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Tennis Sweet Spot

4 months

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Tennis Sweet Spot

@TennisSweetSpot

4 months

Asked Iga Swiatek if she had changed her off court habits now that she’s used to life on Tour, and she said yes, that yesterday she didn’t have practice. « I just went to eat some great seafood, I was at the park, just walking around, looking for something to shop. »

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Tennis Sweet Spot

@TennisSweetSpot

2 months

Djokovic back on Wimbledon Centre Court. Hitting with Sinner.

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Tennis Sweet Spot

@TennisSweetSpot

2 months

I spot a Clay Queen trying to master that grass this year. #IgaSwiatek

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Tennis Sweet Spot

@TennisSweetSpot

2 months

Maria Sharapova at Wimbledon today with a huge smile on her face as she walks around and is stopped by people happy to see her back here. Has been showing the grounds to her son.

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Tennis Sweet Spot

@TennisSweetSpot

3 months

« When I’m playing, I kind of make it a routine because it’s easier to deal with it », Swiatek about if it still feels special to get to a RG final. Says it’s better to forget about the stakes. « Usually it hits me after the tournament. »

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Tennis Sweet Spot

@TennisSweetSpot

3 months

« There’s no issue, I just like to sleep normally », Swiatek about why she requests not to play at night.

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Tennis Sweet Spot

@TennisSweetSpot

3 months

« Usually it takes us like four hours to chill, do the recovery, media. We should start earlier. But it’s not up to us », Swiatek at press now about late finishes.

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Tennis Sweet Spot

@TennisSweetSpot

5 months

Swiatek and Lancôme exclusive: "It is Hollywood-like territory". Also, Nadal fights for Paris, more details emerged about that premium tour, how tennis lost Netflix but got Zendaya, and more.

Swiatek and Lancôme exclusive: "It is Hollywood-like territory", as Nadal fights for Paris

Inside Swiatek's deal with Lancôme, also is Nadal really going to miss Paris?

tennis-sweet-spot.com

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Tennis Sweet Spot

@TennisSweetSpot

4 months

One has to love how Swiatek has remained so « Swiatek » despite her success on court and off the court, adding this recent huge signing with Lancôme.

Swiatek and Lancôme exclusive: "It is Hollywood-like territory", as Nadal fights for Paris

Inside Swiatek's deal with Lancôme, also is Nadal really going to miss Paris?

tennis-sweet-spot.com

Tennis Sweet Spot

@TennisSweetSpot

4 months

Asked Iga Swiatek if she had changed her off court habits now that she’s used to life on Tour, and she said yes, that yesterday she didn’t have practice. « I just went to eat some great seafood, I was at the park, just walking around, looking for something to shop. »

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Tennis Sweet Spot

@TennisSweetSpot

4 months

Swiatek said she started too fast today, was missing too much and needed to get back into the game plan. « It took me a while », she said. « I’m trying to deal with my expectations and do the right thing at the right moment. »

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Tennis Sweet Spot

@TennisSweetSpot

2 months

« The way I felt on the court against him… I was inferior on the court, he was the better player. He wasn’t allowing me to have free points on my serve. I’ve never seen him serve that way, that fast. He really outplayed me,» Djokovic

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Tennis Sweet Spot

@TennisSweetSpot

3 months

« I felt really fresh today », Swiatek saying that the 3h match vs Naomi stayed with her for a couple of days

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Tennis Sweet Spot

@TennisSweetSpot

3 months

« I would have loved a quarter-final at night and not at 11 am. It doesn’t make sense », Ons Jabeur. « I wish I could see the contract Prime signed », said Ons about getting no women’s match in the night session spot. « Start earlier », she also advises the tournament.

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Tennis Sweet Spot

@TennisSweetSpot

2 months

« I have to put my head down and do my very best. Every Ukrainian is using their own way to raise awareness and money. My way is through tennis, » Svitolina

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Tennis Sweet Spot

@TennisSweetSpot

3 months

« You better get along or it’s going to be miserable, » Coco Gauff about why she likes that it’s pretty much all good vibes backstage on the Tour.

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Tennis Sweet Spot

@TennisSweetSpot

2 months

Murray leaves, but his legacy is forever.

