Sidika Sehgal @Sidika08 Twitter profile

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Sidika Sehgal

@Sidika08

20 days

Hate this feature in WhatsApp with every cell of my body. So much clutter. I just want to send a message, I don't want a home renovation mood board

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Sidika Sehgal

@Sidika08

2 years

The food was good, but the copy was better.

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Sidika Sehgal

@Sidika08

2 years

You think paying your own bills is adulting? Wrong. Peak adulting is when you soak dry fruits for yourself.

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Sidika Sehgal

@Sidika08

1 year

Finally have a month's worth of recipes in this collection ❤️ Latest additions in this collection include the noodles I make when I'm feeling lazy and the chettinad chicken I make when I feel like going above and beyond to prepare a tasty meal!

Simple food for the young and busy | Notion

In 2021, after nearly a decade of baking, I began to cook my lunch and dinner everyday. The first few months had a steep learning curve. On some days, I couldn’t tell the difference between coriander...

sidikasehgal.notion.site

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Sidika Sehgal

@Sidika08

8 months

My 2023 side project was curating this collection of easy to cook recipes 🍛 It was so easy and so fulfilling to do ❤️ Reminder to myself to add more recipes to it this year!

Simple food for the young and busy | Notion

In 2021, after nearly a decade of baking, I began to cook my lunch and dinner everyday. The first few months had a steep learning curve. On some days, I couldn’t tell the difference between coriander...

sidikasehgal.notion.site

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Sidika Sehgal

@Sidika08

1 year

It was Day 2 at Obvious. And I got my period. I was relieved when I found that the bathrooms were stocked with menstrual supplies. I didn’t have to go home, I didn’t have to awkwardly ask my (extremely) new colleagues if they had an extra sanitary napkin. Thank god for that.

Obvious

@obvious_in

1 year

A photograph on your desk, a spot for a midday nap or some snacks hidden in the locker. You make the office your own. You begin to love the space you spend so much time in. It becomes, rather is, a second home. Share a photo of your favourite thing about your office.

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Sidika Sehgal

@Sidika08

2 years

It would be so cool if @cultfitOfficial and @urbancompany_UC collaborated on spa packages for folks who work out - something like 25% off on a foot or a full body massage after you do 25 cult classes. A small reward for pushing yourself eh? 🏋️‍♀️ 💆‍♀️

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Sidika Sehgal

@Sidika08

1 year

Why do I always feel inspired to write essays about my life during the working day, three minutes before I have to join a meeting and never on a Saturday when I'm wasting time staring at an ugly bird from my balcony? 😭😭😭

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Sidika Sehgal

@Sidika08

2 years

A bit of light reading this Saturday 🤓

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Sidika Sehgal

@Sidika08

2 years

This is done in such poor taste. @growthschoolio "Buy a cheese overloaded pizza which can make you fat. Buy an OTT subscription to watch content that will be of no help to you." You can create good marketing content without shaming people and pulling down other products/orgs.

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Sidika Sehgal

@Sidika08

2 years

I’m a collector. I’ve been collecting recipes from the age of eleven — cooking the ones I love again and again, discarding the ones that don’t quite work. 🗒️ Sharing some of these recipes is one way of sharing this love for food, so here goes! 🍜

Simple food for the young and busy | Notion

In 2021, after nearly a decade of baking, I began to cook my lunch and dinner everyday. The first few months had a steep learning curve. On some days, I couldn’t tell the difference between coriander...

sidikasehgal.notion.site

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Sidika Sehgal

@Sidika08

3 months

Restaurants in blr have a waitlist of a month!! I'm happy for them and their flourishing business but what happened to being able to walk into a restaurant and have a meal?

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Sidika Sehgal

@Sidika08

9 months

I completed 2 years at @obvious_in earlier this week. Yet when someone asks me what I do at Obvious, I rarely have a one word answer. How do I condense so much varied work in one word? 🧵

Marking 2 years at Obvious | Sidika Sehgal

www.sidikasehgal.com

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Sidika Sehgal

@Sidika08

2 years

is "i'll be eating a lot in delhi and dealing with acidity" valid grounds to apply for leave?

