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Roger ⛩️ Profile
Roger ⛩️

@RogerThatCopy

531
Followers
169
Following
656
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13,280
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Marketing ninja for DTC e-com brands | funnels & copywriting. (Not actually a ninja, but my copy will still cut through the noise).

Joined July 2023
Don't wanna be here? Send us removal request.
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@RogerThatCopy
Roger ⛩️
8 months
I helped a coach who works with 7-fig entrepreneurs relaunch his newsletter. @Mystical_x0 has been practicing meditation for 16+ years. Leigh’s mission is to help entrepreneurs
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@RogerThatCopy
Roger ⛩️
1 year
7 months ago, I quit my 9-5… BEFORE making my first dime and WITHOUT a personal brand. After sending ~ 560 cold outreach emails and landing several clients, here’s 7+ things I learned. 🧵 Yep it’s a thread. 🧵
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@RogerThatCopy
Roger ⛩️
1 year
It’s my birthday. But that’s not the exciting part... It’s the idea of where I’ll be one year from now. And that’s my gift for myself: A successful future.
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@RogerThatCopy
Roger ⛩️
1 year
Oh. You pronounce it “niche” instead of “neesh”? 1. Unfollowed 2. Blocked 3. Reported for hate speech In that order.
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@RogerThatCopy
Roger ⛩️
1 year
Bzzzt. A solar flare took down the power grid. Crap. Goodbye internet. How will you make your $$$ now?
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@RogerThatCopy
Roger ⛩️
1 year
Yeah. Bugattis are nice. But ever had one of these?
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@RogerThatCopy
Roger ⛩️
1 year
Fun fact: I’m not real. Email marketers aren’t real. They’re not marketers. They’re researchers. 90% of the work is researching the audience.
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@RogerThatCopy
Roger ⛩️
1 year
”You should write for impact, not for followers.” Got it. I’m inviting my followers to a boxing match. I’ll show you some real impact.
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@RogerThatCopy
Roger ⛩️
1 year
Hit 300 today. From 0 → 100 it took < 2 months. From 200 → 300 it took > 1 month. How? • Hopped on calls • Made more friends • Posted about cookies Few will understand...
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@RogerThatCopy
Roger ⛩️
11 months
”Consume mindfully.” That's cool. (And Dan Koe has fire content.) But sometimes…? I just wanna watch “the top 10 scariest sea creatures” while having lunch.
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@RogerThatCopy
Roger ⛩️
1 year
Clients are like Pokémon. The point isn’t to have as many as you can. But only get 3 - 5 then help them reach the highest level.
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@RogerThatCopy
Roger ⛩️
1 year
My last post was a lie. I hit 300 a couple days ago. • But then I got back to 295. • Then 302. • Then 298… etc. Brother, who cares? We're playing the long game. Focus on what matters.
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@RogerThatCopy
Roger ⛩️
1 year
Crazy newsletter growth strat: Take your landing page’s link and turn it into a QR code. Print 50 pages of it. Slap those bad boys around town. Watch as you build passive income.
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@RogerThatCopy
Roger ⛩️
1 year
Bought a sword recently. Why? So I could create content about it. It was an investment. ( I lied. ) I bought it because it looks so damn cool. Lesson: You buy things with emotion, and justify with logic.
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@RogerThatCopy
Roger ⛩️
11 months
Can’t land clients? Of course you can’t. Clients aren’t planes. Prove me wrong.
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@RogerThatCopy
Roger ⛩️
1 year
I paid only $500 to get started on copywriting. Many people here paid $2K+ I don’t envy them. Why? Courses are great, but 90% of progress is made through practice. So while they were studying, I was doing. Am I wrong?
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@RogerThatCopy
Roger ⛩️
1 year
I started 9+ months ago. Not ONCE felt like quitting. We have rough days, sure. But if your “why” is strong enough? Then you won’t ever let go.
