๐ฅ Major collab alert๐ถ Omsom is teaming up with Mama Teigen (AKA
@PepperThai2
) to drop a fire starter ft. the NEW
#KnowMSG
symbol. See the full story behind the movement and find out why Omsom became an
#AjinomotoPartner
:
๐๐ฝ This is the symbol we want to see more of in 2021.
#KnowMSG
is fighting xenophobic myths with facts. Anyone can start using this symbol to show that they know the facts + the flavor potential of MSG!
#AjinomotoPartner
we wrote an open letter to our community - about SVB's collapse (with all of our funds!), what this means for us, + how you can support us.
thank you for reading + engaging with care ๐
๐จ OMSOM IS NOW IN
@WHOLEFOODS
NATIONWIDE!
We launched in May 2020 to an online world hungry for proud, loud Asian flavors. In the last 2 years, weโve dropped 7 sauces with 7 Asian chefs, sold out 11x, and launched collabs with Instant Pot + Disney ๐คฏ
Thank you to this community for surfacing some deeply appalling statements + behavior from a former content partner we worked with in Aug 2021. We have not worked with him since + have NO plans to work with him ever again.
for the ride-or-dies who placed orders on our site this wknd, weโre including a lilโ gift to thank you for stepping tf up during this time of deep uncertainty ๐ญ
so grateful for this community - yโall give us the energy to keep being proud + loud for Asian flavors + stories ๐๐ฝ
๐จ OMSOM IS NOW IN
@Target
NATIONWIDE! ๐จ
You can grab our proud + loud sauces in 550+ stores across the nation ๐
We shot our shot + landed the biggest bullseye of all ๐ฏ
๐จ UPDATE 3/12: as of 6:15p ET, a statement was released by the Treasury, Federal Reserve, + FDIC saying that all SVB depositors will have access to their accounts starting Monday 3/13! We wonโt breathe easy until we have access to our funds, but this is DEFINITELY a win ๐ญ
if you're feeling generous + would like to support, purchasing directly is the best way to give us liquidity ASAP. all purchases will go to a new bank account + will help us continue to operate ๐๐ฝ
And just like that, the Omsom Phamily is growing! โฃโฃWe're a small, but mighty team looking for folks to help build the world we want to live in -- one that celebrates proud, loud Asian flavors + communities ๐ The 2 open roles:
Come center your joy & wellness at our Labor Day Outdoor Market. ๐๐พ
Youโll find a halal bakery, cold-pressed juices, wellness apparel, plants and dope brands like
@weareomsom
@casrumbeverages
@BazileSauces
!
September 5th | 12-6 pm
RSVP:
So, cat's out of the bag - we will be on the
@TODAYshow
tomorrow morning! ๐คฏ๐ We're just two daughters of Vietnamese refugees tryna bring some ~ spice ~ into pantries nationwide!
Us: โWe started Omsom to build the world we want to live in, that celebrates that there is no one way to be Asian American โจโ
Also us: *plans a chili oil showdown as a team bonding activity*
๐จ NEW PRODUCT DROP: ๐๐ธ๐โ๐ โ๐๐๐ป๐๐ผ๐ ARE HERE!
Lose yourself in lust at first bite - with thick โn bouncy knife-shaved noodles + eXXXtra luscious sauces thatโll make you lick the bowl clean ๐
SHOP NOW:
And...we're live! โก๏ธ Omsom proudly crafts starters that provide the foundation of a specific Asian dish you know (or don't) and love (or will). All packed into a pantry shortcut that is the real deal ๐ฅ Grab yours while it's hot๐๐ฝ
proud + loud has always been bigger than us - today weโre excited to announce that Omsom has been acquired by
@daydaycooker
, a leader in Asian food brands + a fellow Asian woman-run business ๐๐ฝ
Hello, world! We bring proud, loud Asian flavors into your home - sitting right in your pantry, between the tomato sauce & olive oil. Excited to give you a sneak peek into our kitchen! Learn more:
Our small, but mighty team is growing - we're hiring a full-time Content + Community Associate! Pls be passionate about the multitudes in Asian identity, live + breathe TikTok, and be super organised. More here โก๏ธ
We've been die-hard champions of MSG as a 100% safe + damn delicious ingredient, long loved by Asian communities. Its legacy in the US has been smeared by xenophobia + debunked science ๐
So co-founder
@kim617
wrote an IG post about this August 2020:
Hi, weโre new here ๐๐ฝ
Omsom launches next week (!) to bring proud, loud Asian flavors into your kitchen!
Sign up to get the drop when itโs hot: ๐ฅ
๐ SENIOR D2C MARKETER (PT): Have you built a growth + retention strategy for an early-stage D2C biz? Stoked about our commitment to real deal Asian flavors? Apply:
First-generation Vietnamese American sisters Kim and Vanessa Pham launched their brand
@Omsom
during the early days of the pandemic, despite warnings to hold off.
Now, their popular products, which they say taste โlike home,โ are in grocery stores across the U.S.
