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@SalesforceNews

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News and behind-the-scenes stories from the official Salesforce newsroom. Please send media requests to pr @salesforce .com

https://t.co/5fYtnSkp4R
Joined August 2017
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@SalesforceNews
Salesforce News
@SalesforceNews
5 years
. @Salesforce global study finds: 🌎73% of the world thinks the environment is on the wrong track under capitalism today. 👩‍💻75% of people believe access to job opportunities is not improving Do you agree?
Yes, we need an overhaul
2870
No, business as usual
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5 years
All of our employees around the globe have been strongly encouraged to work from home. Given escalation of local governments’ guidance in some communities, we are moving to a "hard close" of our offices in North America & EMEA through at least April 15:
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5 years
Along with our employees in Washington State, we are strongly encouraging all employees in California to work remotely for the month of March. This is out of an abundance of caution and in service to protecting employees, their families & our communities:
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4 years
. @tony_prophet named @salesforce 's new Chief Equality and Recruiting Officer. We’re excited for the next steps of our Equality journey: #EqualityforAll
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3 years
Meet #TrailblazerRanch , @Salesforce 's new gathering place where employees can forge trusted relationships with their colleagues, learn, get inspired, grow their careers, and give back to the community — all in a safe environment.
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3 years
Introducing Salesforce+, a new streaming service to experience live @Salesforce broadcasts and original content series on demand. Find out more:
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Announcing Salesforce+, a New Streaming Service for Live Experiences and Original Content Series

Salesforce+ content will inspire and motivate everyone — for every role, industry or line of business — to succeed in the digital-first, work anywhere

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10 months
Salesforce has signed a definitive agreement to acquire Spiff! Read more:
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Salesforce Signs Definitive Agreement to Acquire Spiff 

Editor’s Note: Salesforce completed its acquisition of Spiff on February 1, 2024.  The Spiff team is now part of Sales Cloud and the combined portfolio is

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5 years
Along with our employees in Washington State and California, we are strongly encouraging employees in New York State to work remotely for the month of March. This is out of an abundance of caution to protect our employees, their families & our communities:
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6 years
Salesforce's Leah McGowen-Hare discusses learning job skills, her "Hidden Figures" epiphany, and the new @Trailhead program helping anyone host a community workshop. Read the Q&A with @LeahBMH and learn more about Be A Multiplier: #Trailhead
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5 years
We are now strongly encouraging all employees across Argentina, Australia, India, Mexico and New Zealand to work remotely. This is decided based on guidance from local leaders & in service to protecting our employees, their families & our communities:
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2 years
"The nice thing about @Salesforce is that you really don’t need to study four or five years at university. You just need a @Trailhead account." Read the inspiring story of a refugee turned developer and this years' Golden Hoodie winner @Sima_Samara here:
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4 years
. @Salesforce surpasses its first 10 million tree milestone as part of its commitment to conserve, restore, and grow 100 million trees by 2030:
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6 years
Today @Salesforce celebrates the grand opening of Salesforce Tower with $3M in new donations to help homeless families in #SF , taking total given by Marc and Lynne @Benioff and @salesforceOrg to $15M. #SalesforceTower
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5 years
. @salesforce and @awscloud help service agents stay connected with customers during COVID-19 pandemic:
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4 years
Today, @salesforce announced Loyalty Management, a new product aimed at helping companies across industries build & customize loyalty programs to help them re-establish & grow customer relationships. Learn more here: #NRF
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Salesforce Introduces Loyalty Management to Help Drive More Meaningful Customer Loyalty Experiences

New Loyalty Management product gives companies a 360-degree view of every member to increase customer satisfaction and create revenue-generating loyalty

