The Wolf of Franchises 🍟 @franchisewolf Twitter profile

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The Wolf of Franchises 🍟

2 years

"Hear me out - a food truck that sells chicken sandwiches. I'll park it next to Chick-Fil-A and it'll only be open on Sunday's. I'll call it Side Chick"

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The Wolf of Franchises 🍟

@franchisewolf

2 years

In 1970, a businessman bought the rights to bring McDonald's to Japan. But when CEO Ray Kroc arrived 3 days before the 1st store was set to open, he was SHOCKED. Construction hadn't even begun! Here's how Den Fujita built a McDonald's in 36 hours (& grew an empire in Japan)🧵

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The Wolf of Franchises 🍟

@franchisewolf

1 year

A typical Planet Fitness has 7,500 members, of which only ~10% show up on a given day. In fact, the large majority of their 17,000,000 members worldwide rarely go to the gym. The genius behind the Planet Fitness franchise model:

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The Wolf of Franchises 🍟

@franchisewolf

1 year

In 2011, Dippin' Dots, aka the "ice cream of the future", went bankrupt. After being swooped up for relative pennies at just $12M, they were acquired last year for $222,000,000. The crazy part? Most of the company's value wasn't from selling ice cream. Here's the wild story:

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The Wolf of Franchises 🍟

@franchisewolf

2 years

Pizza Hut was once KING of the pizza industry worldwide. But the beloved brand - known for it's innovative menu and classic dining experience - is on the decline. Here's how it came to this:

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The Wolf of Franchises 🍟

@franchisewolf

2 years

At it's peak in 2007, Quiznos had ~5,000 stores and was doing close to $2B in revenue per year. Today they have ~200 stores left and can't stop the bleeding. Here's how the toasted sub empire collapsed 👇

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The Wolf of Franchises 🍟

@franchisewolf

2 years

Despite the slogan “ice cream of the future”, Dippin’ Dots went bankrupt in 2011. After a savvy acquisition by an oil tycoon for ~$12M, they now do over $330,000,000 in revenue per year. The crazy part? Most of the revenue isn’t from selling ice cream. Here's the wild story 🧵

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The Wolf of Franchises 🍟

@franchisewolf

2 years

Colonel Sanders began franchising KFC at age 65 using his $105 monthly social security check. Little did he know, his business would spawn a SEPARATE billion dollar brand that's just as famous as KFC today:

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The Wolf of Franchises 🍟

@franchisewolf

2 years

In 1971, a 28 yr-old bought the rights to Burger King in Australia. But upon realizing the trademark was taken, he rebranded to "Hungry Jack's". After growing it into a national brand, Burger King tried (& failed) to overthrow his empire. Here's how Jack Cowin beat The King 🧵

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The Wolf of Franchises 🍟

@franchisewolf

2 years

Chick-Fil-A's 2021 financials were submitted last week. The average sales per franchised restaurant (not located in a mall) was.... $8,142,257 🤯 Yes I know, CFA operators don't own equity, but for a $10k admission fee they're easily making $350k+/year!

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The Wolf of Franchises 🍟

@franchisewolf

2 years

In 1997, a Mexican immigrant arrived in Dallas and opened a Golden Corral franchise. 25 years later, he owns & operates 1,200 franchises that generate over $1,000,000,000 in annual revenue. His life is the embodiment of the American Dream. Meet Guillermo Perales 🧵

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The Wolf of Franchises 🍟

@franchisewolf

2 years

What has smoked brisket, beaver nuggets, and a whole lot of gasoline? Only 1 business on planet earth. Meet Buc-ee's, the most interesting gas station in the world:

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The Wolf of Franchises 🍟

@franchisewolf

2 years

UPS Store franchises: • Over 5,000 locations • $241k - $508k investment • Average revenue of ~$677,000 The epitome of an unsexy business, but they effectively have a duopoly along with Fedex. One of the safest cashflow bets you can make

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The Wolf of Franchises 🍟

@franchisewolf

1 year

At it's peak in 2007, Quiznos had ~5,000 stores and generated nearly $2 billion in revenue. Today they have less than 200 stores and can't stop the bleeding. Here's how the toasted sub empire collapsed 👇

