I helped a coach who works with 7-fig entrepreneurs relaunch his newsletter.
@Mystical_x0
has been practicing meditation for 16+ years.
Leigh’s mission is to help entrepreneurs
7 months ago, I quit my 9-5…
BEFORE making my first dime and WITHOUT a personal brand.
After sending ~ 560 cold outreach emails and landing several clients, here’s 7+ things I learned.
🧵 Yep it’s a thread. 🧵
It’s my birthday.
But that’s not the exciting part...
It’s the idea of where I’ll be one year from now.
And that’s my gift for myself:
A successful future.
Hit 300 today.
From 0 → 100 it took < 2 months.
From 200 → 300 it took > 1 month.
How?
• Hopped on calls
• Made more friends
• Posted about cookies
Few will understand...
”Consume mindfully.”
That's cool.
(And Dan Koe has fire content.)
But sometimes…?
I just wanna watch “the top 10 scariest sea creatures” while having lunch.
My last post was a lie.
I hit 300 a couple days ago.
• But then I got back to 295.
• Then 302.
• Then 298… etc.
Brother, who cares?
We're playing the long game.
Focus on what matters.
Crazy newsletter growth strat:
Take your landing page’s link and turn it into a QR code.
Print 50 pages of it.
Slap those bad boys around town.
Watch as you build passive income.
Bought a sword recently.
Why?
So I could create content about it.
It was an investment.
( I lied. )
I bought it because it looks so damn cool.
Lesson:
You buy things with emotion, and justify with logic.
I paid only $500 to get started on copywriting.
Many people here paid $2K+
I don’t envy them.
Why?
Courses are great, but 90% of progress is made through practice.
So while they were studying, I was doing.
Am I wrong?
You can tell who’s gonna quit.
1. Content quality drops.
2. They stop posting as often.
3. They disappear for a couple days.
Like honestly…
You waited 9 months to be born.
But you can’t wait 6 months to build your future?
Fine then…
I’ll take your piece of the pie.
Congrats.
You crushed your tasks.
Now it’s time for bed.
You slowly try to fall asleep and…
“Sh*t, I forgot to reply to that message.”
“I should write down this tweet idea…”
“Man, I should edit my banner.”
I can’t be the only one.
People are greedy.
It’s true.
If your email list isn’t growing, the problem isn’t your content.
Your lead magnet just isn’t interesting enough.
It’s simple:
Give them a better reason to join.
”You want fans, not followers.”
Gross.
I never liked the word "fans" - I'm not here to become an influencer.
I'm here to make friends... and make a boatload of money with ‘em.
You in?
F*ck it - time for a BIG promise.
Hit 200 followers today.
0 → 100 took ~ 60 days.
100 → 200 took ~ 20 days.
My birthday is next month ( Oct 11 )
You know what?
If I don't reach 300 by then.
You'll all receive daily threads on my personal outreach strategy for a MONTH.
You remember CD’s?
Those ancient, round artifacts...
They were invented a DECADE after emails.
- The 1st email was sent in 1971
- The 1st CD was released in 1982
CD's are gone.
Yet emails are still around (and just as profitable).
Still think email marketing is dead?
Lacking content ideas?
It's easy:
- Forgot your shopping list?
That's a tweet about setting goals.
- Burned your toast?
That's a thread about time management.
- Can't sleep?
That's newsletter material about deep work & focus.
Turn on your radar - everything is content.
Your lead magnet should hurt you.
It should make you cringe at the thought of giving it for free.
You want people to join your email list right?
First impressions matter.
So give it your best shot.
It’s true.
You CAN achieve 40:1 ROI with email marketing.
But ONLY if you get this right:
- Segmentation
Most people don’t even know what that is.
It's simple:
- You’re grouping people based on interest
You make them feel understood → they pay you more.
It’s free money.
Finished an 11-email sequence recently.
Over 2K words.
Before, this would have taken a whole WEEK.
But now, piece of cake. I even had fun.
So what changed?
Focus.
You should always work in the "flow state.”
I’m sick as I type this.
Got a bad throat and some crazy brain fog.
I used to think I was a go-getter hustler.
But I realized the game gets a lot harder when you’re sick.
Moral of the story:
Be humble.
You never know when life will throw poop at you.
Chef knives
Had a client who sold mid ticket Japanese kitchenware
The copy was a breeze
But the research?
2 days.
The Japanese have ~ 12 kinds of knives
Had to learn the difference between a "gyuto" and a "bunka”
( And it was fun )
You'll learn niche stuff in your journey
Best way to grow your newsletter?
Stop growing it.
1. Stop obsessing over NEW subscribers
2. Start focusing on OLD subscribers
They already know and trust you - nurture them, and they’ll buy your stuff.
Stop having shiny-subscriber syndrome.
