Rich Leigh Profile Banner
Rich Leigh Profile
Rich Leigh

@RichLeighPR

16,784
Followers
2,034
Following
3,000
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27,784
Statuses

PR-y stuff. Head @HeyRadioactive . Host @startinglinesho . Wrote #1 best-seller 'Myths of PR'. Founded #1 PR blog @famouscampaigns . Co-creator @HighFlyersPR

Gloucester/London
Joined May 2009
Don't wanna be here? Send us removal request.
@RichLeighPR
Rich Leigh
7 years
Watching this through Snapchat filters improves it enormously. #BattleForNumber10
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@RichLeighPR
Rich Leigh
8 years
Dirty, dirty Hooper, throwing mud in Haskell's face. #EngvAus
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@RichLeighPR
Rich Leigh
8 years
Jesus Christ, Twitter.
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@RichLeighPR
Rich Leigh
6 years
One of these is Burberry's new logo - it took 'the UK's most famous graphic designer' (Guardian, 2013) 4 weeks to create. The other, I just knocked it up in Word in 20 secs. Which is which? Answer here (including a monogram that is actually quite cool):
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@RichLeighPR
Rich Leigh
7 years
As a ‘holiday’ PR stunt, Cards Against Humanity has bought a plot of land to make building the wall more difficult.
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@RichLeighPR
Rich Leigh
2 years
I like to think @sudocrem ’s social team is LOVING this today.
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@RichLeighPR
Rich Leigh
6 years
If I’ve said it once, I’ve said it a thousand times. If you don’t have a ‘what to do when your CEO sings “We’re in the Money” while mic’d on merger day’ statement ready come the announcement, your PR crisis plan is useless.
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@RichLeighPR
Rich Leigh
5 years
Getting a creative idea signed off
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@RichLeighPR
Rich Leigh
1 year
Potential client: 'we'll be in touch with an answer for you before the end of the week' Agency:
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@RichLeighPR
Rich Leigh
1 year
Last Thursday, we ( @HeyRadioactive ) helped to celebrate the roll out of @ForgedStout on draught in the UK, with the massive @LWCDrinksLtd . From the VIP guest list to the media to the ad vans to the boxing machine, we made sure the legend @TheNotoriousMMA 's stout was front and
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@RichLeighPR
Rich Leigh
8 years
'Move to Scotland' UK searches even higher:
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@RichLeighPR
Rich Leigh
6 years
As of next week, I'm taking @Radioactive_PR down to a 4-day work week, without cutting staff pay. Here's what we're doing and why:
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@RichLeighPR
Rich Leigh
2 years
‘So, we’ve already written our press release and just need you to send it to your media contacts’
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@RichLeighPR
Rich Leigh
4 years
My 9 year old son has absolutely flown through all of the Harry Potter books. Any recommendations for books/series he might similarly like? The Hobbit/LOTR seems not to grab him just yet, for some reason
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@RichLeighPR
Rich Leigh
6 years
Hi, I work in PR. You may know me from my greatest hits, including, “No, I cannot guarantee that you will go ‘viral’”, “Did it get a follow link?”, “No, I didn’t know Max Clifford” and “Yes, I know it has the journalist’s name on it, but I was involved, honest.”
@KHayhoe
Prof. Katharine Hayhoe
6 years
Hi, I’m a climate scientist. You may know me from my greatest hits including, “No, it’s not a natural cycle,” “Yes, I know it’s been warmer before (and the only reason YOU know is because we scientists told you so),” and “Just because it’s on YouTube doesn’t mean it’s true.”
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@RichLeighPR
Rich Leigh
6 years
Trial done, feedback in and it's on. We’re *definitely* going to a 4 day work week @Radioactive_PR , without cutting pay! Read all about it here:
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@RichLeighPR
Rich Leigh
4 years
One of the most impressive ads I’ve ever seen. Wow.
