Passionate about using creativity to help founders + their category defining companies win. Coinbase CMO ππ Proud mom π§πΆπΌ. Opinions = mine.
Frustration over fees + delays are the top reasons why ~90% of Americans want an updated financial system. Our new campaign uses pizza to explain how crypto is helping move money forward. Here's the 60s ad that will debut on NBA playoffs tonight ππ
Today I shared with my teams at Facebook that Iβll be departing the company, after more than a decade, to join Coinbase as its first-ever Chief Marketing Officer.
With $1T added to the national debt every 100 days, crypto holders know it's time for an update. Leaders on both sides of the aisle are embracing crypto as part of the solution.
Ask the Presidential candidates where they stand during the CNN debate. Link in follow up.
ETH ETFs have arrived.
Today, the SEC approved 9 spot ETH ETF applications. Their much celebrated arrival marks another important milestone for crypto in expanding access to and diversifying our cryptoeconomy.
Hereβs why π§΅
I absolutely loved meeting the RENO (!) based
@WorldMobileTeam
. I passionate about both RENO and how decentralized crypto networks can deliver the economic models of the future - so meeting these guys was a true highlight of the evening :)
The cofounders of Nevada-based
@WorldMobileTeam
explain how their DePIN wireless network is bringing hundreds of thousands of dollars a month back into the local economy instead of ceding that activity to the big three telecom companies.
#AmericaLovesCryptoTour
@Cavallokristen
@brian_armstrong
Thread π§΅
1/5: Hi
@cavallokristen
- The Coinbase team and I deeply value our partners. The fit with our creative partner Accenture Interactive (AI) was seamless - so much to that extent our CEO actually thought we were a single team when presenting work.
Crypto is about access for everyone. We used our
#BigGame
spot to invite millions of viewers to learn about crypto by trying crypto. In other words: less talk, more Bitcoin (Terms Apply).
#WAGMI
ICYMI π
Now that we have your attention we'd like to announce that we're giving away $15 in BTC to anyone who joins Coinbase by 2/15.
Click below for more info and RT to tell your friends!
Sign up and see terms here β
2/5 I am so inspired by what Iβve learned about crypto, and the vast ecosystem it is helping to usher forth. At its core Coinbase is all about creating more economic freedom for people. It is a mission I feel passionately about.
One of Coinbaseβs 3 interview questions is on resilience. Turns out that filter works. It has been a career highlight to be on team that dug so SO deep when the chips were relentlessly down. This is the toughest and best team Iβve ever been a part of, here we go 2024 ππ
In DC this week - excited by all the bipartisan momentum as the Senate takes up drafting bills in the wake of FIT21.
Itβs time to get some clear rules for crypto!
$52B/y to Mexico with 6.2% in fees is $3.2B in annual fees just to move money critical for basic living expenses like school, housing, and medicine. What a waste of human potential. Time for an update.
Jesse is a deep crypto native but passionate about helping and teaching n00bs (like me!) onchain. Heβs the best of what the space has to offer. Frankly he gives me so much optimism about the future and the next generation. Weβre in good hands!!!
hey everyone - some news: in addition to leading the
@base
team, iβll be stepping up to lead
@coinbasewallet
and joining the
@coinbase
exec team.
iβm really excited to take on this new mandate and to accelerate our mission of bringing a billion people and a million builders
The tech is here. Small businesses can hugely reduce their second highest operating cost - swipe fees - by accepting crypto. Small businesses are the lifeblood of the American economy. LFG.
I cannot overstate the power of establishing a direct, opt-in connection with new 400K customers in a few days. AND it has been totally organic - with zero paid acquisition. Bananas. Web3 is the future of marketing.
3/5 I learned so much at Facebook over my decade with the company. Now it is time to apply all those lessons aboard a new rocketship. Coinbase is almost exactly the size Facebook was when I joined.
@sid_coelho
It's also WAY cheaper for merchants. Credit card swipe fees are punishing -- the second highest expense small businesses face. AND crypto has near instant settlement, versus standard ~2-3 days. A game changer for SMB's razor thin margins.
