Alex McPeak @almcpeak Twitter profile

Last Seen Profiles

@am2d4x

@theHRDIRECTOR

@docelie

@mileaposlight

@ecepnrr

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@mhPo45406098

@K9ComfortDogs

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@heirwavemusic

@sakimichanmale

@CoachClark3

Alex McPeak

@almcpeak

10 months

There are some lines you don’t cross

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Alex McPeak

@almcpeak

3 years

Good morning to everyone except brands trying to convince me they spontaneously decided to extend their sale today

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Alex McPeak

@almcpeak

4 years

Most common writing mistake I see (and didn't learn myself until veryyyyy recently): You "home in" on something, not "hone in"

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Alex McPeak

@almcpeak

3 years

I reached 1,000 Twitter followers today, which I know is nothing crazy, but it means a lot that people (mostly ones I don't know and a few that I do) tune in to hear my ramblings about email, marketing, ecommerce, etc etc Next on the list is that blue check mark 😏

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Alex McPeak

@almcpeak

3 years

OK, we did it. We collectively manifested hot girl summer. Next year can we try for 75 and sunny girl summer with a slight breeze?

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Alex McPeak

@almcpeak

3 years

Woah I returned perfume as Sephora and received this email a few days later. Veryyyyyyyyy interesting, never seen something like this before

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Alex McPeak

@almcpeak

10 months

Some #personalnews ! Kinda got a new job. Kinda got a promotion. Still kicking it at Klaviyo❤️ now as the content marketing lead for our midmarket audience Not great at humble brags so just going to say I'm v proud of myself for my my first legit promo of my career 🥳

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Alex McPeak

@almcpeak

2 years

This is your sign to take time off and go to Italy

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Alex McPeak

@almcpeak

3 years

Genius

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Alex McPeak

@almcpeak

2 years

As far as brands that are nailing lifecycle marketing go, The Sill is usually at the top of the list, but imagine how much more effective this would be as an ACTUAL quiz that allowed them to collect customer data and use it to personalize future emails

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Alex McPeak

@almcpeak

2 years

What are the top DTC brands who are absolutely killing it right now in your opinion? I've got something in the works 👀

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Alex McPeak

@almcpeak

3 years

And the award for the best abandoned cart text goes to…………..

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Alex McPeak

@almcpeak

2 years

Twitter fam, I'm working on an article for Klaviyo and looking for dtc marketers and operators to provide their #1 last-minute tip for BFCM (that others could implement mid-Nov) 💡 If you have thoughts, DM me please! 🤠 Or tag the best of the best BFCM marketer you know below

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Alex McPeak

@almcpeak

2 years

Not so long ago, I used to post here looking for sources for content and it was like screaming into the void 😂 Now I post and actually get (multiple!!!) responses. It’s cool to see the effects of growing an audience on here

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Alex McPeak

@almcpeak

2 years

Are any email marketers out there using their abandoned carts as a way to ask customers WHY they haven't purchased? 🛒 Would love to hear from you for a Klaviyo blog ✨

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Alex McPeak

@almcpeak

2 years

Nothing compares to this recent chaos from Mejuri

Michael J. Miraflor

@michaelmiraflor

2 years

New marketing trend: PURE UNADULTERATED CHAOS

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Alex McPeak

@almcpeak

4 years

It seems I ruined quite a few people’s days with this one

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Alex McPeak

@almcpeak

3 years

I am NEVER disappointed when I open an email from @crossnetgame @chrismeadej They kill it every. single. time.

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Alex McPeak

@almcpeak

5 years

Now that’s what I call content! Adoptable pups at Yappy Hour #CMWorld @CityDogsCLE

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Alex McPeak

@almcpeak

2 years

Some ✨ personal news ✨ I’m a New Yorker now! This candle from @ShopifyPlus #GrowNY is really coming in handy

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Alex McPeak

@almcpeak

2 years

Just saying that @snifnyc 's post-purchase experience is impeccable. These touchpoints make a huge difference to shoppers who just dropped their hard earned $$$ on your brand

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Alex McPeak

@almcpeak

3 years

Not Gorjana using subscribers’ birthdays to segment based on star sign 🤩 I’m so obsessed with this and every brand should do it (ok not every brand but more brands)

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Alex McPeak

@almcpeak

2 years

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Alex McPeak

@almcpeak

6 years

Shoutout for @dcancel for taking ownership of having a speaker that said some uncool/derogatory things. Loving #HYPERGROWTH18 otherwise & happy I can leave knowing where @drift stands 👏🏼

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Alex McPeak

@almcpeak

3 years

If you ever read something I write, it should be this. I talked to 6 "taboo" brands about their experience with censorship. Spoiler alert: it's a huge problem.

