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yang you

@_yangyou

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head of design @paradigm • prev @syndicateio @anchorage • designing for frontiers, innerspatial exploration

San Francisco
Joined October 2018
Don't wanna be here? Send us removal request.
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@_yangyou
yang you
2 years
Excited to share that I’ve joined @paradigm as a designer, working with the firm, the portfolio, and the community to design more intentional, human experiences for crypto & web3.
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@_yangyou
yang you
3 years
there is not nearly enough women building in web3 yet but the women that i do meet that show up to events & put themselves out there are legendary i am hopeful
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@_yangyou
yang you
1 year
if you're a product designer hungry for a new full-time or contract role, DM me! we have a number of stellar opportunities in the @paradigm portfolio ✨
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@_yangyou
yang you
2 years
obsessed with this mint experience.. #438 reporting for leisure @Poolsuite
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@_yangyou
yang you
3 years
stoked to be giving my first talk tomorrow on Design in Web3 for @defialliance 👀 a sneak peek:
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@_yangyou
yang you
2 years
new news dropping soon.. excitement intensifies if you’re a designer in web3 or looking to join the space, let’s connect ✨
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@_yangyou
yang you
1 year
we’re hiring a *product designer* to craft the shared brain of @paradigm -- the internal collaboration & portfolio management platform that powers our investing ops if you love working closely with internal stakeholders & diving deep into the investing process, shoot me a DM
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@_yangyou
yang you
3 months
high on coffee thinking about how instant cross-chain bridging would make onchain commerce so much easier pay with whatever you have in your wallet. set default chains and priority for backup funding~
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@_yangyou
yang you
3 years
1/ after spending the last two years designing institutional crypto experiences @Anchorage , I’m joining @SyndicateDAO to work on the UX of democratized investing ✺
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@_yangyou
yang you
2 years
who's headed to EthDenver this year?? rollcall esp if you're in design & product 📣
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@_yangyou
yang you
3 months
it's time: we're hosting a curated dinner during @Figma Config at one of the loveliest rooftop restaurants in SF. decompress & dine with us~ comment below if you're in town. if we don't know each other, share something cool you've shipped on the interwebs
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@_yangyou
yang you
3 years
been thinking a lot about UX in web3 in preparation for a few upcoming presentations and summarized a few ways in which our mental models are *actually* shifting as users:
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@_yangyou
yang you
3 years
@defialliance and here’s the recording! my 60m talk on some great product ux and why they work ✨ 📹 with @defialliance @vectordao
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@_yangyou
yang you
2 years
the gold standard of membership NFTs that get you 1.50 hot dog combos and kirkland signature priced gasoline. there is no better utility
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@_yangyou
yang you
7 days
my #1 rule for user research is never ask a person what they want to uncover *revealed vs. stated preferences*, ask open ended q's & follow-up whys > “tell me about the last time you..” > “how did you decide?" > “why is that?"
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@_yangyou
yang you
3 years
see ya soon @EthereumDenver ✌🏼
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@_yangyou
yang you
1 year
unveiling the experimental, AI-powered election game i’ve been jamming on with @_Dave__White_ , @jiang_kev , and @egeozin in this alternative universe, shoot your shot at a tweet-sized campaign statement to win over a group of unexpected voters 🗳️ play at
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@_yangyou
yang you
2 years
sf be like hi my name is x i enjoy long walks on the embarcadero with my airpods in listening to the latest crypto podcast on my way to a [product launch party / portco mixer / investor dinner]
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@_yangyou
yang you
2 years
life update: friday was my last day at @SyndicateDAO feeling extremely grateful to have had a hand in building the foundations of web3 investing: from clubs to collectives, and everything in between
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@_yangyou
yang you
2 months
we hosted a dinner last night with designers in & outside of crypto and it was the best time — everyone's building on some exciting frontier. question of the night: what are you inspired by lately?
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@_yangyou
yang you
2 years
things that will unlock significantly better ux in web3 🔜 1/ APIs for human readable blockchain data — read 'alice bid $80 on this nft' instead of '0x82k1h => 0x7j2w4' 2/ zero knowledge proofs — show i've done the work & own the goods w/o revealing my wallets or private data
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@_yangyou
yang you
8 months
new year, new coworking cafe - this time in nyc :) 9a-5p on 1/24 at a beautiful cafe in the city. like last time, there will be *details* come with ideas, we'll provide the caffeine. rsvp link in thread!