Our engineering teams did heroic work to prepare for the Super Bowl - but honestly we couldnβt have dreamed of these numbers. Over 20m hits in the first minute after the ad aired. Weβre back up and running if you havenβt yet claimed your Bitcoin
#WAGMI
#Coinbase
Some more details. We had over 20M hits on our landing page in one minute. That was historic and unprecedented. We also saw engagement that was 6 times higher than our previous benchmarks. We're ready for you at
#WAGMI
If the rules are so clear, why wonβt the SEC respond to Coinbase on the official record that the existing rules apply (versus in press appearances)?
Why is the Third Circuit Court telling the SEC they have 7 days to respond to Coinbase about whether or not the existing rules
Earlier tonight the Third Circuit issued a short order in Coinbaseβs mandamus action today. The court noted the SECβs suit against us this morning and asked the SEC whether that means the SEC has decided to deny our pending petition for rulemaking. The SEC has 7 days to respond.
The pennyβ¦
$1.2 million worth of them go missing every year.
It costs nearly 3x the value of one just to make one.
And itβs been 167 years since its last update.
Thankfully, crypto can move the penny forward.
Right, Abe?
Running this campaign in Spanish on Copa America games. Mexico is the largest recipient of US remittances -- $52B/yr. Avg fees = 6.2%. With CB's current MX offramp partners, fees = 1%. Crypto moves money forward. Try it today.
1 in 8 Americans sent money abroad last year.
Why? To help their families with daily living expenses.
But there are two problems:
β Fees are too high ($6 for every $100)
β Wait times are too long (literally days)
@CoinbaseWallet
can help.
Really curious to see how polymarket performs vs. traditional polls this election cycle. Sample / selection bias could cloud results. On the other hand a financial incentive is a powerful force
Seeing a lot of
#deleteVanguard
posts in my feed today. People want the freedom to transact. Future facing orgs understand = Centralized blockers (out), individual liberty (in)
#bitcoin
I've had a Vanguard account for a decade.
Telling people they can't buy a low cost ETF like $BITB is wild!
I'm going to move all of my assets over to
@Fidelity
Mr. Miggles should own his creative output and his audience, don't you agree!? 100% of $ from ad mints goes to a fund for creators. Let's build a better economic model for the internet π‘οΈ
@elonmusk
@APompliano
Dying for
@elonmusk
to set his sights on general aviation. So much room for improvement and disruption in the friendly (lower altitude) skies
π¨NEW from me: Coinbase sues SEC, FDIC for information relating to crypto regulation
@coinbase
is looking to shed light on what it describes as a βdeliberate and concerted effort by the
@SECGov
,
@FDICgov
and other financial regulatorsβ to pressure banks to deny crypto firms
Web3 moves into it's utility phase for brands. When you:
--Spend $0 promoting something
--155K people take a multi-step lower funnel action (mint penny NFT) from ORGANIC social impressions
--You have a new direct messaging channel to 155K customers (via CB Wallet) for $0
--Those
At the airport to
@EthereumDenver
and saw this on the floor
Itβs ridiculous we still have pennies:
- $1.2M worth go missing every year
- Costs 3x the value to make one
- 167 years since its last update
Thankfully, stablecoins can move the penny forward β itβs time to update the
This placement sparked our creative imaginations. If Coinbase sees an opportunity to innovate around Superbowl media β especially blending online and offline experiences β weβre all in. Our 2022 bouncing QR code ad sent over 20M people to Coinbase in the 60s after the ad aired.
We bought this. Why?
β We love new ways of doing things.
β We respect innovative brands.
β It was a really good deal.
We also paid in USDC and saved
@LiquidDeath
$12K in middleman fees.
So hereβs the $500,114 question:
What do we put on the boxes for 200M people to see?
More than 1,000 family owned pizza shops in New York City are serving customers with
@coinbase
pizza boxes throughout the entire month of June.