F*ck
I’m having a heart attack
Running in the woods yesterday
I feel a sharp pain in my chest
It moves to my left shoulder
And that’s when I knew it
I’m in serious trouble
I had to stop
So?
Work hard, but work SMART
If a rocket runs out of fuel, it will fall back down
Welcome.
Welcome to Money Twitter.
Where we have:
- Extremely buff entrepreneurs
- Accounts under 300 followers making $25K/mon
- Literal coffee addicts ( totally not talking about myself )
I wouldn’t trade this place for anything.
You’re messing up your date.
A newsletter is a relationship with your audience.
Make them fall in love with you:
1. Nurture them first - they’re shy
2. Sell your product second - when they’re in the mood
Don’t be pushy...
Or they'll break up with you.
I thought it was all a scam.
When I learned about newsletters, it sounded ridiculous.
”Ain’t no way the ROI standard for this is > 35:1.”
But it’s true.
People who sign up for your newsletter trust you.
That means you got a foot at the door.
So give them a reason to buy.
Here’s a warm take:
”Don’t be scared to pitch.”
In fact, you should sell MORE.
Your offer is the solution to their problem.
So you have a moral obligation to help them.
Welcome emails have > 50% open rates.
Why?
People want that free goodie you offered them.
But don’t ruin your first impression.
Don’t write a 5-paragraph story.
Boring.
Break it down into a sequence instead.
Drip curiosity for a few days.
Leave them wanting more.
Simple.
Progress is scary.
- Landing your first call is scary.
- Closing your first client is scary.
- Delivering your first project is scary.
But guess what?
That’s how growth feels like.
“Oh sh*t, this is actually possible.”
That’s how you get over Imposter Syndrome.
I’m a small fish.
In the last 24 hours I gained 20+ followers.
Here's what I did:
- Made new friends
- Showed more personality
- Bought a cool f*cking sword
The lesson?
Very few will understand…
Buy a new phone.
- You need an email to install apps
Buy a new car.
- You need an email for contact
Try buying ANYTHING without an email… well brother, guess what?
You can’t.
Emails will never die.
At least you don’t need an email to buy a sack of rice.
Sure.
High open rates are cool.
But you know what’s even better?
- High click-through rates
You DO want people to buy your stuff, right?
You won’t make any money if people aren’t clicking your links.
So don’t ignore this metric.
That’s like skipping leg day at the gym.
People aren’t reading your stuff?
Make it spicier.
Keep it:
• Long enough to cover the important parts
But:
• Short enough to keep things interesting
It’s called the "miniskirt” rule.
Simple.
Public service announcement:
Please…
Have an “unsubscribe” button at the bottom of your emails.
You’re doing yourself a favor.
Do I even need to explain why?
Doing a giveaway?
• ”Free for 24h then I’ll charge $37”
Cool.
You BETTER charge $37 afterwards.
Fake scarcity = works once = ruin your reputation forever.
Just finished my website.
I bought the domain.
Took 5+ days, but I built it from 0.
What did I learn?
Our journey involves many skills:
• Content creation
• Networking
• Sales
But you're not learning skills.
You're building a system that'll buy your financial freedom.
Why are you here?
Everyone has their reason “why.”
- Buy a lambo
- Retire their mom
- Buy a lambo for their mom
Mine is simple: I want money so I can grow in other areas of life.
That’s my “why.”
What’s yours?
Progress can be slow.
But this is the most important time of our lives.
We're learning the skills that'll grant us lifelong freedom.
It's really difficult, until it's really easy.
I joined Twitter ~ 3 months ago.
But my journey started in late 2022.
Back then, I was cold emailing FB stores.
(It sucked.)
Everyday, I’d sit for hours and break down their funnel.
Writing dozens of emails telling prospects how to improve it.
Worst part?
There was no such
I once lost my entire Google Drive.
Poof.
Notes, templates, email campaigns — all gone.
(Even my precious cat memes were gone.)
How?
My Gmail address got banned for sending too many emails.
Lesson:
For the love of God...
- Before launching a newsletter, warm up your email
As I walk back from the gym.
I see 3 construction workers.
MF’s pulling concrete blocks from the ground.
“They’re working harder than me” I think.
You think they're gonna hit $10K/m soon?
Sadly, no
It's about knowing the opportunities we have.
Stop pulling concrete blocks
Lil sales call tip:
• Speak. LOUDER.
It’s NOT about being arrogant.
It’s about being confident — and brother, that’s 90% of the work during calls.
…just don’t scream at your clients.
Your audience is a plant.
It’s not passive income.
You need to constantly water them with value.
One email a week is no longer enough.
Tend to your garden.
Your 50% open rate doesn’t matter - you can't trust it.
A number of things could give you a false positive:
- Anti spam filters
- Certain email clients
- Privacy protection laws
So what do you do?
