Just Copywriting Tips Profile
Just Copywriting Tips

@JustCopyTips

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One tip every sometimes. Nothing else.

6 short tips every Monday:
Joined May 2022
Don't wanna be here? Send us removal request.
@JustCopyTips
Just Copywriting Tips
2 years
A great line is a good line made shorter
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@JustCopyTips
Just Copywriting Tips
2 years
Don't think about “capturing emails” Think about creating something worth subscribing to
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@JustCopyTips
Just Copywriting Tips
2 years
What it is. What it does. How it makes you feel.
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@JustCopyTips
Just Copywriting Tips
2 years
Don't write at the reader. Involve her. h/t @wordmancopy
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@JustCopyTips
Just Copywriting Tips
2 years
Four ways to write a CTA
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@JustCopyTips
Just Copywriting Tips
2 years
mum, what's copywriting
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@JustCopyTips
Just Copywriting Tips
2 years
Copywriting is more like math than you suspect. 1/ Objection handle 2/ Social proof 3/ Actionable outcome Two minute tweak. Thousands of extra subscribers. Thanks @ShaanVP for sharing.
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@JustCopyTips
Just Copywriting Tips
2 years
The most useful copywriting technique you've never heard of? Metonymy — Where a shorthand term stands in for the literal term. Punchy, surprising, colourful.
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@JustCopyTips
Just Copywriting Tips
2 years
Clear copy is concise. Here's a list of clutter to keep out.
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@JustCopyTips
Just Copywriting Tips
2 years
Avoid “dictionary words”
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@JustCopyTips
Just Copywriting Tips
2 years
My favourite social proof pattern
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@JustCopyTips
Just Copywriting Tips
1 year
Great copy is yours. You own it. I have a simple check for this: Google whatever you write. If one-hundred companies have already said it, try again.
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@JustCopyTips
Just Copywriting Tips
2 years
Don't exaggerate. Honesty feels warmer.
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@JustCopyTips
Just Copywriting Tips
2 years
How to turn a plain line into a playful one? Write (almost). Then exaggerate.
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@JustCopyTips
Just Copywriting Tips
2 years
The difference between a good adverb and a bad one? Bad adverbs are implied. Good adverbs twist meaning.
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@JustCopyTips
Just Copywriting Tips
2 years
One tip to make copy less boring — Swap a literal word for a metaphorical one.
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@JustCopyTips
Just Copywriting Tips
2 years
“A small admission gains a large acceptance” — Bill Bernbach
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@JustCopyTips
Just Copywriting Tips
2 years
Zap objections mid-sentence. It makes your ‘benefits’ more relatable.
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@JustCopyTips
Just Copywriting Tips
8 months
You will never see a headline in the newspaper: “Area Bank Not Robbed.” — Luke Sullivan
@harrydry
Harry Dry
8 months
nearly all copy you write will benefit from more conflict
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@JustCopyTips
Just Copywriting Tips
2 years
@Tom_Reid1 Love it
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@JustCopyTips
Just Copywriting Tips
1 year
@GoodMarketingHQ Once you see it...
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@JustCopyTips
Just Copywriting Tips
1 year
@GoodMarketingHQ If you'd like to get technical this is called de-nominalisation. We're turning “deep clean” (a noun) into a “deep-clean” (a verb) and getting rid of the “set-up verb” that does no useful work!
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@JustCopyTips
Just Copywriting Tips
2 years
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@JustCopyTips
Just Copywriting Tips
8 months
@harrydry in it's full glory
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@JustCopyTips
Just Copywriting Tips
1 year
@GoodMarketingHQ Once you see it...
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@JustCopyTips
Just Copywriting Tips
2 years
@Kim_S thank you kim! appreciate you reading.
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@JustCopyTips
Just Copywriting Tips
2 years
@GoodMarketingHQ Another one!
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@JustCopyTips
Just Copywriting Tips
8 months
@harrydry “The last thing to ever happen” would be a better title. Hits you harder.
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@JustCopyTips
Just Copywriting Tips
2 years
@AbstractFairy @GoodMarketingHQ jeni's sells a LOT of ice cream. but you've succeeded in making me laugh and in certain contexts i do agree with you :)
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@JustCopyTips
Just Copywriting Tips
2 years
@trevorbmbagency @wordmancopy tell that to john lennon
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@JustCopyTips
Just Copywriting Tips
2 years
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@JustCopyTips
Just Copywriting Tips
1 year
@GoodMarketingHQ Ralph tweets like a newsreader on autocue with intermittent hashtags
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@JustCopyTips
Just Copywriting Tips
2 years
@datatec_ Good point. Three options I can think of. 1/ Tweak the copy to mention a updates 2/ In first email you dangle the newsletter - “if you want discounts and...” 3/ There is no newsletter. These 10 emails. Are everything.
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@JustCopyTips
Just Copywriting Tips
2 years
@landforce love it!
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@JustCopyTips
Just Copywriting Tips
2 years
@TheFayEdwards thank you dr fay!
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@JustCopyTips
Just Copywriting Tips
2 years
@GoodMarketingHQ “Rhyme-as-reason” effect — A saying is judged more accurate when rewritten to rhyme!
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@JustCopyTips
Just Copywriting Tips
2 years
@Alexum404 @VeryGoodCopy I agree with Eddie's advice. It's contextual. Both can work. In an email subject line for example... you might want to use conditional. For a one line value prop you might not. If you want to be playful you might... if you want simplicity you might not!
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@JustCopyTips
Just Copywriting Tips
2 years
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@JustCopyTips
Just Copywriting Tips
11 months
@GoodMarketingHQ s m o o t h
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@JustCopyTips
Just Copywriting Tips
2 years
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@JustCopyTips
Just Copywriting Tips
11 months
@GoodMarketingHQ Every header is an opportunity ⛷️
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@JustCopyTips
Just Copywriting Tips
2 years
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@JustCopyTips
Just Copywriting Tips
2 years
@de_conversion @ShaanVP thanks 4 sharing :)
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@JustCopyTips
Just Copywriting Tips
2 years
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@JustCopyTips
Just Copywriting Tips
2 years
@natperdomo Cheers for sharing Natalia!
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@JustCopyTips
Just Copywriting Tips
2 years
@brewer_emily very motivating. thank you.
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@JustCopyTips
Just Copywriting Tips
2 years
@Jayyanginspires @harrydry Appreciate the generosity!
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@JustCopyTips
Just Copywriting Tips
2 years
@brewer_emily Cheers Emily. Appreciate it!
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@JustCopyTips
Just Copywriting Tips
1 year
@GoodMarketingHQ one of my favourites!
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@JustCopyTips
Just Copywriting Tips
2 years
@Behavior2020 @BreneBrown @Forbes love this - thanks for sharing
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@JustCopyTips
Just Copywriting Tips
1 year
@QadeerTalha this isn't about search, sir. your title tags are what you rank for not your header. the title could still be “comfy shorts”
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@JustCopyTips
Just Copywriting Tips
2 years
@esther_mund Cheers Esther!
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@JustCopyTips
Just Copywriting Tips
2 years
@krishan711 i didn't write these. and it's practice!
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