Murray leaves, but his legacy is forever

The world of professional tennis, curated and decrypted: every Monday and Thursday, for free and and 5 minutes, in your inbox!

tennis-sweet-spot.com

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Tennis Sweet Spot

@TennisSweetSpot

4 months

Auger-Aliassime no longer working with Toni Nadal for now. He says they’re still in touch and Toni might be back at some point but for now he has asked his dad to travel more with him and join the team and so coach Fontang.

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Tennis Sweet Spot

@TennisSweetSpot

4 months

« I’m gonna be rooting for him », Swiatek in press now about Nadal

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Tennis Sweet Spot

@TennisSweetSpot

2 months

« We feel guilt when we feel happy, » Svitolina about Ukrainians being still able to live their lives.

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Tennis Sweet Spot

@TennisSweetSpot

2 months

« He was just better than me in every aspect of the game. If someone had told me I’d play Wimbledon final three weeks ago I’d have taken it. It has to be a succès at the end of the day for me and my team, » Djokovic

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Tennis Sweet Spot

@TennisSweetSpot

2 months

« It was the most grueling schedule in any sport to begin with, and they’ve made it longer », Denis Shapovalov about the too many injuries we’ve seen this year and through this Wimbledon.

They are dropping like flies: time to act?

The world of professional tennis, curated and decrypted: every Monday and Thursday, for free and and 5 minutes, in your inbox!

tennis-sweet-spot.com

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Tennis Sweet Spot

@TennisSweetSpot

2 months

« The only thing that was going through my mind was that I missed Jana a lot, » says Krejcikova about how « emotional » she got seeing her name on the board alongside Novotna’s one. Says she thinks Jana would be « proud » today.

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Tennis Sweet Spot

@TennisSweetSpot

4 months

Dominic Thiem said he made peace with the end of his career at the start of the year. Very interesting to hear him say that looking back at his achievements at RG feels « amazing, much better than when I was in the middle of it. I didn’t realize how well I was playing. »

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Tennis Sweet Spot

@TennisSweetSpot

2 months

De Minaur’s situation now to be added to the way too many serious injuries happening on this sport right now. Time to look into it, maybe?

Tennis Sweet Spot

@TennisSweetSpot

2 months

« It was the most grueling schedule in any sport to begin with, and they’ve made it longer », Denis Shapovalov about the too many injuries we’ve seen this year and through this Wimbledon.

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Tennis Sweet Spot

@TennisSweetSpot

4 months

« Watching from the sidelines, it makes you want to play anything and everything you can. Comparing yourself to your old self is never a good thing to do», Shapovalov about coming back from injury. Read also about Osaka and Krejcikova’s comeback trail

Top players on the comeback trail: it's a tough journey

How to focus on the journey when the results don't come? Also, are tennis players the new content creators?

tennis-sweet-spot.com

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Tennis Sweet Spot

@TennisSweetSpot

1 month

What it meant for Iga Swiatek. Tough one.

karola ✧

@wielkietytuly

1 month

☹️☹️☹️

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Tennis Sweet Spot

@TennisSweetSpot

4 months

« It was a new experience because it’s the first time in quallies here for me but I tried to enjoy every si game moments because this tournament gave me so many great marche, so many great memories », Dominic Thiem after winning his first round in qualifications.

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Tennis Sweet Spot

@TennisSweetSpot

4 months

Wawrinka - Murray on Sunday. Alcaraz also on Sunday vs a qualifier. Gasquet - Coric on Sunday too

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Tennis Sweet Spot

@TennisSweetSpot

4 months

« I’m not anxious, I’m focused on trying to play. Maybe I will repeat the disaster of Rome but in my mind I’m going to give myself a chance to be competitive », Nadal

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Tennis Sweet Spot

@TennisSweetSpot

2 months

Tough to put into words how Sinner is hitting the s..t out of that ball. The easy power is just astounding. Seems to me is taking the ball way earlier lately too. Great striking-skills match with Djokovic. Talk about players who can get that ball to travel at a crazy pace.

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Tennis Sweet Spot

@TennisSweetSpot

3 months

Dimitrov - Bergs to finish on Chatrier before the night session. Hurkacz - Shapovalov to finish on Lenglen after Medvedev - Machac

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Tennis Sweet Spot

@TennisSweetSpot

4 months

Read Wim Fissette about Naomi Osaka's comeback, also read how Swiatek and Rublev escaped the Madrid's curse and why Microsoft and Asics are banking on women's tennis.

