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Cathryn

@cathrynlavery

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⚡️Founder of @bestselfco . Sold to PE in 2022, bought back 2024. Bootstrapped $50+M in sales 👉🏻 Tweets on biz, ecom, growth, finance & ideas I’m into

Austin, TX
Joined October 2008
Don't wanna be here? Send us removal request.
@cathrynlavery
Cathryn
1 year
@expressivepaige @ginnyhogan_ Not enough 🚩🚩🚩
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@cathrynlavery
Cathryn
2 years
As an adult, don’t ask your friends to help you move. Hire movers, save a friendship.
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@cathrynlavery
Cathryn
1 year
I protested my Austin property tax valuation appraisal back in May. Since then they've sent me 2 settlement requests. Offer 1: $20,000 less Me: No Offer 2: $42,000 less Me: No thanks Them: Fine, we'll see you at hearing in a month. I show up to virtual hearing today with
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@cathrynlavery
Cathryn
2 years
@johnhfio I once dropped one onto the NY subway tracks. Guy next to me saw and jumped down to get it. We’re married now. (Jk about married part)
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@cathrynlavery
Cathryn
2 years
For clarification I meant movers for heavy furniture. Having friends for the packing / unpacking can be fun — but I’m not risking friends slipping a disc for my sectional couch. I understand movers can be unaffordable. I’ve been there. But if you *can* afford it, hire a pro 👍🏻
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@cathrynlavery
Cathryn
2 years
Confident that 95% of jobs are easier than being a stay-at-home parent.
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@cathrynlavery
Cathryn
3 years
8 years ago I was an overworked and underpaid architect making $30,000 a year in NYC 😳. I'd never taken a business class or read a personal development book. Cut to now; I own a multi-million dollar ecommerce business @bestselfco with a team of 10. Here's my journey 🧵
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@cathrynlavery
Cathryn
2 years
Today I ordered a cake for my 1 year old's birthday and a 42" TV for garage workout area. The TV was $180. The cake was $185. 🤡
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@cathrynlavery
Cathryn
2 years
Been enjoying doing a bunch of DIY home projects over the past month. Last weeks project: Outdoor barrel sauna ✅ • dig trenches to install new wiring • install 30 & 15 amp breaker • install outlet (back of sauna) • build sauna • hook up heater Next big project: Build
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@cathrynlavery
Cathryn
1 year
@ThePopTingz Can't imagine who they could be...
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@cathrynlavery
Cathryn
4 years
Choosing a business partner could be the 2nd most important relationship you ever choose (after who you marry.) I just got out of a 5-year partnership that had become toxic. Here's where I went wrong. 👇🏼👇🏼👇🏼
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@cathrynlavery
Cathryn
1 year
@emilykmay Did the same thing when getting rid of a freezer recently, initially put it up for free but got 60 messages in 5 mins so I changed it to $50 to not deal with the hassle. Was gone in 3 hours.
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@cathrynlavery
Cathryn
1 year
How to know if you are a 'Huberman husband' I'm definitely halfway there. Someone needs to create a diagnosis quiz on this 😅 @hubermanlab
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@cathrynlavery
Cathryn
4 years
How it started How it’s going
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@cathrynlavery
Cathryn
2 years
@lukecannon727 I’m learning from this tweet that this seems to be a guy bonding experience that I had no idea about.
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@cathrynlavery
Cathryn
1 year
In-ground plunge project is done ✅
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@cathrynlavery
Cathryn
1 year
@expressivepaige @ginnyhogan_ We’ll hear about him on a true crime podcast someday
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@cathrynlavery
Cathryn
7 years
@liznlbee omg, hilarious. Are the people downstairs not home? You need to pull a Mission Impossible and get yourself hoisted down there.
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@cathrynlavery
Cathryn
2 years
@johnhfio My wife is gonna be pissed but you’re right.
