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Samantha Melbourneweaver Profile
Samantha Melbourneweaver

@SamanthaMVB

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Managing Editor/Digital Audience Growth and Engagement at @npr . Previously @latimes @socalnewsgroup and @azcentral . @Cronkite_ASU alum.

Los Angeles, CA
Joined August 2009
Don't wanna be here? Send us removal request.
@SamanthaMVB
Samantha Melbourneweaver
3 years
Turns out, sharks actually get really close to humans (who are often unaware) all the time. ALL THE TIME. But it's fine. It actually shows how rare shark attacks are.
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@SamanthaMVB
Samantha Melbourneweaver
4 years
Massive protest today. This is the largest group I’ve seen downtown so far #LAProtests #GeorgeFloyd
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@SamanthaMVB
Samantha Melbourneweaver
4 years
Your COVID test only tells you whether there were detectable levels of the virus in your body as of the moment you were tested.
@latimes
Los Angeles Times
4 years
Some people have started to get tests for the coronavirus as a way to clear themselves to attend dinner parties without needing to wear masks or keep their distance. That’s absolutely the wrong thing to do.
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@SamanthaMVB
Samantha Melbourneweaver
5 years
I'd never heard of Caroline Calloway before today, but I've definitely felt like the Natalie to several Carolines in my life. Which is to say, this is great writing.
@TheCut
The Cut
5 years
“Caroline first took an interest in me after I wrote an essay about growing up in New Haven. Yale was an obsession of hers; she’d been rejected and never got over it. The fact that I was a Yale townie won me an invitation to her West Village apartment”
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@SamanthaMVB
Samantha Melbourneweaver
4 years
Bigger group of protesters moving north on Hill at 6th. The chorus of honking seems to be a show of support. #dtla #georgefloydprotests
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@SamanthaMVB
Samantha Melbourneweaver
5 years
This piece also serves as a reminder that people can get by for a LONG TIME by talking about themselves, rather than by actually doing things. Remember that when you're on social media.
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@SamanthaMVB
Samantha Melbourneweaver
5 years
Some service journalism from the @latimes
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@SamanthaMVB
Samantha Melbourneweaver
4 years
“Fuera fuera fuera Donald Trump”
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@SamanthaMVB
Samantha Melbourneweaver
3 years
A lot of you need to hear this: Put your actual name in the file name of the documents you upload to job apps. You'd cry if I told you how many 2021resume.pdf I have in my inbox
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@SamanthaMVB
Samantha Melbourneweaver
3 years
I'm honored, humbed and sooooooo excited about all these big changes, especially the massive investment in the @latimes audience team. Can't wait to show you what we're working on.
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@SamanthaMVB
Samantha Melbourneweaver
3 years
:taps mic: We really are hiring a Meme Team at the @latimes
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@SamanthaMVB
Samantha Melbourneweaver
4 years
Extra festive protest this evening. #laprotest #GeorgeFloyd
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@SamanthaMVB
Samantha Melbourneweaver
6 years
Yes, I did wake up at 4, bike 30 miles and take this photo. Feeling grateful that the tweet is moderately coherent.
@latimes
Los Angeles Times
6 years
Each year, cyclists gather in Hollywood before the start of the #LAMarathon to bike the route while it's closed to cars. It's called the "Crash Ride." Here, bikers celebrate their finish after reaching the Santa Monica Pier. More on the Marathon:
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@SamanthaMVB
Samantha Melbourneweaver
2 years
The first of what I suspect will be many pro choice marches this weekend in downtown LA
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@SamanthaMVB
Samantha Melbourneweaver
7 years
Uhhhh forget cosplay. This girl's got a dress made of tickets and maps!!! #D23Expo
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@SamanthaMVB
Samantha Melbourneweaver
2 years
The @latimes is looking for a a voicy, smart, CA-loving writer to take over our flagship newsletter Essential California. Join our amazing newsletters team and tell the story of the Golden State!!! Apply:
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@SamanthaMVB
Samantha Melbourneweaver
4 years
"The bar’s inaction came at a profound cost. Orphans, widows, a burn victim and other vulnerable clients who trusted Girardi to win them justice have instead lost millions of dollars apparently spent or otherwise misappropriated."
