Connor Shelefontiuk | Ecom CRO @C_Shelefontiuk Twitter profile | Pikagi

Pikagi

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

6,897

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2,108

Following

651

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13,554

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Building @moreconversions . We helped 30+ DTC brands in 2023 capture 21%+ more revenue from the traffic they were already getting.

Apply 👉

https://t.co/9dE6NDTipL

Joined December 2020

Don't wanna be here? Send us removal request.

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

8 months

To all new followers & old I'd like to (re)introduce myself for those of you who don't know me too well yet Hi - I'm Connor A serial Entrepreneur who started his first biz at 13 (I had no idea I was even doing it at the time) I was a hardcore video game addict, obsessed with

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

I've generated $25,000,000+ in eCommerce sales. So I put together a MASTERCLASS with everything you need to know to about improving CRO to increase sales. This document is worth $1,000s. Want to see it? Like + comment "CRO" and I'll send it (Must be following)

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

My ecom clients generate $100,000,000+ annually We have 7 Checkout Customizations we implement for clients to INSTANTLY lift conversions upwards of 34% Normally we charge $1,500 for these Like & comment & I'll DM you them FREE Must be following me so I can DM, 72 Hours ONLY

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

I've generated $53,816.67 for my Agency since Dec 1st 2022 entirely organically while growing from 0-1,400+ followers I put together a document outlining EXACTLY how I did it Gurus charge $10,000+ for this Like + Comment & I'll DM it to you for FREE (Must be Following)

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

We’ve audited 100+ brands collectively generating $1,000,000,000+ in annual revenue in the last 6 months I’ve turned our own internal Audit process into a 100 point checklist for you to use Like + RT + Comment “Checklist” & I’ll DM it to you for free (Must be Following)

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

I've generated over $25,000,000 in eCommerce sales I have a 7-step checklist that I built to create product pages that CONVERT Normally we'd charge $1-5k to build one for you Like & Comment & I'll DM you the checklist for FREE Must be following so I can DM, 72 Hours ONLY

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

I'm actively a/b testing AOV strategies across $140,000,000+ in annual revenue I put together the TOP 10 AOV boosting strategies we've ever tested into ONE document This document is worth $1,000's Want to see it? Like + Comment "AOV" & I'll send it FREE (Must be Following)

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

1 year

We've consistently seen an instant 5-34% increase in Conversion rates when applying our custom checkout strategy to Ecom stores I shot a video breaking down the strategy & how we implement it Want it for free? Like + Comment "Checkout" & I'll DM it to you (Must be following)

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

10 months

This time 2 years ago absolutely kicked my ass -old partner stole $300k from me -had to refund $250k on a pre order campaign that blew up on us (100k ad spend and $50k cogs cost on that as well) -the 8 figure brand we built blew up overnight I had a LOT of personal cash

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

We've been A/B testing CRO for eCom Brands for the past 5 years. And we've been able to compile the top 50 winning CRO tests into 1 document. This has helped us drive $25M+ in total eCommerce Sales. Like + RT + comment "A/B" and I'll send you the doc (Must be following)

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

We found $2,166,425 NEW revenue for Ecom brands from our last 3 a/b tests I made a short Masterclass from our heavily refined internal process that helps us find 6-7 figures in new revenue for Ecom brands within 90 days Like & Comment & I’ll DM it to you (Must be Following)

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

6 months

@Armon_Sho So cool how this is retroactively applied to any investments you currently have that would incur capital gains after the effective date One more thing on the list of why I'm getting the hell out of here

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

1 year

Agencies are going to hate me for this I put together 21 no-code optimizations you can test tomorrow without a developer or agency Some of these tests have added multi 6 figures in annual revenue Want it free? Like + Comment "No-code" & I'll dm it to you (Must be following)

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

The Cart Page is one of your LAST opportunities to convert your traffic I put together a document with SIX powerful strategies to optimize your Cart that has helped me generate over $25,000,000 in Ecom Like + RT + Comment “Cart” & I’ll DM it to you for free (Must be Following)

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

We developed an in-house AI copywriting tool with Chat-GPT to improve any Shopify page with 1 click We ran 2 a/b tests using it & added roughly $1,080,158 in additional annual revenue from them Like + RT & I’ll send you the case study & access to the tool (Must be Following)

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

6 months

@EricRausch Have had many people burn me over the years lol One question I started asking that helped me a lot Does dwelling on it help you reach your goals now? I spent too much time giving the past power on my current self Instead I try to be thankful for the lessons it taught me on

