“We now have multiple years worth of randomized trials demonstrating that our particular form of personalized hand-written letters is effective at increasing voter turnout."
@votefwd
Nonprofit Group: Letter-Writing Campaign Boosted Voter Turnout In 2020
"It’s the best bang for your buck because we do graphic design, we do animation and we do video design. Our job combines all three into one."
@lauraporat
Why Hiring a Motion Graphic Designer Could Be the Best Bang for a Campaign’s Buck
"The success of this next phase as we reopen will depend on how to combine all we’ve learned and continue to experiment with new, hybrid formats."
@GregHale1
@MarkhamGroup
Why Virtual Isn’t Going Away For Campaign, Advocacy Events
The 2020 Campaigns & Elections Reed Awards have been announced! 🏆 See who won the most exacting award in political campaigns and grassroots advocacy!
#Reeds20
"Their goal is to build a product, my goal is to win elections. I want to make sure that my vendors share my goal as closely as possible."
@msager
@emilyslist
The Conversation About Political Technology We Keep Having
"Named for Campaigns & Elections founder Stanley Foster Reed, The Reed Awards are the most exacting award in the political campaign industry. But this year that took on new meaning."
2021 Reed Award Winners
C&E sat down with
@Robasimms
and
@mshields007
to discuss their campaigning journey from George Mason University all the way to launching
@Convergence_Med
.
How the Partners Behind Convergence Media Became Late-Blooming Entrepreneurs
"A master of the rebrand” ✨
Senior Graphic Designer
@kelly_ljohnson
sat down with
@C_and_E
to discuss her insight on all-things rebranding - from the importance of a face-to-face environment to the design trends coming out of COVID-19. 🎨
"Privacy means being able to decide, for yourself, what information you want to disclose to which people and entities, across the board."
@brentblackaby
@Confidently
Why Political Consultants Can’t Ignore Privacy Any Longer
C&E recently spoke with Larry Huynh, partner at Trilogy Interactive, about a test Trilogy conducted on persuasiveness when comparing AI and human voiceovers in advertisements. The results may surprise you.
@larryhuynh
A Test Run for AI Voiceover
Gerrit Lansing, president of payment processor WinRed, is pushing campaigns to integrate merch shops into their
#fundraising
plans.
@lansing
Selling Merch is Getting Easier. How Much Should Campaigns Invest?
Huge thanks to all the attendees, exhibitors, sponsors and speakers for making
#cteast18
such an incredible conference. Now... on to planning
#CTEast19
What makes a good texting script? It’s a question that Roddy Lindsay, co-founder of Hustle, got so many times that he invested in finding a way to help his clients break through writer’s blocks.
Struggling With a Texting Script? Maybe Let AI Do a Pass
"As political strategists and digital practitioners, we need to keep real people front and center in everything we do."
@VanniHashimoto
@agdigitalus
Why Your Content Strategy Shouldn’t Just Be About Earned Media
The inception of the Republican Staff Association this year highlights how practitioners on the right are innovating in order to adapt to a drastically changing labor market.
@tachlobell
California Consultants Launch Republican Staff Association
“Ascent talks about the journey that we take. A lot of our clients are first-time candidates. It’s an ascent to the point that Election Day comes. It made a lot of sense.”
@MichaelBiundo
@AscentStrategic
A Major Rebrand for GOP Firm RightVoter
"The next manager applicant you interview, ask them what they think about media consumption trends, paid media mix and how they would approach these challenges."
@Drewem
@MeasuredCamp
Why Candidates Should Hire Digital-First Operatives For Senior Roles
A new report from
@VoteAmerica
details how it spent the $12 million it raised to help turnout low-propensity voters in ’20 and where groups and campaigns should focus for the cycle ahead.
How One Group Successfully Targeted Low-Propensity Voters In ’20
There are many variables that factor into election results, and candidate strength is one of the most important. But in tight races...candidate strength alone will not carry the day.
In an Era of Close Elections, Campaigns Matter Even More
Thinking of doing any international consulting work?
@Drewem
has provided a few tips including paying attention to tax laws, learning about the Foreign Agents Registration Act, and more!
Getting Started Consulting Outside the United States
"There are all types of practitioners in the political world. Anastasia was succinctly different...She was able to draw a connection to people in an interpersonal/compassionate way in the digital sphere."
What I Learned From Anastasia Golovashkina
We've seen a lot of change in the campaign social media landscape over the past year. Where do things go from here? Colin Delany, founder of Epolitics, shares his thoughts.
@epolitics
Campaign Social Media in 2023: Naturally, It’s Complicated
"A big faux pas any campaign or organization can make is assuming it knows more about the community it’s outreaching to than the community itself."
@CherylHori
@PCHdigital
The Challenges That Go With Creating In-Language Content
John Hall, partner at Apex Strategies, shares 8 tips on how Republican fundraising can improve moving forward.
What Republican Fundraisers Need to Compete
“We do think that this is a necessary course correction that we need to make across the industry."
@TessSimonds
@bluestate
Blue State Campaigns Wants to Be a Different Kind of Firm
C&E sat down with Tom Dunn, creative director at
@Narrative_DC
, to discuss in-person collaboration,
#creative
for public affairs campaigns, short-form video, and more.
Crafting Compelling Creative in the Public Affairs Space
"The way that the majority of candidates approach branding is fundamentally broken. I think they underestimate the importance of the work."
@deroyperaza
@hyperakt
An Evolution in Political Design on the Left
Local campaigns need dogged, detail-oriented researchers to dig deep and conduct thorough assessments of the race. And the fruits of good oppo must be integrated into the communications team’s work.
10 Ways Local Campaigns Can Harness Opposition Research
There’s still a learning curve for political campaigns when it comes to understanding how
#influencer
campaigns run and what metrics qualify them for success.
@golovashkina
The Misleading Metrics in Influencer Marketing
CampaignTech at Home is coming up soon! We have a stacked list of incredible speakers who will join us including
@golovashkina
, senior director at
@TrilogyInt
Don't miss out on the Agenda-Setting Political Campaign Technology Conference.
Register today:
Incoming CEO Nicole Bare wants to take the Higher Ground Labs backed company from “adolescence into adulthood.”
#Polling
Startup Change Research Shuffles Leadership With an Eye Toward ‘Standardizing’ Offerings
The level of engagement driven by face-to-face canvassing is almost impossible to replicate but is there another, equally impactful solution to connecting with voters?
How Digital Strategy Can Help Your Canvassing Pack a One-Two Punch
"This is a great opportunity to continue letting our staff know how incredibly respected they are, and for the DNC to further benefit from the input of our smart and talented workforce."
As DNC Workers Form Union, Labor Push on the Left Picks Up Steam
National Public Affairs is looking to change fundraising strategy on the right and warning against the risks that are coming with fishing in a “very, very” small donor pool.
Top GOP Fundraiser Sees Copy, Tactics As Key to Overcoming Small-Dollar Crunch
"Look for investors who won't just cut a check, but will also support the type of company you're looking to build, now and in the future."
@TheReFTW
@edelbeccaro
@openfieldco
When Chasing Startup Funding, Think Outside the Beltway