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@SamanthaMVB
Samantha Melbourneweaver
4 years
This ⁦ @mollyhf ⁩ isn’t just about the backpacks and sweatshirts people lose while crossing the Rio Grande. It’s about the incredibly tough choices they have to make about what and *who* to leave behind.
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@SamanthaMVB
Samantha Melbourneweaver
4 years
Before today, if you wanted to read the @latimes 1983 Pulitzer Prize-winning series "Latinos," you had to ask our librarian to print out the whole thing (or order one of the few copies left on Amazon). Now, thanks to our digital journalists, it's online:
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@SamanthaMVB
Samantha Melbourneweaver
4 years
#BlackLivesMatter protest got some wheels today.
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@SamanthaMVB
Samantha Melbourneweaver
5 years
This week, I'm in Indianapolis for a work thing and our amazing hosts, the @indystar took us to the @IMS and we go to do a lap with @ConorDaly22 I was definitely a once-in-a-lifetime thing, so I brought my own milk to celebrate in the winner's circle
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@SamanthaMVB
Samantha Melbourneweaver
2 years
Michael Mann and Don Winslow have been having trouble hearing each other (too much reverb) so they moved to the arms of their chairs. We love to improvise!
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@SamanthaMVB
Samantha Melbourneweaver
4 years
Demonstrators are streaming past my apartment on their way to celebrate Biden’s win at Pershing Square in downtown L.A.
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@SamanthaMVB
Samantha Melbourneweaver
5 years
I took this photo a year ago today on my first day at the @latimes It's been a *whirlwind* of a year and I've done and learned a lot more than I could fit into a tweet, so I'll just say that I'm somehow even more excited and honored to work here than I was a year ago.
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@SamanthaMVB
Samantha Melbourneweaver
5 years
Fascinating look at the homes that belong to L.A.s “haves” Do remember that there are other homes of similar value whose owners don’t pay nearly as much in property taxes because of Prop 13.
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@SamanthaMVB
Samantha Melbourneweaver
4 years
Today is my second work-aversary at the @latimes ! The last two years have been transformative for me, for the Times and for the industry. Still, every day, I wake up thinking I've got the coolest damn job there is.
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@SamanthaMVB
Samantha Melbourneweaver
4 years
Slow clap for this genius headline from the ⁦ @pressenterprise
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@SamanthaMVB
Samantha Melbourneweaver
3 years
We've been busy over at the @latimes engagement team adding some brand new faces. Let me introduce you to these powerful, smart journalists that I'm so proud to call colleagues.
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@SamanthaMVB
Samantha Melbourneweaver
6 years
Before everyone checks out for the holidays, here's a friendly reminder that the @latimes is hiring for a great number of #journalismjobs . We're looking for smart, driven, journos of every color, age, gender ID, background, etc. Come help us build the future.
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@SamanthaMVB
Samantha Melbourneweaver
3 years
I had the honor of spending some of my Saturday meeting some dang impressive journalists. I hope my ramblings about engagement journalism were like half as inspiring as the great college students and profs who attended my session. Thanks for having me, #ACP22 !
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@SamanthaMVB
Samantha Melbourneweaver
4 years
#BreonnaTaylor #BlackLivesMatter protest makes its way South in Downtown LA.
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@SamanthaMVB
Samantha Melbourneweaver
2 years
🚨🚨 Cool job opportunity alert!!!🚨🚨 The @latimes is looking for a new HEAD OF NEWSLETTERS!!!! 🗞️ If you are a smart editor, have experience working across teams like editorial, product, ads, design and actually really love email, apply!!!
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@SamanthaMVB
Samantha Melbourneweaver
4 years
“Jeff Bezos is a billionaire. F**k his sh*t up” someone says at the end of this video. Howard Schultz owns Starbucks, but, you get the idea.
