Jeff Matson Profile Banner
Jeff Matson Profile
Jeff Matson

@TheJeffMatson

3,079
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759
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The guy your competitive analysis warned you about. WordPress products, pinball, horror, and homelabs. Alumni: @Automattic / @GoDaddy / @Pagely / @gravityforms .

Chesapeake, VA
Joined July 2013
Don't wanna be here? Send us removal request.
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@TheJeffMatson
Jeff Matson
18 days
Remember how I told y'all I have some news coming today? Here we go! Today, I'm announcing 2 new tools for decentralizing WordPress plugins and themes. Part 1: Wormhole Sync - a tool for syncing/merging WordPress plugins/themes from external sources.
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@TheJeffMatson
Jeff Matson
1 year
@damienleone Shhhhh nobody tell them about All Hallows' Eve.
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@TheJeffMatson
Jeff Matson
27 days
Which one you you psychopaths made this? 🤣🤣🤣
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@TheJeffMatson
Jeff Matson
8 years
@GrigioJoe @larrybarrski1 @chelseahandler I'd be more concerned with tracking down those 100,000 for getting a BJ from a 5-year-old.
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@TheJeffMatson
Jeff Matson
1 month
When I was Pressable marketing, I made it very clear that these plays would never be acceptable. We would hit hard, but we'd never pull this kind of dirty, underhanded tactic. I thought they learned something from my time there. I guess not. Load the cannons. Burn it down.
@Pressable
Pressable
1 month
If you're not happy with your hosting at WP Engine but you bought into an annual contract, we want to help set you free. Check out our special offer here:
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@TheJeffMatson
Jeff Matson
1 month
PSA to all the WordPress hosts out there: Don't be ambulance chasing. Running campaigns to sell your hosting because of this Matt/Automattic/WP Engine thing is lame. Find a better way to get an edge on your competitors. Thanks for attending my TED Talk.
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@TheJeffMatson
Jeff Matson
5 years
Remote work tip: Take a lunch break. For real. No eating food at your desk. Set a timer, get up, and walk away. Don’t just eat and go back either. Take a serious break. Personally, I eat and play a few matches of an online game. It helps prevent mid-day burnout really well.
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@TheJeffMatson
Jeff Matson
1 month
If WordPress belongs to all of us, open the trademarks. #WCUS
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@TheJeffMatson
Jeff Matson
6 years
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@TheJeffMatson
Jeff Matson
1 month
POST REVISIONS?! Really?! Of all things, this is your hill?
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@TheJeffMatson
Jeff Matson
1 month
My post is now live! As promised, Here's what I have to say about Matt's callout to WP Engine during #WCUS , the legal nonsense, Automattic, and "existential threats":
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@TheJeffMatson
Jeff Matson
1 month
Maybe @photomatt is just hungry. Have we tried reaching out to @SNICKERS for help?
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@TheJeffMatson
Jeff Matson
1 month
What sucks is that a lot of the time, I genuinely agree with @photomatt on topics like predatory VCs, FOSS freedoms, challenging the status quo, leveling the playing field, and advocating for users. It’s the approach, delivery, and shaky motivations that I take issue with.
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@TheJeffMatson
Jeff Matson
6 years
In case you missed the Tweet I put out last night, a project I've been working on in my spare time has been released to make it easier for people to share WordPress code snippets and allow others to download them packaged within an installable plugin.
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@TheJeffMatson
Jeff Matson
7 years
@Paragon , did you know that your ads are running on a hate site? Contact @slpng_giants for steps to remove.
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@TheJeffMatson
Jeff Matson
6 years
I’m proud to announce that I’ve finally settled in at my new position with @Pagely / @GoNorthStack as the Minister of Propaganda (I shit you not, that’s my actual job title 😎) I’m so happy to continue my journey in perfecting the world of documentation and connecting communities!
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@TheJeffMatson
Jeff Matson
9 months
Alright, y'all. This is gonna be a long one to update y'all on the last couple of months. Probably better suited as a blog post, but I don't feel like writing up a whole post right now. YOLO - it's going on X/Twitter. First off, I am no longer at @Pressable / @automattic . Here's
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@TheJeffMatson
Jeff Matson
1 year
Welp, today marks the day that my layoff from @GoDaddy is final. All of my $GDDY RSUs that were granted as part of the @Pagely acquisition have officially disappeared. No accelerated vesting. I can’t wait to watch this dumpster fire burn to the ground.