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@cathrynlavery
Cathryn
1 year
@RebeccaSlatkin Had this epiphany a few months back too
@cathrynlavery
Cathryn
2 years
Today I ordered a cake for my 1 year old's birthday and a 42" TV for garage workout area. The TV was $180. The cake was $185. 🤡
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@cathrynlavery
Cathryn
1 year
Wifey & I finished our backyard project. ✔️ sauna ✔️ cold plunge ✔️ outdoor shower Talk about life goals 😍
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@cathrynlavery
Cathryn
1 year
@smoochinggirls @sarahlugor I’m going into 11 years post LASIK, def lasts more than a few years.
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@cathrynlavery
Cathryn
3 years
Over the last few years, I’ve been reading and studying what it takes to build a successful & happy relationship (Because I never want to get divorced again 💔) Here’s where I went wrong before & the 7 things I'm doing now: 🧵
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@cathrynlavery
Cathryn
2 years
Minted this Non-Fungible human last night. Looks rare. 😍
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@cathrynlavery
Cathryn
1 year
I outsourced a bunch of my life to a VA in the Philippines I’ve been working with remote assistants for 10+ years to help me leverage my time so I made a guide to help you start working with your own VA RT + comment “VA” to get the guide in your dm’s (must be following for DM)
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@cathrynlavery
Cathryn
1 year
@clhubes If I hear “breastfeeding will help you lose weight” one more time. Big lie by big breast.
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@cathrynlavery
Cathryn
2 years
How to win at life (this will get you ahead of 99% of people):
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@cathrynlavery
Cathryn
3 years
Tax unrealized campaign promises.
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@cathrynlavery
Cathryn
3 years
2012: I moved to NYC from Ireland with only $783 to my name to start my 30k per year architecture job. I knew less than🖐🏻 people in a city of 8 million. 2022: I've done over 40M in sales in my own businesses & am living my dreams. 6 small things I did to change my life 👇🏻
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@cathrynlavery
Cathryn
3 months
@anothercohen In-ground cold plunge is ~ 10k and better cool down method in Austin heat. Just sayin’
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@cathrynlavery
Cathryn
2 years
Meet Alejandro. He embezzled more than $230k from my company BestSelf Co. Here are 3 things you can learn from my experience: 1. Realize you’re not invincible 2. Trust but verify your team 3. Stay on your toes
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@cathrynlavery
Cathryn
2 years
@dranthonygustin I’m into community. We have neighbors we love that help us with a bunch — from appliance fixing to flushing our water system. We share holidays and meals together often. But I don’t need them to move my furniture for pizza and beer.
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@cathrynlavery
Cathryn
1 year
Here's a protest letter template you can use: To Whom It May Concern: I am writing to protest the recent appraisal of my property located at [Property Address]. The current appraised value of [$Appraised Value] is significantly higher than the actual market value of the
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@cathrynlavery
Cathryn
1 year
@nikitabier These are the same type of people who make you sign an NDA before telling you their idea.
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@cathrynlavery
Cathryn
6 years
“The cost of your good habits are in the present. The cost of your bad habits are in the future.” — @JamesClear
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@cathrynlavery
Cathryn
2 years
I’ve outsourced my life to a VA in the Philippines I’ve been working with remote assistants for 10 years to help me leverage my time and have learned a TON. These are the 8 top tools we use to make it work:
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@cathrynlavery
Cathryn
5 years
I never liked having living room furniture facing a black box. I just got this Samsung TV as it looks like art when it’s off. You can choose the art, type, frame, matte type - it’s incredible. It’s also crazy thin 😮 P.s. this is not a stock image 😍
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@cathrynlavery
Cathryn
4 years
A year of living in our first 🏡 in Austin Looking at the living room and feeling proud of everything I’ve been able to build and create since moving to the 🇺🇸 in 2012 that’s led to this. This space is something I wouldn’t even have imagined I’d live in 🥰 P.S 🐶 like it too
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@cathrynlavery
Cathryn
1 year
String lights hung. Backyard looking 😍
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@cathrynlavery
Cathryn
8 months
I just did this. Sold @bestselfco in Oct 2022 to PE. Bought it back 2 weeks ago 😆
@girdley
Michael Girdley
8 months
One of my favorite weird ways to get rich: "Hang around the hoop" Works like this: 1- sell your business to strategic/PE 2- wait for them to screw it up 3- buy it back for cheap when they give up I've seen it often. (Like Barstool Sports last year.)