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@SamanthaMVB
Samantha Melbourneweaver
4 years
BTW, nobody is saying there won't be an increase in transmisisons because of the protests. It's that the protests are too recent to have been the cause of cases we know about right now. If protests lead to a spike, it will start happening later.
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@SamanthaMVB
Samantha Melbourneweaver
6 years
More great news from the @latimes : @DCteachild and @adrienneshih are joining our audience engagement team!!!!! Yes, we've added 6 dope women journalists on the audience team just this year. Look out, world. 👩‍💻👩‍💻👩‍💻👩‍💻👩‍💻👩‍💻
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@SamanthaMVB
Samantha Melbourneweaver
4 years
Landlords are evicting tenants in L.A., even though that's illegal right now. This is happening in mostly Black and Latino neighborhoods which are also the hardest hit by the coronavirus.
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@SamanthaMVB
Samantha Melbourneweaver
4 years
Protesters are letting cars through on the 110 N entrance at 5th St. Almost every driver is recording with their phone as they drive by #dtla #GeorgeFloydProtests
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@SamanthaMVB
Samantha Melbourneweaver
5 years
It’s a great day to be an @latimes journalist and an Angeleno. Congrats and thank you to all my dedicated colleagues who worked tirelessly to get this done. Help us continue to bring change and growth. Subscribe:
@latimes
Los Angeles Times
5 years
Breaking News: The @latimes reached a tentative agreement with @latguild . If ratified, it would be the first union contract with the paper’s journalists since 1881 and opens a new chapter in the institution’s history.
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@SamanthaMVB
Samantha Melbourneweaver
6 years
It's really happening. The amazingly talented @tessa_bangs , @Adriana_Lacy , @rachelschnalzer and @MKMetivier are joining the audience engagement team at the @latimes in just a few weeks. Look out, audiences, we're about to ENGAGE 💍🖖🎉👏🤳💁🏻‍♀️
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@SamanthaMVB
Samantha Melbourneweaver
5 years
@bonnienorman @Zzzzzz28854875 @latimes Hello 👋 Thank you for raising these concerns. We take these types of allegations about ethics very seriously, but it would be inappropriate of me to respond to them in a public forum. Please email me instead. samantha.melbourneweaver @latimes .com
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@SamanthaMVB
Samantha Melbourneweaver
3 years
FIFTEEN!!!
@LATimesFreshInk
LA Times Comms Dept
3 years
📢News from @latimes newsroom: @SamanthaMVB is being promoted to Assistant Managing Editor and will oversee expansion of audience engagement team, adding 15 positions.🙌 More in the memo:
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@SamanthaMVB
Samantha Melbourneweaver
5 years
I interviewed Grumpy Cat in 2015 for a @ladailynews Snapchat story. She was a tough subject but she still let me take a selfie. RIP.
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@SamanthaMVB
Samantha Melbourneweaver
3 years
This description of what an Angeleno is, according to tourists... "power lunch, whatever that is" 😆
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@SamanthaMVB
Samantha Melbourneweaver
3 years
Sunday in L.A.
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@SamanthaMVB
Samantha Melbourneweaver
6 years
I'm really getting the hang of this manager thing. There are 4 whole days left before @adrienneshih starts at the @latimes and we already have a laptop for her. I'm handling my excitement like a true professional.
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@SamanthaMVB
Samantha Melbourneweaver
5 years
In true LatinX fashion, there’s some musical levity. If you are, like me, a Latina who only has Mariachis and Mariachi-like, live music at weddings and funerals, the music brings this to an even more emotional level.
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@SamanthaMVB
Samantha Melbourneweaver
4 years
Most of the time, people really struggle to understand (and give credit to) audience engagement staffers at news outlets. But during elections, we're all tag-teaming very specific tasks. So lemme tell you what the @latimes audience team is up to today and tomorrow.
