Sara Sodine Parr @SaraSodineParr Twitter profile

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Sara Sodine Parr

@SaraSodineParr

4 years

A visual guide: 5 mistakes we all make when talking to customers 👇

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Sara Sodine Parr

@SaraSodineParr

4 years

Not to be dramatic but this is the best designed product of all time.

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Sara Sodine Parr

@SaraSodineParr

2 years

I hit one of my big 2023 goals: pull up! I’ve worked out my whole life (on my own) and was never able to do one. Only needed 3 months with a trainer to get it done!

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Sara Sodine Parr

@SaraSodineParr

3 years

The rule of threes: Ideas are stickiest when presented in a trio. Three is long enough to create a pattern, but short enough to remember. Think you can't explain your complex product in only three points? I give you Steve Jobs and the iPhone...

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Sara Sodine Parr

@SaraSodineParr

4 years

How to cure imposter syndrome: Realize no one cares about you Thank you for attending my Ted Talk

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Sara Sodine Parr

@SaraSodineParr

1 year

It's been 1 week since I became a mom. It's magical to see a fresh, pure human experience the world for the first time. It feels like the beginning of the rest of my life 🩷

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Sara Sodine Parr

@SaraSodineParr

4 years

1/ 🚨 @TheHustle was acquired by @HubSpot !🎉 I am incredibly proud of @theSamParr and The Hustle team. If being a founder is like a roller coaster, then maybe I'm the one who straps people in and prays they're okay! It has been a thrill even from the sidelines.

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Sara Sodine Parr

@SaraSodineParr

4 years

Identify product opportunities by mapping your customer journey. Your customer journey is the story of how people use your product. ↓

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Sara Sodine Parr

@SaraSodineParr

2 years

@thesamparr #12 SID PARR - old dog who’s still open to new tricks - well traveled - questionable hygiene - love language: physical touch - loves to play

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Sara Sodine Parr

@SaraSodineParr

3 years

Today is my 5 year anniversary at Airbnb 🥳 Before Airbnb, I had never lasted longer than 1.5 years at a company. How'd I last 5 years? The #1 reason is I feel like can never grow tired of Airbnb's problems. And I genuinely care about solving them. Thank you Airbnb! 💙

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Sara Sodine Parr

@SaraSodineParr

3 years

⚡️Today I’m launching my course Build the Right Thing⚡️ I want to show you how to build better products by talking to your customers. I’ll teach live classes filled with frameworks I’ve developed from years of interviewing 100s of people. Apply here!

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Sara Sodine Parr

@SaraSodineParr

4 years

The best part of being a nomad is showing up to a new home each month and having it TOTALLY ready to go with furniture, decor, utilities and entertainment. It feels incredible to be so comfortable while having so few personal possessions (1 duffel bag each).

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Sara Sodine Parr

@SaraSodineParr

3 years

Your friends can’t tell you whether your business is a good idea. Your customers can.

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Sara Sodine Parr

@SaraSodineParr

4 years

@RandiLawson Feeling really good! Don’t be afraid of your toxic relationship with your brother. Don’t let it dominate your life.

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Sara Sodine Parr

@SaraSodineParr

3 years

“Why” isn’t the best question to ask your customers. • Why did you buy this? • Why did you stop using our service? • Why do you do that? "Why" awakens our inner bullshitter. Humans will say anything to rationalize their actions and beliefs.

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Sara Sodine Parr

@SaraSodineParr

3 years

@ShaanVP Does that mean you're closing deals way out of your league? Nice work

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Sara Sodine Parr

@SaraSodineParr

3 years

I'm a professional Researcher in the tech world. When I tell people my job title, they're like "HUH?" Put simply, I help product teams make better decisions. Day-to-day that means... - 1 Identifying blind spots - 2 Doing research - 3 Co-designing new products or features 🧵

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Sara Sodine Parr

@SaraSodineParr

2 years

@thesamparr @amandabradford I thought I blocked dating app landing pages from your devices ? 😋

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Sara Sodine Parr

@SaraSodineParr

3 years

My husband @theSamParr opened up about his struggles with alcohol and what he’s learned from 7 years of being sober. Give it a listen!

