The
@Learfield
family lost one its most beloved team members today, and many of us lost a close friend. Mike Hamilton lived a remarkable life and leaves behind a legacy that cannot be put into words. May his memory be a blessing to all who knew and loved him.
To our team. To every usher at a stadium. To every ticket taker. To every employee of a food and beverage stand. To every team store employee. To every stadium security member. To every AD. To every Commissioner. To EVERYONE who played a role - thank you for getting us here.
Hey GB - from inside the
@Learfield
walls, to all corners of college athletics, countless people owe you a leadership debt of gratitude. Thank you for paving the way, and thank you for the vote of confidence. We won’t let you down.
Hey team
@Learfield
.......let’s go!
So I’ve been going into the office a bit more lately, which means I’m not always making cameos in the kitchen at the end of school days. Anyway, I turned to a blank (yet mysteriously dog-eared) page in my notebook today, and this thing happened. Kids, bruh...
As we commemorate emancipation - and continue to echo that Black Lives Matter - our
@Learfield
team is observing Juneteenth as an official company holiday. My hope is that we take this time each year to reflect on inequality, and to listen, learn, teach, and change. Together.
This is Jeffrey, a long-time member of the
@Learfield
family. Jeffrey and I work near one another, and the best part of my day is when we get to hang for a few mins and catch up. Oh, and today is a big day. Happy birthday, buddy - thank you for the bazillion smiles.
Today marks a big day for the
@Learfield
family. This investment by our ownership group speaks volumes for their confidence in our team’s ability to innovate, lead, and grow, and we couldn't be more proud of the people and partnerships that made this possible!
NEW: The three investors in
@Learfield
IMG College -- Endeavor, Silver Lake and Atairos -- are pumping $242 million of new equity into the college-focused business to support operations and growth opportunities (
@SmittySBJ
).
Free to read
This is my 13 yr-old lefty pitcher, watching his hero warm up in game 1 of the ‘17 series. He went to the same elementary school as Clayton, and now the same middle school. And here we are at game 3 in ‘20. He’s been waiting a long time for this moment. Congrats Dodgers!
~60% of the final price of beer is brewer + distributor + retail margin. So at ~$2/can retail, a single 12oz beer costs Bud ~$.80. Greater Philly pop is 1.5M. If we assume 30% take rate here (which is crazy high, but it's Philly), ballpark cost of this to Bud = $360k. Brilliant.
Eagles fans 21+ and older were eligible to get a free Bud Light at bars in Philly today. Chip goes to bartender, hand stamp shows you’ve received the free beer.
To
@JDonati_TCU
and
@CoachSonnyDykes
- it’s impossible to overstate how special you’ve made this season for Frogs fans, and the entire community of college football. Congrats on such a remarkable run - the future is bright in Fort Worth!
For companies that span both B2B and B2C, it's rare to innovate in ways that significantly benefit every member of the ecosystem - in our case, fans, school partners, and sponsors. Our incredibly talented data and digital teams have hit that bullseye with Fanbase.
Today we're excited to announce the launch of Fanbase: "Beyond helping our universities deepen their connection to fans, we’re delivering a game changer in college sports marketing, and especially at this moment in time.."-
@ColeG13
Full Read:
Earlier this month, we launched a nationwide campaign rooted in support of college athletics. As we proudly stand in solidarity with athletes, leagues & teams protesting injustices within our black communities, we echo more loudly than ever, Black Lives Matter, and we're
#WithU
.
LEARFIELD has a new look and a simplified name! It’s a privilege to serve this industry and our college partners connecting brands with fans - on game day and every day. We love what we do!
Every day of every week our
@LEARFIELDAudio
crew is in an arena, a stadium, a local restaurant, entertaining and enlightening fans. It never stops. 171 broadcasts today alone. What a team.
No matter what lies ahead, brands will have a desire to connect with the most passionate fans in sports.
#WithU
not only enables that connection through highly targeted digital marketing, but it provides a ubiquitous banner of support as well. To our school partners, we’re
#WithU
With U! A nationwide rallying cry in support of college sports, no matter what. It's a campaign that unites & strengthens the connection between fans & sponsors who share a common affinity and passion for their team.
#WithU
#collegesports
We're entering a new era of fandom and commerce in global sports, and those of us at
@Learfield
and
@RecurForever
intend for college athletics to lead the way. Hundreds of universities, thousands of student athletes, and countless opportunities. Let's go!
To all the dads out there, Happy Father’s Day! To the working dads, a quick FD wish: live a balanced life between home and work as an example to those who made you a father. Attend the recitals. Make the ballgames. Read the bedtime stories. Work hard, be present, and live right!