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@RichLeighPR
Rich Leigh
4 years
PR Land & adjacent friends, your attention please 📢 We're organising 2 PR parties in London & Manchester this summer, JUST BECAUSE. No agenda: let's do whatever people did in bars before all of this. Details/signup info: Give it a share, see you there!
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@RichLeighPR
Rich Leigh
5 years
Absolutely love this from @Channel4 .
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@RichLeighPR
Rich Leigh
3 years
This is bloody brilliant PR from @Airbnb . Members of the public can stay in a recreation of Winnie the Pooh’s house in the original Hundred Acre Wood, to mark the original book’s 95th anniversary 👏.
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@RichLeighPR
Rich Leigh
6 years
This is one of my favourite PR stunts in ages. Top trolling, @Aeromexico
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@RichLeighPR
Rich Leigh
4 years
Simple but effective PR effort to mark the launch of the PS5 - underground signs around Oxford Circus have been changed to Sony's famous controller symbols. A similar stunt was done in 2013 to mark the launch of the PS4, taking over the OXO Tower:
@CianOMahony
tweets by cian™
4 years
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@RichLeighPR
Rich Leigh
3 years
LOVE this, by @_JPMorris for @RoyalMail . (Recently bumped by the brilliant @adland )
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@RichLeighPR
Rich Leigh
6 years
Because updating media lists and checking for follow links would make for pretty shit TV
@wchannel
W
6 years
Lying, drinking and saving celebs from PR disasters. #Flack , starring @AnnaPaquin starts 21st February at 10pm.
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@RichLeighPR
Rich Leigh
6 years
It’s been 6 months since we started our 4-day work week at @Radioactive_PR , without cutting staff pay. Here's the impact it's had on the agency (including financials). TL:DR - IT GOOD.
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@RichLeighPR
Rich Leigh
8 years
And it's only bloody done it - #MythsofPR is the best-selling PR book on Amazon! THAAANK YOU!
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@RichLeighPR
Rich Leigh
4 years
Hi <first name>, I don’t much care how you are or how relevant this is. Write positively about <client> and bloody well follow link OR ELSE. Yours inhumanely, Rich (Feel free to borrow my newly apathetic pitch format based on repeated journalist feedback, PR Land x)
@paullewismoney
Paul Lewis
4 years
I know PR is a tough job. But if you don’t know me (and generally you haven’t even read a word I’ve written or you wouldn’t send me the rubbish you do) please don’t begin your email ‘I hope you are well’. Or worse ‘I hope you are well!’ Why? I’m a stranger.
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@RichLeighPR
Rich Leigh
5 years
We’ve posted a roundup blog of journalists keen for non-Coronavirus stories. Hopefully it’s helpful for both PRs and journalists in these odd times. DM/ @ me or @JadeBeddington and we’ll add to it throughout the week: >>>
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@RichLeighPR
Rich Leigh
10 years
Oh GOD this is horrible. Peaches wearing underwear. TO BUY. http://t.co/tbGoV8p1im (via @kellyrose )
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@RichLeighPR
Rich Leigh
6 years
Charlie and the Chocolate factory is entirely based around a PR campaign. How did I not see this before
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@RichLeighPR
Rich Leigh
7 years
@RealAlexJones Isn't the coffee guy this guy that gets punched in this video: ? The whole 'your mama' bit is present.
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@RichLeighPR
Rich Leigh
4 years
Talking about attention-grabbing stunts, I love this ballsy agency effort. Gymshark's chief brand officer @NoelMack asked for local agency recommendations on LinkedIn. Here's how @RobertBloxham (founder of branding agency @thisisorb ) responded.
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@RichLeighPR
Rich Leigh
8 years
. @Dungeon_London has sent a hearse and actors to the BBC to mourn the loss of Bake Off. Because why not? #GBBO
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@RichLeighPR
Rich Leigh
6 years
This is what happens when you give millennials a 4 day work week. Absolute mad lads.