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The Wolf of Franchises 🍟

@franchisewolf

3 months

CHICK-FIL-A DOES IT AGAIN 🚨 Their 2023 financial data is hot off the press, with an average revenue of... $9,374,320 per store That's a +6.5% increase from last year, and a 39% increase since 2018 🤯🤯 The highest performing store generated $19,094,334 in revenue, while the

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The Wolf of Franchises 🍟

@franchisewolf

4 months

Trader Joe's absolutely dominates grocery stores. They earn ~$2,100 per square foot, which is more than 2x Whole Foods, and ~4.5x Walmart. Put simply, they've created an experience that makes customers LOVE them. Here's how:

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The Wolf of Franchises 🍟

@franchisewolf

2 years

In-N-Out Burger has a cult following unmatched by any other brand. New restaurant openings create 14+ hour lines that require cops to manage the overflowing traffic. Here's their "secret" sauce to an obsessive customer base 🧵

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The Wolf of Franchises 🍟

@franchisewolf

1 year

CHICK-FIL-A HAS DONE IT AGAIN. Their 2022 financials were just released, with an average revenue per location of $8,580,978 🤑🤑 The lowest performing store still earned $2.1M... For context - that means the *worst* CFA still outperformed the average Burger King by ~$600k 😂

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The Wolf of Franchises 🍟

@franchisewolf

2 years

In 1973, a Mathematician and an Electrical Engineer quit their jobs to start a restaurant. The plan was to serve a brand new type of food to the American market. Today, they've grown to over 2,000 locations and $3B in yearly revenue. This is the story of Panda Express 🧵

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The Wolf of Franchises 🍟

@franchisewolf

2 years

Shaq's new 3 year contract with Papa John's: • $5.6M in cash • 56.9K shares of restricted stock (worth $5.6M now) • $0.20 royalty for each "Shaq-a-Roni pizza sold With the median NBA salary at $3.8M, Shaq's *still* making more money than most ballers

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The Wolf of Franchises 🍟

@franchisewolf

1 year

In the 1990's, a new college grad took a job in Alaska as a fisherman. But this person had no interest in fishing, it was just the highest paying entry level job he found. This person was saving money to start an empire. Here's how Todd Graves founded Raising Cane's:

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The Wolf of Franchises 🍟

@franchisewolf

1 year

There's an original Burger King that's unaffiliated with the fast food brand. Founded in 1959 in Mattoon, Illinois, the owner registered a state trademark for the brand name. Burger King (the fast food franchise) to this day cannot operate within 20 miles of the restaurant.

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The Wolf of Franchises 🍟

@franchisewolf

2 years

Chick-Fil-A is closed every Sunday. Despite being open 52 less days each year, they generate more revenue per location than ANY restaurant in the world. Their success is no accident. Here's how they did it 👇

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The Wolf of Franchises 🍟

@franchisewolf

1 year

Auntie Anne's financials from 2022 just came in. Here's the average revenue breakdown by location type: • Malls: $707K • Strip Malls: $792K • Airports: $1,506,362

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The Wolf of Franchises 🍟

@franchisewolf

2 years

In 1969, a tech hobbyist moved to Silicon Valley and began tinkering with some projects. 7 years later, he sold his video-game company Atari for $28,000,000 - and was itching to start a restaurant. This is the story of Nolan Bushnell and Chuck E. Cheese 🧵

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The Wolf of Franchises 🍟

@franchisewolf

3 months

In 1975, Steve Jobs approached his former boss - Nolan Bushnell - about investing in his computer company. Bushnell declined the opportunity to own 33% of Apple for just $50k 🤯 He was too focused on bringing his restaurant idea to life. The restaurant? Chuck E Cheese's👇

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The Wolf of Franchises 🍟

@franchisewolf

2 years

In 1994, Greg Flynn graduated from Stanford Business School. He didn't start a world famous company, become a VC, or go into tech - instead he bought 8 Applebee's. Today, he's the largest franchise owner in the WORLD. Here's how a Stanford grad became the king of fast food:

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The Wolf of Franchises 🍟

@franchisewolf

2 years

In 1978, a Filipino entrepreneur started a burger restaurant. 3 years later, McDonald's entered his market & he had to choose: compete, or join them? He competed, & has become the king of Filipino fast-food. Here's how Tony Tan Caktiong built Jollibee & beat McDonald's 🧵