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

1 year

We've helped 25+ brands decrease acquisition costs by an average of 21% & scale profitably over the past 12 months We created a 31-point CRO checklist that we've used to help us do this Want it for free? Like + Comment "Checklist" & I'll DM it to you (Must be following)

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

We've added over $4,000,000/yr in EXTRA revenue for Ecom brands in the past 5 months The entire process starts with a 100-point checklist our team uses when onboarding a new brand This is easily worth $5k+ Like + Comment & I'll DM it to you for FREE (Must be following for DM)

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

9 months

Picture this: I had JUST made slightly under $1.2 million in personal income Bought the nice house Got the car Got the designer clothing/apparel Surely I had won, right? All the Instagram gurus told me I would NOPE I felt dead inside Completely & utterly empty Why? 👇

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

11 months

We found a site speed scam effecting thousands of Ecom sites Freelancers/Agencies install a script that makes your site speed look perfect when checking on popular tools We shot a video explaining how to identify it Like + Comment Speed & I'll DM it to you (Must be Following)

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

We increased the conversion rate of a landing page by 24.73% by using Chat-GPT's API Here's how we did it 👇 🧵

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

9 months

I burned $50k+ with an INSANELY STUPID MOVE I'll share so you don't make the same mistake I did This happened back in 2019 ish I was coming fresh off of my first 7 figure net year in 2018 Very confident - Ego probably way too inflated I saw a product that was

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

@JeffBezos @Nick_Offerman Could've been an entire movie in itself!! Beautiful story in the middle of a chaotic world - absolutely well done!!

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

@elonmusk @boo Man runs some of the largest companies on the planet & still logs in to absolutely ROAST someone This makes my day 😂😂😂 The hero we need but don't deserve

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

After 5+ years of A/B testing CRO for eCommerce Stores... Here are 10 winning tests that helped me add 7+ figures to my client's brands. Bookmark these:

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

9 months

I've audited hundreds of 7-9 figure brands & run thousands of a/b tests Here's what I believe to be the top 3 factors that will kill your conversion rate: #1 - Friction When auditing & creating a CRO strategy for a brand, the first thing I look for is anything that can slow

@nkecom

Nabeal Khan

10 months

@C_Shelefontiuk things that kill your CVR

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

8 months

Back when I was building my first brand I got scammed by a Google Ads agency for about $35k They were getting paid on a performance basis but they installed 2 pixels & the ad account was reporting 2x what they actually generated Found out from a friend auditing the account

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

@cbassg16 Consistency baby - That's all it is. Everyone wants the next 'hack' Put your head down for 6 months & keep moving, watch what happens.

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

9 months

I just spent $1,200 on a mattress from an Instagram ad It taught me a 3 INSANELY valuable lessons about CRO I literally never spend money & certainly not $1k+ from an ad But they got me Here's why 👇 Lesson #1 - Understand Your Customer The SECOND I landed on their page I

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

10 months

CRO is a core skillset I've developed over 8 yrs that's helped me bootstrap my own brands to multi-8 figures I shot a video outlining the CORE lesson I've learned about CRO in the past 8 yrs & why it's so valuable Like + Comment "CRO" & I'll DM it to you (Must be Following)

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

7 months

Refunded an $8k payment today I share a lot of wins but I also want to share the L's as well, not everything is as perfect as social media makes it out to be Here's what happened: The work was done The results were GREAT (Large ROI) We fulfilled our end of the deal However

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

3 months

I was paying a Google Ads agency on a performance basis one time, 10% of sales driven through Google over 3x ROI Paid over $35k in performance after 6-mo & then learned they installed 2 pixels so sales were reporting double what they were Called them out & they went ghost 😂

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

5 months

My worst discovery call ever: Prospect asked me if I could share some work we did Typed out a link & sent it on Zoom Prospect opens it > Goes silent for a minute > "Has to go" a few minutes later Checked the link after call Mistyped it It redirected to a porn site 💀💀💀

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

5 months

Girlfriend got an insane affiliate deal $40 cash per lead I'm running ads + her UGC videos Launched last night, results so far 🥵🥵🥵

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

My clients generate $140,000,000+ in annual revenue I put together a list of 25 a/b tests that have helped them reach these numbers These have been tested across multi 7 figures in Ad spend Like + Comment below & I’ll DM you the list for FREE (Must be following for DM to work)