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@SamanthaMVB
Samantha Melbourneweaver
5 years
My first @latimes byline is, of course, crafting-related
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@SamanthaMVB
Samantha Melbourneweaver
6 years
#JournalismJob alert! We are hiring for several audience engagement editor roles at @latimes
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@SamanthaMVB
Samantha Melbourneweaver
4 years
Later today, the students who now run my high school's newspaper will interview me for the paper's 50 year anniversary. Can't wait to tell them my only good piece of career advice: put your name in the filename of you job application materials.
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@SamanthaMVB
Samantha Melbourneweaver
5 years
This article is so on point, our own HR team sent it out as a guide for working from home. Literally instead of writing up guidelines, they just emailed us this link. Working at the LA Times is the best thing that ever happened to me 😂
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@SamanthaMVB
Samantha Melbourneweaver
2 years
I couldn't be more thrilled to introduce our brand new team... 🌈💎🏄‍♀️💕 404 by LA Times💕🏄‍♀️💎🌈
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@SamanthaMVB
Samantha Melbourneweaver
2 years
JOBS!! We've got some jobs over here at the @latimes audience team!!! Come work with our incredible crew!
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@SamanthaMVB
Samantha Melbourneweaver
6 years
So excited!!! 🎉
@LATimesFreshInk
LA Times Comms Dept
6 years
From the newsroom: 📣 @SamanthaMVB has joined the @latimes as deputy director of audience engagement. Welcome, Samantha! 👋 More from @kyoshino :
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@SamanthaMVB
Samantha Melbourneweaver
5 years
Hi, job seekers. The only job advice that's always true: be sure the filenames for documents included in your application have your name in them. Signed, Someone who occasionally gets to hire people
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@SamanthaMVB
Samantha Melbourneweaver
5 years
If you care about L.A.'s homelessness problem, subscribe to the @latimes We're pumping out content daily that explains the issues and possible solutions. Today, @latimesopinion sets the record straight on some popular myths:
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@SamanthaMVB
Samantha Melbourneweaver
4 years
The only thing better than running into a coworker while getting your vaccine is running into a MATCHING coworker while getting your vaccine. Congrats, @marielgarzaLAT !! So good to see you!!
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@SamanthaMVB
Samantha Melbourneweaver
4 years
My brother had to silently celebrate the Lakers title win because my niece was sleeping in another room. It’s the purest thing.
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@SamanthaMVB
Samantha Melbourneweaver
4 years
Great news! We’re hiring for the audience engagement team at the @latimes Looking for a bright journalist to work on our @latimesent team on social, digital optimization, audience growth and generally cool digital stuff Apply here:
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@SamanthaMVB
Samantha Melbourneweaver
4 years
The @latimes is bringing you curfew news in English AND Español because duh
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@SamanthaMVB
Samantha Melbourneweaver
4 years
🚨 New job openings at the @latimes 🚨 We're hiring an audience engagement editor for our Features team! This person will work with Ian Blair and the insanely talented features staff (and @theamyking obvs) on things like Image magazine and LA Times plants
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@SamanthaMVB
Samantha Melbourneweaver
4 years
My husband started his first ever teaching job (6th grade English Language Arts and Social Studies in LAUSD) this week. His intro slideshow has a photo of our cat but not one of me. But really I’m fine. I’m not at all reading into it.
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@SamanthaMVB
Samantha Melbourneweaver
3 years
We're hiring for two roles on the @latimes audience engagement team! Yes, we added a new position today! Opinion Audience Engagement Editor: Features Audience Engagement Editor:
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@SamanthaMVB
Samantha Melbourneweaver
5 years
Some of our finest @latimes journalists spent over a year reporting on some pretty shameful nuclear testing and then non-cleanup on the Marshall Islands. Now, Congress is taking action.
