I’m honored and humbled. Everyday I see what’s possible and the ability for Marketing to lead and make a difference! Thank you
@SAP
for believing in me and for the honor
@Forbes
@Sprinklr
@jenny_rooney
🙏🥰
Grateful. The past 6 years at
@SAP
have been ones of purpose, creativity & growth – it’s been incredibly rewarding. I’ve decided to take the next step in my own personal journey, departing my role as SAP’s Global CMO at the end of February. ❤️🙏
Today
@BrandZRankings
announced its list of the 2019 Global Top 100 Brands and it’s truly an honor to have
@SAP
listed as number 16! Congratulations to the entire SAP community for helping continue to grow our brand and make the world run better.
Honored to be partnering with
@NowUnitedMusic
, as we help them implement data-driven intelligence to improve the fan experience, while expanding SAP’s footprint in the world of music to reach our customers in new ways.
#MWCA18
.
@SAP
named as the world’s 17th most valuable brand! Moving up four spots from last year! There is no stopping the power of our purpose to help the world run better and improve people’s lives 💛
#TheBestRun
A truly difficult and important decision to make, but this is the best path forward for our employees, customers, partners and communities. Our teams are working so hard to enable incredible digital experiences over the coming weeks and we look forward to connecting with you!
The health and well-being of our employees, customers, partners, and communities are the top priority for SAP. Due to concerns surrounding COVID-19, we have made the decision to cancel all SAP in-person events for the month of March 2020. Read more here:
Today, we introduce a new category of business called Experience Management! It’s time to relate to every customer as a distinct individual, not as just another face in the crowd. Check out our ad in today’s
@WSJ
and
@mercnews
and
@SAP
@Qualtrics
Taking care of our communities will help us create a world that runs better. Thankful to have the opportunity to help
@SAP
give back to the people of Panama City, Florida who were impacted by hurricane Michael!
@GMA
#TheBestRun
#HappyHolidays
Being a mom is the most rewarding, and important, job that I have (although CMO of
@SAP
is a close second!). This weekend, we celebrate all of the strong, inspiring mothers out there.
#MothersDay
I am so excited to be returning to
@GMA
next week to reveal a very special holiday surprise from
@SAP
! Be sure to tune in at 8:30am ET on December 18. You don’t want to miss it!
#TheBestRun
#SAP4Good
I couldn’t be more proud to announce that
@SAP
has climbed eight spots in one year to become the 12th most purposeful brand on the
@radleyyeldar
fit for purpose index! Truly living our purpose every day from the inside out!
#TheBestRun
#RYPurpose
Looking back on my first year as
#CMO
of
@SAP
, it’s been an incredible learning experience. One of my biggest takeaways? Creativity and authenticity have more weight in the digital age than ever before. I share more insight in my latest blog:
#TheBestRun
Thank you to everyone
@SAP
Hudson Yards for the sweet surprise today! You inspire me every day and I look forward to celebrating many more milestones together. Cheers! 🥂
The top 20% of best performing companies have 27% of women in key leadership roles. Imagine where they'd be with 35%, or 50%. Time to empower more young women!
Honored by recognition. Inspired by innovation.
Thank you
@BrandZRankings
for naming SAP as Germany’s most valuable brand, two years in a row 🎉🎈🎊
#TheBestRun
I’m on my way to a secret location today to unveil
@SAP
’s big holiday surprise on
@GMA
! Catch me on
@ABC
at 8:30am in your local time zone on Dec. 18 to find out where I am and what we’re doing!
What a year!
@sap
is proud to have supported our customers through it all to ensure we could not just pivot, but pirouette, together to help the world run better and improve people’s lives like never before.
#TogetherWeGotThis
Oozing with pride to be named a Top 20 Best Global Brand by
@Interbrand
!
@SAP
’s brand has been 47 years in the making and we look forward to continuing the momentum in 2020 and beyond 🥰👏
#TheBestRun
#BGB2019
"Measure twice, cut once. Always be kind."
@sandrabullockiq
shares sound advice from her parents that guides her life today during her inspiring conversation with
@BillRMcDermott
during
#SAPPHIRENOW
Successful brands are built through experiences. Excited that
@Accenture
and SAP announced today, leading in to
#SAPPHIRENOW
, they’ll team up to elevate digital customer experiences with new industry solutions on
@SAP
#C4HANA
.
We are opening access to SAP Ariba Discovery, so any buyer can post their immediate sourcing needs, and any supplier can respond to show they can deliver. Free to post. Free to respond. Open to everyone.
Six months in as the Global
#CMO
of
@SAP
, and this group of innovative
#marketers
impresses me more each day. Look forward to continuing on this journey.
With one week until
#SAPPHIRENOW
,
@SAP
earns the 17th spot on the 2018
#BrandZ100
list! This is an incredible showing of momentum for our employees, customers and partners. Looking forward to continuing to tell our story next week.
@BrandZRankings
Today’s innovations give us the opportunity to create truly memorable experiences for sports fans – something we value at
@SAP
. Honored to be listed among the remarkable women who are disrupting sports to improve the fan journey! Thank you
@Adweek
.
“The more you grow the more obsessed you need to become about learning. You need to open up yourself with curiosity and humility to be able to try new things.” Our Co-CEO
@JenniferBMorgan
discusses disruption and leadership with
@FastCompany
#FCDavosDialogues
#WEF
@SAP
.
@TOMS
popularized the one-for-one business model, and now it's taking it a step further. By enabling customers to choose specific causes to support through their purchases, TOMS is making the experience personal.
@FastCompany
Congratulations to the entire
@SAP
team for being named
#9
on
@PEOPLE
’s 50 Companies That Care List! What an honor to have our commitment to accelerating social good and improving lives through technology recognized!
