Alicia Tillman @aliciatillman Twitter profile

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@hbssa

Alicia Tillman

@aliciatillman

6 years

ANGIE!!!!!!!! We are so happy for you!!! @SAP @SAPSports @WTA #TeamAngie #Wimbledon @AngeliqueKerber

Wimbledon

@Wimbledon

6 years

The moment ＠AngeliqueKerber won #Wimbledon for the first time 🏆 #TakeOnHistory

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Alicia Tillman

@aliciatillman

5 years

I’m honored and humbled. Everyday I see what’s possible and the ability for Marketing to lead and make a difference! Thank you @SAP for believing in me and for the honor @Forbes @Sprinklr @jenny_rooney 🙏🥰

SAP

@SAP

5 years

A top brand needs a top CMO. 🙌 Congratulations to @aliciatillman , named on @Forbes ' list of 50 Most Influential CMO 🎉

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Alicia Tillman

@aliciatillman

4 years

Grateful. The past 6 years at @SAP have been ones of purpose, creativity & growth – it’s been incredibly rewarding. I’ve decided to take the next step in my own personal journey, departing my role as SAP’s Global CMO at the end of February. ❤️🙏

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Alicia Tillman

@aliciatillman

5 years

This is true #GirlPower 💪 We are so happy for this next chapter of @SAP with our incredible leader @JenniferBMorgan 🥰

The Female Quotient

@femalequotient

5 years

When purpose meets passion we're unstoppable. That describes @jenniferbmorgan to a T. Congratulations on your appointment as co-CEO of @SAP !

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Alicia Tillman

@aliciatillman

4 years

Super proud @SAP is ranked as the 17th most valuable brand in the WORLD! Our brand is stronger than ever and the best is yet to come 🌟

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Alicia Tillman

@aliciatillman

4 years

So #proud to make this happen during this great time of need, this is the incredible work of our @SAPAriba marketplace!

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Alicia Tillman

@aliciatillman

5 years

Today @BrandZRankings announced its list of the 2019 Global Top 100 Brands and it’s truly an honor to have @SAP listed as number 16! Congratulations to the entire SAP community for helping continue to grow our brand and make the world run better.

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Alicia Tillman

@aliciatillman

6 years

Honored to be partnering with @NowUnitedMusic , as we help them implement data-driven intelligence to improve the fan experience, while expanding SAP’s footprint in the world of music to reach our customers in new ways. #MWCA18

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Alicia Tillman

@aliciatillman

5 years

Celebrating the 30th anniversary of #SAPPHIRENOW with @TamaraMcCleary !

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Alicia Tillman

@aliciatillman

3 years

So many memories and friendships made along this journey – 6 unforgettable years! Thank you, @SAP .

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Alicia Tillman

@aliciatillman

6 years

. @SAP named as the world’s 17th most valuable brand! Moving up four spots from last year! There is no stopping the power of our purpose to help the world run better and improve people’s lives 💛 #TheBestRun

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Alicia Tillman

@aliciatillman

4 years

A truly difficult and important decision to make, but this is the best path forward for our employees, customers, partners and communities. Our teams are working so hard to enable incredible digital experiences over the coming weeks and we look forward to connecting with you!

SAP

@SAP

4 years

The health and well-being of our employees, customers, partners, and communities are the top priority for SAP. Due to concerns surrounding COVID-19, we have made the decision to cancel all SAP in-person events for the month of March 2020. Read more here:

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Alicia Tillman

@aliciatillman

6 years

Today, we introduce a new category of business called Experience Management! It’s time to relate to every customer as a distinct individual, not as just another face in the crowd. Check out our ad in today’s @WSJ and @mercnews and @SAP @Qualtrics

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Alicia Tillman

@aliciatillman

6 years

Taking care of our communities will help us create a world that runs better. Thankful to have the opportunity to help @SAP give back to the people of Panama City, Florida who were impacted by hurricane Michael! @GMA #TheBestRun #HappyHolidays

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Alicia Tillman

@aliciatillman

5 years

I am so excited to announce that @karliekloss will join me at #SAPPHIRENOW for our Day 3 keynote! Will you be joining us? @kodewithklossy

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Alicia Tillman

@aliciatillman

6 years

Thrilled to unveil our new @SAP tv and digital commercial! BUSINESS can change the world! #TheBestRun

