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Edd Norval Profile
Edd Norval

@EddNorval

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Strategy, creative, sport. Director @TheDeepCreative . CMO @pellypro .

Joined July 2013
Don't wanna be here? Send us removal request.
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@EddNorval
Edd Norval
6 years
Corruption, alienation, politics and religion combine to create a volatile environment in Indonesian football. My latest for @thesefootytimes explores the violent odyssey of fanaticism in the South-East Asian country. -
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@EddNorval
Edd Norval
2 years
Beating the press with a big pair of balls in the J-League 🇯🇵
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@EddNorval
Edd Norval
2 years
This is cracking man. 4k football from the 70s.
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@EddNorval
Edd Norval
5 months
@luketaylortcd He’s one of the least likeable guys in football punditry as well. Mourinho must be second hand embarrassed hearing that.
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@EddNorval
Edd Norval
1 year
Scottish football needs to start selling the heart-pumping, visceral physicality of our league. Telling the dramatic storylines of play-off battles, the graduation of players from the Prem to Serie A. Hype up ALL of the derbies. To the world, we’re just four OF games a year.
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@EddNorval
Edd Norval
1 month
Pompey encapsulate thie #Barclaysmen trend. Peak vibes. Players that didn’t make sense being there. Beanie baby sponsoring shirts. Absolute worldies on the regular.
@Pompey
Portsmouth FC
1 month
We just had to jump on this trend. 😅 #Pompey x Golden Skans. 🔥
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@EddNorval
Edd Norval
2 years
Ronaldo has done more to hold United to accounts with that interview than anybody else at the club has since the total mess post-SAF. A club run in a draconian manner with gutter standards in almost all aspects of its operations. CR7 calls it out. Fans turn on him.
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@EddNorval
Edd Norval
8 months
Why has this video of Thomas Müller blown up? It’s simple. Authenticity. We’re starving for it. In the Age of the Individual, personality has almost been entirely decimated in the pursuit of the polished optimal.
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@EddNorval
Edd Norval
8 months
@FBAwayDays Can’t knock the way Bayern (and many other) German clubs build a fan-centric approach into everything they do.
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@EddNorval
Edd Norval
1 year
Your CEO would never.
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@EddNorval
Edd Norval
2 months
@JNRaeside Tell him, politely, if you have an issue. Don’t tell people you don’t know online. Airing this publicly, with his identifiable features, is a bit strange.
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@EddNorval
Edd Norval
2 years
Joe Newell has set the bar. Performance. Passion. Perseverance. Our best midfielder, who oozes class on and off the pitch. Key playmaker. Creative outlet. No daft social media/media nonsense. Gold standard.
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@EddNorval
Edd Norval
1 month
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@EddNorval
Edd Norval
1 year
ALF’s touch here is Bergkamp-esque.
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@EddNorval
Edd Norval
4 months
@SeaSpitfires The more abrasive recovery method was employed out of necessity to retain the integrity of their original layout. Any kind of recovery work on these stones isn’t born out of any sort of necessity, beyond a massively out of touch group harming heritage sites that have no
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@EddNorval
Edd Norval
1 year
One of the best short moments of play I’ve seen from Hibs in terms of attitude. This was pure hunger, something we need to show more of at times. Also Newell leathering the ball at the boy who had just snapped Miller is the only correct response.
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@EddNorval
Edd Norval
3 years
If #EURO2020 hasn’t been mental enough, here’s a man crash-landing on the pitch with a parachute.
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@EddNorval
Edd Norval
3 months
Don’t think any other club in football at the moment have a clearer view of their identity than Anderlecht. They’re the current standard-bearers. Their branding, kits, social content, and so on, all point to the same place. Refined, classy, authentic, yet raw & exciting.
@rscanderlecht
RSC Anderlecht
3 months
Noblesse Oblige. ♔ Royal Sporting Club Anderlecht presenteert zijn nieuwe baseline. “Noblesse Oblige” devient notre baseline officielle, amenée à guider le club sur et en-dehors du terrain.
