Copywriting is more like math than you suspect.
1/ Objection handle
2/ Social proof
3/ Actionable outcome
Two minute tweak. Thousands of extra subscribers.
Thanks
@ShaanVP
for sharing.
The most useful copywriting technique you've never heard of?
Metonymy — Where a shorthand term stands in for the literal term.
Punchy, surprising, colourful.
@GoodMarketingHQ
If you'd like to get technical this is called de-nominalisation.
We're turning “deep clean” (a noun) into a “deep-clean” (a verb) and getting rid of the “set-up verb” that does no useful work!
@AbstractFairy
@GoodMarketingHQ
jeni's sells a LOT of ice cream. but you've succeeded in making me laugh and in certain contexts i do agree with you :)
@datatec_
Good point. Three options I can think of.
1/ Tweak the copy to mention a updates
2/ In first email you dangle the newsletter - “if you want discounts and...”
3/ There is no newsletter. These 10 emails. Are everything.
@Alexum404
@VeryGoodCopy
I agree with Eddie's advice.
It's contextual. Both can work.
In an email subject line for example... you might want to use conditional. For a one line value prop you might not. If you want to be playful you might... if you want simplicity you might not!