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Arjun Bhargava Profile
Arjun Bhargava

@arjunb023

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Co-Founder & CEO @Rye | ex @reddit & @GoldmanSachs

NYC
Joined March 2012
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@arjunb023
Arjun Bhargava
6 months
James Clear once said: “You do not rise to the level of your goals. You fall to the level of your systems.” His 5-step guide to building a new habit that lasts:
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@arjunb023
Arjun Bhargava
6 months
In 2017, I joined Reddit when there were <140 employees. Last month, Reddit IPOed for $6.5B with over 2000 employees. My top 3 lessons from leading growth at Reddit:
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@arjunb023
Arjun Bhargava
6 months
Everyone thinks the future of e-commerce is: Cross-selling. Social commerce. Affiliate links. That may be true, but they forgot the $17 billion industry that can make all three almost useless:
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@arjunb023
Arjun Bhargava
6 months
99.9% of founders have no idea what VCs really look for. I was one of them. Then I founded a startup that raised $16M (led by a16z). Here are 6 tips for founders looking to raise for the first time:
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@arjunb023
Arjun Bhargava
6 months
TikTok has 1 billion monthly active users. It’s way bigger than Snapchat, Telegram, and YouTube… Yet 99% of us don’t actually understand TikTok’s #1 new feature. What it is (and why it’s genius):
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@arjunb023
Arjun Bhargava
5 months
Ben Horowitz once said: "You can have a great product, but a compelling story puts the company in motion." We pitched a16z with no product. But with a clear vision, we raised $16M. Here's the deck I used to communicate this:
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@arjunb023
Arjun Bhargava
2 years
We wrote about Contextual Commerce, the future of online shopping, and how Rye's solving for that future: A 🧵👇
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@arjunb023
Arjun Bhargava
6 months
Hard skills helped me lead growth at Reddit & 4x users. Soft skills helped me raise $16M from a16z. 8 soft skills that every founder needs to master:
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@arjunb023
Arjun Bhargava
5 months
I'm 31. I was one of the first 140 employees at Reddit. Then I quit my job and spent the last 3 years building a startup backed by a16z. Here are the 6 most important lessons I've learned as a founder:
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@arjunb023
Arjun Bhargava
6 months
Lesson #1 : Experiment Relentlessly When I joined the growth team, we used an Excel document to organize our un-tested ideas. And everyone at Reddit could add to this document. So at any given point, we had 200-400 different ideas to work on.
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@arjunb023
Arjun Bhargava
6 months
Our process was simple: - Prioritize ideas based on growth funnel - Take ideas from the top, build an MVP - Test, gather data, iterate We made some mistakes. Like sending NSFW push notifications… (:sweat_smile) But this experimentation culture led to huge wins.
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@arjunb023
Arjun Bhargava
6 months
Lesson #3 : Lose your ego No one can predict what ideas will work. It’s easy to get passionate about specific ideas thinking they’re you’re golden ticket to 10X growth. However, it was just the compound effect of many experiments that moved the needle.
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@arjunb023
Arjun Bhargava
6 months
1. SEO - Huge top of funnel to convert Google searches into users 2. Onboarding - Had 10 seconds to show value proposition to users before they bounced 3. Mobile App - Getting users to the app led to better retention & engagement
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@arjunb023
Arjun Bhargava
6 months
To recap, here’s what I learned from leading growth at Reddit: 1. Experiment relentlessly 2. Be agile 3. Lose your ego It's not always easy. And you'll make mistakes. But these principles compounded over time drove Reddit's growth to hundreds of millions of users.
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@arjunb023
Arjun Bhargava
6 months
The key is to increase the difficulty slowly and steadily. If you're reading for 1 minute per day, increase it to 2 minutes after a week. Small gains compound over time.
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@arjunb023
Arjun Bhargava
6 months
Step 1: Start Small The biggest mistake people make when building a new habit is starting too big. They set ambitious goals and try to change everything at once. But this is a recipe for failure. Instead, start with a habit that's so small you can't say no.
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@arjunb023
Arjun Bhargava
6 months
Lesson #2 : Be Agile With only 3 people on the growth team and limited resources, we had to move fast. Our timelines were shorter than any other department at Reddit. So we often had to get creative to get around red tape.
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@arjunb023
Arjun Bhargava
5 months
Naval Ravikant’s work will change your life forever. He's an entrepreneur and investor in 200+ startups including Twitter, Uber, and Notion. His secret? Creating luck. If you want to get lucky (and win), read this:
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@arjunb023
Arjun Bhargava
6 months
Want to start reading more? Begin 1 minute per day. The idea is to make it easy to get started. Once you've established the habit, you can gradually increase the difficulty.