SAP

@SAP

6 years

The best-run businesses can make the world run better. See how: #TheBestRun

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Alicia Tillman

@aliciatillman

5 years

Thank you for the Orlando welcome @MCO 😊 Excited for the arrival of our customers and partners 👏 #SAPPHIRENOW @SAP

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Alicia Tillman

@aliciatillman

6 years

Being a mom is the most rewarding, and important, job that I have (although CMO of @SAP is a close second!). This weekend, we celebrate all of the strong, inspiring mothers out there. #MothersDay

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Alicia Tillman

@aliciatillman

6 years

I am so excited to be returning to @GMA next week to reveal a very special holiday surprise from @SAP ! Be sure to tune in at 8:30am ET on December 18. You don’t want to miss it! #TheBestRun #SAP4Good

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Alicia Tillman

@aliciatillman

6 years

Today. Is. The. Day. #BringIt @SAP #SAPPHIRENOW

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Alicia Tillman

@aliciatillman

7 years

Proud to debut our new @SAP television spot with the brilliant #CliveOwen during @PresidentsCup this weekend on @nbc

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Alicia Tillman

@aliciatillman

6 years

I couldn’t be more proud to announce that @SAP has climbed eight spots in one year to become the 12th most purposeful brand on the @radleyyeldar fit for purpose index! Truly living our purpose every day from the inside out! #TheBestRun #RYPurpose

Radley Yeldar

@radleyyeldar

6 years

What is a brand with purpose? We’ve ranked the most purposeful brands in our new Fit for Purpose research. Explore it here: #RYPurpose #RYPurpose

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Alicia Tillman

@aliciatillman

5 years

It’s finally here!! Can’t wait for the official opening of #SAPPHIRENOW at 9am ET! So excited I can’t stand it 🤪🥰💪

SAP

@SAP

5 years

Winning in the Experience Economy. SAP CEO @BillRMcDermott opens #SAPPHIRENOW at ⌚ 9:00 a.m. ET. Join us:

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Alicia Tillman

@aliciatillman

6 years

Looking back on my first year as #CMO of @SAP , it’s been an incredible learning experience. One of my biggest takeaways? Creativity and authenticity have more weight in the digital age than ever before. I share more insight in my latest blog: #TheBestRun

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Alicia Tillman

@aliciatillman

5 years

We are partnering with @NowUnitedMusic to help find member #15 using our SAP @Qualtrics technology! Vote now!

Now United

@NowUnitedMusic

5 years

It's time to VOTE! Help us choose country #15 !

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Alicia Tillman

@aliciatillman

4 years

Honored and humbled to have received the Gold Marketing Executive of the Year award from @TheStevieAwards ! Thank you! 🙏

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Alicia Tillman

@aliciatillman

4 years

Truly honored for being recognized on the @Forbes Most #InfluentialCMOs list alongside so many remarkable and inspiring marketers! Cheers! 🥰👏✨

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Alicia Tillman

@aliciatillman

5 years

Thank you to everyone @SAP Hudson Yards for the sweet surprise today! You inspire me every day and I look forward to celebrating many more milestones together. Cheers! 🥂

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Alicia Tillman

@aliciatillman

7 years

The top 20% of best performing companies have 27% of women in key leadership roles. Imagine where they'd be with 35%, or 50%. Time to empower more young women!

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Alicia Tillman

@aliciatillman

5 years

Congratulations, @JenniferBMorgan , for the amazing accomplishment! 🥰👏

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Alicia Tillman

@aliciatillman

5 years

A beautiful ending to #SAPPHIRENOW ! What a week, forever thankful to our customers, partners and friends for joining us!

Lady Gaga Now 🃏

@ladygaganownet

5 years

The crowd lit up their phones as Lady Gaga performed Million Reasons at the Sapphire Now event last night.

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Alicia Tillman

@aliciatillman

6 years

SAP is Germany's most valuable brand, again! #TheBestRun #BrandZGermany

SAP

@SAP

6 years

Honored by recognition. Inspired by innovation. Thank you @BrandZRankings for naming SAP as Germany’s most valuable brand, two years in a row 🎉🎈🎊 #TheBestRun

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Alicia Tillman

@aliciatillman

6 years

I’m on my way to a secret location today to unveil @SAP ’s big holiday surprise on @GMA ! Catch me on @ABC at 8:30am in your local time zone on Dec. 18 to find out where I am and what we’re doing!