#50CompaniesCare
#TheBestRun
Since the inception of our Autism at Work program 5 years ago,
@SAP
has hired 128 people on the spectrum - nearly a third of the way to our goal. Building a diverse environment is the first step towards innovation.
@CBSNews
Our new
@SAP
Leonardo Experience Center will soon open in Walldorf and I can’t thank enough our incredible team for the beauty and sophistication of the experience they’ve created! Thank you a million times for your devotion to the
@SAP
brand 🙏
It’s been just about a year since we relaunched our purpose-led brand narrative. Putting our purpose front and center has allowed us to build deeper customer relationships while winning new ones. Hear more about
@SAP
’s purpose journey in
@Forbes
:
Thrilled about
@SAP
’s partnership with the
@WSJ
and the new The Experience Report. Delivering better, more personalized experiences continues to set the best brands apart from the pack and it’s an exciting time to launch a dedicated vertical like this.
#XM
The Jon Bon Jovi Soul Foundation is dedicated to helping the lives of those in need “one SOUL at a time.”
Hear all about the non-profit at
#SAPPHIRENOW
from the man himself, Jon Bon Jovi:
We are so proud at
@SAP
for being
#16
👏❤️Our tireless drive to support our customers and vision to help the world run better is what lives in our culture each day! So proud of our teams worldwide!!
Extremely proud to share that
@SAP
has been named the
#1
Most Valuable brand in Germany by
@K_MillwardBrown
. What a testament to our incredible customers and the tenacity of our employees
#BrandZGermany
When I started my role as
#CMO
, I saw an opportunity to tell the story of the
@SAP
brand in a way that recognized our work to improve lives.
#ICYMI
more on our new brand narrative here:
Such an honor to have joined
@BillRMcDermott
onstage for an empowering keynote! It’s a privilege for me to be able to discuss the incredible work our customers like
@doterra
are doing to achieve their purpose with
@SAP
technology. Thank you for having me, Bill!
#SAPPHIRENOW
“As businesses we have a choice, to do good business for commercial purposes, or to do good business for the good of the world,”
@AdaireFoxMartin
#WebSummit19
@SAP
Honored to have joined
@GMA
this morning to discuss the work
@SAP
is doing to sustain our environment and improve lives. Thank you for having me! Watch the full video, here:
#EarthDay
#TheBestrun
“When the mood goes positive, everything is possible.” Thank you
@BillRMcDermott
for your inspiration to push higher every single day! Let’s go!
#WinnersCircle
@SAP
Of all the Fortune 500 companies, only 24 are led by female CEOs. Female leaders: we have the power to uplift each other through collaboration. Great piece from
@c_frangos
on the importance of women helping women:
@forbes
#gendergap
#womenforward
When only focused on getting to market, brands overlook the incredible effort of aligning with employees first. If you can get 97,000 employees behind your story and brand, it’s so much more impactful. It takes more time, but the success is greater.
#WebSummit
#marketing
.
@SAP
delivered nearly $50,000 worth of toys to the people of Panama City, FL to spread holiday cheer to a community in need after hurricane Michael. It was such a rewarding experience to see our purpose come to life! Love this extended video of my time with
@GMA
:
SAP is at the heart of every one of our customers businesses. We will grow and maintain our relevance to our customers. This is our moment.....inspiring words from
@AdaireFoxMartin
at our North America field kickoff in Las Vegas 👏
@SAP
#ForwardTogether
“We will bring your voice into our organization to shape our future.” Inspiring Town Hall hosted by Jen and Christian with a room full of customers and partners at our
#SAPSelect
forum in Berlin.
.
@SAP
is proud to announce a partnership with
@googlecloud
as we embrace our environmental responsibilities and strive for a Circular Economy.
#Circular2030
My heartfelt thanks for the vision, inspiration and drive you brought
@BillRMcDermott
🙏 I personally cannot thank you enough for your leadership and friendship. Thank you a million times. Congrats
@JenniferBMorgan
and
@ChrstnKlein
as you lead us forward!
After 17 years at SAP,
@BillRMcDermott
is stepping down from his position as CEO. In activating its long-term succession plan,
@JenniferBMorgan
and
@ChrstnKlein
have been appointed Co-CEOs, effective immediately, with the approval of the Supervisory Board.
Sometimes, the biggest thing holding women back is each other. By opening doors and acting as a sounding board or mentor, we can have a profound impact on another woman's career. Beautiful piece on
#genderequality
and purpose,
@jennvzande
.
Walk This Way is our digital series that takes you behind the scenes of the world’s most fascinating workplaces
Take a tour of
@SAP
’s new Hudson Yards headquarters in NYC with Global CMO
@AliciaTillman
Excited to kick off
#SAPPHIRENOW
with this year's Global Partners Summit! Partnerships with Purpose is incredibly important to
@SAP
. Together, there are no limits to what we can achieve!
#ASUG2018
#TuesdayThoughts
: Consumers look for brands who speak to them like human beings. Let's get away from business jargon and start communicating in more inclusive ways.
This Friday,
@SAP
will be holding an Autism at Work symposium with the Philadelphia
@Eagles
, to educate others on how hiring talented employees on the autism spectrum can truly benefit businesses. Register now:
What an honor to kick off
#WorldPrideNYC
with colleagues from around the world!
@SAP
is proud to celebrate diversity and inclusion today and every day!
#PrideatSAP
🏳️🌈
Almost a year after putting brand purpose at the forefront of our business decisions at
@SAP
, we’ve seen true societal, economic and environmental impact. I discuss the attributes of a
#purposedriven
brand, in my newest blog: