Most startups don’t need a full-time CFO.
A fractional CFO is ideal for many because startups just need some guidance. (dm me if you need a fCFO)
Here is a checklist of finance things that startups are usually doing wrong:
-Gross margins: bad accounting
-ARR: non
Marc founded one of the biggest software companies in the world
He is reaching out to help
And this guy trolls him and screenshots DMs to reject his offer for Twitter likes….
Dumb
The software buying trend is changing.
I am hearing a lot of CEOs and CFOs say that they want to consolidate software tools and buy more from multi-product companies and eliminate point solutions in an effort to reduce spend.
@Austen
Real reason is likely LIFO…last in first out
Cloudflare is sticking with the proven top reps.
Unfortunate for those impacted but it happens when a company downsizes
HR rationale obviously could have been better
Interpreting CFO speak can be confusing.
Let me help translate:
“We have to balance growth and profitability” = find someone to fire
"If there is extra budget" = No
"Maybe next quarter" = Also no
“AI can unlock efficiency” = you are being replaced by AI
“Macro uncertainty”
What’s included in “COGS” or cost of sales at a SaaS company?
1️⃣ Hosting costs (such as AWS)
2️⃣ Support team
3️⃣ Dev Ops (folks maintaining customer environments)
4️⃣ Implementation services
5️⃣ Maybe customer success (debatable based on what they do)
COGS is highly scrutinized
Twilio changed AE comp plans to be based on gross profit (revenue - COGS) rather than the traditional way of just revenue
More companies should align incentives with margins
Or have better discounting controls
You can spot the mediocre reps by how frequent/high they discount
Companies with the highest returns since close of day 1 being public for all cloud companies that went public since 2020
Yes, this is top 10, which means the remaining are worse...
My most popular post is still how to read balance sheets for software companies.
Lots of people intuitively understand the income statement basics but the balance sheet can be a bit harder
People use to think software companies were all about innovation...
Turns out we are more about distribution.
The average public cloud company spends 161% more on S&M than R&D
Most people don't fully understand the impact of stock-based compensation (SBC).
Technology companies give employee equity awards out like candy.
Here is what you need to know about SBC and the related dilution 👇
Some people take B2B software too seriously
We are just helping other businesses sell to other business to sell to other business so that at the end of the day we can sit at home and watch Netflix
Interpreting CFO speak can be confusing.
Let me help translate:
“We have to balance growth and profitability” = find someone to fire
“AI unlocks efficiencies” = who else can we fire?
“Let’s document your processes in detail” = you are the one being fired
"There are smart
People use to think software companies were all about innovation...
Turns out sales is what makes the software world go round.
The average public cloud company spends 161% more on S&M than R&D
Below is from an old short report on ServiceNow :)
Please stop tracking the Rule of 40 at your SaaS startup that has less than $15M in ARR.
For most companies it isn’t really relevant until ~$25M in ARR.
Tracking Rule of 40 too early will make you make the wrong decisions.
ServiceNow has maintained one of the highest revenue growth endurances over a long period of time.
Is there any software company that is better?
From $130m in revenue to $10.6B in 13 years
Many people take B2B software too seriously
99% of us are just helping other businesses sell to other business to sell to other business so at the end of the day we can watch murderer documentaries on Netflix
Just a reminder to take real vacations…
SentinelOne made a $27M adjustment related to an error and change in methodology.
Classic trick….bury the embarrassment of an error with a change in methodology
They were including renewal ARR as new ARR when the contract also included an upsell….
I’m not worried about AI risk to my job
AI will try build an Excel model of facts
My Excel financial models contain more fiction than a Stephen King novel
I removed the paywall off my templates for the next week. And I just added a sales capacity planning model
Check them all out and let me know what templates I should add next
Proper sales capacity planning is critical for all companies, especially those with big targets and want to remain efficient.
I just added a sales capacity planning model to my templates. Full model in 🧵
Heard a founder saying he doesn’t like to get on sales calls because it might make his company look small…
That company is not going to make it
The best CEOs find the time to constantly talk to prospects and customers