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2 years
Here's the biggest news from @Dreamforce 2022 in under 2 minutes: - #Salesforce Genie - @slackhq canvas - #NetZero Marketplace - & more @carychow_ has your recap. Click here for the latest @salesforce news: #DF22
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4 years
. @Salesforce announces a reimagined @Dreamforce with Dreamforce to You 2020: ⭐ Bespoke digital experience with conversations and #Customer360 innovations for the work-from-anywhere world 🎤 Keynote from @Benioff in November Learn more about #DF2U :
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4 years
. @Salesforce is ten million trees closer to the one trillion 🌱🌲🌳 milestone, with projects spanning from Africa, Australia to Europe to Latin America, as well as the U.S. Read more about the 19 projects that are taking this bold commitment forward:
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4 years
Introducing @Salesforce World Tour ’21: a new original series broadcast live from surprise locations around the world! Starting February 9, @Benioff and special guests will talk innovations in the work-from-anywhere world. Learn more and register today!
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Introducing Salesforce Success Anywhere World Tour: A New Live Original Series

The past year has fundamentally changed our lives, from the way we work to the way we get together.That’s why our team moved quickly to create new brand

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4 years
. @salesforce announces its first U.S. office reopening will be Salesforce Tower San Francisco in May, along with Palo Alto and Irvine, with more in the coming months. Read more:
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Our Global Return to the Office: The Salesforce Approach

How Salesforce is delivering success from anywhere It’s hard to believe that a year ago we were just beginning a journey that would forever alter our

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6 years
Brad Burns Joins @Salesforce as EVP and Chief Communications Officer
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3 years
"Just because it's possible to write code, doesn't mean you should write code." @ParkerHarris , CTO and Co-Founder at @Salesforce , is on a mission with the company's customers and says low code is the future. #TDX21
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5 years
We are strongly encouraging employees across the U.S., Canada, as well as EMEA to work remotely, including all European countries, the U.K., Israel & Morocco. This is decided based on local guidance & to protect employees, their families & our communities:
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6 years
“One of the things that really matters to me is having a positive global impact.” Marc @Benioff discusses how he leads with values with @CNN :
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5 years
Salesforce will donate $1.5M to San Francisco’s Give2SF fund to support its response to coronavirus & in an open letter to Governor @GavinNewsom , Marc @Benioff requests that California offer free drive-thru or walk-up COVID-19 testing in every county:
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4 years
. @salesforce ranked #1 in CRM applications market share for the 7th consecutive year, according to @IDC :
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3 years
. @Dreamforce updates: @Salesforce announces the first global #Dreamforce will take place Sep. 21-23 with a new digital experience and in-person events in cities around the world. Read more: #DF21
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5 years
After careful consideration, we’ve decided there will be no physical event for Salesforce Connections and we will instead reimagine the conference as a virtual experience. More information and additional updates on upcoming events are here:
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4 years
The @universityofky is using @salesforce ’s Work‍.com solutions – including daily wellness assessments & symptom checks and manual contact tracing – to help it safely welcome back 30,000 students to campus this month:
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4 years
. @salesforce announces to help businesses & communities safely reopen, including a Command Center to manage return-to-work readiness, new solutions for contact tracing, emergency response management, & employee wellness assessments
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1 month
Salesforce leaders including @benioff unveil Agentforce. ⬇️ With autonomous agents for service, sales, and more, plus a new Atlas Reasoning Engine and low-code Agent Builder, Agentforce is what AI was meant to be. Learn more:
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4 years
@salesforce announces a reimagined @Dreamforce with Dreamforce to You 2020: ⭐ Bespoke digital experience with conversations and #Customer360 innovations for the work-from-anywhere world 🎤 Keynote from @Benioff in November Learn more about #DF2U :
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21 days
Salesforce has just signed a definitive agreement to acquire Zoomin, a leader in unstructured data management. This will unlock unstructured data in Data Cloud, enhancing Agentforce for smarter, personalized AI-driven customer interactions. Learn more:
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Salesforce Signs Definitive Agreement to Acquire Zoomin

Salesforce, the world’s #1 AI CRM, has signed a definitive agreement to acquire Zoomin, a leading data management provider for unstructured data.