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Sidika Sehgal

@Sidika08

4 months

Sundays at Cafe TJ. Amazing coffee and immaculate vibes 🌟 Follow @tejasvisoi and don't miss his next coffee popup! ☕

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Sidika Sehgal

@Sidika08

1 year

OMG ❤️

Sidika Sehgal

@Sidika08

2 years

It would be so cool if @cultfitOfficial and @urbancompany_UC collaborated on spa packages for folks who work out - something like 25% off on a foot or a full body massage after you do 25 cult classes. A small reward for pushing yourself eh? 🏋️‍♀️ 💆‍♀️

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Sidika Sehgal

@Sidika08

11 months

Over a decade of writing, I’ve had many phases of manic creation and many phases of feeling totally lost. All the phases of creation have had one thing in common — I knew why I was writing, how I’d like to write and what I wanted to write about. The Golden Circle of Writing. 🖊️

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Sidika Sehgal

@Sidika08

2 years

Best way to improve your drawing skills is to hang out with a toddler. Since last night, my nephew has asked me to draw a whale, an elephant, a caterpillar, a mouse, a "billi cat" (😂) and just a hundred other animals. The caterpillar has been the easiest one so far🐛

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Sidika Sehgal

@Sidika08

2 years

Such a lovely time @BlrLitFest this weekend! I saw this non-tech, non-business side of Bangalore and it was so refreshing! Listening to writers talk about their writing process and being a part of so many conversations about books, I felt like a literature student again ❤️

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Sidika Sehgal

@Sidika08

1 year

Absolutely loved reading this 🤍 @profgalloway tells it like it is and makes you laugh along the way

Scott Galloway

@profgalloway

1 year

The most important factor in determining a person’s future is when and where they are born. #nomercynomalice

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Sidika Sehgal

@Sidika08

2 years

it me

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Sidika Sehgal

@Sidika08

2 years

100 days of Spanish!🌟

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Sidika Sehgal

@Sidika08

4 years

I have been called many things, but never this.

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Sidika Sehgal

@Sidika08

1 year

Look I love my family and I love being at home, but why do they have to make pudina chutney and run a food processor at 8 in the morning when I'm still sleeping 😭😭😭

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Sidika Sehgal

@Sidika08

1 year

I've never felt better about eating bread. So good 🤌🤌🤌

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Sidika Sehgal

@Sidika08

5 months

The Museum of Money is so well curated and pretty much mind-blowing 🤯 Pay a visit, it's on Brunton Road 🏛️ (sneaky pictures by @tejasvisoi )

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Sidika Sehgal

@Sidika08

2 years

Big big thank you to @ButtonConf for the equity scholarship to attend Button virtually next week! Going to be on geek mode for my first content design conference 🤓

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Sidika Sehgal

@Sidika08

4 years

I plan to run a 10K on my birthday, which is a month from now. I am three weeks into my training plan and I have four weeks to go. Going to document my journey to 10K here for the coming month. Not that anyone cares, but I’m still going to do it. (1/n)

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Sidika Sehgal

@Sidika08

4 years

I'm in my twenties I'm not a fucking child so if one more man talks down to me I swear to god I'm going to lose it

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Sidika Sehgal

@Sidika08

2 years

@Nivivacious Uber drivers

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Sidika Sehgal

@Sidika08

3 months

Rereading this lovely book by Priya Basil this week. My favourite parts of the book 👇

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Sidika Sehgal

@Sidika08

2 years

Labour of love ☘️

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Sidika Sehgal

@Sidika08

4 months

One thing that adulthood makes room for is an inter-generational group of friends. I love it —friends aged 25 to 35 just yapping away and being silly geese together 🥰

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Sidika Sehgal

@Sidika08

2 years

Got so excited while buying fabric in Coimbatore that we forgot mom in the store 😂

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Sidika Sehgal

@Sidika08

2 years

If I still find myself correcting "receive" on screens after this, I will yell at someone.

