tech • CPAs • CFO / CEO • M&A / I-banking • Financial diligence It's a great place to learn and build Nothing beats having a wide base of experience to fall back on.
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@devin_j_obrien
Devin
1 year
One of our client's just closed their Series A at a huge valuation Great! Except now they face one of the most serious problems "oversubscribed" startups face: Excessive capital expenditure Here's how we're solving the problem before it even starts: 🧵
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@devin_j_obrien
Devin
2 years
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@devin_j_obrien
Devin
2 years
Services + SaaS is a tough model to beat. You're quick to profitability AND you're scalable. That's why I love my business model... My services: bookkeeping & fractional CFO My SaaS: real-time KPI dashboard, plug & play forecasting, etc.
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@devin_j_obrien
Devin
3 years
A straight forward way to make $144,000 (or more) in the next 12 months (or less) Thread 👇
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@devin_j_obrien
Devin
10 months
Businesses doing > $3m in revenue who have: • Poor accounting • Zero KPI tracking • No financial insights … could be making $5m in revenue or more 🤔
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@devin_j_obrien
Devin
1 year
Potential buyer: “Can you walk us through your EBITDA adjustments?” Seller:
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@devin_j_obrien
Devin
1 year
Startup client before working with us: • No clear KPIs • Couldn't break out revenue streams/unit economics • Couldn't raise a dime Now: • CRM system tracking KPIs • Unit economics by location • Just raised massive $$ above industry valuations How we did it:
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@devin_j_obrien
Devin
1 year
Outside of revenue growth, gross margins, EBITDA margins, what are some of your favorite KPIs or trends to analyze?
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@devin_j_obrien
Devin
1 year
EBITDA is the poster child of valuations It’s always “EBITDA multiples” But if you’re trying to understand your cashflow… …FCF is the more accurate metric because it accounts for capex & working capital (Especially relevant for asset-heavy, high-capex businesses)
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@devin_j_obrien
Devin
2 years
Joe Speiser has made $2m+ million flipping SaaS I am working on developing my first SaaS with 0 coding or product knowledge So I dug into Joe’s materials to get a successful SaaS roadmap Here’s my process to date 🧵
@jspeiser
Joe Speiser ⚡️
2 years
I made $2m flipping a SaaS startup in 18 months following these 4 steps. Read how I did it to make your first million.
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