Nicole Davis @wifemomcpa100 Twitter profile

Pinned Tweet

Nicole Davis

2 years

ALERT! My Online Profit and Loss Template is now available for purchase. I created this web-based form because I was tired of getting Sch C numbers in different formats. #TaxTwitter It's $49 today only! Then, the price increases to $199. #FridayFind

16

5

89

Last Seen Profiles

@Jahr_rah

@thursdaelab

@anmaramery

@hi_irim

@Mbahmaryono77

@JojotoniS

@Veli78068110

@stw_pdg

@U907I

@myhaitianqueen

@0yCnqnhX6KPt5

@MichiMochievee

@supriya5041

@IndoAbgme

@vian_vir_ver

@MovieBabble_

@kuku_luu125

@Jela_Soul

@Ayzkkk

@p_rcos2

@film_craze

@rie_nia

@fl33sh

@julbae23

@neriko_nerineri

@stw_pdg

@amelie_dia

@vkookberies

@Picoin_2021

@RammeharSi44831

@KC_GT_

@2023_ian

@stwmaniax

@ZAGroup_

@EnggoHamadi14

@jenocchu

Nicole Davis

@wifemomcpa100

4 years

I gave a prospect my price. He asked how does that compare to competitors. I said I don’t know and I don’t care. My price is my price. #myfirmmyway #TaxTwitter #pricingshenanigans

26

5

293

Nicole Davis

@wifemomcpa100

1 year

Please send gentle prayers for our oldest son. He was in a motorcycle accident. Thank you!

62

1

219

Nicole Davis

@wifemomcpa100

3 years

This month I am celebrating 7 years as a firm owner. Please congratulate me because this has been one of the hardest (and most rewarding) endeavors of my life. Here’s to you whether it’s been 7 hours or 70 years! Congratulations on your journey thus far!! #tweet100

47

0

220

Nicole Davis

@wifemomcpa100

3 years

I'm feeling like a superhero today! Client's penalty abatement request approved! $363,000 in penalties racked up before working with me and now abated. #reasonablecause #factsandcircumstances #TaxTwitter This calls for wine. 🍷

24

2

213

Nicole Davis

@wifemomcpa100

2 years

The conversation about selling my company has come up. Here's why I won't sell yet: Black CPAs represent less than 1% of all CPAs. That number is even lower for black female CPAs. For me, owning my firm is about representation. This is a starting point. Representation matters.

6

8

213

Nicole Davis

@wifemomcpa100

3 years

A client is upset about going on extension. She says she spent all day YESTERDAY getting biz ready to file. In all emails, I say that our turnaround time is 10-15 business days. She huffed and puffed. And I fired her. I’m not in an explaining mood. Not today!

22

1

201

Nicole Davis

@wifemomcpa100

2 years

The bodies are usually buried on the balance sheet. #Accounting101 Start there. #TaxTwitter

24

7

187

Nicole Davis

@wifemomcpa100

2 years

The 4/15 deadline is no longer reasonable. We need more time. @IRStaxpros @AICPA @NATPTAX @congressdotgov @SenateDems @SenateGOP #TaxTwitter #Petition

13

26

188

Nicole Davis

@wifemomcpa100

2 years

Funny story: I didn’t know what accounting was until I majored in it in college. I was supposed to go into finance. Who else sort of fell into accounting and got stuck (in a good way)?

70

5

176

Nicole Davis

@wifemomcpa100

1 year

I really dislike banks that don't have images of cancelled checks or deposits.

21

3

180

Nicole Davis

@wifemomcpa100

1 year

No ma’am. You cannot put yourself on payroll. You file as a Schedule C. *Well, how do I pay myself? You don’t. Take an owner’s draw. Just don’t call it payroll. *(looks confused) #TaxTwitter #ClientConversations

32

4

178

Nicole Davis

@wifemomcpa100

4 years

Where’s the lie?! @TheBig4Tweets #TaxTwitter #startofweek2

7

39

176

Nicole Davis

@wifemomcpa100

1 year

Etsy find by a friend: Cute, right! #TaxTwitter

13

8

172

Nicole Davis

@wifemomcpa100

2 years

We have made the decision to release about 90% of our tax only clients. We best serve clients that we have a relationship with year-round and not just at tax time. #TaxTwitter

