James Clear once said:
“You do not rise to the level of your goals. You fall to the level of your systems.”
His 5-step guide to building a new habit that lasts:
In 2017, I joined Reddit when there were <140 employees.
Last month, Reddit IPOed for $6.5B with over 2000 employees.
My top 3 lessons from leading growth at Reddit:
Everyone thinks the future of e-commerce is:
Cross-selling. Social commerce. Affiliate links.
That may be true, but they forgot the $17 billion industry that can make all three almost useless:
99.9% of founders have no idea what VCs really look for.
I was one of them.
Then I founded a startup that raised $16M (led by a16z).
Here are 6 tips for founders looking to raise for the first time:
TikTok has 1 billion monthly active users.
It’s way bigger than Snapchat, Telegram, and YouTube…
Yet 99% of us don’t actually understand TikTok’s
#1
new feature.
What it is (and why it’s genius):
Ben Horowitz once said:
"You can have a great product, but a compelling story puts the company in motion."
We pitched a16z with no product.
But with a clear vision, we raised $16M.
Here's the deck I used to communicate this:
I'm 31.
I was one of the first 140 employees at Reddit.
Then I quit my job and spent the last 3 years building a startup backed by a16z.
Here are the 6 most important lessons I've learned as a founder:
Lesson
#1
: Experiment Relentlessly
When I joined the growth team, we used an Excel document to organize our un-tested ideas.
And everyone at Reddit could add to this document.
So at any given point, we had 200-400 different ideas to work on.
Our process was simple:
- Prioritize ideas based on growth funnel
- Take ideas from the top, build an MVP
- Test, gather data, iterate
We made some mistakes.
Like sending NSFW push notifications… (:sweat_smile)
But this experimentation culture led to huge wins.
Lesson
#3
: Lose your ego
No one can predict what ideas will work.
It’s easy to get passionate about specific ideas thinking they’re you’re golden ticket to 10X growth.
However, it was just the compound effect of many experiments that moved the needle.
1. SEO - Huge top of funnel to convert Google searches into users
2. Onboarding - Had 10 seconds to show value proposition to users before they bounced
3. Mobile App - Getting users to the app led to better retention & engagement
To recap, here’s what I learned from leading growth at Reddit:
1. Experiment relentlessly
2. Be agile
3. Lose your ego
It's not always easy.
And you'll make mistakes.
But these principles compounded over time drove Reddit's growth to hundreds of millions of users.
The key is to increase the difficulty slowly and steadily.
If you're reading for 1 minute per day, increase it to 2 minutes after a week.
Small gains compound over time.
Step 1: Start Small
The biggest mistake people make when building a new habit is starting too big.
They set ambitious goals and try to change everything at once.
But this is a recipe for failure.
Instead, start with a habit that's so small you can't say no.
Lesson
#2
: Be Agile
With only 3 people on the growth team and limited resources, we had to move fast.
Our timelines were shorter than any other department at Reddit.
So we often had to get creative to get around red tape.
Naval Ravikant’s work will change your life forever.
He's an entrepreneur and investor in 200+ startups including Twitter, Uber, and Notion.
His secret? Creating luck.
If you want to get lucky (and win), read this:
Want to start reading more?
Begin 1 minute per day.
The idea is to make it easy to get started.
Once you've established the habit, you can gradually increase the difficulty.
In 2017, I joined Reddit when there were <140 employees.
In the 3 years I was there, we:
4xed users. Grew by 400+ employees. 6xed Reddit's valuation.
Most of our success came down to this 1 thing...
The rabbit hole effect:
If we felt that things were moving too slowly, we'd sometimes have to ignore company policy to get things done.
An agile mindset was critical:
1. How to get to MVP faster
2. What can we do to speed up the timeline
3. Embrace mistakes and learn from them
Getting too attached to "your idea" leads to wasting time & resources trying to perfect it.
Instead, try many things and be objective about results.
Through this process, we found 3 big levers for Reddit’s growth:
Step 2: Increase Gradually
Once you've started small, the next step is to increase the difficulty (gradually).
This is where the power of compounding comes in.
A 1% improvement each day may not seem like much, but over time it adds up.
Remember, small gains compound over time.
