Sam Piliero @SamPiliero Twitter profile

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Sam Piliero

@SamPiliero

5 months

@JordanPlatten I used to work at Vayner, Gary is a G. His concept of patience and life is long is more about playing the Wong game with the things that you do less about trying to achieve random wins. Guy was one of the most genuine owners I’ve ever worked with.

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Sam Piliero

@SamPiliero

5 months

From June 1 to June 30 we are going to run one of the biggest cost cap versus highest volume experiments in Facebook ads ever. The results of this test will likely inform the strategy that we use for the remainder of 2024 for meta ads.

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Sam Piliero

@SamPiliero

6 months

@paulsaladinomd My grandmother passed at 92, grandfather is 94 and still in good health. They frequently ate whatever they wanted, fast food, pasta, etc. the key? They had connections and responsibilities for their entire lives.

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Sam Piliero

@SamPiliero

5 months

@ashvinmelwani You pay 100% no question. The recruiter has vetted and pre determined that this person is ready and capable for you. That’s their entire job. They only blur info so everyone doesn’t cheat the system and do this.

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Sam Piliero

@SamPiliero

1 year

@MattiSchroder Following

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Sam Piliero

@SamPiliero

6 months

@nkecom Could not physically agree more with this. We transferred every single account that we operate to cost Caps and a few to bid Caps within the last year. Not only did our results get better across-the-board but our hands-on management took significantly less time. This is the way

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Sam Piliero

@SamPiliero

5 months

@colderoshay @Frame_io @alex_barashkov @tryamie @runwayco I mean these are so sick but I bet they struggled to convert versus without

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Sam Piliero

@SamPiliero

6 months

At the beginning of the year we started to shift our Facebook ad strategy across our clients from highest volume to cost caps. I was nervous at first but I truly can’t imagine running an account without college controls at this point.

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Sam Piliero

@SamPiliero

5 months

When and why did all the ai platforms start struggling with semi complex math? This morning I tried to create a media plan with a few percentage changes based on the day of the week and both Gemini and ChatGPT completely different results that were both substantially off from

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Sam Piliero

@SamPiliero

5 months

@nkecom I’m all about it and want this to be the case for nearly everyone but in the accounts that we have let this rip we have generally seen worse performance than a few basic breakdowns. I’m not saying we need hundreds of interest anymore but a few breakdowns, and keeping everything

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Sam Piliero

@SamPiliero

6 months

@zachmstuck It is quite concerning how many brands come to us wanting to expand into more channels when they are only spending $30,000 a month in Facebook and Google

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Sam Piliero

@SamPiliero

9 months

@iMakeGreatAds just found your content, great stuff. Would love to learn more about how you use discord inside your business

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Sam Piliero

@SamPiliero

5 months

@LeilaHormozi And consistently.

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Sam Piliero

@SamPiliero

4 months

Cost caps are not being followed but are outperforming highest volume. No firm conclusions.

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Sam Piliero

@SamPiliero

5 months

@JaiDolwani Had to switch our “audits” to red flag reports. They are no longer mega deep dives and more high level fundamental shifts to highlight how we work instead of every detail

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Sam Piliero

@SamPiliero

5 months

This morning me and my team audited a small brand spending around $30,000 per month across Meta and Google… Here are the 5 BIG red flags that we found. 🚩 using a mix of cost cap and lowest cost in meta 🚩 Over segmentation , 22 unique ad sets, nearly all in learning 🚩

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Sam Piliero

@SamPiliero

5 months

@winston_lovas @ChereneAubert The real numbers are out

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Sam Piliero

@SamPiliero

4 months

Prep for this test has started. Geo splits are performing within 5% as expected with high vol. more to come

Sam Piliero

@SamPiliero

5 months

From June 1 to June 30 we are going to run one of the biggest cost cap versus highest volume experiments in Facebook ads ever. The results of this test will likely inform the strategy that we use for the remainder of 2024 for meta ads.

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Sam Piliero

@SamPiliero

5 months

@pablo_rothbart My man! Glad we are connected

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Sam Piliero

@SamPiliero

6 months

@Ferastotle Hiring A+ talent

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Sam Piliero

@SamPiliero

5 months

@TheAdBrownie @Chubbies I always felt like if chubby were to just 100% lean into brand and not try to innovate on product they would be a forever brand

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Sam Piliero

@SamPiliero

5 months

@NudeCurtis @JordanPlatten I think its also important to mention that Garys advice is actually very helpful even tho it is generic. Patience and playing the long game is such incredible advice when you get to the next stage in business. It is not tactical for sure.

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Sam Piliero

@SamPiliero

5 months

@blvckledge Facts, facts, facts.

