Bruno Koba @brunokoba_ Twitter profile | Pikagi

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Bruno Koba

@brunokoba_

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1,055

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Untangling tech, business and life. MBA Candidate @StanfordGSB . Previously VC @ monashees, data science @ Nubank. Brazilian living in Palo Alto.

Palo Alto, CA

Joined January 2011

Don't wanna be here? Send us removal request.

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@brunokoba_

Bruno Koba

3 months

I've been investigating vertical AI startups profoundly for the past few weeks. I think we're in a very strange part of the cycle in AI startup funding/development. Some thoughts (hot takes?) 1. Literally every vertical (finance, law, healthcare etc) is now populated with AI

@emilyinvc

emily is in sf

3 months

calling it now: harvey (the legal AI co) will end up being roadkill on the side of the highway. complete smoke and mirrors company.

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@brunokoba_

Bruno Koba

2 months

This year’s summer internship season was brutal for everyone recruiting at the GSB. Big tech, consulting and banking, which historically hired dozens of MBAs, are hitting the brakes bc of bad macro + AI advancements. Most high-achieving classmates I know only had one internship

@kukreja_abhinav

Abhinav Kukreja

@kukreja_abhinav

2 months

Just heard from a friend that 30% of her class at Harvard Business School is having a tough time getting even one job offer.

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@brunokoba_

Bruno Koba

2 months

Caught up in Sao Paulo with an old high school friend. He worked at a quant fund that got dismantled and is now looking for new jobs. He’s literally one of the top three smartest people I know—graduated valedictorian in high school, ranked #1 in the admission exam at Brazil’s

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@brunokoba_

Bruno Koba

1 year

First week in. What a blessed place. I hope to share the best learnings from here with you all.

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@brunokoba_

Bruno Koba

1 year

Was invited by @arturtavr to give a lecture on VC to students from Poli — on the very same class he taught me what VC was in the first place. Full circle!

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@brunokoba_

Bruno Koba

1 year

I've been using @perplexity_ai as my default "search" engine for the past few weeks, and now Google feels like a previous-gen product. Impressive that a Series A company has been able to deliver a superior experience than a trillion-dollar one. Exciting times...

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@brunokoba_

Bruno Koba

1 year

Shared the stage today with my good friend @Nicobot01 interviewing the one and only @velez_david . David's drive, intellect and humbleness are an inspiration to an entire continent. I'm sure all of us walked out of that room today feeling anything was possible. Thank you, David!

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@brunokoba_

Bruno Koba

2 years

One of the best parts of working in VC is being surrounded by optimists, 100% of the time. The belief that tomorrow will be better than today is contagious. It generates positive externalities in life that should not be taken for granted.

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@brunokoba_

Bruno Koba

1 year

"Life is Short" by Paul Graham. Beautifully written.

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@brunokoba_

Bruno Koba

1 year

Always thrilling to hear about Nubank in 20VC. David Vélez, now 41yo and still with decades to build, will probably go down in history as the greatest Latam entrepreneur of all time.

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@brunokoba_

Bruno Koba

2 years

The truth is that you only need one big "yes" for many areas in life — college applications, job interviews, marriage. People overvalue optionality, crafting Plans B, C, D instead of putting all their heart on Plan A. Going all-in strategically is where life happens.

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@brunokoba_

Bruno Koba

1 year

When are Brazilians going to ditch "água com gás, gelo e limão espremido" in favor of a single, simple word like "suero" in Mexico?

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@brunokoba_

Bruno Koba

2 months

Met in Sao Paulo with three incredibly talented founders (two 2nd-time ones). They each raised only one round, and are already thinking on breakeven. Avoiding large rounds is silently becoming the norm among a group of high-caliber founders. Venture capital will need to evolve.

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@brunokoba_

Bruno Koba

2 months

Largely agree. I think of running personal finances as running a company. Too many people in the beginning of their careers focus on minimizing expenses, while they should be focusing on increasing revenue. Moving from a first job that pays $60k to one of $90k+ a year is

@Alisa__Wu

𝓐𝓵𝓲𝓼𝓪

2 months

hot take but I don’t think ppl in their teens / early 20’s should care about saving money. You should reinvest it all into upskilling yourself. No ETF is going to give you a better return than the wealth you’ll create when you become highly skilled. where to spend your money,

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@brunokoba_

Bruno Koba

9 months

"Customers pay to save time, save money, or to have magical experiences. The last is the best because customers are willing to pay so much more." -From a product launch class at the GSB last week.

