Nedra Weinreich @Nedra Twitter profile | Pikagi

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Nedra Weinreich

@Nedra

5,815

Followers

711

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1,393

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44,561

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Helping you create health and social impact through social marketing + behavior design. Consultant. Author. Trainer.

🇺🇸Los Angeles➡️Jerusalem🇮🇱

https://t.co/NFAhYRAA2B

Joined January 2008

Don't wanna be here? Send us removal request.

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@Nedra

Nedra Weinreich

3 years

Want to learn how to apply marketing tools and behavioral science to creating social impact and improving public health? Download my free eBook for an intro to social marketing, including a strategy worksheet and resource guide. #socialmarketing #socmar #behaviorchange

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Free eBook! Social Marketing for Behavior Change

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@Nedra

Nedra Weinreich

10 months

I cry. It starts in the morning. I look out the window to pouring rain. Are the hostages cold and wet in the tunnels? Are they still wearing their October 7th pajamas? Eight handsome faces on my Twitter feed died in battle for me last night. Eight more worlds destroyed. 1/8

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@Nedra

Nedra Weinreich

5 years

I've definitely noticed an uptick in smoking on TV. There is evidence that seeing depictions of smoking influences young people's decision making on their own use.

@usatodaylife

USA TODAY Life

5 years

Three #Netflix shows, including #StrangerThings , recorded the most tobacco-related depictions in a @truthinitiative survey of the 13 TV shows most popular with young viewers, the group most likely to take up smoking.

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@Nedra

Nedra Weinreich

2 years

@HillelNeuer @RussiaUN @UN Has this been authenticated? If it's real, this is a brave stand and I hope will lead to more Russians speaking out.

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@Nedra

Nedra Weinreich

2 years

Mazal tov to my daughter and her husband on the birth of their first child yesterday! B''H the birth was quick and straightforward, and mother and baby are doing well.

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@Nedra

Nedra Weinreich

3 years

@NinaMosley_LJ @brokeymcpoverty Your dog looks like they just sang a song that was so moving, it brought tears to their eyes.

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@Nedra

Nedra Weinreich

5 years

@LandonAmelia @Voice_of_Salam Someone should create a way for lonely older people to call and connect with each other, just to chat. Does that exist?

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@Nedra

Nedra Weinreich

4 years

@IDF @Ostrov_A Not a fan of this post. It doesn't work and it's not funny or insightful.

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@Nedra

Nedra Weinreich

4 years

@GoodUserStory @ShitUserStory I'm so used to the @ShitUserStory account that I read this and thought "That makes sense. What am I missing?"

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@Nedra

Nedra Weinreich

4 years

The world doesn't want to deal with genocide.

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@Nedra

Nedra Weinreich

5 years

@UN_Women @Voice_of_Salam In every language except Hebrew, apparently. לא

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@Nedra

Nedra Weinreich

5 years

@laurahelmuth Penultimate means "second to last," not "way beyond ultimate."

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@Nedra

Nedra Weinreich

3 years

@LaymansLinguist e.g. = "for egsample" i.e. = "in ehther words"

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@Nedra

Nedra Weinreich

2 years

I'll never get over the Israeli nickname Dudu for David.

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@Nedra

Nedra Weinreich

5 years

@FaheemYounus Hi Dr. Younus, I appreciate your myth-busting but wanted to share as a health communicator that research has found that restating a myth, even if followed by the facts, makes the misinformation stick more in ppl's heads. Better to just state the facts without incorrect info 1st.

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@Nedra

Nedra Weinreich

10 months

I cry. Someone I’ve never met in person sends a message that they’re thinking of me. There are people in the world who actually care. A WhatsApp message about an upcoming wedding, a new baby, life continuing. Try to sleep and start again tomorrow. 8/8

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@Nedra

Nedra Weinreich

10 months

I cry. In my daily prayer for the hostages and soldiers, I talk to G-d. I bargain with him to keep them safe and bring them home. Make this nightmare go away. 3/8

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@Nedra

Nedra Weinreich

10 months

I cry. A dedication on the radio from a family to their army daughter who is an Iron Dome operator. The DJ’s throat catches as she pauses to marvel at this miraculous invention we take for granted. 2/8

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@Nedra

Nedra Weinreich

9 months

@ecomarxi Imagine being this clueless that you don't even know that prior to 1948, any historical references to "Palestinians" are talking about the Jews who lived in Mandatory Palestine, the region overseen by the UK. At the time, the Arabs living in the region were just called "Arabs."

