Amy Hood @amyhoodlum Twitter profile

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Amy Hood

@amyhoodlum

2 years

New font coming sooooon If we can ever find a name that's not already taken

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Amy Hood

@amyhoodlum

1 year

Some fun sticker designs I made to show off my newest typeface Redondo Ave. Now Avail. in our shop!

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Amy Hood

@amyhoodlum

1 year

Getting soooo close to done with this font Redondo Ave, in reg and bold, coming soon

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Amy Hood

@amyhoodlum

1 year

Just re-found this super fun illustrated gif I made of the man, the myth, Dennis Rodman's greatest hairstyles

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Amy Hood

@amyhoodlum

3 years

Me trying to find anything in Google Drive

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Amy Hood

@amyhoodlum

5 years

JUST today saw that the Goodwill half smiley ALSO doubles as the G in the wordmark. ‘Twas blind but now I see

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Amy Hood

@amyhoodlum

3 months

Throwing it back to these cute little illustrations I did for Herb Lester's Brooklyn Mom & Pop travel guide book: It's so satisfying to make a one color illustration pop off

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Amy Hood

@amyhoodlum

4 years

This is fun: Start ——-> Finish

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Amy Hood

@amyhoodlum

4 years

🚨DREAM PROJECT ALERT! If you know me, you know how big this is! 💜💛 @lakers 🏀 are celebrating 60yrs in LA w/poster collabs & @hoodzpahdesign was tapped for the Showtime Era (tonight's in-arena giveaway). Ltd Ed screenprints coming real soon #lakers Huge thanks to @jdeez !

Los Angeles Lakers

@Lakers

4 years

Tonight’s in-arena giveaway is a poster collab with SoCal-based, female founded @hoodzpahdesign , celebrating 60 years of Lakers Basketball in Los Angeles. Be on the look out for your limited-edition poster.

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Amy Hood

@amyhoodlum

5 years

🚨Cool project alert! New visual identity we ( @hoodzpahdesign ) created for Fanhood, a newsletter/community that dives deep into the culture, business, and personalities of basketball. If you're a bball fan, *definitely* sign up and follow on IG!

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Amy Hood

@amyhoodlum

4 years

Working on a right lean variation of my left lean script font, Beverly Drive. Testing it with other fonts and in logo/type lockups as I go to see how it works in context as a headline and subhead. Paired w/Nondescript JNL sans serif.

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Amy Hood

@amyhoodlum

5 years

We’re all in agreement that other agencies posting and sharing our work to compete with us for design/branding work is wrong, right?

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Amy Hood

@amyhoodlum

4 months

Got back into painting over the holiday break with my crusty old acrylics. Here’s 24 hours of painting condensed into 1 minute (Sound on for accidental ASMR)

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Amy Hood

@amyhoodlum

10 months

Which colorway are we feeling?

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Amy Hood

@amyhoodlum

11 months

"What We Do in The Shadows" gotta be using dafont fonts cuz this kerning is willld

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Amy Hood

@amyhoodlum

4 years

Why is it that the first 90% of a project takes 10% of the time, but the last 10% of the project takes 90% of the time?

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Amy Hood

@amyhoodlum

1 year

2023 profile photo update Btw vintage radio station tees are the ultimate vintage tees: Cheap, cool lettering, cheesy taglines.

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Amy Hood

@amyhoodlum

5 years

I'm the person on my laptop at the coffee shop whispering "shit" to myself.

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Amy Hood

@amyhoodlum

4 years

Made this while watching @Lakers take it to 3-1 💜🏀💛 #bubbleball #NBAPlayoffs 8/24

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Amy Hood

@amyhoodlum

3 months

Designing posters is all fun and games till you gotta do color separations

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Amy Hood

@amyhoodlum

6 months

the new font I'm working on puts the ball in ball terminal. I'm going for: Stunt Roman and Clarendon had a love child. A lot is already in glyphs app, but I'm sketching out numbers, stylistic alts, and ligatures

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Amy Hood

@amyhoodlum

4 years

When I first got my 16” MacBook Pro I babied it with kit gloves. 1 month in and there's Sour Cream and Cheddar Ruffles crumbs all up in my keyboard

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Amy Hood

@amyhoodlum

3 years

Santa Ana Sans is coming this Wed! It's my first sans serif and my goal was to make something that worked hard but still knew how to party... like an El Camino... or a mullet Join the @hoodzpahdesign newsletter for a launch day discount:

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Amy Hood

@amyhoodlum

6 years

Finalizing our book cover!

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Amy Hood

@amyhoodlum

4 years

Coming real soon: Lone Pine, a reverse contrast serif font! Check these swashes. I’m building out the bold weight as we speak. #hoodfonts

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Amy Hood

@amyhoodlum

5 years

Keep accidentally calling my AirPods "AirBuds."

