Ryan Lee @_ryanlee Twitter profile

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Ryan Lee

7 months

23 sentences about recurring and subscription income based on 23 years of in-the-trenches building. 1. Yearly subscriptions have higher LCV than monthly. 2. You’ll never have 100% retention, so don’t obsess over it.

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Ryan Lee

@_ryanlee

1 year

I'm giving away my full day "1 Email a Day" workshop recordings FREE (it's how I earn $10 per subscriber per month). Workshop included everything from my formula for endless content, 3 day email launches, sexy subject lines, turning and turning email into recurring revenue.

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Ryan Lee

@_ryanlee

7 months

My 8-figure newsletter one-page flywheel... this is my template to start, run and grow my upcoming @beehiiv newsletter (pardon my chicken scratch). Keep reading as I go into detail for each step below...

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Ryan Lee

@_ryanlee

7 months

Here's the deal... I'm doing a big pivot. For over 26 years, I've hidden away too much of my best stuff. Sure, I give you gold with daily(ish) emails - but once they're published, they gone. Thousands of 'em. I've also dabbled with video throughout the decades. Lots of starts

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Ryan Lee

@_ryanlee

7 months

"Dude, you're 51. No way you can start over & build a new media company w/in @beehiiv , from scratch, by yourself in less than 2 weeks". "Watch me", I said. It's never too late (& you're never too old) to chase the fun, challenge yourself & make in big, fat f'ing impact.

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Ryan Lee

@_ryanlee

7 months

Here's a rough sketch for an upcoming premium @beehiiv newsletter or membership subscription with the first goal $250/k per month in 24 months. The breakdown follows..

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Ryan Lee

@_ryanlee

7 months

I might sound fanboy-ish, but after playing w/ @beehiiv the last few weeks (and yesterday's chat w/ @denk_tweets )... $99 is an absolute steal. I got the inside scoop on upcoming features and just wait 'til you see what they have coming (my lips are sealed!) 🐝🐝.

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Ryan Lee

@_ryanlee

7 months

Amazing call with @denk_tweets and Shreya (product dev) sharing my insight on turning @beehiiv into a killer membership platform (monetization, dashboard, multiple levels, upgrade page, etc.). I've never seen a company listen & innovate so quickly. 🐝Gettin' buzzy with it!

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Ryan Lee

@_ryanlee

11 months

What are the best @beehiiv newsletters to follow? (content, design, etc.). And if you have a good one, feel free to "go plug yourself" too😎

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Ryan Lee

@_ryanlee

7 months

One hour since launching and 10% of my subscribers are upgrading to my premium newsletter at $29 per month using only @beehiiv Still early but when you listen to your people (and deliver different), you can transcend traditional newsletter upgrade pricing and conversions.

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Ryan Lee

@_ryanlee

7 months

So yeah, we're live. freedym, powered by @beehiiv 1 million subscribers, here we come. Let's have some fun. #freedym

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Ryan Lee

@_ryanlee

1 year

Crazy idea! Start a @beehiiv newsletter having nothing to do with "marketing, tech, investing or AI". Yes, there's plenty of room in those spaces - but there's limitless opportunity for growth, market domination and monetization when you step outside the biz-adjacent bubble.

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Ryan Lee

@_ryanlee

6 months

Today, I'm diving into my @beehiiv newsletter, LIVE, which is averaging almost "1K Per Day" within the first 30 days.

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Ryan Lee

@_ryanlee

7 months

Went live just 19 hours ago with @beehiiv and now it's time to actually - ya know - deliver write the first email. The topic? Well, you'll that's only for my fellow freedym freaks.

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Ryan Lee

@_ryanlee

7 months

3 simple "small and mighty" ways to turn your advice (and @beehiiv newsletter) into 5 and 6-figure paydays.

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Ryan Lee

@_ryanlee

8 months

This might not work. Sometimes your big idea works. Sometimes it doesn't. That's the game we all signed up to play. Be ok with it not working. Be ok with failing in public. I once spent 80k on an infomercial that never aired. (this might not work) Blew another 60k on

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Ryan Lee

@_ryanlee

1 year

Rather than asking, "what's the least I can do so I can charge $500 for my program?"... .. reframe it as, "what can I offer so they get $5,000+ in value for just $500?". Make it so good, so valuable, and so mind-blowingly awesome - they're with you for the long run.