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@cathrynlavery
Cathryn
1 year
@El_bigC Around $5300 (I think)
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@cathrynlavery
Cathryn
1 year
Revamp your home workspace environment like a pro 🔥 Here's some tips to transform your workspace using Feng Shui and design thinking (from an ex-architect) 👇🏻
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@cathrynlavery
Cathryn
1 year
@sweatystartup @PlanningShit Is it a balcony for ants?
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@cathrynlavery
Cathryn
2 years
Hiring a photographer to shoot an airbnb in Austin. His rate is $200 per RE property "Can't do Monday, I'm fully booked at 8 properties already" $1600 a day. $8000 per 5-day workweek. Impressive. #sidehustle
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@cathrynlavery
Cathryn
3 years
New life chapter beginning March 2022. 🎉🥳 We’re pregnant (one of us)!
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@cathrynlavery
Cathryn
1 year
@ask_aubry “So they say” 🙄
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@cathrynlavery
Cathryn
1 year
How it started: How it's going:
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@cathrynlavery
Cathryn
8 months
@SMB_Attorney I hate when the Lord tells me to remodel my house and has me do illegal things for the money.
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@cathrynlavery
Cathryn
3 years
We got married yesterday! 💍
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@cathrynlavery
Cathryn
9 years
@People4Bernie Did 2 hours phonebanking today in my Bernie shirt (for extra bern) #FeelTheBern #Bernie2016
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@cathrynlavery
Cathryn
8 months
@ramit all interior design that looks like this. (money can't buy taste 👅)
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@cathrynlavery
Cathryn
2 years
Got an ad for @justegg on IG. Slick branding and website. However it’s not just egg at all, but a bunch of chemicals like canola oil. Should be considered false advertising imo. 💀💀💀
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@cathrynlavery
Cathryn
9 years
What I learned from 5 Days with @TonyRobbins at Business Mastery:
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@cathrynlavery
Cathryn
3 years
The Cashflowing Passive Income Blue Chip of DeFi A Deep Dive into @ConvexFinance (currently way undervalued IMO) learn about it here: $CRV $CVX
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@cathrynlavery
Cathryn
5 years
My freedom vehicle was a @Shopify store that I built in 2012 to escape my day job. When @bestselfco was starting in 2015 I knew Shopify was the only option. So yeah, you could say I was excited seeing a billboard last night. 👇🏻👇🏻👇🏻
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@cathrynlavery
Cathryn
8 months
@FitFounder Don’t eat eggs everyday, increases risk of heart disease
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@cathrynlavery
Cathryn
2 years
One of the biggest lifehacks for business owners? Credit card points. You can stack MILLIONS a year *tax-free* and never pay for first class travel again. If you're not doing this, you're missing out. Here's why 👇🏻
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@cathrynlavery
Cathryn
6 months
@nickgraynews I’m a woman with passport who likes sushi and Japanese food. I hope being married isn’t a dealbreaker.
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@cathrynlavery
Cathryn
3 years
Day 5: Someday you'll regret how productive you were. AKA Confessions of a "productivity addict". #ship30for30
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@cathrynlavery
Cathryn
2 years
@VerticalKitten @jzux I’d have had to see her after the results just because
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@cathrynlavery
Cathryn
1 year
@Codie_Sanchez Asking easily google-able questions several times a day.