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Amy Hood

@amyhoodlum

3 years

Me: has a looming deadline in 3 days Also me: decides now is a great time to go through all my old camera uploads to make space on my harddrive

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Amy Hood

@amyhoodlum

1 year

When the client work is approved and it's magnificent and the only thing standing between you and glory is ... the case study

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Amy Hood

@amyhoodlum

1 year

I’ll be doing a casual design/illustration livestream with Bea today at 11:00am PT. Come hang! We’ll be your digital Co-workers.

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Amy Hood

@amyhoodlum

5 years

Logo System with secondary marks for @zswilkinson ‘s new brand Dye By The Sea, Shibori does goods from NC. NC seaside x memento Moro= kelp skull. Typeface is Blazeface by @OHnoTypeCo . I used the new @Adobe illustrator freeform gradient in bg to mimic indigo dying. Rad new tool!

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Amy Hood

@amyhoodlum

4 years

Most people go through their metal phase in highschool. For me it hit right when I turned 30. Metallica, Ghost, Black Sabbath, Iron Maiden, I want it all. Taking recommendations!

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Amy Hood

@amyhoodlum

2 years

@joshhemsley I just had an old client reach out to pay an invoice 2014, so there's still hope! "we understand billing depts have been busy for the past decade" hahahaha

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Amy Hood

@amyhoodlum

6 years

Me when the client approves a logo concept in Rd 1.

SportsCenter

@SportsCenter

6 years

LeBron AT THE BUZZER! 🔥 #SCtop10

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Amy Hood

@amyhoodlum

5 months

Thumbnail sketches for a new chapter opener illustration for our 2nd edition of the FABAS book. The chapter "Get by with a little help from my friends" covers how studios of 1/freelancers aren't/shouldn't be an island. Bottom left is Golden Girls/Family Matters vibe

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Amy Hood

@amyhoodlum

2 years

Only designers can understand the way people turn on you when you won't take on their tattoo design

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Amy Hood

@amyhoodlum

5 years

Saving final logos for my pal @PatrickYandoc and can't wait to share, but in the meantime, here's a logo direction that didn't get chosen even tho we both loved it. I'll find a way to reuse it somewhere! Focused on the travel aspect of his photo biz.

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Amy Hood

@amyhoodlum

4 years

I’m designing a logo LIVE at 2pm PST today with #canceledcon ! Conference is all day till 8pm PST 🙌

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Amy Hood

@amyhoodlum

1 year

One of the hardest parts of making/updating your portfolio site is picking the right featured image

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Amy Hood

@amyhoodlum

4 years

Working for yourself means forever forgetting national work holidays

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Amy Hood

@amyhoodlum

2 years

Took these photos on my bday last year and since that's almost here again 🎃 feel like I should finally update the profile pic. A year old is better than 3 years old, right?

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Amy Hood

@amyhoodlum

2 years

Spent the week looking for fonts for a brand project which means I now have 397 browser tabs open

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Amy Hood

@amyhoodlum

1 year

Not me letting snap to grid ruin my mood again

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Amy Hood

@amyhoodlum

2 months

Work in progress of a fat face (almost?) typeface I'm working on. It's got ITC Benguiat meets Kabel vibes. Perfect for a horror paperback cover. #wip #fonts

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Amy Hood

@amyhoodlum

6 years

Sketching your own type > scrolling through font sites till your eyes bleed. Too bad font sites aren't like Spotify where they compile suggestions for you based on things you bookmark and purchase.

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Amy Hood

@amyhoodlum

1 year

Somehow we've been running @hoodzpahdesign for 12 years this past April?! Time flies.

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Amy Hood

@amyhoodlum

3 years

Somehow I'm always still looking for good script fonts... so of course I made another one: Beverly Drive (Right)! — Great for logos — Makes any city name look exciting — Comes w/2 style sets: casual & ornate — Reg & bold weights Try & buy→ #hoodfonts

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Amy Hood

@amyhoodlum

4 years

Here's a fun graphic I made to promote my new font Beale (well new in that it's now in lowercase!) Inspired by old 60s/70s drag racing graphics. Test out Beale and grab a license here:

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Amy Hood

@amyhoodlum

1 year

So happy to have our work for @NicolettosPasta reviewed on @ucllc Brand New today! Check it out and vote: Stunning photos by: Scott Snyder Photo

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Amy Hood

@amyhoodlum

4 years

@brian_lovin Finally getting ours dialed! Fonts (~4% of revenue ), business templates (~2.5%) our book (~15%). And then silly Merch stuff (~3%) Market those with re-targeting ads and Instagram + Pinterest ads. Just added a course which is doing good so far! (~9%)

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Amy Hood

@amyhoodlum

5 years

9 am: I’m cutting refined sugar out of my diet 5:42 pm:

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Amy Hood

@amyhoodlum

4 years

Got to introduce a class of design students to the work of Herb Lubalin over Zoom today and it was the coolest thing. Like playing Zeppelin for the first time for your younger siblings. They will never be the same.