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@_yangyou
yang you
11 months
SF left a little more aligned today 🍵
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@_yangyou
yang you
2 years
dear founders, equipping your high-agency *first/early designer* with a few things will help retain them in the long run 👇🏼
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@_yangyou
yang you
2 years
appreciating the lil design details on @blur_io 's nft marketplace aggregator ❤️‍🔥 - detecting user intent & informing me "activity paused on hover" - showing data liveness from all sources - setting 3 gas fee presets for adaptable convenience - showing items marked as suspicious
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@_yangyou
yang you
2 months
created the Braun T523 Radio control panel in figma as a study on the details. 1960s Rams design is timeless -- highly recommend checking out all the analog listening instruments at the Art of Noise exhibit at the SF MoMa figma community file linked below
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@_yangyou
yang you
1 year
web3 ux improvements are built on top of web2 advancements — wallet onboarding is about to get better passkeys are stored locally, securely generated, and use familiar interactions (e.g. biometrics)
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@_yangyou
yang you
2 years
a platform to share who in your network is subletting or open to subletting their apt in nyc so we can all calm down
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@_yangyou
yang you
1 year
open crypto datasets as a public good 👀📊
@notnotstorm
storm
1 year
🟩📊🌀excited to announce the launch of the Paradigm Data Portal 🟩📊🌀 TLDR: we are assembling a bunch of public crypto datasets for researchers and tool builders short thread
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@_yangyou
yang you
8 months
open for ideas, always. paradigm cafe in nyc was a big hit today, esp loved meeting more of the design community 🫶🏻
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@_yangyou
yang you
8 months
new year, new coworking cafe - this time in nyc :) 9a-5p on 1/24 at a beautiful cafe in the city. like last time, there will be *details* come with ideas, we'll provide the caffeine. rsvp link in thread!
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@_yangyou
yang you
2 years
for many years i said i wanted to learn motion and never did finally did it for this v special @SyndicateDAO launch :’) very happy with the outcome even though aftereffects is a pita and i don’t want to touch it ever again
@KennethCassel
Kenneth Cassel
2 years
what web3 products have the best designs? love the animations here from @SyndicateDAO i want to see other badass examples in the space
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@_yangyou
yang you
1 year
reminder PSA to early career designers: how you present your work is just as important as the work itself if you’re going to share your work, sweat the details. it takes 3 secs to pass on a portfolio if i spot: - typos in the case study or product copy - padding, alignment, or
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@_yangyou
yang you
2 years
designed something fun for the @nounsdao community ⌐◨-◨
@dadkins_
danny adkins
2 years
⌐◨-◨ HOUSE OF NOUNS ⌐◨-◨ excited to share a collab with the absurdly talented @_yangyou to build a new home for Nouns governance! check out our submission in @nounsprophouse :
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@_yangyou
yang you
11 months
SF left a little more aligned today 🍵
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@_yangyou
yang you
1 year
thanks old friends & new for coming out, and those who brought #config2023 to life 🫶🏻
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@_yangyou
yang you
3 years
ok i'll bite, i finally got on @Superhuman for email and my god, how do i E, J, and Command+K everything else in life
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@_yangyou
yang you
2 years
did not expect ai prompt writing to become part of my job so quickly and yet here we are
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@_yangyou
yang you
1 year
“should designers product??” the best PM i’ve worked with understood problem identification and expanded my playing field of design the best designers are extremely product minded and think long while building for today i cheered too but iykyk what a stellar PM partner can do
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@_yangyou
yang you
1 year
if you're in SF next week during @figma Config, we're hosting designers at the edges of crypto & future computing for a fun gathering on the 22nd❣️ DM if you're building + envisioning new worlds
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@_yangyou
yang you
3 months
we're running it back with Paradigm Cafe, this time in SF next week ☕ snacks and caffeine from 10a-5p :) (come chat design - i still do this despite my tweets becoming full time event promotion) RSVP link in thread
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@_yangyou
yang you
8 months
open for ideas, always. paradigm cafe in nyc was a big hit today, esp loved meeting more of the design community 🫶🏻
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@_yangyou
yang you
4 months
within crypto, i’ve seen founders be more bought in on hiring design talent to compete, but most are not using design to its fullest potential at companies. we’ve won some “design as craft” races but are far from winning the “design as practice” marathon. much of the work
@garrytan
Garry Tan
4 months
Great UX and design seems like a bit of a lost art in 2024 for new builders and founders. What can we do to fix this?
