Will Staunton Profile Banner
Will Staunton Profile
Will Staunton

@_willstaunton

618
Followers
872
Following
26
Media
262
Statuses

Written word guy at Girdley Media.

Canada
Joined March 2016
Don't wanna be here? Send us removal request.
@_willstaunton
Will Staunton
1 year
@girdley Classic Girdley, subtweeting his kids
2
0
12
@_willstaunton
Will Staunton
9 months
Turns out this @girdley character knows a ton about buying businesses! So if you're searching, don't start from scratch. We worked really hard on this course. It's great stuff. Zero fluff. Major kudos to Michael, @TyDeemer , and @dlitztv !
@girdley
Michael Girdley
9 months
Everyone I know trying to buy a business has this problem: Finding a good business to buy. It’s not surprising. The advice out there now simply doesn’t work in today’s reality. You see it in the results: Many hunt for 12-18 months and never find a deal. It’s sad. – I’ve
101
16
356
0
3
8
@_willstaunton
Will Staunton
1 year
An alternative proposal to the Eiffel Tower was a 900-ft tall guillotine. Key Business Insight: Good branding is forward-looking, not stuck in the past.
1
1
7
@_willstaunton
Will Staunton
1 year
One of the displays at the 1893 Chicago World's Fair was a gigantic wheel of cheese from the Dominion Experimental Dairy Station in Perth, Ontario. It was so heavy that the floor immediately collapsed when they set it up. Where have all the Experimental Dairy Stations gone?
Tweet media one
1
0
4
@_willstaunton
Will Staunton
1 year
SMB Twitter is always saying: "The French Revolution has no lessons I can use to inform my business measurement strategy!" Guess what! They're totally wrong! The French literally created the metric system. Here are 3 KEY METRIC INSIGHTS we can learn from them:
3
0
5
@_willstaunton
Will Staunton
1 year
In 919, Henry, Duke of Saxony, was made king of East Francia, but was nowhere to be found. It took several days to find him, out in a distant swamp, laying traps for ducks. As such, he is now known to history as "Henry the Fowler". (1/2)
1
0
5
@_willstaunton
Will Staunton
9 months
@girdley @SamShepler Wait, is it still under NDA that you're starring in Dune? I thought the secret was out
0
0
5
@_willstaunton
Will Staunton
11 months
1
0
4
@_willstaunton
Will Staunton
10 months
@girdley @jcolesimpson @AustinLinney That's a good summary! We pull content from Michael's Twitter, courses, podcasts, and new ideas that come up all the time. I polish it up into the final product you read. And weekly strategy meetings w/ Girdley Media CEO @TyDeemer ).
0
0
3
@_willstaunton
Will Staunton
1 year
In 1896, the Love-Me-Littles (the Queen's University women's hockey team) were not allowed to wear pants. So the goalies sewed weights into the hems of their skirts to stop the puck. Key Strategy Insight: Don't wear pants to stop other people achieving their goals.
Tweet media one
1
0
4
@_willstaunton
Will Staunton
9 months
@charliewrich @girdley @TyDeemer @dlitztv This went from a "Fearless" day to a "Lover" day
Tweet media one
0
0
2
@_willstaunton
Will Staunton
10 months
@girdley @charliewrich @TyDeemer Quick Michael! Evergreen content is trending right now!
0
0
3
@_willstaunton
Will Staunton
1 year
Two experts outstanding in their fields. Fields that are very far apart. #meticulously #curated #lists
Tweet media one
0
0
2
@_willstaunton
Will Staunton
1 year
From Stephen Budiansky's bio of Sir Francis Walsingham, "Her Majesty's Spymaster". Also how incredibly British for the national archives to have a currency converter that goes back to 1270: £3,000 from 1550:
Tweet media one
0
1
4
@_willstaunton
Will Staunton
1 year
Is it a hard and fast rule that first tweets suck? Glad that's out of the way then.
2
0
4
@_willstaunton
Will Staunton
11 months
@girdley Isn't there one... something like, "Tastes Like Chicken", by Michael somebody or other?