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Ryan Lee

@_ryanlee

6 months

After selling my nutrition company last year, I'm basically starting over at 51 years old. Experience, grit and "seasoning" is vastly underrated in the online marketing world.. and never, ever f'cking sleep on Gen X. Write your story. Start your comeback.

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Ryan Lee

@_ryanlee

1 year

I love seeing people be fearless by niching down. I just discovered @rickyshq who will soon dominate "design/layout" in the newsletter space by narrowing his focus and working with companies on a rocket ship (like @beehiiv ). Go niche. Be happy.

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Ryan Lee

@_ryanlee

7 months

A childhood friend officially became a billionaire last year - and he has zero social followers. Don't put so much pressure on yourself chase the likes. There's opportunity everywhere and in case no one told you today--you got this.

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Ryan Lee

@_ryanlee

8 months

You don't pick your niche, your niche picks you. And sometimes, it's not who you think they are. I started my first online business in 1998 by trying to reach athletes (mostly high school track sprinters because that was my background). But a funny thing happened when I wrote

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Ryan Lee

@_ryanlee

6 months

30 days in and I have LOTS to say about @beehiiv . After switching to the platform and creating a newsletter, premium membership, boosts and sponsors - I'm sharing EVERYTHING. I'm doing a 100% LIVE over-the-shoulder look into my dashboard.

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Ryan Lee

@_ryanlee

1 year

Hi, I'm Ryan. This is my new phone case. Go ahead, try and wipe the big dumb grin off my face.

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Ryan Lee

@_ryanlee

7 months

3 simple "small and mighty" ways to turn your advice (and @beehiiv newsletter) into recurring revenue.

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Ryan Lee

@_ryanlee

7 months

Currently turning my @beehiiv newsletter into a membership site - and can't wait to share insights with @denk_tweets on our call. Seeing a CEO is so invested into making his product world-class is inspiring. It's rare and it's appreciated.

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Ryan Lee

@_ryanlee

7 months

Marketing is about experimenting. Trying new things. Getting out of your comfort zone. Who says your @beehiiv newsletter has to just be a written newsletter?

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Ryan Lee

@_ryanlee

7 months

Someone opening your @beehiiv newsletter is good. Reading it is better. But nodding their head while reading is where the magic happens. We don't need more links and tools... we crave more soul. #chasethenod

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Ryan Lee

@_ryanlee

7 months

STOP publishing your @beehiiv "newsletter" and START writing your @beehiiv letter. We don't need more newsletters, we're craving more connection. More heart. More emotion. Lists get glanced. Soul gets read. Write letters and watch what happens.

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Ryan Lee

@_ryanlee

6 months

If you don't have kids, I'm not taking "productivity" or "time management" advice from you.

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Ryan Lee

@_ryanlee

8 months

I built the world's first sports training membership site 23 years ago (slight flex). And now, I'm Frankensteining @beehiiv into a full-fledged membership site. Should be ready in a few weeks and can't wait to share it with you.

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Ryan Lee

@_ryanlee

7 months

30 sentences that’ll teach you more about online entrepreneurship than any $2,000 course. 1) Make your brand t-shirtable.

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Ryan Lee

@_ryanlee

1 year

Build the type of business YOU want.

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Ryan Lee

@_ryanlee

7 months

Thank you @JMatthewMcGarry for the shout-out in your newsletter! If you're not a subscriber to his newsletter, join it now. It's a must-read for newsletter publishers.

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Ryan Lee

@_ryanlee

1 year

TIME is the new currency. Want to become rich? Save people time.

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Ryan Lee

@_ryanlee

1 year

Replace the words "trip wire" with "welcome mat" and see how much better it feels. You instantly shift from an adversarial position to one of service... and your potential customers will feel the difference.

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Ryan Lee

@_ryanlee

8 months

I've spent 26 years BUILDING lifestyle businesses (and had 6 exits) and here are the 11 of biggest lessons I've learned...

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Ryan Lee

@_ryanlee

7 months

"But Ryan, my @beehiiv list is only 5k". Here's the 5,000 people at your event. That's a lot of humans. A lot of lives to impact. Yes, build your list - but never forget about those already in your world. They ARE your business. Perspective is empowering. You so got this.

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Ryan Lee

@_ryanlee

7 months

BONUS THOUGHTS... I didn't even go into something really, REALLY important - and that's the "reason why" your newsletter even exists. What problem does it solve? How does it make their lives better? Are you making the world heavier or lighter? It's better to be different

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Ryan Lee

@_ryanlee

7 months

You already know what to do. Don’t think, just execute with confidence. Put in the reps and watch what happens. Message w/ my 14 yr old son before his basketball game today.