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@RichLeighPR
Rich Leigh
4 years
Lovely PR, this. Like when journalists received an actual chocolate press release for the Charlie and the Chocolate Factory musical, it’s great when you can come up with a relevant additional thing to do/send
@simonbinns
Simon Binns
4 years
Blimey. @Disney not doing things by halfs to launch Star on @disneyplus . They've named an actual star after me in the actual galaxy. Beats a press release.
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@RichLeighPR
Rich Leigh
6 years
I might get this rejection framed TBH, to remind me (and us all here) what a weird and unpredictable way to make a living PR is 😭😂 #imfine
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@RichLeighPR
Rich Leigh
4 years
Turns out the Woolworths hoaxer was a 17 year old ‘practising skills learned while taking a course in digital marketing’. Being serious for a sec, if you are that 17 yo, let’s chat about an internship at our PR/social agency once you’re done with your A-levels. DMs open!
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@RichLeighPR
Rich Leigh
4 years
Brilliant Christmas ad from @PepsiMaxUK 👏
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@RichLeighPR
Rich Leigh
5 years
Kind of can’t wait to see which brands have the balls to do an April Fools story this year
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@RichLeighPR
Rich Leigh
9 years
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@RichLeighPR
Rich Leigh
4 years
@MassachusettsM9 @CFCNaafae @Mcsaucee @realDonaldTrump They forgot which account they were logged in on, almost certainly 😂. Nigeria? Mexico? Either way, they get paid a few pennies
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@RichLeighPR
Rich Leigh
3 years
Have had some very kind client and pitch feedback this week about the team in general, which we’ve loved sharing with them. To all the clients of agencies out there, the odd remark makes more of a difference than you’d know - after the last year, a little love goes a long way!
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@RichLeighPR
Rich Leigh
7 years
The Telegraph's accidentally published Prince Philip's obituary... 👀:
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@RichLeighPR
Rich Leigh
11 months
9 years ago, I started @HeyRadioactive , solo and self-funded. I’d just turned 27. Anybody that’s worked in and around PR knows: the highs are high, and the lows are bloody low. Times that by approximately… a billion when it’s your train set. I’ll save it for our next
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@RichLeighPR
Rich Leigh
6 years
(Consumer) PRs on both sides of the pond, I’ve had a word with the press release gods and I hereby declare it your Christmas break. Down your tools, and order something strong. Expense it, I dare you.
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@RichLeighPR
Rich Leigh
2 years
Hey PR Land. Guess what? Sponsors sorted. Venues booked. Free bars UNLOCKED. You know what this means. Keep your eyes peeled on Monday for a #summerPRty announcement!
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@RichLeighPR
Rich Leigh
5 years
We would all save SO much dancing about if clients (that know what their PR budget is) told us their budget. I get that it's probably an FD somewhere thinking an agency might quote under it and they're 'saving' money. Any of you that are client-side care to shed any more light?
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@RichLeighPR
Rich Leigh
5 years
NEW CLIENT YAYS. Proper team effort, long pitch process, amazing feedback on our proposal. That's 4 wins in the last 2 weeks and I am unashamedly chuffed😊. It can be bloody stressful running an agency, have to remember to enjoy these bits
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@RichLeighPR
Rich Leigh
7 years
Reading ‘Edelman and the Rise of Public Relations’, and, just 13 pages in, am struck by how sound this advice for young/hopeful PRs (and, surely, those of us that have been doing it a while too) is. I love that it isn’t just about PR.
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@RichLeighPR
Rich Leigh
3 years
I'm going to be incredibly British about it, but I'm pretty proud of this. It's still being translated into new languages, has got me a keynote conference spot in Prague this November AND there's not even been talk of pulping it yet.
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@RichLeighPR
Rich Leigh
6 years
Just realised, I've been in PR for 11 yrs today! Here I am, fresh-faced (ish), at 20, and now, 2 agencies, a good few sideline projects - some worked, like @PRexamples , some didn't! - a book, a name change/other silliness 🙃, a team to be proud of and some grey in my beard later!
