He sold his company for $3.85 billion to PepsiCo.
Now, he's โaddictedโ to flipping high-end homes.
Meet Russ Weiner.
The billionaire founder of Rockstar energy drinks.
This is his story + 3 real estate pro-tips to level up your game.
#retwit
I made $24,125 with these 3 lots in Miami in under 60 days.
How?
By reverse wholesaling them.
Here's my step-by-step strategy so you can do the same: ๐ฐ โ
#retwit
My father has a 17-room hotel in Guanacaste Costa Rica and is looking to sell.
The bones are solid, but it could use some updating.
About 1 block walking distance to Playa Hermosa.
A lot of potential for the right investor.
Respond or shoot me a dm if interested!
#retwit
My wife and I setting up our first STR last year in Miami.
This 450 sqft studio brings in $3-4k a month on average and is fully automated and mostly hands-off.
Our little rockstar.
My father recently retired due to real estate rentals he bought in the 90's.
Funny enough, he wasn't that great of an investor.
He did a lot of things wrong.
But he got these two things right:
1. The properties have to cash flow.
2. Buy in the path of development.
Seller appointment went well.
He said the kitchen was up-to-date and this is what I found.
Next time, I'll confirm exactly what "date" he was referring to.
@sweatystartup
The lack of energy and urgency kills me!
Likeโฆwe are literally getting closer to death every single day.
We have less time, not more.
Letโs get it done today!
I'll stick to finding deals.
And maybe just skip the whole handyman part.
I just got a message from an Airbnb guest...
She wasn't pleased with my work.
When a seller says:
"What's your offer?" on the first call/text.
I respond with:
"We don't usually run the numbers until we know a little more about the property. Do you mind if I ask you a few simple questions so we can give you our best offer?"
Try it :)
From spinning records to flipping properties ๐ง๐ก
40 house flips and 4 Airbnbs later: My journey from world-touring DJ to real estate investor: ๐งต๐
As a DJ & music producer, I spent my 20's traveling the world playing shows.
I lived a fast life - nonstop parties, girls, travel, and fun.
It was amazing and a literal dream come true.
Then I stopped it all. Why?
Here are 6 life-changing lessons I learned during my pivot:
In Miami, all the real estate investor clubs are about wholesaling and flipping.
It's all fast money.
There are very few people talking about creative finance or buy-and-hold.
I have to go up to N. Florida for those types of seminars and meet-ups.
Wonder why that is?
What the Airbnb gurus won't show you.
Yes, we have cleaners, handymen, etc.
But my wife and I keep our standards and reviews high...
Because we are hands-on with our 4 STRs.
I NEVER use the word CONTRACT with regular homeowners.
Why?
โข To official
โข To serious
โข To "I'll need a lawyer to review"
Instead, I say:
โข Purchase agreement or "paperwork"
The pain of driving past this beauty every day...
Knowing damn well, I've tried my best to reach out to the owner.
But nothing...
I've been here before.
Now my initial excitement turns to dread.
As I anticipate driving by it one day...
Only to see new windows and paint. ๐
I have a 3/2 house for rent in a great area, in great condition with a pool and hot tub in Fort Lauderdale.
It's been slow so far.
Outside of a for-rent sign, Zillow, and the MLS.
Where else can I advertise?
I cold-called and texted A LOT today.
With nothing to show for it.
These days suck.
But they ramp up the odds of "getting lucky".
Tomorrow is another day.
This is what "Success" looks like.
Me at 10pm in my undergarments cooking up real estate zingers.
Just crossed the 1K follower mark!
Appreciate ya'll! ๐
My favorite hard money lender let's me come in with 10% down.
2 points, 10-11% interest
The 10% down payment is clutch for me.
Everything else is fairly standard.
What do you think?
Forget the 20% down-payment BS!
This book showcases 47 different strategies to acquire real estate creatively.
Great for both commercial and residential investors.
One of my favorite real estate investing books hands down.
In 1959, William Nickerson wrote the hit book:
"How I Turned $1,000 into $1 million in my spare time"
In it, he said "The chance of success is 1600 times better owning and operating rental properties than for starting another type of business".
Is that still true today?
Location: Miami Beach, FL.
Purchase Price: $19.9 million (in 2016)
Renovations: $5 million
Asking Price: He received an unsolicited offer on the home for $60 million but isn't selling yet.
Some of my biggest deals have been found via Driving-For-Dollars.
What to look for:
โข Tall grass
โข Broken windows
โข Overflowing mailbox
โข Blue tarps on bad roofs
โข Flat tires on parked cars
Aka...the property looks like crap.
Call or send them mail!
@joeyremodels
I donโt know all of his expenses.
But I know I got it for $285k and sold it to him for $315k.
