Kirk Williams @PPCKirk Twitter profile | Pikagi

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Kirk Williams

@PPCKirk

17,376

Followers

417

Following

6,761

Media

52,873

Statuses

TEDx speaker. Author: PPC Ponderings | Stop the Scale. Top 25 PPCer @GoogleAds Clients Included: Purple, Traeger, KURU, Groove Life. Married w/6 kids.

Billings, MT

https://t.co/RZLhCVOw9H

Joined February 2009

Don't wanna be here? Send us removal request.

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@PPCKirk

Kirk Williams

10 months

My #TEDx Talk is live! "Stop The Scale: Redefining Business Success" After a year of hard work, practice, training, editing and re-editing, rehearsing (I prob went over it 60-80 times), I'm happy to finally release my TEDx Talk on redefining business success. In this talk, I

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@PPCKirk

Kirk Williams

3 years

You’re not paying an expert for the 15 mins it took them to solve a problem. You’re paying them for the decade it took them to learn how to solve that problem in 15 mins.

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@PPCKirk

Kirk Williams

4 years

My two speeds of reading through a book are: - 1 week - 3 years

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@PPCKirk

Kirk Williams

6 years

@Pandamoanimum @greg_jenner Just here to say I enjoyed this sub-thread as much as the original tweet.

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@PPCKirk

Kirk Williams

8 years

Check out this Twitter interaction. @Wendys social media team deserves a raise. HA! #welldonesnark

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@PPCKirk

Kirk Williams

2 years

I mean... it's kinda weird timing that Google Ads is inaccessible the Monday after they layoff 10,000 people... right??? 🫣🫣🫣🫣

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@PPCKirk

Kirk Williams

3 years

A new PPCer is in the house! Meet Berkley. He likes long naps, screaming, and making poo. He’s currently in the NICU, & at one point today it seemed like he could have a life threatening heart condition so we almost ended up in Denver for heart surgery. All good tho! Me tired now

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@PPCKirk

Kirk Williams

5 years

@lindsaykap What the heck is going on with this corner?!

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@PPCKirk

Kirk Williams

1 year

WAIT, IS GOOGLE GETTING RID OF UNIVERSAL ANALYTICS SOON????

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@PPCKirk

Kirk Williams

1 year

Since Google has now publicly admitted to tinkering with auctions, you can no longer tell me they wouldn't purposefully "downgrade" manual CPC keywords in auctions to make it appear worse than smart bidding in order to pressure more adoption to their automation. #ppcchat

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@PPCKirk

Kirk Williams

1 year

45 days ago I moved a Brand campaign to Manual CPC from Max Conv bidding. I've found in the past, for ultra-targeted, high-intent keywords (i.e., Brand), that Google can overbid on people who would have normally come. I was curious to see if this happened again. well gosh.

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@PPCKirk

Kirk Williams

4 years

I don’t equate SEM and PPC. The way I see it*: SEM /\ / \ / \ / \ SEO PPC (Paid Search) *unimportant, just pondering.

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@PPCKirk

Kirk Williams

5 years

$7/mo is freaking unbelievable. They’re geniuses. They’ll get 200m subscribers at that low price point and then up the price by $3/mo every year. Like boiling frogs, none of us will leave and will happily keep paying the higher fees and they’re ARR will be 📈📈📈.

@joedmarti

J. Martin

5 years

Take my money. #DisneyPlus

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@PPCKirk

Kirk Williams

6 years

FREAKING OUT OVER HERE. Huge deal for B2B advertisers! #ppcchat @bingads 👇👇👇👇👇👇👇👇👇

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@PPCKirk

Kirk Williams

4 years

Google yesterday: in the future, you won’t be tracked around the internet to serve you ads.