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@brunokoba_

Bruno Koba

2 months

I deeply admire Thees and I think he’s the right man for the job. But we need to ditch the whole “create unicorns/decacorns” lingo. It’s not 2021 anymore. Startups who optimized for high valuations at peak are now in deep, messy valuation traps. It’s just not the right framing

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@brunokoba_

Bruno Koba

1 year

Just got back from a pre-MBA trip with 200+ people around the world. Realized that being born a latino is a blessing and a curse: 1. Our high energy levels and warmth positively contaminate people around us; 2. Feels so hard to connect with people who don't share these traits

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@brunokoba_

Bruno Koba

3 months

Now that I'm actually validating a startup idea to build, I'm much more appreciative of the work founders do to find an interesting problem space. It's incredibly hard. As a VC, you sit back and get a dozen new pitch decks every day — as if it's always been obvious to founders

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@brunokoba_

Bruno Koba

2 months

I now realize one of the best things parents can do for their children is to send them to study abroad. The earlier, the better. I can see a huge difference in EQ/maturity between friends who did and those who didn’t. Cost can be an issue, but there are scholarships, financial

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@brunokoba_

Bruno Koba

2 years

The most "successful" late-twenties people I know have one trait in common: great clarity in what they want and what they don't want. In jobs, relationships, habits, and even leisure. Pity that we're not incentivized to think hard about this in any of our formative school years.

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Bruno Koba

3 months

@garrytan Agree on the war on retention. Pricing will be especially important. Especially if we move towards a future of charging per outcome not per usage (away from classic SaaS pricing). Your fine-tuned product will have to be twice as better but not twice as expensive than ChatGPT.

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@brunokoba_

Bruno Koba

1 year

Spending the next 4 weeks in CDMX. Absolutely love this city. If you’re around hit me up!

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@brunokoba_

Bruno Koba

1 year

Great talk by Andrew Ng at Stanford. A few interesting takeaways: - Image generation has picked up a lot of speed in the past year, but image analysis is still in a GPT-2 kind of moment. A lot of opportunities in the computer vision space. - Infrastructure and dev tools in Gen

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Bruno Koba

2 years

From the Steve Jobs Archive book released a couple of days ago. With each passing year I agree with this more and more. It should be the default mindset of every professional. Thanks @arturtavr for the recommendation (as always!)

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@brunokoba_

Bruno Koba

1 year

I've been traveling for the past couple of weeks, organizing my itinerary around places where my friends live in. This got me thinking a lot about the hugely understated value of friendships in life. @noampomsky put it beautifully in her essay, Making and Keeping Friends

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@brunokoba_

Bruno Koba

2 years

The event ticketing industry in Brazil puzzles me. So many players with low differentiation among them (Sympla, Ingresse, T4F, Eventim, Ingresso Rápido) — how come service fees are so high across the board? Seems like the perfect market configuration for a race to the bottom.

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@brunokoba_

Bruno Koba

8 months

Jensen Huang on campus today. "I never look forward in time. I project myself forward in time and look backwards. What have I done? How did I contribute to the world?" One of the most insightful View From The Top interviews so far. Highly recommend it when it's out on youtube!

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@brunokoba_

Bruno Koba

1 year

I've been a longtime fan of @naval , but this week I finally got to read The Almanack of Naval Ravikant in full. I don't understand why it's not on every list of top business and self-help books out there. So much high-quality consolidated knowledge it's crazy.

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Bruno Koba

1 year

There are a few traits in people that serve as affinity shortcuts. Once I know they have them, it instantaneously makes me interested in knowing them better. I've found one of them is enjoying traveling solo. I personally love it, and it's a joy to discover those who do it.

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Bruno Koba

2 years

This weekend we have "pre-Carnival" in major Brazilian cities. There is absolutely no reason why we should do a pre-celebration of what is already a pretty big event in Brazil. Yet the cities invest plenty of resources in it and say "f*ck it let's be happy". Truly love that!

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@brunokoba_

Bruno Koba

1 year

One of the traits that best differentiate good VCs from bad VCs is also one of the hardest to give constructive feedback on: good judgement. It's like debating product-market fit with founders. You know it when it's there or when it's not. But so hard to improve it as a skill.