Why I Got Sober (for entrepreneurs)

My First Million · Episode

open.spotify.com

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Sara Sodine Parr

@SaraSodineParr

3 years

7 years ago I took @theSamParr to the Facebook holiday party as one of our first dates🎄 They rented out AT&T park for 9000 guests and we were free to roam the entire stadium The stands were filled with food and the field was a huge tented dance party 🤘🏽 Good memories!

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Sara Sodine Parr

@SaraSodineParr

3 years

Product Death Cycle by @davidjbland

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Sara Sodine Parr

@SaraSodineParr

3 years

2 years married to @theSamParr ! He pushes me to be bold & do things I’d never do 💕 If you know Sam, you know why he made me take this pic 🌭🤑

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Sara Sodine Parr

@SaraSodineParr

4 years

Today is my 4 year anniversary at @Airbnb . I’m officially a super senior! Tech is the industry with the highest employee turnover. Employees stay at Uber, Box and Tesla for ~2 years. A few non-obvious things I learned about how to pick the right company for me...🧵

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Sara Sodine Parr

@SaraSodineParr

3 years

Alicia Keys' house is next level

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Sara Sodine Parr

@SaraSodineParr

9 months

@thesamparr is in a milk phase. Should I be concerned?

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Sara Sodine Parr

@SaraSodineParr

2 years

I’m 30! I’m feeling better than ever & looking forward to a new decade of challenge, growth and fun 🤩 💫

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Sara Sodine Parr

@SaraSodineParr

3 years

One of my favorite moments in jeen-yuhs was when Pharrell told Kanye: When people start to tell you you're the shit, doubt yourself. To become great, you need a ton of confidence. To *stay* great, you need self-doubt too.

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Sara Sodine Parr

@SaraSodineParr

4 years

Raise your hand if you have ever felt personally victimized by this Apple design

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Sara Sodine Parr

@SaraSodineParr

9 months

A recap of one of my best years yet:

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Sara Sodine Parr

@SaraSodineParr

4 years

Social desirability: Customers say what they think is "socially acceptable," not what they really feel.

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Sara Sodine Parr

@SaraSodineParr

3 years

Influencing since the 70s

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Sara Sodine Parr

@SaraSodineParr

5 months

Started Mothers Day with the My First Muscle challenge 100 (knee) push ups + 100 burpees + 100 air squats in about 23 mins Arms were absolute torture. Maybe my burpee form is off bc they felt like more push ups 🎥 last few push ups & burpees

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Sara Sodine Parr

@SaraSodineParr

4 years

The year is 2014...It’s dinner time. No dinner for you. Instead you hit the froyo bar. Sample every flavor. Touch all over the toppings. Your total is $12.69. Life is good.

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Sara Sodine Parr

@SaraSodineParr

3 years

Might take over @myfirstmilpod idk

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Sara Sodine Parr

@SaraSodineParr

4 years

Confirmation bias: Paying more attention to information that confirms your existing beliefs.

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Sara Sodine Parr

@SaraSodineParr

3 years

My confidence comes from my belief that no one is better than me. And I’m not better than anyone else.

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Sara Sodine Parr

@SaraSodineParr

4 years

Bye boys

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Sara Sodine Parr

@SaraSodineParr

3 years

Vision and insights aren’t enemies. Successful product ideas need long-term vision AND concrete insights. Insights should guide vision. How to talk to customers to craft your product vision 🧵

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Sara Sodine Parr

@SaraSodineParr

4 years

👏🏽👏🏽👏🏽 @Pinterest knows I need to see colors on my skin tone. I want more digital products to recognize when POC need unique solutions.

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Sara Sodine Parr

@SaraSodineParr

4 years

"Why won't my NPS move? I'm making all these product improvements 😭" It's because NPS isn't a good metric. It's too vague. Good metrics are specific. The same goes for customer satisfaction. What I'd do instead of NPS...🧵

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Sara Sodine Parr

@SaraSodineParr

3 years

The #1 sign of user interviews gone wrong: You learned exactly what you expected.