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Alicia Tillman

@aliciatillman

7 years

Thank you @SarahMGellar & Galit Laibow for introducing your amazing company @foodstirs to us today #sheinnovates

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Alicia Tillman

@aliciatillman

4 years

What a year! @sap is proud to have supported our customers through it all to ensure we could not just pivot, but pirouette, together to help the world run better and improve people’s lives like never before. #TogetherWeGotThis

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Alicia Tillman

@aliciatillman

7 years

Tears of joy 💚 Underdogs DO WIN! #Believe #NeverGiveUp #FlyEaglesFly @Eagles #SBLII

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Alicia Tillman

@aliciatillman

6 years

Congrats to our very own @JenniferBMorgan for being recognized for your incredible leadership, inspiration and impact 🎉 @SAP #FortuneMPW

Fortune MPW

@FortuneMPW

6 years

Inside Fortune’s 2018 Most Powerful Women in Business List

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Alicia Tillman

@aliciatillman

5 years

Beautiful evening celebrating the first amendment. Photo credit to the great @jabinbotsford 📸 #WhiteHouseCorrespondentsDinner

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Alicia Tillman

@aliciatillman

5 years

Oozing with pride to be named a Top 20 Best Global Brand by @Interbrand ! @SAP ’s brand has been 47 years in the making and we look forward to continuing the momentum in 2020 and beyond 🥰👏 #TheBestRun #BGB2019

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Alicia Tillman

@aliciatillman

6 years

“Just a small town girl, livin’ in a AMAZING world...” Thank you @JourneyOfficial @DefLeppard for the most memorable night! @TheGarden @arnelpineda #DateNightWithMyLove

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Alicia Tillman

@aliciatillman

6 years

Love being in a taxi in Tokyo and seeing our @SAP TV commercial! #TheBestRun

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Alicia Tillman

@aliciatillman

5 years

My favorite photo from the week standing on the beautiful rooftop patio in our new @SAP Leonardo Experience Center in Walldorf! #TheBestRun

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Alicia Tillman

@aliciatillman

6 years

I couldn’t be more excited as we get set to welcome you to #SAPPHIRENOW2018

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Alicia Tillman

@aliciatillman

6 years

Thank you @Ginger_Zee @tjholmes and amazing @GMA producer @jilianGMA for your partnership in bringing cheers (and happy tears) to Panama City, Florida this holiday season ✨☀️ #GMA #TheBestRun @SAP

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Alicia Tillman

@aliciatillman

5 years

"Measure twice, cut once. Always be kind." @sandrabullockiq shares sound advice from her parents that guides her life today during her inspiring conversation with @BillRMcDermott during #SAPPHIRENOW

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Alicia Tillman

@aliciatillman

7 years

For everyone still deciding on their New Year's Resolution - here's a tip from @BillRMcDermott #WednesdayWisdom

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Alicia Tillman

@aliciatillman

5 years

Successful brands are built through experiences. Excited that @Accenture and SAP announced today, leading in to #SAPPHIRENOW , they’ll team up to elevate digital customer experiences with new industry solutions on @SAP #C4HANA .

Accenture and SAP to Elevate Digital Customer Experiences Through Co-Development and Co-Innovation...

ORLANDO, Fla; May 6, 2019 - Accenture (NYSE: ACN) and SAP SE (NYSE: SAP) announced they are co-developing and co-innovating to accelerate the develop

newsroom.accenture.com

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Alicia Tillman

@aliciatillman

4 years

We are opening access to SAP Ariba Discovery, so any buyer can post their immediate sourcing needs, and any supplier can respond to show they can deliver. Free to post. Free to respond. Open to everyone.

SAP

@SAP

4 years

With the largest business network in the world, SAP is here to help ensure your supply chain remains unbroken. Learn more at @SAPAriba

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Alicia Tillman

@aliciatillman

7 years

Six months in as the Global #CMO of @SAP , and this group of innovative #marketers impresses me more each day. Look forward to continuing on this journey.