As parents, we have countless responsibilities - to feed, support, teach, encourage, and empower. But sometimes you gotta just put a blue clownfish prize on your head following a 10 yr-old daughter’s dominant balloon-popping performance.
So huge. Couldn't be more proud of our growing partnership with
@EA
, and the work of
@CLCBrands
to help deliver this opportunity to schools, fans and gamers.
So proud of this extraordinary group of women leaders (and gents) from
@Learfield
, representing in strong numbers at the
@_WomenLeaders
National Convention. When it’s a priority, we bring the house!
We’re leaning in with university partners across the country to help create more (and better) opportunities for brands and student athletes alike. Absolutely huge for every stakeholder in NIL…
NEWS:
@Learfield
is diving deeper into NIL. The multimedia rights giant is working with schools on allowing brands to use team logos/jerseys in deals with athletes.
Learfield works with thousands of brands and 150+ schools.
More from me and
@_emcaron
ICYMI...over here
@Learfield
, we’re entirely reimagining the range of fan engagement in college sports - all to help school and brand partners unlock more value from deeper connections to those very fans. It’s beyond awesome to see. Oh, and we’re only getting started...
Who doesn’t love sports trivia? asks Mike Golic Sr.
The longtime radio host turned college football analyst will host a new collegiate sports-themed trivia show called “The Fan Exam” for Learfield IMG College starting Nov. 10.
We're committed to a ton of exciting change
@Learfield
, but nothing is more important than fostering an environment of diversity and inclusivity for our team. Pumped for two days of insights and growth. Thx
@MariaTaylor
and
@DougWilliamsCtr
for leaning in w/ us.
Kicking off our 1st REACH DEI Virtual Summit for our employees across the U.S. Two days of intentional conversations, panel discussions on prominent & pressing DEI issues from industry leaders & our own internal voices with host
@MariaTaylor
& content partner
@DougWilliamsCtr
.
When we first opened discussions with
@soonerad
and team, they were clear about their objectives: any long-term decisions would be rooted in innovation and leadership - the perfect criteria for
@Learfield
. Proud of this team and proud to continue calling OU a partner!
Proud to call this guy a
@Learfield
teammate every day of the week, but especially proud as we celebrate World Down Syndrome Day. To learn more, check out:
Hey Jeffrey, way to rep the 🐸’s!
While today’s verdict represents a step and not an end point, justice today means progress tomorrow. Those of us
@Learfield
remain committed to that mission of progress, as we strive to eliminate racial prejudice and silence the voices of hate.
Funny sometimes how quickly pride can displace disappointment. Thank you
@TCUCoachP
for such an outstanding season. And thank you to my friends
@_delconte
and
@TCU_Drew
(and team) for being the unsung heroes of
@TCU_Athletics
. Let’s play one more!
Everything we're doing
@Learfield
to innovate & evolve starts with our team members, and Kristine Schroeder has been the driving force of strengthening that foundation. That's the essence of a Gamechanger. Thank you & congrats on this well-deserved honor!
Best. Day. Ever.
To our sellers, coordinators, marketers, announcers, color commentators, SIDEARM team, Amplify team, Pac team, CLC team, NIL team, Broadcast Ops team - to the entire
@Learfield
fam, thank you for powering the business of college sports. Have a great season!
We're combining the most passionate fans in the world with the fastest growing, global sport - rooted in official partnership with the nation's top collegiate brands. Congrats to teams
@Learfield
&
@EA
for bringing Level Next to life. This. Is. Huge.
7/ This is the most exciting period in modern day college athletics, and no company is better positioned to help stakeholders navigate change & deliver on opportunity. To the Learfield IMG College family, many thanks for the trust & vote of confidence. Can’t wait to get started.
Great teams and great momentum always attract great people. Pumped to have Jennifer penning the next chapter of our tale, as we continue to innovate and grow.
"We're thrilled to have Jennifer Davis as our CMO and welcome her as a prominent voice on our executive leadership team." -
@ColeG13
Full read on today's news:
This was conceptualized just 11 months ago in a conference room in Tuscaloosa. 11 MONTHS! Truly unbelievable.
This
@Learfield
team is powering the future of NIL, and we couldn’t be more delighted to launch such a groundbreaking initiative with
@Greg_Byrne
and
@UA_Athletics
.
🚨 NOW OPEN! 🚨
Alabama Athletics and LEARFIELD open The Advantage Center at Bryant-Denny Stadium - a unique NIL facility to provide resources, education & support to Crimson Tide student-athletes.
