Unfortunately looks like I'm part of Epic's layoffs today, so if anyone knows of awesome roles send em my way. Things I love/have experience in:
โญ๏ธBrand & marketing
โญ๏ธCreative direction (art & editorial)
โญ๏ธLeadership, management & team growing
โญ๏ธOps, process and pipeline creation
Mentioned this in one of the many threads going on atm about burnout and the games industry, which is a constant struggle in my life. One time my therapist listened, digested and said "You've found a job where you can never do enough, never be enough" and god was that a gut punch
After having been a marketing manager for my entire games career, I'm positively THRILLED to announce that a title change has occurred and I'm now the Head of Brand Communications
@Mediatonic
๐
We've got some hella exciting announcements coming up too!
โญ๏ธIT IS FINALLY TIME. We're hiring on our marketing team! Join us! โญ๏ธ
Game capture artist
Video editor
Community 3D artist
3D marketing artist
Sr 1st Party producer
Creative services producer
Sr marketing manager
Sr influencer relations manager
Marketing director
Each year I work in this industry I'm floored that somehow I get to work on even MORE than I did the year before. It's not always easy (esp. with the special ๐งs 2020 threw in), so I cannot express how much it means to me to share that I'm now Brand Communications Director
โก๏ธ Super excited to say that this lady has been approved for Indefinite Leave to Remain, yasssss!!! โก๏ธ
After 8 years in the UK it's an AMAZING feeling to know I'm safe to stay here and no longer need to worry about stressful visas. Hell yeah! ๐ฌ๐งโ๏ธโค๏ธ
Now that our hefty and resplendent beauty SUNLESS SKIES has left port, it's time for me to embark as well
After nearly 3 years
@failbettergames
it's hard to believe I have less than a week left! Incredibly proud at what we accomplished together. Now onward to new vistas!
Hey ๐ Iโm Haley and I head up Brand
@Mediatonic
Been in games for nearly a decade now. Started out in indie so have worked across production, narrative, QA, and design as well as my usual marketing focus, across 40+ gamesโall different platforms/genres
#WhatAGameDevLooksLike
Eeiii, super excited to announce my new role now that Iโm in the office! Iโm
@Mediatonic
โs (first official?) Marketing and Communications Manager! Canโt wait to share more about all the great stuff that goes on here!
Fall Guys from
@Mediatonic
tosses 100-players together online through escalating rounds of hyperactive mayhem until only one victor remains!
Coming to
@PlayStation
4 and PC in 2020!
Today is the last day of 2020. Itโs also my birthday ๐ฅณ Hereโs to 33!
32 was:
- becoming head of a marketing dept
- lockdown
- launching
@FallGuysGame
- 3/4 terrible relationships
- winning WIG Comms Impact award
- 1/4 finding a sliver of happiness
Honoured to be amongst so many powerful people today across all categories ๐ A big thank you to the folks day in and day out who've helped our comms achieve some mind blowing things the past year. And huge thanks to those who've supported me and my career growth personally! ilu
Never in my life did I think I'd be making an announcement like this ๐ Tonic Games Group and
@Mediatonic
are THRILLED to join the Epic Games family today! ๐
Full news here:
Last day at Failbetter achieved, and even checked off all the boxes on my insane to do list!! Itโs been a crazy 3 years - Iโve learned so much! So surreal to be leaving ๐ฆ
If I can spread any message in the industry itโs this: champion and support your colleagues who donโt have the same privilege you do. Question. Interrogate. Break tradition. We need support from both sides to make this the industry we want to see ๐
Excited to announce that after 5 years of working to grow the Fall Guys and Mediatonic brands I'm moving over officially to Epic into a new role which will allow me to help out brands across their portfolio ๐
Longer mushy, nostalgic post on LinkedIn ๐
Anyone who manages people needs to go through more than one session of people management training
Companyโs should have a clear route of progression for each role, and share and use these in 1-2-1s/reviews etc. Itโs not the employeeโs responsibility to do that
Friday was my 3 year
@Mediatonic
anniversary ๐ It honestly feels like 30, because of all the amazing things I've been able to accomplish each year. Every day is a surprise. The people I get to work with inspire me with their creativity, skill and kindness daily. What a dream ๐
Which is to say, I've still not solved it. I love what I do but it often hurts me and my physical and mental health. And for anyone struggling with similar things, my heart really goes out to you. It's fucking difficult.