1
0
3
@_willstaunton
Will Staunton
9 months
@dklineii @girdley We were hoping to have the time machine download ready too, but no luck, Sorry Dave!
1
0
3
@_willstaunton
Will Staunton
8 months
@girdley @WilsonCompanies @TyDeemer @dlitztv Any video with you laughing for 15 seconds straight is a good one in my books.
1
0
2
@_willstaunton
Will Staunton
1 year
NB: This is not my original research. It’s just that @TheRestHistory ’s episode “The Real Da Vinci Code” was so good I found myself taking notes to keep it straight. I figured I’d share!
0
0
2
@_willstaunton
Will Staunton
9 months
I never understood the whole "most books could be a blog post" idea until I looked at the business section.
@MatznerJon
Jon Matzner
9 months
One of my early regrets in business: Thinking that non-fiction books were the best way to learn about the way the world is. Specifically, devouring random "pop biz" books by the dozen with some new method or manifesto. Better choice: 10% hardcore biz books, memoirs, and
32
4
56
1
0
3
@_willstaunton
Will Staunton
11 months
@Molson_Hart @girdley @TyDeemer @haydenjcohen @girdley if you're flashing people on tiktok we should probably have a company meeting about that
1
0
3
@_willstaunton
Will Staunton
9 months
@girdley As a totally unbiased source, this course looks amazing
1
0
3
@_willstaunton
Will Staunton
1 year
3. Successful measurement needs buy-in It took about 100 years (apt!) for most of France to actually adopt the metric system. From 1812-1840 the gov. compromised with "mesures usuelles" -- metricized versions of existing units. People got used to it. And then it was law.
1
0
3
@_willstaunton
Will Staunton
11 months
@girdley "After Dinner Stories", with Michael Girdley. Love it.
1
0
3
@_willstaunton
Will Staunton
11 months
@dklineii @girdley Must be good conclusions!
0
0
2
@_willstaunton
Will Staunton
1 year
@EverestBrady @girdley @joshuamschultz Thanks! We're having fun with it. And Michael has no shortage of existing material to draw on!
0
0
3
@_willstaunton
Will Staunton
1 year
Today I learned the "Max PSI" on your car tires is NOT what you should inflate them to. Instead check the sticker inside the driver side door. I'm gonna call a mulligan for my last 18 years of driving. KEY BIZ TIP: Even if something looks obvious, you might still be wrong.
0
0
2
@_willstaunton
Will Staunton
1 year
The "real story" of The Da Vinci Code is a hilarious (and surprisingly shallow) historical dive of regular people just trying to make a buck. Dan Brown has said 99% of the history is true. Let's see where it actually comes from. **Spoiler alerts for the Da Vinci Code, I guess?
1
1
3
@_willstaunton
Will Staunton
10 months
Classic literature is full of KEY BUSINESS INSIGHTS, e.g.: If you find yourself in 1850s rural France, do NOT extend a line of credit to any Madames named Bovary. She's NOT good for it.
0
0
3
@_willstaunton
Will Staunton
9 months
In addition to Excalibur, King Arthur carried a lance named Ron. KEY BUSINESS TIP: A cool name is more memorable than "Ron". (Sorry Rons.)
2
0
2
@_willstaunton
Will Staunton
9 months
@girdley "Small Business Owner Providing Employee Services Under Comprehensive & Exclusive Employment Contract" Brilliant
0
0
2
@_willstaunton
Will Staunton
9 months
@WillStern_ @charliewrich Derivative Thought Guy is available
1
0
2
@_willstaunton
Will Staunton
1 year
@girdley @michaelmrush Thanks @michaelmrush ! Good stuff to consider.
0
0
3
@_willstaunton
Will Staunton
1 year
(2/2) Key Business Takeaway: only ever be doing things that will sound cool, in case someone, somewhere, is making you a king. It may become your nickname for the next 1,104 years. (Is "Fowler" cool? I can't decide. The homonym isn't flattering.)
2
0
3
@_willstaunton
Will Staunton
9 months
@Patticus I used it to remove timestamps from a video transcript. It seemed frustrated.
