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Tomas Fraser Profile
Tomas Fraser

@YesTomas

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music things — senior publicist @WarnerMusicUK / run @Coyote_Records / edit @Polymer_Zine (on hiatus) ⚫️⚪️

London, England
Joined March 2009
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@YesTomas
Tomas Fraser
2 years
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@MichaelMatteoRo
Michael Matteo Rossi
2 years
Who's the most underrated villain of all time? 😈 I'll start:
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@YesTomas
Tomas Fraser
1 year
everyone i know is overworked, underpaid, stretched, tired, struggling — there’s an overriding glumness about modern life that we’ve all come to accept and medicate w/ coffee and booze and a few holidays a yr that we can’t enjoy properly because of our inboxes anyway
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@YesTomas
Tomas Fraser
11 months
seems to b PR dunking season again — quick reminder that: a) vast majority work incredibly hard w/ limited resources b) press release writing is a skill honed over many yrs — not a practice to sneer at c) marketing / social media rollout isn’t PR d) good PR is invaluable
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@YesTomas
Tomas Fraser
1 month
been reading discourse re: music promotion, artists struggling to break etc — music is in an odd place; handful of artists have had big zeitgeist moments, some have managed to build cult fanbases & others have followed direct-to-fan crowdfunding models but vast majority r in flux
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@YesTomas
Tomas Fraser
3 years
racist, xenophobic, angry little island w/ little understanding of our own history, conflated by a mass identity crisis, held together by a culture that values little more than the pub and football and ‘banter’ — can gloss over it on social media, but there is so much work to do
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@YesTomas
Tomas Fraser
7 years
still find it weird that grime (purely as a music form) continues to be seen to be 'immature' within wider electronic circles, meanwhile ppl pay crazy £££ to dress up & throw inflatables around to tech house
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@YesTomas
Tomas Fraser
3 years
weekly music PR bashing tweets have become the norm but still find it strange that ppl feel the need to sneer at a profession that, when honed properly, requires a lot more skill, nuance, strategy and resilience than meets the eye
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@YesTomas
Tomas Fraser
7 years
in the cut w @RavenxMiyagi today
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@YesTomas
Tomas Fraser
1 year
boundaries aren’t respected or adhered to because everyone is so wired to be vigilant and on call 24/7 regardless — a cycle of perpetual mental exhaustion that everyone feels but rarely articulates in our good-news-only public lives
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@YesTomas
Tomas Fraser
6 years
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@YesTomas
Tomas Fraser
5 years
6 yrs editing the grime/dubstep page in @Mixmag this month, still a pleasure and something i don’t take for granted — always on the look out for new and interesting music to review each month, so feel free to hit me up whenever u like //// coyoterecordsuk (at) gmail (dot) com 💡
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@YesTomas
Tomas Fraser
5 years
it’s the size of a small car + took 10 months to complete, but man officially owns a yard 🏠
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@YesTomas
Tomas Fraser
3 years
UK’s continued insistence on comparing any period of struggle to WW2 — invariably by ppl who didn’t live through it — is weird at best, bordering on disturbing
@Independent
The Independent
3 years
Crowds of drinkers in London’s Soho celebrate pubs reopening ‘like VE Day’
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@YesTomas
Tomas Fraser
6 years
day 1
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@YesTomas
Tomas Fraser
2 years
today officially marks 10 years of @Coyote_Records • 38 releases (tape/CD/vinyl/USB) • 2 label zines • 6 years on @RinseFM • 40+ nationwide club nights • countless new friends & experiences never thought we’d last this long 🤲
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@YesTomas
Tomas Fraser
7 years
parents r great
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@YesTomas
Tomas Fraser
1 year
there has to be more to life
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@YesTomas
Tomas Fraser
2 years
. @cordae back in LDN 🔌