32

5

173

Nicole Davis

@wifemomcpa100

1 year

I am EXCITED to share that I’ve been named the Vice Chair of the Practitioners ENGAGE Planning Committee. 🎉 Thank you to the AICPA for giving me an opportunity to serve and be an advocate for our industry. Thank you @LisaTSimpsonCPA @Aprilshowerstax @jdrewJOA for seeing what

42

4

174

Nicole Davis

@wifemomcpa100

2 years

We’ve released about 30% of our tax only clients. #TaxTwitter Next phase is to sort through those business tax clients that are not monthly clients. Criteria: The bookkeeping has to be completed by us or by an approved bookkeeper…OR we will not do the return. Tired of mess!

23

6

171

Nicole Davis

@wifemomcpa100

1 year

I have so many days like this. #TheStruggleIsReal

6

39

162

Nicole Davis

@wifemomcpa100

1 year

I pinched myself to make sure I'm not dreaming. This time, I am not. I've been nominated for Ignition's Top 50 Women in Accounting this year!! #WomenTalking

24

1

160

Nicole Davis

@wifemomcpa100

4 months

🙌🏾Forbes recently named their Top 200 CPAs in America and I'm thrilled to be among them. What a squad! This recognition isn't just a personal milestone but a testament to the dedication and hard work all the honorees put into our profession each day. Congratulations to you all!

30

4

159

Nicole Davis

@wifemomcpa100

4 years

Got my first PPP loan forgiveness approval. $500k+ loan! This calls for wine. #TaxTwitter

14

0

158

Nicole Davis

@wifemomcpa100

2 years

Just because you’re a small firm or small #business doesn’t mean that you have to think small. I am ecstatic to announce that we completed our first #acquisition and welcomed four new team members. Everyday We Lit! Turning #sidehustlesintoempires #building #thedreamteam

29

4

152

Nicole Davis

@wifemomcpa100

4 years

I’m in 1099 hell. #TaxTwitter

17

13

153

Nicole Davis

@wifemomcpa100

11 months

Who can relate? I mean I don’t have a $50k a month client, yet, but you know.

30

11

150

Nicole Davis

@wifemomcpa100

1 year

Hot Damn! We have a college graduate!!! Introducing Miss Reonia Davis! Accounting Major! #BeautyandBrains #FutureCPA 🎉🎊🥳🎈🎁 #ProudParents @jwdavis318

10

0

148

Nicole Davis

@wifemomcpa100

2 years

New payroll client thought it was a good idea to cuss out my new employee and hang up on her! Somebody (him) must not know that I don’t play that! He knows now! FIRED his ass 2.7 seconds later! #employees1st

6

0

147

Nicole Davis

@wifemomcpa100

3 years

Around this time every year, I rethink my whole life. Tax season blows! #TaxTwitter

12

4

143

Nicole Davis

@wifemomcpa100

2 years

I’m not physically tired. I’m brain tired. Is there a cure for that? Don’t say sleep because I sleep 7-8 hours a night even during tax season. The days are just long and taxing. #TaxTwitter

28

5

143

Nicole Davis

@wifemomcpa100

3 years

Funny story: We RAISED our tax prep prices by A LOT and people are still paying. I thought the number of returns would decrease this year due to $$$ but nope. 😩 🙃

18

3

143

Nicole Davis

@wifemomcpa100

2 years

I had a goal to get 25 tax returns out the door. I completed 19. I’ll take that win. #TaxTwitter

9

0

141

Nicole Davis

@wifemomcpa100

1 year

I accounted and reconciled a bank’s 2+ billion mortgage loan portfolio monthly for several years. A penny reconciliation discrepancy was a no go. I did my job very well. So, when my team tells me that they have a $1,000 reconciliation discrepancy and don’t know what it is, I

34

6

140

Nicole Davis

@wifemomcpa100

3 years

LLC Twitter and TikTok are going to have people in IRS hell! You’ve always had to report ALL of your business income. The $600 reporting requirement did not magically make this a law! #TaxTwitter

11

23

135

Nicole Davis

@wifemomcpa100

1 year

THANK YOU all for the prayers & warm words!! Jaylon (our son) is banged up but home now.