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Alicia Tillman

@aliciatillman

6 years

A beautiful accolade to reflect the authenticity of our culture @SAP 🌟👏 So proud ❤️

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Alicia Tillman

@aliciatillman

6 years

Love seeing this commercial break during a big Eagles game 🍀 🦅 @SAP #TheBestRun

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Alicia Tillman

@aliciatillman

6 years

With one week until #SAPPHIRENOW , @SAP earns the 17th spot on the 2018 #BrandZ100 list! This is an incredible showing of momentum for our employees, customers and partners. Looking forward to continuing to tell our story next week. @BrandZRankings

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Alicia Tillman

@aliciatillman

6 years

Today’s innovations give us the opportunity to create truly memorable experiences for sports fans – something we value at @SAP . Honored to be listed among the remarkable women who are disrupting sports to improve the fan journey! Thank you @Adweek .

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Alicia Tillman

@aliciatillman

6 years

There’s nothing better than celebrating #NYE with family & friends and having @SAP part of the fun 🎉🥂 Tune in now to @ABCNetwork #TheBestRun @RyanSeacrest @JennyMcCarthy @ShawnMendes

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Alicia Tillman

@aliciatillman

5 years

“The more you grow the more obsessed you need to become about learning. You need to open up yourself with curiosity and humility to be able to try new things.” Our Co-CEO @JenniferBMorgan discusses disruption and leadership with @FastCompany #FCDavosDialogues #WEF @SAP

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Alicia Tillman

@aliciatillman

5 years

So very well deserved for the inspiration, vision and will to win @BillRMcDermott brings to @SAP every single day. Congratulations Bill!

SAP News

@SAPNews

5 years

Congratulations to @BillRMcDermott for being rated a 2019 @Glassdoor Top CEO!

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Alicia Tillman

@aliciatillman

5 years

. @TOMS popularized the one-for-one business model, and now it's taking it a step further. By enabling customers to choose specific causes to support through their purchases, TOMS is making the experience personal. @FastCompany

Toms made buy-one, give-one famous. Now it's updating the model - Fast Company

Now when you make a purchase you can have the shoe company support solutions for one of five different issues. Of course, giving a pair of shoes is still an option.

www.fastcompany.com

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Alicia Tillman

@aliciatillman

6 years

Congratulations to the entire @SAP team for being named #9 on @PEOPLE ’s 50 Companies That Care List! What an honor to have our commitment to accelerating social good and improving lives through technology recognized! #50CompaniesCare #TheBestRun

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Alicia Tillman

@aliciatillman

6 years

An incredible week as we welcomed @Qualtrics @RyanQualtrics to @SAP Hudson Yards and ended the day with the @NYSE closing bell! So excited for the start of our journey together! #XO #TheBestRun

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Alicia Tillman

@aliciatillman

5 years

I was so honored to showcase the @sap_iO Foundry during today's keynote at @SAPPHIRENOW . Thank you, @jasminecrowe , @shrleychen and @vanessawliu for sharing your stories and inspiring us! #TheBestRun #SAPPHIRENOW

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Alicia Tillman

@aliciatillman

6 years

Since the inception of our Autism at Work program 5 years ago, @SAP has hired 128 people on the spectrum - nearly a third of the way to our goal. Building a diverse environment is the first step towards innovation. @CBSNews

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Alicia Tillman

@aliciatillman

5 years

Our new @SAP Leonardo Experience Center will soon open in Walldorf and I can’t thank enough our incredible team for the beauty and sophistication of the experience they’ve created! Thank you a million times for your devotion to the @SAP brand 🙏

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Alicia Tillman

@aliciatillman

6 years

It’s been just about a year since we relaunched our purpose-led brand narrative. Putting our purpose front and center has allowed us to build deeper customer relationships while winning new ones. Hear more about @SAP ’s purpose journey in @Forbes :

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Alicia Tillman

@aliciatillman

4 years

Thrilled about @SAP ’s partnership with the @WSJ and the new The Experience Report. Delivering better, more personalized experiences continues to set the best brands apart from the pack and it’s an exciting time to launch a dedicated vertical like this. #XM

SAP News

@SAPNews

5 years

The Experience Report launches today! SAP CMO @aliciatillman shares more about the brand-new vertical, exclusively sponsored by SAP:

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Alicia Tillman

@aliciatillman

6 years

So proud to welcome the legend and newly inducted Rock and Roll Hall of Famer @jonbonjovi to this year’s #SAPPHIRENOW main stage! @SAP #RockHall2018 @BonJovi

SAP

@SAP

6 years

The Jon Bon Jovi Soul Foundation is dedicated to helping the lives of those in need “one SOUL at a time.” Hear all about the non-profit at #SAPPHIRENOW from the man himself, Jon Bon Jovi:

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Alicia Tillman

@aliciatillman

5 years

We are so proud at @SAP for being #16 👏❤️Our tireless drive to support our customers and vision to help the world run better is what lives in our culture each day! So proud of our teams worldwide!!