Once rehabbedโฆ
He sold it for $802k. ๐
Mind you, this is a very up and coming neighborhood in Miami.
I try to dumb down my language as much as possible...
When talking to sellers.
Why?
A confused seller won't sell.
Watch out for your ego...
It's a sneaky little deal killer.
In this business, you lose one deal in the morning and gain another 2 by tomorrow night.
Dead leads come back to life, and hot leads turn cold.
Never stop marketing.
It took me 14 months to do my first deal.
I was in debt $10k, and on the verge of giving up when I got a call from a tired landlord.
They wanted out.
That first deal eventually netted $44k.
Everything you want is on the other side of fear, don't give up.
PPC leads enter their info on our site...
My phone then rings, and when I answer...
I press 1 and it calls them.
Leads are constantly surprised at how fast we respond.
You have too.
PPC leads are filling out website forms like mad!
So to recap:
Step 1: Locate your farm areas new homes.
Step 2: Find the builders on the property appraiser's website.
Step 3: Skip trace builders.
Step 4: Call and text builders to ask what they are buying.
Step 5: Go locate and lock up inventory for builders.
Step 6: Get paid.
@notBilly
Everyoneโฆthatโs the hand sign for the music label Roc Nation that also partners with the NFL to put on the halftime shows.
Jay-Z has been throwing it up since the early 2000โs.
Nothing satanic just some dope music.
@real_estate_rex
No we donโt need to settle it.
Itโs a totally personal decision and doesnโt really matter to anyone but the person paying it off.
If it helps you sleep better, go for it.
My first real estate seminar was a scam.
I paid $2k for a 3-day bootcamp, where they spent 20% of the time on education and the other 80% on trying to get us to buy their $25k upsell package.
The worst part?
His current portfolio includes properties in:
โข Utah
โข Florida
โข Colorado
โข California
Russ is especially bullish on Florida.
Post-pandemic, Florida is attracting a lot of wealthy people.
The types of people that can afford his houses.
Like these: โ
Location: Delray Beach, FL.
Purchase Price: $11.6 million (2009)
Renovations: Unknown...but he has made several upgrades.
Asking Price: Not for sale, but comps could be upwards of $70 million.
Since he bought in a depressed year (2009)...
This might be his best deal yet.
I sold a house to a rehabber for $180k in 2019 here in Miami.
He flipped it for $300k about 6 months later.
That owner just sold it for $480k.
Same house, different market.
I feel like
#retwit
is like 80% commercial (which is cool I'm learning a ton)
But where are the residential flippers, developers, wholesalers, and agents with knowledge to share?
In one of my lowest moments...
I started driving for Uber Eats because I was broke.
6 months had passed and I hadn't closed a single real estate deal.
Turns out the real value wasn't the shitty pay.
It was all the real estate podcasts I listened to that kept my hope alive.
Read Estate Reads
#3
๐
The SMALL and MIGHTY Real Estate Investor
Author:
@CoachChadCarson
Publisher:
@BiggerPockets
Date: 2023
Why Read It:
โข You donโt need a ton of rentals to be financially free
โข Life comes first; business comes second
โข More freedom > more money
You:
โข Find the deal
โข Secure hard money (with rehab financing)
โข List the house after (if you have your license).
Your GC partner:
โข Funds the down payment
โข Funds initial work (then repaid from HML)
โข Does the work
Both:
โข Split proceeds accordingly
โข Repeat
I used to be afraid of making a low offer.
I offered too much too many times when I knew better.
Why?
To not offend the seller.
But trust me...
Never assume what the seller will accept.
Make the offer that works for you.
And trust that what is meant to be...
Will be.
@maxfisherRE
While low-interest rates may continue to limit supply, taking advantage of subject-to deals could present a wealth of great opportunities as the years unfold.
There will always be distress.
3 of my biggest mistakes:
โข Over estimating value
โข Underestimating repairs
โข Counting the cash before closing
Beware:
They are easy to make and repeat.
How would you structure this deal?
Seller wants $600k for their house. Needs work but in great neighborhood.
They owe $30k to lender.
They are willing to entertain other offers that are NOT low cash offers (which they have received).
House could be worth $700k fixed up.
I try to buy my real estate WITHOUT bank financing.
How?
I use:
โข friends/fam
โข sellers financing
โข private lenders
โข other investors
โข my own cash
Banks have their place but they are LAST on my list.
Flipped a Miami vacant lot for a $4k JV fee while in Costa Rica for my grandmothers 95th birthday.
This business is blessed.
Working a few more leads before hitting the town.
Also hit 400 followers today ๐๐๐ฝ
I went mini-viral last week.
Why?
I wrote a Thread on Russ Weiner.
So I adapted it to video.