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@_yangyou
yang you
2 years
building the thing right is an undervalued part of building the right thing
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@_yangyou
yang you
1 year
stoked for tomorrow. there’s been many inflection points for design lately, and this is an in-person manifestation of it all come say hi to @achalvs and i!
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@_yangyou
yang you
2 years
this was a trip down memory lane talking about my journey into web3 & breaking down @SyndicateDAO thanks @wiiichang & crew for having me on your pod!! 🎙✨
@wiiichang
Will Chang
2 years
Just released a new episode w/ our friend @_yangyou , product designer at Syndicate and VectorDAO! In this episode, Yang shares with us: - Her journey into Web3 design - What good Web3 design looks like - The human side of Web3 Listen:
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@_yangyou
yang you
3 years
@Sidaelle @joulee many things - fragmented experiences when protocols are composable & can be built by anyone - balancing privacy v. transparency, security v. convenience etc. more carefully - accounts for a new level of "user error" i did give a preso about this here :)
@_yangyou
yang you
3 years
@defialliance and here’s the recording! my 60m talk on some great product ux and why they work ✨ 📹 with @defialliance @vectordao
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@_yangyou
yang you
20 days
day 1 of Frontiers one thing to know about @gakonst is there can never be too many stickers
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@_yangyou
yang you
2 years
roll call: which web3 projects are looking for product design help? 🪄
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@_yangyou
yang you
2 years
as always, any designers exploring a new role/oppy in crypto & web3 -- dm me :) forever grateful for the ones that helped me on my journey and would love to pass that on
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@_yangyou
yang you
3 years
*not another @EthereumDenver annou-* confirmed that i'll be speaking on Fri 2/18 2:20pm at Wave Stage 🌊 at Sports Castle! on designing better products for the humans of web3 pls come say hi!
@_yangyou
yang you
3 years
see ya soon @EthereumDenver ✌🏼
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@_yangyou
yang you
10 days
lil snippet of what we've been experimenting & testing in the futarchic lab: advancing trading views for multi-outcome grants
@metaproph3t
Proph3t
10 days
dear my beloved futards, here's what's top of mind this week: - growth is king: it's obvious but worth repeating that the #1 priority with every action we take is onboarding new traders and new organizations. I think the highest leverage points today are: - improving the UI/UX
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@_yangyou
yang you
3 years
the success of an exploding industry overshadows the success of the individual + company. this article convinced me to work in crypto two years ago, and today i realized it was written by @jillruthcarlson
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@_yangyou
yang you
1 year
*excitement intensifies* it’s been a while. what drawing & notetaking apps are the best these days? for vector, fresco or illustrator?
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@_yangyou
yang you
6 months
hosting a small group of designers for the Bay Area screening of gary hustwit's Eno in May... the man that's shaped the sounds of david bowie to microsoft windows alike have just a few spots - comment below if interested👂
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@_yangyou
yang you
3 years
look ma, we're on the homepage @read_cv 👀
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@_yangyou
yang you
1 year
#config2023 has the same production quality as @adobemax circa ~2015/16, and hits even harder when it’s a tighter niche of product designers (vs general creatives) day 1 ✨ @figma knows how to ship with heart
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@_yangyou
yang you
3 years
proof of vacation 🏝 my dad always said that it heals to look at nature’s greens & blues
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@_yangyou
yang you
3 years
web2 companies shift from serving customers to extracting value once switching costs are high web3 companies *must* continually evolve to serve customers—it takes one tap to unlink wallet and hop onto the next 💨 user centered design is a LIFELINE to building product in web3 ⛑
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@_yangyou
yang you
1 year
first pieces out from my first pottery course :) nothing more humbling than admitting defeat against a lump of clay that won’t center // amazing feeling to craft something from mud on the ground
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@_yangyou
yang you
1 month
seeing lots of photo journaling (moshicam), social networking (warpcast), and visual media apps (rodeo, zora) this consumer crypto summer 5 years ago we were painting the narrative of owning your media/followers, now we’re doing it
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@_yangyou
yang you
1 year
who's going to fwb fest??