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Alicia Tillman

@aliciatillman

6 years

“If you want to be in the software industry, there is no other place to be than at SAP” - thank you @RobertEnslin for the inspiring discussion at #FKOM2019 @SAPLatinAmerica @SAP #TheBestRun

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Alicia Tillman

@aliciatillman

7 years

Extremely proud to share that @SAP has been named the #1 Most Valuable brand in Germany by @K_MillwardBrown . What a testament to our incredible customers and the tenacity of our employees #BrandZGermany

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Alicia Tillman

@aliciatillman

7 years

Let the journey begin!! #SuperBowlLII #FlyEaglesFly 🦅💚

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Alicia Tillman

@aliciatillman

6 years

When I started my role as #CMO , I saw an opportunity to tell the story of the @SAP brand in a way that recognized our work to improve lives. #ICYMI more on our new brand narrative here:

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Alicia Tillman

@aliciatillman

6 years

My favorite day of the year, bring your kids to work day @SAP style! 100 kids, 100 smiling faces, this is what it is all about ❤️

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Alicia Tillman

@aliciatillman

6 years

Such an honor to have joined @BillRMcDermott onstage for an empowering keynote! It’s a privilege for me to be able to discuss the incredible work our customers like @doterra are doing to achieve their purpose with @SAP technology. Thank you for having me, Bill! #SAPPHIRENOW

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Alicia Tillman

@aliciatillman

5 years

“As businesses we have a choice, to do good business for commercial purposes, or to do good business for the good of the world,” @AdaireFoxMartin #WebSummit19 @SAP

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Alicia Tillman

@aliciatillman

6 years

Honored to have joined @GMA this morning to discuss the work @SAP is doing to sustain our environment and improve lives. Thank you for having me! Watch the full video, here: #EarthDay #TheBestrun

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Alicia Tillman

@aliciatillman

5 years

“When the mood goes positive, everything is possible.” Thank you @BillRMcDermott for your inspiration to push higher every single day! Let’s go! #WinnersCircle @SAP

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Alicia Tillman

@aliciatillman

6 years

Times Square is set for our @SAP Earth Day event on @GMA this morning! Tune in at approx. 8:40am to watch @BillRMcDermott on @ABC

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Alicia Tillman

@aliciatillman

6 years

Of all the Fortune 500 companies, only 24 are led by female CEOs. Female leaders: we have the power to uplift each other through collaboration. Great piece from @c_frangos on the importance of women helping women: @forbes #gendergap #womenforward

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Alicia Tillman

@aliciatillman

6 years

When only focused on getting to market, brands overlook the incredible effort of aligning with employees first. If you can get 97,000 employees behind your story and brand, it’s so much more impactful. It takes more time, but the success is greater. #WebSummit #marketing

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Alicia Tillman

@aliciatillman

6 years

. @SAP delivered nearly $50,000 worth of toys to the people of Panama City, FL to spread holiday cheer to a community in need after hurricane Michael. It was such a rewarding experience to see our purpose come to life! Love this extended video of my time with @GMA :

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Alicia Tillman

@aliciatillman

6 years

Rooting for our @SAP brand ambassador @AngeliqueKerber in the #Wimbledon finals on Saturday!! #TeamAngie #GirlPower

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Alicia Tillman

@aliciatillman

5 years

SAP is at the heart of every one of our customers businesses. We will grow and maintain our relevance to our customers. This is our moment.....inspiring words from @AdaireFoxMartin at our North America field kickoff in Las Vegas 👏 @SAP #ForwardTogether

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Alicia Tillman

@aliciatillman

5 years

“We will bring your voice into our organization to shape our future.” Inspiring Town Hall hosted by Jen and Christian with a room full of customers and partners at our #SAPSelect forum in Berlin.