Why “taboo” brands win marketing beyond paid media | Klaviyo

Even with sex toys, CBD, and other “taboo” items forbidden from advertising these brands are winning marketing through their own channels.

www.klaviyo.com

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Alex McPeak

@almcpeak

3 years

You can tell what generation someone is a part of by how they use their credit card at an in-store check out. Gen X swipes, Millennials insert, Gen Z taps. ...and Baby Boomers try to insert but take their card out too quickly and have to do it again

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Alex McPeak

@almcpeak

2 years

Who are some of the best female ecomm marketers specifically focused on paid advertising? Tag ‘em 👇🏼

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Alex McPeak

@almcpeak

1 year

BIG DAY @klaviyo

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Alex McPeak

@almcpeak

3 years

Dear female founders who have bootstrapped their own businesses, let me know who you are so I can include you in more stuff I work on!

Monica Grohne

@MonicaGrohne

3 years

When you do podcast out reach to a *female founder* podcast and they turn you down because you don't have any public milestones like, "has raised X in funding." Success is NOT defined based on how much you've raised. Hey media - COVER BOOTSTRAPPED BRANDS!

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Alex McPeak

@almcpeak

2 years

Today marks my 3 year anniversary at Klaviyo! How time flies when the ecommerce industry is rapidly changing before your eyes lol Kind of nice it coincides with the New Year so I figured I'd put together some of my proudest moments from the past year

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Alex McPeak

@almcpeak

2 years

Tomorrow I'm going into the office and meeting most of the marketing team for the first time and it feels like the first day of school

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Alex McPeak

@almcpeak

2 years

Okayyyyyy the unboxing experience for Cadence though 😍 That little flip so it’s easier to remove the capsules (they’re magnetic) AND the fact you can plant the contact card Such thoughtful design. I’m obsessed

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Alex McPeak

@almcpeak

3 years

Whenever I need a good example of a post-purchase flow, I always point to @TheSill Product personalization doesn't get much better than this, folks

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Alex McPeak

@almcpeak

2 years

After I published "Sex, Drugs, and DTC" the general sentiment was, "okay, we agree owned marketing is important, but HOW do we actually do it??" I'm excited to share the follow-up article featuring tactical, actionable strategies from 7 "taboo" brands

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Alex McPeak

@almcpeak

2 years

Tell me you work in DTC without telling me

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Alex McPeak

@almcpeak

2 years

A few that immediately come to mind @getgraza @LiquidDeath @jonesroadbeauty @tracksmith

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Alex McPeak

@almcpeak

1 year

Reporting live from Glossier. Happy to share that people still shopping/buying despite changes to website and UX. Maybe minus the one woman outside who asked her friend if it’s a store that sells gloss. Don’t forget to touch some grass for Earth Day 🌱

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Alex McPeak

@almcpeak

2 years

Curious about implementing a loyalty program, but want to make sure it pays off? We teamed up with our friends at @LoyaltyLionHQ for this guide to help you build a best-in-class loyalty program just like @Wearlively @PrimalKitchenCo @truly_beauty_ & more

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Alex McPeak

@almcpeak

2 years

Warby Parker, Dollar Shave Club, Casper—these DTC darlings established a playbook that anyone who wanted to start their own business could get on board with. For $100, you could buy a web domain & an ecomm platform subscription, and be well on your way to building your own brand

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Alex McPeak

@almcpeak

1 year

Calling all ecomm marketers for a @klaviyo blog 🗣️ Looking for examples of some top-notch signup forms that you've built with Klaviyo or that you've stumbled across! Also looking for a few peeps to share insights around form best practices in an interview DMs are open

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Alex McPeak

@almcpeak

2 years

Going to make finding cute NYC bakeries and coffee shops like this my new personality