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Ryan Lee

@_ryanlee

7 months

I blew it. A 25 year head start generating traffic - back when you could buy traffic for a penny a click - And I got distracted. Focused on the wrong things. Got drunk on my own Kool-Aid. I became bitter instead of better. I thought the world “owed me”. Maybe you have felt

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Ryan Lee

@_ryanlee

7 months

After 25 straight years of sending a daily(ish) email... here are 7 "small and mighty" tips to get more opens for your email (and @beehiiv newsletter)

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Ryan Lee

@_ryanlee

6 months

The @beehiiv review AND an inside look on how I turned my newsletter into "1k per day" is now up.

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Ryan Lee

@_ryanlee

1 year

Every niche market has sub-niches just begging for a @beehiiv newsletter. Heck, within "health" you can do diet specific (keto, fasting, carnivore, vegan, etc), fitness (by age, kettlebells, hiit, etc.), conditions (arthritis, MS, etc.), sports (hoops, running, golf, etc.),

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Ryan Lee

@_ryanlee

9 years

Your own paid fitness membership site in 7 minutes? Seriously?

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Ryan Lee

@_ryanlee

6 months

Unpopular opinion: your email list should be generating AT LEAST $5 per subscriber per month (but more like $10/month+).

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Ryan Lee

@_ryanlee

6 months

From a recent coaching call.. Guy: I need help coming up with a course idea. Me: Sure, what's your market? Guy: Teaching coaches how to make money with courses. 🙄 I wish I was making this up--and you have no idea how often this happens.

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Ryan Lee

@_ryanlee

1 year

9 months ago I sold my nutrition company and have been playing w/ my personal brand. Up to 7-figure run rate with a super-simple model working around 3 hrs/day with no employees. (it's the first time in 19 years I don't have a full-time employee!). The model? Consistent 2 to

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Ryan Lee

@_ryanlee

7 months

STEP 2: SIGNUP (AND PROFIT) This is so important, yet so overlooked. I'll test different offers on the "thank you" page. It's shocking how few newsletter publishers are doing this. They just have a few recommended newsletters and that's it. Some don't even have that, they only

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Ryan Lee

@_ryanlee

7 months

Does size matter? I once removed 81,000 people from my list in a single day. It hurt and bruised my ego - but was necessary. If they're not opening or engaging, then a large list is just a vanity metric. Keep it clean, my fellow marketing freak.

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Ryan Lee

@_ryanlee

1 year

50 is the new 25.

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Ryan Lee

@_ryanlee

7 months

Zig while they zag. They go big, colorful, bright AI images. I'm leaning into black & white w/ hand sketched images. It's better to be different than better. (but the real magic happens when you're both 😎) Be different. Be playful. Man, it's good to be back.

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Ryan Lee

@_ryanlee

11 months

For the young childless hustle-porn peddlers who try to shame parents for not sacrificing nights and weekends - here's why. This is how many days with have w/ our kids and it's why we fiercely believe in (and protect) work/life balance. IYKYN

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Ryan Lee

@_ryanlee

6 months

Unpopular opinion: you shouldn't take advice from a business coach who hasn't made at least several million dollars in a business outside of "business coaching".

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Ryan Lee

@_ryanlee

6 months

"Income" is the most important email metric. Opens, CTR, etc.. all roads lead to income per send.

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Ryan Lee

@_ryanlee

7 months

If someone wants to cancel their subscription, just let 'em go. Offering a discount to stay makes them feel as if they've been unfairly paying more the entire time (plus, others will find out). Wish 'em well.

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Ryan Lee

@_ryanlee

8 months

If you fail in public, I promise the public forgives and forgets. Brush yourself off and get back into the game. I'm here for ya.

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Ryan Lee

@_ryanlee

1 year

Do you nap? (I proudly do!)