Figma

@figma

2 years

Spell check is here. 🙌

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Sidika Sehgal

@Sidika08

18 days

Need this so bad

Soren Iverson

@soren_iverson

19 days

Instagram but it closes every night like a store

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Sidika Sehgal

@Sidika08

2 years

No such thing as too much curd dip ❤

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Sidika Sehgal

@Sidika08

1 year

So rude of my phone to just switch off Instagram after 5 minutes because it's on focus mode. Like do you mind I'm in the middle of watching the 28th corgi reel of the day.....

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Sidika Sehgal

@Sidika08

2 years

If the rain gods are kind, show up for this!

Obvious

@obvious_in

2 years

It’s not often that all 35 of us meet at our Bangalore HQ. But when we do, there are scores of ideas floating around — and we invite you to join in! Bring your design, engineering & culture conversations to the Chambers of Ideas this Thursday 💡RSVP:

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Sidika Sehgal

@Sidika08

4 years

I did it!!

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Sidika Sehgal

@Sidika08

2 years

Supremely grateful to my cook who made butter chicken today and made this Wednesday feel like a Saturday 😊

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Sidika Sehgal

@Sidika08

4 years

dudes will spend 5k on sushi but won't buy a book for 500 make it make sense!!!!

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Sidika Sehgal

@Sidika08

8 months

Me last night haha

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Sidika Sehgal

@Sidika08

2 years

When I said I was going to be on geek mode, I obviously meant notes. LOTS OF NOTES. #Button2022

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Sidika Sehgal

@Sidika08

2 years

Looking for a 2bhk in Cambridge layout, Indiranagar 2nd stage or Richmond town. Want to move by May 1st. Come on Twitter, do your thing and find me a house.

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Sidika Sehgal

@Sidika08

7 months

Finally got my hands on this 🤍

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Sidika Sehgal

@Sidika08

8 months

Three years in Bangalore and I finally made it to Lalbagh 💚

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Sidika Sehgal

@Sidika08

2 years

One of those rare months when I pressed the Publish button twice. Hope to have more cab rides where I suddenly find the right words and late nights when I turn voice notes I sent to myself into essays. January was a good month 🥰

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Sidika Sehgal

@Sidika08

2 years

This last month, I recommended books to three friends and they loved them. So on absolutely no one's request, I'm curating a list of all the books I've read and enjoyed. Starting here:

Reading list | Sidika Sehgal

www.sidikasehgal.com

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Sidika Sehgal

@Sidika08

4 months

Some interesting bits from Let My People Go Surfing 👇 Yvon Chouinard on being an "80 percenter"

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Sidika Sehgal

@Sidika08

2 years

It's thank-your-mom-for-having-so-many-recipes day today. Go say thank you to your mums everyone 🥺❤️

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Sidika Sehgal

@Sidika08

2 years

Frederik Backman, you genius 🤩

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Sidika Sehgal

@Sidika08

2 years

I can just feel the good vibes from this week ✨

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Sidika Sehgal

@Sidika08

11 months

Thinking of doing a small pop-up and sell pesto, chimichurri and curd dip for the Dushhera weekend. Who'd like to buy?

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Sidika Sehgal

@Sidika08

1 month

How to get started with buying a health insurance policy? Have no idea what to look for 🤔

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Sidika Sehgal

@Sidika08

1 year

How I feel knowing I'm going to belt chicken ghee roast tonight

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Sidika Sehgal

@Sidika08

11 months

For someone who doesn't enjoy watching sports, it's surprising how much I love sports documentaries. The Last Dance. The Playbook. Naomi Osaka. Beckham. Just love it ❤️

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Sidika Sehgal

@Sidika08

4 months

This is just heartbreaking. Time and time again, we make girls feel conscious about their facial/body hair. We need to do so much better

ruchi kokcha

@ruchikokcha

4 months

UP topper Prachi Nigam wishes she had scored a mark or two less so that she wouldn’t be highlighted and trolled for her different looks. This is the collective failure of our society in not only making a child uncomfortable in her skin but also showing her that her hard work and

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Sidika Sehgal

@Sidika08

2 years

What a nice way to put it. I've found the perfect answer for those who ask me why I left journalism - "The elevator was going down".

