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Aaron Frank Profile
Aaron Frank

@arfrank

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Fintech @lightspeedvp | Co-founder @quinnruthfrank | @NotAFintechCo | @final | @applecard

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Joined March 2008
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@arfrank
Aaron Frank
4 years
Fintech startups can be categorized primarily into two realms, - Soft fintech (services, don’t actually touch money as a business) - Hard fintech (touches money as a means of doing business)
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@arfrank
Aaron Frank
4 years
I’ve spent a lot of time thinking how to best advise and invest into fintech companies, and over time have come up with a few mental frameworks to assist myself. Here’s one of them:
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@arfrank
Aaron Frank
4 years
Today I’m releasing the first pieces of a larger project to open source the other side of Fintech companies
@arfrank
Aaron Frank
4 years
Releasing the beginning of a new thing tomorrow, anyone want an early look
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@arfrank
Aaron Frank
2 years
We raised from a boutique VC fund, you wouldn’t know them, they go to a school in a different state.
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@arfrank
Aaron Frank
4 years
Releasing the beginning of a new thing tomorrow, anyone want an early look
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@arfrank
Aaron Frank
3 years
Months ago Citi offered to let me set a nickname on my account, and now I get emails like this. They even issued me a CC with the nickname on it
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@arfrank
Aaron Frank
2 years
It's me, hi, I'm the problem, it's me
@maiab
Maia Bittner
2 years
aww, that’s too bad
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@arfrank
Aaron Frank
2 years
Just published the latest @NotAFintechCo guide - 0 to 1 go to market guide for fintech companies Thanks to @seema_amble ++, @ay_o , @drewrants & @NWischoff for the assist!
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@arfrank
Aaron Frank
10 months
Excited to build the future of fintech at @lightspeedvp
@jmover
Justin M. Overdorff
10 months
It's @money2020 week so it feels apropos to announce that we convinced @arfrank to join the fintech pirate ship we've been building @lightspeedvp . I've known Aaron for a long time & couldn't be more excited to have him joining us as a Venture Partner. When building our team at
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@arfrank
Aaron Frank
5 years
Thinking of writing up some stories from our time @final , at least ones that can be told publicly. Anyone wanna hear about the struggle?
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@arfrank
Aaron Frank
2 years
The first question I ask founders when they ask for bank intros is "Have you talked with Joseph A Banks?" Few understand this is the ultimate fintech partner
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@arfrank
Aaron Frank
4 years
Here's why I'm short @Plaid . Quovo will eat their lunch, Yodlee is the incumbent in market and honestly what if Google does it? Anyone got any other bear case cliches for me to quote?
@Mark_Goldberg_
Mark Goldberg
4 years
Exciting news to share today -- @Plaid is staying independent: Why?🤔 As fintech explodes, the infrastructure underpinning it has become increasingly important. @zachperret and team are just getting started. The opportunity here is $50B+, not $5B. 🚀
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@arfrank
Aaron Frank
2 years
You haven't really made it until your chief of staff needs their own chief of staff.
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@arfrank
Aaron Frank
4 years
Everyone passed on the Series A of @Plaid , the Series B of @Chime , what is the Series C miss in #fintech ?
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@arfrank
Aaron Frank
2 years
@jmover This tweet will take 3-5 days to settle
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@arfrank
Aaron Frank
4 years
Anyone got a public list of sponsor banks and processing partners? If not, putting together an open source list :)
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@arfrank
Aaron Frank
2 years
If you’re in Vegas for @money2020 , can you say hi to Matt Harris for me? Don’t care which one, I’m running an experiment
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@arfrank
Aaron Frank
3 years
Got v1 of this done for @NotAFintechCo : 14 steps to getting a bank partner Thanks @cokiehasiotis @cedpvd @waltrcox @amandapey and anyone else I may have missed (tag yourself) or who contributes in the future
@arfrank
Aaron Frank
3 years
Working on 1 pager guide to finding, courting, closing and launching with a bank partner for @NotAFintechCo who wants to collaborate real time? @cokiehasiotis maybe
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@arfrank
Aaron Frank
3 years
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@arfrank
Aaron Frank
4 years
Here is the Bank Account Model:
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@arfrank
Aaron Frank
4 years
Who has the best beard in fintech? These are the important questions everyone wants to know.