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@_yangyou
yang you
6 months
the solution to getting the best of nyc x sf energy is to bring one to the other. i’m calling it coastal cross pollination h/t @HipCityReg @seanxthielen @thecpe for bringing this to sf 🫶🏻 rad fireside with @freddyanzures
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@_yangyou
yang you
2 years
If you’re a crypto-curious designer or founder of a web3 company or protocol with design at the forefront, I would love to meet. Send me a note at yang[at]paradigm[dot]xyz :)
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@_yangyou
yang you
8 days
last week i worked with @MetaDAOProject @metaproph3t @metanallok to conduct user interviews and learn the motives behind “a prop worth trading” sharing some funny learnings that can be applied across other *trading products* UX
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@_yangyou
yang you
10 days
told my gen z niece that i wanted to make an impact at my first job and her eyes visibly rolled to the back of her head the future is bright yall
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@_yangyou
yang you
7 months
completing our ghastly to gengar pipeline - who's building?
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@_yangyou
yang you
7 months
had many insightful convos this past week with builders in nyc. some themes that stood out: > picking the right battles as a product designer, and setting up the right process from day 1 > role of design thinking in crypto, when external incentives are the new playing field
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@_yangyou
yang you
2 years
not bc that’s the only crypto term i know in chinese.. 👕 swag cred to @AlchemyPlatform
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@_yangyou
yang you
2 years
secured: summer in nyc ☀️ spending the month of June there - who should i meet & what events should we check out? also proper time to share that i'll be speaking at @NFT_NYC ! web3 summer is gonna be __
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@_yangyou
yang you
2 years
still feels a little unreal to see web3 irl in this city. hints in every neighborhood @VectorDAO x @nounsdao , @BoredApeYC , @AkuDreams @Micah_Johnson3
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@_yangyou
yang you
2 years
the happiest msgs :’) i love putting great designers in touch with great founders one of my side goals is to become the sima auntie for web3 design there i said it
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@_yangyou
yang you
1 year
. @Poolsuite does it againnn 🤌🏼🌴
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@_yangyou
yang you
2 years
call me old fashioned but no wifi/offline time in planes & trains are sacred and should be kept that way
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@_yangyou
yang you
1 month
walked 23mi thru the high sierras of Yosemite last weekend 🥾 truly liberating carrying nothing but life’s necessities on your back
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@_yangyou
yang you
1 month
one of my favorite parts of the job is getting to reimagine experiences for net new methods of human interaction MetaDAO's doing this with *Futarchy* -- a rational decision making process based on market outcomes whiteboarded concepts below ↓
@MetaDAOProject
MetaDAO
1 month
We’re excited to announce that @paradigm and 30 contributors to the Solana ecosystem have joined MetaDAO!
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@_yangyou
yang you
2 years
there’s more to come from this team so watch out :) i’ll be taking some time off before starting a new endeavor to design for web3 more broadly, and work with more founding teams 💫
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@_yangyou
yang you
6 months
more importantly, the birth of <$0.01 gas ⛽ the most beautiful off the cliff graph
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@_yangyou
yang you
6 months
happy 4844 week! aka the birth of ephemeral blobs
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@_yangyou
yang you
3 years
Linda was one of the key reasons I stumbled into crypto. Before even having met in person, she passed my name along to companies, answered my q's, and it led me to where I am today. Grateful for her and other women who *champions for* other women on this #InternationalWomensDay
@ljxie
Linda Xie
3 years
If you’re a woman interested in joining the crypto space but have some questions or concerns about crypto, DM me and I’ll try my best to answer them! In the meantime, highly recommend checking out a16z crypto canon as a great educational resource
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@_yangyou
yang you
3 years
last week's @EthereumDenver was special not just bc of the people & energy, but also that i got to give this talk on designing in web3 to a *real, live audience* again 🧵
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@EthereumDenver
ETHDenver 🏔🦬🦄
3 years
Watch the recording of Yang You talk about Designing for the Humans of Web3 while at #ETHDenver here: @_yangyou from Syndicate
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@_yangyou
yang you
2 years
designing in web3 some days: man im doing god’s work, redefining financial rails and how ppl experience a self-sovereign digital world other days: aligns checkboxes in nested filter so you can find most affordable monkey with the purple bandana eyes on the big pic, builders
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@_yangyou
yang you
3 years
i find the deeper you get into something, the harder it becomes to succinctly explain the basics, so here’s an attempt 📌 a beginner’s explanation of web3 in less than a min:
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@_yangyou
yang you
2 years
“We need better design in web3” is a given. What’s less obvious are the many yet-to-be-solved technical problems that will have *outsized* improvements to user experience — problems that the @paradigm team has been at the forefront of since inception.