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@EddNorval
Edd Norval
6 years
Canon Edward Joseph Hannan, founder of Hibernian Football Club. He lifted young men out of poverty, both physically and mentally, by providing them with a place to channel their energy - football.
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@EddNorval
Edd Norval
2 years
Got to love the contrasts of Edinburgh here. Families bonding on the top of Arthur’s Seat. Anthem being belted out of Easter Road rippling through the air. Massive ship just sitting on its arse in Leith Docks in the background.
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@EddNorval
Edd Norval
3 months
@VictoriaFutures The best fashion campaigns never put the product at the front and centre IMO. They tell stories around the product, where said product is the medium. This nails it.
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@EddNorval
Edd Norval
1 year
Grew up watching Ian Murray. Working with him today. Class 🌞
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@EddNorval
Edd Norval
1 year
Delferrière will phase Jeggo out of that midfield next season. When our back’s against the wall, as it was nearly that whole second-half, he seems more capable of breaking up play and more composed on the ball.
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@EddNorval
Edd Norval
1 year
Next season’s stars.
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@EddNorval
Edd Norval
3 months
@thelawshorts Love life and it will always love you back. When times feel hard, double down.
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@EddNorval
Edd Norval
6 months
Canon Edward Joseph Hannan. A founding figure of Hibernian Football Club, created with a mission to use football as a force for good. He got young lads off the street and touring the country playing football whilst raising substantial amounts of money for various communities.
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@EddNorval
Edd Norval
1 year
Kits aside. This is the best purple garment Hibs have ever released, worn by Mr. Hibs himself.
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@EddNorval
Edd Norval
1 month
𝐇𝐨𝐰 𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐈𝐝𝐞𝐧𝐭𝐢𝐭𝐲 𝐃𝐫𝐢𝐯𝐞𝐬 @scHeerenveen ’s 𝐆𝐫𝐨𝐰𝐭𝐡 In today’s competitive and increasingly homogenous footballing landscape, SC Heerenveen proves that staying true to your roots is a winning strategy—both on and off the pitch. 🏞️ 𝐅𝐫𝐢𝐬𝐢𝐚𝐧
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@EddNorval
Edd Norval
4 months
@BBCNews These noodles are class, and I absolutely destroyed them in Denmark. TBF, the Danes I knew got faint at a bit of pepper…
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@EddNorval
Edd Norval
6 years
Portside cities are different and so are the football teams that come from them. In this part personal and part sociological piece for @thesefootytimes I try to understand why that is and look at what their future holds. -
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@EddNorval
Edd Norval
2 years
Best way to out yourself as a casual is not rating Newell. Most intelligent and creative midfielder we have - by a long shot too.
@calvsco
c a l v 🏴󠁧󠁢󠁳󠁣󠁴󠁿
2 years
Joe newell isn't good enough to start for Hibs. Corners rarely beat the first man. Long throw ins worked once about 6 months ago and we are still at it.
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@EddNorval
Edd Norval
7 months
@pegobry_en This was the case in Portugal too. Got a brief, which was discussed (a little) over long lunches, coffee, maybe some wine and beers. Then it just kind of gestated, silently. For ages. Then as deadline day drew in, things got hectic. Chain espressos, dinner in the studio. A
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@EddNorval
Edd Norval
9 years
@FootyAccums thanks to Real Madrid my wife is leaving me and taking the kids
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@EddNorval
Edd Norval
5 years
RB Leipzig are now top of the Bundesliga. The side have been the constant target of ire since their inception, but are we thinking about them correctly? I wrote this for @thesefootytimes to try and better understand their place in modern football.
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@EddNorval
Edd Norval
1 year
Sunshine on Leith is the new anthem of Scottish football. Hibs fans have always known. More paid attention to it after the Scottish Cup Final in 2016. Villa Park’s rendition last night seems to have captured the broader imagination. A bittersweet masterpiece.