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Tennis Sweet Spot

@TennisSweetSpot

3 months

« I’m gonna give myself amnesia and think about it later because I still have a chance a trophy », Gauff about thinking over that Iga loss after trying to win the double final.

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Tennis Sweet Spot

@TennisSweetSpot

4 months

Nadal’s last French Open? « Don’t assume that. (..) It’s a big chance it’s gonna be my last RG but I will not say it’s 100% my last RG.» Said he’s been improving physically since Rome. « Mentally I have the right motivation to be here. Physically I have less limitations. »

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Tennis Sweet Spot

@TennisSweetSpot

4 months

Sorry but couldn’t Nike do more for that Alcaraz outfit at RG?? How more meh can that be?…

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Tennis Sweet Spot

@TennisSweetSpot

1 month

Djokovic and Zheng make history in Paris, while Swiatek and Alcaraz end in tears of growth:

One For The Tennis Ages

The world of professional tennis, curated and decrypted: every Monday and Thursday, for free and and 5 minutes, in your inbox!

tennis-sweet-spot.com

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Tennis Sweet Spot

@TennisSweetSpot

5 months

"It’s another way we can get young black women to enter the sport", Coco Gauff about her partnership with Carol's daughter.

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Tennis Sweet Spot

@TennisSweetSpot

3 months

Said what I said :)

Tennis Sweet Spot

@TennisSweetSpot

3 months

Mirra Andreeva’s game is scary good. But what’s scarier is how quick she learns and how calm she gets under pressure. « I’m more stable in every way. (…) I’m not as nervous as I was last year. It’s a bit easier for me »,she said. 17 and afraid of nothing.

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Tennis Sweet Spot

@TennisSweetSpot

2 months

I said it before and I’ll say it again: I never finish a tournament fresher than at Wimbledon where there are no night sessions. At 11pm, no more play. It changes everything about not feeling like a zombie after these three weeks. If they can do it and thrive, then…

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Tennis Sweet Spot

@TennisSweetSpot

3 months

Are Iga Swiatek and Carlos Alcaraz the new generational athletes?

Swiatek and Alcaraz, new generational athletes?

The world of professional tennis, curated and decrypted: every Monday and Thursday, for free and and 5 minutes, in your inbox!

tennis-sweet-spot.com

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Tennis Sweet Spot

@TennisSweetSpot

2 months

« It was really difficult for me to be here. I just wanted to be in my room, » says Svitolina about « a very sad day for Ukrainians. »

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Tennis Sweet Spot

@TennisSweetSpot

4 months

Also, are tennis players the new content creators? I asked Daria Kasatkina about her youtube channel and Caroline Garcia about her podcast. "Most people don’t see the struggles. It’s interesting and very important to show how it actually is"

Top players on the comeback trail: it's a tough journey

How to focus on the journey when the results don't come? Also, are tennis players the new content creators?

tennis-sweet-spot.com

Tennis Sweet Spot

@TennisSweetSpot

4 months

Top players on the comeback trail: it's a tough journey How to focus on the journey when the results don't come? A discussion with a few of the top players currently fighting to get back.

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Tennis Sweet Spot

@TennisSweetSpot

3 months

@_Vikash @carole_bouchard Absolutely not.

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Tennis Sweet Spot

@TennisSweetSpot

4 months

“The way he plays, the footwork, the flexibility he has, he does give us a lot of requirements. We try to make sure we are up to par on his demands and making the shoes for him trickles down to the other [shoes]», Mitsuyuki Tominaga for Asics on Djokovic.

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Tennis Sweet Spot

@TennisSweetSpot

3 months

Andreescu before her first round explained that playing at RG « was cutting it close ». Well, she must be glad she did! She talked about breaking her back, consequences and how she « always identified too much with the sport ».