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@Nedra

Nedra Weinreich

4 years

@TessaCoates @5tevieM

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@Nedra

Nedra Weinreich

3 years

@blaireerskine All we know is that she's an old woman who looks like a baby...Or a baby who looks like an old woman.

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@Nedra

Nedra Weinreich

10 months

@Ostrov_A @biannagolodryga @UN_Women @sarah_hendriks Burn down the whole corrupt UN system. This is outrageous.

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@Nedra

Nedra Weinreich

10 months

I cry. A video of a Charedi soldier returning home to a hero’s reception by his neighbors in Bnei Brak that would have been nearly unthinkable before this war. 6/8

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@Nedra

Nedra Weinreich

10 months

I cry. A video call with my toddler grandson where I smile and laugh until the unwanted images again flash through my mind of babies his age being torn from their mothers, tortured and murdered. 4/8

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@Nedra

Nedra Weinreich

10 months

I cry. The pattern of buzzes on my phone means more incoming missiles somewhere not too far. Hashem yishmor. Iron Dome works except when it doesn’t. 5/8

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@Nedra

Nedra Weinreich

10 months

I cry. The stories of hell. As much as I try to swipe past them quickly, I don’t always realize what I’m reading until it’s too late. 7/8

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@Nedra

Nedra Weinreich

5 years

@pallive_en Translation: Jews celebrating the holiday of Sukkot on their way to the holiest site in Judaism, protected by police from Arabs who are unwilling to share access to other religions.

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@Nedra

Nedra Weinreich

11 months

@AvivaKlompas @leekern13 But aren't there also tunnels that come out on the other side of the Egyptian border? I thought they had used them for smuggling.

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@Nedra

Nedra Weinreich

9 months

@HillelNeuer Your track record does speak for itself. Truth and integrity. The opposite of the UN.

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@Nedra

Nedra Weinreich

3 years

@AdamCSharp The Yiddish expression “Mann tracht, un gott lacht” (Man plans and God laughs) gets at that idea.

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@Nedra

Nedra Weinreich

4 years

@ICRC_ilot @FaudaOfficial You're kidding, right? Maybe you should be watching less fictional TV and doing more of your actual job. The PA and Hamas have done all of these things in real life without a word from you.

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@Nedra

Nedra Weinreich

4 years

@juliaserlinn @em_neale_hg You know, there are English translations of the Torah if you didn't understand it in the Hebrew.

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@Nedra

Nedra Weinreich

11 months

@imshin And also notice how he confirms that Hamas is telling people to remain despite having been warned to leave. And that he says that only 1500 martyrs have been killed. Isn't everyone who dies in the war considered a martyr?

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@Nedra

Nedra Weinreich

4 years

@MicroSFF Or a job interview.

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@Nedra

Nedra Weinreich

5 years

@ianbremmer How many other health ministry and government officials are now infected?

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@Nedra

Nedra Weinreich

1 year

@HonestReporting @CNN @amanpour A point blank "shootout" with one side unarmed civilians.

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@Nedra

Nedra Weinreich

6 years

@gole_yaas In Hebrew, attention is what we put our heart to.

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@Nedra

Nedra Weinreich

3 years

@AlinejadMasih Is he on the Iranian team or did he already leave Iran? I hope he won't face consequences from the Iranian government for making this video!

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@Nedra

Nedra Weinreich

3 years

@PeterHotez @mjaeckel Thanks for the graph. I just got my 3rd shot today, 6 months after the 2nd. From what I've seen here in Israel, and what I'm personally experiencing so far, the side effects for each person have been similar to the 2nd shot.

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@Nedra

Nedra Weinreich

5 years

@DGlaucomflecken He's invested heavily in photo development darkrooms and needs to recoup his unforeseen losses.

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@Nedra

Nedra Weinreich

10 months

@yashar She should be concerned about the safety of her job instead.

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@Nedra

Nedra Weinreich

2 years

Nice, clear article on designing theory-informed behavior change apps from @behavecondotcom .

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@Nedra

Nedra Weinreich

4 years

@IanMitchel1 Here in Israel, people without appointments can line up at clinics at the end of the day to get the leftover doses so they don't have to throw them out. Wish it were like that in the US too.

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@Nedra

Nedra Weinreich

3 years

@ctburks @jmspool Are they now playing the game, in which case they have no equipment, or are they spectators on the field, in which case they are at risk of getting hit by the ball or interfering with the game? Wouldn't it make more sense to depict them sitting in the stands with everyone else?

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@Nedra

Nedra Weinreich

5 years

@NYCMayor Reached the doorstep? Where have you been?