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5 years
An update on @salesforce 's #COVID19 actions from @amy_e_weaver , including securing 50M units of PPE for frontline healthcare workers, grants supporting relief efforts for vulnerable populations, and Salesforce Care solutions to navigate the crisis:
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4 years
. @salesforce announces Work‍.com for Vaccines, to help governments and healthcare organizations manage vaccine operations, including: • Public Health Command Center • Vaccine Inventory Management • Vaccination Appointment Scheduling
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4 years
We believe that business is the greatest platform for change — and voting and civic engagement are some of the most important avenues for change. @salesforce President and Chief Legal Officer @amy_e_weaver highlights our continued efforts and approach:
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3 years
Today, @Salesforce announces Backup and Restore — a new, automated service that guards data against mishaps and mayhem in the all-digital, work-from-anywhere world. Learn more: #DF21
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2 years
. @Salesforce launches Einstein GPT, the world's first #generativeAI for CRM, which delivers AI-created content across every sales, marketing, commerce, & IT interaction at hyperscale. Discover how #EinsteinGPT is transforming customer experiences: #TDX23
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Salesforce Announces Einstein GPT, the World’s First Generative AI for CRM

Key Takeaways Einstein GPT creates personalized content across every Salesforce cloud with generative AI, making every employee more productive and every

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5 years
Powered by @salesforce Blockchain, @Lamborghini can now trace, certify and authenticate heritage cars faster and more securely than ever before:
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2 years
Today @Salesforce reaches over half a billion dollars in philanthropic giving, a total of $532M grants since the company’s founding. More on #Salesforce 's giving efforts and goals for the future:
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3 years
"Just because it's possible to write code, doesn't mean you should write code." @ParkerHarris , CTO and Co-Founder at @Salesforce , is on a mission with the company's customers and says low code is the future.
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4 years
Today, @salesforce introduces #Digital360 , which combines industry-leading technology with new services and learning through @trailhead to help digital leaders create connected, personalized experiences.
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3 years
The pandemic left ex-restaurant manager Tony Nguyen ( @SFTonyN ) jobless, homeless, and hurting. Amidst the #GreatReshuffle , he forged a new career with the help of @Trailhead and the #Trailblazer Community. Check out his story:
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4 years
The return to the workplace can create “huge data management and business challenges to solve for.” Read how @salesforce is using its own technology to manage safely reopening. @businessinsider
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Salesforce has started letting employees return to 12 of its 160 offices. Here's how execs decide...

Salesforce has introduced new safety protocols as it reopens its offices, and it works through these factors when deciding which to open next.