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Tennis Sweet Spot

@TennisSweetSpot

4 months

Sinner has just started to play points since he arrived in Paris. Liked his answer about not liking to hear or think that he needs to be in the second week or has to fight for titles: « I can. But I don’t need to ». Says he’s confident he can play good tennis despite the context

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Tennis Sweet Spot

@TennisSweetSpot

1 month

Sometimes you wanna give some players a « prize of the heart » + the shocker of that Iga Swiatek loss:

Olympics: Heavy Is The Head That Wears The Crown

The world of professional tennis, curated and decrypted: every Monday and Thursday, for free and and 5 minutes, in your inbox!

tennis-sweet-spot.com

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Tennis Sweet Spot

@TennisSweetSpot

2 months

Tennis is both brutal and brilliant. Wimbledon is coming for the Olympics. Nike is cutting suits. And do you know E.coli might be the sentence nobody wanted to have to say at the Games.

Tennis is both brutal and beautiful

The world of professional tennis, curated and decrypted: every Monday and Thursday, for free and and 5 minutes, in your inbox!

tennis-sweet-spot.com

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Tennis Sweet Spot

@TennisSweetSpot

4 months

« Low expectations and high hopes », Djokovic about how he feels mentally coming in Roland-Garros

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Tennis Sweet Spot

@TennisSweetSpot

3 months

Mirra Andreeva’s game is scary good. But what’s scarier is how quick she learns and how calm she gets under pressure. « I’m more stable in every way. (…) I’m not as nervous as I was last year. It’s a bit easier for me »,she said. 17 and afraid of nothing.

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Tennis Sweet Spot

@TennisSweetSpot

4 months

Top players on the comeback trail: it's a tough journey How to focus on the journey when the results don't come? A discussion with a few of the top players currently fighting to get back.

Top players on the comeback trail: it's a tough journey

How to focus on the journey when the results don't come? Also, are tennis players the new content creators?

tennis-sweet-spot.com

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Tennis Sweet Spot

@TennisSweetSpot

4 months

Alcaraz after that loss a few minutes ago against Rublev 4-6,6-3,6-2 in Madrid. Can’t escape the cameras from Netflix… He signed for it after all.

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Tennis Sweet Spot

@TennisSweetSpot

2 months

Jabeur feels the love at Wimbledon, still hopes to get the trophy one day. Andy Murray just hopes to find closure.

Ons Jabeur: "I hope to keep shining"

Ons Jabeur has plans for Wimbledon again, Andy Murray looks for closure and Barclays is in hot water

tennis-sweet-spot.com

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Tennis Sweet Spot

@TennisSweetSpot

3 months

« I was pretty intense and putting a lot of pressure on Coco », Swiatek.

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Tennis Sweet Spot

@TennisSweetSpot

3 months

Andreescu’s ability to come back with an already Top 30 level is insane. Just so good this one.

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Tennis Sweet Spot

@TennisSweetSpot

4 months

Sinner having to confirm he’s dating Anna Kalinskaya during his press conference 👀 Also can the rain go away!!

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Tennis Sweet Spot

@TennisSweetSpot

2 months

Centre Court for Monday at Wimbledon: Alcaraz - Lajal Alexandrova - Raducanu Dolehide - Gauff Court 1 for Monday: Kovacevic - Medvedev Bektas - Sabalenka Sinner 1 - Hanfmann

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Tennis Sweet Spot

@TennisSweetSpot

2 months

No more play on outside courts at Wimbledon. Just announced.

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Tennis Sweet Spot

@TennisSweetSpot

4 months

@abh_hockey Thank you!

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Tennis Sweet Spot

@TennisSweetSpot

2 months

The Sun! On Wimbledon!

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Tennis Sweet Spot

@TennisSweetSpot

2 months

So sunny on Wimbledon right now! ❤️

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Tennis Sweet Spot

@TennisSweetSpot

4 months

Felix Auger-Aliassime found a way back to his long-term career plan. “I didn’t need that week to keep believing because I’ve always believed”, he said. Read it all (his belief, his process, his father, Toni, etc.) here:

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Tennis Sweet Spot

@TennisSweetSpot

4 months

Federer doesn’t play but he can still rule a news cycle: On had its higher profits ($558 million) and announced new tennis players + RF/JW Anderson launched new collection w/ Uniqlo + Amazon announced release of the Federer documentary.