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The Wolf of Franchises 🍟

@franchisewolf

2 years

In 1955, the first Waffle House opened in Atlanta. Today, the brand: • Does $1 billion+ in revenue • Sells enough bacon to wrap around the world • Is used by FEMA to measure the severity of natural disasters A breakdown on the most interesting waffle business on the planet:

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The Wolf of Franchises 🍟

@franchisewolf

1 year

In 1975, a mother in rural Pennsylvania lost her child in a fluke farming accident. The tragedy sparked a series of events that eventually resulted in the most iconic pretzel brand in the world. Here's how Anne Beiler turned suffering into success (and built Auntie Anne's):

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The Wolf of Franchises 🍟

@franchisewolf

2 years

KFC in China is unlike any fast food joint in America. Not only is it the top QSR by a wide margin, it's also a beloved brand with upscale versions only found in China. It all started with a founding team known as the "Taiwan Gang". Here's how KFC in China is built different:

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The Wolf of Franchises 🍟

@franchisewolf

2 years

The top performing Chick-Fil-A operator did $17.1 MILLION in revenue in 2021. The store is located in Miami, and has been the top store 4 out of the last 5 years. Everyone out here is grinding and this one dude is earning AT LEAST $3.5M+ a year from his 1 Chick-Fil-A 🤣🤣

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The Wolf of Franchises 🍟

@franchisewolf

1 year

Crazy insight on the early days of FedEx - The business burned cash the first few years, and at one point had just $5K left in the bank. But they had a $24K fuel bill to pay - so the founder flew to Vegas, and made enough on Blackjack to pay it off and stay afloat 🤯🤯

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The Wolf of Franchises 🍟

@franchisewolf

7 months

Today, KFC in Japan will sell 5-10x more chicken than any day of the year. Millions of Japanese citizens will line up for their bucket of Christmas Eve fried chicken. Here's the story behind this annual tradition:

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The Wolf of Franchises 🍟

@franchisewolf

1 year

In 1952, a 65 year-old man wanted to expand his restaurant. But thanks to a controversial past that included gunfights and courtroom beatdowns, he only had his $105 monthly social security check to help fund the venture. Here's the real story of Colonel Sanders & KFC:

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The Wolf of Franchises 🍟

@franchisewolf

2 years

Looking back, Fujita proudly told an anecdote that demonstrated the success of his approach. A group of Japanese boy-scouts visited the US and were interviewed by a local TV station. 1 of the boys said: "I didn't know they had McDonald's in the USA, too." 🎤 💧

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The Wolf of Franchises 🍟

@franchisewolf

2 years

At it's peak in 2004, Blockbuster had 9,000+ stores and was valued at $5 billion. A decade later they were all but extinct. Netflix played a part, but Blockbuster's demise can be traced back to their own unforced errors. Here's a breakdown:

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The Wolf of Franchises 🍟

@franchisewolf

2 years

40 years ago, a U.S. Army meat scientist and a world-class chef were recruited for a secret project. After years of trial and error, they went on to create one of the most popular, yet controversial meals on the planet. This is the story of the elusive McDonald's McRib 🧵

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The Wolf of Franchises 🍟

@franchisewolf

1 year

Chick-Fil-A is closed every Sunday. Despite being open 52 less days each year, the average location generates over $8,000,000 in annual revenue. Their success is no accident. Here's how they did it 👇

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The Wolf of Franchises 🍟

@franchisewolf

7 months

BREAKING: McDonald's is launching a brand new restaurant concept: CosMc's It looks to have a Dutch Bro's style coffee/drink menu, as well as baked good and sandwiches...interesting times ahead 👀

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The Wolf of Franchises 🍟

@franchisewolf

2 years

Wendy's twitter account is the sassiest brand in the world. From firing shots at McDonald's to roasting anyone in the replies, they hold NOTHING back. Here's the story of the account, starting with "the tweet heard round the world" 👇

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The Wolf of Franchises 🍟

@franchisewolf

3 months

After much speculation...Crumbl's 2023 financials are out 🚨 • Average Revenue: $1,156,838 (down -38%) • Average Net profit: $122,955 (down -59%) They also closed 7 locations during the year. This is the first year-over-year decline they've had in their short history, as