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Sam Piliero

@SamPiliero

9 months

@IstvanicMarin What’s your go to 3p software? @IstvanicMarin

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Sam Piliero

@SamPiliero

6 months

@blvckledge Most true thing in my feed today. It’s incredible how lower pricing leads to worse clients and higher churn. We revisited all of our pricing at the beginning of this year. now everyone on the team is not staffed on as many accounts but making better margins

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Sam Piliero

@SamPiliero

6 months

@ashvinmelwani #3 is basically media buying these days 😂

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Sam Piliero

@SamPiliero

6 months

Testing X ads today 😳

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Sam Piliero

@SamPiliero

5 months

@Conniesends at this point its a sign of respect

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Sam Piliero

@SamPiliero

5 months

@IstvanicMarin As an agency owner myself, I have no idea how anyone gets away with rolling out Junior media buyers to brands. I was absolutely lost in Facebook ads when I was 19 years old 😂

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Sam Piliero

@SamPiliero

6 months

@Codie_Sanchez Swap the “like” with “because” 💪🏻

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Sam Piliero

@SamPiliero

5 months

@Peter_Quadrel We use it across many accounts and it helps save time. If you are managing just one account and time is not the constraint then it’s truly not necessary

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Sam Piliero

@SamPiliero

6 months

@mrsharma @andrewschulz Banger

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Sam Piliero

@SamPiliero

6 months

Business idea: we made too much food SMS list. Example – bakery closes at 5 PM, 30 minutes before close and SMS goes out with a list of the items that they made too much of. There’s a sale with delivery options sent to a text list. Call it leftovers.

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Sam Piliero

@SamPiliero

6 months

@ecomchasedimond These are basically ugly ads! @binghott

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Sam Piliero

@SamPiliero

5 months

@rishabhmjain By far the hardest thing to do. And it is truly amazing when you find that person because everything becomes a rocketship after that

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Sam Piliero

@SamPiliero

6 months

@ashvinmelwani Wow

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Sam Piliero

@SamPiliero

6 months

@matt_gray_ @NavalismHQ Would highly recommend to read their books instead of just the pods. Most of these people have incredible compacted knowledge in a few hundred pages

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Sam Piliero

@SamPiliero

6 months

@youderian For real.

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Sam Piliero

@SamPiliero

5 months

@nkecom 100% agree. We are probably saying the same thing.

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Sam Piliero

@SamPiliero

6 months

@danavirsarria Not worth it even for shopping and other tools. You’ll be competing against higher intent searches

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Sam Piliero

@SamPiliero

5 months

@jordantwestecom See you there!

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Sam Piliero

@SamPiliero

6 months

This is maybe the best idea for the food industry

Peer Richelsen — oss/acc

@peer_rich

6 months

shower thought why is no one doing outbound for pizza "Hey this Gigi from Gigis Pizzas calling. You ordered last week. We have a Pepperoni Pizza ready and could deliver it in 10 minutes. You hungry?"

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Sam Piliero

@SamPiliero

6 months

@thesullytyler Would actually love to know how, want to jam?

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Sam Piliero

@SamPiliero

5 months

@The_Burner1_ @nkecom Of course.

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Sam Piliero

@SamPiliero

9 months

@DylanAnder Would be down for a quarterly thing, sadly I don’t carve enough time for a monthly read.

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Sam Piliero

@SamPiliero

6 months

@jordantwestecom Been hitting this for a while and its a game changer!

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Sam Piliero

@SamPiliero

5 months

@oskarolarsbo G

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Sam Piliero

@SamPiliero

5 months

@Amjaddsn 🤣

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Sam Piliero

@SamPiliero

6 months

@DaveRamsey Dave, applied your principles to my business and nearly all of our problems went away. Bad client, see ya!

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Sam Piliero

@SamPiliero

4 months

@joelecom this wasn’t meant to come off harsh, I’m actually asking if there’s any supporting data to prove this? Seems like more theory then anything with supportive facts

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Sam Piliero

@SamPiliero

5 months

@binghott I’ve always assumed that someone really wanted me to move from owner and CEO back to marketing manager 😳

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Sam Piliero

@SamPiliero

5 months

@JordanPlatten @garyvee 😘

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Sam Piliero

@SamPiliero

5 months

@jordantwestecom Don’t touch it

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Sam Piliero

@SamPiliero

5 months

@MetaBizStatus Pain

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Sam Piliero

@SamPiliero

1 year

@kmccomb21 Love how you came up at the end hahahaha

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Sam Piliero

@SamPiliero

6 months

@CJSlattery This is the most painful conversation I have with clients

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Sam Piliero

@SamPiliero

5 months

@CTtheDisrupter @nkecom @EcomMame And now I’m back to disagreeing. Not sure what budgets you’re dealing with but I’ve run cost caps “sustainably” at 50-80k DAILY

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Sam Piliero

@SamPiliero

6 months

@binghott 😳

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Sam Piliero

@SamPiliero

5 months

@jordantwestecom @AlexHormozi Dude I cannot believe you said this. I have made this exact same mistake in the past when hiring. this correction alone has allowed us to secure very talented people on our team with substantially less fail

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Sam Piliero

@SamPiliero

5 months

@1stPhorm Solid ad for x but you have to post organically! 5 years without a single post, no shot this returns for you.