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@RogerThatCopy
Roger ⛩️
1 year
You can tell who’s gonna quit. 1. Content quality drops. 2. They stop posting as often. 3. They disappear for a couple days. Like honestly… You waited 9 months to be born. But you can’t wait 6 months to build your future? Fine then… I’ll take your piece of the pie.
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@RogerThatCopy
Roger ⛩️
1 year
Congrats. You crushed your tasks. Now it’s time for bed. You slowly try to fall asleep and… “Sh*t, I forgot to reply to that message.” “I should write down this tweet idea…” “Man, I should edit my banner.” I can’t be the only one.
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@RogerThatCopy
Roger ⛩️
1 year
Worked with a local restaurant once. ( We didn’t have a call - we met IRL. ) They gave me a cookie for free. Lesson: Cookies are the best lead magnet.
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@RogerThatCopy
Roger ⛩️
1 year
Algorithm this, algorithm that. I swear to God. If I see one more tweet about the algo…
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@RogerThatCopy
Roger ⛩️
1 year
People are greedy. It’s true. If your email list isn’t growing, the problem isn’t your content. Your lead magnet just isn’t interesting enough. It’s simple: Give them a better reason to join.
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@RogerThatCopy
Roger ⛩️
9 months
”You want fans, not followers.” Gross. I never liked the word "fans" - I'm not here to become an influencer. I'm here to make friends... and make a boatload of money with ‘em. You in?
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@RogerThatCopy
Roger ⛩️
1 year
F*ck it - time for a BIG promise. Hit 200 followers today. 0 → 100 took ~ 60 days. 100 → 200 took ~ 20 days. My birthday is next month ( Oct 11 ) You know what? If I don't reach 300 by then. You'll all receive daily threads on my personal outreach strategy for a MONTH.
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@RogerThatCopy
Roger ⛩️
1 year
“Know your audience like the palm of your hand.” My hands have gym calluses. Are you guys okay?!
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@RogerThatCopy
Roger ⛩️
1 year
You remember CD’s? Those ancient, round artifacts... They were invented a DECADE after emails. - The 1st email was sent in 1971 - The 1st CD was released in 1982 CD's are gone. Yet emails are still around (and just as profitable). Still think email marketing is dead?
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@RogerThatCopy
Roger ⛩️
1 year
Lacking content ideas? It's easy: - Forgot your shopping list? That's a tweet about setting goals. - Burned your toast? That's a thread about time management. - Can't sleep? That's newsletter material about deep work & focus. Turn on your radar - everything is content.
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@RogerThatCopy
Roger ⛩️
1 year
Your lead magnet should hurt you. It should make you cringe at the thought of giving it for free. You want people to join your email list right? First impressions matter. So give it your best shot.
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@RogerThatCopy
Roger ⛩️
1 year
Eggs. Eat eggs. Can't fry them? Hard-boil them. Can't hard-boil? Scramble them. Can't scramble? Poach them. Do whatever you can. But eat eggs. This tweet isn't about eggs.
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@RogerThatCopy
Roger ⛩️
1 year
It’s true. You CAN achieve 40:1 ROI with email marketing. But ONLY if you get this right: - Segmentation Most people don’t even know what that is. It's simple: - You’re grouping people based on interest You make them feel understood → they pay you more. It’s free money.
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@RogerThatCopy
Roger ⛩️
1 year
Twitter growth hack: Buy a cool f*cking sword. It makes you confident.
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@RogerThatCopy
Roger ⛩️
1 year
Finished an 11-email sequence recently. Over 2K words. Before, this would have taken a whole WEEK. But now, piece of cake. I even had fun. So what changed? Focus. You should always work in the "flow state.”
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@RogerThatCopy
Roger ⛩️
1 year
”Writing subject lines is hard” Shut. Can you write a Twitter bio? Cool. Subject lines are the same thing: maximize interest and minimize word count.
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@RogerThatCopy
Roger ⛩️
9 months
I… what? 💀 I’ll need someone to translate the first line for me.
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@RogerThatCopy
Roger ⛩️
1 year
Warm take: If you’re not focused when you work, you shouldn’t work at all. There's no point in doing something if you're not paying attention.
