Wes @WesleyBancroft Twitter profile | Pikagi

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Wes

@WesleyBancroft

6,552

Followers

816

Following

196

Media

1,044

Statuses

Designing brands at + • 8 kids + an amazing wife • Mostly talking about brand, startups, + being a dad

https://t.co/WCYsX6V0uJ

Joined January 2023

Don't wanna be here? Send us removal request.

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@WesleyBancroft

Wes

@WesleyBancroft

3 months

It’s been awhile so I figured I would introduce myself.👋 • I’m 35 • Married for 15 yrs • Father of 8 • Live & breathe design (mostly branding) • Love armwrestling as a sport • Gave up drinking, smoking, & gluten 8 yrs ago • Have never ran a marathon (only ultramarathons)

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@WesleyBancroft

Wes

@WesleyBancroft

2 months

Orange on Black on Orange :: Design Inspo

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Wes

@WesleyBancroft

2 months

Neon Orange :: Design Inspo #019

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@WesleyBancroft

2 months

Teenage Engineering Vibez :: Design Inspo #024

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2 months

Neon Orange ++ Gray :: Design Inspo #022

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@WesleyBancroft

Wes

@WesleyBancroft

18 days

If you were the client, which would you choose? [For an AI finance company.]

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Wes

@WesleyBancroft

2 months

Burnt Orange & Browns :: Design Inspo #021

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@WesleyBancroft

3 months

Orange is the new Orange :: Design Inspo

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@WesleyBancroft

3 months

Green with envy :: Design Inspo

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2 months

Holographik :: Design Inspo #023

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@WesleyBancroft

1 month

Eye Candy :: Design Inspo #025

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@WesleyBancroft

Wes

@WesleyBancroft

3 months

Hey you! I am looking to get to know other awesome designers around X. If you’re a: • Brand Designer • UI/UX + Product • 3D/Motion • Web Say hi. Let’s connect! 🔗

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@WesleyBancroft

Wes

@WesleyBancroft

6 months

Another really fun, minimalist brand we created for @perchdotapp — #daretoshare24

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Wes

@WesleyBancroft

6 months

New brand concept for Acura EV — @Acura [Non-commissioned work]

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Wes

@WesleyBancroft

1 month

✴️ New Work ✴️ Perch — Discover and learn from the world's best writers.

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1 month

Perch | Unused Brand

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@WesleyBancroft

2 months

✴️ New Brand Study ✴️ Saile — Helping navigate sales with the power of AI.

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18 days

Purpetual :: Design Inspo #33

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@WesleyBancroft

3 months

Monochromatic :: Design Inspo

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@WesleyBancroft

3 months

Red hot :: Design Inspo

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Wes

@WesleyBancroft

1 year

👋 Hey! I am looking for the best of the best of these 3 freelancers: 1. Best Landing Page Designer 2. Best Logo Designer 3. Best Copywriter Please add the number to your response for each!☝️ #brand #landingpage #webdesign #copywriting

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Wes

@WesleyBancroft

6 months

Design Inspiration \\ Black + Orange ◾️ |🔸

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Wes

@WesleyBancroft

1 year

👋 Hey, Brand Designers! If I could show you how to make an entire, unique brand guidelines/style guide in less that 10 minutes would you be interested? #brand #branding

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@WesleyBancroft

Wes

@WesleyBancroft

17 days

@webflow Anytime I see a giant flag of the former Soviet Union on a portfolio site I think, “That’s a big red flag.”

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@WesleyBancroft

Wes

@WesleyBancroft

5 months

Clave — Fintech Brand Exploration #daretoshare24

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Wes

@WesleyBancroft

19 days

✴️ New Brand Drop ✴️ — Jasper | A Fintech Co.

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@WesleyBancroft

Wes

@WesleyBancroft

8 months

Link me to the best freelance designers. I will be needing someone for about 2-3 months for ongoing support on Brand, Product and Web starting in beginning of February 2024.

