Shane Martin @Shane___Martin Twitter profile | Pikagi

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Shane Martin

@Shane___Martin

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Own and operate 2 micro-agencies. Teaching freelancers to get smarter with business, provide better service, and make more money. Co-founder @paperboy_studio

Start Here 👉

https://t.co/LRrJgSsPB8

Joined August 2021

Don't wanna be here? Send us removal request.

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

Bad news: Terrible client onboarding now seems to be the norm. Good news: big opportunity for the rest of us. Truth is, happier clients stick around longer, spend more money, and refer more work. Follow this 7-step onboarding flow to lock in your clients for life:

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@Shane___Martin

Shane Martin

@Shane___Martin

3 years

Michael Jordan. Kobe Bryant. D Wade. 3 killers… but 1 man behind the curtain. Performance coach & mindset engineer — Tim Grover. I spent hours studying his stuff… Here are 7 key lessons for developing killer instinct, dominating the competition & coming out on top. 👇

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Shane Martin

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2 years

Michael Jordan. Kobe Bryant. D Wade. 3 killers… but 1 man behind the curtain. Performance coach & mindset engineer — Tim Grover. I spent hours studying his stuff… Here are 7 key lessons for developing killer instinct, dominating the competition & coming out on top:

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@Shane___Martin

2 years

My agency does 7 figures. I’m the only employee & I work ~20 hrs per week. If you’re currently freelancing or consulting, you might consider switching to an agency model. Here’s how (step-by-step) 👇

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Shane Martin

@Shane___Martin

3 years

Stop trying to manage your time. Start multiplying it. Here are 5 ways to manufacture more time so you can get more of the right things done. Thread 👇

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

My 1-person agency generates 7 figures in annual revenue. If I had to start it all over… Here’s exactly how I’d get to $10K per month in 90 days (or less):

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@Shane___Martin

Shane Martin

@Shane___Martin

3 years

Ben Franklin was one of the most prolific figures of our lifetime. Postmaster, ambassador, founding father. (Oh yea, he filed 1000+ patents, too.) How’d he do it all? Here’s a 2-min breakdown of his top rules for productivity. 👇

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Shane Martin

@Shane___Martin

3 years

8 ways to optimize your mind & body to get more done:

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@Shane___Martin

2 years

Last month my agency did $70k. I only worked about 2.3 hrs per day. An agency doesn’t have to be a massive time suck. Here’s the process I used to remove myself from 70% of the day-to-day operations. 👇

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Shane Martin

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2 years

Want to make success inevitable? Stop obsessing over what to work on & start looking at how you work. Here's the 5-part Execution Framework you need to structure your days & ensure consistent progress toward your goals. 👇

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

Fastest way to kill your business? Taking on the wrong clients. Here are 15 client red flags you must learn to spot: 👇

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@Shane___Martin

Shane Martin

@Shane___Martin

3 years

The to-do list is broken. It’s time for an upgrade. Make these 6 tweaks to transform your list from an anxiety pit to a production machine. Thread 👇

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

Sales doesn’t have to be complicated. 9 dead-simple steps to 2x your close rate.

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Shane Martin

@Shane___Martin

2 years

I went from charging $10k to $100k for the same service. Follow these 10 commandments to level up your pricing: 👇

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@Shane___Martin

3 years

We all get burnt out… But some manage to bounce back quicker than the rest. Their secret? It’s all about the Re-Charge Ritual. 👇

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

From sleeping on a gym floor to selling a company for $50M (in just 3 years). Meet Alex Hormozi —gym bro turned entrepreneur/author. I just plowed through his book, video course, & YT channel. Here are 6 lessons for creating a service business that actually scales. 👇

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@Shane___Martin

2 years

28 questions to make your 2023 better than your 2022:

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Shane Martin

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3 years

Actually, there is a secret to success… But it has nothing to do with working harder, having better ideas, or knowing the right people. If you want to make success inevitable, stop obsessing over what to work on & start looking at how you work. 🧵👇

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Shane Martin

@Shane___Martin

2 years

90% of sales advice boiled down into simple 5-step framework: S — Serve A — Ask L — Listen E — Empathize S — Summarize Let’s break it down, shall we?

