Andrew Case @andrewbcase Twitter profile | Pikagi

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Andrew Case

@andrewbcase

2,724

Followers

810

Following

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1,740

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co founder of noonbrew & moonbrew

Brooklyn, NY

https://t.co/T20tWpmxxk

Joined March 2010

Don't wanna be here? Send us removal request.

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@andrewbcase

Andrew Case

2 years

Earlier this week, we launched our new night time tea, MoonBrew, and sold well over $100k worth of product in <24 hours This was all done via Klaviyo with $0 in advertising spend Here's how we structured our launch campaign & why I'm so excited for MoonBrew:

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@andrewbcase

Andrew Case

2 years

When that new product launch hits 🌚🚀

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@andrewbcase

Andrew Case

3 years

Klaviyo hack I've been recently using that's working well: - Put your best performing Facebook ad creatives in your welcome flow for everyone who hasn't converted yet. One of our top ads is a comparison ad against 2pm coffee & we just reiterate the benefits - very good CVRs.

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@andrewbcase

Andrew Case

2 years

Here's an A/B test we recently ran that drove 72% more revenue vs. our previous landing page Quick background: we launched NoonBrew in September '21 and have sold over 50,000 packages of tea this year So the test we did was on this landing page that

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@andrewbcase

Andrew Case

4 years

In the late 90's, two 27 year olds built and sold Hotmail for $400 million. The craziest part? They raised only $300k and were acquired in under 18 months. Here’s how they did it 👇🏼

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@andrewbcase

Andrew Case

2 years

new office sunset views

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@andrewbcase

Andrew Case

4 years

@ianrborthwick @MrBeastYT @reedjd_ • no one has ever launched 300 restaurants at one time • a 22 year old has a more popular app than companies worth billions of dollars It also highlights the future of launching restaurants post pandemic and the possibilities of ghost kitchens

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@andrewbcase

Andrew Case

4 years

@shl @sivers I cold emailed @sivers in 2014 asking for what advice he wish he had known when he was 23. After reading his response, I bought a one way ticket to San Francisco and it forever changed my life

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@andrewbcase

Andrew Case

2 years

Launching Superfood Organic Honey on Amazon this week 🍯

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@andrewbcase

Andrew Case

9 months

New honey packaging has landed and now need a new photoshoot for the collection page & pdp Would love recs on good product photographers

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@andrewbcase

Andrew Case

2 years

Noonbrew launched one year ago today Since then we’ve: - sold over 85k packages of tea - signed up over 5k monthly subs - gotten distro in coffeeshops all over the US TY to everyone who’s supported us so far in this journey. We have some exciting things planned for year 2

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@andrewbcase

Andrew Case

1 year

@landforce Couldve done a pre-sale and sold way more than 750 units

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@andrewbcase

Andrew Case

9 months

Re-launching our superfood honey today with an all new squeezable pouch + better tasting honey New package looking 🔥

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@andrewbcase

Andrew Case

2 years

Upgrading to Shopify Plus is a no brainer when you get past ~$2 - 3 million in sales Just this checkout upsell alone pays for the extra cost of Shopify Plus by more than 5x

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@andrewbcase

Andrew Case

2 years

controversial opinion - if you're an ecomm company, don't hire any paid marketing agency until you hit at least $1 million in sales you'll make a lot of mistakes, but you'll be better in the long run if you understand FB Ads, Google Ads, email marketing, etc.

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@andrewbcase

Andrew Case

4 years

@petershk This is the addicting behavior @profgalloway has talked about a lot on pivot Great thread - very scary the games Robinhood has created out of trading stocks / options

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@andrewbcase

Andrew Case

2 years

Running a dtc brand really shows you how quickly your mind adjusts to different levels of money When we launched noonbrew, I remember staying up until midnight to see our first $1k day Now, if we don’t do many multiples of that by the time I wake up, I’m disappointed

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@andrewbcase

Andrew Case

2 years

DTC sales up 53% in January Entering February in full on scale mode 📈

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@andrewbcase

Andrew Case

8 months

Today's a big day - we're launching NoonBrew Peach which is by far the best flavor we've ever introduced Why are we doing this? - New flavors are the #1 customer request - It keeps our top customers engaged with our brand - Better flavors should improve NPS, AOV, & LTCM

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@andrewbcase

Andrew Case

2 years

what agencies are the best at running facebook ads? also, what's the best way to evaluate a facebook ads agency?