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@RichLeighPR
Rich Leigh
5 years
It's been a year since we @Radioactive_PR went 4-day, same-pay. It was and still is a big change, but here's how it's impacted business: In short - you CAN still grow a business, you can maintain margins and you can keep staff and clients happy!
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@RichLeighPR
Rich Leigh
6 years
This is *wonderful* case study-worthy stuff. Brilliantly judged and well-written. @Poundland , take a bow. (The tweet mentioned in the note has since been deleted as asked - screengrabbed in the replies if you missed it. Thanks to Mr @Matt_Muir for sharing)
@Poundland
Poundland
6 years
. @TLRailUK You’re ‘off the rails’ #TLFail #Proudland
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@RichLeighPR
Rich Leigh
9 years
Le sigh... Perfectly targeted pitch gets this response. The state of it all, eh?
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@RichLeighPR
Rich Leigh
5 years
We’re putting together a quick roundup of journalists like @fliccross keen for stories other than those about You Know What for PRs. Hopefully it’s helpful for all in weird times. Journos - make yourself known! & if you’ve seen other tweets/requests like Felicity’s, let me know
@fliccross
Felicity Cross
5 years
Hello #PR friends! We can’t write a whole paper about Coronavirus. We don’t want to. We need your non-CV themed stories more than ever. Fun stuff especially. Email in my bio! #journorequest
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@RichLeighPR
Rich Leigh
5 years
Just received by one of the team. 1) we’d never promise results 2) AHAHAHAHAHAHAHAHAHAHAHAHAHAAAAAA and 3) HA
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@RichLeighPR
Rich Leigh
6 years
'Total people reached' needs to cock RIGHT off. Looking at an event sponsorship doc and it says 3.3bn were 'reached' through PR last year. I'm either in the half of the global pop. it didn't reach or, more likely given I spend my life consuming media, it's a job for Bullshit Man
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@RichLeighPR
Rich Leigh
2 years
MYSTERIOUS TWEET KLAXON. It's been more than a year in the making, but tomorrow - if the gods are kind and the winds are fair - I'll be announcing something new. Of all of the things I've had a hand in creating, it's right up there as one of those I'm most proud of.
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@RichLeighPR
Rich Leigh
6 years
Christ, Southgate is good. Personal message left for England's head of social media at the beginning of the tournament.
@JFBLucas
Jim Lucas
6 years
When we arrived in Repino a month ago, this was on my bed. I’ve looked at it every day since – and it was the first thing I looked at when we got back this morning. I am so proud to work for this team and this manager.
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Rich Leigh
6 years
Very proud! I started @PRexamples back in 2012 as a way to celebrate creative PR and cheerlead an industry that can (still) be quite hard on itself. Ranked the #1 PR blog for the last 2 years and last night winning this @Vuelio award, it’s still going strong.
@Vuelio
Vuelio
6 years
The winner of Best PR & Comms Blog 2018 is @PRExamples ! Congratulations! Sponsored by @CIPR_UK #VuelioBlogAwards
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@RichLeighPR
Rich Leigh
2 years
Perfect ad work and placement 👨‍🍳💋
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@RichLeighPR
Rich Leigh
4 years
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@RichLeighPR
Rich Leigh
4 years
Turns out the Woolworths hoaxer was a 17 year old ‘practising skills learned while taking a course in digital marketing’. Being serious for a sec, if you are that 17 yo, let’s chat about an internship at our PR/social agency once you’re done with your A-levels. DMs open!
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@RichLeighPR
Rich Leigh
5 years
Fair play. Masterful - especially from a PR perspective - and that’s not (just) me being cynical
@thebodycoach
Joe Wicks
5 years
Thank you @NHSuk ❤️
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@RichLeighPR
Rich Leigh
4 years
Feeling some real positivity returning on the new business front in the last week or two. Not just that there are out-of-the-blue enquiries again, but the tone of them seems more akin to the before times, even if it’s skewing project vs retained. Others feeling similar?