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Shane Martin

@Shane___Martin

3 years

Want to achieve more? Here’s a trick. Stop focusing so much on your goals. Do this instead 👇

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Shane Martin

@Shane___Martin

2 years

Building a business is all about solving problems. Here are 10 common problems and the books you should read to solve them: 👇

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Shane Martin

@Shane___Martin

2 years

5 years ago I started my little 1-person agency. Last year we did nearly 7 figures (in profit). Here are a few things I wish I knew when I first started: 👇

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@Shane___Martin

Shane Martin

@Shane___Martin

3 years

New Year's resolutions are a cop-out. If you’re serious about getting what you want, do this instead. The definitive Annual Review template: 28 questions to make your 2022 better than your 2021. Thread 👇

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Shane Martin

@Shane___Martin

3 years

Do you have a Procrastination Protocol? Here are 7 ways to bust the procrastination bubble that having nothing to do with “powering through it.”

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

Agencies can be absolute cash cows… Yet somehow people still choose to freelance or consult. Here are the 6 things people get dead wrong about the agency model —and why you should start one ASAP. 👇

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@Shane___Martin

Shane Martin

@Shane___Martin

3 years

To summarize: Eliminate: Can I live without it? Automate: Can it be systematized? Delegate: Can someone else do it? Procrastinate: Can it wait? If the task makes it through, then it’s a real priority and an optimal use of your time. That’s how you multiply your time.

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Shane Martin

@Shane___Martin

3 years

6 / Welcome Pressure How we view pressure determines how we’re impacted by it: If we fear it, it hurts us. (negative stress, degrades performance) If we embrace it, it builds us. (sharpened focus, creates definition)

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Shane Martin

@Shane___Martin

3 years

1 / Be Relentless Success isn’t as complicated as most people think. In fact, Tim boils it down to one simple trait: relentlessness. For some…it’s innate. But for the rest of us, it’s a choice. But what exactly does it mean to be relentless?

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Shane Martin

@Shane___Martin

3 years

2/ Lose “Good Enough” Over the years, MJ racked up quite a few championships. But every off season he had one goal: to get better. Why? For winners, “good enough” is not an option. Being relentless means committing to endless improvement —even when you’re winning.

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@Shane___Martin

Shane Martin

@Shane___Martin

3 years

5/ Skip Shortcuts Put simply, Grover is not a fan of shortcuts, and neither are his disciples. His formula is simple. Define: 1. Where you are now 2. Where you want to be instead 3. What you’re willing to do to get there Then make a plan and act on it. Relentlessly.

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@Shane___Martin

Shane Martin

@Shane___Martin

3 years

Put it to practice: Every time you achieve a goal, schedule a check in. Ask yourself: - Where did I fall short? - What’s my next advantage? - Where am I phoning it in? Winners don’t get complacent with small victories… Identify the next opportunity & pounce on it.

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Shane Martin

@Shane___Martin

3 years

Every time you take responsibility for a mistake, you put you into a “constant growth cycle”. Screw up > own > learn > improve No matter the outcome… Take responsibility and figure out how to do better next time.

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Shane Martin

@Shane___Martin

3 years

Ever had the looming feeling that you should be more productive? Sucks, doesn’t it. We’ve become obsessed with optimizing every minute of our day and it’s starting to take a toll. But it doesn’t have to. Here are 6 tips to stay sane on your quest to getting more done. 👇

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Shane Martin

@Shane___Martin

3 years

7/ Work Harder After every game, Grover used to ask MJ one question: “Five, six, or seven?” What he meant: “What time we hitting the gym in the morning?” Not if… But when. Win, loss, soreness, fatigue — didn’t matter. Back to work.

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Shane Martin

@Shane___Martin

2 years

In 2018 my agency’s average project price was ~$5,000. Today it’s ~$55,000. So what changed? Looking back, I can boil it down to these 9 lightbulb realizations:

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Shane Martin

@Shane___Martin

3 years

3/ Cooler, Closer, Cleaner Grover has a simple framework for categorizing competitors: 1. Coolers: Avoid confrontation 2. Closers: Follow you into battle 3. Cleaners: Start the war, then finish it. Metaphors aside, Cleaner’s win. And they win big. Which one are you?

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

Success can be hard. But it’s not complicated. 10 lessons about business (and life) I wish I would’ve learned 10 years ago:

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Shane Martin

@Shane___Martin

3 years

Put it to practice: Try intentionally putting yourself into stressful situations. Volunteer to give the presentation or to lead the sales call. Your goal is simple: get in some small “pressure reps” so when the time comes, you’re ready.