Read More:
#RollTide
|
@Learfield
My then-7 yr-old little dude hanging with
@WillZalatoris
in 2014, following his US Jr. Amateur win. He was mature beyond his years then, and exhibited it in spades this weekend. Congrats Will on an incredible first Masters. Zero doubt we’ll see you in a green jacket soon.
Thoroughly enjoyed my time today with Senator
@CoryBooker
. It’s encouraging to have a lawmaker in congress who genuinely cares for those in and around college athletics. Progress in the making…
Final season before heading to high school and the last game was anything but routine. 4 innings, 6 K’s…..on a broken throwing hand! Proud of this lefty for an outstanding spring: 43 K’s, one no-no, batted .420. Keep grinding,
@HenryGahagan
!
Huge win from the SIDEARM side of the house. Congrats
@jhrubin
to you and the team - this sets the new standard for commerce inside college venues. Safer, faster, and data rich. Love it.
We're successful because of our amazing employees all across the U.S. Not just today but every day we appreciate all that you do!
#EmployeeAppreciationDay
There’s a ton for those in and around
@Learfield
to celebrate right now, but this truly tops the list. Kim and Deana are extraordinary leaders, overflowing with talent, expertise and character. I can’t wait to see what they accomplish in the years ahead!
As we continue to power the evolution of college sports and fan engagement, we are excited to roll out our new Sports Properties Division led by
@KimDamronTix
and the promotion of
@DBarnesTix
to lead
@PaciolanTix
. Full details here.
Everything in our industry is powered by fandom, and no one in college sports is more passionate about unlocking and amplifying that fandom than Matt D. Really proud of what this team has accomplished so far, and can't wait to see what they build in the years ahead...
We're thrilled to release our 1st Intercollegiate Fan Report: "Our Fanbase data platform has enabled, for the first time, the most robust picture of the college sports fan making these unprecedented insights possible." - SVP Matt Deimund. Details+Download:
Hands down one of the best tweets of the last 12 mos! Not only did this turbulent journey require a ton of fan patience, but it also required unimaginable resilience of those behind the scenes - at TCU and every campus across the country.
Congrats
@JDonati_TCU
and team!
Horned Frogs: we are so grateful for your patience over the past year. 🙏🏼💜Welcome back to the FULL game day experience for all outdoor sports and venues effective immediately‼️🙌🏼🐸
#GoFrogs
My 14 yr-old proudly rocking his
@LevelNextGG
gear, stoked for the return of the Madden National Championship. College esports continues to gain steam, and I’m so proud of this
@Learfield
team for leading the charge.
...and it's a big deal for
@Learfield
!
The thanks (and pride) goes entirely the other direction. Many thanks,
@Greg_Byrne
, to you and the
@UA_Athletics
organization for continuing on this journey of innovation and growth with the
@Learfield
team!
This is a big deal for
@UA_Athletics
!
First of its kind NIL Center that will benefit our 600+ student-athletes. Thank you to our longstanding partner
@Learfield
!
#RollTide
🤝
Couldn't have said it any better!
Big hires result from great people doing inspiring things - that lead to other great people clamoring to join the ride. We're thrilled to now have JB leading our sales ride. Exciting times ahead for the
@Learfield
MMR team and partners...
So proud of Cory Moss and the
@CLCBrands
team for helping our industry navigate this new landscape. For decades we've served as the trusted partner of countless universities, protecting the licensing ecosystem and ensuring it thrives. We're now extending that expertise to NIL...
My heart aches for Damar Hamlin and all those who know him and love him. Prayers for peace, strength, and a full recovery.
It can all change in a second - hug the ones you love, and make sure they know it.
This is terrifying. Thinking about family members, friends and teammates in my home state of Louisiana.
If you can, please consider donating $10 to the
@RedCross
by texting LAURA to 90999. This state - already devastated by COVID’s impact on hospitality/tourism - will need it.
BREAKING:
#Laura
's winds are now up to 150 mph, just 7 mph shy of Category 5 status. We're LIVE with the latest forecast and timing details you need to know.
This is huge. So far, practically all NIL activity has been limited to individual or local deals (ie collectives). We now have an at-scale opportunity for student athletes, and it's just the beginning. Congrats
@OneTeamPartners
and
@Fanatics
, and nice work
@CLCBrands
team!
CLC’s COMPASS NIL app will help streamline athlete opt-in for
@OneTeamPartners
as they deliver the
@Fanatics
customizable jersey program. College athletes can download the app now and register for future deals from OneTeam.