Consistency is more important than perfection.
Focus on showing up each day, and the results will take care of themselves.
1. Storytelling
As a founder, you're always selling your vision.
Whether it's to your customers, employees, or investors.
And when pitching to a16z, we needed to sell them on our story
We spent weeks perfecting our narrative, obsessing over why our story positioned us to win.
For onboarding, we obsessed over getting users to the "aha moment" as quickly as possible.
Users needed to experience this moment within the first 10 seconds or else they would bounce.
So we ran countless A/B tests to optimize this first impression.
Sahil Bloom once said:
"Your habits put you in a position where luck is more likely to strike."
From leading growth at Reddit to raising $16M for my startup.
My habits have helped me tremendously.
Here are the 8 you need in your life:
This is Tobias Lükte.
He's the founder & CEO of Shopify.
What most people don't realize is that Shopify was born from selling only 1 thing.
Here's how Tobias went from selling snowboards online to building a $100+ billion company:
Thanks for reading!
If you enjoyed this, feel free to RT and follow
@arjunb023
for more entrepreneurship advice like this!
While you’re at it, check out my current company
@Rye
.
We’re changing the future of eCommerce– learn all about it at .
For SEO, even a 1% conversion of new visitors from Google could mean millions of new DAUs.
So we invested heavily in SEO to build the top of the funnel.
Step 3: Break Habits Down
Next, break your habit into manageable chunks.
This makes it easier to stick to your habit and avoid feeling overwhelmed.
For example, if your goal is to read for 30 minutes per day, break it into two 15-minute sessions.
1. Do Your Homework
My founding team, and I, spent days and weeks making edits to our pitch deck.
We obsessed over perfecting our story– writing and rewriting it to showcase why our backgrounds mattered.
The future of e-commerce is native checkout.
This allows shoppers to purchase products without ever leaving the platform.
The goal? To create a convenient, streamlined shopping experience that reduces friction and drives sales.
5. Lose Your Ego
You’re going to get way more "no's" than you've ever heard in your life.
Dozens and dozens of rejections. It's going to happen.
But you absolutely can't let it impact you personally or mentally.
Ego will kill your fundraise.
Every time you hear a no, there’s a reason why.
You need to be able to hear a no, get the feedback, iterate, improve, and move on quickly.
It hurt my ego a ton at first, even with a great network and team.
But realize it's part of the process.
3. Be Incredibly Passionate About Your Vision
You need VCs to get wowed by your story.
They're investing in YOU because they think you're a winner.
VCs will invest if you show true passion and have your story down to the finest details, proving you're the expert.
To recap, here are the 8 soft skills that every founder needs to master:
- Storytelling
- Time-management
- Resilience
- Active Listening
- Body language
- Critical Thinking
- Networking
- Collaboration
There’s always more to add, but this is a good start.
5. Body Language
How you carry yourself shapes how others perceive you.
Standing tall, making strong eye contact, and showing confidence are important when pitching to VCs like a16z.
For the app, we knew getting users to download and use it regularly was key.
Reddit needed to be part of their core daily social media routine.
Once we saw this among users, the Reddit app became the main driver for retention.
2. Leverage Your Network
Be diligent about asking your network for connections.
Be a hustler when you're figuring out which VCs to talk to.
Here’s what Ben Horowitz had to say about the best way to get funding from VCs:
Cut the fluff in your deck. VCs barely skim it.
Make it punchy and crystal clear.
But most importantly, practice.
I practiced 200-300 times before pitching to a16z.
So by the time I got into that meeting, my pitch was second nature to me.
6. Have A Clear Pitch
Keep your punchiest thing right at the start of your deck and pitch.
If it's your incredible founding team, lead with that (and that’s what we led with).
If it's explosive growth, lead with the metrics.
Hook them immediately with your best stuff.
2. Time Management
There's always more to do than time to do it.
You have to be ruthless with prioritization.
I time-box my days into two main categories:
- Deep work
- Meetings
Structuring your schedule is key to staying sane and effective.
Everybody knows TikTok by now (or at least they should).
And it’s insanely popular for a few simple reasons:
• Short-form videos that are highly engaging
• A recommendation algorithm that basically reads your mind
• Helps everyday people go viral and build a following
4. Be Strategic
When you're in the process of pitching to VCs, be strategic about when and how you talk to them.