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@EddNorval
Edd Norval
4 months
@DavidTannerTV Nobody’s place to say what real fan culture is or isn’t. Champion good stuff, but no use denigrating other manifestations of it. Ultras come from very specific social, cultural and political conditions. They’re as much fans as the ones in the video. Ultra groups I’ve spent
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@EddNorval
Edd Norval
5 years
@stirling_j The initial ‘line breaking’ pass was pure Ivan de la Pena.
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@EddNorval
Edd Norval
2 years
@BenJoyceFoot ISIS lost all identity here.
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@EddNorval
Edd Norval
8 months
Èlie Youan is so polarising because he embodies chaos. We can choose to frame this as negatively ‘unpredictable’, but that’s completely at odds with the reality of a player who is on 14 G/A this season. He’s the definition of productive. The 𝑚𝑜𝑠𝑡 productive in the team.
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@EddNorval
Edd Norval
8 months
@MartienBall Think this is what a lot of people have slightly misunderstood. He didn’t ’not have tactics’, he just communicated concepts so well that they didn’t sound like them.
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@EddNorval
Edd Norval
3 years
The nicest football shirt I’ve ever owned. Felt like a Don playing with this in the local park.
@IFTVofficial
Italian Football TV
3 years
The hair in this pic is just too much 😂
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@EddNorval
Edd Norval
2 years
@TheCinesthetic Greatest single season in television history.
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@EddNorval
Edd Norval
6 months
@eurofootcom Kaka was special.
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@EddNorval
Edd Norval
2 years
@EwanMacKenna You’ve completely embarrassed yourself here Ewan. Jake’s a top tier journalist. Written extensively on various conflicts - this one included. An unfollow from me. Not sure how I could believe any word of what you’ve got to say from now on 👍🏻
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@EddNorval
Edd Norval
2 months
Huge fan of the identity emerging at @GF38_Officiel . Feels uniquely French. Right in between classic, via their architecture and surroundings. Which their tone of voice here plays into. And contemporary, with their fantastic kit looking very unique.
@GF38_Officiel
Grenoble Foot 38
4 months
👕 𝑬𝒏𝒕𝒓𝒆 𝒄𝒍𝒊𝒏 𝒅'𝒐𝒆𝒊𝒍 à 𝒍'𝒉𝒊𝒔𝒕𝒐𝒊𝒓𝒆 𝒆𝒕 𝒊𝒏𝒏𝒐𝒗𝒂𝒕𝒊𝒐𝒏 ! Le GF38 est fier de vous présenter son 𝒏𝒐𝒖𝒗𝒆𝒂𝒖 𝒎𝒂𝒊𝒍𝒍𝒐𝒕 𝒅𝒐𝒎𝒊𝒄𝒊𝒍𝒆 𝟐𝟒/𝟐𝟓 ! 💙🤍 #EnsembleGagnonsLesSommets
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@EddNorval
Edd Norval
5 years
Proper excited for my first Dublin derby tonight. Bohs have become my adopted team since being here and not much would make me happier than heading down to Tallaght and doing the business. Mon Bohs.
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@EddNorval
Edd Norval
4 months
@MBS1872__ This is such a bad look man. Comes across as a total whopper. Obviously is like, but had a lot fooled 👍
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@EddNorval
Edd Norval
1 year
Brighton’s owner Tony Bloom. Brentford’s owner Matthew Benham. Both gambling experts. One of the key concepts of gambling is managing and controlling risk. Make chance work out in your favour. There will *always* be risk though. Why does this scare so many clubs?
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@EddNorval
Edd Norval
1 year
SPFL in the mud. How Jeggo’s challenge there is reviewed by VAR and still given as a red- despite him winning the ball and showing no malicious intent in the follow through - then I believe there is no hope for our officiating. We’re so far from Europe’s top leagues.
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@EddNorval
Edd Norval
6 years
I can only thank everyone at @bfcdublin for their warm welcome to a new face. The fans and club have always made me feel at home there. Already had some great memories and can't wait for many more. Special cheers to @SeanJamesFitz , @pogmogoal and @Whelan_94 (can't find Banksy)
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@EddNorval
Edd Norval
1 month
@nonewthing Very underrated perspective. Plays into something bigger though. So much feels like it’s fallen off, because there’s so much more weighing people down.