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@WesleyBancroft

Wes

@WesleyBancroft

1 month

‘Start with Why’ by @simonsinek changed my life. But not in the way you would think…

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@WesleyBancroft

Wes

@WesleyBancroft

1 year

@kullar @RobbySlowik There is pretty extensive evidence from multiple sources both on the allied and axis sides that the war was ending and the bombs weren’t even necessary. This is not even a new idea either.

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@WesleyBancroft

Wes

@WesleyBancroft

6 months

More brand collateral from the rebrand we did for @joinframeso . Services: Naming → Brand → Web #daretoshare24

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Wes

@WesleyBancroft

2 months

If your goal is to build an unbreakable brand, read this…

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Wes

@WesleyBancroft

2 months

Design experimentation :: #008

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Wes

@WesleyBancroft

1 year

@CharlesPattson Wingdings. Letters are overrated.

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Wes

@WesleyBancroft

3 months

Circular Logos :: Mood Board Inspo

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Wes

@WesleyBancroft

2 months

Another unused brand concept we explored for @perchdotapp . Custom sans logotypes are fun to make.

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Wes

@WesleyBancroft

2 months

Still one of my favorite marks we've done to date — @ZoyaFinance .

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Wes

@WesleyBancroft

6 months

Design Inspiration || Black + Black

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@WesleyBancroft

Wes

@WesleyBancroft

2 months

Authenticity and branding are not the same. This might sound controversial, but hear me out. Because of social media, we think “Personal Branding” is branding. And Personal Branding is VERY authentic. But Personal Branding is only one type of branding, there's also...

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@WesleyBancroft

Wes

@WesleyBancroft

1 month

Branding is about being remembered. To do that… Sometimes you have to be bold. Sometimes you have to take a risk. Which reminds me of a brand that took a huge risk that paid off…

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@WesleyBancroft

Wes

@WesleyBancroft

2 months

I’m a father of 8 and I can’t imagine parenting without clearly knowing my “why.” I mean, my kids ask “why” all the time. Between the age of about 2 and 5, the ask it all the time. Finding and knowing my why has helped my business and it will help with yours. Here’s why…

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@WesleyBancroft

Wes

@WesleyBancroft

7 months

Who are the best best 3D designers? Link me or send me their portfolio. We are looking to level up our 3D game at Lunour.

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@WesleyBancroft

Wes

@WesleyBancroft

2 months

Everyone talks about what their ‘why’ is, but I want to talk about what your why is not. Understanding what your why isn’t, helps you better understand what it is…

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@WesleyBancroft

Wes

@WesleyBancroft

12 days

Apple rarely gives discounts. Not because they’re greedy (or so I’d like to think.) It’s a legitimate branding strategy. Give me 30 seconds to explain:

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@WesleyBancroft

Wes

@WesleyBancroft

1 month

Echelonn | Ad Agency Brand

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@WesleyBancroft

Wes

@WesleyBancroft

20 days

Who is the best Shopify landing page designer? Link 'em here.

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@WesleyBancroft

Wes

@WesleyBancroft

1 month

I’ve lost my share of clients over the years. Sometimes, I didn't do anything wrong — it just wasn't a good fit. Other times I made mistakes that were unrepairable. When I lose a client, I follow this 4-step system to assess what happened and how I can improve:

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@WesleyBancroft

Wes

@WesleyBancroft

1 month

Everyone knows branding is important. But there are more elements to brand than you might realize. Here are the 6 elements of branding you need to nail down for maximum resonance:

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@WesleyBancroft

Wes

@WesleyBancroft

25 days

If you don't like this logo I made, we can't be friends.

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Wes

@WesleyBancroft

15 days

Grey + Purple :: Design Inspo #34

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Wes

@WesleyBancroft

2 months

Sneak peak at a new brand we are dropping soon —

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@WesleyBancroft

Wes

@WesleyBancroft

6 months

One of my favorite brands we've done to date. Gonna be posting more stuff from this case study. Stay tuned. @joinframeso

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@WesleyBancroft

Wes

@WesleyBancroft

29 days

If your brand doesn’t do this ONE thing, it will die…

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Wes

@WesleyBancroft

5 months

Logo exploration — #daretoshare24

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Wes

@WesleyBancroft

5 months

Clave — Fintech Brand Exploration #2 · #daretoshare24

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@WesleyBancroft

Wes

@WesleyBancroft

2 months

Another brand project from @lunourstudio . We've covered the work we did for these guys but love to keep showing it off.