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@PPCKirk

Kirk Williams

7 months

@Zack3O12 @ThatChristinaG Not me going into the entire Glasgow story for my not-on-Twitter wife so I could get the laugh I was hoping for (it ended up being more of a smirk)

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@PPCKirk

Kirk Williams

3 years

@KateBour ROAS CTR CRO CPA CPL ROI CPC CPM TROAS TCPA CVR QR KPI CMO AIDA MER CMS CRM CTA GA PPC SEO RSS SaaS SMM API DTC B2B B2C CAC API CLV CSS UX UI LTV HTML MTD MRR ARR NPS NSFW PM SMB YTD URL BoFu ToFu MoFu DA CR ESP FAQ HiPPO MQL SQL SEM SERP OKR TL;DR UGC VOD WYSIWYG XML

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@PPCKirk

Kirk Williams

11 months

Fascinating email. Expedia pays Google billions (with a B) per year in ad spend. This is why I expect a civil (likely class action) lawsuit against Google eventually for things like squashing and RGSP (I.e., “shaking the couch cushions”). RGSP likely targeted Expedia based on its

@TechEmails

Internal Tech Emails

11 months

Barry Diller emails Google exec December 12, 2019

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@PPCKirk

Kirk Williams

3 years

Facebook to Apple: “rrrrgghh we hate you for taking away our ability to personalize ads based on all those key social markers we gathered” Google: “meh, this works into our plans to wall-up our personalized data garden, so thanks” Twitter: “……….you can ‘personalize ads’?!?!”

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@PPCKirk

Kirk Williams

3 years

I think one of the biggest overall misses we've seen in Ecommerce in the past 12 months, is a refusal to accept 2020 consumer behavior as anomalous.

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@PPCKirk

Kirk Williams

4 years

And then there were 6.

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@PPCKirk

Kirk Williams

6 years

@greg_jenner @Pandamoanimum LOOK ALL I’M SAYING IS MAKE SUBMARINES NOT LOVE OK

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@PPCKirk

Kirk Williams

3 years

@kate_rouch @Cavallokristen @brian_armstrong These two sentences don’t fit together:

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@PPCKirk

Kirk Williams

3 years

I won’t continue to bombard you with baby pictures for too much longer (maybe a little), but isn’t my wife an amazing photographer?? He is our rainbow baby since we lost the one right before him. Wouldn’t have known him otherwise and we are in love. And of course, LEGOS!!

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@PPCKirk

Kirk Williams

5 years

Would appreciate your thoughts/prayers today as our 10 mo old has minor surgery. Nothing serious but he’s pretty little for anesthesia 😥

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@PPCKirk

Kirk Williams

3 years

I’m increasingly convinced that the single most powerful sales tactic you can possess is to genuinely not care if you land the prospect or not.

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@PPCKirk

Kirk Williams

5 months

@AdamSinger Gosh who approved this one. I get what they were trying to do, but it shouts what you said.

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@PPCKirk

Kirk Williams

4 years

@Cloudy_Aperture @classiclib3ral Look, I did my best with the strategery and organizationaling and it just didn’t work out not sure why this has to get all personal.

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@PPCKirk

Kirk Williams

9 months

@Waffleman_ They should do The Martian, starring Matt Damon as the human actor.

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@PPCKirk

Kirk Williams

2 years

I strongly believe the reason Google is wiping all UA data eventually, is to eliminate liability from them holding mountains of data collected before the future privacy laws all hit. 100% forward-thinking decision. 🤔 🤷🏻‍♂️

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@PPCKirk

Kirk Williams

4 years

How did #marketingtwitter suddenly become a thing, why did it take so long to become a thing, and who started it in becoming a thing? Regardless… I’m here for it.

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@PPCKirk

Kirk Williams

2 years

A curious thing to ponder about PPC moving forward is that we’re all learning how to play with Google algorithms more than we’re actually doing marketing. I don’t see that as healthy long-term for the industry and keeps Google endlessly holding the cards. 🤔 #ppcchat

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@PPCKirk

Kirk Williams

1 year

@sheilagregoire @PatrickKMiller_ @PatrickKMiller_ I’d love to hear Sheila/Rebecca on the podcast to explain their survey methodology. The clip response seemed to be primarily from Shaunti’s perspective, and I think it makes a lot of sense to have them on to specifically respond to those concerns.