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@TheJeffMatson
Jeff Matson
7 years
My good friend Allison was shot in Vegas and took this picture (screenshot with permission). I can't imagine seeing a bill like this. Get shot by a terrorist? Here's $200k to go with it.
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@TheJeffMatson
Jeff Matson
1 month
This is a reminder that contributions to the WordPress ecosystem come in many forms. ICYMI, @gridpane sponsored me to go to #WCUS this year. Not to stand at tables, wear their swag, or be a corporate tool. Instead, it’s all about community and building lasting relationships.
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@TheJeffMatson
Jeff Matson
18 days
Late night realization: To this day, people still ask what I did at Pagely. Even some of the people who worked with me didn't quite know unless they worked closely with me. "The do anything guy" is a weird thing to describe. Wormhole Sync is a pretty good example of what my job
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@TheJeffMatson
Jeff Matson
11 days
Y'all are due for an update on Wormhole, my effort to decentralize the WordPress plugin/theme ecosystem. Here's the latest: - First and foremost, thanks so much for all of the support! All of the retweets, mentions, links, and GitHub stars have been a great motivator to keep
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@TheJeffMatson
Jeff Matson
2 years
On Wednesday, I got "the email" from GoDaddy. After 4 years of building @Pagely into what it has become today, my position has been eliminated as part of the GoDaddy layoffs. If you're doing something awesome and interested in what I bring to the table, hit me up. Let's chat.
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@TheJeffMatson
Jeff Matson
2 years
Last night, after 4+ years, I started digging into the @gravityforms codebase. Wow. I'm really impressed with how far it's come. Modern design patterns, logical components, a domain-based file structure - it's a breath of fresh air. Well done. Y'all have really been focusing on
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@TheJeffMatson
Jeff Matson
6 years
If you need a code review for your open source project, let me know. If you sell a digital product and need it marketed/sold, pitch it. If it’s interesting, I’m always happy to consult. Having a shitty day? Want generic advice? Think I’m rad and just want to chat? Hit me up!
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@TheJeffMatson
Jeff Matson
7 years
@carlhancock @deerhoof @mor10 @thrasherxy Welcome to America! Can I get you anything? Donuts? Diabetes? A cop beating?
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@TheJeffMatson
Jeff Matson
4 years
Not sure how to address a group of people? Remember: "you fuckers" is a gender-neutral option.
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@TheJeffMatson
Jeff Matson
1 month
Aw fuck, am I gonna have to write a blog post now? #WCUS
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@TheJeffMatson
Jeff Matson
1 year
I just want to give a shoutout to @pollyplummer for being one hell of a journalist. It must be super hard to write articles like this - having to report on someone who pays her salary. It shows a real commitment to accurate, unbiased journalism.
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@TheJeffMatson
Jeff Matson
5 years
My re-creation of the Twenty Nineteen theme in @gatsbyjs is now available here: It serves as an example of how you can use Gatsby for a frontend with a headless WordPress site running @wpgraphql as a backend. Complete with working comments. Check it out!
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@TheJeffMatson
Jeff Matson
1 month
@Pressable I really thought that if y'all learned anything from me, it would be that you should always be bold and hit hard, but that you should never, ever pull this kind of dirty, underhanded tactic. I guess you learned nothing. Load the cannons. Burn it down.
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@TheJeffMatson
Jeff Matson
2 years
My job, right now, isn’t to make sure I find a new job. I have no issues printing money. It’s to make sure the rest of the the other 8% of GoDaddy gets taken care of. Follow this thread. I’ll serve y’all up some gems.
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@TheJeffMatson
Jeff Matson
1 year
@tannermoushey @stellarwp @LiquidWeb @codeablehq @nexcess It's a private, unofficial party for folks who want to attend. I'm not gay. I don't care if someone is or not. I'm going because it looks like a dope venue and a lot of fun with friends - friends who have their own reasons for going. No reason to shit on it. Let people have fun
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@TheJeffMatson
Jeff Matson
1 year
Accepting a job offer! Anyone wanna guess who?
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@TheJeffMatson
Jeff Matson
1 month
@WordPress We know. We also know that all of it is really about @stripe revshare.