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5 years
. @salesforce #Sustainability Cloud, a carbon accounting product for businesses to drive #climate action, is now generally available:
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2 years
#20YearsofDF : At @Dreamforce ’14, the first #AwesomeAdmin was awarded. Since then, the honor — now the coveted "Golden Hoodie" — has been earned by dozens of inspiring people. Read the story of ‘21 recipient & #Trailblazer @NavaForce : #DF22
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5 years
Building an inclusive workplace means creating opportunities where everyone can thrive. Hear how Abilityforce helped launch Autism @Work at @Salesforce . #WorldAutismDay #NothingAboutUsWithoutUs
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2 years
Unique digital assets like NFTs present new avenues for brands to tap into first-party data to build digital communities & drive loyalty programs. @Salesforce GM of Web3 shares how the company aims to ‘push the industry in the right direction’:
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4 years
Read the latest from @amy_e_weaver on how @salesforce is responding to #COVID19 , including remote work mandates, updates on Salesforce Care solutions, and the ways our employees, customers and community are coming together in this time of need:
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4 years
. @salesforce announces new #Customer360 innovations for our work-from-anywhere world including: ✅ Salesforce Hyperforce ✅ Salesforce Einstein Automate ✅ Workforce Engagement See top news from the #DF2U keynote and stories of customer success:
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4 years
. @Tableau Introduces Tableau Business Science, a new class of AI-powered analytics to lower the barrier to data science techniques, enabling business users and analysts to make smarter decisions faster:
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4 years
Agencies around the world are using @Salesforce to power their vaccine efforts, including the State of New Hampshire and the City of Chicago. Read more:
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2 years
#20YearsofDF : All aboard! In ‘15, @Salesforce rented a cruise ship - "the Dreamboat" - to host an additional 1,100 @Dreamforce attendees when city accommodations sold out. Check out more iconic moments and highlights from Dreamforce over the years: #DF22
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28 days
At day one of #DF24 , attendees have been at the Agentforce Launch Zone building their first AI agent prototypes. Here's how it went:
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4 years
. @salesforce launches Salesforce Care for Manufacturing, a free solution for manufacturers that are pivoting operations to produce critical #COVID19 relief supplies. @Cindybolt61 shares how the solution can help manufacturers forecast and meet demand:
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4 years
. @salesforce announces @marketingcloud innovations to guide marketers as they shift to an all-digital, work-from-anywhere world: • Interaction Studio now powered by Einstein • New Pardot Premium • New Datorama Integration with Tableau Read more:
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4 years
. @gavi , the Vaccine Alliance, is leveraging @salesforce to quickly expand and manage distribution of 2 billion #COVID19 vaccines by the end of 2021:
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4 years
Elections officials are facing a dire shortage of poll workers to help staff the November election. That is why @salesforce partnered with @CivicAlliance to help keep polls open on Election Day:
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3 years
Today, @Salesforce introduces the next generation of Marketing Cloud, helping marketers know their customers better through a single source of truth, humanize every moment at scale with AI-powered personalization, and optimize impact with unified analytics. Here's what's new: ⬇️
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2 years
#20YearsofDF : At @Dreamforce '14, @Trailhead was announced, a free platform that helps #trailblazers develop their #digitalskills . Here's how laid-off restaurant manager-turned- #Trailblazer @SFTonyN used #Trailhead to forge a new career: #DF22
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5 years
To close out @Dreamforce , we heard from experts in mindfulness and resilience like @DeepakChopra and @emiliaclarke . To hear what they had to say, check out the #DF19 Reporter:
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4 years
. @penn_state is using @salesforce to help limit COVID's impact on the university and local communities:
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New technology enhances Penn State's COVID contact tracing, data tracking effort | Penn State...

At the start of the spring semester, Penn State launched a new platform across all of its campuses that increases the University’s ability to manage coronavirus case investigations and helps speed up...

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4 years
. @amy_e_weaver has the latest #COVID19 updates from @salesforce , including PPE, Earth Day, and how customers, partners, and @SalesforceVC companies are pivoting to new ways of doing business and giving back to the community:
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6 years
Actress and producer @kerrywashington is discussing activism, inclusivity in storytelling, the legacy of #Scandal , and new forms of digital narratives at #CNX18 , the @Salesforce marketing conference in Chicago.
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1 year
Here's the biggest news from @Salesforce 's Connections in under 2 minutes, including Commerce GPT and Marketing GPT. Check out the full rundown of #CNX23 news:
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4 years
#ICYMI : Here are a few pandemic response callouts from @Benioff during our Global Government Summit: 1. 52,000 @Salesforce employees working remotely 2. 60 million pieces of personal protective equipment for hospitals 3. Millions donated to organizations on the frontlines
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3 years
"The people watching ESPN+ are the same people watching Salesforce content in a business setting. If that's the future... why not us?" @Salesforce Global Brand SVP @colinjfleming on how consumer trends led to Salesforce+, a free streaming service:
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3 years
. @Salesforce establishes #sustainability as a core company value & makes advances to a #netzero future with #NetZeroCloud 2.0, now available globally to help organizations reach their climate goals. More on Salesforce's latest commitments to climate here:
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1 year
#GenerativeAI has captivated audiences with its wide-ranging abilities. For @Salesforce , it’s not new. Read more about #Salesforce 's decade-long pursuit of generative AI for CRM: #SalesforceAI
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3 years
To kick off the company's new year, last week @Salesforce welcomed nearly 5K employees from around the world to New York City. Using #SafetyCloud , here's how they did it safely and at scale:
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4 years
#LeadingThroughChange recap: @Benioff welcomes @Starbucks CEO @Kevin_Johnson to discuss the importance of transparency and trust in our new normal. Get the highlights:
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1 year
As part of #AsianAmericanPacificIslanderHeritageMonth , @Salesforce revisits the story of Vietnamese American Tony Nguyen, who used @Trailhead to help a difficult career transition that ultimately led him to becoming a #Salesforce consultant for @Slalom :
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How a Laid-Off Restaurant Manager Used Salesforce to Forge a Tech Career