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@Nedra

Nedra Weinreich

7 months

@songsofyoni This is horrific. All those lies have consequences.

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@Nedra

Nedra Weinreich

1 year

@AdamCSharp I love these so much. I just looked up an old list of them I created... “Women’s suffrage now!” Susan B. Anthony said devotedly. “My leg got caught in that steel trap,” he said defeatedly. “Hey, who turned out the lights?” she said darkly. “Hallelujah!” he sang handily.

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@Nedra

Nedra Weinreich

3 years

@AdamCSharp @LevParikian After seeing this, I had to find out what a wren is called in Hebrew: "gidron" (גדרון) - basically "fence master" or as my son translated, "fencey guy."

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@Nedra

Nedra Weinreich

2 years

@dahrinoor2 @Ostrov_A I was surprised to see this in the Addis Ababa airport. Ethiopia is not an Arab country, but has lots of Muslims.

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@Nedra

Nedra Weinreich

5 years

How do we apply marketing tools and behavioral science to creating social impact and improving public health? Download my free eBook for an intro to social marketing, including a strategy worksheet and resource guide. #socmar #behaviorchange

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@Nedra

Nedra Weinreich

4 years

@DGlaucomflecken I love how these tiktoks introduced each of these characters over time and now it's turned into a full fledged dramatic series with character arcs.

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@Nedra

Nedra Weinreich

5 years

@kanocarra There are many apps out there that do exactly that. Do a search in the app stores for personal safety + location sharing. For example, bSafe, Noonlight, Smart Watcher, and more.

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@Nedra

Nedra Weinreich

3 years

Do I get bonus points for having made it all the way through Yom Kippur with a kidney stone?

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@Nedra

Nedra Weinreich

11 months

@sward1458 @AvivaKlompas @leekern13 I think the fact that Egypt has basically been a non-entity in this whole saga shows they'd had enough a long time ago.

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@Nedra

Nedra Weinreich

3 years

@UNWatch @UN The precedent that implies that most of the other members of the UNHRC should be booted off as well?

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@Nedra

Nedra Weinreich

11 months

@ICRC "Excuse me, Mr. Hamas. Sorry for bothering you. Yes, I know you're busy, but could we please trouble you to maybe consider letting us take a peek at your guests? Just for a sec? No? Oh, okay. Well, we tried."

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@Nedra

Nedra Weinreich

3 years

It's finally here!🎉 The Social Media for Behavior Change (SM4BC) Toolkit I created this with the International Federation of Red Cross/Red Crescent Societies ( @IFRC_es ) and @USAID to help guide your strategy. In English+Spanish. #socialmedia #socmar

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@Nedra

Nedra Weinreich

4 years

@sarahmaintains For those reading this thread who don't have enough of the facts about what's actually happening in Israel and want to make up your own mind before engaging in a hateful, misinformed act, take a look at this article:

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Debunking 25 left-wing and Arab myths from a left-wing Arab perspective

I'm left-wing and Arab myself, but no, I don't believe this conflict is really a dispute over land

blogs.timesofisrael.com

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@Nedra

Nedra Weinreich

4 years

@alaaeid177 LOL - you're a little confused about whose miracle that was. And about the location of Jerusalem.

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@Nedra

Nedra Weinreich

10 months

@JewishSpaceLazr @HarvardHillel @Harvard I'm too embarrassed to even be an alumna, let alone donate.

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@Nedra

Nedra Weinreich

3 years

Are you still posting links that say "Click here"? Read this article from @getstarkco to understand why the person who's using your content might not be "clicking" and why there may not be a "here" there. Rethink your links for better accessibility.

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The endless search for “here” in the unhelpful “click here” button

Accessibility advocate Eric Bailey explains how “click the button below” can be confusing to those of us who use the web differently. What if you’re using a screen reader? What if there’s no ‘click’...

www.getstark.co

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@Nedra

Nedra Weinreich

5 years

@MuhammadSmiry There's no snow in Jerusalem today and there has not been any this season at all. It's 12 degrees C. Why are you posting this picture?

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@Nedra

Nedra Weinreich

1 year

@TheMossadIL I did a land acknowledgment at an online conference from my ancestral capital of Jerusalem, since everyone else was doing it before their presentations. I was the only one on my own indigenous land.

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@Nedra

Nedra Weinreich

3 years

@LaymansLinguist "Please do some research." 😆😆😆

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@Nedra

Nedra Weinreich

2 years

@NatalieLKahn @BDSmovement @CrimsonOpinion @thecrimson Kol hakavod, Natalie, for this excellent response to that shameful editorial. This Harvard alumna supports you 100%. Continue to stand strong against hate and lies.