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@RichLeighPR
Rich Leigh
12 years
HAMAZING. GIF of Boris Johnson dancing to the Spice Girls, right here: http://t.co/Z0bFz9BE (via @prgeek @m4tt )
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@RichLeighPR
Rich Leigh
2 years
EXCITING NEWS! We - @adjwilson and I - have been working over the last year to create the best one-stop shop PR course your human money can buy. Have a look at this thread to follow us @HighFlyersPR , learn more about the course itself and see some behind the scenes content!
@highflyersPR
High Flyers PR Course
2 years
Our course has been more than a year in the making - with 100s of hours spent creating course content. We want to reinvent PR training for the WFH world, and arm PR professionals to help them success in their agencies, businesses and careers.
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@RichLeighPR
Rich Leigh
2 years
I worry that we've lost the silliness of what has made PR so much fun for me personally over the 14.5 years I've worked in it. (I'm still just 34). Come to our #SummerPRty (click the # for links). Stop comparing yourself to the noisiest PRs. Remember that it's PR, not ER.
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@RichLeighPR
Rich Leigh
5 years
#selfishpricks is trending. Never been more proud to be British.
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@RichLeighPR
Rich Leigh
6 years
What a game. Here’s a Gloucester-style tribute to @GarethSouthgate , the best damn waistcoat wearer I’ve ever seen.
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@RichLeighPR
Rich Leigh
8 years
'Influencer' pastes exactly what brand asks him to say... These are your celebs, ladies and gents. (h/t @10yetis )
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@RichLeighPR
Rich Leigh
4 years
Every PR person in response to this from Vice
@VICE
VICE
4 years
Flash mobs are having a moment, again.
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@RichLeighPR
Rich Leigh
4 years
Today seems like a great day to say: tickets are now live for the summer PR parties! Get your #SummerPRty tickets here: ❤️ to @OpiniumResearch , @coveragebook , @answerthepublic and @ThePRCavalry for supporting All £ goes to the amazing @artsemergency
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@RichLeighPR
Rich Leigh
3 years
Lovely to see some lovely wins coming in for this #LineofDuty reactive for @lmcottages . After garbled messages at 7.50am on a bank holiday Monday, @JoshuaJJames simply, and understandably, replied with 'what are you banging on about?'. Fair.
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@RichLeighPR
Rich Leigh
5 years
Hey, PR Land, floating Stormzy down the Thames *finally* happened. The least original idea ever; a shrugging 'creative' idea thrown up winkingly to signal when an ideas meeting has gone on for way too long, was bought by EE and props to whichever agency had the balls to sell it
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@RichLeighPR
Rich Leigh
2 years
@Ankaman616 @brianmoore666 This is the one. Every word is an assault.
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@RichLeighPR
Rich Leigh
3 years
The Manchester #SummerPRty in full swing. A lovely turnout, and so good to both see lots of people I haven’t seen for ages and meet some new! Huge thanks again to the sponsors, @OpiniumResearch , @coveragebook and @ThePRCavalry - the free bar is going down VERY nicely
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@RichLeighPR
Rich Leigh
3 years
There's a town in Leicestershire called Quorn. In a well-thought out stunt ahead of Veganuary, meat-free brand 'This' has sponsored Quorn - slapping its branding about the town, including on the welcome sign and @QuornAFC 's kit.
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@RichLeighPR
Rich Leigh
6 years
We’ve all been doing PR wrong! Thank you Matt, for setting us on the right path
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@RichLeighPR
Rich Leigh
4 years
Hate @marmite . Love this ad.
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@RichLeighPR
Rich Leigh
2 years
Brilliant creative marketing for the new Mario Bros Movie in France 👌
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@RichLeighPR
Rich Leigh
8 years
OHAI PR PERSON, we see you there...
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@RichLeighPR
Rich Leigh
4 years
This website removes backgrounds from images for free. Tried with a few images and it’s basically magic.