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Wes

@WesleyBancroft

1 month

How your brand can become a household name…

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Wes

@WesleyBancroft

20 days

Most companies aren’t in sync with their audience’s perception of their brand. Here’s how to know if your brand is aligned & how to fix it:

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@WesleyBancroft

Wes

@WesleyBancroft

1 month

It's not enough to know your brand — you also need to know your brand enemies. Here’s how you figure out who you’re trying to defeat…

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@WesleyBancroft

Wes

@WesleyBancroft

30 days

What if you could shape the world according to your vision? Consider this powerful question: In a perfect world, what would you want everyone to believe?

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@WesleyBancroft

Wes

@WesleyBancroft

26 days

What’s the number one reason companies avoid building a brand? —> It’s hard to quantify ROI <— Here’s how to know EXACTLY what your brand is worth:

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Wes

@WesleyBancroft

2 months

Square Logos :: Design Inspo

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Wes

@WesleyBancroft

1 year

@TanneriteCortez I have 7 kids, more on the way. We live in a contraceptive world, but prior to 1930 no Christian would have even considered contraception as an option. What can we do @TanneriteCortez to shift the minds of our brethren to return to what early Christians and Reformers believed?

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@WesleyBancroft

Wes

@WesleyBancroft

19 days

I have 8 children. I was married when I was 20. My wife and I are open to having more kids. Not so long ago this would have been totally normal for most. What changed? 🤔

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@WesleyBancroft

Wes

@WesleyBancroft

6 months

Still love the simplicity of this brand we built for @argylebuild ↓ #daretoshare24

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@WesleyBancroft

Wes

@WesleyBancroft

2 months

Brand Positioning is the most commonly misunderstood tactic within your business. Here are 5 different ways to position your brand & examples of each:

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@WesleyBancroft

Wes

@WesleyBancroft

30 days

Designers: Layouts are actually easy.

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Wes

@WesleyBancroft

7 days

Once again, I am coming to you with a dope logo that I made. My hope is that you like it. Have a great day —

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@WesleyBancroft

Wes

@WesleyBancroft

1 month

Foundationally, branding is about building trust. Your… Brand Logo Brand Vision Brand Tagline Brand Position Brand Purpose Brand Promise Brand Imagery Brand Color Palette ...are all meaningless if they don't cause your target audience to trust you more.

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@WesleyBancroft

Wes

@WesleyBancroft

22 days

Is branding only effective for B2C and not B2B? Give me 1 minute to dispel every B2B branding myth plaguing the industry:

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Wes

@WesleyBancroft

3 months

Completely impractical as a logo but still fun.

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Wes

@WesleyBancroft

3 months

Rate my setup

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Wes

@WesleyBancroft

2 months

Design experimentation :: Dark Mode #009

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Wes

@WesleyBancroft

2 months

Finally passed my Followers to Following ratio. My children finally respect me. My Dad called and said he was proud of me for the first time. My wife said she loved me after 27 years of marriage counseling. I immediately landed a $1B contract. Here’s to leveling up.

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Wes

@WesleyBancroft

3 months

Purple on Purple :: Design Inspiration

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Wes

@WesleyBancroft

6 months

Typical Saturday morning w/ 7 kids: 30+ pancakes, 2 packs of bacon, giant mess to clean up. 🙃🙂

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Wes

@WesleyBancroft

3 months

Muted Pastels :: Color Inspo

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@WesleyBancroft

Wes

@WesleyBancroft

15 days

What makes a logo succeed? It’s not: - Forms - Colors - Simplicity Don’t get me wrong, all those things matter, but… It’s time & creating consistent brand experiences that makes your logo iconic.

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@WesleyBancroft

Wes

@WesleyBancroft

1 month

What makes you different? This is a question I ask my clients. Few of them have a clear answer. Most talk but never clearly state their value proposition. That's a problem. Your value proposition is the heart of your brand; if you don't know it, neither do your clients.