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@TheJeffMatson
Jeff Matson
2 years
Are space DUIs a thing? Asking for a friend. #WCUS
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@TheJeffMatson
Jeff Matson
2 years
Something that @GoDaddyLife does amazingly well: They have a program called Everyday Champions for employees to praise each other. Points can be redeemed for real items. I just got $350 in Amazon gift cards to buy a new camera lens on the company dime. Everyone should do this.
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@TheJeffMatson
Jeff Matson
2 years
I've just launched my new site. Enjoy! ❤️
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@TheJeffMatson
Jeff Matson
2 years
Hmmmm. Maybe I should start a full-service web agency.
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@TheJeffMatson
Jeff Matson
8 years
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@TheJeffMatson
Jeff Matson
1 year
Anyone else keep expecting to turn a corner and see twins? #WCUS
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@TheJeffMatson
Jeff Matson
2 years
Best Gutenberg feature? The job security of knowing that shit will randomly break.
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@TheJeffMatson
Jeff Matson
1 year
@photomatt @johnbillion @wordpressdotcom Dotcom can help by using schema markup that points to dotorg as the authority (using the "about" and/or "sameAs" properties). The dotorg pages already have the schema markup in place, you'll just need to point to it from dotcom. This is helpful for dotcom too. Although Google
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@TheJeffMatson
Jeff Matson
1 year
To anyone surprised by me joining @Pressable : THEIR OLD LOGO IS A FUCKING ARCADE BUTTON. How could I possibly resist?!
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@TheJeffMatson
Jeff Matson
1 month
CALLED IT.
@photomatt
Matt Mullenweg
1 month
@bgardner @wpengine We have tried to engage on these issues for months. Silver Lake and WP Engine could fix their trademark and Stripe issues today and be back in good standing. They chose not to.
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@TheJeffMatson
Jeff Matson
8 years
@elonmusk @Hyperloop @SpaceX God dammit, Elon. You brilliant, genuinely amazing human being. You give me hope.
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@TheJeffMatson
Jeff Matson
1 month
It’s going to be super interesting to see how this WordPress repo block plays out. Here’s why: Remember how @photomatt claimed that @wpengine is causing brand confusion? So by cutting off repo access to WP Engine sites… Does that mean that WPE’s
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@TheJeffMatson
Jeff Matson
3 years
I don’t know what the next 3 years has to offer, but if they’re anything like the last 3 years with @Pagely , I know it’s going to be a hell of a ride. I can’t wait to see what’s around the corner.
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@TheJeffMatson
Jeff Matson
5 years
These last 2 talks have been a prime example of why independent conferences like @PressNomics are incredibly critical to the WordPress community as a whole. #PN6
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@TheJeffMatson
Jeff Matson
2 years
Woohoo! None of y’all MFs (or the ones on the plane) gave me the Rona! ❤️ #WCUS
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@TheJeffMatson
Jeff Matson
1 month
Y'all really think I'd skip a #WCUS ?! NOPE. See y'all next week! 🤘
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@TheJeffMatson
Jeff Matson
1 year
For real. Y’all made it an awesome event.
@WordCampUS
WordCamp US 2024 (#WCUS)
1 year
We are continually impressed by the work done by our small army of volunteers every year. The time and energy you've graciously donated to help make WordCamp 2023 a reality was essential, and we're grateful for it. From the bottom of our hearts, thank you.
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@TheJeffMatson
Jeff Matson
1 year
#WCUS Realization: All of my current and former bosses except @strebel are all in the same building. How doomed am I?
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@TheJeffMatson
Jeff Matson
2 years
I still have no idea what I want to be when I grow up.
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@TheJeffMatson
Jeff Matson
7 years
Well guys, looks like I’ll be speaking in Chicago on promoting your WordPress-based business!
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@TheJeffMatson
Jeff Matson
1 year
I decided that the @Pressable logo wasn’t “pressable” enough. Nothing a little bit of CAD software and 3D printing can’t solve.
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@TheJeffMatson
Jeff Matson
1 year
I just want to once again remind all of y’all to go touch some grass. Maybe smoke some. Much love. ❤️ #WPDrama
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@TheJeffMatson
Jeff Matson
2 years
It’s finally jacket weather! Time to break in this ⁦ @Pagely ⁩ jacket.
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@TheJeffMatson
Jeff Matson
1 year
As much as I enjoy doing my own thing, I've decided that I'm happiest when I get to collaborate with others. That said, I'm going to start exploring job opportunities. If you're interested in chatting, let me know.