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@arjunb023
Arjun Bhargava
5 months
In 2017, I joined Reddit when there were <140 employees. In the 3 years I was there, we: 4xed users. Grew by 400+ employees. 6xed Reddit's valuation. Most of our success came down to this 1 thing... The rabbit hole effect:
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@arjunb023
Arjun Bhargava
6 months
If we felt that things were moving too slowly, we'd sometimes have to ignore company policy to get things done. An agile mindset was critical: 1. How to get to MVP faster 2. What can we do to speed up the timeline 3. Embrace mistakes and learn from them
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@arjunb023
Arjun Bhargava
6 months
Step 4: Never Miss Twice No matter how committed you are to your habit, there will be times when you miss a day.
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@arjunb023
Arjun Bhargava
6 months
Getting too attached to "your idea" leads to wasting time & resources trying to perfect it. Instead, try many things and be objective about results. Through this process, we found 3 big levers for Reddit’s growth:
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@arjunb023
Arjun Bhargava
6 months
Step 2: Increase Gradually Once you've started small, the next step is to increase the difficulty (gradually). This is where the power of compounding comes in. A 1% improvement each day may not seem like much, but over time it adds up.
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@arjunb023
Arjun Bhargava
6 months
Remember, small gains compound over time. Consistency is more important than perfection. Focus on showing up each day, and the results will take care of themselves.
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@arjunb023
Arjun Bhargava
6 months
Just don't let one missed day turn into a week or a month. Don’t let one slip-up derail your entire habit.
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@arjunb023
Arjun Bhargava
6 months
1. Storytelling As a founder, you're always selling your vision. Whether it's to your customers, employees, or investors. And when pitching to a16z, we needed to sell them on our story We spent weeks perfecting our narrative, obsessing over why our story positioned us to win.
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@arjunb023
Arjun Bhargava
6 months
For onboarding, we obsessed over getting users to the "aha moment" as quickly as possible. Users needed to experience this moment within the first 10 seconds or else they would bounce. So we ran countless A/B tests to optimize this first impression.
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@arjunb023
Arjun Bhargava
5 months
Sahil Bloom once said: "Your habits put you in a position where luck is more likely to strike." From leading growth at Reddit to raising $16M for my startup. My habits have helped me tremendously. Here are the 8 you need in your life:
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@arjunb023
Arjun Bhargava
6 months
Step 5: Be Patient Building a new habit takes time. It's easy to get discouraged when you don't immediately see results.
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@arjunb023
Arjun Bhargava
6 months
This is Tobias Lükte. He's the founder & CEO of Shopify. What most people don't realize is that Shopify was born from selling only 1 thing. Here's how Tobias went from selling snowboards online to building a $100+ billion company:
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@arjunb023
Arjun Bhargava
6 months
Thanks for reading! If you enjoyed this, feel free to RT and follow @arjunb023 for more entrepreneurship advice like this! While you’re at it, check out my current company @Rye . We’re changing the future of eCommerce– learn all about it at .
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@arjunb023
Arjun Bhargava
6 months
For SEO, even a 1% conversion of new visitors from Google could mean millions of new DAUs. So we invested heavily in SEO to build the top of the funnel.
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@arjunb023
Arjun Bhargava
6 months
Step 3: Break Habits Down Next, break your habit into manageable chunks. This makes it easier to stick to your habit and avoid feeling overwhelmed. For example, if your goal is to read for 30 minutes per day, break it into two 15-minute sessions.
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@arjunb023
Arjun Bhargava
6 months
1. Do Your Homework My founding team, and I, spent days and weeks making edits to our pitch deck. We obsessed over perfecting our story– writing and rewriting it to showcase why our backgrounds mattered.
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@arjunb023
Arjun Bhargava
6 months
The future of e-commerce is native checkout. This allows shoppers to purchase products without ever leaving the platform. The goal? To create a convenient, streamlined shopping experience that reduces friction and drives sales.
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@arjunb023
Arjun Bhargava
6 months
5. Lose Your Ego You’re going to get way more "no's" than you've ever heard in your life. Dozens and dozens of rejections. It's going to happen. But you absolutely can't let it impact you personally or mentally. Ego will kill your fundraise.
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@arjunb023
Arjun Bhargava
6 months
Every time you hear a no, there’s a reason why. You need to be able to hear a no, get the feedback, iterate, improve, and move on quickly. It hurt my ego a ton at first, even with a great network and team. But realize it's part of the process.
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@arjunb023
Arjun Bhargava
6 months
3. Be Incredibly Passionate About Your Vision You need VCs to get wowed by your story. They're investing in YOU because they think you're a winner. VCs will invest if you show true passion and have your story down to the finest details, proving you're the expert.