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Sara Sodine Parr

@SaraSodineParr

4 years

This image has lived rent-free in my head for years. @Oprah does resistance training with humans instead of resistance bands or a Pilates machine.

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Sara Sodine Parr

@SaraSodineParr

4 years

Recency effect: Overemphasizing the most recent conversation you had.

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Sara Sodine Parr

@SaraSodineParr

8 months

My mama!

Sam Parr

@thesamparr

8 months

My mother in law loves to sew. A few years ago she asked me how to set up an online store. She wanted to sell fancy throw pillows she was making. I gave her very basic steps. Enough to get started (I don't know much about ecom). A few weeks later she showed me her site. It

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Sara Sodine Parr

@SaraSodineParr

4 years

Biggie recorded his first song when he was 14. He pooled allowance money with a friend, got permission from the moms, and booked time at Funky Slice Studios in Brooklyn. He rapped about 14 year old things over Africa by Toto 💖

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Sara Sodine Parr

@SaraSodineParr

4 years

I used a pre-seed food ordering app over the weekend. 1 day later their designer sent me this email. It linked to her Calendly to sign up for a 10 minute phone call. 10 minutes + $10 to learn about your early users is a no-brainer investment If it were me, I would ask...

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Sara Sodine Parr

@SaraSodineParr

2 years

Canada in da house for @myfirstmilpod live 🍁🍁🍁

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Sara Sodine Parr

@SaraSodineParr

4 years

Selection bias: Talking to customers who don't represent your target.

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Sara Sodine Parr

@SaraSodineParr

3 years

Instead of "why," ask specific questions that are easy to answer. What / how / when questions are great: • How do you do this? �� When was the last time you did this? • How did it work for you? • What other tools do you use?

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Sara Sodine Parr

@SaraSodineParr

3 years

I used to want to go go go For the first time I crave stillness, to feel time slow down I guess that’s part of getting older

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Sara Sodine Parr

@SaraSodineParr

4 years

Every product launch has risks. Write every risk down in a spreadsheet. Assess the probability of each risk. Be aware of what’s “not expected” and “possible.” Make a plan for what’s “probable” and “expected.”

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Sara Sodine Parr

@SaraSodineParr

2 years

@thesamparr @rabois I like how you bleeped "dick" but kept "nuts." My man's classy 👏🏽

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Sara Sodine Parr

@SaraSodineParr

4 years

My favorite stoic tactic is negative visualization. Think about what you have today, then imagine if it all went away. When planning, imagine the worst case scenario of the future. You'll be more - Grateful - Prepared - Relieved (when things aren't as bad as imagined)

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Sara Sodine Parr

@SaraSodineParr

4 years

Leading: Giving away the answer you want to hear.

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Sara Sodine Parr

@SaraSodineParr

3 years

Learn to write Learn to design Learn to code But don’t forget to learn what your customers need in the first place

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Sara Sodine Parr

@SaraSodineParr

3 years

When people ask for advice on starting a marketplace (and how Airbnb did it), I’m going to recommend this bad boy

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Sara Sodine Parr

@SaraSodineParr

2 years

@karaswisher Thank you Kara for bringing this to my attention 🙏

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Sara Sodine Parr

@SaraSodineParr

3 years

Cohort 1 of my course Build the Right Thing is done 🙌 It teaches startups how to talk to their customers to uncover game-changing product insights. I talked to students 1:1 after the course (duh) to see what stuck. Here are the top 3 things they learned 🧵

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Sara Sodine Parr

@SaraSodineParr

4 years

"You are remembered for the rules you break" Spoken by General MacArthur // Favorited by Phil Knight

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Sara Sodine Parr

@SaraSodineParr

4 years

@theSamParr Seriously JUST caught him fisting pineapple like an animal 😭

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Sara Sodine Parr

@SaraSodineParr

3 years

At our rural property 80 miles outside Austin, the fastest Internet is 100 mbps for $200/month 💀 Starlink save us pls

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Sara Sodine Parr

@SaraSodineParr

4 years

The #1 reason to talk to customers: You are not your users. People assume that others think and behave the same way they do (false consensus bias). Talk to customers to understand *other* people’s beliefs, actions and needs...Then build a solution for them.