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@EddNorval
Edd Norval
1 year
Bringing Nick Montgomery in, to work under a solid DoF in Brian McDermott (judging by transfers so far), shows me a club whose identity is beginning to form. This move shows the ambition and the desire for success that a club aiming for third every season should have.
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@EddNorval
Edd Norval
1 year
Van Veen is class. That first touch is wild. Said it at the start of the season. This is the kind of #9 profile Hibs need to be bringing in.
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@EddNorval
Edd Norval
2 months
@King_Kong_83 👏 Live and let live bro. So many people with something to say.
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@EddNorval
Edd Norval
3 months
Great feeling to see the first shirt designed by us at @thedeepcreative being worn in European competition. Full launch coming soon. What a goal btw 😮‍💨
@sgorio
Sgorio ⚽️
3 months
Morgan Owen yn sgorio gôl gyntaf Caernarfon yn Ewrop 🟡🟢 Morgan Owen scores Caernarfon's first ever goal in Europe 🟡🟢 @CaernarfonTown 1-0 @CrusadersFC
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@EddNorval
Edd Norval
6 years
When your mate says a belter and you hope no one heard them so you can tell it later.
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@EddNorval
Edd Norval
2 years
@GeirJordet Love your work Geir, but this kind of feels like parody. I understand the psychological dimension, but the margin was so fine and standards so high that it could’ve easily gone the other way and, therefore, your analysis would have had to reflect that.
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@EddNorval
Edd Norval
1 year
@thewittyjack Combatant 6s are right up my street 👊
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@EddNorval
Edd Norval
6 years
Sir Alex Ferguson left a cerebral managerial blueprint on United. In my latest for @thesefootytimes I look at his use of social psychology at the club and why it's imperative that the next in line works with the tools he left behind. -
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@EddNorval
Edd Norval
6 years
Red Bull have been blamed of representing everything that's wrong with modern football. In my latest for @thesefootytimes , I take a look at what they're doing doing right - much of which makes them unique in the contemporary game. -
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@EddNorval
Edd Norval
1 year
Prime Pogba was top a 3 midfielder in the world at the time.
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@EddNorval
Edd Norval
2 months
@buckadeath Knew he was onto something
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@EddNorval
Edd Norval
7 months
@yeemilyee People will do anything for ‘free’ money. Scary.
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@EddNorval
Edd Norval
3 months
@Footy_Headlines They have not.
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@EddNorval
Edd Norval
6 years
Great way to start 2019 by becoming a senior writer for @thesefootytimes . Good team that puts out consistently quality work and I'm very proud to be a part of it all.
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@EddNorval
Edd Norval
3 years
If he went to Besiktas, he’d thrive. Under-appreciated for what he offers Hibs, largely due to lack of complimentary players around him. He suits a very specific role and would flourish if given it. That role would start with a captains armband.
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@EddNorval
Edd Norval
3 months
What a night man. I am Caernarfon’s adopted son.
@TheWelshDragon9
TheWelshDragon 🏴󠁧󠁢󠁷󠁬󠁳󠁿🐉
3 months
CAERNARFON HAVE DONE IT
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@EddNorval
Edd Norval
2 years
Cafu with facts.
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@EddNorval
Edd Norval
2 months
@CEtchingham77 Build that fucking bridge man. Would be class.
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@EddNorval
Edd Norval
4 months
@fiago7 Hey Germany, please pump us on a yearly basis because we’ve been well-behaved fans!
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@EddNorval
Edd Norval
1 year
Montgomery came along at the right time for Melkersen coming back imo. Only 20, with plenty of potential. Couple of goals on loan so far.
@FootballReprt
Football Report
1 year
Elias Hoff Melkersen 🇳🇴(2002) opens the scoring with a great finish!
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@EddNorval
Edd Norval
1 year
Club Tijuana’s Jorge Hank Rhon knows a bit about branding. That’s why he stuck Hermoso, his Mexican hairless dog - the Xoloitzcuintli - onto their crest. Like Brighton’s Tony Bloom, he also comes from a gambling background - except they see the world a bit differently.