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Tennis Sweet Spot

@TennisSweetSpot

3 months

« Those are the moments I live for », Osaka

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Tennis Sweet Spot

@TennisSweetSpot

4 months

I wrote that last year and unfortunately it’s still a genuine question. « To worry or not to worry about Carlos Alcaraz’s body? » - Tennis Majors

To worry or not to worry about Carlos Alcaraz’s body?

Should we start wondering about the string of injuries sustained by the tennis world’s new superstar?

www.tennismajors.com

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Tennis Sweet Spot

@TennisSweetSpot

4 months

Thiem retired at 30 and we feel like it’s too young. But is it? He thinks still winning big at 36 or 37 isn’t normal, it’s the exception. Also the men’s draw at RG could go cray, Agassi is back, Coco still not afraid to speak, Alcaraz talks to the BBC.

"It’s not normal": Thiem doesn't believe in defying your age

The world of professional tennis, curated and decrypted: every Monday and Thursday, for free and and 5 minutes, in your inbox!

tennis-sweet-spot.com

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Tennis Sweet Spot

@TennisSweetSpot

2 months

« Hopefully I’ll have a chance to fight for a medal for myself and my country. Let’s see how I will feel physically and mentally, » Djokovic

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Tennis Sweet Spot

@TennisSweetSpot

3 months

Djokovic says he’ll play at Wimbledon only if he can fight for the title. In the meantime, Murray’s nightmare of a farewell tour goes on. Also will Nike’s athletes get an edge at the Olympics due to a new recovery tool? Lots to unpack today!

Andy Murray deserved a better farewell tour

The world of professional tennis, curated and decrypted: every Monday and Thursday, for free and and 5 minutes, in your inbox!

tennis-sweet-spot.com

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Tennis Sweet Spot

@TennisSweetSpot

4 months

Awful to see. Lehecka just collapsed on the court after a shot. He’s retiring. Tears coming up as he basically obliterates his racquet.

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Tennis Sweet Spot

@TennisSweetSpot

2 months

« Make the first serve, go for your shots, and be brave »: what Krejcikova was telling herself in that last serving game. And that even at 5-5, the match wasn’t over.

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Tennis Sweet Spot

@TennisSweetSpot

4 months

Sinner said he’s still not 100% and for sure has in the back of his head that there are some other big events coming up. But he feels fine enough to stay in that Madrid’s draw and so keeps a wait and see attitude.

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Tennis Sweet Spot

@TennisSweetSpot

3 months

On, Hoka, Lululemon: they’re among the outsiders trying to come for Nike and Adidas. Federer-backed On just signed Zendaya and its revenues keep growing. Fascinating times in the sportswear world:

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Tennis Sweet Spot

@TennisSweetSpot

4 months

@lisa_wawrinka Vekic - Tsurenko C’est dimanche aussi

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Tennis Sweet Spot

@TennisSweetSpot

2 months

« From the beginning he was half a step better than I was, » Djokovic

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Tennis Sweet Spot

@TennisSweetSpot

4 months

Thiem saying he’ll take some time off after he’s done in October. We’re all like surely he mind a few months but he goes: « two or three weeks ». Bless his soul.

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Tennis Sweet Spot

@TennisSweetSpot

2 months

Andy and Jamie Murray get the last wild card for the doubles. Would be the first time they play together at Wimbledon.

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Tennis Sweet Spot

@TennisSweetSpot

4 months

Is the Tour coming for the Grand Slam aura and, if yes, should it? Also read about how smart the Fedal brand is and why only Iga Swiatek can be called a favorite at Roland-Garros this year:

Are the Grand Slams safe?

tennis-sweet-spot.com

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Tennis Sweet Spot

@TennisSweetSpot

2 months

Can Rafa do more? Could you hit it like Iga? And also, it unfortunately really is injury season… + a great dive from ABC science into what we call choking under pressure:

Can Rafa do more? Could you hit it like Iga?

The world of professional tennis, curated and decrypted: every Monday and Thursday, for free and and 5 minutes, in your inbox!

tennis-sweet-spot.com

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Tennis Sweet Spot

@TennisSweetSpot

2 months

No play before 1pm on outside courts. But there’s staff working on the courts already.

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Tennis Sweet Spot

@TennisSweetSpot

4 months

« The hip feels good, I’m happy to be here », says Sinner. Also adds that the general physical shape isn’t where he wants it to be though. « But you can’t make miracles ».