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

4 months

Hype

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

5 months

Paperwork done & dusted - I officially own half my old brand again 😂 Store rebuilt Emails cleaned Products cleaned up & refined Ads are officially launched Let's see if we can rebuild this thing Should be a fun one regardless Excited

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

3 months

Stopped taking new brands on in June & now we have a waitlist 😅 Feeling very blessed that we've built something people seem to love enough that we don't need marketing Wildly eye opening experience for me after coming from 7.5 of always using paid acquisition

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

6 months

Broke records in April My celebration is dropping $15k on a mastermind this month & improving Old me would've hit the club 😅

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

6 months

The urge to build a pet brand is slowly consuming me 😂

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

10 months

My Post Purchase upsell strategy adds 10% more revenue on avg when applied I shot a training video covering the strategy & how you can leverage it I used to charge for this, now I'm giving it away for free Like + Comment "Upsell" & I'll DM it to you (Must be Following)

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

Looking to improve your eCom store's Conversion Rate? Here are 5 CRO tests that continue to win over and over again. Save this (and implement):

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

3 months

Back in 2019 I was paying an email agency 10% of sales generated through email It felt pretty fair at the time After a few months our margin was really tanking & I didn't understand why The math wasn't mathing I did a bit of digging and asked a few friends for some feedback

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

7 months

I've done over 300 brand audits in the last 18-months Firm believer I can improve page performance on just about any page by 20-50% Drop a page below, will be doing a bunch of audits today I'll shoot you a Loom walkthrough of 5-9 high-impact A/B tests you could run 👇

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 months

@ron_ecomm We've tested this type of checkout with intuitive upsells/gamification + UVPs on 30+ brands (back when you could actually test in checkout) Saw anywhere from 5-34% lift in checkout conversion rate - Never once performed worse Results were higher for brands with more new

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

8 months

I'm building an agency because most agencies SUCK Sorry not sorry After 7 years dropshipping & building brands I've worked a lot of agencies The bar is so low I had VERY FEW good experiences over the years Some say it's saturated I think there's never been more opportunity

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

4 months

I personally refuse to throw shade/shit talk/bad mouth people Including competitors Including people who take shots at me Nothing good comes from it, makes you look worse than the other party as well IMO In my own lane building the best version of myself Nothing else matters

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

🧵(1/25) Buy when there's blood in the streets. A deep dive into the history of Bitcoin, how it's impacted the entire market and how you can build generational wealth by understanding the cycle. Buckle up, this is a long one 😈 RT if you find this valuable 🙏

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

10 months

Officially been on twitter long enough to watch the Ecom gurus turn into Ai gurus turn into Crypto gurus 💀💀💀

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

And don't be afraid to show bad reviews. Why? It improves trust with your prospective clients when you show that you have nothing to hide!

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

Today is a beautiful day. There's blood in the streets and more pain to come. The patience has paid off, we're almost there. Retail will exit Crypto, everyone will call it a scam and a fad. This is where generational wealth is made. Get ready to build.

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

3 months

My office in Mexico 2 years ago Where it all started

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

6 months

Alright... Looks like I'm going to be (re)acquiring my old brand that I sold back in 2022 The first buyer drove it into the ground (Ignored me & did the opposite of every piece of advice I gave) The person who bought it at a massive discount reached out to me offering a large

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

3 months

My great grandma passed away yesterday I may not be alive today if her & my great grandpa didn't flee to Canada to avoid the war in Europe My problems today seem like nothing compared to what people had to deal with back then Reminder to be thankful for how easy we have it now

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

5 months

Wish I could go back in time & tell myself to disconnect my mental worth to how much money I'm making earlier Spent too many nights not sleeping while comparing myself to other people my age making more We're all on our own journey, doesn't matter where other people are at

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

5 months

Nothing better than getting grilled by people a hell of a lot smarter than you Vision clear for year 3 now Back to work

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

8 months

Turned 30 today DAMN TIME FLIES Most of my time in my 20s was spent building businesses, failing miserably & learning from my mistakes I feel like I've lived 100+ different lives in the last 10 years If I could write a letter to my 20 year old self, I'd share these 5 lessons

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

5 months

@Joshdoesecom Don't ship products + Don't pay Facebook

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

5 months

Kudos to anyone who goes through years of hell before they finally crack something Sleepless nights Constant imposter syndrome Never knowing if you're just wasting your time Takes a lot to always stand back up & keep going