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@SamanthaMVB
Samantha Melbourneweaver
4 years
Huge congrats to past and present @latimes audience team members Tessa Bangs, @Adriana_Lacy and @gabbfern for earning a @SND award of excellence for the @latimesarchives Instagram account!!! Follow the account here for some cool, vintage L.A. photos
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@SamanthaMVB
Samantha Melbourneweaver
8 years
Everyone's fav @kendricklamar showed up at @sza 's set. It was so sweet.
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@SamanthaMVB
Samantha Melbourneweaver
4 years
Friendly reminder that the @latimes has a bunch of #journalismjobs open, including one on the audience team. Work for me and help grow our audience for our lifestyle coverage and our @latimesplants and Image Instagrams (among other cool things)!!!!
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@SamanthaMVB
Samantha Melbourneweaver
5 years
Checked my own social media for the first time today and found out that my husband, who is also home, in the same house as me, made cookies earlier today. This coronavirus coverage blitz is real y’all. Be kind to the journalists who are so locked in they can’t even smell cookies.
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@SamanthaMVB
Samantha Melbourneweaver
2 years
BIG NEWS!!! We've got a new writer for the @latimes flagship newsletter Essential California 🐻🌴🌞 Welcome @RyFons to his new gig by subscribing 😉
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@SamanthaMVB
Samantha Melbourneweaver
4 years
Things on 17-yr-old Stephanie Contreras-Reyes’s plate: AP classes College apps Extracurriculars and volunteering and because of the pandemic Helping parents get rental and food assistance Guiding siblings through Zoom school Working at a factory
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@SamanthaMVB
Samantha Melbourneweaver
3 years
Hey, audience engagement journalists! The L.A. Times is hiring and we want you! Join my team and work with our entertainment team to produce and promote our world class arts and entertainment journalism and build audience:
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@SamanthaMVB
Samantha Melbourneweaver
4 years
Trying out the Dodger Stadium Drive In for the #WorldSeries I can’t even describe how great it feels to feel a little sense of community, even if we’re all under strict orders to stay in our cars. Let’s go #Dodgers
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@SamanthaMVB
Samantha Melbourneweaver
4 years
Audience is absolutely a career path. It's fun work, it's vital work and its actually always in demand. It's rare to find peopel who have all the skills you need to do audience well. Often audience editors advance quickly in all types of newsrooms. We are special!
@samanthajtom
samantha tomaszewski
4 years
THREAD: 🚨 gonna get up on my soap box for a sec i was on a mentoring call with a student about to graduate college and she told me that a member of a fairly popular journalism organization gave her some discouraging advice. this person told her to not go into audience work ‼
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@SamanthaMVB
Samantha Melbourneweaver
7 years
If you tell me you saw @ThePostMovie and thought it was important or relevant or a must-see for our times (I mean, I'm sure it is) you'd better be paying for at least one source of news or I'm going to lose it on you.
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@SamanthaMVB
Samantha Melbourneweaver
4 years
Hey, California Do yourself a favor and read the @latimes ' voting guides as you fill out your #Election2020 ballot. We really do have everything you need to know thanks to our election, @datagraphics , Newsdesk, audience and video teams Lemme show you:
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@SamanthaMVB
Samantha Melbourneweaver
7 years
If you're too young to know who The Cranberries and Dolores O'Riordan are/were, just give them a listen on Spotify and you'll realize just how much of their music was/is still in every type of media. There's no way you haven't heard "Dreams" and "Zombie."
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@SamanthaMVB
Samantha Melbourneweaver
4 years
Once spread begins to accelerate, more people have the virus, so the same activities people have been doing for months become more dangerous. Those activities make more people sick, increasing the prevalence further, and the cycle continues.
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@SamanthaMVB
Samantha Melbourneweaver
3 years
Catch me and @ItsJoshPeck (JOSH FREAKING PECK!!!!) at next month's @latimesfob .