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The Wolf of Franchises 🍟

@franchisewolf

2 years

There's a cookie franchise taking America by storm. Founded in 2017, Crumbl already has: • 428 stores open • Average revenue of $1.68M • Avg net profit per store of $357,000 🤯 5 tactics Crumbl uses that every business can learn from 🧵

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The Wolf of Franchises 🍟

@franchisewolf

2 years

1995 - STUFFED CRUST PIZZA Sales of stuffed crust hit $1B in the first year, & helped boost Pizza Hut's stock by 50%. This was the peak of their dominance, with 25% of pizza marketshare globally. Also looking back..this commercial is wild

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The Wolf of Franchises 🍟

@franchisewolf

1 year

Top franchises diminish an operators startup risk significantly. Best example I've found is Culver's: Franchising since 1988, they've grown to ~830+ locations and only *two* locations have failed in their history. That's a wild success rate.

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The Wolf of Franchises 🍟

@franchisewolf

1 year

When Shalin Patel acquired his first Little Caesars, he had to move 2 hours away from home and live out of a motel for a year. Fast-forward to today - he owns 79 Little Caesars and 28 Wingstops.

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The Wolf of Franchises 🍟

@franchisewolf

2 years

Today, KFC in Japan will sell 5-10x more chicken than any day of the year. Millions of Japanese citizens will line up for their bucket of Christmas Eve fried chicken. Here's the story behind this annual tradition:

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The Wolf of Franchises 🍟

@franchisewolf

1 year

After ~8 years, Dominos is shutting down in Italy. They closed all 29 stores last summer, and recently entered into liquidation. The Italy venture accumulated ~$21 million in debt...not surprising given they tried selling pizza with BBQ chicken, pineapple, etc.....IN ITALY

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The Wolf of Franchises 🍟

@franchisewolf

2 years

With 34,000 locations in 80 countries, Starbucks is the largest coffee company in the world. But since entering Australia in 2000, they've lost hundreds of millions of dollars and struggled to expand. Here's why the king of coffee loses Down Under:

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The Wolf of Franchises 🍟

@franchisewolf

1 year

America may run on Dunkin', but Japan runs on Mister Donut. In fact, this eerily similar competitor was spawned from a bitter business breakup with Dunkin's founder, decades ago. Here's how a family feud changed the trajectory of donuts in both America AND Japan:

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The Wolf of Franchises 🍟

@franchisewolf

1 year

36.5 MILLION people played Pickleball in 2022. That's equivalent to ~15% of adult Americans, or roughly the population of California. A new franchise just launched to meet this demand:

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The Wolf of Franchises 🍟

@franchisewolf

1 year

McDonald’s once owned 90% of Chipotle. But in 2007, they sold their entire stake to "focus on core operations”. Today, 90% of Chipotle would be worth roughly ~$33 billion. LESSON: McDonald's has paper hands 🧻👐

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The Wolf of Franchises 🍟

@franchisewolf

1 year

In-N-Out Burger is officially expanding ➡️ East! They're opening a corporate hub in Tennessee - and plan to open restaurants by 2026, starting with Nashville. Prior to this, the furthest East they've expanded is Texas

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The Wolf of Franchises 🍟

@franchisewolf

1 year

I recently discovered a franchise that made $785,980 in net income in just 22 weeks. So I dug in to learn more. Meet Funbox, the biggest bounce house in the world:

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The Wolf of Franchises 🍟

@franchisewolf

2 years

Domino’s core product isn't pizza. Crumbl's core product isn't cookies. Chick-Fil-A's core product isn't chicken. They've all become billion dollar brands by selling the same thing: BUSINESS AS A SERVICE. Here's what it is:

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The Wolf of Franchises 🍟

@franchisewolf

6 months

Operating in just 7 states, Wawa does a whopping $15 BILLION in revenue. Each year, they serve: • 200M cups of coffee • 80M made-to-order "hoagies" • Over 600 million customers Oh, and there's gas too ⛽ Here's how Wawa became a convenience store behemoth:

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The Wolf of Franchises 🍟

@franchisewolf

2 years

FROM MEME TO MEAL - Sunday SideChicks is coming to a city near you! • Open every Sunday • Parked next to Chick-Fil-A • All are welcome at the church of chicken 👇