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@PPCKirk

Kirk Williams

11 months

I have never cheered louder in a webinar than when I just heard @TaylorHoliday talk about hating landing pages (most usages) in Ecommerce. Why would you spend all this time optimizing some separate page rather than your actual PDP or key category pages?? YES. 100%

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@PPCKirk

Kirk Williams

3 years

My son’s minor surgery went well today and we’re already heading home, so that’s a week started well! 🎉 🎉 🎉

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@PPCKirk

Kirk Williams

7 years

HOLY COW after 7 yrs of this, I just learned this about negative keywords in @adwords . Interesting! #learnsomethingneweveryday #ppcchat

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@PPCKirk

Kirk Williams

6 years

Another PPCer came into the world pretty quickly this morning! Mom and son doing well despite my best efforts to get in the way as much as possible. Thankful for safety and health.

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@PPCKirk

Kirk Williams

5 years

Choose kindness & respect in interaction with others in the PPC universe, even when in disagreement. It’s a *small* PPC world. You may need to be hired by them someday, or they may be the one that helps you with another issue. We’re all in this together. 💪 #ppcchat

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@PPCKirk

Kirk Williams

4 years

I miss attending conferences in person. And I’m not an extrovert. That’s where we’re at, I guess.

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@PPCKirk

Kirk Williams

11 months

All I want for #PPCChristmas is for this back button in Google Ads to take you back to the main conversions page rather than the all campaigns view when you're looking at an individual conversion action. 😁 #ppcchat

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@PPCKirk

Kirk Williams

3 years

Thank you all for the support! He’s back in daddy’s arms :) surgery went well and he’ll be eating again soon.

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@PPCKirk

Kirk Williams

4 years

Hey Google, this campaign is doing okay and we’ve been right on budget, so I’d like to raise it from $100/day to $125/day, mkay? Thanks. Google: DID YOU SAY $250?! Me: woh, my goodness, no let’s temper that by going to $75/day Google: OKAY $15!! Me: no I, sigh… #ppcchat

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@PPCKirk

Kirk Williams

10 months

I’m genuinely thankful for the turnabout this year in agency life. We lost 43% of our revenue in July-Aug. Economy finally caught up to a bunch of Ecom brands (as you all know😢). We held strong, dipped into savings as needed, buckled down, & waited for Q4. It came as expected &

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@PPCKirk

Kirk Williams

5 years

If you think Google is primarily interested in seeing your business be successful in *your* metrics, then why is their agency gamification system focused solely on the 3 metrics that Google wants to increase? 🤔🤔🤔 #ppcchat

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@PPCKirk

Kirk Williams

3 years

Nothing like watching your infant get wheeled into unplanned surgery (for pyloric stenosis). Thoughts/prayers/GIFs appreciated.

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@PPCKirk

Kirk Williams

8 months

New book who dis 👀

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@PPCKirk

Kirk Williams

4 years

My forthcoming #PPC book is now on pre-order for kindle. Paperback and kindle will both be available to read on October 31. 🎉 So very excited! Check out Table of Contents, reviews, and details here: Thanks to all who helped make this possible! #ppcchat

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@PPCKirk

Kirk Williams

4 years

🎉My PPC Ponderings book is here!🎉 Now available for purchase (and reading!) in multiple countries Paperback or kindle. See attached for Chapter list and reviews, visit the link for more details and to purchase. #ppcchat #ppc #GoogleAds

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@PPCKirk

Kirk Williams

5 years

Unbelievable situation. A good agency is a huge proponent for @GoogleAds and calling them out negatively to the client because they determined strategically to avoid using specific automation needs to cease and desist at once. #ppcchat

@gilgildner

Gil Gildner

5 years

Hi @GoogleAds can you explain why you're emailing our clients saying we "denied to take down the update"? #ppcchat

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@PPCKirk

Kirk Williams

5 years

My wife is the strongest, kindest person I know. In the last 30 days she has undergone a miscarriage, having to then last-minute pack our house, all while caring for our 5 kids (as I fumble around trying to help). I respect her so much & am so thankful. #internationalwomensday

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@PPCKirk

Kirk Williams

5 years

I am officially obsessed with my Traeger. Every time I turn it on I have an uncontrollable urge to throw all the meat in our house into it. Today, I’m gonna cook up a whole chicken (brined & rubbed of course), venison steak, meatballs, and a few hotdogs. cause why not.