Editor's note: This story was originally published in October 2021, but was last updated in May 2023 for accuracy. Quick Take:  After losing his job

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3 years
Sarah Franklin ( @swbjoyce ) has been named one of @BusinessInsider 's CMOs to Watch in 2021. Read more:
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These were Insider's CMOs to watch in 2021

Check out the up-and-coming marketers who guided their companies through an ever-evolving consumer and tech landscape in 2021.

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5 years
Salesforce hosts surprise 100th birthday party for San Francisco resident:
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2 years
#20YearsofDF : At @Dreamforce '21, @Salesforce announced new @SlackHQ innovations that helped evolve the digital HQ in a time of change. Read more about how #Slack has improved collaboration & empowered teams to embrace asynchronous working: #DF22
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5 years
How @salesforce is helping #veterans like @SheldonSimm find a future in tech:
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3 years
. @Benioff discusses how @Salesforce + @SlackHQ are delivering customer success in a digital world #DF21 @SaraEisen @WilfredFrost @jimcramer @CNBCClosingBell
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Salesforce CEO on new partnerships

Marc Benioff, Salesforce CEO, joins Closing Bell with Jim Cramer to discuss the company's new integration with Slack and their partnership with FedEx.

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7 months
. @Salesforce today announced Alexandra (Ally) Legend Siegel has been named as the company's Chief Equality Officer. With nearly a decade of experience leading DE&I programs, learn more about her plans for leading the company's global equality strategy:
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Salesforce Alumna Alexandra Legend Siegel Returns as Chief Equality Officer

Today, Salesforce announced it has named Alexandra (Ally) Legend Siegel as Chief Equality Officer. Ally is a Salesforce boomerang, having previously spent

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28 days
Miss the #DF24 Keynote? Watch the highlights in 2 minutes, including: 🔹 The arrival of Agentforce 🔹 Data Cloud unifying data and metadata 🔹 Agentforce integrated into every Customer 360 application
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2 years
82% of the global workforce wants to help their company operate more #sustainably . But many large organizations only have a few #sustainability -focused team members. Then there’s @Salesforce . Meet 3 #Salesforce employees who committed to going green:
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5 years
Two of Salesforce’s own are on the Indianapolis Business Journal's 2020 list of 40 Under 40 achievers: Kai Johnson, Corporate Marketing Manager (L) @kaister31 and Meggie Dials, Regional Vice President of Enterprise Sales @meggiehd . Congrats Kai & Meggie!:
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4 years
Today, @Salesforce introduced the #Accessibility Support Team, providing expert services to help customers build inclusive experiences on the Salesforce platform. Learn more:
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8 months
. @Salesforce announced the beta availability of Einstein Copilot, the Conversational AI Assistant for CRM. Powered by trusted customer data & metadata, see how Einstein Copilot is revolutionizing CRM with #generativeAI :
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Salesforce’s Einstein Copilot is Here: The Conversational AI Assistant for CRM that Delivers...