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@RogerThatCopy
Roger ⛩️
10 months
Your first $2.5K/mon client might not be on Twitter. They’re… in the desert. Let me explain. Twitter is a
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@RogerThatCopy
Roger ⛩️
1 year
I’m sick as I type this. Got a bad throat and some crazy brain fog. I used to think I was a go-getter hustler. But I realized the game gets a lot harder when you’re sick. Moral of the story: Be humble. You never know when life will throw poop at you.
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@RogerThatCopy
Roger ⛩️
1 year
Chef knives Had a client who sold mid ticket Japanese kitchenware The copy was a breeze But the research? 2 days. The Japanese have ~ 12 kinds of knives Had to learn the difference between a "gyuto" and a "bunka” ( And it was fun ) You'll learn niche stuff in your journey
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@RogerThatCopy
Roger ⛩️
11 months
Aight y'all. Why do you think I ignored this DM? (Yes I use light mode. Fight me.)
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@RogerThatCopy
Roger ⛩️
1 year
Quality ain't enough. You need many bricks to build a castle. If you’re barely sending emails, your subscribers will forget you. Simple.
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@RogerThatCopy
Roger ⛩️
1 year
Best way to grow your newsletter? Stop growing it. 1. Stop obsessing over NEW subscribers 2. Start focusing on OLD subscribers They already know and trust you - nurture them, and they’ll buy your stuff. Stop having shiny-subscriber syndrome.
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@RogerThatCopy
Roger ⛩️
1 year
F*ck I’m having a heart attack Running in the woods yesterday I feel a sharp pain in my chest It moves to my left shoulder And that’s when I knew it I’m in serious trouble I had to stop So? Work hard, but work SMART If a rocket runs out of fuel, it will fall back down
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@RogerThatCopy
Roger ⛩️
11 months
Wanna kill your newsletter? Do this: 1. Have a boring welcome email 2. Literally nothing else First impressions matter.
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@RogerThatCopy
Roger ⛩️
1 year
Welcome. Welcome to Money Twitter. Where we have: - Extremely buff entrepreneurs - Accounts under 300 followers making $25K/mon - Literal coffee addicts ( totally not talking about myself ) I wouldn’t trade this place for anything.
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@RogerThatCopy
Roger ⛩️
10 months
Time isn't real. 2024 doesn't exist. If you wait for New Years Eve before starting something – you've already lost. Come on bro you got this.
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@RogerThatCopy
Roger ⛩️
1 year
You’re messing up your date. A newsletter is a relationship with your audience. Make them fall in love with you: 1. Nurture them first - they’re shy 2. Sell your product second - when they’re in the mood Don’t be pushy... Or they'll break up with you.
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@RogerThatCopy
Roger ⛩️
1 year
I thought it was all a scam. When I learned about newsletters, it sounded ridiculous. ”Ain’t no way the ROI standard for this is > 35:1.” But it’s true. People who sign up for your newsletter trust you. That means you got a foot at the door. So give them a reason to buy.
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@RogerThatCopy
Roger ⛩️
8 months
I... What...? Should I be worried? 💀
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@RogerThatCopy
Roger ⛩️
1 year
Here’s a warm take: ”Don’t be scared to pitch.” In fact, you should sell MORE. Your offer is the solution to their problem. So you have a moral obligation to help them.
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@RogerThatCopy
Roger ⛩️
11 months
Goodbye Twitter. I'm officially famous now. Time to sign my $5 million soccer contract.
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@RogerThatCopy
Roger ⛩️
1 year
Welcome emails have > 50% open rates. Why? People want that free goodie you offered them. But don’t ruin your first impression. Don’t write a 5-paragraph story. Boring. Break it down into a sequence instead. Drip curiosity for a few days. Leave them wanting more. Simple.
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@RogerThatCopy
Roger ⛩️
1 year
Progress is scary. - Landing your first call is scary. - Closing your first client is scary. - Delivering your first project is scary. But guess what? That’s how growth feels like. “Oh sh*t, this is actually possible.” That’s how you get over Imposter Syndrome.