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Alex McPeak

@almcpeak

2 years

As a content marketer with 5+ years of experience, functioning as an individual contributor at a high growth tech unicorn, I feel like I’m finally realizing the importance of delegation 🧵

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Alex McPeak

@almcpeak

3 years

This @drinkaurabora popup tho 😍😭👏 I can't wait to see what's about to hit my inbox

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Alex McPeak

@almcpeak

4 years

You know you work in ecommerce when you read "Spotify" as "Shopify" and not the other way around

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Alex McPeak

@almcpeak

2 years

Looking to chat with peeps for an article 🙋‍♀️ Has anyone in ecomm experimented with direct mail and seen success? Let me know or tag someone who comes to mind please!

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Alex McPeak

@almcpeak

6 years

Really like this model of Dimensions of Testability by @mariakedemo @benjaminkelly for #30DaysofTesting challenge on #testability

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Alex McPeak

@almcpeak

2 years

I spoke to the experts @mrsharma @DenneyDara @iamshackelford then I did some really hard work—I scrolled through my social media feeds—all to bring you this modern guide to ecommerce advertising post data privacy changes Check it out

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Alex McPeak

@almcpeak

6 years

Looking for tips on submitting your proposal to a testing conference this year? I went to the experts for their best advice @FriendlyTester @aahunsberger @eviltester @Rob_Lambert

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Alex McPeak

@almcpeak

3 years

Please do yourself a favor and go to @omsom 's website and experience the joy that is their video-based chat box One of the brand's co-founders @kim617 walks you through different FAQs and it's truly delightful

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Alex McPeak

@almcpeak

4 years

RT to save a life^ Source:

‘Hone In’ or ‘Home In’?

When you get closer to finding a difficult truth or finding a hiding criminal, you home in on them, just as a homing device allows you to find something. ‘Home In’ Put an image in your mind of a...

www.quickanddirtytips.com

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Alex McPeak

@almcpeak

1 year

@lovevalgeisler I briefly thought the skeleton was a design choice to indicate the lack of stock 💀

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Alex McPeak

@almcpeak

5 years

Cleaning up some stinky code with @techgirl1908 at #StarEAST

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Alex McPeak

@almcpeak

1 year

Not feeling super inspired to be active on Twitter lately. Talking about personal stuff feels too personal and work stuff feels too work-y. Anyone else feeling similar?

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Alex McPeak

@almcpeak

10 months

@sourfraser NO, that's just mean

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Alex McPeak

@almcpeak

6 years

So majestic 🦄 #AgileTDUSA @AgileTDUSA

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Alex McPeak

@almcpeak

1 year

Just thinking about how so many events happening in ecomm lately—the potential TikTok ban, the unexpected surge in Meta CPMs—all reinforce the importance of investing in owned channels (website, email list, SMS list) you can fall back on when third-party platforms are unreliable

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Alex McPeak

@almcpeak

6 years

@ministryoftest Starting a podcast about testing 🙌🏼

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Alex McPeak

@almcpeak

2 years

We asked @graceclarke , @arihappywick of @SharmaBrands , @thebryanedwards of @snifnyc , @N_Sportelli of @thingtesting_ , @ashvinmelwani of @my_obvi , and Calvin Lammers of @truffsauce and they shared eye-opening insights on the future of DTC

DTC isn’t dead. Its Meaning is Evolving: Guide | Klaviyo Blog

It’s not that DTC died, exactly—it’s just moving unpredictably. That’s the toughest thing about the industry right now, and here's how to handle it.

www.klaviyo.com

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Alex McPeak

@almcpeak

2 years

The numbers are in... Between Thanksgiving and Cyber Monday 2022, brands using @klaviyo for email, SMS, or both attributed $2.2B in revenue to Klaviyo messages—a record high and a 46% increase from $1.5B in 2021. Check out the full 2022 BFCM recap

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Alex McPeak

@almcpeak

1 year

OWN IT is @klaviyo 's 3-day virtual summit giving you exclusive access to the best minds in ecommerce. The ecommerce landscape is changing, and we want to set you up for success—now, for BFCM, and far beyond. Register for the event

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Alex McPeak

@almcpeak

3 years

Me when I’m editing someone’s writing vs me when someone’s editing my writing

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Alex McPeak

@almcpeak

2 years

Small thing, but love how @arihappywick sometimes puts the read time in the preview text of Go-to-Millions. More newsletters should do this

