The best graphic designers to study:
- Saul Bass
- Chip Kidd
- Otl Aicher
- Paul Rand
- Paula Scher
- Herb Lubalin
- Milton Glaser
- David Carson
- April Greiman
- Jessica Walsh
- Gail Anderson
- Massimo Vignelli
- Stefan Sagmeister
Learn from the best out there to improve.
The best design styles and movements:
Bauhaus
Illustrative
Geometric
Flat Design
Minimalism
Infographic
Swiss Style
Photographic
Retro/Vintage
Postmodernism
Kinetic Typography
Vaporwave Aesthetics
Do some research and get inspired.
Thankfully people are realising the minority giving Mykolenko stick are just idiots,
120 minutes played on his debut, doesnโt speak a word of English, few training sessions with EFC, hasnโt played in 6 weeks and a clearance off the line.
Vitaliy will fight for Everton! ๐๐บ๐ฆ
Graphic Design is not easy.
Graphic Design is not saturated.
Graphic Design is not a low income skill.
Graphic Design is not all about a college degree.
Graphic Design is not just making things look pretty.
Ignore all the bullshit.
Adobe Illustrator for logos.
Adobe Premiere Pro for brand reveals
Adobe After Effects for motion graphics.
Adobe InDesign for the brand guidelines.
Adobe Photoshop for raster based graphics.
Know each software like the back of your hand.
It will serve you well forever.
High paying design skills:
- 3D
- Motion
- Brand identity
- UI/UX Design
- Web designing
The software required for each:
- Blender
- After Effects
- Adobe Suite
- Figma / Adobe XD
- Framer / Webflow
Pick one. Get good at it.
Then charge whatever the hell you like.
Graphic Design Print Essentials:
- Bleeds
- Proofing
- Trim Marks
- Safe Zones
- CMYK Color
- Print Resolution
- Pantone Colors
- Paper Selection
- Raster Graphics
- Vector Graphics
- Binding Methods
- Typography for Print
Learn these before applying for any design agency.
You start out as a graphic designer.
Then you get into brand identity.
You you're onto motion graphics.
You then use Premiere Pro to make brand presentation reveals.
You're not just a designer anymore.
You're an expert at problem solving.
Work towards this.
Design styles to research in 2024:
Bauhaus
Illustrative
Geometric
Flat Design
Infographic
Swiss Style
Minimalism
Photographic
Retro/Vintage
Postmodernism
Kinetic Typography
Vaporwave Aesthetics
So much learning potential here for you.
Start a design business in 2023:
Software โ Adobe
Portfolio โ Behance
Management โ Slack
Scheduling โ Calendly
Take Payments โ Stripe
Color Palettes โ Coolors
Social Media โ Hypefury
Typefaces โ Google Fonts
Stock Assets โ Adobe Stock
No Code โ Framer/Webflow
You start out with Photoshop.
Then transition to Illustrator to learn vector.
Then Premiere for video editing and storytelling.
InDesign to work on client brochures and e-books.
Finally you learn After Effects to learn motion.
You can now take on various clients.
No fear.
Best mock-up websites for graphic designers:
- PlaceIt
- Freepik
- Pixeden
- PSDRepo
- MrMockup
- PixelSurplus
- Mockup Tree
- Mockupmark
- GraphicBurger
- GoodMockups
- Mockup Maison
- House of Mockups
Impress your client with these websites.
High paying brand identity checklist:
- Logo
- Typography
- Brand colors
- Business cards
- Email signature
- Brand guidelines
- Packaging design
- Social media profile
- Advertising materials
- Photoshop templates
You can literally charge whatever you want for this.
Color websites for graphic designers:
- Coolors
- Khroma
- Paletton
- HueSnap
- Color Lisa
- Color Hunt
- Colormind
- Colorhexa
- ColorSpace
- Eggradients
- Design Seeds
- Color Blender
- Designspiration
- Adobe Color Wheel
Take advantage of these for your next project.
You start out with Photoshop.
Then transition to Illustrator to learn vector.
Then Premiere for video editing and storytelling.
InDesign to work on client brochures and e-books.
Finally you learn After Effects to learn motion.
You can now take on various clients.
No fear.
Your logo design doesnโt need:
- Gradients
- A hidden message
- Golden ratio measurements
It just needs to be:
- Functional
- Memorable
- Working in B&W
You donโt need to panic about unnecessary shite.