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@TheJeffMatson
Jeff Matson
5 years
Remember when I mentioned that I hadn’t gone beardless in a decade and was curious? Well, I did a thing and I totally look like a dork. 😂
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@TheJeffMatson
Jeff Matson
2 years
Hmmmm… WCUS 2023 is within driving distance… and I have a shitload of arcade machines… and a truck… 🤔
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@TheJeffMatson
Jeff Matson
1 year
By taking things to extremes with name calling and such, you’re only pushing people away. Extreme responses only create more extreme responses. End the vicious cycle. Help people see your perspective without attacking them. It takes effort, but it’s worth it.
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@TheJeffMatson
Jeff Matson
2 years
Crashing the @GoDaddyPro booth and teaching these corporate drones how to party the @Pagely way.
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@TheJeffMatson
Jeff Matson
1 month
Starting to feel better. Fever broke. Blog post soon. #WCUS #WPDrama
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@TheJeffMatson
Jeff Matson
1 year
Y'all pay attention - @browsercompany is crushing it at the innovation game. Even their changelogs are exciting.
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@TheJeffMatson
Jeff Matson
3 years
Ugh. Okay. Fine. @GoDaddy , you win. I’ll wear your logo. As long as it’s next to the @Pagely logo on a custom North Face jacket. I’ll still grumble about it, but I’ll let you win this one.
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@TheJeffMatson
Jeff Matson
1 month
Alright, y'all - part 2 of my "Matt vs Everyone" series is out. (I really wish this wasn't a series, but here we are...) Bear with me - I'm a little behind right now. I'm writing as fast as my COVID-addled brain can process. More shortly.
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@TheJeffMatson
Jeff Matson
2 years
Hey, pro tip to the GoDaddy comp set: nobody, including myself, who was laid off from GoDaddy has a non-compete (to my knowledge, obvs check with candidates). Hire them all with no risk of contract breaches. #GoDaddy $GDDY
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@TheJeffMatson
Jeff Matson
5 years
Shoutout to @liamdempsey for being an awesome person. No recent circumstance in particular or anything, but he's just a genuinely really, really nice guy. So cheers to you, Liam!
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@TheJeffMatson
Jeff Matson
5 years
Halloween at the Matson house. Brought out 2 linked Cruis’n Exoticas, Viper Phase 1, Super Buster Bros, and Popeye.
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@TheJeffMatson
Jeff Matson
1 year
Unboxed, set up, leveled, updated, and ready to rock. After 8 months of waiting for my number to come up, Scooby Doo is finally here! 😍
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@TheJeffMatson
Jeff Matson
7 years
Want to get rock-solid top-notch support? Here are a few tips: 1) Don't be an asshole. 2) Listen to the advice of the support person. 3) Don't threaten with things like bad reviews. 4) Be willing the make an effort. It's really, really easy! I promise!
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@TheJeffMatson
Jeff Matson
1 month
I would like to interrupt your regularly scheduled #WPDrama programming to share this video of my dogs playing today. That is all. Carry on.
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@TheJeffMatson
Jeff Matson
8 years
@GrigioJoe @larrybarrski1 @chelseahandler Clearly the time limit would be based on completion. Must be some damn good ones.
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@TheJeffMatson
Jeff Matson
2 years
As we discuss companies sponsoring open source contributions, it’s important to note that it’s not just assigning dedicated people to projects. Lots of people (including myself) contribute throughout their work day and the company simply encourages it to happen. (Continued…)
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@TheJeffMatson
Jeff Matson
6 years
@Postmates Hooray for drunken late-night chicken nugget trays!
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@TheJeffMatson
Jeff Matson
1 year
Gooooooooood morning #WCUS ! Now that I have coffee in my veins and food in my belly, I’m ready to socialize. 🤘
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@TheJeffMatson
Jeff Matson
3 years
Why are we talking about the next phases of Gutenberg if it’s barely usable as it is. Which phase is the one that doesn’t make me want to flip my desk? #StateOfTheWord
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@TheJeffMatson
Jeff Matson
2 years
No thanks. I’ve seen this movie.