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@WesleyBancroft

Wes

@WesleyBancroft

6 months

These people bring their design game here on 𝕏 — @VASK_design @AlexAperios @scott_bair @tuelldesign @socoloffalex @VadimCarazan @olegcoada @blankresident

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@WesleyBancroft

Wes

@WesleyBancroft

3 months

What’s your go-to color for branding projects? Apparently, I tend to gravitate towards Orange…

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Wes

@WesleyBancroft

23 days

✴️ New Brand Study ✴️ — Portal AI

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@WesleyBancroft

Wes

@WesleyBancroft

22 days

I was an intern at a design agency and got asked to make a brochure more 'edgy.' So I added a picture of a guy standing near the edge of a cliff as a joke in one of the design revisions. They fired me the next day.

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@WesleyBancroft

Wes

@WesleyBancroft

3 months

One of my favorite brands we recently did. I really like when a logo has an interplay of thick and thin forms. @StartupArchive_

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Wes

@WesleyBancroft

6 months

— Wæve :: Moden Jewelry #daretoshare24

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Wes

@WesleyBancroft

21 days

We're doing branding project for a psychic and I am about to send over some designs for her to look at... but I am pretty sure she already knows what they look like.

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Wes

@WesleyBancroft

3 months

Tunl :: Brand Identity

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Wes

@WesleyBancroft

2 months

New brand & packaging completed. Really proud of how the team came together on this one. Let me know your thoughts. ↓

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@WesleyBancroft

Wes

@WesleyBancroft

18 days

Is branding just another form of marketing? Not really. Marketing is like sending out invitations to a party. Branding is what people say about the party afterwards, making them want to come back. Once you realize brand enables marketing, your perspective changes.

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@WesleyBancroft

Wes

@WesleyBancroft

2 months

✴️New Work✴️ It was always a dream of mine to create an identity for an airliner. Well that dream came true. Axio is a luxury passenger + precious cargo delivery airline service. One of my favorite projects we've done to date. Our agency is just getting started —

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@WesleyBancroft

Wes

@WesleyBancroft

1 month

Maybe the grass is greener on the other side because you’re not over there f*cking it up. — Last words my Grandma told me

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Wes

@WesleyBancroft

2 months

Clave | Fintech Brand by @lunourstudio . Another one of my favorite marks we've done.

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Wes

@WesleyBancroft

13 days

A logo is just the entryway to your brand. It doesn’t necessarily explain every aspect of the business (and it shouldn’t). But it gives your brand immediate recognition when customers see you in the marketplace.

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@WesleyBancroft

Wes

@WesleyBancroft

1 year

@logorado 100%. Something fishy is going on @dribbble for the past year or so. I gained 3000 followers in 1 month. 95% are bots.

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@WesleyBancroft

Wes

@WesleyBancroft

1 year

We’re trying to solve population collapse alongside @elonmusk Also, I am tired. Happy but tired.

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@WesleyBancroft

Wes

@WesleyBancroft

1 year

Attn: I am quitting design. After a lot introspection, talking with my wife (and grandma) and realizing that I was burnt out on digital design, I found a new passion that I am ready to put all of my energy into and finally turn my dream into a reality. I am starting a wicker

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Wes

@WesleyBancroft

6 months

Design Inspiration \\ Yellow + Gray

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Wes

@WesleyBancroft

21 days

Some brand mascots make no sense. Tony the Tiger's been yelling 'they're great!' for the last 40 years. You see a tiger is real life and the last thing you'd think is, "that guy knows his breakfast. I better take his advice."

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@WesleyBancroft

Wes

@WesleyBancroft

17 days

Companies think they’re competing on product… but they’re actually competing on brand. Competing on features is an endless uphill battle. Regardless of industry, there’s only a finite number of ways for your product to stand out. But, your brand potential is limitless.

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@WesleyBancroft

Wes

@WesleyBancroft

7 days

Brand strategy is the hidden weapon for success. Brand is the subconscious feeling your customers have about you. Brand strategy helps you influence that feeling and increases the likelihood of aligning with customers.

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Wes

@WesleyBancroft

2 months

Using fear and vulnerability as tools for growth — can set you apart and resonate more with your audience

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