We started working with this newsletter a month ago and it's been a complete turnaround in 30 days.
30 days ago:
- 4,356 subscribers
- 13% open rate
- 1.1% CTOR
Now:
- 8,850 subscribers
- 44.1% open rate
- 5.4% CTOR
That's the power of
@fwdnewsletters
2024 UPDATES: Starting February, email senders will be required to implement the latest authentication standards.
The main reason is to combat phishing and spoofing attempts.
But…
Nobody’s perfect.
But that probably won’t make you feel better after you realize you’ve just sent an email to 100,000 people with a typo.
3 things I‘ve learned from the rare occasions this has happened:
we just sent his first newsletter this morning
and he's already got a hot lead in his inbox
newsletters or bust
- newsletters for agencies
- newsletters for SaaS
- newsletters for creators
- newsletters for podcasts
- newsletters for media brands
newsletters for everyone.
A powerful move for email marketers is to introduce Behavior-Triggered Automations.
They simplify and streamline flows.
But they can be confusing…
Here’s a 3 min crash course:
It’s obvious that newsletter growth is CRITICAL.
But once you’ve grown your newsletter, what is next?
What KPI’s are the right ones to zero-in on?
Here are the 4 that matter most:
@andrewdsouza
If you're starting a protein bar brand, you should probably take Sam's "bad advice"
If you're creating a product that's going to define 100 years of human life, 99.999999% of advice will not apply
If Sam launched a protein bar, he wouldn't have raised $1B
You might have heard this one before: “Nurture your list pre-launch”
What does that mean, though?
It means adding VALUE and BUILDING ANTICIPATION.
Here are 3 Campaigns that do just that:
One of the most prolific modern marketers: Sabri Suby.
His marketing business, KING KONG has generated more than $7.8 billion in sales for clients.
One of his superpowers?
Subject lines.
Here are 8 of his BEST:
Automations can LITERALLY make or break your team.
But 95% of email marketers use them wrong…
Here are 5 Ways to Use Marketing Automation to Improve Team Efficiencies:
25 Ways to SEGMENT your email list:
1 Geographic Location
2 Demographics
3 Industry or Sector
4 Company Size
5 Job Title
6 Interest
7 Purchase History
(continued)
@decimablack
If you get paid to do it, you're a pro
If you're really good at it, then you're an expert
If you're bad at it but really good at convincing people you're good at it, then you're a guru
@seyitaylor
Human creativity will always be the point of origin for anything based on machine learning
We are the training data
AI can only "completely take over" if we've already made everything that can be made
Humanity hasn't even started
We shall email them on the beaches
We shall email them on the landing grounds
We shall email them in the fields and in the streets
We shall never stop emailing
Underrated perk of doing what I do: I LIKE who I work with.
I get to choose clients and collaborators.
It makes my work much more enjoyable, and at the end of the day, makes me much more efficient.
Almost all marketing strategies "work" -- the disconnect often comes when strategies are selected that don't match the ROI time horizon you need.
Indirect approaches like investing in "the brand" DOES work on a long enough time horizon.
But if that's 50% of your spend and you
Simple messages drive the most engagement. It’s definitely true for subject lines. An easy win for email marketing is to review your subject lines and make them MUCH simpler.
Cheat code for selling products online: Sell Products You Believe In.
It’s hard to win long-term if the products you’re pushing aren’t actually solving a problem.
Can you do it?
Yes.
Just because something stands out to you as marketing
Doesn't mean it's good marketing
In fact, the opposite is more true often than not
A lot of great marketing is
- Boring
- Direct
- Invisible
There's effective marketing, and then there's the marketing you notice AS A
Conversion Rate:
Beyond clicks, it's about action.
How many readers are taking the desired step—be it a purchase, a download, or a signup?
Tailor your content to guide them towards these actions.
Results talk.
As I grow my email marketing agency, there are growing pains along the way.
Hiring decisions.
Strategic choices about offers & expectations.
Challenges...
iF i CoUlD bOoK yOu 10,000,000 QuAlIfIeD aPpOiNtMeNtS eVeRy DaY wOuLdN't ThAt ChAnGe YoUr LiFe? WoUlDn'T iT bE a LiViNg HeLl??? ThIs Is ThE sErViCe We PrOvIdE