Manjot Pahwa

@manjotpahwa

2 years

“We all need to be careful what “elevator” we get into early in our careers. Some go up, some go down, some don't move. It's largely beyond our control, so choose wisely.”

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Sidika Sehgal

@Sidika08

2 years

When I joined Obvious last December, I secretly wished that we would someday offer communications as a service. And "someday" is here! We write microcopy, articulate your org culture and strengthen internal communication. More about us here:

Obvious

@obvious_in

2 years

🥁🥁🥁🥁🥁 Launching our all new offering: The Obvious Communications Studio! Simply put, we change your “lorem ipsum”s to meaningful words. But what does that really mean? 🤔

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Sidika Sehgal

@Sidika08

10 months

I'd come back home from college by 5, and bring my nutty dog to this park. He'd stop to smell every little thing and I'd fight with people to let me walk my dog in peace. Came here after years today and it felt like this craziness was just happening yesterday ❤️

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Sidika Sehgal

@Sidika08

4 years

This time next week I will be working out of a physical office with colleagues around me. I have one week to learn to be discrete and politically correct at work after talking absolute shit in my room for a whole year. Fuck.

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Sidika Sehgal

@Sidika08

1 year

Afternoon naps where the sky is a different colour when you wake up just hit different :)

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Sidika Sehgal

@Sidika08

11 months

Bumping into friends and acquaintances in cafes and in my neighbourhood is a sure sign that Bangalore is home 🥰

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Sidika Sehgal

@Sidika08

2 years

@goulcher oops

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Sidika Sehgal

@Sidika08

2 years

Such a relief to meet my family and realise that there are people out there who are freakier control freaks than me 🙃

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Sidika Sehgal

@Sidika08

2 years

Somebody start one for startups. I have so many cancellable takes bubbling inside me

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Sidika Sehgal

@Sidika08

2 years

@MerriamWebster Recommendation

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Sidika Sehgal

@Sidika08

6 months

Man, Richard Osman is writing banger after banger 🫰

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Sidika Sehgal

@Sidika08

2 years

Had to change my jeans thrice this morning because all of them are becoming baggy for me, you do not want my problems

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Sidika Sehgal

@Sidika08

5 months

Next up!

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Sidika Sehgal

@Sidika08

8 months

It’s a misconception that creative work like writing happens in a chaotic way. That you write when you have a flash of inspiration and you write for 4 hours straight and come out with a masterpiece at the end of it.

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Sidika Sehgal

@Sidika08

2 years

I had the best session right now, talking to some designers about microcopy - I feel like such a nerd but in a good way!!!

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Sidika Sehgal

@Sidika08

5 months

Made the best dosas I've ever made so far. Ate and left no crumbs, took zero pictures and only have my full tummy and happy heart as proof 🥰

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Sidika Sehgal

@Sidika08

2 years

On brand copy from the @nytimes 🤌

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Sidika Sehgal

@Sidika08

2 years

Oh man, what a great day to be on Twitter!

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Sidika Sehgal

@Sidika08

11 months

The first veggie I learnt to cook was Capsicum. I had just moved to blr & @sreshtea not only shared her recipes, but answered my amateurish questions. Many recipes in this collection are hers. I call it (quite unimaginatively) the Srishti collection:

Simple food for the young and busy | Notion

In 2021, after nearly a decade of baking, I began to cook my lunch and dinner everyday. The first few months had a steep learning curve. On some days, I couldn’t tell the difference between coriander...

sidikasehgal.notion.site

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Sidika Sehgal

@Sidika08

1 year

Pulling out a book is like playing a game of dominoes. Will bookends help or are they totally useless?

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Sidika Sehgal

@Sidika08

3 years

I think I'm going to start tweeting about my runs again. Might as well use social validation as a way to get myself out of bed every morning.

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Sidika Sehgal

@Sidika08

2 years

I'd love a Spotify-wrapped kinda insight into what I've been eating and enjoying the most 🥪 I think this year's favourite ingredients were cherry tomatoes, aubergine and broccoli 🥦

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Sidika Sehgal

@Sidika08

3 months

"Maybe reaching adulthood really means learning to be more host than guest: to take care more than, or at least as much as, to be taken care of."