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@RogerThatCopy
Roger ⛩️
1 year
I’m a small fish. In the last 24 hours I gained 20+ followers. Here's what I did: - Made new friends - Showed more personality - Bought a cool f*cking sword The lesson? Very few will understand…
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@RogerThatCopy
Roger ⛩️
11 months
Sure. You can do deep work for 90 minutes. But can you eat without watching a YouTube video? That’s what I thought.
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@RogerThatCopy
Roger ⛩️
1 year
Buy a new phone. - You need an email to install apps Buy a new car. - You need an email for contact Try buying ANYTHING without an email… well brother, guess what? You can’t. Emails will never die. At least you don’t need an email to buy a sack of rice.
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@RogerThatCopy
Roger ⛩️
1 year
Sure. High open rates are cool. But you know what’s even better? - High click-through rates You DO want people to buy your stuff, right? You won’t make any money if people aren’t clicking your links. So don’t ignore this metric. That’s like skipping leg day at the gym.
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@RogerThatCopy
Roger ⛩️
1 year
People aren’t reading your stuff? Make it spicier. Keep it: • Long enough to cover the important parts But: • Short enough to keep things interesting It’s called the "miniskirt” rule. Simple.
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@RogerThatCopy
Roger ⛩️
10 months
What do you and Elon Musk have in common? Spoiler alert: • It’s not a billion dollars. It’s something even better: • It’s
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@RogerThatCopy
Roger ⛩️
1 year
Public service announcement: Please… Have an “unsubscribe” button at the bottom of your emails. You’re doing yourself a favor. Do I even need to explain why?
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@RogerThatCopy
Roger ⛩️
11 months
Doing a giveaway? • ”Free for 24h then I’ll charge $37” Cool. You BETTER charge $37 afterwards. Fake scarcity = works once = ruin your reputation forever.
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@RogerThatCopy
Roger ⛩️
1 year
Just finished my website. I bought the domain. Took 5+ days, but I built it from 0. What did I learn? Our journey involves many skills: • Content creation • Networking • Sales But you're not learning skills. You're building a system that'll buy your financial freedom.
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@RogerThatCopy
Roger ⛩️
1 year
Why are you here? Everyone has their reason “why.” - Buy a lambo - Retire their mom - Buy a lambo for their mom Mine is simple: I want money so I can grow in other areas of life. That’s my “why.” What’s yours?
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@RogerThatCopy
Roger ⛩️
1 year
Progress can be slow. But this is the most important time of our lives. We're learning the skills that'll grant us lifelong freedom. It's really difficult, until it's really easy.
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@RogerThatCopy
Roger ⛩️
11 months
I joined Twitter ~ 3 months ago. But my journey started in late 2022. Back then, I was cold emailing FB stores. (It sucked.) Everyday, I’d sit for hours and break down their funnel. Writing dozens of emails telling prospects how to improve it. Worst part? There was no such
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@RogerThatCopy
Roger ⛩️
1 year
I once lost my entire Google Drive. Poof. Notes, templates, email campaigns — all gone. (Even my precious cat memes were gone.) How? My Gmail address got banned for sending too many emails. Lesson: For the love of God... - Before launching a newsletter, warm up your email
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@RogerThatCopy
Roger ⛩️
11 months
Your business model is like your GF. In the first months, you’re deeply in love with her. But after
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@RogerThatCopy
Roger ⛩️
1 year
As I walk back from the gym. I see 3 construction workers. MF’s pulling concrete blocks from the ground. “They’re working harder than me” I think. You think they're gonna hit $10K/m soon? Sadly, no It's about knowing the opportunities we have. Stop pulling concrete blocks
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@RogerThatCopy
Roger ⛩️
10 months
Lil sales call tip: • Speak. LOUDER. It’s NOT about being arrogant. It’s about being confident — and brother, that’s 90% of the work during calls. …just don’t scream at your clients.
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@RogerThatCopy
Roger ⛩️
10 months
I just had… The most crazy thought… To make $$$, your lead magnet is supposed to...