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@brunokoba_

Bruno Koba

7 months

If Heaven had classrooms, this is what they’d probably look like. Beauty in learning environments is underrated (unless it’s distracting…)

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@brunokoba_

Bruno Koba

2 years

Wi-fi password sharing among Apple devices might be the most unexpectedly joyful, useful feature I'd never have prioritized if I were a PM at Apple.

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@brunokoba_

Bruno Koba

1 year

An expanded version of Jobs' "the world was built by people no smarter than you" — to me, the most powerful idea there ever was

@isabelunraveled

Isabel🌻

@isabelunraveled

1 year

a concept i have internalized but am still struggling to articulate: all the greats there ever were, all the people you look up to most, the people that seem superhuman—the scientists, thinkers, inventors, creators, artists, founders that seem to have done the impossible, making

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@brunokoba_

Bruno Koba

2 years

When a founder asks for a casual catch-up call, whether they send a 15, 30, or 60-minute-call invite tells a lot about them.

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Bruno Koba

1 year

All big techs (except for Apple) should learn how to announce product releases with Airbnb. They make (mostly) small design and UX tweaks seem exciting and transformative. They already have a world-class product and are relentless in optimizing every detail. Kudos!

@bchesky

Brian Chesky

1 year

You told us what you don’t like about Airbnb. Here are the 50 things we’re doing about it...

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Bruno Koba

1 year

Funny how I felt like an extrovert in engineering school and now feel like an introvert in business school

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Bruno Koba

3 months

I wrote down these life principles for myself 5 years ago. I had barely started my first full-time job. I’m quite surprised (and pleased) that I still firmly believe in most, if not all of them.

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@brunokoba_

Bruno Koba

2 years

Airy terrace with a view, relatively empty, great for meetings, next to a Starbucks and with high-speed Wi-Fi through an unprotected WeWork guest network. Might be the best free work spot outside the office I’ve found in SP 👀

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Bruno Koba

1 year

@bilalmahmood Greatest city in the world ❤️

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@brunokoba_

Bruno Koba

10 months

I rarely talk in superlatives... But 2023 was objectively the best year of my life. Happy 2024!

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@brunokoba_

Bruno Koba

1 year

My favorite (and underrated imo) heuristic for meeting new people: asking your close friends to introduce you THEIR close friends. As adults, we're usually not exposed to large groups of people from which we sort friends out of (like classrooms). Intentionality becomes crucial.

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@brunokoba_

Bruno Koba

11 months

For most people, ambition also seems to decay over time. "Life gets in the way", which makes it all the more important to keep refueling your ambition/drive with people around you.

@brianjji

Brian Ji

11 months

Paul Graham on why ambitious people need each other.

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@brunokoba_

Bruno Koba

10 months

IMO one of the most relevant charts in our generation. Will help explain so much of the world in the coming decades (unfortunately).

@chamath

Chamath Palihapitiya

10 months

This is a sad trend for people and society. It’s been proven for many years now: building a committed relationship with one person and then raising children in that nuclear two-parent family contributes more to creating healthy, happy adults and a well functioning society than

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@brunokoba_

Bruno Koba

2 years

@LatamStocks I'm biased, but I lived in Tokyo for a year and I can say SP's best sushi spots compete on an equal footing with Tokyo's. Paulistanos should be proud 👊👊

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@brunokoba_

Bruno Koba

2 years

Underrated trait when looking to hire top talent or invest in a founder: whether he/she has seen what "great" really looks like.

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@brunokoba_

Bruno Koba

1 year

An extremely overlooked podcast for VCs/founders: Grit, by Joubin Mirzadegan from Kleiner Perkins. I think he's the best interviewer in the game. My favorite question he asks: "what was conversation like at your dinner table when you were growing up?"

Podcast · Joubin Mirzadegan · Grit explores what it takes to create, build, and scale world-class organizations. It features weekly episodes highlighting the leaders who are pushing their companies...

open.spotify.com

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@brunokoba_

Bruno Koba

7 months

Coming to realize that being smart and being high energy are not at all correlated. In fact, they might even be negatively correlated. When you find someone who’s smart AND high energy, do all you can to keep that person.

@jaltma

Jack Altman

7 months

Being high energy is one of the least discussed drivers of effectiveness at work.

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@brunokoba_

Bruno Koba

1 year

Historical platform shift. So many groundbreaking software (AI) and hardware (AR/VR) launches announced in the last 12 months. What a time to be in tech!