13

0

134

Nicole Davis

@wifemomcpa100

2 years

Is anyone else getting the “I’ve never owed before” declarations from clients? Me: Well, you do this year. Be sure to pay by 4/15.

16

2

133

Nicole Davis

@wifemomcpa100

1 year

#NewProfilePic

17

0

131

Nicole Davis

@wifemomcpa100

3 years

Hear ye, hear ye. My knowledge is my inventory. Randomly asking me a question about your tax situation in my DM is going to get you two things: 1) a scheduling link and 2) a bill. Am I right, #TaxTwitter ?

12

6

128

Nicole Davis

@wifemomcpa100

2 years

I know for the lurkers, #TaxTwitter is like the bad Google reviews. Here, we rant and gripe about a few bad apples. But none of us would keep doing this if it wasn’t for all the great clients that we get to work with. Shout out a great client experience you had this week!

25

4

128

Nicole Davis

@wifemomcpa100

2 years

Intermittent Client: I'm back. Can you do my bookkeeping and taxes this year? Me: Yes but our pricing and process changed. It was $ the last time we serviced you. Now, it is $$$$. Does that work? (no reply) #TaxTwitter

13

2

130

Nicole Davis

@wifemomcpa100

4 years

A tax preparer that depreciates office equipment under $500 needs a good swift kick in the butt. #TaxTwitter

9

2

130

Nicole Davis

@wifemomcpa100

2 years

A great weekend turned mournful. This morning, I found out my grandmother passed away. We just celebrated her 80th birthday. It was a bit unexpected. Still, I am thankful for her life and giving birth to my dad. There would be no me without her. 🥹

49

0

125

Nicole Davis

@wifemomcpa100

3 years

I’m so freakin’ stinkin’ EXCITED! Our company now offers health benefits! This is such a huge milestone for us. It took us 7 years to get here…but Look, Ma we made it! 🎊 #fridayfeeling

18

0

124

Nicole Davis

@wifemomcpa100

2 years

I talked about grieving last week. I had two deaths in the family last Friday evening. My younger cousin and her husband died in a car accident leaving their 3 little ones. I am working and showing up to keep it off my mind. Beyond tragic. #Grief #Life

73

1

124

Nicole Davis

@wifemomcpa100

8 months

Owning a tax firm can be successful and rewarding. Don’t let anyone tell you otherwise. It’s all about how you build it. #TaxTwitter If you’re starting out or wanting to refresh your client list, reply “tax fun” and I’ll share with you (step-by-step) how I grew my tax business

158

6

122

Nicole Davis

@wifemomcpa100

2 years

Accountants and tax professionals always negotiate against themselves. We give discounts before a client even asks. Why?

24

1

121

Nicole Davis

@wifemomcpa100

2 years

Good Morning to everyone except the firms that make folks work 55+ hours a week.

15

2

119

Nicole Davis

@wifemomcpa100

9 months

I have been unsuccessful in getting a coordinated family photo. This is all I got but it’s more than enough. 😍 Take the picture away, say I love you often, and cherish the moments that bring joy. From 25 to 5. They lined up by age (accidentally) 😂 #DavisBunch Happy

13

0

120

Nicole Davis

@wifemomcpa100

2 years

We disengaged a client a few months ago because he was too needy and didn't want to pay for his neediness. He finally hires another bookkeeper. Here is my issue. Why do we need to teach your new bookkeeper how to bookkeep?! That's her job. Make it make sense.

24

0

118

Nicole Davis

@wifemomcpa100

22 days

I’m not your grandpa’s CPA. I’m so much more! Reflecting back on the reception held earlier this month in NY, I am still on a high at being named one of America’s top 200 CPAs by Forbes this year. Thank you to the Forbes team for brightening the spotlight on our profession in a

17

4

120

Nicole Davis

@wifemomcpa100

2 years

The price increase did what the price increase was supposed to do. I have about 1/3 less clients for tax preparation. #TaxTwitter