📝
"MY HAND HURTS SO BAD RIGHT NOW!"
Watch
@GeoffHaxton
snag a foul ball bare handed in the 📻 booth during
@TTU_Baseball
's 7-2 win over WVU on Friday night‼️
Those Who Stay: Ep. 1 just dropped ⬇️
Such a great video series presented by
@cheezit
via
@UMichAthletics
& produced by LEARFIELD Studios w/ Michigan Sports Properties.
Check out each episode here -
#GoBlue
With billions placed each year on college bets, legalized wagering represents an enourmous opportunity for data and $ growth in our industry. But we have to protect those in the ecosystem - schools, student athletes, fans. This is why we’ve partnered with USI to launch BetDetect:
With the CFP behind us, there’s movement around sports betting in the college world. Multi-media rights-holder
@Learfield
&
@USintegrity
team up on service to help schools navigate integrity concerns. Full story here👇
via
@sbjsbd
So this dude
@jaredtsmith
and I rolled up the sleeves and began tackling a few things together 8 years ago. He was 32 yrs young (exactly1 yr and 1 day younger than me, damnit). And along the way, we built a few things we're pretty proud of. Today that dude turns 40. HBD bro.
More than any two companies in sports, Ticketmaster and Fanatics obsess over helping fans catch more games, while uniquely expressing their fandom. Thanks to
@jaredtsmith
and the TM fam, we now get to bring these missions together.
This is going to be fun...
Thrilled to team with another industry leader in
@Fanatics
to deliver a win-win for our mutual clients and for fans, special thanks for
@michaelgrubin
and
@coleg13
Well said 👇
And while there are several layers here, the principle is simple: we're going to create more opportunities for student athletes – leveraging connectivity to thousands of brands/agencies, and an integration of the most essential platforms in NIL. This is big.
Today we announced a long-term partnership with LEARFIELD to unlock NIL deals for sponsors in hundreds of markets across the country.
Together we will bring hundreds of millions of dollars to student-athletes over the next decade.
5 things to know about the partnership…
🧵
What a statement win from
@OhioStateFB
. What a special time to be part of
@Learfield
with us representing both teams in the National Championship. 2021, I like you
#GoBuckeyes
Winning a national championship under any circumstances is beyond special. But to do it for the first time in school history across ALL team sports is…well…historic! What an incredible moment - congrats to our partners
@HailState
!
Tonight - almost 17 months from the cancelation of the first NBA game - we saw thousands of
@Bucks
fans celebrating together. But it can end just as quickly as before. So if you haven’t already, go get vaccinated, and let’s permanently return to these goosebump-level moments!
👇Entirely goes both ways!
We're entering a new and exciting era in college athletics, and the opportunity to pursue unique growth drivers on behalf of our school partners has never been greater. Couldn't be more thrilled to join forces with
@AlGuido
and the
@elevatesv
team...
An exciting day for
@ElevateSV
as we announce this new alignment with
@Learfield
- proud to stand alongside
@ColeG13
and his team to deliver comprehensive revenue, data, and venue service opportunities across intercollegiate athletics
Congrats to
@IMG_Learfield
on this groundbreaking new partnership. Whether leveraging the most robust data engine in sports, or paving a new pathway of opportunities for student athletes, this team continues to set the ticket-selling standard in college athletics…
NEWS: Cole Gahagan
@ColeG13
is leaving
@Fanatics
to join
@Learfield
IMG College in a newly created position of President, content, revenue and enterprise solutions. He will oversee all revenue-related aspects of the college sports marketing/media giant.
🔒
The
@Learfield
team continues to lead the way in NIL, creating more opportunities for student athletes, more opportunities for universities, and the best, one-stop destination for the world’s biggest brands…
New
@dunkindonuts
campaign includes NIL deals with 23 student athletes plus the Northwestern field hockey team, and includes IP from all 24 universities. First campaign we've seen of this scale with athletes and schools, coordinated by
@Learfield
.
Beyond love and leadership, what I‘ve always admired most about Dr. King is unyielding courage - to stand for what’s right, no matter the power of opposition. May we all be guided by similar principles, insisting on making a difference in the lives of those around us.
#MLKDay
Today on this national holiday, we pause as an organization to observe Dr. King’s birth & encourage you to envision yourself as more than someone who just asks questions but also offers solutions.
#MLKDay
#MLKDay2021
Huge week in our business (and there’s a bit of activity that we were proud to be a part of as well) but I’m going to start here. It’s difficult to overstate how deserving this is. Hard things remain hard, and this crew just continues to deliver and lead. Congrats TM.