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Tennis Sweet Spot

@TennisSweetSpot

2 months

« I’m dreaming about her a lot and we’re talking in my dreams, » Barbora about he still strong ties with the late Novotna.

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Tennis Sweet Spot

@TennisSweetSpot

3 months

New RG schedule: all doubles gone, even those already started.

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Tennis Sweet Spot

@TennisSweetSpot

4 months

« It’s the first week I’ve been able to run the proper way, Nadal

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Tennis Sweet Spot

@TennisSweetSpot

4 months

Status of Novak Djokovic clay season: It’s Not Ideal…

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Tennis Sweet Spot

@TennisSweetSpot

4 months

@lisa_wawrinka Oui, liste donnée par le tournoi

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Tennis Sweet Spot

@TennisSweetSpot

3 months

Finishing at 2am, seeing all the rain falling on her schedule, tough opponents: Mirra Andreeva kind of looks like she doesn’t care and she will still win. I asked her how/why she is so serene. Answer: I just tell myself that I have to accept it. Easy no? This one is impressive.

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Tennis Sweet Spot

@TennisSweetSpot

4 months

« I just accept », Nadal about the draw. « On the paper, it’s not the best draw but what I can I do? Just be ready for it. »

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Tennis Sweet Spot

@TennisSweetSpot

3 months

I also launched a referral program so, if u’re already subscribed, scroll down to the end of the last edition’s email and see how you can win my book The Quest! And if u’re subscribed, don’t forget to consider a click on this edition’s sponsor. Next one coming on Thursday!

Tennis Sweet Spot

@TennisSweetSpot

3 months

How much does tennis need Bianca Andreescu? A lot. Also in today’s edition: grass season started like wow, Murray’s retirement looming, healing virtually, a snub and a resignation:

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Tennis Sweet Spot

@TennisSweetSpot

2 months

Superb last game from Vekic! What a FH on the run to set up match point! She was 0-2 in Grand Sla quarter-finals but today she goes one step forward.First GS semi-final.After the heartbreak of Roland-Garros, surely even nicer. Breathing heavily on her chair, trying not to lose it

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Tennis Sweet Spot

@TennisSweetSpot

4 months

@lisa_wawrinka De rien !

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Tennis Sweet Spot

@TennisSweetSpot

4 months

In today’s edition: what’s the mindset that gets some players to keep coming back? What do they (Nadal, Murray, Andreescu) say about it? Also the BBC is facing backlash over hiring Nick Kyrgios and the fashion at RG is a fail:

It takes special players to keep coming back

tennis-sweet-spot.com

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Tennis Sweet Spot

@TennisSweetSpot

2 months

No play on outside courts before 3.15pm.

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Tennis Sweet Spot

@TennisSweetSpot

2 months

Well it didn’t last: no play before 6.30pm

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Tennis Sweet Spot

@TennisSweetSpot

4 months

Nike, I swear… Alcaraz and Sinner outfit look like practice outfits, ok… That’s bad but ok… But Nadal!? Nadal on what could be his last RG!? What’s your excuse here?? They kinda tried with the tee but gosh it’s not landing. It’s not looking clay royal…

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Tennis Sweet Spot

@TennisSweetSpot

4 months

It is crazy to me that the bar for Nadal is still set at winning these matches and being a fav for Roland-Garros. Price to pay I guess for the career he’s had and the monster he created but still it’s insane. Him showing up at a tournament these days should be the bar.

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Tennis Sweet Spot

@TennisSweetSpot

3 months

Kerber, Osaka, Raducanu and Wozniacki get Wimbledon’s main draw WCs.

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Tennis Sweet Spot

@TennisSweetSpot

2 months

No play before 12.15. Sky has cleared but it’s looking darker again… Sigh.

Tennis Sweet Spot

@TennisSweetSpot

2 months

No play before noon. Raining hard right now on Wimbledon.

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Tennis Sweet Spot

@TennisSweetSpot

2 months

Players are dropping like flies: time to act? Also Svitolina’s courage, Swiatek getting a needed break, deserving Wimbledon losers and new deals for sports.

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Tennis Sweet Spot

@TennisSweetSpot

4 months

@lisa_wawrinka :)

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