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@arfrank
Aaron Frank
4 years
Soft Fintech Categories: PFM, KYC, BaaS, Credit Monitoring, FP&A tools, Issuing Processing, Data Integrators, Fraud Data & Tools, Compliance everything Hard fintech Categories: Merchant Acquiring, Lending, Insurance, Debit Cards, Credit Cards, Remittance, Brokerage, P2P
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@arfrank
Aaron Frank
4 years
Spent time over the weekend working on a new piece for @NotAFintechCo over at and
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@arfrank
Aaron Frank
4 years
And here is the Term Loan Model:
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@arfrank
Aaron Frank
3 years
Just remembered the time @Final that a big name intl VC scheduled a meeting with us, and then went to the wrong Castro St. We were in YC, so living in MV, working downtown at 655 Castro, but they went to SF Castro St. They got a much different experience, still never met them.
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@arfrank
Aaron Frank
3 years
TFW when former founder friends tell me they're starting a newco, and I tell them I'm in before knowing/caring what it is 🥰
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@arfrank
Aaron Frank
2 years
If @SBF_FTX had shorted $TSLA with customer funds he’d be a free man right now
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@arfrank
Aaron Frank
9 months
The spend on now exceeds at least 74% of 1% of the US GDP
@Simonkhalaf
Simon Khalaf
9 months
The spend on @marqeta issued cards now exceeds 1% of the US GDP.
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@arfrank
Aaron Frank
4 years
Ok it's here: Global edit is risky, but hoping some folks contribute
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@arfrank
Aaron Frank
2 years
Stripe Mafia comes at you Fast!
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@arfrank
Aaron Frank
2 years
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@arfrank
Aaron Frank
3 years
Sharing a template Google Sheet similar to how I track my angel investments I've shared it w/ friends/small funds who use it now. Thanks to @HarveyMultani for original inspiration. Comments open & feedback welcome!
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@arfrank
Aaron Frank
3 years
Maybe the real founder of @Visa was the interchange we made along the way
@anothercohen
Alex Cohen 🤠
3 years
This is the founder of Visa. He bootstrapped the company from his parent's garage and built a $400b business. You may not know it, but thanks to him you're able to swipe your card and instantly pay for anything using your credit or debit card. Hero
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@arfrank
Aaron Frank
3 years
When's Bezos going to post his unhinged thread as a 1-click checkout founder?
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@arfrank
Aaron Frank
3 years
@grahammcbain You merely adopted fintech. I was born in it
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@arfrank
Aaron Frank
4 years
That entails things such as goto market guides, compliance policies and procedure, servicing manuals, financial models, credit models, fraud models, vendor contracts, rack rate pricing, and really anything else that one would need to get started.
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@arfrank
Aaron Frank
1 year
If you know you know
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@arfrank
Aaron Frank
4 years
Next time use comic sans you cowards
@RobinhoodApp
Robinhood
4 years
We're getting a new look. Stay tuned for more. 👀🎨📱
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@arfrank
Aaron Frank
2 years
Unitcorn
@unit_co_
Unit
2 years
Today is a big day for us 🦄 We’re announcing our $100M Series C, led by @insightpartners . We’re using the new funds to accelerate our product roadmap, empower the next generation of builders, and expand into credit. [Thread 👇]
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@arfrank
Aaron Frank
4 years
I believe that standardizing, templatizing, and open sourcing the non-engineering aspects of the core business as much as possible will make it easier for new ideas, products, and companies to be created.
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@arfrank
Aaron Frank
3 years
Logos are hard. Don’t ask me how I know
@anothercohen
Alex Cohen 🤠
3 years
Can we talk about how the new Calendly logo looks like something you'd poop in?
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@arfrank
Aaron Frank
3 years
It's really nice to finally get allocations into pre-IPO rounds done end of 2020/early 2021
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@arfrank
Aaron Frank
5 years
BRING ON THE @Plaid MAFIA!