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The Wolf of Franchises 🍟

@franchisewolf

3 months

In 1894, two companies began in Lancaster, Pennsylvania. By sheer fate, they shared the same name - a fact that would cause over 100 years of bitterness. One is now a global behemoth, the other just a regional ice cream chain. This is the untold story of Hershey's:

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The Wolf of Franchises 🍟

@franchisewolf

2 years

But franchise owners weren't happy - they were being pressured into offering low prices while paying above market prices on their food and paper goods. Not to mention Quiznos was using marketing funds to run questionable tv commericals on their behalf:

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The Wolf of Franchises 🍟

@franchisewolf

1 year

For the last 2 years, I’ve been sharing how franchises are an underrated path for aspiring business owners. Instead of starting a brand from scratch, you can build businesses with a proven playbook. Now, I’m launching a platform to help anyone do just that. Announcing, Krokit:

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The Wolf of Franchises 🍟

@franchisewolf

3 months

One of the largest pizza businesses in the US you may have never heard of: Casey's It's a gas station / convenience store that specializes in selling pizza at their 2,500+ locations. Their slogan for years was "Famous for pizza", and whether you're buying a breakfast pizza or

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The Wolf of Franchises 🍟

@franchisewolf

2 years

Been scraping the internet for non-traditional fast-food locations. Here's 20 of the coolest & craziest franchise locations worldwide: 1. The Burger King Spa (Helsinki, Finland)

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The Wolf of Franchises 🍟

@franchisewolf

4 months

SUBWAY’S SECOND ACT Acquired by PE firm Roark Capital this past August, Subway is gearing up for its 2nd act. Once the biggest restaurant in the world by store count, franchisees have paid the price in recent years for massive over expansion. Here’s how Subway stacks up:

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The Wolf of Franchises 🍟

@franchisewolf

2 years

After 3 trials, they figured out how to get the construction time down to just 36 hours. With Ray Kroc and the entire McDonald's executive team quite literally watching, Fujita and his team executed. And on July 20th, 1971, the first McDonald's opened in Japan.

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The Wolf of Franchises 🍟

@franchisewolf

2 years

With proof of concept behind him, Fujita expanded and executed at breakneck speed. From 1971 until 1999, he opened 3,000 locations – about two openings per week for 28 years straight 🚀 📈 Today, Japan is the 3rd largest market for McDonald's, behind only China and the US.

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The Wolf of Franchises 🍟

@franchisewolf

2 years

The owner of 90 Burger King franchises recently filed for bankruptcy. When revenue declines, rent stays the same, and food costs go up, it can be a recipe for disaster. Debt is an amazing tool for expansion, but the downsides are real...

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The Wolf of Franchises 🍟

@franchisewolf

2 years

The name of the cook was Dave Thomas. Thomas had been given equity in those 4 struggling KFCs, and sold it back to Sanders in exchange for $1.5M. He used that money to open the first ever Wendy's in Columbus, Ohio in 1969.

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The Wolf of Franchises 🍟

@franchisewolf

3 months

There's an original Burger King that's unaffiliated with the fast food brand. Founded in 1959 in Mattoon, Illinois, the owner registered a state trademark for the brand name. Burger King (the fast food franchise) to this day cannot operate within 20 miles of the restaurant.

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The Wolf of Franchises 🍟

@franchisewolf

1 year

This is what top Dominos franchisees are given. Big flex if you got one 🔥

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The Wolf of Franchises 🍟

@franchisewolf

1 year

McDonald's created the Filet-O-Fish to maintain foot traffic during Lent. It was invented by Lou Groen, a former homeless teenager who became a McDonald's franchisee in Cincinatti in the 60's. He convinced Ray Kroc to trial it, and today they sell ~300M sandwiches/year

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The Wolf of Franchises 🍟

@franchisewolf

2 years

Tomorrow I'm interviewing the largest franchise owner in the world - Greg Flynn. His holding company does $3.7 BILLION in revenue via: • 369 Arby's • 192 Wendy's • 130 Panera's • 441 Applebee's • 283 Taco Bell's • 941 Pizza Hut's What questions do you have for him?