1
0
0
@_willstaunton
Will Staunton
1 year
@girdley Looks perfect to me
1
0
2
@_willstaunton
Will Staunton
1 year
Key Biz Tip: Cheese is bad for fish, so best kept out of rivers. This concludes my hard-hitting trilogy of mammoth cheese insights.
0
0
2
@_willstaunton
Will Staunton
1 year
In the summer of 1976, North Korea killed two US Army officers who were cutting down a tree in the Demilitarized Zone. Three days later, the US & South Korea tried again, this time bringing a "show of force". Here's what they meant by "show of force":
1
0
2
@_willstaunton
Will Staunton
1 year
@girdley @TeffDotTech I'll run your D&D campaign, Girdley!
0
0
1
@_willstaunton
Will Staunton
1 year
@girdley @SpiritofPines @TyDeemer Oh didn't we mean trillion Michael? Must be a typo
0
0
2
@_willstaunton
Will Staunton
1 year
Key Business Insight: The best time to prune trees is actually between November and March, when trees are less susceptible to insects or disease. If, however, the entity pruning the tree is the US Army, let them go ahead.
0
0
2
@_willstaunton
Will Staunton
1 year
KMT 6: If it ain't broke... Buckle up, ad world: this market-proven banger of a jingle is in the public domain. I think we'll be hearing a lot of "Tiddy dol, tol drol, tiddy dol, tol dol, tiddy, tiddy dol" in the next few ad cycles.
Tweet media one
1
0
3
@_willstaunton
Will Staunton
8 months
@ClintFiore The big question: are you lip taping after Breath?
1
0
2
@_willstaunton
Will Staunton
1 year
@girdley @AKASpencerScott Excellent! Can I put you down for 1,000 t-shirts a month, Spencer?
1
0
1
@_willstaunton
Will Staunton
11 months
@Molson_Hart @girdley Appreciate it Molson. Thanks for the insights. We're definitely chewing on this stuff for website 2.0 I'm going to be that 2nd guy on some interviews soon. It also gives me time to warm up my psionic powers and mindread them
0
0
2
@_willstaunton
Will Staunton
1 year
@_robyn_smith Thanks! I know we were all thinking it, I just decided to finally speak up
0
0
2
@_willstaunton
Will Staunton
1 year
I am concerned I may have accidentally created non-stupid business insights instead of stupid ones. Apologies.
0
0
2
@_willstaunton
Will Staunton
1 year
(2/2) Business insight: Don't appear to die in front of your investors — they might see an opportunity. From Peter Ackroyd's "London: the Concise Biography" (the "concise" may be misleading).
0
0
2
@_willstaunton
Will Staunton
9 months
@girdley Go team! Thanks Michael!
0
0
2
@_willstaunton
Will Staunton
10 months
@AustinLinney @girdley Glad you're into them you sicko
Tweet media one
1
0
3
@_willstaunton
Will Staunton
11 months
@KirkNewcombe @girdley @thepifdaddy From May 2nd to Oct 2nd, it was only 2.18%! Seems like more, but that could just be their generous portion size.
1
0
2
@_willstaunton
Will Staunton
1 year
0
0
2
@_willstaunton
Will Staunton
1 year
@girdley @DenconMedia Title of your book Michael!
0
0
1
@_willstaunton
Will Staunton
9 months
@chrissundberg @MainStSummit @EverestBrady Interested! I hope this will be Actionable Fiction with only stories about Growth Hacking and Repeatable Playbooks.
1
0
2
@_willstaunton
Will Staunton
1 year
@JadenFeddock @girdley Yep, WP plus Elementor.
0
0
2
@_willstaunton
Will Staunton
1 year
In 612BC, attackers destroyed Nineveh and burned the palace, wanting to wipe it from history. Instead, the flames baked the clay tablets inside, making them "among the best preserved documents from thousands of years of Mesopotamian history." Key Biz Tip: Keep clay records
0
0
2
@_willstaunton
Will Staunton
1 year
Key Branding Tip: To advertise to olden-times people, just add more words. Modern, efficient (gross): @StephenKing , On Writing (2000): "Kill your darlings." Old-timey, loquacious (splendiferous): @SirArthurQuiller_Couch , On the Art of Writing (1916):
Tweet media one
1
0
2
@_willstaunton
Will Staunton
9 months
@EverestBrady At least this Ron has magical powers! (Also in the book I read it was just "Ron", Rhongomyniad is objectively cooler.)