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@andrewbcase

Andrew Case

2 years

Easy CRO test to run for increasing conversions on the Checkout page If you currently just show your logo, add different benefits & social proof to it Then see if it increases conversion from Add to Cart to Sessions Converted

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@andrewbcase

Andrew Case

2 years

First time trying our new tea and wow, this thing is going to fly off the shelves Release date: October 31st 🚀

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@andrewbcase

Andrew Case

2 years

A lot of people sleep on Kachava, but I'd bet $$ that they're doing over $100 million in revenue per year Perfect business model from a DTC standpoint: - High AOV (I'd assume $120+) - Subscription focused - High margins - Low cost to ship - High LTV / replenishable product

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@andrewbcase

Andrew Case

3 years

Anyone else seeing Facebook send a ton of low quality & low cost clicks on ads the past 24 hours? My CPCs on prospecting is 1/3 of what it normally is, but website CVR is down a lot too

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@andrewbcase

Andrew Case

2 years

seeing all of the Shopify revenue screenshots the past few days is definitely a humbling / inspiring experience you realize how much potential there is to grow and what is possible in this industry

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@andrewbcase

Andrew Case

3 years

@taylorawelch Hunter S. Thompson said it best.. “Who is the happier man, he who has braved the storm of life and lived or he who has stayed securely on shore and merely existed?”

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@andrewbcase

Andrew Case

3 years

Little AOV booster - turn on tips at checkout on Shopify. Did it last week after reading @dennishegstad 's advice and wow, I've been leaving a lot of $ on the table.

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@andrewbcase

Andrew Case

2 years

Running a DTC brand is really hard Cash flow is tough, ad costs rise as you scale, hiring good employees is a challenge, and there's always a fire to put out It's important to have a "why" for choosing this path - reviews like this make the struggle all worth it

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@andrewbcase

Andrew Case

3 years

That feeling when your new product *finally* lands after it's been stuck on a cargo ship for the past 2 months 🙌

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@andrewbcase

Andrew Case

2 years

Biggest hack to increasing AOV is just offering a high priced bundle. We never offered anything above $89 for the first 9 months of business. We recently introduced a 6 pack bundle for $199 and AOV has increased dramatically

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@andrewbcase

Andrew Case

4 years

Excited to share that I'll be joining @beondeck 's No Code fellowship led by @thisiskp_ I'll be launching my new startup @stacklingo which is entirely run on no code tools like @webflow and @MemberstackApp Here's how I've used no code tools to automate 95% of Stacklingo 👇🏻

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@andrewbcase

Andrew Case

2 years

Just reviewed our P&L and a few dollars in customer acquisition cost is the difference between NoonBrew being very profitable or losing money It really is the small things that lead to a business that scales or fails

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@andrewbcase

Andrew Case

3 years

Testing a gift with purchase offer (10 Serving Travel Pack for free) instead of our normal 10-15% off Thought is it costs us less than the 10-15% off we offer & could seem like a bigger win in our customer's eyes. Will report back with results

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@andrewbcase

Andrew Case

2 years

just got set up on @replohq and wow, what a game changer what took our shopify dev 5 days to build now takes less than 12 hours also being able to easily edit similar to webflow is amazing

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@andrewbcase

Andrew Case

4 years

@JoePompliano It is crazy how you are able to pump out quality content day in and day out. major respect

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@andrewbcase

Andrew Case

9 months

I tried @damccormick13 ’s creatine when it first came out and the product improvement from V1 to this current flavor is huge Great job 🤝

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@andrewbcase

Andrew Case

4 years

12/ So what are the lessons behind all of this? 1) Your customers can be your best salespeople. 2) Referrals are an incredibly powerful marketing tool. 3) Don't be afraid to test new marketing tactics. 4) Make a great product people love and want to share.

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@andrewbcase

Andrew Case

2 years

MoonBrew is officially @whole30 approved 🤝 one goal we have for this year is to form deeper partnerships with: - communities (like whole30) - creators - brands - audiences there’s value in the depth vs shotgun approach & i think that it only compounds overtime

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@andrewbcase

Andrew Case

4 years

This thread was inspired by @JoePompliano who somehow pumps one of these out each day. Definitely worth a follow if you're interested in sports & business!

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@andrewbcase

Andrew Case

2 years

Labor Day sale review: already did more revenue in one weekend than we did in all of 2021 🚀

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@andrewbcase

Andrew Case

4 years

@TheHustle @TrungTPhan I think the biggest takeaway is how much @paulg fought for airbnb to get in front of @fredwilson and then continued to push the vision of what @Airbnb could become even when fred wasnt convinced. Great read.