Just tick the essential boxes.
Designing logos?
Use Illustrator.
Making magazines?
Use InDesign.
Creating animations?
Use After Effects
Manipulating images?
Use Photoshop.
Charging $20 for your design work?
Use your brain.
Start a design business in 2024:
Software โ Adobe
Portfolio โ Behance
Management โ Slack
Scheduling โ Calendly
Take Payments โ Stripe
Color Palettes โ Coolors
Social Media โ Hypefury
Typefaces โ Google Fonts
Stock Assets โ Adobe Stock
No Code โ Framer/Webflow
Best typography resources for designers:
- Kerntype
- Typewolf
- TypeScale
- Fonts in Use
- TypeHunting
- Type Anatomy
- Typekit Practice
- Font Review Journal
- Typography Handbook
Typefaces make up a lot of your designs.
Learn more about them.
I love graphic design as much as the next person.
However I will never:
- Work 10+ hours daily
- Neglect my wellbeing
- Not take vacation time
- Make design my only hobby
- Sleep less than 7hrs per night
There is more to life than just designing.
Make sure you enjoy life.
Designing logos?
Use Illustrator.
Making e-books?
Use InDesign.
Creating animations?
Use After Effects
Manipulating images?
Use Photoshop.
Charging $15 for your design work?
Use your brain.
Challenge yourself daily to improve.
As a graphic designer:
- Redesign packaging
- Remix an album cover
- 30 day logo challenge
- Fake brief brand identities
- Design a poster with one color
- Redesign local logos in your area
Complete 1 project per day - you'll prosper.
Carlo Ancelotti:
โI think next week Lucas Digne will sign a new contract, it will be officially announced.โ
Everton are keeping the best left-back in the league ๐ต
Understand this:
Graphic Design is just the start of the journey.
You'll start making logos.
Then you'll start customizing typefaces.
Then move onto learning motion graphics.
Then start providing brand guidelines to clients.
You are not just a graphic designer.
I don't work with cheap clients.
The $20 client:
- Scope creep
- Never satisfied
- Endless revisions
The $2,000 client:
- Work done
- Instant payment sent
- "I'll be back for more work bro"
It's always the cheaper clients who cause issues.
I don't make the rules.
The best graphic design books:
- Design is a Job
- Logo Modernism
- Thinking with Type
- Steal Like an Artist
- Geometry of Design
- Value Proposition Design
- Graphic Design: The New Basics
- The Designer's Dictionary of Color
Read these and level up your knowledge.
Some of the best designers to study:
- Chris Do
- Sagi Haviv
- Aaron Draplin
- Michael Bierut
- Cheryl D. Miller
- Adrian Frutiger
- Armin Hofmann
- Ivan Chermayeff
- Margaret Calvert
- Yusaku Kamekura
- Wolfgang Weingart
Learn from the best and level up your skills.
The Best Graphic Design Tools:
GIMP
Figma
Sketch
Inkscape
AdobeXD
Procreate
Canva ($0)
CorelDRAW
Blender (3D)
Adobe InDesign
Affinity Designer
Adobe Illustrator
Adobe Photoshop
Adobe After Effects
Adobe Premiere Pro
Design tools have never been this accessible.
Take advantage.
As a graphic designer, don't obsess about:
- Perfection
- Golden ratios
- Design trends
- The opinions of everyone
- Constantly updating portfolios
- Small details that won't be noticed
Obsess about:
- Results
- Consistency
- Client satisfaction
Stack the odds in your favour.
Successful graphic designers aren't:
- Sticking to one style
- Hating on your Tweets
- Jealous of other designers
Instead they:
- Never stop learning
- Support fellow graphic designers
- Get inspired by other designers' work
Successful designers ain't got time to hate.
Designing a logo?
Always start in black & white.
- Saves you time
- Gives you clarity
- Guarantees legibility
- Removes all distractions
- Allows cost-effective print
If the logo works in black and white, it will work with color.
You can't save a shit logo with color.
The Fundamentals of Graphic Design:
- Storytelling
- Typography
- Color Theory
- Communication
- Print Knowledge
- Design Principles
- Software Proficiency
- Layout and Composition
- Photography and Image Editing
Tick as much off this list as possible.
Leave no stone unturned.