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Shane Martin

@Shane___Martin

3 years

Most New Year's Resolutions will be abandoned by January 19. We're 7 days in. If you want to become a new person in 2022, you need to build an actionable roadmap for change. Here's how: Thread 👇

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3 years

Most plans fail. When they do, your next few steps are critical. Here's how to effectively diagnose, course correct, and get back on track after a plan gone wrong. Thread 👇

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Shane Martin

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3 years

Feeling uninspired? Not to worry... Here are 6 tips to help you build — and keep — motivation. Thread 👇

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Shane Martin

@Shane___Martin

2 years

1 / Be Relentless Success isn’t as complicated as most people think. In fact, Tim boils it down to one simple trait: relentlessness. For some…it’s innate. But for the rest of us, it’s a choice. But what exactly does it mean to be relentless?

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@Shane___Martin

Shane Martin

@Shane___Martin

3 years

4/ Extreme Ownership When you screw up, you have three options: 1. Explain 2. Blame 3. Own Kobe had many opportunities to blame his team —especially in the dark days of 05 - 07. But he knew that only one of those choices leads to growth.

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

Stop trying to manage your time. Start multiplying it. Here are 5 ways to manufacture more time so you can get more of the right things done:

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

Outsourcing to contractors allowed me to 3x my business. But finding the right fit can be a painful process. Here’s the 7 step system I use to hire right (the first time) 👇

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

6 / Welcome Pressure How we view pressure determines how we’re impacted by it: If we fear it, it hurts us. (negative stress, degrades performance) If we embrace it, it builds us. (sharpened focus, creates definition)

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

Here’s the 6-step client onboarding formula my agency uses to kickoff $100k projects. (And how to make your own). 👇

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

2/ Lose “Good Enough” Over the years, MJ racked up quite a few championships. But every off season he had one goal: to get better. Why? For winners, “good enough” is not an option. Being relentless means committing to endless improvement —even when you’re winning.

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

Put it to practice: Every time you achieve a goal, schedule a check in. Ask yourself: - Where did I fall short? - What’s my next advantage? - Where am I phoning it in? Winners don’t get complacent with small victories… Identify the next opportunity & pounce on it.

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@Shane___Martin

Shane Martin

@Shane___Martin

3 years

Rule 3 — Work in compartments Work expands to fill the space it’s given. That’s why Franklin built time constraints into his daily schedule. Every task had a beginning and end. Embrace the hard-stop and watch your intensity of focus double.

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Shane Martin

@Shane___Martin

3 years

What if you could control your motivation? Let’s talk about Mimesis. What is it and how can we leverage it to reach our goals & accelerate our success. Thread 👇

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

95% of business owners are wasting their marketing dollars. Why? Because they’re driving eyeballs to a dead-end offer. Here’s how to build an offer that attracts more eyeballs, converts more clients, & closes higher ticket deals:

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

Why haven’t you started your agency yet? 7 reasons you’re still choosing to freelance (and why you need to reconsider): 👇

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@Shane___Martin

Shane Martin

@Shane___Martin

3 years

If you learned anything interesting from this thread, a retweet would be greatly appreciated! Linked it below! Thanks for reading

@Shane___Martin

Shane Martin

@Shane___Martin

3 years

Michael Jordan. Kobe Bryant. D Wade. 3 killers… but 1 man behind the curtain. Performance coach & mindset engineer — Tim Grover. I spent hours studying his stuff… Here are 7 key lessons for developing killer instinct, dominating the competition & coming out on top. 👇

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

Every time you take responsibility for a mistake, you put you into a “constant growth cycle”. Screw up > own > learn > improve No matter the outcome… Take responsibility and figure out how to do better next time.

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

5/ Skip Shortcuts Put simply, Grover is not a fan of shortcuts, and neither are his disciples. His formula is simple. Define: 1. Where you are now 2. Where you want to be instead 3. What you’re willing to do to get there Then make a plan and act on it. Relentlessly.

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

3/ Cooler, Closer, Cleaner Grover has a simple framework for categorizing competitors: 1. Coolers: Avoid confrontation 2. Closers: Follow you into battle 3. Cleaners: Start the war, then finish it. Metaphors aside, Cleaner’s win. And they win big. Which one are you?

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@Shane___Martin

Shane Martin

@Shane___Martin

3 years

If your path to success is paved with excitement — be careful. The truth is, success should be kinda boring. If you want to achieve big things, press pause on your grand ambitions and build this foundation first. Thread 👇

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

7/ Work Harder After every game, Grover used to ask MJ one question: “Five, six, or seven?” What he meant: “What time we hitting the gym in the morning?” Not if… But when. Win, loss, soreness, fatigue — didn’t matter. Back to work.