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@Nedra

Nedra Weinreich

5 years

@LauraLe97942016 @ShaulaEvans @laurahelmuth How about "superduperultimate" instead?

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@Nedra

Nedra Weinreich

3 years

@IfNotNowOrg This is laughable except for the fact that the people who hate Jews will believe that this is real. So much wrong with this fake staged picture.

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@Nedra

Nedra Weinreich

2 years

These 30 "Elements of Consumer Value" are like the Maslow's pyramid of marketing. They fall into 4 categories: functional, emotional, life changing, and social impact. The more elements your product provides, the more successful it will be. (HT @uie )

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@Nedra

Nedra Weinreich

4 years

Gorgeous! I've become hooked on this livestream. I've seen beautiful fish of all kinds, sharks, stingrays, a gigantic queen conch, a fish eating another fish, all in real time... You never know what you'll see.

@CoralCityCamera

Coral City Camera

@CoralCityCamera

4 years

Moon jellyfish on its way to becoming a sea turtle snack 🌝〰️🎐〰️🐢〰️ #moonjellyfish #jellyfish #coralcitycamera #miami #portmiami #miamibeach #biscaynebay #coralcity #savecoralcity

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@Nedra

Nedra Weinreich

9 years

Want to learn how your cause can supercharge its social impact through social marketing?

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@Nedra

Nedra Weinreich

11 months

@QudsNen Phones, TV and electricity all seem to be doing fine. Do you not realize that what you said is directly contradicted by the video you posted?

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@Nedra

Nedra Weinreich

3 years

@caroljsroth

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@Nedra

Nedra Weinreich

3 years

@Michael1979 So I finally did find a pen and wrote an e-mail on my computer. Now the screen is covered with ink. What's the next step? Do I send the computer?

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@Nedra

Nedra Weinreich

3 years

I highly recommend the underwater livestream from @CoralCityCamera for stress relief and general enjoyment. The fun is not knowing who will turn up - sharks, manatees, barracuda, octopi, squid...

@CoralCityCamera

Coral City Camera

@CoralCityCamera

3 years

One fish two fish, red fish, blue fish. 19 species in 45 seconds #coralcitycamera #miami #portmiami #miamibeach #biscaynebay #coralcity

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@Nedra

Nedra Weinreich

3 years

@TheRealDoctorT This is so sweet. I can't think of a doctor I've seen in recent years who cared enough to ask or remember a personal fact about me. It adds such a human connection.

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@Nedra

Nedra Weinreich

2 years

@m_orlee @thecrimson I'm Jewish, Israeli, and a Harvard alumna. I'm also disgusted at you using your Jewishness to cover for your support of this hateful movement that does nothing positive for Palestinians, doesn't hurt Israel, but makes campus life very scary for openly Jewish students.

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@Nedra

Nedra Weinreich

10 months

On this day, a Jewish baby boy was born. His teachings and deeds have influenced me throughout my life. I call to him in my time of need and he answers me wherever I am. I have total faith in him. My dad's birthday is December 25. 😄

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@Nedra

Nedra Weinreich

4 years

Another example of the domino effect of unintended consequences (both positive and negative)... Coronavirus➡️ shutdown➡️ fewer people driving➡️ fewer people dying on the road➡️ fewer organs available for transplant➡️ more people dying from organ failure

Fewer traffic collisions during shutdown means longer waits for organ donations

On Day Two of the San Francisco Bay Area’s stay-at-home orders in March, Nohemi Jimenez got into her car in San Pablo, California, waved goodbye to her 3-year-old son and drove to her regular Wedne |...

www.fiercebiotech.com

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@Nedra

Nedra Weinreich

2 years

Do you know the difference between nudges and boosts? A nudge changes the choice architecture or environment. A boost empowers the individual to make a good choice. Both are powerful.

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Building the Behavior Change Toolkit: Designing and Testing a Nudge and a Boost - By Henrico van...

While nudges and boosts can look similar in practice, their theoretical distinctions are important and useful for those building interventions.

behavioralscientist.org

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@Nedra

Nedra Weinreich

2 years

Definitely can't complain about the room here in Brighton! Looking forward to conducting the world debut of my Social Media for Behavior Change workshop this afternoon. I've missed in-person trainings. #WSMC22

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@Nedra

Nedra Weinreich

4 years

I'm thrilled to finally be able to share that I'm going to be leading the social marketing strategy with @Civilian_Agency for a statewide campaign on mental health and suicide prevention for the California Mental Health Services Authority. Stay tuned!