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@brunokoba_

Bruno Koba

11 months

A common piece of advice I started to question while at the MBA is: "if you're the smartest person in the room, you're in the wrong room". I still see value in the underlying principle. But the people who give you this advice have already achieved success. The truth is being

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@brunokoba_

Bruno Koba

3 months

Built my first AI-powered web app in one afternoon, from idea to deployment. No prior software engineering experience! Mapx — the easiest way to find startups that raised funding in an industry of your choice: I did it to test how difficult it is for a

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@brunokoba_

Bruno Koba

14 days

I adore my family. Dad codes to this day and is plugging LLMs into his projects. He was reading academic papers to look for solutions in semantic parsing and found a paper co-written by my younger brother. I’ve never felt happier being the dumbest in the room.

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@brunokoba_

Bruno Koba

8 months

I've come to realize that "follow your passion" is not necessarily bad advice, but it jumps a few steps. If you're looking for a path to follow, I think the first question you have to answer is: "how much do you care about winning?" If you don't really care about winning, you

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@brunokoba_

Bruno Koba

2 months

I’m actually surprised by the lack of discussion of the second-order effects on the Klarna news and how neutral journalists are being about it. I’m far from being an AI doomer (quite the opposite), but layoffs WILL be more and more common and millions of white-collar jobs will be

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@brunokoba_

Bruno Koba

2 years

Rio is just stunning, at a global standard. It could have easily been the world’s most desirable city to live in.

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@brunokoba_

Bruno Koba

1 year

"Count on me" is probably one of the best things you can say to anyone, anytime, ever.

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@brunokoba_

Bruno Koba

2 years

I'm seeing a worrying increase in founders just wanting to catch up and casually "talk about the current market and navigate fundraising strategies". Most of them have 24+ months of runway. We should all be talking about execution, not fundraising.

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@brunokoba_

Bruno Koba

1 year

It's been 5 months since ChatGPT launched, and my feed is still flooded daily with "the best prompts I should learn to use". Strongest content persistence I've ever seen honestly

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@brunokoba_

Bruno Koba

2 years

"Y Combinator" is such a fantastic brand name. It's unique, edgy, has a cool backstory and its acronym sounds great. We need more names like this in the tech world!

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@brunokoba_

Bruno Koba

10 months

The more I get older, the more I realize how fulfilling it must be to live a life of simply reading, thinking and writing. It's the ultimate privilege.

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@brunokoba_

Bruno Koba

2 months

One of the positives of obsessing over a song for a few weeks is that many years from now, when you hear that song again, it’ll instantly take you back to that period of your life. One of those tiny things that bring a smile

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@brunokoba_

Bruno Koba

1 month

There are many differences between US and LatAm startups, but one of the starkest is how much better the landing page design is in American ones. It boggles my mind—design should be universal now. Anyone can access great templates and the same sources of inspiration. What

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@brunokoba_

Bruno Koba

1 year

Went on a hike yesterday with a group of friends interested in tech in emerging markets. We had very thoughtful conversations. One of them mentioned that conversations during hikes or long car drives are effective because you're not constantly making eye contact. You usually

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@brunokoba_

Bruno Koba

3 months

@Nicobot01 Amazing thoughts, Nico. Definitely agree that specialized training data and a skeuomorphic UX for industries that need it (healthcare is the best example) can be relevant moats. And as far as reality-bending founders exist, you're among the best of them!

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@brunokoba_

Bruno Koba

2 months

Brazil’s biggest barrier to success is itself. Sad, sad day for us.

@levelsio

@levelsio

2 months

This is so insane: - Brazil has banned X - Brazil will fine anyone $8,000 per day if they see them use X via VPN Brazilians fight back against this! 🇧🇷💪 Lutem!

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@brunokoba_

Bruno Koba

6 months

Learning new stuff and transforming that stuff into ideas useful to you are two completely different processes. Business school is great for the first one, but terrible for the second. Making time for introspection has never been more important to me.

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@brunokoba_

Bruno Koba

2 years

Interacting with Alexa and Siri now feels like going back in time. Incredible how in a short span of 4 months, all AI tools being released in the market have rendered these multi-year projects completely outdated.

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@brunokoba_

Bruno Koba

2 years

What will happen when AI drives the marginal cost of creating anything digitally — software, movies, games — to zero? What will customers value, and where will the flow of money go to? Scarce physical resources and assets?