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@_yangyou
yang you
6 months
it's true all of it
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@miranda_nover
Miranda Nover
6 months
I have heard from multiple men in sf that they think raising $10M is easier than finding a gf
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@_yangyou
yang you
3 years
magic happens when you bring together digital souls in an analog world that was this week ✌🏼 @EthereumDenver 2022
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@_yangyou
yang you
2 years
the contrast a merge in the decentralized world that’s heavily tested in the open, voted on, anticipated by the public a merge in the centralized world that’s done in secrecy, a shocker to the most loyal fans & users
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@_yangyou
yang you
1 year
a theme in recent times: as our tools become more powerful and the design <> deploy gap is (excitingly) closed, designers will need to be increasingly more intentional & self-aware to maintain that creativity > sufficiently diverge before efficiently converging when using tools
@AisleOne
AisleOne
1 year
Chatting with a friend about the new Figma features, design has become so boring partly because our tools are now about efficiency and not about creativity. Also, Config isn’t for designers. It’s a way for Figma to sell to managers. Even the talks are mostly high-ups.
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@_yangyou
yang you
3 years
/end feels here is the deck — a crash course on web3 & investing in crypto: 👩🏻‍🏫
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@_yangyou
yang you
1 year
design for spatial input *eyes* are the new mouse, communicating intent - place content inside the field of view: 30deg - min target area: 60pts - use round shapes, best at guiding eyes to center - dynamic scale over fixed scale, to preserve size of target areas
@_yangyou
yang you
1 year
new design principles on spatial input (this whole series is stellar)
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@_yangyou
yang you
1 year
typography for lawyers, by matthew butterick (2010)
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@_yangyou
yang you
2 years
touched grass, sand, rock, and the pacific this weekend on the lost coast
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@_yangyou
yang you
3 years
yesterday i gave a talk on crypto & web3 to a women’s personal finance club at a FAANG. some feels about this one…
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@_yangyou
yang you
1 year
sat morning glaze fest ☀️ crazy how different some of these glazes appear before & after firing
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@_yangyou
yang you
8 days
gmonad
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@_yangyou
yang you
23 days
@FrankieIsLost @_charlienoyes not if i steal him first
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@_yangyou
yang you
10 months
a team that truly values and has thought immensely about what our on-chain UX should look & feel like, end to end 🌟 @privy_io from the curious first timer to seasoned veteran
@privy_io
Privy
10 months
1/ Hi again! Today, we’re excited to announce our $18M Series A, led by @paradigm !
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@_yangyou
yang you
2 years
and on the four billionth n some rotation of this star matter they call earth in an era they call holocene two creatures cross paths on the hills of california and exchange some cordial noises “happy earth day” what a time to be alive
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@_yangyou
yang you
4 months
every conference should have a morning 5k run club along venice boardwalk h/t @vmny @receiptsxyz for hosting 🏃🏻‍♀️
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@_yangyou
yang you
2 years
@femkesvs self-awareness
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@_yangyou
yang you
8 months
looking to meet more *designers in NYC* this trip, and trying something new. reply with or DM me a topic that's peaked your curiosity recently (anything goes: design, crypto, career, life..) if it's something i'm interested in too, will reply and we can discuss over a 1:1
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@_yangyou
yang you
3 months
+++1. i inevitably get into convos about SF vs NY and my answer has always been — it’s what you make of it. seek out community or go out to create it. connection comes from being genuinely curious in others.
@gakonst
Georgios Konstantopoulos
3 months
I've been in SF for two years now, and I love it. But I love SF not for its great tech scene, or for the ability to network with great people. I certainly don't like spending time with investors or tech people in my off time. People ask you "what do you do" in the first 3
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@_yangyou
yang you
5 years
So much of our life is dependent on where we grow up, what card we draw in this “geographic lottery” of the world 🎫 🌎 Public blockchains help break this mold by democratizing access to markets & financial services. Opener by @willwarren89 at #0xpo @0xProject
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@_yangyou
yang you
2 years
I'm truly honored to work with @achalvs , @matthuang , and the rest of the @paradigm team on designing the next generation of the internet & supporting the teams behind it!
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