Meet the billionaire "addicted" to flipping high-end homes:
I was terrible at tracking my numbers.
It took me FOREVER to understand the value of KPI's.
I'm still not perfect but I've gotten better.
This is what I track:
โข Average number of leads per contract
โข Average cost per lead
โข Average profit per deal
Numbers = clarity!
The high cost of materials and labor right now is serious!
I find that numbers from a year or two ago are irrelevant and must be recalculated.
What do you think? High prices here to stay for good?
Well, that was interesting...
What I looked like to 76 year old Ms. Shirley Jones as I tried to explain the benefits of having her seller finance her property to me:
I will never be broke again because I know how to wholesale real estate.
It taught me that selling high-priced items will allow you to generate large chunks of cash within a very reasonable timeline.
There will always be a need for discounted real estate.
Attention wholesalers:
Sellers will only sell to you once.
Buyers who make money from your deals will keep buying from you.
Take care of your buyers.
And they will take care of you.
When the seller says, "Let me talk to my wife..."
You can counter with, "Absolutely, Mr. Seller. But knowing her as well as you do...what do you think she might say?"
That question transforms their hesitation into a dialogue, encouraging the seller to expand on their thoughts.
How I usually start every conversation about seller financing:
"What if I can get you a monthly stream of income without the headaches of being a landlord?"
It's almost guaranteed to peak their interest.
Now go get em!
How did I find the deal?
I drove past this vacant house for over 2 years as it was close to my apartment at the time.
One day I saw a man outside cutting the grassโฆ
I stopped my car, got out to speak to him and it happened to be the owner!
The house had been in the family
@Cashflowaddictt
Iโm from there and have no regrets growing up there but as an investorโฆthe economic headwinds donโt seem to be in its favor right now.
The politics, the taxes, the violence, and the weather in my opinion will always keep it from becoming the great city it could be.
Itโs a
A few years ago I started getting tired of social media.
Then I stopped altogether when I got into real estate.
Honestly, it felt good to step back.
But now I'm back on Twitter/X and it feels right.
Appreciate ya'll!
It's been 10 years with my wife this week.
A real rider.
Here's a pic of us at the office last year when inventory was moving quickly and we needed help on dispo.
She said, "count me in!" โค๏ธ
4 months of work on this probate deal, and it's falling apart.
The seller is considering backing out.
I just spent 40 minutes on the phone with him.
He's giving me until the end of the month to close. ๐ฎ
They don't teach you how to handle this at the seminars.
2 years ago, the only Florida I knew was Miami.
Now I'm speaking to sellers all over Florida.
In places I've never heard of.
Fear of the unknown kept me stuck for too long.
Expand your market, and you'll expand your pocket.
The best way to get subject-to deals right now?
Target expired or 60+ day active listings.
Higher interest rates are making homes sit longer.
Most agents don't know how to help them.
Recent buyers may need to sell but feel stuck.
You can help.
My doodle has trust issues.
She won't let me close the door.
(which I do when writing and thinking)
Because she knows she won't get back in.
So this is how she naps in my home-office. ๐
I've made over $24k in the past 3 months with this real estate strategy:
Research new construction SFR and/or Multi and see what they paid for the lots.
Then hustle to source some lots off-market.
You know what they are paying, now go reverse wholesale them. $$$
@TK_H_E_N_R_Y_7
Miami is great!
I came down from NYC 7 years ago, never turned back.
Learn how to speak Spanish and you will unlock another level to the city. Trust me, it gets a lot more fun.
Call every "For Rent" sign and ask the owner if they want to sell.
If they answer no, ask what if they could keep getting a monthly payment without tenants, repairs, taxes, etc.
They are already used to receiving a monthly check, they might consider your owner financing offer.
I screwed up this real estate wholesale deal.
And it cost me $20,000 in potential profit.
(ouch!)
Don't be me.
I'm sharing my mistakes so you can avoid them.
Here's the story: โ
#retwit
Seller not giving you a price?
Try asking this instead:
"Do you know what other similar properties are going for in the area?"
You're not directly asking for their asking price, but their answer will reveal what they have in mind.
@chernobelskiy
Use a dialer if itโs a lot of #โs.
Stand up to make some of the calls to keep energy high.
Take breaks.
Donโt let head trash get in the way of making the calls. Stay positive!
I just signed a contract for a wholesale/rehab property found via a garage sale!
The parents passed away, and the daughter was in Miami clearing out the house to sell it.
She doesn't want to deal with listing it, and she wants a quick sale.
New lead source?
My 21 year old brother just left the room irate...
I insisted that he could learn 10 times more from podcasts, X, and Youtube videos than from his current general business college degree.
The internet has changed what traditional education is worth.
Am I wrong?