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@arjunb023
Arjun Bhargava
6 months
To recap, here are the 8 soft skills that every founder needs to master: - Storytelling - Time-management - Resilience - Active Listening - Body language - Critical Thinking - Networking - Collaboration There’s always more to add, but this is a good start.
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@arjunb023
Arjun Bhargava
6 months
5. Body Language How you carry yourself shapes how others perceive you. Standing tall, making strong eye contact, and showing confidence are important when pitching to VCs like a16z.
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@arjunb023
Arjun Bhargava
6 months
For the app, we knew getting users to download and use it regularly was key. Reddit needed to be part of their core daily social media routine. Once we saw this among users, the Reddit app became the main driver for retention.
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@arjunb023
Arjun Bhargava
6 months
2. Leverage Your Network Be diligent about asking your network for connections. Be a hustler when you're figuring out which VCs to talk to. Here’s what Ben Horowitz had to say about the best way to get funding from VCs:
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@arjunb023
Arjun Bhargava
6 months
Cut the fluff in your deck. VCs barely skim it. Make it punchy and crystal clear. But most importantly, practice. I practiced 200-300 times before pitching to a16z. So by the time I got into that meeting, my pitch was second nature to me.
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@arjunb023
Arjun Bhargava
6 months
We didn't just wing it. Every single aspect of the fundraising process needed to be thought through. Our prep work was crucial for success.
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@arjunb023
Arjun Bhargava
6 months
6. Have A Clear Pitch Keep your punchiest thing right at the start of your deck and pitch. If it's your incredible founding team, lead with that (and that’s what we led with). If it's explosive growth, lead with the metrics. Hook them immediately with your best stuff.
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@arjunb023
Arjun Bhargava
7 months
Well @rye let's anyone sell or advertise handbags 🤔
@erenbali
Eren Bali
7 months
There are only a few ways to make a fortune
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@arjunb023
Arjun Bhargava
6 months
2. Time Management There's always more to do than time to do it. You have to be ruthless with prioritization. I time-box my days into two main categories: - Deep work - Meetings Structuring your schedule is key to staying sane and effective.
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@arjunb023
Arjun Bhargava
2 years
Incredibly excited to announce that we raised $14M @rye from a16z crypto!
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@arjunb023
Arjun Bhargava
6 months
Everybody knows TikTok by now (or at least they should). And it’s insanely popular for a few simple reasons: • Short-form videos that are highly engaging • A recommendation algorithm that basically reads your mind • Helps everyday people go viral and build a following
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@arjunb023
Arjun Bhargava
6 months
4. Be Strategic When you're in the process of pitching to VCs, be strategic about when and how you talk to them. Be organized throughout the whole process. Only after extensive research on our potential investors did we reach out to book meetings.
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@arjunb023
Arjun Bhargava
6 months
It doesn't matter if you’re appealing to a small market. Make them believe that you are the #1 expert and you know everything there is to know about your niche. Pair this with a clear vision to create something new and VCs will throw money at you.
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@arjunb023
Arjun Bhargava
5 months
#1 First slide Your opening slide is prime real estate. Make it count! Include: → Your logo → A one-liner explaining what you do And your most impressive metric! When pitching live, this slide stays up the longest. Nail the branding and messaging.
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@arjunb023
Arjun Bhargava
6 months
4. Active Listening As a founder, you need to be a sponge. Listen to your team, family, investors, and most importantly your users. The biggest improvements we made to Rye were based on customer feedback. Listen to understand, not just to respond.
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@arjunb023
Arjun Bhargava
5 months
Include these 8 elements in your next pitch deck: 1. Opening slide 2. Problem 3. Solution 4. Market Opportunity 5. Traction 6. Business Model 7. Team 8. The Ask And keep it concise! Decks should be 10-20 slides max.
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@arjunb023
Arjun Bhargava
6 months
We were organized and strategic with each meeting. We had time set aside before and after each meeting to prep and debrief. Most importantly, we knew everything about the people we were talking to.
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@arjunb023
Arjun Bhargava
1 year
Tip for VCs: don't put "would love to trade notes" in your cold email to founders. Founders spend every waking minute thinking about their industry and know you probably talk to their competitors -- instead, try to wow them with an insight they might not already know
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@arjunb023
Arjun Bhargava
6 months
Tying this into what I just said about “doing your homework,” know exactly who you want to talk to. Then leverage your network in the best way possible to make it happen.
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@arjunb023
Arjun Bhargava
6 months
6. Critical Thinking Building a startup is full of uncertainty. You cannot be stuck to your opinions. Think of ways to do something new, different, and untested.
