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Brad Ross Profile
Brad Ross

@BradRossComms

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227
Following
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711
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Communications leadership, advice and counsel. Former TTC and City of Toronto comms chief. Substack: “HOT Takes”

Ontario
Joined January 2024
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@BradRossComms
Brad Ross
2 months
Alice Munro’s reputation was gilded, just shy of sainthood, in this country and the literary world. News this morning that Munro knew, but did nothing, about her husband’s sexual abuse of her daughter (his stepdaughter), and other children, is profoundly shocking and sad.
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@BradRossComms
Brad Ross
30 days
@philmarfisi Same story when Henry VIII came to London, Ontario in search of a wife. Stratford, too.
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@BradRossComms
Brad Ross
1 month
@TheRichFromCali The pick needs to be strategic. Pete’s time will come, once America is in remission and in need of a calm, cool hand. Today, it can’t be him.
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@BradRossComms
Brad Ross
1 month
@Acyn The truth? No one needs to “buy it.” The truth is free
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@BradRossComms
Brad Ross
1 month
@KamalaHQ BREAKING: Trump utters the truth
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@BradRossComms
Brad Ross
2 months
@GMillerTSN Infuriating. Makes the game unwatchable.
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@BradRossComms
Brad Ross
2 months
@Devin_Heroux The diving is outrageous. How is the sport taken so seriously by so many?
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@BradRossComms
Brad Ross
27 days
@gtconway3d @NABJ If you wrote this scene as a script, you know about a racist and misogynistic candidate for president and submitted it to a studio, they’d tell you to piss off with your insane and offensive dialogue.
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@BradRossComms
Brad Ross
25 days
@MarcScottEmery @liberal_party Tainted weed supply? Sober up ffs
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@BradRossComms
Brad Ross
27 days
@KamalaHQ Garbage human.
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@BradRossComms
Brad Ross
4 months
@dalter That humpback’s gonna be a problem
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@BradRossComms
Brad Ross
26 days
@Acyn Makes a joke. Garbage human.
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@BradRossComms
Brad Ross
1 month
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@BradRossComms
Brad Ross
3 months
@konigoat No Canadian says that. Ever
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@BradRossComms
Brad Ross
24 days
@gtconway3d Pushing aside that G20 leader for a photo. Asshole.
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@BradRossComms
Brad Ross
24 days
@meyer_lucas So good. Formidable!
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@BradRossComms
Brad Ross
29 days
@MrFrascaD They journalists not cheerleaders. Jesus.
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@BradRossComms
Brad Ross
1 month
@anammostarac Cuz it wasn’t a school shooting competition
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@BradRossComms
Brad Ross
22 days
@JOANNAessayist Here you go: “I read this book so you didn’t have to.”
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@BradRossComms
Brad Ross
1 month
@natalie_allison Area reporter writes a thing
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@BradRossComms
Brad Ross
2 months
@ConsumerSOS Excellent news.
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@BradRossComms
Brad Ross
4 months
These officials are an embarrassment #leafsforever
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@BradRossComms
Brad Ross
1 month
Can the orchestra start playing him off the stage now? He’s well into dictator running time for a speech.
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@BradRossComms
Brad Ross
1 month
@ezraklein Sliding back into his old self as he ignores the teleprompter. Man is a charlatan.
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@BradRossComms
Brad Ross
3 months
@hexagraeme Using terminal stations to indicate direction of travel is common in transit wayfinding the world over. YOU might know which way east and west is, but not everyone using the subway does.
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@BradRossComms
Brad Ross
22 days
@highbrow_nobrow Barr’s arrogance is infuriating; his complicity terrifying.
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@BradRossComms
Brad Ross
1 month
@tddt_5115 Joe Bowen is the homer. I don’t expect TV PbP guys to be homers.
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@BradRossComms
Brad Ross
1 month
@MLSTrollz Our media have integrity. Thank god for that.
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@BradRossComms
Brad Ross
1 month
@BarDown “Ice hockey”? Your credibility just melted a little
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@BradRossComms
Brad Ross
2 months
@MarkBourrie Gathering of rodeo clowns
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@BradRossComms
Brad Ross
5 months
@doctor_oxford The palace created the speculation. It was communications malpractice.
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@BradRossComms
Brad Ross
2 months
@sophienadeau Well put.
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@BradRossComms
Brad Ross
1 month
@instablog9ja CTE has found a new home
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@BradRossComms
Brad Ross
26 days
@AnnMConnors Whatever you do, never get in a boat with him.
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@BradRossComms
Brad Ross
6 months
@NHLPlayerSafety And Matt Rempe on Ilya Lyubushkin? When’s that hearing?