Tweet media one
1
0
1
@_willstaunton
Will Staunton
1 year
@girdley @JonathanDrake Yep! This one, with the narrow focus, is one of our best-converting landing pages. Some people will sign up and unsubscribe right away, but if they get value from the guide, that's great! (And maybe they'll come back later...)
0
0
2
@_willstaunton
Will Staunton
1 year
Key Marketing Tip: Use novelty sizing. In 1866, dairy farmers in Ingersoll, Ontario, made a colossal 7,000lb wheel of cheese and toured it across North America and Europe. It was a huge success. The next year, they got 300,000 orders from Britain alone.
Tweet media one
1
0
3
@_willstaunton
Will Staunton
1 year
Oh is Sir Arthur not on Twitter? Shoot.
0
0
2
@_willstaunton
Will Staunton
1 year
On New Year's Day, 1802, Thomas Jefferson was presented with a "Mammoth cheese" by a Baptist congregation from Massachusetts. As of March 1804, the cheese was still uneaten and described as "very far from being good". Some say it was later dumped in the Potomac river.
1
0
2
@_willstaunton
Will Staunton
9 months
@reggaj @girdley 100%, grandmas are the perfect target demo for this course Also tailored for nanas, babas, and omas
1
0
2
@_willstaunton
Will Staunton
1 year
Thomas Edison was so into concrete he sabotaged himself. He designed concrete chairs, cupboards, pianos, and "a mold of a complete house ... not just walls and floors, but every interior structure—baths, toilets, sinks, cabinets, door jambs, even picture frames." 1/3
1
0
2
@_willstaunton
Will Staunton
10 months
@mdpatrick @girdley It might behave differently if you've already used the form? I'll take another look. Appreciate you flagging it!
0
0
1
@_willstaunton
Will Staunton
1 year
@GregKamradt @girdley @TyDeemer Thanks for the insights, Greg!
0
0
2
@_willstaunton
Will Staunton
1 year
Happy Saturday! Here are 4 Key Business Insights from the life and gruesome end of Charles the Bad, King of Navarre (1332-1387) 🧵
1
0
2
@_willstaunton
Will Staunton
10 months
@p_millerd @AlexAndBooks_ Wait, is the popular consensus now that he writes bad books? I'm out of date!
1
0
1
@_willstaunton
Will Staunton
1 year
@girdley @LION_Seller @MehtabKarta This took me my whole two weeks so far
0
0
2
@_willstaunton
Will Staunton
9 months
@AnthonyVicino So THAT's why nobody at work wants to hear my D&D campaign recaps...
2
0
2
@_willstaunton
Will Staunton
1 year
@girdley @BoozeBreath @Molson_Hart Good call Molson. Here's a bunch, we can use these later: 🧵🧵🧵🧵🧵🧵🧵🧵🧵🧵🧵🧵🧵🧵🧵🧵🧵🧵🧵🧵🧵🧵🧵🧵🧵🧵🧵🧵
2
0
2
@_willstaunton
Will Staunton
1 year
@Capital4Value @girdley Michael, I think we need to talk about the riffraff in your Twitter audience
1
0
2
@_willstaunton
Will Staunton
8 months
@itstylermcgee @girdley @X Love to hear that! We're just under 30k!
0
0
3
@_willstaunton
Will Staunton
1 year
David Ogilvy said, “You aren’t advertising to a standing army; you are advertising to a moving parade.” But it seems like you should let those old-timey guys focus on riding their enormous bicycles?
0
0
1
@_willstaunton
Will Staunton
1 year
@NeelBParekh @girdley I guess we have minimum viable product then! Thanks for subscribing.
0
0
2
@_willstaunton
Will Staunton
10 months
@girdley Course guarantee: "Hair grows back or you get a refund!"