Empowered by
@slice
π
In the (near) future, every person will have a parallel digital identity. Avatars, crypto wallets, digital goods will be the norm. Are you planning for this?
No wonder most Americans want an update to the financial system. Consistently the top issue for young people and old, across demographic lines. Culture wars distract from the main event - itβs the economy stupid.
Amazing partnership /b/
@Coinbase
and our homegrown
@CompassCoffeeDC
. Like I needed another reason to go there even more in the course of a week. You can now use USDC at Compass, with no credit card fees/charges. Crypto is here for good, in yet another innovative way βοΈ
The future of money is here. And Americans want it. They paid $74B in fees last year, and frustration with fees to use their own money is the
#1
issue motivating them to update the system.
We did 20m+ in sales with
@Shopify
@solana
usdc, paid $0 fees. The credit card sales cost us over $600k in fees on about the same volume. Thatβs 3 full time engineers. π€―π€―π€―
The talent in and *coming in* to crypto β accelerating in the bear market?! β is insane. It is so exciting and energizing that so many of the worlds smartest and most mission driven people are working to build the futureβ¨
I loved seeing this promo in the wild last week. Almost HALF of all NYC pizzerias have signed up -- swipe fees are THAT big of an issue for their bottom lines. Support your local favorite π by ordering via
@slice
today!
One small scan can mean big-time support for your local pizzeria.
As featured in
@NYMag
: learn how we're working to help put money back into small businesses' hands.
β
Brian is a visionary leader - laser focused on bringing more economic freedom to a world that desperately needs it. Proud to be a Coinbae as we fight to update an outdated, slow and expensive financial system thatβs holding us all backπͺ
Coinbaseβs Brian Armstrong created one of cryptoβs central players, a fee-gushing monster that holds more than a tenth of all the Bitcoin ever minted. But now, in the cause of βdecentralization,β heβs pursuing a new path.
The Senate passing a CRA overturning SAB 121 is a win for financial innovation and a clear rebuke of the way the Biden admin and Gary Gensler have persecuted crypto.
It also marks the 1st time Congress has passed standalone crypto legislation.
We are just getting started.
Really encouraged to see the increasing bipartisan support in DC for what is undeniably a bipartisan issue for Americaβs 52M crypto holders πΊπΈ. Kudos to everyone who called their reps π‘οΈ
The Statement of Administration Policy on FIT21 is out, and it's a massive step forward:
- accepts that comprehensive legislation is needed
- doesn't reject the need for a securities title
- recognizes that crypto legislation is needed to ensure US leadership in finance
-
Thanks to everyone who took out their phone, cheered and was willing to try something new. Our SB ad was voted best in the world thanks to you. More to come π π
5. But then something amazing happened. The working moms of the world clapped π back. They fought the trolls in the comments. Not just one time. They pushed back in sprawling threads. My inbox was flooded with β€οΈmessages.
No more $69M 1/1 Beeples. NFTs are a new model of micropayment for digital goods, and apply broadly from individual articles to songs etc. >22K minted this for small $ but the creator made more than he would have from a single 1/1 bid. He has an engaged audience of 22K (vs 1)...
Well that is unexpected - my Mr. Miggles song is the most collected meme on the Coinbase Remix Challenge. I
t has over 22,000 mints!! WTF!!
Wild that the auction for the 1/1 ends in 5 hours and is only at .02! I think the high bidder is
@CupOJoseph
?
1. Today
@sherylsandberg
announced sheβs leaving Meta after 14 years. The news made me reflect on some of her legacy that will likely not get written about because itβs too βsmallβ compared to her many accomplishments on the world stage. So I thought Iβd share.
π‘ATTN: INTERNETπ‘
Our beta is officially live!
Today we kick things off with a full-access experience for some of our waitlist frens. As we ramp up, everyone can explore the vast collection of NFTs on the first version of Coinbase NFT.
Check it out β
Transactions in the Ethereum ecosystem have grown 84.65% since last year.