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@cathrynlavery
Cathryn
1 year
This summer I got to experience a little of my “rich life”. A vacation experiment of sorts that included my parents, in-laws and friends. Curious how it went? 🤔 First if you don’t know about this “rich life” idea it’s from @ramit and is the idea of spending lavishly on areas
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@cathrynlavery
Cathryn
11 months
RIP to Sid Parr Sid was my dog CJ's first (and only) boyfriend. They made an unlikely but cute couple. Send your good vibes to @thesamparr and @SaraSodineParr 💔
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@cathrynlavery
Cathryn
3 years
In July @SpeculatorArt told me to mint @crypto_raiders so I picked up 2. When project launched in August w/ $RAIDER I staked 20k worth at $0.52ish & locked it. Knew nothing, just aped to support a friend. That 20k is now worth 300k. And project just starting 🚀. Thanks fren 😘
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@cathrynlavery
Cathryn
2 years
@sourpatchlyds Great quote. Fortunately I carry out and accept other favors that don’t involve carrying heavy furniture so feeling good about friendships 👍🏻
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@cathrynlavery
Cathryn
3 years
Why don't they teach us this stuff at school? Why are we memorizing facts and useless knowledge (that we can google) over these simple but important life skills? We should be learning: 💵Financial intelligence 💪🏻Habits 🕓Time management 🧠Critical thinking & decision making
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@cathrynlavery
Cathryn
3 years
Most undervalued DeFi project (IMO) in $CVX Thru bribes you're earning 50% APR in $LUNA $SPELL $FRAX $ALCX $CVX and maintaining token upside. I wrote an in-depth post about how it all works here:
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@cathrynlavery
Cathryn
2 years
@SpeculatorArt good thing you brought this up. I need some work done in my new house — what time can you be here? So glad I have a friend like you to rely on 🥰
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@cathrynlavery
Cathryn
6 months
And suddenly she’s 2 🥹
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@cathrynlavery
Cathryn
3 years
What I learned about business during a 6-Hour game of Monopoly with @TheSharkDaymond 🤯 (And why Daymond plays this game with entrepreneurs *before* investing) 🧵
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@cathrynlavery
Cathryn
1 year
I love when I learn new financial strategies on TikTok. Don’t sleep on this stuff!
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@cathrynlavery
Cathryn
2 months
I'll never leave this platform.
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@cathrynlavery
Cathryn
10 months
@SMB_Attorney this guy is on his way to 10,000 companies. you don't even get the level he's playing on. 😏
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@cathrynlavery
Cathryn
3 years
• Postponed wedding twice before we decided to just elope • Eloped last wk with a small group of friends • It was awesome. Would recommend ⭐️⭐️⭐️⭐️⭐️
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@cathrynlavery
Cathryn
1 year
Huberman’d my home:
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@cathrynlavery
Cathryn
1 year
Took my daughter to Spain so she wouldn’t be impressed by a weekend in Miami with your dusty son.
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@cathrynlavery
Cathryn
1 year
I've lost 40lbs in the last 10.5 months. What worked for me: • Tracking food on @cronometer • High-protein diet (1gm per lb of protein) • Daily hydration (.8 oz of water per lb) • 7 hours+ quality sleep • Walking 10k+ steps p/ day • Strength training 4x p/ wk
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@cathrynlavery
Cathryn
9 months
How it started vs. How it's going
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@cathrynlavery
Cathryn
4 years
Major announcement that’s been going on behind the scenes for way too long: TLDR: I am 100% owner in @bestselfco as of last week 🎉🎉
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@cathrynlavery
Cathryn
2 years
@codewizardtech Friends can come over with snacks and hang out while unpacking. (Did this yesterday actually). Moving heavy furniture tho? No thanks, movers ftw
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@cathrynlavery
Cathryn
9 years
Ok this is funny. A great example of how @realDonaldTrump uses language. #GOPDebate #DonaldTrump
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@cathrynlavery
Cathryn
1 year
@TomFrankly It’s half the battle 😅
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@cathrynlavery
Cathryn
6 months
Don’t sleep on @fiverr for being scrappy and getting random tasks handled by experts. Been using it the last 6 weeks and results have been 🔥 For example, needed Shopify site sped up. Got quoted 5k by a developer. Decided to try a well reviewed guy on Fiverr. Results: • Speed
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@cathrynlavery
Cathryn
7 months
It’s my wife’s birthday today 🥳 Her generosity, kindness and ability to handle whatever comes up impresses me daily. Lucky to have her as a partner and co-parent 🥰 Cheers to her 🥂
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@cathrynlavery
Cathryn
1 year
Debating which gender is smarter? Please note that there are no women trapped in a home-depot style submarine at the ocean's bottom.