Key Takeaways Einstein Copilot delivers trusted responses because it’s grounded in your company’s unique data and metadata, enabling it to deeply

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4 years
. @salesforce is contributing $1M to U.S. Chamber of Commerce @hiringourheroes to fund a Fellowship Program that will provide work to veterans and military spouses and skills for a lifetime. Learn more:
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8 months
Today, @Salesforce announced Marketing Cloud Growth, a new edition of @MarketingCloud to help small businesses connect marketing automation with sales, service, & commerce, all built on #Salesforce 's trusted customer platform, Einstein 1. More here:
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Salesforce Offers New Marketing Cloud Edition to Help Small Businesses Grow Faster Using Trusted AI

Marketers can also get started with Data Cloud at no cost, helping them unlock trapped data to build customer relationships and boost productivity with

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2 years
Air India ( @AirIndiaIn ) takes customer service to new heights w/ @Salesforce technology. Read how #Salesforce is helping India's leading airline deploy #AI that will help its contact center & other customer-facing channels transform customer experiences:
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Air India Chooses Salesforce to Transform the Passenger Experience

Editor’s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go here. Salesforce today

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5 years
Announcing Salesforce Care: Free rapid response solutions to help companies navigate #COVID -19:
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6 years
In his first #Indy500 racing for @Salesforce , @JRHildebrand finishes 11th as the Einstein #AI platform provides data insights for fans.
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3 years
. @Salesforce and @DocuSign are expanding their global partnership; announcing they'll use AI to create new ways to make it easier for customers to prepare contracts, quotes, invoices & more in a digital world. Read more:
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Salesforce and DocuSign Team Up to Enable Contract Collaboration Through Slack, Help Drive Customer...

San Francisco – October 27, 2021 – Salesforce (NYSE: CRM) and DocuSign (NASDAQ:DOCU) today announced an expansion of their global strategic partnership to

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6 years
Calling #SalesforceTower a symbol of hope, CEO Marc @Benioff announces $3M in new donations and urges social action against #SF homelessness.
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2 years
5M people have used @Trailhead to learn new skills & transform their careers. Today, @Salesforce introduces #Trailhead Coach, a free, step-by-step pathway to a career in the #salesforce ecosystem, including automatic access to job interviews:
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1 year
“The #TrailblazerCommunity has got me through some really hard times.” For #MentalHealthAwarenessMonth , here's the story of @szmusic23 who’s recovery from a traumatic brain injury involved @trailhead , #Salesforce ’s online learning platform:
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3 years
1,000 young people have found jobs with Salesforce and beyond through its 'Untapped Talent' programs. Four former and current participants share their stories on how @Salesforce opened the doors of opportunity for them:
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3 years
Today, @Salesforce is announcing Dynamic Interactions, the latest low-code innovation that empowers business users to build apps with interactive components using clicks, not code:
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1 year
Say hello to Einstein 1 Copilot 👋 Here's everything you need to know about @Salesforce 's new generative AI-powered conversational assistant, and more of today's biggest news from @Dreamforce . #DF23
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3 years
Today, @Salesforce announced new Digital 360 innovations to help companies go digital faster and deliver the next generation of marketing, commerce and digital experiences. Find out more here:
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Salesforce Unveils New Digital 360 Innovations to Help Companies Go Digital Faster

Marketing Cloud expands customer data platform to deliver real-time engagement, audience segmentation and loyalty management  Commerce Cloud

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2 years
In response to the poll worker shortage, @Salesforce renews its call to employees, encouraging them to sign up to serve as nonpartisan poll workers in their communities. Learn more about #Salesforce 's long-standing commitment to civic engagement here:
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3 years
. @Salesforce today announced a $1M donation to @PartnershipLA to advance equity in high-need schools throughout the Los Angeles Unified School District ( @LASchools ), which could benefit 13K+ students. Read more:
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2 years
Today, @Salesforce introduces the new #Salesblazer community. Read more about the largest & most successful community for sales professionals, where anyone in the field can connect, learn and grow their careers with the skills they gain:
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New Salesblazer Community Empowers Salespeople to Sharpen Their Skills and Close More Deals

Editor’s Note: AI Cloud, Einstein GPT, and other cloud GPT products are now Einstein. For the latest on Salesforce Einstein, go here. Quick Take: Today,

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3 years
Today marks another significant milestone in @Salesforce ’s Success from Anywhere Journey — the reopening of Salesforce Tower New York, the company’s 3rd global tower to reopen, following its locations in San Francisco and London:
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