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@RogerThatCopy
Roger ⛩️
11 months
Your audience is a plant. It’s not passive income. You need to constantly water them with value. One email a week is no longer enough. Tend to your garden.
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@RogerThatCopy
Roger ⛩️
1 year
Your 50% open rate doesn’t matter - you can't trust it. A number of things could give you a false positive: - Anti spam filters - Certain email clients - Privacy protection laws So what do you do? Focus on the CTR instead. More clicks mean more sales.
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@RogerThatCopy
Roger ⛩️
10 months
Normalize being absolutely insane. You gotta be crazy. • To show up • Everyday • And grind If there’s one type of person who can make it — it’s us.
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@RogerThatCopy
Roger ⛩️
1 year
So you have a newsletter. Cool. But do you have actually have a product? If not, you’re leaving money on the table. If you’re offering a service, you can’t (easily) scale it. Funnel people to a masterclass/Gumroad. At least you’ll make some side cash. Easy as pie.
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@RogerThatCopy
Roger ⛩️
10 months
Rude people will make you rich. When outreaching, you’ll come across people having a bad day. They’ll tell you to f*ck off. And that’s useful. Those losers help you grow a thicker skin.
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@RogerThatCopy
Roger ⛩️
10 months
These have been tough days for me. I don’t like admitting it. It's about the “B-word.” Can you guess what it is?
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@RogerThatCopy
Roger ⛩️
1 year
Engagement IS cash. But you know what’s even better? Working on the backend. I’m cookin’ something big.
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@RogerThatCopy
Roger ⛩️
1 year
“Then what do you ACTUALLY do for fun?” Got asked that the other day. She was shocked at the fact I don’t watch Netflix. But on Money Twitter? It’s the norm. Our fun is pushing forward So remember: Progress might be slow, but you’re already miles ahead than average people
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@RogerThatCopy
Roger ⛩️
10 months
Last week was awesome. • BARELY engaged • BARELY posted And yet: • 100X my
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@RogerThatCopy
Roger ⛩️
1 year
Look at this googly-eyed fella. It’s called “Pet Rock.” Yes. A rock. That is a pet. $4 each. But there’s more… The creator, Gary Dahl, made $1,000,000 in 6 months. He became a millionaire in less than one year by SELLING ROCKS. What’s your excuse?
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@RogerThatCopy
Roger ⛩️
1 year
Hit 400 earlier this week. What changed? Nothing. I don’t feel achieved. I knew I’d get here. But I learned something important: Followers are different than followers. Read that again. You’re here to build a business, not become an influencer. Don’t force engagement to
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@RogerThatCopy
Roger ⛩️
11 months
For 200+ days, I was climbing the wrong mountain. I started my biz 7 months before joining Twitter. Right now, I could be HALF A YEAR ahead. But
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@RogerThatCopy
Roger ⛩️
1 year
What do you and a 10K+ follower account have in common? No, it’s not addiction to Twitter. It's not love for caffeine either. It’s a dream. That’s all it takes to win. GM MT.
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@RogerThatCopy
Roger ⛩️
1 year
I fasted for 3 whole days. A while ago, my gym was closed. So I took a break from bulking. 72-hour water fast. I felt super hungry around hour 30. But after that? On God, I felt unstoppable. The lesson: Your limits = an illusion. You have no idea what you're capable of.
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@RogerThatCopy
Roger ⛩️
1 year
”I have an average of 37% open rates.” Cool. Now let’s see Paul Allen's click-through rate.
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@RogerThatCopy
Roger ⛩️
11 months
Reminder: Some people you just don’t vibe with. And that’s okay. You don’t need to be friends with everyone.
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@RogerThatCopy
Roger ⛩️
11 months
So. You’re a copywriter. Okay… Guess what? So is my mom. She’s a copywriter whenever she posts on Facebook. Remember: • Any text designed to make people take action is copywriting Twitter has evolved. Being ONLY a copywriter is no longer enough. You gotta step up king.