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@YesTomas
Tomas Fraser
3 years
press release writing is an art press releases do not fall out of the sky press release writing is an art press releases do not fall out of the sky press release writing is an art press releases do not fall out of the sky
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@YesTomas
Tomas Fraser
5 years
this aged well 😭
@YesTomas
Tomas Fraser
9 years
donald trump b2b boris johnson 4 yr transatlantic set
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@YesTomas
Tomas Fraser
2 years
somehow coming up to 15 yrs working in music — from selling tickets to see Nero for a fiver in 2008, promoting my first club night in Leeds in 2010, setting up my first blog in 2011, branching out w/ CYTE RECS in 2012, taking a first PR job in 2013 to joining Atlantic in 2018
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@YesTomas
Tomas Fraser
6 years
5 yrs editing grime / dubstep in @Mixmag this month and still enjoy it — v grateful to @seb_wheeler_ for the shout back in 2013, was working as a TA at a school in Mitcham at the time and still remember opening the email & saying to a colleague, “it’s a sign!” 😅
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@YesTomas
Tomas Fraser
6 years
i lost my vovo on Monday night so will be feeling a little bit lost for a while. she was born in Rio de Janeiro in 1921 and lived in Brasil until 1953, when she chose to journey to London for the Queen’s coronation and never looked back — she was a remarkable woman
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@YesTomas
Tomas Fraser
6 years
shit week, listening to ‘Together’ by Ruff Sqwad on loop on the train home through South, all i can really see are window lights and a few tower blocks and the blur of passing street lights but it’s the calmest i’ve felt in my own company for a long time — music is so important
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@YesTomas
Tomas Fraser
7 years
been paying off a loan i took to start @Coyote_Records for the last 5 yrs & it finally clears in January 🤗
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@YesTomas
Tomas Fraser
5 years
dance music (as a whole) missing a trick by continuing to overlook drill/grime producers ⁠— so many musical, impactful beats floating about and making in-roads in the top 40 (!) atm that r light years ahead
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@YesTomas
Tomas Fraser
6 years
now officially a @twentyonepilots fan after seeing all the work they put into their music/art — new album out today and they’re on the cover of @KerrangMagazine this week
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@YesTomas
Tomas Fraser
7 years
was in a Sainsbury’s last night just before 11, staff piling leftover food into bin bags to throw away while two homeless guys sat outside w their dogs, freezing — the system we live in is not working
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@YesTomas
Tomas Fraser
3 years
reacting to crisis and suffering through the lens of memes, hashtags, infographics and told-you-so point scoring has always been troubling, but feels xtra insensitive and orwellian today — also spotlights how far removed / protected we are from the grim realities of conflict
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@YesTomas
Tomas Fraser
6 years
what an awful day — Radar stuff is terrible & also feel like it should open some dialogue around how, in light of Puma’s stunt too, brands + private money have been able to take, re-shape and control so much of everything at the expense of ppl they claim to represent
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@YesTomas
Tomas Fraser
4 years
spent the last 12 months working w @JoelCorry alongside a v sick team at @AtlanticRcrdsUK — two platinum singles inside his first yr and now a number 1 record (massive big up to @MNEK too), couldn’t think of anyone more deserving after all his yrs of graft behind-the-scenes
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@YesTomas
Tomas Fraser
1 month
would argue this is largely due to a shift towards two things: 1. music becoming secondary to content / accompanying ‘story’ 2. songs > artists real desperation for authenticity in music but structural norms now dictate that songs r often bigger than the artists who make them
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@YesTomas
Tomas Fraser
3 years
backstage after watching Boy Better Know at Ibiza Rocks on a press trip in 2015 — Wayne Lineker walks over to draw attention to a patch of my leg that was quite badly sunburnt, happy slaps it and walks off in hysterics
@Hipstercrite
Lauren Modery
3 years
Tell me the strangest interaction you've had with a celebrity.