So proud to accept recognition on behalf of our tech teams who are solving the industry’s toughest problems. A better fan and venue experience is coming with Ticketmaster Presence.
#SBJAwards
👏 to @
@dimonet
and team
Every aspiring sports exec needs to borrow from this guy’s playbook. Find a purpose, put your heart and soul into serving that purpose, work past the obstacles, and see it through. Big day for Sac, big day for
@SacRepublicFC
, and big day for my buddy
@bgumpert
. Congrats to all.
Today is a day that will go down in history for our club and our city. We would not be here without the support of our
@SacRepublicFC
fans and the entire community. This is their day.
#ItTakesARepublic
#MLS2SAC
I enjoyed every second of this. Like all administrators in our industry,
@OSU_AD
is obsessively focused on creating more opportunities for student athletes, and growing college sports - even as he eyes retirement in 2024. What a legacy. Thank you, Gene.
Great discussion yesterday on the current impact and future evolution of NIL, featuring industry icon and longtime partner
@OSU_AD
Gene Smith with Learfield CEO
@ColeG13
and EVP
@sollyfulp
as part of our ongoing NIL AD Insights series.
Thanks
@WomenLeadersCS
for the valuable takeaways from your National Convention! It was a privilege having some of our own women leaders provide insights on panels discussing culture, multimedia rights, & rev gen. We appreciate all that you do.
#PhoenIXRising
#WeAreWomenLeaders
Quick….where can you find thousands of amazing people, supporting 8 Final Four universities (and countless others), spanning 5 different businesses?
So proud of this
@Learfield
team for sitting at the center of the excitement this post season. Here’s to great 🏀 this weekend!
Love this event every year, but especially in 2022. Can’t wait to reunite with a zillion friends, and I really can’t wait to celebrate team
@Learfield
for our Sports Breakthrough of the Year nomination. This one is going to be fun…
A small glimpse into the team behind the team. To catch every great call, go download The Varsity app and follow the crew
@LearfieldAudio
.
Nicely done, Kyle. And
@katetscott
and
@golic
, thanks for continuing to make Saturday nights even more electric!
The ways in which fans consume sports content are changing drastically - particularly in college, where student-athletes now have endless opportunities to tell their own stories. Really proud of this LEARFIELD Studios team and can’t wait to see what they create next!
Big Monday! We unveil our LEARFIELD Studios name + introduce THE BLUEPRINT series w/
@KU_Football
& GRANTED series w/
@ToledoFB
for Ep. 1. We want to tell stories that college sports fans will love, in creative collaboration with our school partners:
SBJ Publisher & Executive Editor Abe Madkour and
@theACC
Commissioner Jim Phillips honored long-time reporter
@SmittySBJ
for his contributions to collegiate athletics.
|
#SBJIAF
What an extraordinary fall it's been for the
@Learfield
team. A phrase like this can often be over-used or hyperbolic, but that's not the case here - Learfield is truly on a roll!
Companies should consider tweeting post-meeting health updates. “Mike gave it 52 mins of Cole’s meeting, but heavy fatigue set in after that.” Come to think of it, this is a terrible idea.
This is outstanding. If you’re a team, a league, a university, or any sports property, you won’t find two more caring, knowledgeable ticketing all stars to oversee your business. Congrats,
@cdluter
and
@KJSchwartzkopf
On the shoulders of giants.
Had a blast with our Jeff City team this week, along with these two legends. GB and Clyde, thank you for your continued friendship and guidance.
50 years and going strong! Three generations of
@LEARFIELD
CEOs—
@ColeG13
, Greg Brown, and Clyde Lear—together at a team lunch in Jefferson City. Thanks for your legacy of leadership and continuous innovation in serving our partner institutions, brand partners, and our staff.
Congrats to this extraordinary group of administrators, as well as their teammates and student athletes on campus. Here’s to another successful year ahead!
Today marks the official start of
@BowlSeason
! LEARFIELD is proud to represent these incredible college brands through one or more of our businesses, all the way to the
@CFBPlayoff
! 🏆 🏈
Good reminder for anyone who gives presentations (applies to all - product, ops, sales, marketing): telling the story around content is often more important than the content itself. Like Romo, Nance, Buck, etc., put in the hours it takes to master the topic, then practice. A lot.
Despite the
@Buccaneers
' blowout
#SuperBowl
win last night, CBS' Jim Nantz and Tony Romo have drawn praise for helping deliver an entertaining broadcast.
CBS lead game producer Jim Rikhoff said, "We had an A-minus telecast for a C-minus game."