18

5

116

Nicole Davis

@wifemomcpa100

1 year

Cliff notes from 5 Things to STOP Doing in Your Firm #ENGAGE23 1. STOP putting clients first. This doesn’t mean you ignore your clients. It means you create an employee-centric culture. 2. STOP making revenue the primary objective. Money is important but revisit your

13

11

114

Nicole Davis

@wifemomcpa100

2 years

Dear Client, I understand your frustration but I assure you that I did not electronically file your return incorrectly. It was accepted. You received the acceptance email. The IRS is just doing a good job of making me look bad. Sincerely, A very competent CPA #TaxTwitter

8

1

113

Nicole Davis

@wifemomcpa100

2 years

It’s all about perspectives. Today: One client damn near cussed me out about the price increase. Another client’s exact words were “you’re worth it.” #TaxTwitter Make less room for penny pinchers.

12

3

111

Nicole Davis

@wifemomcpa100

3 years

I “Marie Kondo” my client list. If they don’t spark joy when I think of them, then they have to GO! I’ll go and get a job (maybe 🤪) before I work in a firm filled with clients that I don’t like. I place a lot of value on my peace. #TaxTwitter Release them into that world.

9

1

113

Nicole Davis

@wifemomcpa100

3 years

Prospect called today and needed two partnership returns completed by 9/15. I quote base fee plus the “you waited too late to find someone” fee and she says, it’s too much. I know. Goodbye! #TaxTwitter #tweet100

11

2

114

Nicole Davis

@wifemomcpa100

1 year

The hubs and I are wrapping up 10 days in Europe to celebrate our 20th Anniversary! We started & ended in Barcelona, a city of love. ❤️ We visited Cannes, Tuscany, Rome, and Ajaccio. Lots of eating, sleeping, and shopping! I have so many stories of our adventures to share. From

9

0

112

Nicole Davis

@wifemomcpa100

3 years

Everybody dabbled in stock and crypto last year but don’t expect their tax prep price to change. My comeback: I didn’t increase your fee, you did! #TaxTwitter

0

7

111

Nicole Davis

@wifemomcpa100

1 year

My daughter graduated last month and started working full-time with my firm. I guess she thought it was going to be a cake walk. No ma'am! She learned quickly after being written up for violating company policy. Don't confuse me being mom with me being your employer.

18

0

112

Nicole Davis

@wifemomcpa100

7 months

There are many people new to creating tax return video summaries. I started making these in early 2021 for clients because I could no longer meet with them due to a Covid. If anyone is interested in how I create my videos from using a script to password protecting the video,

41

0

111

Nicole Davis

@wifemomcpa100

2 years

2nd year annual client removed my access from QBO because we did the bookkeeping right & they are upset that they owe $$$ Does that mean I’m fired. When they come back… Me: Go on now, go, walk out the door Just turn around now 'Cause you're not welcome anymore

12

1

110

Nicole Davis

@wifemomcpa100

4 years

I have a tax joke but it’s not ordinary or necessary.

11

4

111

Nicole Davis

@wifemomcpa100

2 years

I’m going to host a free webinar (after tax season) of our tax season workflow that has a “pizza tracker” in the client portal that automatically sends emails 2 clients when status changes and more. I think you can build out any CRM tool to that. I’ll show you ours. Interested?

25

4

107

Nicole Davis

@wifemomcpa100

10 months

One of my first clients was a law firm that needed 7 years of trust accounting in QB desktop. I priced that job at $1500. Yes, one comma five zero zero. That was a pricing fail. He returned two years later with the same issue but I was more confident in my pricing. He went

19

1

107

Nicole Davis

@wifemomcpa100

8 months

Am I the only one that is ready 10 minutes before a meeting (quick glance at clock) and then gets totally sidetracked and almost misses the meeting?

24

3

108

Nicole Davis

@wifemomcpa100

8 months

Let’s talk about how toxic Congress is to the tax community. #TaxTwitter

9

6

102

Nicole Davis

@wifemomcpa100

1 year

A local CPA is retiring after 30 years in practice. His average 1040 price is $300. With 500 clients, he barely breaks $175,000 in annual revenue. I think we've been wrong about why these firm owners don't increase prices. They simply don't want or need to. In this case, this

29

2

102

Nicole Davis

@wifemomcpa100

3 years

Y’all! I thought we left this foolishness in 2021. I need to write a book called, “You have no business being an S-corp” and “Why you should not take tax advice from your cousin’s mechanic”

11

5

101

Nicole Davis

@wifemomcpa100

4 years

Funny story! A friend referred a prospect that needed 3.5 years of bookkeeping done by Friday (yes, this Friday) for a case. I have capacity to do it but I guess he thought he could get it all done for cheap. Nope! #mypriceismyprice you want it done or nah?