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@PPCKirk

Kirk Williams

2 years

Early pics of an Apple Car charging in front of a house:

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@PPCKirk

Kirk Williams

5 years

That sound you hear is Google Execs crowing with delight that they can kill retargeting companies under the guise of privacy, and thus move everyone solely to Google for remarketing.

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@PPCKirk

Kirk Williams

5 years

Delighted to share a free @ZATO resource made by @sprx109 . Ever longed for a simple, filterable, color-coded look into which @GoogleAds audiences work with what Channels? Here you go! #ppcchat #semrushchat

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@PPCKirk

Kirk Williams

4 years

Wrote 9150 words on Google Shopping this weekend (mostly on Friday) and I can’t WAIT to share all 9000 with ya’ll. #StayTuned #ShoppingAdsFTW

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@PPCKirk

Kirk Williams

4 years

Just told a prospect they should NOT fire their current agency, because their account isn’t being mismanaged, they’re just being hit hard by Covid. Feel badly for them, didn’t have much to offer other than wishing them well in the midst of the storm. Tough, tough times for some.

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@PPCKirk

Kirk Williams

5 years

Surgery was successful. Thanks everyone for your thoughts, prayers, good wishes, and encouragement. Struggled coming out of anesthesia but all good now. Best part, I can eat a cheesesteak at #HeroConf Philly now!!!!!

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@PPCKirk

Kirk Williams

7 months

What the Google Rep The call: tells your client - AAR they could do to help - raise with all the “missed budgets opportunities” from your management:

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@PPCKirk

Kirk Williams

9 months

Maybe the most difficult thing to admit for a PPCer is that rarely (never?) do great PPC tactics *themselves* scale a business… though POOR ppc tactics can absolutely *prevent* a business from scaling (or scaling as fast as it could). What actually scales a business are things

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@PPCKirk

Kirk Williams

2 years

Only 3 of you will care but we spent a full month planning/prepping a new client for switching to a new feed provider (badly needed) and yesterday was the day we had to change everything and it all went smoothly with virtually no PMax disruption and I'm frickin ECSTATIC. #ppcchat

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@PPCKirk

Kirk Williams

5 years

Top 10 most common PPC answers to "Why is my ad not showing?" 1. It depends 2. 3. 4. 5. 6. 7. 8. 9. 10. You ran out of budget. #ppcchat

@CyrusShepard

Cyrus

5 years

Top 10 most common SEO answers to "Why am I not ranking?" 1. It depends 2. 3. 4. 5. 6. 7. 8. 9. 10. Links

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@PPCKirk

Kirk Williams

4 years

I think there is a huge need right now in the digital world, for more CMOs-for-Hire as consultants.

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@PPCKirk

Kirk Williams

1 year

As I think more about Google’s auction reserve pricing admission yesterday, I think there are two primary ways it is problematic. Both are around lack of transparency. 1) Google’s support documents on reserve pricing leads the reader to believe that reserve prices are set

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@PPCKirk

Kirk Williams

10 months

@emrazz @ScottH19982601

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@PPCKirk

Kirk Williams

4 years

When prepping reports, spreadsheets, or emails to client or boss, always front-load the conclusion & THEN explain the process. Accountants like to see the process before the numbers. Execs want to see the conclusion & choose whether or not to read the process. #marketingtwitter

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@PPCKirk

Kirk Williams

3 years

Those "spend more" warnings are getting a little intense... #ppcchat

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@PPCKirk

Kirk Williams

6 years

I interrupt your day to share this image my amazing photographer wife got of my crazy kids. 🎸 ❤️ Carry on.