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@BradRossComms
Brad Ross
4 months
@dalter There’s an old media relations adage: don’t repeat a negative
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@BradRossComms
Brad Ross
4 months
Come on Sammy #LeafsForever
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@BradRossComms
Brad Ross
5 months
@BobPickard Good find, Bob! Reporter-advocate does the journo profession no favours here. If he just wanted a fight to play on TV at 6 o’clock, I suppose he got it. But then he got completely owned. No idea if the president’s statements were accurate, but didn’t matter. I was rooting for him
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@BradRossComms
Brad Ross
27 days
@RonFilipkowski What strip club did you get this briefing at, creepy weirdo?
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@BradRossComms
Brad Ross
2 months
@ConsumerSOS Little things make big differences
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@BradRossComms
Brad Ross
2 months
@mindoverdata GTHA perhaps, not Toronto. City pop is about 2.9 million
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@BradRossComms
Brad Ross
4 months
@dalter He can’t be serious
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@BradRossComms
Brad Ross
1 month
@AMAprmaven Hey frenemy, I refrained from using an old key message that the Davisville Station escalator carries more people in a single day than all of GO Transit across their network 😂
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@BradRossComms
Brad Ross
2 months
@RobbieSnipe @Devin_Heroux At least there’s a penalty for it in hockey
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@BradRossComms
Brad Ross
1 month
@AgathaChocolats For sale: moose bath. Moose included.
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@BradRossComms
Brad Ross
1 month
Holy moly, a must watch for anyone in comms.
@TheNewsAgents
The News Agents
1 month
“Can you answer the question?” “Emily, you need your head examined.” Key Trump ally Kari Lake, who is being sued for repeated false claims of election interference, doubles down. @maitlis | @GlobalPlayer
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@BradRossComms
Brad Ross
2 months
@RM_Transit Not even close.
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@BradRossComms
Brad Ross
27 days
@Acyn The worst human is talking. Feel free to ignore or ridicule. Both are easy to do.
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@BradRossComms
Brad Ross
3 months
@epdevilla Congratulations, Eileen. Your sense of calm when there were so many unknowns - seemingly daily - was the leadership needed that you provided. A sense of humour didn't hurt either. Thanks for all of it. Brad
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@BradRossComms
Brad Ross
3 months
@conservfam7 @acnewsitics You’re thinking of Alex Jones
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@BradRossComms
Brad Ross
2 months
@J_Swish24 Next: eating dinner through a straw post-retirement. National Huckleberry League
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@BradRossComms
Brad Ross
23 days
@jenniferelle_ And yet doesn’t allow comments on her own shameless dig. That’s weird
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@BradRossComms
Brad Ross
3 months
@_simpli_shani @fasc1nate We can only hope he died alone and afraid
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@BradRossComms
Brad Ross
4 months
@lukefoxjukebox Head games. If Nylander is truly unable to play, what was he doing dressed this week? Not buying what they’re peddling
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@BradRossComms
Brad Ross
4 months
@reporterchris Rielly got five games for far less. Does anyone understand how this league operates?
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@BradRossComms
Brad Ross
4 months
@ScoutingTheRefs @MapleLeafs @NHLBruins As long as Kerry Fraser stays retired, I’m good. #LeafsForever
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@BradRossComms
Brad Ross
29 days
@TroyArthurK @philmarfisi Nameless the Great was in need of a proper first name. He travelled to boroughs the world over in search of one until one day, travelling in a houseboat along the Trent Severn waterway on summer holiday, he happened upon a giant lock in the teeming metropolis of Peterborough.
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@BradRossComms
Brad Ross
1 month
@RonFilipkowski Car Pool Jerky Offy?
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@BradRossComms
Brad Ross
2 months
@AmericaPapaBear @BidenHQ He’s a legendary liar, JFC
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@BradRossComms
Brad Ross
2 months
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@BradRossComms
Brad Ross
4 months
@tmlfaninvan Good one. Another winning argument.
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@BradRossComms
Brad Ross
4 months
@PatMcAfeeShow @BizNasty2point0 @BostonConnr Learn to pronounce Toronto properly. Jesus
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@BradRossComms
Brad Ross
27 days
@BFriedmanDC Classic creep
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@BradRossComms
Brad Ross
3 months
@dmrider I can’t believe someone hit send on that email.
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@BradRossComms
Brad Ross
4 months
@Rainmaker1973 Smokers know all of this. The issue is addiction not “ew so gross.”