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

5 months

We're sitting at an avg 13-month retention right now I think that's a pretty solid number to be at considering we 'launched' 18.5 months ago First 6-months we made a lot of mistakes that had to be cleaned up But we're getting better & the retention seems to show that

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

9 months

Last client result automation for the month & it's a BANGER LFG 🚀🚀🚀 I LOVE WHAT WE'RE BUILDING It's taken a year & a half of eating S@%$ to get here But we're dialed in now Only place to go from here is up

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

6 months

@EricRausch I have a bit of an aggressive take on this one lol I came to terms with the fact that any money I lost, was lost because I didn't deserve it at the time It was lost because of my inexperience But it was also a price to pay to gain the experience Have you ever sat down &

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

9 months

I redesigned the Swoveralls PDP to illustrate a few of the first a/b tests I'd run on their site We have TONS of data on what works in the clothing vertical I'd anticipate at we'd improve results by 30%+ on this one I'll breakdown each element 👇🧵

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

7 months

Contrary to what most CRO agencies out there will tell ya We haven't really seen UI/UX be a big needle mover for brands that are sub $10-20m/yr They help for sure, but the swings are generally sub 10% Offer testing sub $10m/yr is where you get the juicy swings that help scale

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

5 months

When I first jumped on Twitter I immediately looked for & researched everyone in our vertical Compiled a list of nearly 100 17-months later, only 4 of them are still here Big lesson in that for me War of attrition Play the long game

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

11 months

The single biggest mistake I made when building my very first agency: Focusing on Lead Gen. About six years ago I was coming off a serious media buying hot streak... I had just scaled my Ecom biz to $2.2m ARR (I thought this was HUGE at the time 😂) So I thought the next

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 months

A friend of mine paid $20k/mo to a CRO agency The first test ran was a button color test that took 3 weeks to set up Before the first test was even complete he was billed again $40k down the drain to test button colors that takes 5-10 mins to set up This is wild to me lol

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

9 months

When I first started making REALLY GOOD MONEY I had a TON of people coming to me with 'opportunities' They ALL sounded amazing But it's pretty damn easy to make a pitch deck & make something sound great... I invested $125k with a friend of 10 years He disappeared with it 🤣

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

6 months

I've nearly gone bankrupt & had to get a 9-5 3x over the last 9 years Shit happens Don't put yourself down/feel ashamed about it All a part of the journey Memories of eating Ramen to save money with friends while grinding are way better to me than popping bottles at the club

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

0-500 followers in a month... Not bad? 2023 Should be fun. 1 Full year of execution. Let's get it 🚀🚀

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

I went & lived in Mexico for 6 months and built the foundations of the Agency/Team we're building. Full monk mode for 6 months. I got more done in 6 months than probably the previous 2 years. There's an unreal power in getting space to think & build with no distractions.

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

We're running a copy test right now. Copywriter with 7 years of experience VS ChatGPT. We're on day 4 & ChatGPT Copy is performing 50% better than a copywriter with 7 years of experience. We've opened pandora's box...

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

6 months

Will be 10 years in Ecom full-time next year & I feel like more of a noob than I ever did 🤣🤣🤣 Crazy how many levels there are to this Life's a video game

7

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21

@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

6 months

Clicked an ad Opened site Immediately hit with Change your location pop-up Cookie approval pop-up Welcome flow pop-up Half overlapping eachother Pls stop 😅

7

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22

@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

8 months

35.73% increase in revenue per user from this A/B test We added a sticky subnav bar that allowed users to quickly skip to relevant points on the page Benefits Ingredients Why Us Reviews The page is long so we wanted to see if giving people quicker access to info would help

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8

1

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 months

Tested another Shipping insurance bump in cart & people don't like it 9% reduction in CR from having it in cart (Unchecked by default) I see many brands just throw this into their cart & assume the slight bump in revenue makes it worth while There's a bigger picture, test it

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6

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21

@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

4 months

2 Months to go & we'll officially be 2 years into this business 6 Months & I'll hit 10 years full time in Ecom How the time has flown Incredible how much you learn & change in 10 years, I don't recognize myself on day 1 A little smarter & a little better every year Onward

4

0

21

@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

7 months

In 2019 I took a new clothing brand from $0-$1m in under 60 days Big ass mistake Both Stripe & PayPal banned me & held almost all the money for 180 days Scaled too fast & they didn't like it It was entirely an ego driven move to show off what I could do Put me in a horrid

12

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20

@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

4 months

Every single time I've taken advice from someone who isn't already where I want to be I regretted it This applied to friends/relatives/parents I'm full tunnel vision at this point If I need advice now I pay for it from people smarter than me Otherwise it's head down working

8

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20

@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

5 months

9.5 Years of CRO learnings condensed into one post 👇

2

1

21

@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

6 months

The more we dig into it, the less sense it makes to give a 10-20% discount in a pop-up CR generally doesn't improve (Gets worse sometimes) You give up a huge chunk of margin instantly You attract lower quality customers When's the last time a 10% pop-up discount made you buy?