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@PPCKirk

Kirk Williams

3 years

New baby ✅ Fully vaccinated ✅

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@PPCKirk

Kirk Williams

6 years

I’m a dumb one, but I REALLY like that @adwords (NOW GOOGLE ADS®™®) added the text to these in the new UI, I always had to pause to think what they were... 😂 #ppcchat

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@PPCKirk

Kirk Williams

2 years

📕 Book Release! I’ve put my thoughts on the last eleven years of "micro-agency" leadership into my new book. Paperback available now. Hardcover, audible, kindle coming soon.

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Stop the Scale: Building a Digital Agency You Actually Like

Stop the Scale: Building a Digital Agency You Actually Like

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@PPCKirk

Kirk Williams

7 years

Me: "As a marketer, I don't fall for urgency." Dominos: "Act fast to add CinnaSticks for $1 to this order" Me: "WELL DUH, YES!"

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@PPCKirk

Kirk Williams

5 years

Got my son his first “his own” gaming system for his bday, an old N64 I purchased from a friend with basically all the best games (-Goldeneye :/ ). He’s pumped about it, and as I watch him play Tony Hawk, all I can think of is... how the heck did we see with this resolution 😅😅

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@PPCKirk

Kirk Williams

8 years

@ESwain33 completely off subject, how did you get a tweet to be 70 characters over limit??

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@PPCKirk

Kirk Williams

5 years

My grandpa passed yesterday and I had the privilege of taking mom to his room minutes after his last breath and grieve with the siblings as they came in the door. A difficult yet oddly special experience as we remembered a man who lived life well and was loved by many. Emotions+

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@PPCKirk

Kirk Williams

5 years

I stumbled upon the equivalent of an SEO rap battle bt @BritneyMuller & @rjonesx in (what appears to be) a fun attempt to outdo one another for “smartest seo” in SERPs. I thought it was humorous, and I assume Russ to be winning bc of that feat snippet…

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@PPCKirk

Kirk Williams

6 years

┳┻| ┻┳| ┳┻| ┻┳| ┳┻| ┻┳| ┳┻| ┻┳| ┳┻| ┻┳| ┳┻| ┻┳| ┳┻| ┻┳| ┳┻| _ ┻┳| •.•) < Last click ROI is ┳┻|⊂ﾉ a terrible way ┻┳| to measure channel ┳┻| success. ┻┳| #ppcchat

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@PPCKirk

Kirk Williams

5 years

Some people just don’t know when to stop. #B6

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@PPCKirk

Kirk Williams

1 year

Confessions from Google regarding raising auction prices to hit revenue projections: If only someone had just written a post talking about Google auction reserve prices and how easily they could be gamed by the house… 2023:

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@PPCKirk

Kirk Williams

4 years

Whenever I message back and forth with someone who has broken English, what I actually think is: "you're amazing because you know your language, and then you also know mine enough to communicate & I should be the one apologizing because I certainly can't speak your language!"

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@PPCKirk

Kirk Williams

4 years

Nothing much happening today, just… had @MarketingBrew (of @MorningBrew fame) recommend my #PPC book in their Black Friday newsletter 😱😵😵😵😱 🥳🥳

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@PPCKirk

Kirk Williams

8 years

My #GoogleSummit notes: -Device bids: YAY -Exp Ad HL: YAY -GDN Ads: Yay (SMBs) -In-Store: Meh -New AdWords UI: *scared of change* #ppcchat

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@PPCKirk

Kirk Williams

2 years

Saw the Northern Lights tonight!

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@PPCKirk

Kirk Williams

1 year

If you call an entire group of entrepreneurs & marketers, who have worked long hours to build their businesses and reputations for a decade, the term "lazy" just because they are frustrated about learning GA4, then we don't agree on the definition of lazy.