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Ryan Lee

@_ryanlee

1 year

@FaithFunnels You rock. (and yes, please)

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Ryan Lee

@_ryanlee

7 months

Landing page? Ha! Built that sucker in 9 minutes flat. Welcome email sequence? Nah, don't need it. You write one welcome email in 12 minutes and you're ready to rock. You can build more emails later because now - it's momentum time. No overthinking. No over planning. Put down

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Ryan Lee

@_ryanlee

7 months

STEP 4: GROWTH (INTERNAL) Now that my peeps are digging the newsletter, the community and the vibe - the built-in @beehiiv referral engine will work it's magic. Sorry my fellow marketing freaks, but it won't be t-shirts or stickers. I will give away really high-value digital

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Ryan Lee

@_ryanlee

1 year

You should have a monetization plan BEFORE you try and get @beehiiv newsletter subscribers. Yes, your monetization plan will likely shift - and you'll adapt. Maybe it's a mix of products and sponsors. Or a premium "plus" version. Or it's driving people to your agency. Or

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Ryan Lee

@_ryanlee

7 months

Revenue Per Email. All the other metrics (opens, CTR, etc.) are just roads leading to your revenue.

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Ryan Lee

@_ryanlee

8 months

It was 2001 and I was working my full-time job as a gym teacher in in the South Bronx. I'd been writing sports training articles for 2 years, took a deep breath and decided to "paywall" the content and turn it into a paid membership site (image here). First month brought in 12k

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Ryan Lee

@_ryanlee

6 months

Next week I'm doing an ENTIRE WEEK of 100% FREE live streaming focusing on helping you build your one person empire (just like I've been doing for 26+ years). New training every day + lots of Q&A. 100% tactical and practical w/ no pitching and just a hint of NY sarcasm 😎

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Ryan Lee

@_ryanlee

4 months

Today, we're talkin' the future of newsletters, traffic and offers with my friend @IMJustinBrooke . No questions are off limits ( @beehiiv , @ConvertKit ). Want to attend LIVE? Link below

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Ryan Lee

@_ryanlee

1 year

If your business is under $3 million a year, focus on the BIGGEST levers (creative and offer) and not the small stuff (button color).

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Ryan Lee

@_ryanlee

1 year

Life advice: Never PAY to be "featured" in an interview, in a magazine, at an event, on a podcast, etc. It might look legit and they may even have some TV logos - but I have yet to meet one person who was happy with their investment. Buyer beware.

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Ryan Lee

@_ryanlee

7 months

"Hi dad!!", and I immediately looked up from my laptop. Everyone has their own version of a perfect morning. Mine was this morning--when 2 of my daughter's surprised me while working from the coffee shop. Best. Morning. Ever. ❤️

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Ryan Lee

@_ryanlee

7 months

I'm like a kid in the candy store... uploading my highest-performing emails onto my upcoming @beehiiv site. Tactical, practical, light and... gulp!... fun too. To the 3 people who dig my stuff, you're going to love this 😎

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Ryan Lee

@_ryanlee

1 year

BREAKING NEWS: your podcast doesn't have to be "interviews".

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Ryan Lee

@_ryanlee

7 months

We have one million things we could be doing. But most of them are time wasting. Here's your one-page digital planner to run your one person empire in just 3 hours a day

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Ryan Lee

@_ryanlee

1 year

If you're having great success - keep your f*cking mouth shut. Stop bragging about it. Stop showing your cars and bank account because I assure you - there are attorneys licking their chops just waiting for an excuse to file a suit.

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Ryan Lee

@_ryanlee

1 year

I find it ironic those who scream "work/life balance is a lie!!", often have no kids. Sincerely, Ryan (dad of 4)

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Ryan Lee

@_ryanlee

1 year

@rickyshq @denk_tweets @beehiiv Such a smart move to focus on newsletter design. Going to grab your course.

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Ryan Lee

@_ryanlee

7 months

STEP 1: TRAFFIC Everything starts with your traffic strategy. You MUST have a plan to acquire subscribers and it can't be "just write a good newsletter and they'll find you". I like multiple streams of subscribers, so I divide traffic into 2 main buckets... 1. Paid traffic:

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Ryan Lee

@_ryanlee

8 months

@denk_tweets @beehiiv I don't know if people realize just how powerful your software is.. especially for the price. You could charge $5k per month (or more) and it's still well worth it. Didn't mean this to sound like a commercial, but I'm really impressed (and please don't charge 5k 😀).

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Ryan Lee

@_ryanlee

7 months

FINAL THOUGHTS... I've build dozens of businesses during the past 26 years (and sold 6) and EVERY one started with a one-page flywheel hand-drawn on a piece of paper just like this. Building a business like this is SIMPLE, but it ain't easy. You'll have ups AND downs so you

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Ryan Lee

@_ryanlee

1 year

John Hughes wrote Ferris Bueller's Day Off in 4 days. He wrote Plains, Trains and Automobiles in a weekend. Maybe you don't need to spend two months obsessing over your next email.