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Amy Hood

@amyhoodlum

2 years

Was excited to see our rebrand for Goodtype featured in @ucllc today!

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Amy Hood

@amyhoodlum

4 years

Beale Font now has *lowercase*! And some fun extra glyphs like ampersands, smileys, arrows, and more Available: Tuesday Sept 8th, 2020

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Amy Hood

@amyhoodlum

4 years

In ode to the many hairstyles of @dennisrodman #TheLastDance is finally on @netflix !

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Amy Hood

@amyhoodlum

5 years

Finished a font, had @skybluejnny audit it, realized I needed to rebuild. I'm 75% there! Beverly Drive, a left lean display script coming October after a years work! Hopefully in time for use in your holiday graphics😎 Great for: •Names •Cities •Holidays! •Display shtuff

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Amy Hood

@amyhoodlum

5 years

The cool thing about the weekend is that changing out of your sleep sweatshirt for your daytime sweatshirt feels like a real accomplishment.

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Amy Hood

@amyhoodlum

5 years

Remember that high school nightmare of being new at school and trying to find someone to sit with at lunch? Just saw the lunchroom for #adobemax and it's a giant auditorium filled with 1000 tables. *heavy breathing*

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Amy Hood

@amyhoodlum

11 months

Berating my computer for my own shortcomings is a part of my design process

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Amy Hood

@amyhoodlum

5 years

Late night working survival kit: • jet puffed marshmallow cream • spoon • Coors Light • Christmas tree scented candle • power ballads blaring on Spotify

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Amy Hood

@amyhoodlum

5 years

When I first started baking I was horrified at how much butter and sugar goes into everything. Now I'm just like

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Amy Hood

@amyhoodlum

5 years

Sitting next to a guy on his laptop at the coffee shop who keeps sighing heavily and saying “oh my gosh... oh my gosh” and now I know what it’s like sitting next to me at a coffee shop

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Amy Hood

@amyhoodlum

4 years

The guilt of someone giving you a poster you know you'll never hang.

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Amy Hood

@amyhoodlum

7 years

Sketches for a fun new client project.

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Amy Hood

@amyhoodlum

2 years

Such a blast to get to work with the @Chiefs on this limited edition poster for the season opener vs LA! 100% of proceeds go to local KC charities. → Plus I finally got to use OZIK by @nuformtype along w/a new script I'm cooking up

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Amy Hood

@amyhoodlum

3 years

I'm just a woman standing in front of a store asking them to carry a shorts length between Bermuda and "are-my-cheeks-out?"

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Amy Hood

@amyhoodlum

3 years

Please let the #nba finals go to seven games PLEASE! Even with no horse in the race I’ve been loving every minute. I simultaneously want the world for both @CP3 and @Giannis_An34 and PJ Tuckers adorable freckles. Fonts in use: Beverly Drive and Santa Ana Sans #hoodfonts

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Amy Hood

@amyhoodlum

2 years

had so much fun on this custom type for hynt!

Hoodzpah

@hoodzpahdesign

2 years

New work for Hynt Films! Naming, logo (custom type), messaging, type & color, crew gear, and collateral. The new name and visual tones reflect the studio's own creative aesthetic: intentional, rich and vivid. "Hynt" means path, to go, journey. ⁠ ⁠

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Amy Hood

@amyhoodlum

5 years

Launched a tee for @dribbble AND the ☎️ 24/7 Design Hotline! "How's My Designing?" Tees up for pre-order: 😎 To leave anonymous praise or censure, OR to hear a guided meditation ***CALL NOW!*** 1-833-DEZIGNZ 1-833-DEZIGNZ 1-833-DEZIGNZ #hoodzpah

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Amy Hood

@amyhoodlum

2 years

Why do printers/manufacturers look at me dead eyed when I deliver .eps files?! Is the universal .eps file dead? Am I the last to know?

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Amy Hood

@amyhoodlum

5 years

An unchosen logo direction for my client and friend @PatrickYandoc . Patrick uses paper and form a lot in his work, so I designed a monogram made of paper. Love seeing how a logo changes and pops on black versus white, then with a pop of color. #hoodzpah

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Amy Hood

@amyhoodlum

4 years

Quarantine has me leaving my house so rarely that today I got carsick while I was driving my own car.