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@arfrank
Aaron Frank
3 years
Not surprised to see @jmover head from one payments company @stripe to another @LightspeedHQ ! Congrats! 🎉🎊🍾
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@arfrank
Aaron Frank
5 years
PayPal to buy a16z. You’ve seen it here first
@seema_amble
Seema Amble
5 years
2020: more fintech acquisitions by the giants
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@arfrank
Aaron Frank
2 years
History rhymes
@WSJ
The Wall Street Journal
2 years
Goldman Sachs executives expressed interest in buying a fintech that could help it win more credit-card programs
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@arfrank
Aaron Frank
4 years
Thanks to all my friends who gave this a read and provided some feedback, which have helped inspire some of this: @bapelj @lauraspiekerman @tberman @dadiomov @julieverhage
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@arfrank
Aaron Frank
4 years
Has anyone built the MLM of investing in startups online? Feels like we’re ready for that point in the cycle
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@arfrank
Aaron Frank
3 years
Who do you have the most mutual connections on LinkedIn with? Mine seems to be @dhaber with 617, I think
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@arfrank
Aaron Frank
2 years
Fintech pro tip: @JosABank will not accept deposits or cash checks. Not sure if they’re really a neobank
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@arfrank
Aaron Frank
1 year
Maybe the real duration mismatch was the friends we added to the group chat along the way
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@arfrank
Aaron Frank
4 years
Soft fintech are building towards product market fit. Hard fintech rarely defines new products, so they’re building to an existing product market fit.
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@arfrank
Aaron Frank
3 years
Looking forward to Alex losing my money for a third go around!
@anothercohen
Alex Cohen 🤠
3 years
This should be fun - let’s raise some money from strangers on the internet. $25k minimum, accredited investors only. Invest in our second angel fund 👇
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@arfrank
Aaron Frank
4 years
Thanks for @ap @rohitdotmittal @lachygroom @tilltweets @mengxilu @seema_amble & all others who took an early look & provided thoughts on this & the larger project as a whole. And thanks to my co-founders, team members & the many others along this journey, just getting started
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@arfrank
Aaron Frank
1 year
Proud investor in @KanmonHQ
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@arfrank
Aaron Frank
2 years
With friends like these, who cares about recaps! Thanks @mengxilu
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@arfrank
Aaron Frank
9 months
👏 A+ trolling
@rexsalisbury
Rex Salisbury
9 months
He was buried in an special cemetary reserved for those who tried new things at banks. The family asks that in lieu of flowers you switch to android, download cash app and have Morgan Stanley be left lead on your IPO.
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@arfrank
Aaron Frank
3 years
It takes a lot of people to make a people
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@arfrank
Aaron Frank
4 years
It boils down to a few things: Soft fintech has high gross margins. Hard fintech has low gross margins.
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@arfrank
Aaron Frank
3 years
Finally getting around to publishing some more resources on @NotAFintechCo . First up is a sample BSA/AML/OFAC doc for companies to adapt to their needs: Thanks to for providing this initial doc
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@arfrank
Aaron Frank
2 years
First 10 Stripe employees getting ready to form their Mob
@TurnerNovak
Turner Novak 🍌🧢
2 years
early stage startup recruiting
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@arfrank
Aaron Frank
4 years
Soft fintech takes little cash to startup, but lots of cash to scale, usually due to sales. They do remain balance sheet non-constrained (BS Free). Hard fintech takes gobs of cash to get running, but less to scale. Balance sheet reserves still grow, but opex is not tied to it.
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@arfrank
Aaron Frank
2 years
Can't wait for @levie to have Box acqui-hire a web3 company to just mega-troll the community
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@arfrank
Aaron Frank
3 years
@levie So you're saying don't Box yourself into a market
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@arfrank
Aaron Frank
3 years
At what size VC fund do you need to really consider portfolio construction? 1mm? 5mm? 10mm? 25mm? 100mm? tagging a few folks so they might opine @jmover @pitdesi @iamjakestream @Mark_Goldberg_ @dkimerling @anothercohen @nkatragadda @amyecheetham @Jordyalbert @alexavontobel
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@arfrank
Aaron Frank
4 years
Soft fintech revenues rarely hit a billion: @Marqeta revenue is reportedly $300MM preIPO. @JackHenryAssoc w/ 1000s of customers is only at $1.6BN Hard fintech can hit billions in revenue and scale beyond with one business: @RocketMortage recently IPO'd with $5.1BN of revenue
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@arfrank
Aaron Frank
3 years
Disappointed they didn’t embrace a volcano as a logo
@VisaNews
VisaNews
3 years
Meet Visa. A new, iconic brand symbol is just the beginning. Visa is more than a credit card company; we’re a trusted network that drives commerce forward. Learn more:
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@arfrank
Aaron Frank
3 years
Did you know that Boeing has a "how to start an airline" guide: For all you side-hustlers out there h/t @zachperret
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@arfrank
Aaron Frank
3 years
Really impressed with the grit of @zbruhnke He failed to build @stripe while at @FeeFighters w/ @pitdesi He failed to build @plaid when he started Spout And now he’s failing to compete with @chime while building @_HMBradley #relentlessness #silvermedal
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@arfrank
Aaron Frank
2 years
Just got a Zillow forecast email of home values that predicts a 11% drop in next year. First time I've seen that in a very long time
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@arfrank
Aaron Frank
4 years
In Soft fintech, compliance is a cost of doing business. In Hard fintech, compliance is a core driver of your ability to do anything.