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Alicia Tillman

@aliciatillman

6 years

. @SAP is proud to announce a partnership with @googlecloud as we embrace our environmental responsibilities and strive for a Circular Economy. #Circular2030

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Alicia Tillman

@aliciatillman

5 years

Hooray for @SAP 👏🎉

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Alicia Tillman

@aliciatillman

6 years

Who’s ready for the #HumanRevolution ?! We certainly are! @successfactors #SuccessConnect

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Alicia Tillman

@aliciatillman

5 years

My heartfelt thanks for the vision, inspiration and drive you brought @BillRMcDermott 🙏 I personally cannot thank you enough for your leadership and friendship. Thank you a million times. Congrats @JenniferBMorgan and @ChrstnKlein as you lead us forward!

SAP

@SAP

5 years

After 17 years at SAP, @BillRMcDermott is stepping down from his position as CEO. In activating its long-term succession plan, @JenniferBMorgan and @ChrstnKlein have been appointed Co-CEOs, effective immediately, with the approval of the Supervisory Board.

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Alicia Tillman

@aliciatillman

6 years

Sometimes, the biggest thing holding women back is each other. By opening doors and acting as a sounding board or mentor, we can have a profound impact on another woman's career. Beautiful piece on #genderequality and purpose, @jennvzande .

Hold the door open: To achieve workplace gender equality, women must help women

Supporting women in the workplace: To achieve gender equality in the workplace, women must hold the door open for other women.

www.the-future-of-commerce.com

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Alicia Tillman

@aliciatillman

5 years

Hudson Yards is such a special place for @SAP – loved taking Ryan and the @NYSE around the office!

NYSE 🏛

@NYSE

5 years

Walk This Way is our digital series that takes you behind the scenes of the world’s most fascinating workplaces Take a tour of @SAP ’s new Hudson Yards headquarters in NYC with Global CMO @AliciaTillman

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Alicia Tillman

@aliciatillman

4 years

NEVER should there be a place for racism and hatred. To change we need love, compassion, empathy and justice. ❤️

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Alicia Tillman

@aliciatillman

6 years

Excited to kick off #SAPPHIRENOW with this year's Global Partners Summit! Partnerships with Purpose is incredibly important to @SAP . Together, there are no limits to what we can achieve! #ASUG2018

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Alicia Tillman

@aliciatillman

6 years

#TuesdayThoughts : Consumers look for brands who speak to them like human beings. Let's get away from business jargon and start communicating in more inclusive ways.

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Alicia Tillman

@aliciatillman

4 years

Very proud of our 100k amazing employees leading tirelessly for our customers everyday to make this success possible 💛

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Alicia Tillman

@aliciatillman

5 years

What an inspiring day judging the @sap @dell #AutismatWork hackathon to find solutions for employees on the autism spectrum through #technology and #partnership ! #sap4good #hack4autism

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Alicia Tillman

@aliciatillman

6 years

Huge congrats to @JenniferBMorgan on her new @SAP #podcast , A Call to Lead. Such an inspirational and motivational podcast for tomorrow's leaders! #acalltolead

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Alicia Tillman

@aliciatillman

6 years

This Friday, @SAP will be holding an Autism at Work symposium with the Philadelphia @Eagles , to educate others on how hiring talented employees on the autism spectrum can truly benefit businesses. Register now:

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Alicia Tillman

@aliciatillman

5 years

What an honor to kick off #WorldPrideNYC with colleagues from around the world! @SAP is proud to celebrate diversity and inclusion today and every day! #PrideatSAP 🏳️‍🌈

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Alicia Tillman

@aliciatillman

5 years

Full house and waiting for you @SAP on Trinity & Second! #SXSW 🤖🎸🎬🌮🍹

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Alicia Tillman

@aliciatillman

5 years

Every day is a great day to work @SAP ! Today, I am especially proud to share two exciting announcements:

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Alicia Tillman

@aliciatillman

6 years

Almost a year after putting brand purpose at the forefront of our business decisions at @SAP , we’ve seen true societal, economic and environmental impact. I discuss the attributes of a #purposedriven brand, in my newest blog:

What Are The Essential Attributes of a Purpose-Led Brand?

Brands understand the inherent value of doing good in the community. As a result, spend becomes a tacit endorsement as people within both the B2B and B2C arenas gravitate towards organizations who...

www.linkedin.com

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Alicia Tillman

@aliciatillman

6 years

“You have to be a purpose led company. Purpose drives more value in the world, a better world,” @BillRMcDermott @SAP #SAPPHIRENOW

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