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Sam Piliero

@SamPiliero

5 months

@JordanPlatten This was ultra clear for us to get to 100-200k but now moving to 200k+ per month it’s harder than ever!

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Sam Piliero

@SamPiliero

5 months

@Zayn_blu Plan and practice. Not a single one of your favorite Youtubers does anything live. They make it look effortless with immense amounts of preparation

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Sam Piliero

@SamPiliero

5 months

@LeilaHormozi Woooooof

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Sam Piliero

@SamPiliero

8 months

@binghott We created a standard workflow for this sadly. Whenever a rep calls we ask what account they’re asking about and immediately explain that we are an agency with a variety of clients. We ask that they email us with all suggestions.

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Sam Piliero

@SamPiliero

5 months

@Smdalal_3i @JordanPlatten There is no doubt one piece of advice that has helped me more than anything. Keep doing the same boring things that you know you have to do every single day and you will grow beyond all of your expectations

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Sam Piliero

@SamPiliero

5 months

@JamieDigitall Onboarding ad beacon

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Sam Piliero

@SamPiliero

6 months

Getting served 3x pre roll ads on YouTube, back to back to back. Scary place for Google Ads if you aren’t in that first spot.

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Sam Piliero

@SamPiliero

5 months

Have to smell the flowers sometimes

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Sam Piliero

@SamPiliero

6 months

@IstvanicMarin I would bet that this is just a ghost writer who spun this up to ChatGPT

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Sam Piliero

@SamPiliero

5 months

@heyitsalexP Damn

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Sam Piliero

@SamPiliero

6 months

Moving back bid caps to cost caps steadily across clients.

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Sam Piliero

@SamPiliero

5 months

@jordan_ross_8F Appreciate you and the team 💪

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Sam Piliero

@SamPiliero

6 months

@damccormick13 The longform explainer is truly the king

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Sam Piliero

@SamPiliero

6 months

@thesullytyler cost controls

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Sam Piliero

@SamPiliero

6 months

@utekkare Brain can’t process this

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Sam Piliero

@SamPiliero

5 months

@mr_alexlogan Congrats my dude that’s awesome

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Sam Piliero

@SamPiliero

6 months

@Ferastotle Motivation I needed. Us Agency folks are on that 3 hard days grind 😂

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Sam Piliero

@SamPiliero

6 months

@heyitsalexP Omar going hard

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Sam Piliero

@SamPiliero

5 months

@oliver__b1 Yes

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Sam Piliero

@SamPiliero

5 months

@_working_draft We strictly choose 1 or the other

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Sam Piliero

@SamPiliero

6 months

@binghott logic.

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Sam Piliero

@SamPiliero

5 months

@jeremympryor @LegacyBuilder__ I Don’t have kids. My mom was brilliant at explaining that the things that felt risky were in fact not risky at all she also led by example by operating her own business (a hair salon)

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Sam Piliero

@SamPiliero

5 months

@_agarner I don’t know you but I’m happy for you

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Sam Piliero

@SamPiliero

6 months

@LeilaHormozi This is super true but I always think about if I am sacrificing the right things. It seems like you have a real clear approach to this. It would be interesting to know how you would treat this if your family wasn’t also in your business.

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Sam Piliero

@SamPiliero

6 months

@DylanAnder Would love to join

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Sam Piliero

@SamPiliero

5 months

@Melanie_Balke In

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Sam Piliero

@SamPiliero

9 months

HUNDREDS of Google Merchant Center suspensions last night. Dm me if you need help fixing.

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Sam Piliero

@SamPiliero

6 months

@katrinpetau When you’re getting the same results over and over and not changing your inputs.

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Sam Piliero

@SamPiliero

5 months

@willnitze This is a bug for LIV. their branding has been standout forever

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Sam Piliero

@SamPiliero

6 months

@johnhickey1970 👋🏻👋🏻👋🏻

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Sam Piliero

@SamPiliero

6 months

@ashvinmelwani People think I’m crazy when I tell them this

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Sam Piliero

@SamPiliero

6 months

@CJSlattery Watch how many agencies are fired and swapped around for no reason over the next 3 months.

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Sam Piliero

@SamPiliero

6 months

@blvckledge Tell me you’re not running any pmax?!

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Sam Piliero

@SamPiliero

6 months

@DanielRunzer @LegacyBuilder__ Sunday thoughts. Couldn’t agree more, sometimes we just need to pull back

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Sam Piliero

@SamPiliero

10 months

Just listened to @andrewjfaris podcast, somehow stumbled on a bid caps video. Must listen for any dtc buyer or operator. Kudos man

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Sam Piliero

@SamPiliero

5 months

@joshykobyashi Fact. The constant evolution of your duties as ceo keeps it both fresh but insanely challenging and makes it super hard to find balance and flow.

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Sam Piliero

@SamPiliero

9 months

@blagokam Payments

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Sam Piliero

@SamPiliero

5 months

@ConquerorXShab 100%, needs to be systematic

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Sam Piliero

@SamPiliero

6 months

@thesullytyler 👀👀👀👀👀👀👀

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