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@brunokoba_

Bruno Koba

1 year

Using ChatGPT as a student makes me think about the countless hours spent on content creation for students—textbooks, exercises, quizzes, tests, etc.—that can now be generated in an instant. Whatever we focus to work on in the next few years might become obsolete in the

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@brunokoba_

Bruno Koba

2 months

@0xkenjiii I suspect in 10yrs it’ll be much worse than this or MBA programs will have to be redesigned completely

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@brunokoba_

Bruno Koba

7 months

There are plenty of threads like this on Twitter. But this one was incredibly insightful. "Every year you put it off [having kids] is one less year you get to enjoy your grandkids" "Reading allows you to borrow someone else’s brain, and have a conversation with the most

@JohnLeFevre

John LeFevre

7 months

Things I’ve Learned What I wish I knew at 18… 1. College is mostly a scam I’m glad I went to college, because I wanted to work on Wall Street. But today, I wouldn’t waste $300,000 on it, and I wouldn’t want to work in banking. Instead, I’d load up on college credits during

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@brunokoba_

Bruno Koba

1 year

Quem decidiu que a palavra "rubrica" não teria acento na primeira sílaba causou um grande estrago linguístico

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@brunokoba_

Bruno Koba

6 months

Sunset loop run around Lake Lagunita. 10min jog distance from home. The privilege of living in this place is immense. Feeling so grateful for experiencing peak life in many dimensions.

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@brunokoba_

Bruno Koba

5 months

One of the wonderful byproducts of getting older is that people around you also do, and they get more emotionally intelligent. They've seen more, they tolerate more. There's less drama and more understanding. Makes it easier to take risks and pursue authenticity.

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@brunokoba_

Bruno Koba

2 years

AI automating customer service is nice. But imagine AI interpreting the customer's pain point, going through the product's code, fixing the bug, updating docs and telling the customer the issue is solved? This would be truly game-changing.

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@brunokoba_

Bruno Koba

4 months

A friend told me how he has finally developed a “permanency mindset” — realizing you are exactly where you want to be for the next few years. I just moved to my 5th different “home” in 2 years. I think that’s enough for my 20s. I want my next place to be THE one for years.

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@brunokoba_

Bruno Koba

3 months

Excellent advice

@Kartikayb77

Kartikay

3 months

'Do what you love' is bad advice. Instead do the things where you love the grind.

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@brunokoba_

Bruno Koba

2 years

There's beauty to learning something and unlocking lifelong appreciation for it by merely understanding more about it. Like enjoying Formula 1 after watching Drive to Survive, or appreciating wine after doing a tasting course. A couple hours' investment for lifelong return.

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@brunokoba_

Bruno Koba

4 months

Absolute must watch conversation between two latine titans of the industry. Candid, open and incredibly insightful.

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Escobari x Claure: a Bolívia, as bolhas, os bilhões

Martín Escobari, da General Atlantic, e Marcelo Claure, ex-Softbank, falam sobre os grandes investimentos que fizeram e os que estão por vir.

braziljournal.com

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@brunokoba_

Bruno Koba

1 year

The single best piece of advice I've ever gotten about writing: write shorter sentences. Put some pause in that long chain of thought. Give rhythm to what you say. Writing this way gives the reader some time to think — and gives you clarity on what comes next.

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@brunokoba_

Bruno Koba

11 months

"No offense" is one of the most net-negative things you could say in a sentence. In 99% of cases the other party will already feel offended immediately.

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@brunokoba_

Bruno Koba

1 year

Best read of the week. Huge if true — although maybe for the first time since the AI hype started, I'm more concerned than excited. Regulating and ensuring AI safety on open-source models running all across the world sounds nearly impossible.

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@brunokoba_

Bruno Koba

2 years

Guess the VC based on this meeting room view

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@brunokoba_

Bruno Koba

6 months

The best wins in life require leverage. You need to have an upper hand over the situation. Ideally that comes with true informational leverage — you know more than the other party about a subject. But I've been increasingly aware that perception leverage also can produce big

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@brunokoba_

Bruno Koba

2 years

2022 was such an eventful year. I wonder if it's a perception bias after finally entering "post-pandemic" times, a de facto changing socio-political and technological landscape in the world, or a combination of both.