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@RogerThatCopy
Roger ⛩️
11 months
People here sh*t on 9-5’s. But few talk about university. I studied Engineering Physics for 4 years. As a dropout, I can tell you that 99% of it could have been learned online + books. Pooping on uni > pooping on 9-5s.
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@RogerThatCopy
Roger ⛩️
1 year
Solopreneurship is dead Except it isn't You see, with AI you have an army of robots behind you If you master it? My friend, then you have a team available 24/7. - Video editing - Content writing - Meme creation even Solopreneurship is dead because it won’t ever be the same.
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@RogerThatCopy
Roger ⛩️
10 months
Been having a blast recently. I doubled down on cold emails. I did the same thing I used to do before I joined Twitter: Focused on nothing but outreach, and blasted emails. And let me tell ya something... It’s very nostalgic. So: Don’t be afraid to test out different
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@RogerThatCopy
Roger ⛩️
11 months
Wanna reach that sweet $10K/mon? Go party. In other words: be SOCIAL. Because you can be a master at your skill. But if you’re unlikeable? Then you’ll die poor my friend.
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@RogerThatCopy
Roger ⛩️
10 months
Yesterday, something terrifying happened… Picture this: 1. You just finish your engagement session. 2. Make some coffee. 3. And begin your outreach session... When suddenly… *Poof.* Power goes out. Forget your outreach session. And even WORSE - all those caffeinated
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@RogerThatCopy
Roger ⛩️
1 year
You WILL make mistakes. Nobody’s perfect. It’s okay to make mistakes. It’s okay to take a warm shower... just learn from it.
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@RogerThatCopy
Roger ⛩️
1 year
Hit the 250 milestone earlier. But let’s make this about you. Under 250 followers? Introduce yourself and why we should follow you.
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@RogerThatCopy
Roger ⛩️
11 months
You can sell anything: • Rocks • Sticks • Sea shells But you NEED this: • An upsell Because some people will buy EVERYTHING you have. 80% of your sales comes from 20% of your audience. Now go make some bread.
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@RogerThatCopy
Roger ⛩️
1 year
5000+ newsletter subscribers. Before joining Twitter, I had a client with >5K subs on his mailing list. He sold mid-high ticket Japanese chef knives. Question: How much you think he earned from it per month? - $1,000? - $3,000? - $5,000? Nope. - Zero - Nothing - Nada
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@RogerThatCopy
Roger ⛩️
1 year
Are you scared of death? I’m not. If I died today, I’d die happy. I spend all my time leveling up. So I have 0 regrets. With 2 exceptions... 1. Not achieving my full potential. 2. Not launching my super secret ninja mentorship. (P.S. I don't actually offer ninja coaching,
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@RogerThatCopy
Roger ⛩️
11 months
Dear Money Twitter: • Lead magnets LITERALLY don’t exist I’m a former Physics major. Lead, like gold, isn’t magnetic. Fix your stuff.
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@RogerThatCopy
Roger ⛩️
1 year
There’s 15 year olds making $9K/mon here. So I ask: What do you think they’ll do after school? Go to college? Maybe work as an intern and climb the corporate ladder? Lmao. Hell no. They'll enjoy DECADES of freedom. We’re missing out.
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@RogerThatCopy
Roger ⛩️
10 months
Today, 3:11AM. EXACTLY 365 days ago. I sent an important message on Discord. (I won’t post it because it’s embarrassing.) It was a
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@RogerThatCopy
Roger ⛩️
1 year
Congrats. Dan Koe is in your DMs. He gave you an EXACT copy of his next tweet. So now I ask you: Will you get 300K+ impressions? Probably not. But you have his EXACT post on your page. So? Small accounts can have amazing content, but few will see it.
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@RogerThatCopy
Roger ⛩️
1 year
Self-doubt creeping in again? Talk to your old friends. You know, the ones who haven’t given up toxic habits. - Giving into cheap dopamine. - Not taking cold showers. - Wasting their time. Talk to them. They’ll show you how far you’ve gotten.
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