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Sara Sodine Parr

@SaraSodineParr

3 years

@theSamParr When I was 12 all I made was Simoleons 🥲

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Sara Sodine Parr

@SaraSodineParr

4 years

4/ Many product launches later, it's time for the next journey. If you think media and SaaS is a weird marriage, get ready for Sam to prove you wrong. Anyways, don't the best marriages come from a weird pairing? (ahem) I love you Sam. Long live The Hustle!!!

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Sara Sodine Parr

@SaraSodineParr

3 years

Questions to ask instead of "what features are missing": - What are you trying to achieve with [product]? - What's the biggest problem you faced with [product] this week? - How are you fixing this problem? - Walk me through what happened last time you used [product].

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Sara Sodine Parr

@SaraSodineParr

3 years

@ShaanVP MFM doesn't skip leg day

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Sara Sodine Parr

@SaraSodineParr

4 years

Happy birthday @theSamParr . Thank you for being just a *little* too wild and keeping me on my toes. I love you 🖤

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Sara Sodine Parr

@SaraSodineParr

3 years

My first NFT! His name is Monsieur Cancún He's risking his life to go on PTO By the end he will be sun-dried @BromatoNFT

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Sara Sodine Parr

@SaraSodineParr

4 years

Amazing thread. My favorite: "The key to success isn’t intelligence. It’s sales. If you can get uncomfortable and put yourself out there you’re half way there. If you can be compelling and attract others to your way of thinking you’ll win. LIFE is all about sales."

Nick Huber

@sweatystartup

4 years

I’ve gotten a lot of bad advice in my career and I see even more of it here on Twitter. Time for a stiff drink and some truth you probably dont want to hear. 👇👇

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Sara Sodine Parr

@SaraSodineParr

2 years

I think money *can* buy happiness. But humans get confused and distracted. Confusion: People don't know what will make them happy. Distractions: Power, status, prestige.

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Sara Sodine Parr

@SaraSodineParr

1 year

@thesamparr Almost a decade in the making! 🩵

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Sara Sodine Parr

@SaraSodineParr

4 years

Companies like @SonderStays , @HelloLanding , @staydomio , etc are alright for people who like buildings, but I want similar options for single family homes / smaller landlords. I hope this is the future of renting!

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Sara Sodine Parr

@SaraSodineParr

3 years

Document failed experiments. Analyze... • What went wrong • How people respond • What it says about your customers Don't stop at the metrics. Do a deeper analysis and document what you learned. History repeats itself, and tech companies are bad historians.

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Sara Sodine Parr

@SaraSodineParr

2 years

@ShaanVP Medieval folks didn't have as much stimulus as we do today. If you spent the day harvesting barley without podcasts in your ear, a gladiator fight would be pretty entertaining 👀

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Sara Sodine Parr

@SaraSodineParr

4 years

How @theSamParr and Sid used to commute in SF. The Sidwagon was made of a cutting board, milk crate, and harness. We were nervous Sid would be scared, but he loved it 🤘🏽

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Sara Sodine Parr

@SaraSodineParr

2 years

2023 vibes 💫🍗🙏

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Sara Sodine Parr

@SaraSodineParr

3 years

Again for the people in the back: 🗣Intuition and data aren't enemies. Data informs your decisions. Intuition drives your decisions.

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Sara Sodine Parr

@SaraSodineParr

2 years

@thesamparr If it ain’t Whole Foods it ain’t for Sid

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Sara Sodine Parr

@SaraSodineParr

2 years

This is one of the more interesting GPT-3 applications I've seen... Enter a company name and "SWOT Bot" generates a 20-slide SWOT analysis 🤖🤯

{title}

{description}

swotbot.ai

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Sara Sodine Parr

@SaraSodineParr

2 years

@thesamparr @ParisHilton Paris after she meets Sam

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Sara Sodine Parr

@SaraSodineParr

3 years

Customer attitudes > Demographics Customer goals > Demographics Customer behaviors > Demographics Demographics don't define your customers' needs.