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@Shane___Martin

Shane Martin

@Shane___Martin

3 years

You can also use systems to automate. I hate recreating the wheel. That’s why I create SOPs (Standard Operating Procedure’s) for everything. ⁃How to Pay My Taxes ⁃How to Choose a Hotel ⁃How to Onboard a Client Why go through the mental anguish every single time?

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@Shane___Martin

Shane Martin

@Shane___Martin

3 years

1. Stop Hustling I know, Instagram told you to “grind”… But Twitter is telling you to get some sleep. If you want to be at the top of your game, you need a rested mind. Lets make it easy for you...

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Shane Martin

@Shane___Martin

3 years

Newsflash: Running the country ain't easy. Here are 5 productivity lessons gleaned from from great American leaders. Thread 👇

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@Shane___Martin

Shane Martin

@Shane___Martin

3 years

Try this: For the next 3 days, wake up and review what you did the day before. Run each task through this filter: Am I doing this task out of… ⁃Obligation? ⁃FOMO? ⁃Guilt? If yes, consider that a sign that it may not be worth your time.

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Shane Martin

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1 year

I used to think cold email was the “door to door” salesmen of the internet. Not for me. That is…until I generated $238k —out of thin air— with a single campaign. Here’s how to use cold-email to actually get more clients (without being a scum bag):

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

4/ Extreme Ownership When you screw up, you have three options: 1. Explain 2. Blame 3. Own Kobe had many opportunities to blame his team —especially in the dark days of 05 - 07. But he knew that only one of those choices leads to growth.

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

Hourly pricing is going to kill your business. If you want to break the hamster wheel of trading time for money, you need to understand the art of value pricing. Here’s how:

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@Shane___Martin

Shane Martin

@Shane___Martin

3 years

Rule 1 — Set an intention Ben had a lot going on. In order to stay effective, he knew he couldn’t focus on everything at once. So every morning before starting his day, he’d ask one question: “What good shall I do today”

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

Put it to practice: Try intentionally putting yourself into stressful situations. Volunteer to give the presentation or to lead the sales call. Your goal is simple: get in some small “pressure reps” so when the time comes, you’re ready.

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Shane Martin

@Shane___Martin

3 years

We can… Manage It: Do things fast, squeeze in as much as possible. (Bad) Prioritize It: Focus on completing only the most important things. (Better) Multiply It: What we’ll focus on here in this thread (best)

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Shane Martin

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2 years

Step 6 - Strategic marketing moves Rule of thumb: Once you have 3 solid clients, start marketing (but not before). I’ve tried it all —here’s what works best: - Incentivized referral program - Online audience - Creative partnerships (Threads coming on all of these soon).

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Shane Martin

@Shane___Martin

3 years

1. Eliminate First things first… Stop using your time to do things that don’t need to get done. No brainer candidates like tv and social media should definitely be on the chopping block. But you know that. I’m talking about “productive” stuff, too.

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2 years

Step 7 - Raise prices Now the good stuff. Check out these industry avgs: Freelancer: $30-60 p/h Agency: $120-250 p/h Takeaway: Clients expect to pay more for agency work, so start charging it.

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Shane Martin

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2 years

In the next 48 hrs you need to: 1) Pick a name (something that’s not your personal name) 2) Make a site (keep it simple, no ‘About’ page for now) 3) Get generic emails (hello@ / support@ / pm@) That’s it. Everything else will come later.

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Shane Martin

@Shane___Martin

2 years

Want to build a successful agency? You better be able to answer these 9 questions first: 👇

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Shane Martin

@Shane___Martin

2 years

Leveraging contractors has allowed me to 3x+ my agency. Ive hired 100+ over the years, but finding the right fit wasn’t always easy. Here’s my 7-step system for hiring to scale: 👇

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1 year

The quickest “hack” to succeeding in a service business is learning to match your price to your client. Here’s the story of the $150K project that forced me to rethink my pricing and changed the trajectory of my business (for good):

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2 years

Step 2 - Leverage contractors Yes, for this to work —you’ll need a team. But employees are risky, expensive & unnecessary. With contractors we can: 1. Reduce risk (only pay when there’s work) 2. Scale quickly (more/less as needed) 3. Test rapidly (experiment for fit)

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Shane Martin

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3 years

Reading 30 books per year is cool and all… But you know what’s cooler? Reading 3 books and actually implementing what you learn.

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Shane Martin

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2 years

1) Dream: Paint a picture of my life in 3 months (emotional) 2) Plan: Map out the major milestones (logical) 3) Routine: Develop a daily routine to get me there (tactical) 90% of success is about HOW you work —not what you do. Nail this first, or no use in moving forward.