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@RichLeighPR
Rich Leigh
6 years
It’s been a while since I did something daft just because. As of today, and for the next week, you’ll see this @radioactive_pr ad on 45 bin lorries around London 😂
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@RichLeighPR
Rich Leigh
5 years
In the last day we've spoken to 2 of the biggest companies in the world - names I'd have only dreamed about when I started this nearly 5 years ago, all because of that results report we created. It's hard to see the big picture sometimes, but definitely a proud moment. </🥰>
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@RichLeighPR
Rich Leigh
7 years
I don't know about 'father of dragons', but yesterday late afternoon I *did* become a dad to my third child! We've called her Amelie.
@ResponseSource
ResponseSource
7 years
Interview w/ @RichLeighPR Myths of PR author, Founder of @radioactive_pr & @PRexamples , Father of Dragons (maybe...)
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Rich Leigh
4 years
PRs, we’ve been doing it all wrong
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@RichLeighPR
Rich Leigh
12 years
Sad final message from Ceefax (via @ionastjoseph @rupinjapan )
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@RichLeighPR
Rich Leigh
5 years
My 13 year old on seeing @RiverIslandPR ’s Instagram bio 😂
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@RichLeighPR
Rich Leigh
7 years
First time I’ve seen one of these in an actual bookshop. I know mine’s one of a *billion* books in @Foyles , but feels pretty special!
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@RichLeighPR
Rich Leigh
3 years
Made me look twice! Decent @cleanupbritain campaign in Bristol.
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@cleanupbritain
Clean Up Britain
3 years
Here's one of our bus stops posters, as part of the #GetYourButtOffOurStreets campaign in Bristol.
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@RichLeighPR
Rich Leigh
7 years
So, @prweekuknews called to say that I was PROBABLY going to be named “PR Man (Person) of the Year,” but I would have to agree to an interview and a major photo shoot. I said probably is no good and took a pass. Thanks anyway!
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@RichLeighPR
Rich Leigh
6 years
SHUTUPSHUTUPSHUTUPSHUTUP
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@RichLeighPR
Rich Leigh
4 years
I & some of the @radioactive_pr team did away with Zoom & had a socially distanced ideas meeting earlier at a park, with regular canine contributions! The first time in ~3 months we’ve seen each other. Looking forward to the whole team being back in one place, whenever that is.
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@RichLeighPR
Rich Leigh
10 years
Great reactive PR. RT @SnickersUK @JeremyClarkson you may want to have some of these on set next time you are #hungry http://t.co/MqItKbPRY9
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@RichLeighPR
Rich Leigh
2 years
This evening, my 11 year old said ‘they should put a big Sauron eye on the top of the Eiffel Tower and call it the Eyeball Tower’. That’s a workable stunt idea I’d probably have pitched to promote a LOTR thing if asked/in PR at the time. That’s my boy.
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@RichLeighPR
Rich Leigh
3 years
I hate being negative about the industry because Christ, there’s enough of that, but this is as bad an approach as I’ve seen. I’ve undoubtedly got things wrong over the years, but ‘don’t impersonate a journalist TO that journalist’ is a strange lesson to need to learn.
@psawers
Paul Sawers
3 years
I've seen some desperate PR moves, but this is a new low -- this PR created a fake email response from me to make it sound like I had previously shown interest in this story. It's so easy to demonstrate I didn't send that email... I can't imagine why they thought this would work.
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@RichLeighPR
Rich Leigh
4 years
To celebrate turning six, I asked the @Radioactive_PR team to put forward six of their favourite campaigns we've worked on in that time. Given the fact we all move onto the next thing so quickly in PR, it's been nice looking back. Here they are, in no particular order:
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@RichLeighPR
Rich Leigh
3 years
PHEW. Imagining 300 or so people naked took some doing, but I got there. Insights, creativity and measurement - all the cool stuff. Will likely share slides if anybody is interested early next week - looking forward to having a wander around Prague 😊. #ForumMedia
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@RichLeighPR
Rich Leigh
10 years
Breaking news from Swansea: http://t.co/SdJEt2V9u1 (via @mad )
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