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@YesTomas
Tomas Fraser
2 years
music is a grind at all ends of the spectrum — it’s a road laden w/ pressure, mistakes, doubt + a lot of nonsense ultimately, but believe in yourself, believe in whatever you’re doing (big or small) and approach your work w/ care and conviction & sometimes, it’ll feel worth it
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@YesTomas
Tomas Fraser
6 years
v proud to have put together the first @Coyote_Records zine — a 24-page physical newsletter full of exclusive interviews, op-ed’s, photos, charts & more. Issue 001 is up for pre-order now, w 50% of profits going to @crisis_uk — 🎨 by Tom Cotton
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@YesTomas
Tomas Fraser
2 years
@AniefiokEkp also mastered flow — understands how to mix up his syllables, drop the pace, speed things up, fill space w/ punches and use colloquialisms to his advantage where otherwise they’d be lost in translation; clever, understated, fully in his bag 🎒
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@YesTomas
Tomas Fraser
5 years
1 year deep at @AtlanticRcrdsUK today 🤪
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@YesTomas
Tomas Fraser
4 years
been meaning to do this for about 10 yrs but here goes — introducing @polymer_zine , a new website delivering exclusive long-form artist interviews every Sunday night ⚫️ first up, @Plastician — site itself and interview launches on Sunday at 6pm 🔗
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@YesTomas
Tomas Fraser
7 years
4 yrs editing grime / dubstep in @Mixmag as of this month, still a pleasure to work on — keep the music coming 🙂
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@YesTomas
Tomas Fraser
2 years
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@YesTomas
Tomas Fraser
3 years
almost 11 yrs since to the day since i started my first blog, close to a decade of @Coyote_Records and 8 yrs working in PR/publicity and i’m absolutely, undeniably, unequivocally knackered
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@YesTomas
Tomas Fraser
4 years
started @Polymer_Zine to share stories and combat loneliness when things were particularly bleak during lockdown back in May — 20 interviews and 80,000+ words later, here we are ‼️ thx to everyone who reads the pieces each week, means a lot. 🔗
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@YesTomas
Tomas Fraser
5 years
another yr down at @AtlanticRcrdsUK , another yr of @Coyote_Records and into a 7th year editing grime / dubstep in @Mixmag every month as of January — done a lot, learnt a lot, made mistakes, tried my best — until 2020 😭🙏
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@YesTomas
Tomas Fraser
4 years
ICYMI, i chatted to @Joker for @Polymer_Zine this week for part one of a special two-part interview 🤝 We spoke about learning to DJ on 1210s, speakers, dubplates, deleting PC software to make space for vocals and getting blocked on MSN by @JmeBBK 😅 🔗
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@YesTomas
Tomas Fraser
8 years
handed my notice in after 2 & a half years today, @Coyote_Records now an even bigger focus. mad what u can achieve when u put ur mind to it
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@YesTomas
Tomas Fraser
3 years
man is 33 😭
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@YesTomas
Tomas Fraser
6 years
remember battling against dance music snobbery for years trying to get grime beats some shine and the critical acclaim they deserved (w not much luck), but some of the early dark0, visionist, bloom et al beats were ~ and still are ~ light years ahead of their time
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@YesTomas
Tomas Fraser
4 years
2 years at @AtlanticRcrdsUK today 🤯
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@YesTomas
Tomas Fraser
7 years
went to the pub w my grandad last night & he sunk 2 pints before i'd finished 1, got his coat & said loudly, "this is a shit pub isn't it?"
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@YesTomas
Tomas Fraser
5 years
off on a stag do in benidorm early tomorrow morning w a group that r basically the inbetweeners — in an ibis budget at birmingham airport tonight, perhaps my lowest ebb so far, plz send warm and comforting thoughts 😭
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@YesTomas
Tomas Fraser
3 years
gassed & humbled to have a Brazilian MC win the @LolingoProducer freestyle competition — big congratulations to São Paulo’s @aka_afk , his version is absolutely electric and a worthy winner 🇧🇷
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@YesTomas
Tomas Fraser
7 years
quick 1 🗣️ :: will b joining Atlantic Records next month after two v good years at @WFSComms — mad ting
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@YesTomas
Tomas Fraser
1 month
sounds/trends r also being burned through in months because consumption appetites r now insatiable, thanks to instant nature of everything in the modern world — plenty of kickback if you look in the right places, but it’s a struggle being felt by artists & labels everywhere
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@YesTomas
Tomas Fraser
5 years
whittled down 37 release submissions to the 12 that can squeeze onto a page over the last 4-5 weeks or so, the most i’ve been sent in a long time — big hitters, returning names, newcomers, labels big & small, music from all over the world, grime/dubstep is alive and well ✔️