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Sara Sodine Parr

@SaraSodineParr

3 years

@theSamParr “Get all ratchet” = chug Diet Dr Peppers & stay up past midnight

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Sara Sodine Parr

@SaraSodineParr

3 years

Trying to buy an NFT on OpenSea for the first time. I can't figure out the basics like - What's for sale - How much things cost - How to pay ...Among other things Clearly I'm not a crypto gal. But it shouldn't be this confusing! This space is ripe ripe ripe for UX

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Sara Sodine Parr

@SaraSodineParr

13 days

5 years ago my friends met at my wedding and fell in love. This weekend I officiated their wedding 💕

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Sara Sodine Parr

@SaraSodineParr

2 years

@sweatystartup What do you call your friends who buy a mom car for their dog? cc @thesamparr

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Sara Sodine Parr

@SaraSodineParr

4 years

@theSamParr @BetterUp I would have loved to be on his interview panel. “Tell me about a time you had to deal with conflict...”

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Sara Sodine Parr

@SaraSodineParr

3 years

@theSamParr @ShaanVP Adam Grant, Guy Raz and Tim Ferris looking for leopard shorts at the mall

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Sara Sodine Parr

@SaraSodineParr

4 years

I wish there were better options to rent furnished long-term rentals for 3/6/12 month leases. If so, people could be SO free to move from place to place...trying out new cities or neighborhoods on a whim,

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Sara Sodine Parr

@SaraSodineParr

4 years

Happy Valentine’s Day & happy 11th birthday to Sid the Kid! In 2020 the three of us drove cross-country. To celebrate our 1-year anniversary, we hung out in Central Park and took Sid to our wedding spot 💕

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Sara Sodine Parr

@SaraSodineParr

3 years

@noahkagan Easy 9-5 lifestyle. Also, the talent at FAANG companies is great. There’s a lot to learn from your coworkers’ expertise…even if your impact and “learning by doing” is low

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Sara Sodine Parr

@SaraSodineParr

3 years

Great writing is critical to great UX. Storytime 📕... I unboxed a bunch of meds and needles this morning. I need to inject myself about 40x in the next 2 weeks. It's not fun, and unboxing reminds you how much not-fun you're about to have. ...Until I saw this little card!

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Sara Sodine Parr

@SaraSodineParr

4 years

Every time a .csv opens in Numbers

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Sara Sodine Parr

@SaraSodineParr

3 years

diet mountain dew sippin on the turf in crocs life is good for sam

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Sara Sodine Parr

@SaraSodineParr

3 years

Parque México on a Sunday It’s a smallish park, but it’s packed with energy

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Sara Sodine Parr

@SaraSodineParr

4 years

Can I trust a doctor who asks me to fax them?

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Sara Sodine Parr

@SaraSodineParr

2 years

To save peoples thumbs the effort: I know this is technically a chin up and I do not care

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Sara Sodine Parr

@SaraSodineParr

4 years

"Excuse me sir I'm speaking. IM SPEAKING" - Me, muted in a Zoom meeting tomorrow

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Sara Sodine Parr

@SaraSodineParr

4 years

*trying to work* my brain: don’t say it don’t say it don’t say it don’t say it don’t say it don’t say it me to myself: were you sileNT or were you sileNCED?

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Sara Sodine Parr

@SaraSodineParr

3 years

🎉 Cohort 1 of Build the Right Thing is FULL 🎉 I can't wait to teach these folks how to build better products by talking to their customers. Join the waitlist to be the first to hear when Cohort 2 (Fall/Winter) drops:

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Sara Sodine Parr

@SaraSodineParr

4 years

@theSamParr Marry someone who teaches you something new every day

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