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3 years

We often feel the need to cross everything off our list as soon as possible. But in many cases, waiting is the right move. Sometimes things work themselves out. Or worse, become irrelevant & unnecessary later. Don’t rush to do something that doesn’t need to be done yet.

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2 years

Want to scale your agency? You can’t just focus on marketing & sales. You need a bulletproof fulfillment process. Here are 8 systems every agency needs to unlock growth. 👇

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3 years

Aim for perfection, get procrastination. Aim for consistency, get results.

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2 years

Them: You’ve got to spend money to make money. Me: Going on $3M in bottom-line revenue without spending a single dollar on ads. 13 ways to increase profit in the next 30 days (without spending money): 👇

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2 years

Freelancers typically struggle with 1 of 4 problems: 1. They charge for labor, not value 2. They have zero leverage on their output 3. They're selling a service, not a solution 4. They haven't optimized their fulfillment funnel Solve for these & you'll be in the top 5%.

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2 years

You do not work FOR your client. You work with them. You’re a partner, not a lackey.

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1 year

The easiest way to automate team management? Letting your team manage themselves. Let's talk about the end-of-day checklist:

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3 years

Okay, so what does it mean to multiply time? It’s simple: We multiply our time whenever we do something today, that will lead to more time tomorrow. Simple? Yes. Easy? Let’s find out.

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2 years

Bad clients will make themselves apparent almost immediatey. Pay attention to red flags: 1. Flip flopping on scope 2. Nickle and diming 3. Taking forever to respond to emails The list never ends. What red flags have you noticed?

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3 years

3. Delegate Problem is, we live in a DIY culture. We aren’t trained to spot opportunities for delegation. If you’re an entrepreneur, that’s a big problem.

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2 years

4 - Hack legitimacy with systems For the client, strong systems signal legitimacy and create trust. Develop them for every step in your process… Then communicate them relentlessly: ⁃Put them on your site ⁃Add to your pitch deck ⁃Talk about them in your meetings

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2 years

I've run my agency from a coffee shop for the last 6 years. Red Bull, Disney, HBO, Oprah. Nobody cared. You don't need much to do well, stop imposing unnecessary barriers on yourself. Just start.

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@Shane___Martin

2 years

5 - Give a free audit Next I’m cold DMing 20 people on LinkedIn. Anyone who might be a fit for me. - I’m personable - I add value (a few practical tips) - I offer a free audit (See attached sample) Send enough of these and you’re guaranteed to land some calls.

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

Step 3 - Make 1 hire No need to go crazy at the start. Pick one task that isn’t critical to your service — start there. 1. Go to Upwork 2. Copy a similar job post 3. Hire them for a test Don’t be afraid to cycle through until you find the right fit. Hire fast, fire faster.

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

4 - Automate Next I turned to technology to automate as much of the remaining steps as possible. Favorites include: Scheduling > @Calendly Client onboarding > @typeform Email outreach > @MeetApollo Canned email response > @Streak Project Management > @mondaydotcom

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Shane Martin

@Shane___Martin

3 years

@3YearLetterman My apologies, how could I have forgotten these notable achievements

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Shane Martin

@Shane___Martin

3 years

2. Automate Technology is awesome. Figure out how to use it to give you more time. For example, I got tired of answering the same questions with clients. So I built out canned responses and set up Streak gmail add-on to handle them instead.

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

Intense bursts of activity will always outperform long, steady-state work. Start with small cycles and work your way up. Level 1: 25 min on // 5 min off Level 2: 45 min on // 15 min off Level 3: 60 min on // 20 min off Build the focus muscle

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Shane Martin

@Shane___Martin

2 years

In coming weeks I’ll be diving deeper on: What to look for when hiring How to manage a remote team The cold email campaign that generated $200k 7 systems for freeing up time Tools I use to automate my agency Let me know what else you want to know in the comments below.

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@Shane___Martin

Shane Martin

@Shane___Martin

3 years

This thread is part 2 in a series where I’ll be deconstructing the habits, routines and hacks of high performing people. Make sure to follow me to stay tuned: @Shane___Martin

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@Shane___Martin

Shane Martin

@Shane___Martin

2 years

Step 5 - Get clients Got systems, got a team —now you need work. Do anything you can to get your first few clients: > Beg friends to make connections > Scour LinkedIn > Cold call > Knock on doors Don’t worry about scale yet.

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