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Amy Hood

@amyhoodlum

3 years

Help, my sister's making me listen to Slipknot

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Amy Hood

@amyhoodlum

4 years

Got a DM from a woman about our book "Freelance & Business & Stuff." She said it's been helpful to her as a designer, but also to her husband, a barber. Good business is good business! It's why I love talking shop w/folks in other industries. See what undiscovered cues I can take

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Amy Hood

@amyhoodlum

5 years

45 minutes into my first day in Breckenridge, CO, drinking coffee and sending emails, look out the window and 2 moose are just walking down Main Street. #epicurrence

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Amy Hood

@amyhoodlum

4 years

I learned how to make bagels, and THIS is the beginning of the rest of my life

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Amy Hood

@amyhoodlum

5 years

This font specimen illustration I did for my new font Beverly Drive (for sale on !) led to a dream project—cover illustration & lettering—for a Moto magazine I love. They say it for a reason: Make the work you wanna get* *and share it shamelessly

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Amy Hood

@amyhoodlum

5 years

Made some phone wallpapers from my latest lettering print bc it's just dang good advice. This little ditty is getting letterpressed as we speak at @czarpress and will be in the @hoodzpahdesign shop real soon.

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Amy Hood

@amyhoodlum

1 year

Because I'm still amped on that @Lakers win!!! #NBAPlayoffs (Featuring my new font Redondo Ave w/Santa Ana Sans)

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Amy Hood

@amyhoodlum

4 years

I'm a health nut to my KY friends. I'm a junk foodie to my CA friends. I walk the line.

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Amy Hood

@amyhoodlum

4 years

Start ––––> Finish Sketch and end result for a fun Tutorial for @Adobe a while back 🌵🌞

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Amy Hood

@amyhoodlum

3 years

One of my favorite projects from 2020, Pacific Gold, was featured on @ucllc 's Brand New this week! One of those rare and amazing projects where the client trusts you 101%. Read Armin's review (and vote too!):

All That Blazes is Not Gold

New Logos and Packaging for Pacific Gold by Hoodzpah

www.underconsideration.com

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Amy Hood

@amyhoodlum

4 years

Sketch of Heisler Park Beach

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Amy Hood

@amyhoodlum

6 years

I don't always use sans serif, but when I do... I use Gotham

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Amy Hood

@amyhoodlum

6 years

Just finalized this logo system for a Melbourne based music venue and festival parent company and we had FUN with it. #hoodzpah

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Amy Hood

@amyhoodlum

5 years

Things I’ve learned in my life: There’s jeans you can fit into... and then there’s jeans that fit you.

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Amy Hood

@amyhoodlum

6 years

When we're booked solid at @hoodzpahdesign we never turn a client down without referring a fellow designer. And we send way more referrals to the designers who send "thank you"s for the referrals. It's the little things, ya know?

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Amy Hood

@amyhoodlum

3 years

the height of luxury is having a phone charger and a chapstick in every room of the house

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Amy Hood

@amyhoodlum

6 years

Ok if you missed us on @Adobe LIVE today or yesterday you can watch the recap here! Here's a peek at what we've been making over the last two days: Logo for our client VODA Films

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Amy Hood

@amyhoodlum

1 year

New brand identity included updated packaging and looks for the restaurants (murals, menus, signage, etc.)

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Amy Hood

@amyhoodlum

4 years

How did spam get such a bad narrative? It’s delicious! I’m mad I listened to the haters for so long.

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Amy Hood

@amyhoodlum

4 years

Just found this amazing feed of the gorgeous disappearing Mom & Pop storefronts of NYC. So much personality in the facades and typography!

The Disappearing Mom & Pop Stores Of New York City

www.businessinsider.com

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Amy Hood

@amyhoodlum

8 years

YOU GUYS... Today I bought a car! An oldy but goody... I think I'm gonna call it The Hoodlum. SO MANY PICS TO COME.

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Amy Hood

@amyhoodlum

3 years

When you're 95% done with a font and you get the sudden urge to change everything

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Amy Hood

@amyhoodlum

3 years

@Adobe Start ––––> Finish Fun little lettering thing I did a while back to practice chrome effects in Illustrator and adding texture in photoshop

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Amy Hood

@amyhoodlum

5 years

Thanks, Design Twitter™️, for the book recommendation! 1 hour and 50 pages into “Thinking with Type” by @ellenLupton and digging it! Especially love the “Type Crime” tips (or rather, Don’t-Freaking-Do-Its). 🙌

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Amy Hood

@amyhoodlum

2 years

Should I bust out the gold metallic One Shot paint and add an outline and drop shadow?

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Amy Hood

@amyhoodlum

6 years

Unchosen concepts for a client - wait till you see the final!

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Amy Hood

@amyhoodlum

5 years

IT’S PEACH SEASON

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Amy Hood

@amyhoodlum

5 years

Yesterday Kim Kardashian IG storied her day spa, AND THEIR LOGO WAS TYPESET IN PALM CANYON DRIVE! Me and @RetroSupplyCo 's collab font has gone big time, y'all. Check out Palm Canyon Drive here:

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Amy Hood

@amyhoodlum

2 years

This @sixers logo is the real winner of the nba playoffs ❤️‍🔥

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