The contributions from L2s are remarkable. We couldn't be more excited for the future.
You know what Nevadans like? Freedom. Excited to celebrate and protect our economic freedom tonight in Vegas with the SwC crew. Nevada crypto owners will make a difference this November. Expect us. π‘οΈ πͺ
Hello Las Vegas! The big purple bus has arrived for the second stop of the
#AmericaLovesCryptoTour
. Tonight we rally Nevadaβs crypto owners at The Space with performances by 070 Shake &
@3lau
.
Doors at 5pm. RSVP now at .
In the last 24 hours Coinbase International Exchange perpetual futures surpassed $1 billion in notional contract volume traded. Check out our market data at
@fidjissimo
is a queen - sharpest operator I know, and a genuinely kind, wonderful person. I have loved her since we were baby PMMs together at Meta, and am inspired that today the whole world gets to see how brightly she shines. <3
So excited to be taking Instacart public today! The last two years have been a wild ride, but Iβm really proud of the business this team has built, turning us into an enduring and profitable company that delivers a critical service to millions of people.
Shocker, Sen. Elizabeth Warren doesnβt like election prediction markets, despite the clear public benefit from real-time information.
Now weβre just opposing innovation for oppositionβs sake. How is this serving your constituents?
Thrilled to announce that
@Coinbase
has selected
@Lightspark
to enable the
#Bitcoin
Lightning Network across its platform and services. Yet another significant milestone for Lightning! β‘to many millions of new people and 100+ countries coming soon!
The first Presidential Debate has just ended and crypto was not mentioned. With 52 million Americans and 19% of Georgians owning crypto, itβs time to make sure itβs part of the conversation going forward.
#CryptoVotes
.
Make your voices heard β
11. So. Go fucking crush crypto. And then go crush the next thing and the next and the NEXT, and change lots of babyβs diapers on your desk or wherever you damn well please while youβre at it
With $1T added to the national debt every 100 days, crypto holders know it's time for an update. Leaders on both sides of the aisle are embracing crypto as part of the solution.
Ask the Presidential candidates where they stand during the CNN debate. Link in follow up.
Paul Clement one of the America's most formidable legal minds w/over 100 cases before the Supreme Court JOINS THE COINBASE BOD.
His latest victory was overturning the 1984 Chevron doctrine, expected to greatly curtail the regulatory powers of federal agencies [like the SEC]...
It was a pleasure to talk about the work weβre doing at
@coinbase
at the
@a16z
American Dynamism Summit. Such a great theme to get behind. We need to invest in the great entrepreneurs and technology in the US and stop driving so much innovation offshore. Cc:
@bhorowitz
One of the biggest reasons we moved out of California was a political climate that was becoming actively hostile to the tech industry, and entrepreneurs. Stagnation and lack of meaningful dialog with industry is not the way forward for CA or the USA...
Respectfully Senators, the evidence points exactly the opposite way. We have discussed our analysis with SEC staff and would be happy to do the same for you and any other policy makers who have questions. 1/7
This product will be huge for brands who want to follow
@Starbucks
+
@Nike
into Web3. Wallets are a new direct channel, unlocking a new world of brand experiences.
1/ Today we introduce Wallet as a Service, making it easier for any company or brand to seamlessly onboard their users to web3 π οΈβοΈ
...even if they have never used cryptocurrency before.
279-136, with 71 Dems in support!
Takeaways:
Crypto is a bipartisan issue.
Ds and Rs can work together on good policy, even in an election year.
The SEC has an opportunity to restore its reputation and end the disgraceful politicization of its enforcement agenda.
The US
4. S&P 500 = 7 Companies
7 companies account for the growth of the S&P 500 this year:
1. Apple
2. Microsoft
3. Nvidia
4. Google
5. Amazon
6. Meta
7. Tesla
Pareto principle.
Crypto may soon seem as ordinary as credit cards.
But donβt take it from us. Take it from the people updating our financial system.
Listen to Evolving Money, our new podcast created in collaboration with
@BBGMedia
.