Focus on the CTR instead.
More clicks mean more sales.
So you have a newsletter.
Cool.
But do you have actually have a product?
If not, you’re leaving money on the table.
If you’re offering a service, you can’t (easily) scale it.
Funnel people to a masterclass/Gumroad.
At least you’ll make some side cash.
Easy as pie.
Rude people will make you rich.
When outreaching, you’ll come across people having a bad day.
They’ll tell you to f*ck off.
And that’s useful.
Those losers help you grow a thicker skin.
“Then what do you ACTUALLY do for fun?”
Got asked that the other day.
She was shocked at the fact I don’t watch Netflix.
But on Money Twitter?
It’s the norm.
Our fun is pushing forward
So remember:
Progress might be slow, but you’re already miles ahead than average people
Look at this googly-eyed fella.
It’s called “Pet Rock.”
Yes.
A rock. That is a pet.
$4 each.
But there’s more…
The creator, Gary Dahl, made $1,000,000 in 6 months.
He became a millionaire in less than one year by SELLING ROCKS.
What’s your excuse?
Hit 400 earlier this week.
What changed?
Nothing.
I don’t feel achieved. I knew I’d get here.
But I learned something important:
Followers are different than followers.
Read that again.
You’re here to build a business, not become an influencer.
Don’t force engagement to
What do you and a 10K+ follower account have in common?
No, it’s not addiction to Twitter.
It's not love for caffeine either.
It’s a dream.
That’s all it takes to win.
GM MT.
I fasted for 3 whole days.
A while ago, my gym was closed.
So I took a break from bulking.
72-hour water fast.
I felt super hungry around hour 30.
But after that?
On God, I felt unstoppable.
The lesson:
Your limits = an illusion.
You have no idea what you're capable of.
So.
You’re a copywriter. Okay…
Guess what? So is my mom.
She’s a copywriter whenever she posts on Facebook.
Remember:
• Any text designed to make people take action is copywriting
Twitter has evolved.
Being ONLY a copywriter is no longer enough.
You gotta step up king.
People here sh*t on 9-5’s.
But few talk about university.
I studied Engineering Physics for 4 years.
As a dropout, I can tell you that 99% of it could have been learned online + books.
Pooping on uni > pooping on 9-5s.
Solopreneurship is dead
Except it isn't
You see, with AI you have an army of robots behind you
If you master it?
My friend, then you have a team available 24/7.
- Video editing
- Content writing
- Meme creation even
Solopreneurship is dead because it won’t ever be the same.
Been having a blast recently.
I doubled down on cold emails.
I did the same thing I used to do before I joined Twitter:
Focused on nothing but outreach, and blasted emails.
And let me tell ya something...
It’s very nostalgic.
So:
Don’t be afraid to test out different
Wanna reach that sweet $10K/mon?
Go party.
In other words: be SOCIAL.
Because you can be a master at your skill.
But if you’re unlikeable?
Then you’ll die poor my friend.
Yesterday, something terrifying happened…
Picture this:
1. You just finish your engagement session.
2. Make some coffee.
3. And begin your outreach session...
When suddenly…
*Poof.*
Power goes out.
Forget your outreach session.
And even WORSE - all those caffeinated
You can sell anything:
• Rocks
• Sticks
• Sea shells
But you NEED this:
• An upsell
Because some people will buy EVERYTHING you have.
80% of your sales comes from 20% of your audience.
Now go make some bread.
5000+ newsletter subscribers.
Before joining Twitter, I had a client with >5K subs on his mailing list.
He sold mid-high ticket Japanese chef knives.
Question:
How much you think he earned from it per month?
- $1,000?
- $3,000?
- $5,000?
Nope.
- Zero
- Nothing
- Nada
Are you scared of death?
I’m not.
If I died today, I’d die happy.
I spend all my time leveling up. So I have 0 regrets.
With 2 exceptions...
1. Not achieving my full potential.
2. Not launching my super secret ninja mentorship.
(P.S. I don't actually offer ninja coaching,
There’s 15 year olds making $9K/mon here.
So I ask:
What do you think they’ll do after school?
Go to college?
Maybe work as an intern and climb the corporate ladder?
Lmao.
Hell no.
They'll enjoy DECADES of freedom.
We’re missing out.
Congrats.
Dan Koe is in your DMs.
He gave you an EXACT copy of his next tweet.
So now I ask you:
Will you get 300K+ impressions?
Probably not.
But you have his EXACT post on your page.
So?
Small accounts can have amazing content, but few will see it.
Self-doubt creeping in again?
Talk to your old friends.
You know, the ones who haven’t given up toxic habits.
- Giving into cheap dopamine.
- Not taking cold showers.
- Wasting their time.
Talk to them.
They’ll show you how far you’ve gotten.