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Alex McPeak

@almcpeak

1 year

When an email marketer talks about blasting a campaign to their entire list without even segmenting to an engaged audience

Klaviyo

@klaviyo

1 year

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Alex McPeak

@almcpeak

4 years

@JuanAguas

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Alex McPeak

@almcpeak

4 years

The first Monday of 2021. Also my 1-year anniversary at @klaviyo 🥳 So proud to be part of this amazing company and get to watch such incredible growth over the past year 🦄

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Alex McPeak

@almcpeak

3 years

@N_Sportelli @taylorshocks @brookeeeyer @TraceWall @caseymlewis @BMagistretti @PippaLamb Love this! Such a great list and the ecom/dtc/consumer space needs to start recognizing more women Adding some of my fave follows @lovevalgeisler @kaleighf @kdlafrance @shuggilippo @MonicaGrohne @TheYelitsa @thelexiebennett @kristenxjones @QueenDTC @Tina_Donati @EmailLikeAGi

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Alex McPeak

@almcpeak

6 years

We chatted with @techgirl1908 of @ApplitoolsEyes about everything #AI , from social media to driverless cars. Listen now in the latest episode of "The Good, the Bad, and the Buggy"

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Alex McPeak

@almcpeak

1 year

Why is OWN IT virtual? Because this way we can edit out every time someone says @Klaviyo wrong! Also, "past Black Friday" is really hard to say. Register for the free online event—and watch all the takes between the outtakes

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Alex McPeak

@almcpeak

2 years

CPG marketers, take note: the easier you make it for your customers to re-order, the better

Sean Sutherland

@seansuth

2 years

Just scanned the QR code on the @getgraza bottle and it took about 10 seconds to reorder. Seamless reorder experience!

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Alex McPeak

@almcpeak

3 years

CEO of always editing Slacks messages after they’re sent

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Alex McPeak

@almcpeak

2 years

Another immaculate bakery vibe for your timeline

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Alex McPeak

@almcpeak

1 year

Heading off to the south of France for some much needed time off next week Then! I have a super exciting announcement to share about something I've been working on with the @klaviyo team all year. Keep on eye out when I'm back on July 11th 😉

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Alex McPeak

@almcpeak

2 years

My toxic trait is that I can write 5,000+ words on a subject and still feel like I haven't provided enough value to the reader 🙃

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Alex McPeak

@almcpeak

3 years

Catching up on my newsletters and realized that @thingtesting_ featured my article on taboo brands 😍🥺

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Alex McPeak

@almcpeak

1 year

"Activate IRL, amplify through digital and social." - @tyhunnny #OWNIT23 @klaviyo

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Alex McPeak

@almcpeak

2 years

You may know him as the king of customer experience at @jonesroadbeauty and previously @drinkolipop 👑 But have you heard the full story of how @eliweisss got to where he is today?

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Alex McPeak

@almcpeak

6 years

"Stop doing Agile; stop treating it as a process. Start being Agile." @SelenaDelesie @AgileTDUSA #AgileTDUSA

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Alex McPeak

@almcpeak

6 years

. @techgirl1908 with that Beyonce reference in her #AgileTDUSA keynote "Owning Our Narrative" @AgileTDUSA

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Alex McPeak

@almcpeak

2 years

If you're not already convinced of the power of direct mail, check out the full article which is chock full of brand examples and advice from pros like @drewsanocki @EcommScott @b_semmar and more

Ecommerce guide to direct email (& how to automate it)

Use direct mail effectively for marketing with brand examples that use it to enhance their digital presence.

www.klaviyo.com

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Alex McPeak

@almcpeak

1 year

For a potential @klaviyo article: Are any ecomm marketers grappling with the possibility of a TikTok ban? If this is something that would negatively impact you or cause you to shift your social strategy? We want to chat with you 👋 DM me or tag someone you know please 😊

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Alex McPeak

@almcpeak

2 years

IPSY is about to surpass Wayfair as the winner of the most annoying brand in my inbox. Especially for a monthly subscription where I'm paying attention to transactional emails about shipping, this is just not great—and yes, all of these are marketing emails

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Alex McPeak

@almcpeak

3 years

I am SO excited to finally see this project come to life! Making it Happen is a new podcast series by @klaviyo and @BrassClo all about what it means to be a founder. Check out the trailer and the first three episodes live now!