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@PPCKirk

Kirk Williams

6 years

My 2019 Wish is that @GoogleAds would allow us to apply unique Attribution Models at a campaign level rather than account level so we could bid by First Click on TOFU campaigns and Last click on RLSA and our other fav model of choice on MOFU. #ppcchat

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@PPCKirk

Kirk Williams

3 years

“Grandpa, what were the early days of the metaverse like?” “Well sport, long before the great meta-war and shortly before the meta-energy crisis I once spent 30 minutes clicking a “Join” button trying in vain to get into the first VR Foo Fighters concert.”

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@PPCKirk

Kirk Williams

2 years

Any amateur can push a button in any ad account, but it takes a professional to push the right button. #ppcchat

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@PPCKirk

Kirk Williams

4 years

If you’re like us, you’ve wished there was a handy list of all the resources available for people wanting to learn PPC. Well, this list is a start! Now when your college friend wants to switch careers, you can just send them this link: #ppcchat

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@PPCKirk

Kirk Williams

10 months

Proud moment for the team. Couldn't have ignored those arbitrary Google goals without them. #ppcchat

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@PPCKirk

Kirk Williams

1 year

@lxeagle17 I’m all for paying them a higher salary if we remove their ability to purchase stocks during their tenure.

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@PPCKirk

Kirk Williams

6 years

Just wrote this for a LinkedIn connection who I don’t know and immediately sold to me with a DM.

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@PPCKirk

Kirk Williams

4 years

Odd thought: With Google Ads continuing to strip data from the advertiser, Microsoft Ads could have a significant advantage in simply not doing the same. Advertisers may begin to rely more on MAds for testing/insights/exclusions & then apply findings in Google. #ppcchat

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@PPCKirk

Kirk Williams

4 years

Just got the ability to sync columns in our @GoogleAds accounts. WOOHOOOOOOOO. #ppcchat #EarlyChristmasPresent HT @_ericm

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@PPCKirk

Kirk Williams

4 years

@akingbradley @nerdist @DamonMurphy1 100%. The best part of that scene, was that Vader somehow looked bored. Emphasized the sheer power he controlled.

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@PPCKirk

Kirk Williams

2 years

An easy PPC win I see a lot of ecom brands miss is not having a dedicated "reviews" page, designed well, to also highlight superiority over competition... and then use that as the LP targeted specifically to "Brand reviews", "Brand ratings", "Brand scam" Search KWs. #ppcchat

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@PPCKirk

Kirk Williams

6 months

Me defending a team member when a @GoogleAds rep makes unsubstantiated claims *to a client* that make my amazing account managers look like they're failing. #ppcchat

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@PPCKirk

Kirk Williams

1 year

I think Google Product Studio is one of the coolest things they've ever come out with for small DTC brands... literally for free right in Shopify. Any of you testing this yet? #ppcchat

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@PPCKirk

Kirk Williams

2 years

A Japanese man climbed a mountain in a business suit to show how good his suit brand is. I freaking love great marketing ideas like this!

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@PPCKirk

Kirk Williams

3 years

IMO, lead filtering is essential to agency health. We recently had a prospect get angry when we let them know we were not taking them on as a client and called it “shameful” (his term) we weren’t accepting all business. My response:

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@PPCKirk

Kirk Williams

8 months

I'm taking a "week off" to write a Revised and Expanded update to my book "Ponderings of a PPC Professional". It's been 4 years since I wrote that book, and some of the "small" changes since 2020 (in PPC!)... - PMax - iOS 14.5 - UA to GA4 - chatGPT / Bard / AI becoming more

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@PPCKirk

Kirk Williams

3 years

Asking “if eBay paused their PPC ads, should we?” is neglecting the fact that they spent millions building their brand as a destination to the point where they COULD pause ads without seeing interruption. Doesn’t mean Joe plumber in Omaha should stop ads.

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@PPCKirk

Kirk Williams

2 years

Time to hop (late) into the YouTube game. 😁 Announcing the "Merchant Center Mastery" channel. A channel devoted solely to Google Merchant Center. > How-To's > Common errors and solutions > Attribute tips, the works! Subscribe here: #ppcchat

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