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@EddNorval
Edd Norval
3 years
Delighted to have played a part in building this and getting some incredible writers and artists involved. Mon the Hibees 🇳🇬
@HibernianFC
Hibernian Football Club
3 years
Available now: 𝗛𝗶𝗯𝗲𝗿𝗻𝗶𝗮𝗻 𝗤𝘂𝗮𝗿𝘁𝗲𝗿𝗹𝘆 📗⚽️ Packed with features on Hibs, Leith, the fans and the local community - get your copy now for just £5! 100 pages of exclusive lifestyle content including interviews with Paul Hanlon, Shaun Maloney, Ron Gordon and more...
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@EddNorval
Edd Norval
2 years
Football is, effectively, all about manipulating space and making sure the right players get into it.
@mattyflash23
Matt Gordon
2 years
‘The intention is not to move the ball, rather to move the opposition.’ - Pep Guardiola
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@EddNorval
Edd Norval
4 months
Really enjoyed putting this together for a very special club 👏
@CaernarfonTown
CPD Tref Caernarfon Town FC
4 months
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@EddNorval
Edd Norval
2 years
Watching a good Brazil side is the ultimate joy in football. Can’t beat it.
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@EddNorval
Edd Norval
1 year
One of Scottish football’s best stories in recent years. Self-made guy who has built a business and is now a part of the new ownership group of the team he supports. A dream for many. Well done Ruaridh 🤝
@RuaridhKilgour
Ruaridh Kilgour
1 year
Today is the proudest day of my life taking on the challenge of running Raith Rovers Football Club alongside a group of very talented and motivated individuals. (1/3)
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@EddNorval
Edd Norval
6 months
@GusCamisetas It’s a very nice shirt mate. The materials look top tier.
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@EddNorval
Edd Norval
6 years
Indonesia is widely regarded as the most dangerous place in Asia to be a football fan. Corruption, alienation, politics and religion all mix into something deadly. Coming soon for @thesefootytimes .
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@EddNorval
Edd Norval
2 years
The ‘nobody is bigger than the club’ argument falls apart quickly. What he’s doing *is* for the club. We got a hint of this from Rangnick and fans turned against him as well. Might look like ego to others, but true fans will see what he’s doing and embrace him for it.
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@EddNorval
Edd Norval
1 year
Delighted to be putting some work together for @RaithRovers and their exciting new vision for the club.
@thedeepcreative
The Deep
1 year
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@EddNorval
Edd Norval
4 years
Somewhere between philosophical rumination and mathematical thesis. The art of the penalty. How to score them and how to save them. It’s long, so hunker down. Latest for @thesefootytimes .
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@EddNorval
Edd Norval
10 days
I’m watching the Belfast video we made, and looking at the Caernarfon score. And the response to it. The team. The fans. I love them both. What a place. What a people. Thank you for accepting me as one of your own.
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@EddNorval
Edd Norval
2 years
What is going on in these horrible animal’s minds to be booing the one minute song for Ron Gordon? An absolutely despicable fanbase. Rotten to the core. GG 🇳🇬
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@EddNorval
Edd Norval
4 years
Delighted to help launch this new series with @HibernianFC . Grew up wanting to play for them, but I’ll settle with this.
@HibernianFC
Hibernian Football Club
4 years
🆕 Introducing 'The Boot Room', our new content series. 🙌 The series will give an insight into the club and will reflect back on times that have shaped Hibernian into what it is today. 👇 To kick off, Edd Norval caught up with @Calvin_Charlton to discuss data analytics.
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@EddNorval
Edd Norval
7 months
@sebdwhite @MichaelBochel It’s one of the best. Used to love getting it as a shiney Panini.
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@EddNorval
Edd Norval
6 years
My latest piece on Napoli. I look at the way the club and city are interchangeable - defined by a duality that reveres passion yet knows tragedy.