Klaviyo

@klaviyo

3 years

What does it really take to start a business? Klaviyo teamed up with the co-founders of @BrassClo , Katie Demo and Jenny Rudin, to explore the highs and lows of entrepreneurship on our new podcast, Making it Happen. Tune in tomorrow:

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Alex McPeak

@almcpeak

1 year

Why should you attend OWN IT? Because you'll get to see the panel I moderated, of course! I grilled @jsappington , Amanda from @LoveWellness , Sriya from @catbirdnyc & Molly from @gorgiasio about all things retention marketing—you won't want to miss it

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Alex McPeak

@almcpeak

1 year

For a Klaviyo blog - Are there any email marketers out there who can speak to crafting email flows/campaigns for different stages of the funnel?🔻 looking for folks specifically working for an ecomm brand + using Klaviyo - hmu!

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Alex McPeak

@almcpeak

2 years

Finally ordered from @skims and didn't get a handwritten thank you card from Kim but I did receive this post-purchase email that's segmented to go to first-time buyers, which is also pretty cool

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Alex McPeak

@almcpeak

3 years

WTF is going on with #iOS15 ? What do we do without open rates? Is...email dead for real this time? Before you spiral, read this piece from @lovevalgeisler with expertise from @MandiMoshay and @Stephakiwi

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Alex McPeak

@almcpeak

1 year

6.5 reasons I'm excited for OWN IT, Klaviyo's virtual ecomm summit—and you should be, too 👇

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Alex McPeak

@almcpeak

1 year

How could a potential TikTok ban affect marketers? @AnnieMcgreevy broke down everything you need to know about what's happening with tips on how to prepare Plus @ChereneAubert contributed insights around how @bobbiebabyco is responding

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Alex McPeak

@almcpeak

1 year

See if you spot find my .15 seconds of fame

Klaviyo

@klaviyo

1 year

What a day at the @NYSE ! $KYVO (🎥 : @NYSE )

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Alex McPeak

@almcpeak

3 years

There's no better feeling than reading through the transcript of an interview you did with someone and thinking "I hope I followed up with this question" and then seeing that you DID Past Alex 🤝 Future Alex

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Alex McPeak

@almcpeak

3 years

Turning down an @ABCSharkTank offer is never easy, but @kimandtimlewis knew it was the right move for @CurlMix And their story doesn't end there. Find out how Kim grew her biz with a little help from @ArlanWasHere @jeffweiner & the CurlMix community

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Alex McPeak

@almcpeak

1 year

The single best feature ever created:

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Alex McPeak

@almcpeak

2 years

Godspeed to all my marketing and founder friends wrapping up BFCM planning, and best of luck to those who already have started your sales—you got this 🫡

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Alex McPeak

@almcpeak

3 years

When you’ve been strictly ordering vegan food via instacart for the past two months and get this email *sigh* Even for the biggest, most established companies, we still have a long way to go with personalization

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Alex McPeak

@almcpeak

2 years

OOO

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Alex McPeak

@almcpeak

6 years

Awesome roundup of 2019 software testing trends from @AbstractaUS !

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Alex McPeak

@almcpeak

1 year

Okay marketers, time to put your consumer hat on 🤠 (I know it's early, but...) 😍 what tactics do you LOVE to see from brands during BFCM? 😡 what tactics do you LOATHE seeing from brands during BFCM? For a Klaviyo article 😇

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Alex McPeak

@almcpeak

4 years

I think is the first time I’ve even been served an abandoned cart Instagram story ad 👀

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Alex McPeak

@almcpeak

4 years

Klaviyo scores $200 million on 4.15 billion dollar valuation 🥳🥳🥳🥳🥳

Klaviyo

@klaviyo

4 years

“We believe in a world where every creator owns their destiny. Whether you’re just starting out (we’ve been there) or already an icon, we’ll help you scale your brand and business. We’ll help you own it. 💚”

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Alex McPeak

@almcpeak

3 years

What an honor to appear alongside all these incredible Klaviyo experts! Thanks for including me @kaleighf @OctaneAI 🥰 . .