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@andrewbcase

Andrew Case

2 years

Looking to improve our Ops for 2023 and I want to partner with the best 3PL that can help NoonBrew scale Who should I talk with? Any recommendations / intros would be highly appreciated

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@andrewbcase

Andrew Case

4 years

Signed up for @italic last week and it's now the first place I go whenever I need new clothes and household goods I know I'm going to get the best price, so why go anywhere else? It's the exact same default purchasing mindset I have w/ Amazon good job @jjeremycai

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@andrewbcase

Andrew Case

1 year

Looking for a part-time CFO or Controller to help NoonBrew as it scales Anyone have good recommendations / can make an intro to someone experienced with ecomm?

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@andrewbcase

Andrew Case

2 years

If anyone wants more info on how we structure our landing pages for high CVR, please let me know - happy to help

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@andrewbcase

Andrew Case

9 months

Introducing our first new flavor for @noonbrew in 2 weeks and it’s going to be an absolute game changer for the business New flavors are the #1 request from customers and think this will be a huge lift from a retention standpoint

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@andrewbcase

Andrew Case

2 years

Here's the link to the winning landing page: If you liked this: - Hit the follow button since I'll be sharing more tests we run - Check out NoonBrew if you don't like drinking coffee or energy drinks in the afternoon

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MoonBrew Magnesium Sleep Tea

The best alternative to melatonin and sleeping pills that combines magnesium and 14 superfoods to help you fall asleep, stay asleep, and wake up feeling refreshed.

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@andrewbcase

Andrew Case

2 years

@nikillinit with the rise of WFH, a lot of young people are going to opt to get co-working offices with their friends which in turns solves the problem of getting the group together on a regular basis

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@andrewbcase

Andrew Case

3 years

Hopped on a call w/ @Romain_Lapeyre last week and told him it'd be great to add a Klaviyo unsubscribe feature to @gorgiasio He stopped what he was doing and coded it in on the call - less than a week later, it's live. 10/10 CEO and ecomm product

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@andrewbcase

Andrew Case

2 years

picking the right business to work on is way more important than how hard you work

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@andrewbcase

Andrew Case

2 years

One of my coworkers at noonbrew came over from Doordash where he was in Ops He said DoorDash had a bad quarter and Tony (CEO & Co Founder) told every department to 4x the amount of tests they were running Shortly after, DoorDash turned it around & became market leaders

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@andrewbcase

Andrew Case

2 years

Is there a subscription platform that easily lets you do gift with purchases for certain orders? Ex. customer gets certain gift with purchase on subscription order #2 , a different one for order #3 , etc? Also could handle winback gift with purchases as well

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@andrewbcase

Andrew Case

1 year

you have to remember - immediately after someone sees your ad on fb, they see your competitor's ad & vise versa.. this is why comparison ads that directly target your competitor's weaknesses are so powerful

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@andrewbcase

Andrew Case

2 years

Already max'd Amex Gold's 4x points for the year, what's the next best credit card? I have Capital One's 2% cash back and Chase Business Premier's 2.5% cash back but wondering if there's anything else to look at.

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@andrewbcase

Andrew Case

2 years

Friendly reminder that most of the DTC case studies you read on Twitter should be taken with a huge grain of salt A few red flags to look for: - if there are no hard metrics attached to the case study - anyone who makes you "retweet / like / follow" to get the case study

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@andrewbcase

Andrew Case

4 years

@gregisenberg very true - the @MorningBrew founders started with just a simple Mailchimp account and their burn was $100/mo for the first year

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@andrewbcase

Andrew Case

2 years

The only person who visits nyc in mid-november and doesnt pack a coat @RyeMcKenzie

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@andrewbcase

Andrew Case

9 months

Tiktok Shop just announced theyre increasing their referral fee from 2% + $0.30/order → 8%/order Expect to see them making huge investments in Tiktok Shop in 2024 - monster opportunity for brands

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@andrewbcase

Andrew Case

2 years

You really have to believe in yourself to bootstrap a fast growing e-commerce company The amount of debt you have to take out to continue scaling coupled with creditors / lenders not willing to lend to you can lead to a lot of sleepless nights