@boxtoboxfootbal
Box To Box Football
6 years
Clubkultur: Napoli - the city of masks
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@EddNorval
Edd Norval
2 months
@mvgnus_ Mate I saw it somewhere (not 100% sure where it was. Madrid I think?) listed as a craft beer on one of those chalk boards 😂
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@EddNorval
Edd Norval
1 year
Thoroughly enjoyed putting this together. Proud moment for @thedeepcreative .
@RaithRovers
Raith Rovers Football Club
1 year
💙 Leave no one behind. 2023/24 Season Tickets on sale now. 🎟️ . #YouBelong
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@EddNorval
Edd Norval
7 months
𝐅𝐨𝐨𝐭𝐛𝐚𝐥𝐥 𝐜𝐥𝐮𝐛𝐬 𝐬𝐡𝐨𝐮𝐥𝐝 𝐛𝐞 𝐩𝐫𝐨𝐭𝐞𝐜𝐭𝐞𝐝 𝐥𝐢𝐤𝐞 𝐨𝐭𝐡𝐞𝐫 𝐡𝐞𝐫𝐢𝐭𝐚𝐠𝐞 𝐢𝐧𝐬𝐭𝐢𝐭𝐮𝐭𝐢𝐨𝐧𝐬 𝐚𝐧𝐝 𝐚𝐫𝐭𝐞𝐟𝐚𝐜𝐭𝐬. Healthy communities tend to have healthy football clubs at their heart. Certainly a healthy football club tends to have a
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@EddNorval
Edd Norval
1 year
Key part of McDermott’s role at Hibs won’t just be the players he finds, but the pathways he creates. Our youth academy is filled with incredible players. I’d be expecting many of them to start making appearances next season.
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@EddNorval
Edd Norval
3 years
@finalthrd Shooting from direct FKs has a poor ROI anyway. No brainer to work on a routine unless you’ve a generational strike on you.
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@EddNorval
Edd Norval
5 years
Humility and kindness emanate from this man. A welcome break from the bellends that are becoming a footballing norm these days.
@HibernianFC
Hibernian Football Club
5 years
⁉️| Quickfire with @StephaneOmeonga ! 😅 Toughest opponent. 🗣️ The local lingo he's picked up. 🏴󠁧󠁢󠁳󠁣󠁴󠁿 Scottish delicacies. 💚 Highlight in a Hibs strip. 🤔 The secret talent. #HibsQuickfire
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@EddNorval
Edd Norval
7 years
Fuck off I'm innocent 🍀
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@EddNorval
Edd Norval
5 years
This looks absolutely mint. Big fan of one magazine exploring a single club's history, culture and identity. I took a look at the fans - what they're doing and what they're coming up against.
@thesefootytimes
These Football Times
5 years
Introducing: Borussia Dortmund. There's no club like #BVB , the giants who've seen the best and worst of football. But through it all, they remain an example of what a modern club can be. Welcome to 140 pages on the #Bundesliga giants. #EchteLiebe ➡️
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@EddNorval
Edd Norval
6 years
Recently I wrote for @thesefootytimes about Bob Marley's relationship with football and how without it, we'd never have had his music. If you didn't read it first time around, have a look.
@thesefootytimes
These Football Times
6 years
How Bob Marley’s love of football made the game beautiful | By @EddNorval . #Jamaica
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@EddNorval
Edd Norval
5 years
Drugs, murder, corruption and a revolutionary football club. In my latest for @thesefootytimes , I look at Mexico's Xolos, or Club Tijuana, and their place in an evolving footballing landscape. -
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@EddNorval
Edd Norval
2 months
Delighted to have worked on another kit launch for @CaernarfonTown . A shirt with a story.
@CaernarfonTown
CPD Tref Caernarfon Town FC
2 months
Mae'r Ysbryd yn Fyw. 🏴󠁧󠁢󠁷󠁬󠁳󠁿 Crysau away ar gael rwan: #YsbrydGlyndwr
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@EddNorval
Edd Norval
2 years
Second goal was good, but that first really couldn’t have been taken better. Some player. Gives so much of what we’ve been missing.
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@EddNorval
Edd Norval
1 year
And so it begins.
@thedeepcreative
The Deep
1 year
🎥
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