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@TheJeffMatson
Jeff Matson
6 years
@mrcat_codes @richard_parris @codinghorror @natfriedman @Microsoft Agreed. Microsoft is doing wonderful things for open source as a whole. There was a time when I wouldn't come near them. Now I absolutely love what they're doing.
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@TheJeffMatson
Jeff Matson
5 years
Hey managed WordPress hosts: You can stop with all of the local development environment tools. Your craving for ecosystem lock-in is showing. Know what a better use of your time would be? An open source tool for everyone to use and empowers users, regardless of hosting choice.
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@TheJeffMatson
Jeff Matson
2 years
All of 2022 and the latter part of 2021 took a massive toll on me. I’m really hoping that I can make some changes in 2023 to get me back on track. I miss happiness.
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@TheJeffMatson
Jeff Matson
6 years
Evil WordPress plugin search ideas: 1) Hijack every single search listing to eliminate all possible competition. 2) Hosts: Use mu-plugins to force users to go a certain path. 3) Sell paid advertising space inside your 100% free plugin. 4) Replace all plugin results with cats.
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@TheJeffMatson
Jeff Matson
2 years
First full day in San Diego. Who’s here today? #WCUS
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@TheJeffMatson
Jeff Matson
6 years
For those of you wondering about my work situation, I started a new job on Monday. I really didn’t expect to accept an offer that quickly. I won’t say who it is quite yet, but I will say that they’re doing some insanely cool groundbreaking things that will rock your world.
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@TheJeffMatson
Jeff Matson
1 year
Bonus pics: my The Last of Us 2 prints that are in my stairwell. Also @cookbeck and the same awesome frame shop.
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@TheJeffMatson
Jeff Matson
5 years
Pro tip: marry someone that you have way too much fun hanging out with. ❤️
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@TheJeffMatson
Jeff Matson
11 months
Kinsta's new redesign be like...
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@TheJeffMatson
Jeff Matson
1 year
My whole career is built on exactly this. This is how I went from tier 1 support to building InMotion’s WordPress presence. This is how I went from docs to leading marketing at Gravity Forms. Pagely was literally 100% this. Now Pressable will go even further.
@UglyRobotDev
Aaron Edwards · 🛠️ 𝙰𝙸
1 year
Let your employees explore side projects, build an audience, voice their unique ideas, and engage with various communities. Their curiosity will lead to fresh insights and ideas for your company…
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@TheJeffMatson
Jeff Matson
2 years
Feels like an appropriate choice to end a long week.
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@TheJeffMatson
Jeff Matson
1 year
Spotted this in the wild: Well done @dbrand . S-tier big-brain marketing campaign right here. Props. 😂 🔪 🐮
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@TheJeffMatson
Jeff Matson
6 years
Best part about working from home? Taking breaks to cook breakfast. It’s an awesome way to step away from my desk for 15 minute and make something awesome.
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@TheJeffMatson
Jeff Matson
2 years
If there's one thing I've learned from this recent unexpected loss, it's to never forget to tell people how much you appreciate them; as often as possible.
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@TheJeffMatson
Jeff Matson
8 years
An Open Letter to the WordPress Community
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@TheJeffMatson
Jeff Matson
6 months
I let @thejamiematson talk me into going to the casino tonight for a dose of dopamine. No regrets.
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@TheJeffMatson
Jeff Matson
3 years
Even after all these years, I'm still getting shoutouts for my former docs work on @gravityforms . Know your audience, write great content, build a quality docs platform that supports that content structure, and the rest all falls into place.
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@TheJeffMatson
Jeff Matson
19 days
A ton of homies have been getting blocked by @photomatt , @WordPress , @automattic , etc. over the last week or two. While it's *probably* just Matt being salty, try not to deserve it by acting like a dickhead. Criticism = ⭐️ Solutions = ⭐️⭐️ Snark = ⭐️⭐️⭐️ Screeching = 💩
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@TheJeffMatson
Jeff Matson
2 years
The point is, open source contributions come in many forms. Whether directly or indirectly, by a company or as an individual contributor, it’s often still supported by someone’s bottom line. Just because there isn’t a flag in the ground doesn’t mean it’s not happening.
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@TheJeffMatson
Jeff Matson
1 year
@tessak22 @GoDaddy @Pagely I’ve never seen so much money vanish into thin air. Layoffs are one thing, but offering someone money with strings attached so that they will stay through an acquisition, then laying them off a year later and taking that money back is entirely different. 😔
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