0
0
2
@_willstaunton
Will Staunton
1 year
"If you build it, they will come" - ❌False! These Roman camps have been sitting in plain sight since about 106AD. But with $0 in marketing spend, it took archaeologists nearly two thousand years to find them. Key Biz Tip: Always invest in promotion.
0
0
2
@_willstaunton
Will Staunton
1 year
1
0
2
@_willstaunton
Will Staunton
1 year
@deepakvenkatesh @girdley @Steele_Jake On the flip side, sometimes it meant he was writing just to fill words... Like many of the books on that shelf above!
0
0
2
@_willstaunton
Will Staunton
1 year
We’d better wrap this up with some KEY BIZ TIPS 1. Don’t sell masses you don’t say—you might get rich 2. Buried treasure gets customers in the door 3. It’s easier to sneak things INTO an archive than out 4. Don’t believe everything you read 5. The Da Vinci Code is 100% true
1
0
2
@_willstaunton
Will Staunton
1 year
@girdley @asmartbear @TyDeemer @WillStaunton Yeah this is one we may revisit as we develop our game plan further! Great thoughts Jason, thanks!
1
0
2
@_willstaunton
Will Staunton
10 months
@girdley Does the opposite work when you're underwhelmed?
1
0
2
@_willstaunton
Will Staunton
1 year
@girdley ""If you want to improve, you must be content to be thought foolish and stupid. - Epictetus" - Ryan Holiday's daily quote app
0
0
1
@_willstaunton
Will Staunton
1 year
0
0
0
@_willstaunton
Will Staunton
1 year
In 18th C London, a man collapsed in a gentlemen's club. "The club immediately made bets whether he was dead or not, and when they were going to bleed [try to revive] him, the wagerers for his death interposed, and said it would affect the fairness of the bet." (1/2)
1
0
1
@_willstaunton
Will Staunton
1 year
@bradford_hardin @girdley I guess we're done then? Pool time, Girdley?
0
0
1
@_willstaunton
Will Staunton
9 months
@girdley @TyDeemer @dlitztv Go team! Couldn't ask for a better crew.
0
0
1
@_willstaunton
Will Staunton
1 year
@Capital4Value @girdley Us St_ntons have to stick together
1
0
1
@_willstaunton
Will Staunton
1 year
KBI 4: Context is everything. It's usually fine for a seamstress to burn off loose threads with a candle. But if your doctor orders you "wrapped up from head to foot, in a linen cloth impregnated with brandy"... Consider alternatives.
1
0
1
@_willstaunton
Will Staunton
10 months
@p_millerd @AlexAndBooks_ Oh, too bad - I was enjoying thinking about one day reading Moneyball (but never actually doing it) Maybe I'll catch him on the next cycle
0
0
0
@_willstaunton
Will Staunton
9 months
@buccocapital Serious Monty Python vibes
Tweet media one
1
0
2
@_willstaunton
Will Staunton
1 year
At the Battle of Crécy (1346), a sudden rainstorm soaked the bowstrings of the French and they couldn't shoot. Instead of trying to shoot, the English unstrung their bows and put the strings under their hats until the rain stopped. (1/2)
1
0
1
@_willstaunton
Will Staunton
1 year
@msmeganweiss @girdley @msmeganweiss DM me and I can send it to you!
0
0
1
@_willstaunton
Will Staunton
1 year
Layer 9: A fortune a-massed The priest of Rennes-le-Chateau got hold of a directory of clergymen. He wrote offering to say masses for them, and got so much business he stopped bothering to say them at all (but still got paid). He was defrocked for “trafficking in masses”.
1
0
1
@_willstaunton
Will Staunton
1 year
So he spices things up. (Layer 6) He rebrands the priory as an ancient order founded by a crusading knight in 1099. He forges historical documents and sneaks them into the national archives. And, surprise surprise, he makes the destined Emperor of Europe… Himself.
1
0
1
@_willstaunton
Will Staunton
1 year
@girdley Sorry boss, I'll include the Chili's coupons next time
0
0
1
@_willstaunton
Will Staunton
1 year
Sourced from @TheRestHistory 's great series on the 100 Years' War, Barbara Tuchman, and, of course, Wikipedia.
0
0
1