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@arfrank
Aaron Frank
4 years
Soft fintech’s moat is product / design / distribution. Therefore you can define new product spaces to focus on and win. Hard fintech’s moat is regulatory hurdles. Therefore it makes sense to build the same thing as big as possible before the world changes.
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@arfrank
Aaron Frank
4 years
In my view almost all operating parts of a Fintech company are technical, largely because of the complexity management that must be mastered to operate efficiently.
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@arfrank
Aaron Frank
3 years
@anothercohen Not Ex Stripe and Not Ex A16Z. Solid resume. Term sheet incoming
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@arfrank
Aaron Frank
2 years
Has anyone tried to put together a rough chronology of Fintech history, and the stages? If not, feels like a doc we should crowdsource & then let @shamir_k , @dan_omalley @jasonhenrichs fill in the gaps on
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@arfrank
Aaron Frank
3 years
Recently put together a comprehensive list of all investing/advising I'm doing to easily share with investor folks. (Also have sent to job seeking friends for easy intros to those companies) I wonder if true "investing in public" will ever be a thing for private markets.
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@arfrank
Aaron Frank
2 years
Are we at the part of the cycle yet where folks quietly talk about buying Discover?
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@arfrank
Aaron Frank
3 years
Anyone wanna join my private slack group?
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@arfrank
Aaron Frank
3 years
Tried to make a deposit at @_HMBradley today but then remembered they only exist online
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@arfrank
Aaron Frank
3 years
They grow up so fast and pick up your phrases <3 @anothercohen
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@arfrank
Aaron Frank
4 years
Step one for us was putting together a “how to launch a credit card guide” that we planned on open sourcing. It’s since been lost to the sands of the Sky Lobby, but creating a new version of it is definitely in scope of this greater project, and in fact has already been started.
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@arfrank
Aaron Frank
4 years
- Opportunity exists for a hard fintech focused VC, based on many conversations with early stage companies, someone with conviction and maybe a warehouse facility would be able to make a solid return with unique competitive advantage in the field
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@arfrank
Aaron Frank
4 years
This idea started in 2017, while at @Final we looked at offering CC as a Service () It seemed obvious that in order to best serve our customers we’d need to give them as many tools & guides as possible to get up & running in an efficient & standardized way
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@arfrank
Aaron Frank
2 years
How many solo GPs used to be founders?
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@arfrank
Aaron Frank
4 years
To wrap this up, many other areas where differentiation definitely exists could be explored in a longer medium: - Market vs execution risk - Customer acquisition - Sales cycles vs contract values - Data as a product - Implementation - Initial team sizes needed to get traction
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@arfrank
Aaron Frank
2 years
Do they adjust our GLG rates for inflation automatically too?
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@arfrank
Aaron Frank
2 years
It’s fucking May, but winter is definitely here
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@arfrank
Aaron Frank
4 years
Soft fintech looks at data as a way to build new products and ideas. Hard fintech uses data to optimize existing products and find business efficiencies.
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@arfrank
Aaron Frank
4 years
The faster I'm moved to BCC, the sooner I will make it known I can't be silenced on the intro I just made.
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@arfrank
Aaron Frank
4 years
This feels analogous to software (bits) versus hardware (atoms) in many ways. Of course, there are examples that don’t fit well, and I always look forward to finding the exceptions.
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@arfrank
Aaron Frank
4 years
Falling more in love with Memos for raising rounds, especially early. Conveys deeper thought for big ideas and real story telling. Just saw my best one yet :D
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@arfrank
Aaron Frank
1 year
S23 YC Companies holding back seed round valuation resets
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@arfrank
Aaron Frank
4 years
This seems relevant today 😉
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@arfrank
Aaron Frank
3 years
20% delusion is the new 20% dilution
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@arfrank
Aaron Frank
4 years
I can almost see civilization from here.
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@arfrank
Aaron Frank
2 years
Just used @Mastercard "Click to Pay" button. Not sure why it exists in this world, but happy to help some random PM make their July numbers
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@arfrank
Aaron Frank
1 year
Let’s do insurance next, got to start reading up so we’re all experts when the next crisis happens
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