.
@failbettergames
we are bringing home two
@GameDevHeroes
awards! Thank you for the nominations - we were both shocked! What tough competition! Really great vibe to the whole event as well ๐
Hey
#MeetTheDev
Iโm Haley! Iโve been in the industry for 5ish years.
I have an MBA in Creative Industries Management, an MA in Game Design, and a BFA in Communications Design. All those degrees help me do some kickass marketing/pr
My most recent work is on Failbetterโs 3 IPs
One thing our industry could desperate use more of is proper mentor/teaching on the job. (With indies at least) everything and everyone is flying around by the seat of their pants and very little time is actually set aside to purposefully skill people up
So many feelings after joining MT in 2019 as their 1st marketer, spending a wild year marketing the studio across the UK & Madrid, launching Fall Guys, building an amazing publishing team (who thankfully seem safe from this), managing the acquisition integration etc to this
*demon stands amid your destroyed work space*
Demon: *booming* HOW? How were you able to summon me?!
Marketer:
*checking google calendar* I thought our weekly meeting wasnโt until 4?
*demon stands amid your destroyed work space*
Demon: *booming* HOW? How were you able to summon me?!
Programmer (frantically and repeatedly pressing CTRL-C in a terminal window): I donโt know, I was just trying to undo a Git submission!
The Norwegian translation for the Sunless Sea tagline came back "Gร BANANAS. SPIS MANNSKAPET. Dร." even if it's not totally on point, I want this on a t-shirt IMMEDIATELY
I wanted a Fall Guys-y icon I could use on Discord and Twitch and a few other places, and look AT THIS AMAZING THING
@emmapeddieart
's done for me! OMG. IT'S SO PERFECT. I LOFF HER.
Hey, Iโm Haley the director of brand
@Mediatonic
. Been in games for 10 years
During which, even in publishing roles Iโve worked on narrative, writing & art for the game itself, plus covering business needs, operations, production & more. Itโs a joy ๐ค
#WhatAGameDevLooksLike
Look what arrived! ๐คฉ Thank you
@MCV_DEVELOP
๐ It can feel exhausting sometimes trying to break that glass ceiling, but itโs been wonderful to see the progress thatโs been made even in the past 5 years
Canโt believe we won two categories at the
#DevelopStars
against such great titles! Excited our
@FallGuysGame
team get this time to celebrate together finally ๐ฅฐ
From all of us at Splash Damage we wanted to wish our friends at
@Mediatonic
a big congratulations on their launch of
@FallGuysGame
!
We're sure you're all going to love it and we can't wait to battle you guys for the crown today! ๐๐
#FallGuysGame
|
#FallGuys
Promoted to Head of Brand Comms, announced Tonic Games Group, launched Murder By Numbers and Fall Guys, hired some amazing people, lost 30lbs (so far), paid off my credit cards, survived some gnarly relationship stuff, started therapy and am still going ๐๐ด
Excited now that our
#TonicGamesGroup
announcement is live that I can say that there's kind of like a part 2 to my title change -- as I'm Head of Brand Communications for Tonic Games Group! ๐
(more below on how that works)
2016: just left my abusive relationship and abusive 1st games job, heaviest Iโve ever been, excited to start as an in-house marketer
2021: director of brand at a studio I always wanted to get back to, renovating my own flat, finally finding myself and taking care of her
2016: at RuneFest, having just started my first games industry job as the email girl at Jagex who, according to one person, had โnothing in her headโ
2021: smashing it as a Senior Narrative Designer, doing my dream MA, lots of things in my head
I just got out of a relationship with a James. The first 6/8 guys who messaged me on a dating app are also named James
Why must the UK torture me this way. The other two are people with my dadโs name. Why have you forsaken me
Totally forgot I could probably join in
#VisibleWomen
โจ
I'm predominantly a marketing manager, but I am also usually our marketing artist too! That means making a lot of gifs/social images but also things like logos or the SKYFARER character sheeet design!