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@arjunb023
Arjun Bhargava
1 year
We discovered iron man-level technology and aliens all in the same day
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@arjunb023
Arjun Bhargava
6 months
And that’s all for today:) Thanks for reading! If you found this interesting, feel free to RT and follow @arjunb023 for more entrepreneurship advice like this!
@arjunb023
Arjun Bhargava
6 months
99.9% of founders have no idea what VCs really look for. I was one of them. Then I founded a startup that raised $16M (led by a16z). Here are 6 tips for founders looking to raise for the first time:
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@arjunb023
Arjun Bhargava
6 months
This poor user experience is everywhere: • Clicking a link in an influencer's bio, only to land on a generic website • Following an affiliate link, but the product isn't in your cart • Creating new accounts and re-entering payment info It’s a conversion killer.
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@arjunb023
Arjun Bhargava
6 months
Rye is building a world where you can: • Purchase Mr. Beast's "Feastables" chocolate directly from his YouTube video. • Buy a Tesla directly from an Elon Musk tweet. • Find the perfect furniture for your room using IKEA's AR app and order it with 1 click.
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@arjunb023
Arjun Bhargava
2 years
🧵4/4 Learn More & Get Started 📚 Visit: Developer docs: Questions? Send us an email at: support @rye .com
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@arjunb023
Arjun Bhargava
2 years
Read about our @rye 's founding story here.
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@arjunb023
Arjun Bhargava
6 months
TikTok Shop allows creators to leverage their audience & effortlessly sell to them. TikTok Shop does this in 4 simple ways: 1. Live Shopping 2. Shoppable videos 3. Shop Page 4. Shop Tab
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@arjunb023
Arjun Bhargava
6 months
3. Resilience Building a startup will test you to your limits. Before getting a “yes” from a16z, we got dozens of “no’s” from other VCs.
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@arjunb023
Arjun Bhargava
6 months
And that’s all for today! If you found this interesting, feel free to RT and follow @arjunb023 .
@arjunb023
Arjun Bhargava
6 months
James Clear once said: “You do not rise to the level of your goals. You fall to the level of your systems.” His 5-step guide to building a new habit that lasts:
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@arjunb023
Arjun Bhargava
9 months
@jamiequint @VardaSpace Renaming our co to pipe-weed
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@arjunb023
Arjun Bhargava
1 year
@pauljauregui For any brands that want to quickly test this out checkout what @mjmayank1 and @brianthefoodguy are doing at wally
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@arjunb023
Arjun Bhargava
5 months
You can build a product if you understand their problem. But you need to know everything about them if you want to build something special. It's simple (but not easy).
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@arjunb023
Arjun Bhargava
6 months
8. Collaborating Although this sounds like generic advice, it’s true. I have four other cofounders. And if we weren’t able to work well together, @Rye would have fallen apart years ago.
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@arjunb023
Arjun Bhargava
6 months
If you're a developer or a merchant interested in using Rye, check out or DM me. And as always, thanks for reading :) Follow @arjunb023 for more eCommerce insights like this.
@arjunb023
Arjun Bhargava
6 months
Everyone thinks the future of e-commerce is: Cross-selling. Social commerce. Affiliate links. That may be true, but they forgot the $17 billion industry that can make all three almost useless:
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@arjunb023
Arjun Bhargava
5 months
It wasn't just content consumption but true engagement. By optimizing every product decision around exposing new users to communities they were interested in, We were able to see exponential growth in user retention.
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@arjunb023
Arjun Bhargava
2 years
That amazing moment when your company makes it to the NYT crossword
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@arjunb023
Arjun Bhargava
3 years
Come work with us on building the future of e-commerce! @justinkan @jamiequint @tikhon @robinchan @NickCrawwwford @proloknair
@justinkan
Justin Kan
3 years
Hiring a biz dev lead and professional shitposter (two separate roles) for our secret crypto project. Come be one of the first team members. @arjunb023 @tikhon @jamiequint @robinchan
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@arjunb023
Arjun Bhargava
6 months
Want more information? Head over to and our team is happy to speak with you! Thanks for reading! Follow @arjunb023 for more eCommerce insights like this.
@arjunb023
Arjun Bhargava
6 months
TikTok has 1 billion monthly active users. It’s way bigger than Snapchat, Telegram, and YouTube… Yet 99% of us don’t actually understand TikTok’s #1 new feature. What it is (and why it’s genius):
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@arjunb023
Arjun Bhargava
6 months
And this is exactly what Rye does. We help merchants & developers build native shopping experiences.
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@arjunb023
Arjun Bhargava
6 months
Rye helps developers: • Find any product across the internet and sell it on their platform • Enable native checkout experiences • Create a more convenient and enjoyable experience for users All with a few lines of code. (And yes, we’ve really made it this simple)
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