๐จ BIG NEWS: Omsom just landed in every
@sprouts
store nationwide...kinda! Here's the tea ๐
Weโre officially part of what Sprouts calls their โForagers Programโ which means that we're in every store...
As part of an ongoing series, we're continuing to highlight female owned small businesses! Today
@JillMartin
takes a look at Rae of Light accessories and the home cooking site,
@weareomsom
!
Growing up as first-gen Viet Americans, we never felt represented by the "ethnic" aisle in mainstream grocery. We're building Omsom to bring you proud, loud Asian flavors - and we're thankful for folx like
@mariayagoda
who amplify our story โจ
Fast forward to this week: we just dropped the first product in our category to PROUDLY feature MSG as a core ingredient - made in collab with
@Pepperthai2
, our fave auntie ๐
All the sauces, aromatics, and seasonings you need for each dish are packed into an easy-to-use pouch - ready for you to rip, pour, and fire up! We launch with Vietnamese, Thai, and Filipino products next week! ๐ฅ Get the drop when it's hot:
You may have seen some of our products already ๐, but thought weโd give you the 411 ourselves! Omsom proudly crafts starters - pantry shortcuts for specific Asian dishes โก๏ธโฃ
weโre not going anywhere - Omsom will operate independently within DDC, but with more resources! expect to find more damn delicious Asian products in more stores ๐
hereโs to the next chapter of proud + loud ๐ฅ
WEโRE HIRING: Director of Growth ๐
Help us build out our omni-channel growth marketing strategy to catapult Omsomโs stories + products into more American homes ๐
Learn more + apply here:
y'all loved our lil' uniform so much - we decided to make 'em publicly available! new
@omsom
tees + bucket hats just dropped for the groovers + shakers ๐ฅ
shop now:
@gottakeepgoingn
@ChefWay__
Thank you for bringing this to our attention - we're deeply troubled by his behavior. We worked with him in Aug 2021 for a once-off engagement - we have not worked with him since + have NO plans to work with him ever again. Thx for holding us accountable.
๐๐ฝ We'd love your vote: Omsom has been nominated for "best culinary business innovation" in
@TimeOutNewYork
's Time In Awards! Support ya fave WOC-run food brand:
Thank you to this incredible community โ your rallying + sharing demonstrated just how powerful consumer pressure can be in changing institutions. Weโre so humbled by you all. Thank you ๐๐ฝ๐
A new sauce kit for delivery is hoping that home cooks will create less-ubiquitous Southeast Asian dishes โ with help from the chefs of hit restaurants like Fish Cheeks
we accomplished so much and still, we were not immune to the realities of running a small CPG business ๐
centering our values + this idea of Asian American abundance showed us the path forward: pursuing an acquisition to get our team the resources we need to keep growing ๐๐ฝ
Us: "We started this company to reclaim + celebrate truly important Asian American stories."
Also us: *talks to journalists about our uncles drinking Henny* ๐
Thanks for the shout-out,
@dominomag
!
As a proud + loud Asian food brand, weโve long battled the bad science + anti-Asian xenophobia surrounding MSG.
So weโre tackling this slander head on with a new product drop that re-imagines the classic salt + pepper shaker set - now to include our fave umami dust, MSG โจ
It feels tough to celebrate anything Americana right now, but we're honored for the opportunity to share our story on such an American institution - and highlight the POC + immigrant communities from which Omsom was born ๐ Tune in tomorrow at 9am ET!
So stoked to host Jen from
@JustEatLife
next week for Riff Raff, our new virtual event series where we dish fire food + even hotter takes ๐ฅ Jen is a superstar with 100k+ YouTube subscribers, a
@tastemade
TV show, and is a
@FoodNetwork
Chopped Champion!
Biggest news today is
@omsom
โs extension into noodles โso smart ๐
As always the branding is unapologetically bold and beautiful ๐ป
This is gonna be a hit in groceries
This comes after months + months of (virtual) recipe tasting + testing across Brooklyn <> LA with
@pepperthai2
๐ฅ It was a lot of work, but we're so proud to develop product to change the narrative around this maligned ingredient ๐๐ฝ
Our small, but mighty team is growing! We're looking for a Director of Operations - is that you? ๐
๐ Analytical problem-solver
๐ฉ Experienced supply chain + ops thinker
๐ Down to ride the startup waves
Apply today:
5 years ago, first-gen daughters of viet refugees
@kimoftheinternet
+
@vanessapham
quit their jobs on just a mission: to reclaim + celebrate the multitudes in Asian flavors + stories ๐ฅ
(this is a video we sent our parents when we first started working on the biz!)
Omsom is a hyper-intentional, mission-driven business run by two Southeast Asian WOC + we're so excited to get to know you better. Come help us continue to build magic โจ
Word on these streets is that kimchi may or may not help you fight COVID. 99% sure the science is suspect here, but we're still long on the dankness! ๐ฅฌ๐ถ