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Ryan Lee

@_ryanlee

1 year

You should never business decisions starting with "But I've heard...". But I've heard email is dead. But I've heard FB ads are too expensive. The only way to truly know is by doing.

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Ryan Lee

@_ryanlee

7 months

Playing with the new video studio setup: sights and sounds that powered #GenX . I've found when you create a work environment that feels good to you... that joy seeps into your marketing. People are attracted to the light. What joyful passions can you blend into your work?

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Ryan Lee

@_ryanlee

8 months

#2 . Connect others One of the best ways to build relationships is to connect people to each other with no hidden agenda. The minute you see a good match - make that introduction. Be a connector.

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Ryan Lee

@_ryanlee

1 year

BREAKING NEWS! If you don't want to create a "high-ticket offer", you don't have to. Carry on.

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Ryan Lee

@_ryanlee

7 months

STEP 5: RE-INVEST Now is when you decide if you want to run a business or a hobby. I'm taking profits and re-investing it back into traffic (more paid ads and up-leveling social content). For paid ads, it would be spending more and testing new platforms. For social, it could

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Ryan Lee

@_ryanlee

1 year

After a few months of using ChatGPT, isn't "regular search" already feeling outdated?

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Ryan Lee

@_ryanlee

10 months

About to roll-out a new LIVE program where I'll show how I've turned my personal brand into multiple recurring revenue income streams AND sold 4 of the companies. If you're interested in the deets, join my FREE list at

Ryan Lee | One Person Business | Solopreneur 50, 60 and Up

I help people 50, 60 and up turn their experience into a one person solopreneur business with heart, soul, grit and a hint of snark.

www.ryanlee.com

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Ryan Lee

@_ryanlee

7 months

STEP 3: EMAIL Now, we separate the people "playing" business from the PROS. The quality of your email, your message and your connection is EVERYTHING. You must go beyond just a bunch of curated links. You cannot rely on AI. Please listen carefully because this comes from 26

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Ryan Lee

@_ryanlee

6 months

One of the my favorite strategies for recurring revenue and subscription income is a "content bundle".

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Ryan Lee

@_ryanlee

1 year

SamCart data shows their top creators have avg product price of just $182 (not 997!!) "You MUST sell high-ticket to succeed" is BS. Plenty of opportunity in mid-premium to value priced products. Those saying you must charge 10k are often trying to sell you a 10k program 😎

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Ryan Lee

@_ryanlee

6 months

Unpopular opinion: not everyone who disagrees with you is a "hater"... maybe you're just wrong.

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Ryan Lee

@_ryanlee

1 year

There's honor in quitting. Pouring your blood, sweat and tears into a business and walking away isn't easy - but if it's not working, you gotta move on. Quitting isn't cowardly. Quitting is brave. And it's often the right move so you can shift to something that works.

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Ryan Lee

@_ryanlee

1 year

Someone recently asked for a $79 refund because she's struggling. Instead of judgement, annoyance or snark - we should treat everyone with empathy, kindness and compassion. We have no idea what others are going through. And we ALL start our business from zero.

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Ryan Lee

@_ryanlee

11 months

"I wish I spent more time hustling, grinding and working", said no parent ever on their deathbed.

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Ryan Lee

@_ryanlee

8 months

#7 . Brand matters Keep your umbrella brand consistent. Colors, look and your entire "vibe". Pick up to 3 colors and don't deviate.

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Ryan Lee

@_ryanlee

8 months

#6 . Simplicity wins You don't need fancy software and you definitely don't need bells and whistles. I've built businesses with just a google doc and a paypal link. Simple wins.

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Ryan Lee

@_ryanlee

8 months

To my fellow 50+ year old entrepreneurs... it's never, ever too late for a fresh start. You have so much to share, so much to give, so much to yet do. Let's make the last half, our best half.

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Ryan Lee

@_ryanlee

8 months

The stories of 23-year olds building a million dollar business are inspiring. I love seeing it! Let's see more butt-kicking 50 year olds raising families with endless obligations (money and time) and still building amazing businesses. Never count us out.. especially Gen X.

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Ryan Lee

@_ryanlee

7 months

This was me from 18 months ago compared to yesterday. Releasing ALL the bloat (in biz and life). Time we all give, share and "lighten" up.