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@cathrynlavery
Cathryn
3 years
Women, let's all learn some lessons from Taylor Swift because I bet we could change the world. Thanks @taylorswift13 for being public with your challenges so we could learn from your actions. #ship30for30
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@cathrynlavery
Cathryn
10 months
@Austen Exactly. They also spent Christmas in a suite in the plaza the year after, casual
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@cathrynlavery
Cathryn
5 years
My 2020 Goals: 📈 Grow 20%+ YOY Revenue 💪🏻Lose 8lbs of Body Fat ✍🏻 Create 20 Quality Pieces of Content [Blog/Video] 🗣 6 Speaking Gigs 🚀 Launch 1 solo project / product 👰🏻 Get married ✈️ Take 2 vacations 📖 Read 38 books (3 per month) 👫 Organize 18 fun events w/ Friends
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@cathrynlavery
Cathryn
8 years
@ShaunKing seeing what's going on in EU has me even more convinced Trump could be president
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@cathrynlavery
Cathryn
3 years
Your values aren't real until they cost you something. Some thoughts on values and why these mysterious things are so important in our lives. P.S. They can also be inconvenient AF.
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@cathrynlavery
Cathryn
4 years
Hey @jasonfried Whoever checks your email for Hey! I hope they understand my pop culture reference...
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@cathrynlavery
Cathryn
9 months
I was shocked that the plane that lost a window had no one sitting by it. I just learned the person that was in that seat missed their flight. That’s some final destination stuff.
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@cathrynlavery
Cathryn
1 year
@ramit He’s only 28, at least realizing before he’s 58. Also on what coast is 200K FIRE money 😂
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@cathrynlavery
Cathryn
1 year
@heyalexfriedman I feel seen (read: diagnosed) 🙃
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@cathrynlavery
Cathryn
1 year
My cold plunge brings all the boys to the yard.
@nevmed
Neville Medhora
1 year
If you build a custom jump-in cold plunge and hot tub combo in Austin when it’s 100+ degrees like @cathrynlavery , everyone always wants to come over! @thesamparr @SaraSodineParr @davidshapiroatx @EmilyRColman13
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@cathrynlavery
Cathryn
3 years
Interesting how often those who load their dishwasher adequately end up with a partner who loads it like a complete psychopath.
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@cathrynlavery
Cathryn
2 years
Meeting granda G for the first time at home in Belfast. Instant fan 🥰
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@cathrynlavery
Cathryn
4 years
5. Your business isn't pie, and 'fair' doesn't mean equal. Equity should be decided by what each of you bringing to the table in terms of: 💰 Money 🎯 Skills 👥 Network 💡 Original idea ⏳ Experience 💪🏻 Sweat equity
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@cathrynlavery
Cathryn
5 years
Officially a first time homeowner! 🎉 Closed yesterday, over 2 months behind schedule and I learned that dealing with mortgage stuff as an entrepreneur is the biggest pain! 🤯 But yay to the fun part of being able to invest in somewhere for the long-term!
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@cathrynlavery
Cathryn
3 years
Q: How do you know someone's new in ecommerce? A: They're using Yotpo. iykyk.
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