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@YesTomas
Tomas Fraser
6 years
v proud to welcome understated super-talent @UtahUK to @Coyote_Records — his new EP, ‘Bronze’, is out v soon (w art by @bagdatwork ) 🎇
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@YesTomas
Tomas Fraser
6 years
was a bit worried about falling out-of-touch w every day goings on in electronic music / indie press world a few months back, but enjoying the distance and space now — has allowed me to re-focus on @Coyote_Records w/out the pressure to 'fit in' w the landscape
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@YesTomas
Tomas Fraser
3 years
spent the last 7 & a half yrs reviewing 10 grime +/ dubstep tracks every month, including 150+ over the last 18 months for @Polymer_Zine , equating to roughly 900 singles/EPs/albums since July 2013 — could quite easily have covered another 900 if given the time/space
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@YesTomas
Tomas Fraser
3 years
3 years at @AtlanticRcrdsUK today 😰
@YesTomas
Tomas Fraser
6 years
day 1
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@YesTomas
Tomas Fraser
4 years
bax appreciation tweet
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@YesTomas
Tomas Fraser
6 years
in & amongst the clutter of the current grime narrative, important to remember that JME charted at #41 w 96 fuckries (pre-streaming) in jan 2012 — a track w no hook and 'fuckries' in the title — might not seem too important now, but it felt massive at the time
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@YesTomas
Tomas Fraser
7 years
don't often share PR work but thx to @NationBillions for this incredible piece on the mercurial @RavenxMiyagi
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@YesTomas
Tomas Fraser
1 month
leads to a market dominated by content-first records that ppl associate with moments in their own lives, as opposed to viewing them as art made by artists — zero investment, maximum consumption
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@YesTomas
Tomas Fraser
23 days
the brilliant @Blessed_Madonna in conversation w/ @kylieminogue for @AnOtherMagazine in Ibiza — helluva trip ✈️ —>
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@YesTomas
Tomas Fraser
1 year
quick 1 re: day job — going fwd, gonna also be working across Warner Music UK stuff, as well as w/ my current roster at Atlantic new email 📧 tomas.fraser @warnermusic .com
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@YesTomas
Tomas Fraser
3 years
rabit - tearz appreciation tweet
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@YesTomas
Tomas Fraser
4 years
remembering my vovo, who would have been 99 yrs old today — an incredibly wise, kind and warm-spirited person who found joy in everything she did and sought the best in everyone she met 🇧🇷
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@YesTomas
Tomas Fraser
10 years
1st issue as solo grime/dubstep editor @ mixmag out this wk - out to @joemuggs for his help over the last few yrs ! http://t.co/oHOhWSs4Nv
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@YesTomas
Tomas Fraser
8 years
took multi-tasking / uber ordering to new levels today, but big up @rizmc , @HIMANSHU + @Redinho aka @SwetShopBoys
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@YesTomas
Tomas Fraser
5 months
6 yrs at @AtlanticRcrdsUK / @WarnerMusicUK today — not aged a bit
@YesTomas
Tomas Fraser
6 years
day 1
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@YesTomas
Tomas Fraser
1 year
however jaded/uninspiring the industry can make things feel sometimes, still absolutely love music w/ every ounce of my being
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@YesTomas
Tomas Fraser
6 years
LDN’s nightlife woes countered by opening of new, disproportionally big warehouse space — earlybird tickets for the opening party with every techno DJ currently in existence now on sale at £25 + booking fee
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@YesTomas
Tomas Fraser
7 years
yo thomas hey thomas do you prefer thomas or tom thomas please call me ASAP hi thomas did you get my email about that new dance act i mentioned in 2014 can you help with PR i need help with PR thomas
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@YesTomas
Tomas Fraser
2 years
4 yrs at @AtlanticRcrdsUK today 🆗🆒
@YesTomas
Tomas Fraser
6 years
day 1
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@YesTomas
Tomas Fraser
4 years
first interview w @Novelist for @ClashMagazine — published on this day back in October 2014 📷 by @greymarco ~ where does time go 😩 ~
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@YesTomas
Tomas Fraser
6 years
w my Vovo back in Feb — she would have been 97 today, a phenomenal woman 🇧🇷
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@YesTomas
Tomas Fraser
5 years
worked in PR for almost 7 years now and still amazes me how many ppl r totally comfortable w taking full credit for ur work
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@YesTomas
Tomas Fraser
4 years
😭
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@YesTomas
Tomas Fraser
4 years
lost 6lbs and cut 40 secs off KM splits in 3 weeks 😰
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@YesTomas
Tomas Fraser
4 years
30 min 5k bag just secured for the first time 🎒— 10 weeks, 20 runs, a lot of gatorade, man is happy!