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The Wolf of Franchises 🍟

@franchisewolf

2 years

Fast-food franchises ruthlessly compete for the same customers. To stay top of mind, these brands have done some ridiculous marketing stunts over the years. Here's 10 classics you may have forgotten:

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The Wolf of Franchises 🍟

@franchisewolf

4 months

What does the: • Taco Bell Quesalupa 🌮 • Pizza Hut stuffed crust 🍕 • Domino’s cheesy bread 🧀 and other fast-food items have in common? Apparently...a secret government agenda to offload 1.4 BILLION pounds of surplus cheese. Welcome to the Big Cheese Illuminati:

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The Wolf of Franchises 🍟

@franchisewolf

1 year

So as it turns out, Dippin' Dots was never the ice cream of the future. It was the meat of the future. 🎤 💧

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The Wolf of Franchises 🍟

@franchisewolf

2 years

Fast forward to today, Wendy's has ~7,000 locations worldwide & is the 2nd largest burger chain in the world in terms of revenue: • McDonald's: ~$46B • Wendy's: ~$11B • Burger King: ~$10B And it all started with Colonel Sanders!

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The Wolf of Franchises 🍟

@franchisewolf

4 months

Ever wonder about the stretch facilities that have been popping up? I spoke to someone who owns 6 locations of Stretch Lab, with plans to build 4 more units. Here's what I learned: • The buildout is low for brick & mortar ($162k-$333k) because it's mainly just an open

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The Wolf of Franchises 🍟

@franchisewolf

3 months

Shaquille O’Neal's Big Chicken has over 350 locations being built. While it's his first time franchising his own brand, it certainly isn't his first rodeo in the franchise world. Before starting Big Chicken, Shaq has owned: • 155 Five Guys • 150 car washes • 17 Auntie

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The Wolf of Franchises 🍟

@franchisewolf

2 years

McDonald's is the KING of fast-food. But over the years they've ventured outside their core business, and experimented with burritos, pizza, & even selling DVD's. Here's a breakdown on 3 little-known McDonald's ventures (including one that cost them $50 billion!) 🧵

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The Wolf of Franchises 🍟

@franchisewolf

4 months

In order to achieve the sales of a single Chick-Fil-A restaurant, you would need to own: • 4.2x Wendy's • 4.5x Popeyes • 6.3x Domino's • 2.9x Chipotles • 5.1x Taco Bells • 2.2x McDonald's • 5.5x Burger Kings Really puts things into perspective 🤯

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The Wolf of Franchises 🍟

@franchisewolf

3 months

It has come to my attention that Taco Bell owners earn 24% profit margins? At ~$1.6M in revenue per location, that would mean ~$385k in EBITDA. That is far higher margins than your standard QSR. Any Taco Bell or fast food franchisees that can confirm this?

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The Wolf of Franchises 🍟

@franchisewolf

2 years

Despite being relentlessly dunked on, Olive Garden generates more annual revenue than Snapchat. The brand known for "when you're here, you're family", has managed to bring in customers for decades. Here's how the land of unlimited breadsticks came to be:

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The Wolf of Franchises 🍟

@franchisewolf

2 years

Tim McGraw plays the character Sean Tuohy in the movie 'The Blindside'. Turns out the real-life version owned 115 Taco Bell's & KFC's, and sold them for $213,000,000 a few years ago. 5 lessons Tuohy learned along the way👇

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The Wolf of Franchises 🍟

@franchisewolf

1 year

HOLY SHIT.... Starting tomorrow, Chick-Fil-A will now BE OPEN ON SUNDAYS!!!!! 🤯🤯🤯

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The Wolf of Franchises 🍟

@franchisewolf

1 year

Crumbl Cookies financials are out, here's how things shaped up in 2022: • Avg Revenue: $1,838,908 • Avg Net income: $298,319 This is based on the performance of 324 locations. Revenue is up from $1.68M in 2021, but net income is down from $358k.