Games marketing tip of the day:
You are not your gameโs target audience. Find out who they are (genre research, precious game studies, player surveys, competitor analysis). Find out where they are, what they like/dislike, how they find new games, what keeps them engaged
I've been ruminating on is how these last two WFH years has made the pace of digital work relentless. I used to think 'oh wow how would I have survived launching Fall Guys IRL, travelling, doing all the things we did etc.' but actually realising that would have slowed things
When it rains it pours and all that. Guess who post unexpected breakup has to stay locked inside for the rest of their hols because their new flatmate got covid? Also guess who already has massive amounts of germaphobe anxiety. And who had just started to make progress at the gym
Tomorrow for Valentineโs Day Iโll happily receive:
๐ฅ enchanted flowers
๐ฎ poor unfortunate souls
๐ค hearts that whisper secrets
๐ pledges to the
@blackforestcult
๐งโโ๏ธ absinthe
Oh, and chocolate ๐ซ
Canโt believe weโve passed 2m Steam sales in just one week ๐ Especially when you compare it to Taylor Swift selling 846k of her new album in its first week. Dang.
Brits are always like โwow you actually have a town in the US called Plainville??โ
When I just found out you
Have a town
called Binfield
BINFIELD???
When someone references a brand campaign/event from 2019 as the reason
@Mediatonic
1st came on to their radar it's so heart-warming. Itโs wild to think back to being the sole marketer, now that our team has grown to nearly 20 and we're still hiring๐
Nothing tastes better than crosstown donuts except maybe when theyโre surprise crosstown donuts because your friend knew you had a tough week ๐ญ๐
I am both the busiest I've been at work since lockdown started and full of 'the world is on fire' existential dread. Trying to remain strong (functioning?), trying to help where I can and trying to be kind to myself when weak moments happen. Sending out ๐ to everyone
So
@richardcobbett
announced a vampire RPG today with
@WadjetEyeGames
. I don't think I've ever been so excited for a game to come out ๐ฌ Bring on the Kickstarter September 5th!
Been getting so many LinkedIn messages since Fall Guys came out it's been hard to keep up. I went in to try to sort them today and noticed one of my uni exes has messaged me there simply with the word 'Masshole' ๐คฃ Which is what people in New England call folks from Massachusetts
If you're ever feeling awkward, please know that upon leaving a date, I accidentally opened Tinder instead of Uber with them looking directly at my phone
Thank you and good night
For any devs forming new studios, would love to work with you! Can help with:
๐ค Studio identity
๐ค Branding
๐ค Comms & PR
๐ค Interview prep
๐ค Game positioning
๐ค Marketing
๐ค Store page/websites
๐ค Content plans
A big ๐ฉ for me when looking at companies is when marketing is hyper focused on data. Assessing what works/doesnโt is great, but our industry changes rapidly and data is only ever going to show the past. We need human creativity, iteration and even failure to make something great
Today is both the end of the year and my birthday ๐ฅณ Wanted to say thanks to all you wonderful humansโeven though social media can be a bit of a trashfire, staying connected to you all this year has helped me loads. Thanks for the chats, memes, stories, photos and support
Updating my CV and my brain still doesnโt compute these numbers. So fortunate to have marketed Fall Guys from announce and beyond
โญ๏ธmost downloaded PS+ game of all time
โญ๏ธ 50m players within 2 weeks of going F2P
โญ๏ธ 230k levels made within 48h launching our level editor