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Sidika Sehgal

@Sidika08

1 year

Started using @arcinternet last week. Jury's out on the browser experience but the microcopy in the onboarding experience was just 🤌🤌🤌 My favourite was "No, I was looking for new socks"

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Sidika Sehgal

@Sidika08

2 years

This is how my tailor wants his design brief. Needless to say, we get along very well.

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Sidika Sehgal

@Sidika08

3 years

immense respect for my neighbour who's listening to kisi disco mein jayein at 7.30 in the morning

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Sidika Sehgal

@Sidika08

3 years

I'm moving out of home for the first time in my life and my mom's primary concern is who will give my dog medicine once I leave. There's literally nothing else she's more worried about.

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Sidika Sehgal

@Sidika08

5 years

On a foggy afternoon last week, I spoke to Aishe Ghosh about what JNU means to her and why the VC should resign:

Civil Society Magazine

@CivilSocietyIND

5 years

'JNU is worth fighting for': JNUSU president Aishe Ghosh in an exclusive interview about the turmoil of events that caused unprecedented pain and anger in the student community. @aishe_ghosh @sfijnuunit #JNU #jnusu #JNUViolence #JNUattack #jnustudents

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Sidika Sehgal

@Sidika08

4 years

had such good chicken korma, feeling like god's favourite today

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Sidika Sehgal

@Sidika08

5 years

my uber driver is playing the radio on his phone and playing ALL THE ADS and I don't want to say anything because my uber rating is low as it is

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Sidika Sehgal

@Sidika08

2 years

Wrote a little something about my complicated, ever changing and now increasingly happy relationship with cooking 🥘

From pastry chef to home cook | Sidika Sehgal

www.sidikasehgal.com

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Sidika Sehgal

@Sidika08

2 years

I seriously need to stop reading about 4-day work week pilots

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Sidika Sehgal

@Sidika08

4 months

Such a lovely book! Makes you feel a debt of gratitude for all the women who fought battles so that our lives today would be easier and fills you with courage to break away from artificial boundaries ❤️

Sidika Sehgal

@Sidika08

5 months

Next up!

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Sidika Sehgal

@Sidika08

7 months

I usually don't surface before 11am on Sundays but I woke up at 8.30am today without an alarm, is this what ageing feels like?? I hate it

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Sidika Sehgal

@Sidika08

4 years

I was feeling uninspired with life and felt that I lacked a sense of of purpose. I thought giving myself a concrete goal to work towards would give me that. (3/n)

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Sidika Sehgal

@Sidika08

2 years

@shashxshoyo This is the plot of the movie Salaam Namaste 🫢

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Sidika Sehgal

@Sidika08

1 year

I've been using Twitter too much as a dump for my most random thoughts and not sharing enough about what I've been doing in my smol corner of the internet. So here goes —

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Sidika Sehgal

@Sidika08

1 year

Seeing @tejasvisoi take all my recommendations for what to do, where to eat and where to stay in Coorg makes me feel like I could make some money from my vacation spreadsheets 🤔

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Sidika Sehgal

@Sidika08

1 year

Amazing that four of us on vacation carried our laptops to a place that has no wifi, but no one thought to carry a bottle of shampoo 🫡🫡

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Sidika Sehgal

@Sidika08

3 years

Twelve out of thirty people in my office have tested positive for Covid. Bangalore Municipal Corporation is going to have a field day with contact tracing cases from this one.

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Sidika Sehgal

@Sidika08

2 months

Another example that demonstrates that knowledge work often doesn't look like "work" as we understand it. Sometimes it requires getting up from your desk, leaving the office and going for a walk.

Adithya Venkatesan

@adadithya

2 months

TIL: David Ogilvy did not write a single advertisement in the office. Apparently there were too many distractions 😂

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Sidika Sehgal

@Sidika08

2 years

Wrote about embracing iteration while writing microcopy just as much for myself as for other UX writers 🌟

Obvious

@obvious_in

2 years

It needs to be concise, helpful and wherever possible, delightful. To raise the bar for microcopy, UX writers must embrace iteration. ✏️ @sidika08 writes about how UX writers might build iteration into their writing process:

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