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@brunokoba_

Bruno Koba

2 months

@chrmanning I’d say so. Especially in tech, startups have remembered that they only need two things: to build a product and to sell. The harsh reality is MBAs (in general) generate more value in larger cos but these have slowed down hiring big time

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@brunokoba_

Bruno Koba

1 year

Going to b-school after years working in demanding industries (with a pandemic in the middle!) makes you more appreciative of how easy it is to make friends in this setting. Loneliness is a proven malaise of our generation, and b-school facilitates connections like crazy

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@brunokoba_

Bruno Koba

1 month

Tried out the Cursor course in @TakeoffAI today. Insane value — hands down the best content I've seen for anyone who wants to get started in coding in this age of AI. Great job @mckaywrigley

@mckaywrigley

Mckay Wrigley

1 month

You’re <10 hours of focused learning away from being able to build your own apps & websites. This can be done in a weekend. And with AI tools you’re *completely* out of excuses for putting it off. Invest a single weekend into this and it will pay off for the rest of your life.

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@brunokoba_

Bruno Koba

2 years

@thebrightappceo @parejogonzalo @abreunotes others might disagree but: 15m - mindful of the other party's time (good) but most likely could've been an email 30m - sweet spot IMO 60m - excessive, time better spent executing, borderline rude given it's supposedly just a catch-up

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@brunokoba_

Bruno Koba

2 years

Officially increasing exposure to US tech stocks after sitting on Brazilian bonds the past 12 months. I could be way off here, but market sentiment appears to have changed for beaten-down high-quality stocks. Everyone's cut the fat and the efficiency mindset is here to stay.

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@brunokoba_

Bruno Koba

1 year

Been thinking a lot about this Tove Jansson quote: "It is simply this: do not tire, never lose interest, never grow indifferent—lose your invaluable curiosity and you let yourself die. It's as simple as that." Finding what captivates us is life's greatest quest.

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@brunokoba_

Bruno Koba

1 year

Historic day in tech. To think that OpenAI runs with less than 1,000 people is awe-inspiring. The impact of their products is already in Big Tech league, with a much faster shipping speed. Their talent density will only increase from here.

@bentossell

Ben Tossell

1 year

All the updates from Open AI Dev Day Open AI’s dev day was terrrrriffic. Sam Altman launched a new language model, with tons of added powers. Then announced a bunch of other models to API. Took some sweet time to chat with Satya (and poke him about OpenAI and Microsoft’s

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@brunokoba_

Bruno Koba

1 year

Great summary. Many reasons to be excited for the future of the region. Vamos latam!!

@hbarra

Hugo Barra

1 year

Here are my Top 12 stats from the just-released 2023 LatAm Digital Transformation Report (download link below) by @JulioV and our @AtlanticoPart venture team 🇧🇷🇲🇽🇨🇴🇦🇷 (Thread)

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@brunokoba_

Bruno Koba

2 months

Why is it that women seem to prefer breakfast so much more than men. Is it the time of the day, the food or the vibes

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@brunokoba_

Bruno Koba

1 year

These days on Instagram there's like one ad for every two stories. It's crazy. And we're so addicted to the dopamine rush that we don't even notice it anymore.

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@brunokoba_

Bruno Koba

5 months

Best read of the last few days. More founders should write pieces like this. Very insightful for aspiring entrepreneurs, investors and anyone in between.

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Why a Private Secondary Marketplace Will Never Work

I’ve been working on the startup liquidity problem for almost a decade and spent $150M trying to solve it. After a lost decade (and an unbelievable amount of money) I have concluded that building a...

www.linkedin.com

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@brunokoba_

Bruno Koba

3 months

I used to think this way, until I realized how important smart generalists can be in fast-paced environments. The very best CoS become an extension of the founders' mind, which can be a significant high-leverage move. Kinda what @gokulr says here:

@deedydas

Deedy

3 months

Chief of Staff is just an EA with an MBA.

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@brunokoba_

Bruno Koba

2 months

Speaking as someone who could be considered a double minority in the US (Asian + Latino): despite all its flaws, the US is the best country in the world to be a minority, and it’s not even close.

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@brunokoba_

Bruno Koba

1 month

Perplexity’s latest growth hack is incredible. They are rallying students across the U.S. to sign up, offering a year of free Perplexity Pro if their school reaches more than 500 signups. After the past few days, based on my group chats, I’d be really surprised if anyone at

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@brunokoba_

Bruno Koba

2 years

Every year we see headlines about how chocolate Easter eggs' prices in Brazil have been outpacing inflation dramatically. But why is that? Curious to see how their margins are behaving, given that they're way past customers' willingness to pay already.

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