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@BradRossComms
Brad Ross
2 months
@BullandBaird Have you been to Blue Mountain in Collingwood, Ontario? Stunning no matter the season
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@BradRossComms
Brad Ross
4 months
@ChiefPeggTFS @Toronto_Fire Proud to call you a friend - one built during a dark time that you led here at home. Your leadership was an inspiration and kept many of us going when we didn’t think we had anything left to give. Thank you, Matt. Can’t wait to see what’s next. Brad
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@BradRossComms
Brad Ross
24 days
@ettingermentum When people tell you who they are, believe them.
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@BradRossComms
Brad Ross
5 months
@Shannon79053723 Communications malpractice and gross incompetence at the grandest scale. The disappointment will be legion when it all comes out.
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@BradRossComms
Brad Ross
4 months
@JodiesJumpsuit I’d settle for coffee that didn’t taste like Costa Rican mud
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@BradRossComms
Brad Ross
4 months
Tweet media one
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@BradRossComms
Brad Ross
4 months
@warren_weeks I once witnessed a ceo read remarks at a presser, saying aloud “-30-” at the end of the statement.
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@BradRossComms
Brad Ross
4 months
@warren_weeks Kerry Fraser is retired, so there’s that!
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@BradRossComms
Brad Ross
5 months
Leafs have more interest in getting Matthews his 60th than they are winning. Don’t do that boys #LeafsForever
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@BradRossComms
Brad Ross
4 months
Overtime is stress time. You got this heart #LeafsForever
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@BradRossComms
Brad Ross
28 days
@RonFilipkowski Creepy, too. Super creepy
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@BradRossComms
Brad Ross
2 months
@reporterchris Gets traded to Jersey
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@BradRossComms
Brad Ross
5 months
The NTSB is holding a presser to update on next steps around the investigation. The chair, Jennifer Homendy, is extremely impressive - her knowledge, confidence and capability fielding media questions is on full display
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@BradRossComms
Brad Ross
2 months
@TorontoStar The alternative is crumbling infrastructure left unattended, which would elicit a much more difficult question than why some musician, gasp, had to walk.
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@BradRossComms
Brad Ross
4 months
Penalty shot every effing time #LeafsForever
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@BradRossComms
Brad Ross
3 months
Unhinged email from one Toronto cop in response to a complaint about police cars parking bike lanes should be concerning. Latest “HOT Takes” here:
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@BradRossComms
Brad Ross
26 days
@Olivianuzzi Keep it up. Gonna be a cakewalk. The level of Creepy von Clownstick’s stupidity cannot be measured, it is that deep and wide.
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@BradRossComms
Brad Ross
5 months
Mercer’s hold/pick on Dewar goes uncalled on that goal. I’ll never understand officiating in this league. #LeafsForever
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@BradRossComms
Brad Ross
4 months
@BobPickard @mirtle On the latest Leaf Report pod. Stunning. Mirtle makes an excellent point about the number of comms staff on the team, yet seemingly no media training for the players - athletes used to training. Some of the comments coming out locker clean out day were real head scratchers.
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@BradRossComms
Brad Ross
1 month
@gtconway3d @PsychoPAC24 They’re in quotes for a reason.
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@BradRossComms
Brad Ross
2 months
@TaylorMadeGolf Mine are everywhere BUT there
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@BradRossComms
Brad Ross
1 month
Different tone, huh? Unifier, eh? This man is unfit to run to the bathroom.
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@BradRossComms
Brad Ross
4 months
Kelly Hrudy drunk? Not a penalty??? #LeafsForever
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@BradRossComms
Brad Ross
1 month
@CBSNews And the last convicted felon to be president? When was that exactly?
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@BradRossComms
Brad Ross
22 days
@RonFilipkowski These assholes create fear among those who don’t know the stock market isn’t the economy. They’re fcken ghoules.
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@BradRossComms
Brad Ross
5 months
@cselley I guarantee you there are many in the government right now hitting their heads against very hard walls screaming, “WTAF people!?!”
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@BradRossComms
Brad Ross
2 months
My dog has motivational issues. Literally lying like this right now. #doggos #lazydog #scottishdeerhound
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@BradRossComms
Brad Ross
5 months
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@BradRossComms
Brad Ross
2 months
@katSam93 So it would seem.
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@BradRossComms
Brad Ross
23 days
@RonFilipkowski Constantly seeking a father’s approval in such a public manner is the definition of sad and pathetic, especially when that approval will never come and everyone knows it.
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@BradRossComms
Brad Ross
3 months
@_ChanFace @hexagraeme This is not the only signage in the station. There are maps throughout. This is but one set and it is perfectly acceptable and standard for subway systems where one should not assume users know or care which way is east or west, it’s which way the train is headed that’s important
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@BradRossComms
Brad Ross
1 month
@Beany_1 Why must everyone be hitchhiking with this guy?
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