Be organized throughout the whole process.
Only after extensive research on our potential investors did we reach out to book meetings.
It doesn't matter if you’re appealing to a small market.
Make them believe that you are the
#1
expert and you know everything there is to know about your niche.
Pair this with a clear vision to create something new and VCs will throw money at you.
#1
First slide
Your opening slide is prime real estate. Make it count!
Include: → Your logo → A one-liner explaining what you do
And your most impressive metric!
When pitching live, this slide stays up the longest. Nail the branding and messaging.
4. Active Listening
As a founder, you need to be a sponge.
Listen to your team, family, investors, and most importantly your users.
The biggest improvements we made to Rye were based on customer feedback.
Listen to understand, not just to respond.
Include these 8 elements in your next pitch deck:
1. Opening slide
2. Problem
3. Solution
4. Market Opportunity
5. Traction
6. Business Model
7. Team
8. The Ask
And keep it concise! Decks should be 10-20 slides max.
We were organized and strategic with each meeting.
We had time set aside before and after each meeting to prep and debrief.
Most importantly, we knew everything about the people we were talking to.
Tip for VCs: don't put "would love to trade notes" in your cold email to founders.
Founders spend every waking minute thinking about their industry and know you probably talk to their competitors -- instead, try to wow them with an insight they might not already know
Tying this into what I just said about “doing your homework,” know exactly who you want to talk to.
Then leverage your network in the best way possible to make it happen.
6. Critical Thinking
Building a startup is full of uncertainty.
You cannot be stuck to your opinions.
Think of ways to do something new, different, and untested.
And that’s all for today:)
Thanks for reading!
If you found this interesting, feel free to RT and follow
@arjunb023
for more entrepreneurship advice like this!
99.9% of founders have no idea what VCs really look for.
I was one of them.
Then I founded a startup that raised $16M (led by a16z).
Here are 6 tips for founders looking to raise for the first time:
This poor user experience is everywhere:
• Clicking a link in an influencer's bio, only to land on a generic website
• Following an affiliate link, but the product isn't in your cart
• Creating new accounts and re-entering payment info
It’s a conversion killer.
Rye is building a world where you can:
• Purchase Mr. Beast's "Feastables" chocolate directly from his YouTube
video.
• Buy a Tesla directly from an Elon Musk tweet.
• Find the perfect furniture for your room using IKEA's AR app and order it with 1 click.
TikTok Shop allows creators to leverage their audience & effortlessly sell to them.
TikTok Shop does this in 4 simple ways:
1. Live Shopping
2. Shoppable videos
3. Shop Page
4. Shop Tab
James Clear once said:
“You do not rise to the level of your goals. You fall to the level of your systems.”
His 5-step guide to building a new habit that lasts:
You can build a product if you understand their problem.
But you need to know everything about them if you want to build something special.
It's simple (but not easy).
8. Collaborating
Although this sounds like generic advice, it’s true.
I have four other cofounders.
And if we weren’t able to work well together,
@Rye
would have fallen apart years ago.
If you're a developer or a merchant interested in using Rye, check out or DM me.
And as always, thanks for reading :)
Follow
@arjunb023
for more eCommerce insights like this.
Everyone thinks the future of e-commerce is:
Cross-selling. Social commerce. Affiliate links.
That may be true, but they forgot the $17 billion industry that can make all three almost useless:
It wasn't just content consumption but true engagement.
By optimizing every product decision around exposing new users to communities they were interested in,
We were able to see exponential growth in user retention.
Want more information?
Head over to and our team is happy to speak with you!
Thanks for reading!
Follow
@arjunb023
for more eCommerce insights like this.
TikTok has 1 billion monthly active users.
It’s way bigger than Snapchat, Telegram, and YouTube…
Yet 99% of us don’t actually understand TikTok’s
#1
new feature.
What it is (and why it’s genius):
Rye helps developers:
• Find any product across the internet and sell it on their platform
• Enable native checkout experiences
• Create a more convenient and enjoyable experience for users
All with a few lines of code. (And yes, we’ve really made it this simple)