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@andrewbcase

Andrew Case

4 years

. @futurefitapp was one of the best investments Ive made this year The accountability of a trainer, customized workout plans, and tracking via the app is a HUGE improvement over my previous workout routine Highly recommended

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@andrewbcase

Andrew Case

9 months

What an unboxing experience, no wonder @Feastables is crushing s/o @ecom_joseph for the care package 🤝

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@andrewbcase

Andrew Case

2 years

- Google Optimize is free to use and very easy to run tests. Don't be afraid to run big tests. 3) Regularly review Google Analytics & Microsoft Clarity - This helps show where people are clicking, scrolling, and falling off in your funnel

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@andrewbcase

Andrew Case

2 years

Anyone have a good CPA recommendation that is familiar with e-commerce? Would greatly appreciate any leads.

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@andrewbcase

Andrew Case

2 years

But first, why and how'd we decide to launch a night time tea? - We did multiple surveys with our customers and it was their #1 request - over 1/3 of adults experience insomnia - Huge market with no clear #1 player

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@andrewbcase

Andrew Case

3 years

Looking over yesterday's #s for NoonBrew and one cool thing stood out: We did more revenue in the past 24 hours via email than we did in the entire month of October major ty to @mrsharma @ecomchasedimond & @thePhilRivers for all the advice these past few weeks

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@andrewbcase

Andrew Case

4 years

@henry The purple is the worst tho - dont even know you get hit with it until after you click send

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@andrewbcase

Andrew Case

2 years

how does @Shopify go down at least once a week?

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@andrewbcase

Andrew Case

2 years

reviews are the best source of copywriting ideas for new ads

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@andrewbcase

Andrew Case

2 years

New ad we’re testing for Q4 - Highlighting employees of @noonbrew along with the different benefits of the product Trying to humanize the brand, tell a story, and hit on all the points that make noonbrew unique

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@andrewbcase

Andrew Case

2 years

testing out new formula without monk fruit juice extract so we can get noonbrew @whole30 approved

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@andrewbcase

Andrew Case

2 years

Launching a product, startup, creative pursuit, etc is an interesting experience It’s not everyday you ask for support from friends / family / customers & put yourself out there while risking public failure.

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@andrewbcase

Andrew Case

2 years

unopened bottle of haus - cant wait to crack this open on xmas #collectorsitem

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@andrewbcase

Andrew Case

1 year

@LukeEcom Did you forget to put your COGS in Triplewhale?

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@andrewbcase

Andrew Case

9 months

Not many people know this but @MichaelMartocci was one of the first noonbrew customers & @swagup is one of our largest corporate accounts This is an amazing read on how he executed a crazy turnaround for Swagup over the past 18 months

@MichaelMartocci

Michael Martocci

@MichaelMartocci

9 months

PART ✌️ So we pick up the story at the Detox phase To regroup before jumping back in, 2022 was an extremely challenging environment for us @swagup and many others, and its one that I believe maps well to the stages of alcoholism We got caught up in the moment and drank the

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@andrewbcase

Andrew Case

7 months

A few scenes from this week - going to start documenting the journey more here

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@andrewbcase

Andrew Case

9 months

one of my favorite scents I wear all the time @MattMullenax is crushing with the new products cant wait for the next scent to drop in jan

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@andrewbcase

Andrew Case

2 years

“It did what all ads are supposed to do: create an anxiety relievable by purchase.” - David Foster Wallace

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@andrewbcase

Andrew Case

2 years

dinner with the crew last wednesday at montesacro @adrianalfieri @tzwor @c_gro @bobbypalmieri @BPindulic

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@andrewbcase

Andrew Case

2 years

But the majority of sales were driven earlier in the week & to existing customers The MoonBrew landing page ended up having over a 10% CVR on the Monday we launched and CVR has been 5%+ the rest of the week Here's the LP if you'd like to check that out:

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@andrewbcase

Andrew Case

4 years

@MollyJongFast Lines around 4 blocks here in Williamsburg - easily a few hundred people waiting to vote 🇺🇸

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@andrewbcase

Andrew Case

2 years

It's important to think of the full customer journey when driving from ad to landing page If it's a hero's journey ad > test a LP with more content about the founder's story If it's a 5 reasons why ad > test a LP with more educational content about your product

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@andrewbcase

Andrew Case

3 years

Tons of ups and downs running NoonBrew, but feels good to work on something that makes an impact in people's lives