High paying design skills to change your life:
- No Code
- 3D Design
- Illustration
- UI/UX Design
- Motion Graphics
- Packaging Design
- Data Visualization
- Photography Editing
- Brand Identity Design
- Social Media Graphics
Just pick one and start making money.
You start off learning Illustrator.
Then you start learning how to make logos.
You then learn how to animate logos in After Effects.
You then make brand presentation reveals in Premiere Pro.
Youโre quickly become a brand identity designer.
Work towards this.
Just hit 7k followers! ๐
I help other graphic designers:
- Find clients
- Learn graphic design
- Build a Twitter audience
I tweet daily about these topics.
Drop me a follow and Iโll help you reach your design potential.
Thank you!
Challenge yourself daily to improve.
As a graphic designer:
- Redesign packaging
- Remix an album cover
- 30 day logo challenge
- Fake brief brand identities
- Design a poster with one color
- Redesign local logos in your area
Complete 1 project per day - you'll prosper.
Freelancing is difficult.
Managing your time is difficult.
Building an audience is difficult.
Making money online is difficult.
Learning how to market is difficult.
Being a graphic designer is difficult.
Embrace the difficult shit.
You will thrive.
Adobe InDesign is super underrated.
- Guides / Grids
- Strong typography capability
- Seamless integration from PS and AI
Use Adobe InDesign for:
- Printed materials
- Long form documents
- eBook and magazines
It's an absolute game changer.
Want to improve your graphic design skills?
Challenge yourself daily:
- Redesign packaging
- Remix an album cover
- 30 day logo challenge
- Fake brief brand identities
- Design a poster with one color
- Redesign local logos in your area
Learn on the job & challenge yourself.
Want to 10x your graphic design skills?
Learn the principles of design:
- Unity
- Scale
- Variety
- Pattern
- Rhythm
- Balance
- Contrast
- Harmony
- Emphasis
- Hierarchy
- Repetition
- Proportion
- Movement
- Negative space
Youโll fast track your design career in 6 months.
My Graphic Design Agency launches tomorrow.
Super excited.
Will announce everything on here at 12pm midday.
See you all there.
We have built something special.
My cheapest ever client never asked if I had a degree in graphic design.
My most expensive client never asked if I had a degree in graphic design.
Huge lesson there.
Graphic design holds no short term fix.
It takes time to:
- Learn software
- Build a portfolio
- Find your first client
- Create a design network
- Have an authentic brand
Just be patient and play the long game.
Overnight success is a myth.
I'm launching a graphic design agency next week.
It's something I've been planning to do for a while.
Cannot wait to share with you all.
It's gonna be huge.
Skills to master typography as a designer:
- Kerning
- Leading
- Tracking
- Contrast
- Hierarchy
- Font Sizes
- Alignment
- Readability
- Line Length
- Consistency
- Font Pairings
- Color Theory
- Grid Systems
- Responsiveness
Learn the techniques and how to use them.
The $50 client:
"I like the logo but something just feels off about it. Can you try another 29 concepts? I'll know when I see it."
The $5000 client:
"Payment sent man. See you next week for more work."
Challenge yourself daily to improve.
As a graphic designer:
- Redesign packaging
- Remix an album cover
- 30 day logo challenge
- Fake brief brand identities
- Design a poster with one color
- Redesign local logos in your area
Complete 1 project per day - you'll prosper.
If you've got no graphic design clients:
Ask ChatGPT for a brief and start designing like you would for a client.
Then post your design work to X to attract real clients.
You have no excuses in 2023.
Tools to learn Adobe Illustrator like a pro:
- Pen tool
- Artboards
- Pathfinder
- Rotate tool
- Reflect tool
- Eyedropper
- Line segment
- Gradient tool
- Shape builder
- Type of a path
- Direct selection
- Keyboard shortcuts
You'll learn it quicker than you think.
I refused to learn Illustrator for years.
I was stuck in my ways using Photoshop.
9 years later I have learned:
- InDesign
- Illustrator
- Photoshop
- After Effects
- Premiere Pro
Don't be like me from years ago.
Learn more skills to explode your income.
Do you understand?
Notice a talented designer?
- Ask for advice
- Complement their work
- Try and get to know them better
Don't start:
- Hating
- Getting jealous
- Comparing your work
Jealousy and hate gets you absolutely nowhere.
You need to be forming connections.
Not burning bridges.