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The Wolf of Franchises 🍟

@franchisewolf

10 months

For the uninitiated, Culver’s is a regional burger franchise largely based in the Midwest, with 800+ stores. They've been franchising since 1988, and in their 35-year history, guess how many locations they've closed? Just *two*. Meet the burger version of Chick-fil-A 👇

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The Wolf of Franchises 🍟

@franchisewolf

2 years

In 2019, Luckin' Coffee IPO'd at a $2.9B valuation just 16 months after being founded. But after a massive fraud scandal, the stock tanked 93%. Somehow, they've since overtaken Starbucks as the top coffee chain in China, & are eyeing a return to the U.S. Here's the story 🧵

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The Wolf of Franchises 🍟

@franchisewolf

2 years

Top Domino’s franchisees are given branded Rolexes. Quite the flex if you’re wearing one of these bad boys

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The Wolf of Franchises 🍟

@franchisewolf

7 months

Hooters, the described "happiest accident in restaurant history" was started by 6 friends with no restaurant experience. In 1983, on April Fools Day. They've now been winging it for 40 YEARS. And they grossed $860M in 2022 🧵

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The Wolf of Franchises 🍟

@franchisewolf

2 years

Despite no advertising, the restaurant was an immediate hit, and within a few months it set the record for most sales in a day. Fred Turner, eventual McDonald's CEO said: "Japan was really the acid test. After that we realized that the American menu could fly abroad."

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474

The Wolf of Franchises 🍟

@franchisewolf

2 years

Potential baller new franchise alert: 7 Brew Coffee 8 locations in 2021 had an average of: • ~$2.4M in revenue • ~$450K in EBITDA Only needs a ~500 square foot building to operate in

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The Wolf of Franchises 🍟

@franchisewolf

4 months

FROM MANAGING A FIVE GUYS....TO OWNING 20 7 years ago, Lucas Mitchell quit his job managing Five Guys restaurants, and decided to become an owner. Without any financial head start, he had to start from square 1. Here’s his wild journey going from 1 to 20 locations: STEP 1 -

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The Wolf of Franchises 🍟

@franchisewolf

2 years

In the 1920s, 2 entrepreneurs started businesses across the world: An ice biz in Texas, and a clothing shop in Tokyo. That ice biz became 7-Eleven, & the clothing shop? 7-11's franchisee in Japan, who then acquired the whole company. Here's how the student became the master 🧵

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The Wolf of Franchises 🍟

@franchisewolf

3 months

It's official: Tropical Smoothie Café gets acquired by Blackstone 💰 Founded in 1997, the franchise had 1,372 locations at the start of the year. The average location does ~$980k in revenue, which generated ~$76M in royalty revenue in 2023 (+15% YoY). Hell of a business

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The Wolf of Franchises 🍟

@franchisewolf

2 years

DIPPIN' DOTS HAS BEEN ACQUIRED The "ice cream of the future" was purchased out of of bankruptcy for just ~$12M by Scott Fischer in 2011. Today, he sold it to J&J Snack Foods for $222 Million. Ridiculous turnaround job🚀💰

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The Wolf of Franchises 🍟

@franchisewolf

1 year

But franchise owners weren't happy - they were being pressured into offering low prices while paying above market prices on their food and paper goods. Not to mention, Quiznos was using marketing funds to run some *questionable* commercials:

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The Wolf of Franchises 🍟

@franchisewolf

2 years

He changed the English names to make them easier to pronounce. "McDonald's" became "Makudonarudo", and Ronald McDonald became Donald McDonald. Fujita also altered the menu to incorporate local favorites.

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446

The Wolf of Franchises 🍟

@franchisewolf

2 years

Fujita's construction couldn't interfere with Mitsukoshi's regular business hours - they gave him a 39-hour window on a holiday to build the entire restaurant. Rather than complain, he rented a warehouse & hired a crew of engineers to practice the process from start to finish.

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The Wolf of Franchises 🍟

@franchisewolf

1 year

1 company has a majority interest in all of these brands: • Sonic • Moe's • Arby's • Carvel • Dunkin' • Cinnabon • Jamba Juice • Jimmy John's • Auntie Anne's • Baskin Robbins • Buffalo Wild Wings Pretty insane when you think about it 🤯

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The Wolf of Franchises 🍟

@franchisewolf

2 years

I've been writing threads on the most famous franchises in the world. Some have collapsed, risen from the dead, or succeeded against all odds. Here's 10 of my favorite:

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The Wolf of Franchises 🍟

@franchisewolf

2 years

We've all heard the stats about Beast Burger by now: 🍟 5,500+ burgers served 🍟 10,000+ fans waited on line 🍟 Most burgers sold by a restaurant in 1 day But it's just the tip of the iceberg - Beast Burger could be the next billion dollar fast food franchise:

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