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@andrewbcase

Andrew Case

2 years

1) Don't add friction to your buying process. - There's a reason why Apple Pay, Shop Pay, Amazon Buy Now convert so well. It's because they all aim to reduce the friction in checking out. 2) Constantly test your landing pages to increase revenue per session

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@andrewbcase

Andrew Case

2 years

- Our customers skew older and they suffer from sleeping problems the most We also focus on products that are consumed daily and have a "life changing" effect If you improve how someone sleeps & wakes up in the morning, you change their life

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@andrewbcase

Andrew Case

2 years

@SeanEcom We launched last September, no clout, no influencer led brand, and ran only fb ads until 7 figures in sales It’s hard but you can still do it if you have a great product Also depends on what your definition of success is

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@andrewbcase

Andrew Case

2 years

running an DTC brand is so wild, you can change 1 thing in your funnel and transform your business overnight

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@andrewbcase

Andrew Case

1 year

great chatting with @alessandroroco & @Tshea0314 about all things dtc and the journey building noonbrew

@AdgileMediaGrp

🚚 Adgile Media 🚚

@AdgileMediaGrp

1 year

The best way to start your week off is with a new podcast episode! 🎙️ This week we have the wonderful @alessandroroco ( @drinksanzo ) and @andrewbcase ( @noonbrew )! They discuss with @Tshea0314 their origin stories, go-to-market strategies, and much more!

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@andrewbcase

Andrew Case

2 years

I would drop subtle hints of what the new tea was going to be like to get customers interested and excited for it On October 28th, the Friday before we launched MoonBrew, we directed people to sign up to get early access at the link below:

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MoonBrew Magnesium Sleep Tea

The best alternative to melatonin and sleeping pills that combines magnesium and 14 superfoods to help you fall asleep, stay asleep, and wake up feeling refreshed.

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@andrewbcase

Andrew Case

2 years

social media and dating apps make people view themselves as commodities it’s incredibly toxic to their mental health

@Mehdiyac

Mehdi Yacoubi

2 years

What do you think is causing this?

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@andrewbcase

Andrew Case

3 years

Highly would recommend adding tips at checkout to your Shopify store. We customized the language to include where the tip goes to (our warehouse workers) and a good % of people end up donating.

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@andrewbcase

Andrew Case

2 years

- It increased conversion rates because people could easily purchase a one-off bag of NoonBrew The way I tested this was: - Created a duplicate page in Shopify of our previous landing page - Added in the new "Buy Now" product cards - Did a redirect test via Google Optimize to

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@andrewbcase

Andrew Case

2 years

There were a few other things we did on the LP to drive higher AOV which include: - Offering a 1 pack, 3 pack, and 5 pack bundle - Offering free superfood honey with the 3 pack and 5 pack bundles - Adding MoonBrew to our swing out cart before you purchase

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@andrewbcase

Andrew Case

2 years

2 samplers of the new tea for noonbrew launching in early-nov! the feedback I keep hearing is that it’s going to be bigger than noonbrew 🎯

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@andrewbcase

Andrew Case

4 years

@lennysan How to buy or sell small cap SaaS and e-comm businesses (valued at less than $10 million) similar to what @microacquire is doing - think there's a huge market for it

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@andrewbcase

Andrew Case

4 years

9/ Hotmail became the fastest growing consumer product of all time. In December 1997, just 18 months after launch, Hotmail sold to Microsoft for $400 million. Jack Smith and Sabeer Bhatia, only 28 years old at the time, ended up making hundreds of millions of dollars.

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@andrewbcase

Andrew Case

4 years

@gregisenberg So true. Perfect example is The Hustle: The Hustle + My First Million + Hustle ambassadors FB group + Trends (paid product) + Trends FB group + Trends courses (more paid products)

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@andrewbcase

Andrew Case

2 years

@businessbarista High ticket sales & courses - find someone who has a ton of influence (followers, subscribers, customers, etc) - create a course or program for them - take a % of the revenue on a revshare deal

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@andrewbcase

Andrew Case

2 years

split traffic evenly (50 / 50) between the landing pages We measured the test via revenue per session and the new landing page drove 72% more revenue per session This simple test has transformed our business. 3 Big lessons learned:

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@andrewbcase

Andrew Case

2 years

these reviews really reinforce why we're building NoonBrew working on something that truly has an impact in someone's life is one of the best feelings in the world

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@andrewbcase

Andrew Case

2 years

Some startup should really disrupt Taxjar and Avalara The price per month for these 2 startups to manage sales taxes for e-comm brands is insane

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