18

0

104

Nicole Davis

@wifemomcpa100

7 months

Clients pay our bills. Treat them well. Here are the top 5 ways my firm transformed our tax client experience: 🥇Tax return "pizza tracker" - provides status updates to clients about their tax return with automations; clients love being kept in the loop 🥈Tax return video

9

2

101

Nicole Davis

@wifemomcpa100

3 years

And here we go. Bad bookkeeping leads to not knowing your true profit. Spouses don’t necessarily make good bookkeepers. Saved a dollar but you owe $30,000! #TaxTwitter

8

7

99

Nicole Davis

@wifemomcpa100

7 months

HOW TO CREATE A PROPER TAX RETURN VIDEO SUMMARY 🚨*Really Long Post Alert* Hey #TaxTwitter Here's a quick & easy guide to making tax return video summaries your clients will love: ⭐️Choose desktop recording software like Loom or Vimeo. They're easy to use and have all the

25

2

100

Nicole Davis

@wifemomcpa100

1 month

"I saw that you were perfect, and so I loved you. Then, I saw that you were not perfect and I loved you even more." - Angelita Lim #WomenTalking Today, the hubs and I are celebrating 21 years of marriage. Here’s to our perfect timing in finding each other and building an

22

0

98

Nicole Davis

@wifemomcpa100

2 years

New tax prospect sent me a LIST of tax questions. I said you need a paid consultation. He said he was looking at 3 firms but the other 2 didn’t charge for answering his questions. I wanted to say those other 2 firms are idiots! We mutually agreed that we weren’t a good fit.

15

0

93

Nicole Davis

@wifemomcpa100

8 months

Y’all! Y’all. 🗣️ I got a KEYNOOOOTTE (in my best Oprah interpretation) Catch me on the main stage at Scaling New Heights in Orlando next year. @WoodardCompany #SNH24 Check out the 🔥speaker list:

17

0

99

Nicole Davis

@wifemomcpa100

2 years

I went broke before I started making money in my firm. The story that very few tell. We relied on the hubs’ salary from his day job to support my business and our household for a good six months. Two years later, I retired him from his day job. #hustle #fullcircle #TaxTwitter

6

4

95

Nicole Davis

@wifemomcpa100

4 years

Son’s tooth fell out. He didn’t tell us. So, tooth fairy didn’t visit. He was upset. I had to tell him that the tooth fairy required all teeth be in a Ziploc bag due to COVID. Tonight, he complied. What’s one more lie?! #toothfairy #covidtimes

9

1

96

Nicole Davis

@wifemomcpa100

4 years

Client didn’t like my new pricing and asked for a discount or they’d leave. Me: Don’t threaten me with a good time. (hubby’s favorite saying) #TaxTwitter

14

2

96

Nicole Davis

@wifemomcpa100

1 year

My Accounting Team Lead is wrapping up a 10-day vacation in Hawaii and I was out three days this week at #SNH23 . The recent college graduate we hired last fall held things down in the office. He did a fantastic job managing clients and the work. My team f***** rocks!

9

0

96

Nicole Davis

@wifemomcpa100

2 years

People are really BIG MAD about extensions this year. #chill

11

0

92

Nicole Davis

@wifemomcpa100

1 year

Does #TaxTwitter have a logo? Who wants to be creative and create one for us?