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@SamanthaMVB
Samantha Melbourneweaver
3 years
We've got a little something special over at @latimes for #LunarNewYear Illustration & Animation: Zipeng Zhu and Sam Lee Art direction: Taylor Le Check it out on our homepage:
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@SamanthaMVB
Samantha Melbourneweaver
3 years
Cuban Freedom March making its way through downtown LA Demonstrators chanting “Libertad” and “If Cuba’s in the streets, so are we” #CubaLibre
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@SamanthaMVB
Samantha Melbourneweaver
4 years
Pickup truck metal concert drove by just now. Strong Mad Max: Fury Road vibes. #LAProtests
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@SamanthaMVB
Samantha Melbourneweaver
2 years
Hey, Journalism Twitter 👋 I'm going to be at #ona22 with some colleagues from the @latimes If you want to meet up, I'll be around attending sessions on Wednesday and helping out at our booth on Thursday and Friday. DM me if you wanna grab a coffee or a chat!
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@SamanthaMVB
Samantha Melbourneweaver
5 years
Tomorrow is the big day!!!!! Off Menu with @lucaspeterson drops on the brand new @latimesfood YouTube channel. It’s our first real, full experiment with original programming on YT and we hope you love it.
@latimes
Los Angeles Times
5 years
Our new @latimesfood show, "Off Menu," launches tomorrow. Subscribe to the new Food YouTube channel to catch the premiere:
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@SamanthaMVB
Samantha Melbourneweaver
5 years
Just moved into my first ever office. My computer isn't fully set up yet and my phone is at my old desk, but I know what time it is. #ITFDB
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@SamanthaMVB
Samantha Melbourneweaver
5 years
Going places with @StevePadilla2 is basically like being part of Beatlemania #EIJ19
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@SamanthaMVB
Samantha Melbourneweaver
5 years
My first week at the @latimes : endless parties as we moved out of our historic DTLA building. @adrienneshih 's first week: Mueller report release date announced @gabbfern 's first week: 2 earthquakes. Initiation comes in all shapes and sizes?
@gabbfern
Gabby Fernandez
5 years
my first week at la times was great i only had to go under my desk for an earthquake once
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@SamanthaMVB
Samantha Melbourneweaver
3 years
I geeked out today on a very special tour of @Cronkite_ASU ‘s new downtown LA campus at the old Herald Examiner building. I envy the students that get to learn here: a historic building with state-of-the art studios, AR sets and event spaces?! Be still my heart!
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@SamanthaMVB
Samantha Melbourneweaver
5 years
I went to a silent auction at L.A.’s union station and impulse bought three signs that used to direct riders on the @metrolosangeles Blue Line. Then I took them home on the Gold Line.
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@SamanthaMVB
Samantha Melbourneweaver
4 years
LOL When you're following @stevesaldivar 's coverage of protests in Echo Park and your husband rolls by on his bike...
@stevesaldivar
Steve Saldivar
4 years
The police now have them surrounded
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@SamanthaMVB
Samantha Melbourneweaver
2 years
If you’re going to the @latimes Festival of Books, grab an official program. It’s got tons of uses!
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@SamanthaMVB
Samantha Melbourneweaver
6 years
Today is my last day at the @SoCalNewsGroup and I think that calls for some not-at-all-in-any-way-humble bragging about how awesome my job as digital producer, digital news editor, social media director has been in my 4-ish years here.
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@SamanthaMVB
Samantha Melbourneweaver
5 years
Hello and happy Friday. Please humor me and read this thread about some great work my team did this week.
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@SamanthaMVB
Samantha Melbourneweaver
3 years
. ⁦ @joemozingo ⁩ went surfing yesterday and thought something was off…
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@SamanthaMVB
Samantha Melbourneweaver
5 years
So so pumped to have Amy King come to the @latimes My team is constantly looking at and adoring ⁦ @thelilynews ⁩ so we’re ready for Amy’s energy and ideas.
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@SamanthaMVB
Samantha Melbourneweaver
3 years
Have I mentioned that we're hiring for the @latimes audience team?... 😜
@latimes
Los Angeles Times
3 years
Duh nuh. Duh nuh. Duh nuh. Duhnuhduhnuhduhnuhduhnuhduhnuhduhnuhduhnuh.
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