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@Nedra

Nedra Weinreich

10 months

@leekern13 Way more than 3 months. People only just noticed when we started defending ourselves.

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@Nedra

Nedra Weinreich

5 years

If you're looking for learning opportunities, I'm making my "Change for Good Crash Course" online training on behavior change via social marketing available for free through the end of April. I figure the more people who know this stuff the better!

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@Nedra

Nedra Weinreich

3 years

@Daniel85401173 @QudsNen Words like "obstructing access" and "storming" mean very different things to @Qudsnen than to the rest of us. English (or maybe image recognition?) is not their strength.

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@Nedra

Nedra Weinreich

4 years

@k_colonialism At the higher levels of the aid organizations, I think much of it comes down to who has had the educational opportunities to qualify for the positions (and who is setting the qualifications). Plus, not enough priority on local knowledge & skills. [I do consulting for NGOs.]

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@Nedra

Nedra Weinreich

3 years

@ldkop His name is Tony Shtark.

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@Nedra

Nedra Weinreich

8 months

@MyanmarAProject @UNWatch @bathuniversity @Israel @CIJ_ICJ Calling childish names won't distract from the fact that @UNWatch has very successfully and credibly made the case that @UNRWA is inextricably bound to Hamas terrorism.

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@Nedra

Nedra Weinreich

2 years

@KenRoth @hrw Excellent news. I hope HRW will come back to its origins and regain its credibility.

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@Nedra

Nedra Weinreich

1 year

"If you want to free Palestine, free Palestine from Hamas." This is the only path to peace.

@GadDafna

Gad 🇮🇱⁩

1 year

שלח לכולם

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@Nedra

Nedra Weinreich

4 years

Wish I could bring in @Michael1979 to be the admin on some of my out of control Whatsapp groups, but he'd need to learn Hebrew.

@Michael1979

Sir Michael

5 years

Was placed in charge of the group chat this week and I think I handled it pretty well

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@Nedra

Nedra Weinreich

4 years

@Israellycool @imshin 's posts on #TheGazaYouDontSee are another excellent place to get a glimpse into what's really happening there through the posts of people who live there.

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@Nedra

Nedra Weinreich

2 years

@ldkop I used to tell a joke about Sodom and Gomorrah. It was a total disaster.

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@Nedra

Nedra Weinreich

10 months

@NorthWestFOI @4ILorg @Etsy @UKLFI @antisemitism @mishtal @JewishChron @JewishTelegraph @JakeWSimons @connor_stringer @CohenJust @BringThemHome23 They won't even give a reason. Unbelievable.

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@Nedra

Nedra Weinreich

3 years

Dang, another one bites the dust. Tested positive for COVID, along with my daughter & son-in-law. I was so careful. And my daughter is in week 38 of her pregnancy, so I'm praying the baby chills out for just a little longer. 😬

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@Nedra

Nedra Weinreich

2 years

The team "spent the previous two years discussing accessibility and working with a consulting agency to create an alt text stylebook. During that process, they practiced writing descriptions and learned what didn’t work." That's dedication to accessibility.

@jmspool

Jared Spool

2 years

The unexpected star of NASA’s Webb images — the alt text descriptions Read on The Washington Post for free (Gift article):

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@Nedra

Nedra Weinreich

3 years

@AdamCSharp In Israel: That's nonsense in tomato juice. (shtuyot b'mitz agvaniot)

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@Nedra

Nedra Weinreich

10 months

Our national hero, Rachel from Ofakim, who subdued Hamas terrorists on October 7 with her cookies until police arrived, shares her chocolate chip cookie recipe. "I wrapped them around my little finger, those disgusting monsters." She's diabetic so can't eat them herself.

@nofearnofun

Ofir Sofer

10 months

מלכה אמיתית 🫅

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@Nedra

Nedra Weinreich

5 years

@joelwatsonfish @clairlemon This reduces people to their surface appearances. Many people have invisible disabilities that are not immediately apparent. Gender identity is an internal state. Skin color may or may not reveal their ethnicity. How does this help anyone?

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@Nedra

Nedra Weinreich

3 years

“Do this for the grandmas, do this for the ceremony, do this for the language, because our people are precious....We already lost a lot. We can’t afford to lose more.” This focus on community responsibility over individual "rights" makes a difference.

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@Nedra

Nedra Weinreich

2 years

@TheMossadIL This is exactly why I made aliyah. I keep digging but haven't found that little book yet.

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