15

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21

@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

6 months

@willnitze WHAT There's no way he's serious 😂😂😂 That's gotta be the most outrageous thing I've seen in a long time

2

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20

@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

3 months

I made my first 7 figures personal take home while doing drugs/drinking non-stop It worked from pure brute force effort - I was woking upwards of 20 hrs/day Terrible decisions though, definitely don't reccomend 😂 Life has been much better after digging myself out of that hole

10

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20

@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

4 months

Go test increasing your shipping price by $1 Pretty good chance it'll have zero negative impact on conversion rate Pretty good chance it'll add around $1 in profit per order One of the easiest & lowest effort things I've ever done to increase profit Test it!

6

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19

@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

7 months

Ngl this week was a special kind of brutal A lot of things went wrong The old me would've poured a drink & hit the club with friends Now? Fuck it, we ball Sitting around crying about things that 'aren't in my control' gets me nowhere Saturday grind day Let's get it 💪

5

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

7 months

Girlfriend started doing UGC/Content creation Jan 2023 Has worked with 137 7-9 figure brands since Wtf

8

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20

@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

1 year

@nkecom No different than any other industry IMO - if they're doing creative strategy, understand how to create great hooks, give you multiple options for hooks/CTAs they bring a lot more value to the table. If they just follow a script & shoot once sure, $50 is fair.

3

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

Something we've tested that's performed well is removing all email popups from product pages. The reason is simple: It distracts your customers and takes them away from your product page. The goal isn't to collect email addresses. The goal is to SELL your products.

4

1

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

8 months

First qualified call booked in from paid ads Is it really this easy? 🤔 $22.50 spent so far Feel like it just got lucky but we'll see

7

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17

@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

6 months

@matthucius Best thing I ever did was objectively look at everything I regretted doing & wrote down every positive & negative thing that came from it Turns out there was a lot more positive than negative every single time I struggled with these thoughts for a while but objectively looking

1

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

Ok I lied 0 to almost 800 followers in Month 1. I think I cracked the code 👀 Fired up for 2023 😈

6

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19

@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

3 months

Tested another $1 shipping increase No negative impact on CR $40k+/mo in new net profit from the sheer order volume Small changes turn into big wins on volume How many ads would've had to be created/launched to get the same profit lift? How much time taken to do it?

2

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

7 months

The 5th brand who left us last year is back Trying to go in-house failed badly Burned 6 months & almost 6 figures trying to figure it out Biz on the brink of collapse First test we ran for them brought them back to life & first order profitable again Building something great

6

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

5 months

Relaunching the brand I (re)acquired I've got an email list of just over 400k Need to clean them / start kicking up campaigns again I'm guessing most will be super unengaged Any advice on how to do this without paying an arm & a leg/burning our sending reputation?

12

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

5 months

How I use heatmaps to drive millions in additional revenue for Ecom brands 👇

5

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19

@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

20 days

Believe it or not, people dropping off in checkout usually has nothing to do with the checkout Most of the time they abandon their checkout because they have Unanswered questions Unresolved objections Uncertainty the product solves their problem By attacking these 3 issues

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

Guess I have to sell a course on how to go 0-1k followers on twitter in 30 days now. Low low price of $948,482,384. Who's in?

8

1

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 months

I'll never forget the time I accidentily published $5k/day worth of campaigns on Facebook just after 11pm Burned through $5k in 30 minutes with a few hundred bucks worth of purchases 🤣 Nothing like some pain to set a clear process to follow lol Didn't happen again after that

6

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

2 years

These 8 custom checkout modifications will help you instantly boost conversion rates and store profitability: //Thread🧵//

2

1

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@C_Shelefontiuk

Connor Shelefontiuk | Ecom CRO

@C_Shelefontiuk

4 months

Sleepless nights More stress than I thought I could ever handle The complete uncertainty if it's ever going to work in my favor Not knowing if I can cover next months bills Working 16 hours a day to dig myself out of a hole It was all worth it Head down, just keep going

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