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@YesTomas
Tomas Fraser
7 years
got my haircut yesterday + the barber asked if i wanted to "keep the greys"
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@YesTomas
Tomas Fraser
5 years
been waiting a long time but finally got a bludclart mortgage offer today 🤟
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@YesTomas
Tomas Fraser
5 years
CYTE RECS turns 8 this year — here’s a throwback to 2013 and holding a flyer to the first LDN party i put on to celebrate COY003, roughly 40 people turned up and it was locked off before midnight ✔️🌎📈
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@YesTomas
Tomas Fraser
3 years
today marks 1 yr of @Polymer_Zine 🎈 a huge thank u to everyone who reads the pieces each wk and to the artists, creatives & friends who have shared their stories w me so far — hopefully ppl have found them to b interesting, comforting, inspiring 🤝 🔗
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@YesTomas
Tomas Fraser
1 year
still remember losing my brain hearing this for the first time in mint club, leeds circa 2010 — felt borderline nauseous when the bass first kicked; a tune for the ages
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@YesTomas
Tomas Fraser
5 years
bought a new yard 4 months ago and finally moved in this weekend 🌱
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@YesTomas
Tomas Fraser
4 years
love and respect to all the staff at @Mixmag and to @seb_wheeler_ for first getting me involved w editing the grime & dubstep page in the mag — look fwd to seeing it back in print and on shelves as soon as poss ❤️🙏
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@YesTomas
Tomas Fraser
2 years
so much opinion, agenda, noise, criticism re: uk music / grime etc invariably comes from ppl who have never invested in the scenes they envisage themselves to be a part of
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@YesTomas
Tomas Fraser
4 years
would encourage ppl to support @CurriculumBlack on their mission to have Black British history taught in UK schools via their #TBH365 campaign — you can email Gavin Williamson (Education Secretary) direct via a template on their website. 🔗
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@YesTomas
Tomas Fraser
8 years
yo tomas can you hey tomas can i ah tomas i was wondering hey tomas thanks for the add do you write for mixmag hi tomas can you premiere
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@YesTomas
Tomas Fraser
8 years
5 this yr — working on a few things to celebrate ✌️
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@YesTomas
Tomas Fraser
3 years
july 18, a good day apparently!
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@YesTomas
Tomas Fraser
4 years
spoke to @ScratchaDVA for @Polymer_Zine this week — here he is on grime, dance music, journalists, jaded periods and teaching the world Scratchanese 📕 🔗
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@YesTomas
Tomas Fraser
7 years
rarely talk about anxiety but seen so much dialogue / press around it recently that makes feelings seem easy to pin-point & the same for all — it isn’t my biggest struggle is constantly worrying about the worst possible outcomes, to the point of feeling physically sick 👎
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@YesTomas
Tomas Fraser
4 years
quick 1 for 2k21: whatever it is that encourages you to be, do or feel your best (even just momentarily) — be it a person, a song, a film, a place, a memory — carry those thoughts w you and lean on them whenever things get difficult, v powerful 🤝
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@YesTomas
Tomas Fraser
5 years
spotlighted @Logos262 ’s Cold Mission as an album that helped shape the last decade in electronic music for @Mixmag as part of their excellent EOD coverage — hugely influential to me personally and a masterpiece in every sense of the word: 🔗
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@YesTomas
Tomas Fraser
3 years
football is cruel but thankful to a team that have managed to make even the most cynical of us feel proud, even just for a few weeks — great credit to Southgate for building a squad that stands for progress, tolerance, integrity, spirit; things we should always strive for
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@YesTomas
Tomas Fraser
4 years
. @Coyote_Records , 8 years old today — still a pleasure / bane of my life ✔️
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@YesTomas
Tomas Fraser
3 years
50 interviews down for @Polymer_Zine as of Monday — thanks to everyone who continues to read, share and feedback on the pieces ~ means a lot. looking fwd to speaking to @eli1ah this week, a big personal inspiration for many, many yrs now 📈 🔗
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@YesTomas
Tomas Fraser
6 years
was anxious and hesistant about joining a major label but would recommend if ppl get the chance — the experience, insight and challenge to prove yourself over the last few months has helped me immeasurably, not only professionally but as a person too
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@YesTomas
Tomas Fraser
8 years
bit mad this, but @Coyote_Records up for Best Breakthrough Label in the @DJmag Best Of British Awards 2016 —
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