68

0

90

Nicole Davis

@wifemomcpa100

1 year

We splurged a bit for our 20th anniversary trip to Barcelona. 🤑 Delta One seats are se magnifique! Normalize spoiling yourself every now and then. You deserve it! #DavisDestinations

17

0

97

Nicole Davis

@wifemomcpa100

2 years

Today, I started my calls to convert tax only clients to monthly tax maintenance subscriptions. Two calls so far and one CONVERTED. 50% close rate! #TaxTwitter let’s go! Was: $1200 annual business tax return Now: $150/mo subscription #winning

13

0

95

Nicole Davis

@wifemomcpa100

6 months

New lead: I want the following services •Bookkeeping •Tax Planning and Compliance •Payroll Services •Financial Analysis and Reporting •Budgeting and Forecasting •Cash Flow Management •Business Financing Advice •Management Consulting •Succession Planning •Merger and

25

2

95

Nicole Davis

@wifemomcpa100

2 years

It arrived! It’s too hot to wear now but I rocked it today! #TaxTwitter

5

0

92

Nicole Davis

@wifemomcpa100

3 years

There has been a lot of talk about pricing lately. I say set your price and stick to it. When people try to negotiate my price, I say, “You’re not required to use me. You have options. And it’s ok if I’m not one of them.” And keep it moving. #TaxTwitter

6

92

Nicole Davis

@wifemomcpa100

2 years

Large CPA firm told a former client (new to me) that their software did not track fixed assets for depreciation so they refused to provide a tax depreciation schedule. 🤬 People, please! Give the damn depreciation schedules to your clients. #TaxTwitter

14

1

87

Nicole Davis

@wifemomcpa100

7 months

Las year, I had the opportunity to work with a well-known celebrity. My team was excited. I was traveling at the time when I got the inquiry. I called my admin back, told her to turn it down. She was devastated. She gave me all the reasons why this could be good for the firm. I

8

2

93

Nicole Davis

@wifemomcpa100

2 years

Need help! We are looking for an EA, CPA, or just badass tax professional to help us ramp up and manage tax season 2023. Fully remote. Open to individual contractors as well. Tell me what you require for pay. Accepting DMs to start the conversation. #TaxTwitter

17

15

88

Nicole Davis

@wifemomcpa100

3 years

In 2021, I hired a bookkeeper for my firm and it feels so damn good! #shoemakershoes Every accountant needs an accountant.

8

1

92

Nicole Davis

@wifemomcpa100

2 years

I just received the best compliment from a new client. He says, we are the most efficient CPA firm he has ever worked with and it’s been a pleasure working with us. My day is made. ☺️ #TaxTwitter

4

0

87

Nicole Davis

@wifemomcpa100

2 years

We are still waiting for a handful of 8879s. Folks really want to FA&FO today. #TaxTwitter how are y’all doing?

17

0

88

Nicole Davis

@wifemomcpa100

2 years

Hard lesson: Don’t celebrate a new hire until they actually sign the offer letter and show up on day 1. #hiringwoes #hr #nopainnogain

13

1

89

Nicole Davis

@wifemomcpa100

2 years

Independent contractors are not independent contractors solely by declaration. There are actual rules. #TaxTwitter

11

10

85

Nicole Davis

@wifemomcpa100

7 months

Me & @tylerperry We’re sort of best friends now and I’m hiring his sister. 😜 What an incredible event! #DreamComeTrue @Mailchimp @QuickBooks #BlackHistoryMonth Fireside Chat Creation, Credit & Change Featuring Tyler Perry in Conversation with Soledad O'Brien.

14

0

89

Nicole Davis

@wifemomcpa100

3 years

#TaxTwitter There is a 10 year challenge on FB where you post a pic from 10 years ago and one from 2022. Desmond Hudson (a peer in the industry) posted this:

8

86

Nicole Davis

@wifemomcpa100

11 months

One thing about me: I’m going to cover my a$$. Your return was rejected because YOU did not provide the 1095-A. I have no clue about this until you let me know. Next year, it’s you not me. Happy finding a new tax professional. #TaxTwitter #bye

12

0

87

Nicole Davis

@wifemomcpa100

2 years

Paying your independent contractor is not really a payroll function. You’re actually paying a bill. They’re vendors not employees. #TaxTwitter

8

5

86

Nicole Davis

@wifemomcpa100

2 years

Check in when you are DONE! Sending positive vibes to everyone. May all your 8879s be signed and all your returns, accepted. #TaxTwitter

22

3

86

Nicole Davis

@wifemomcpa100

8 months

Score! I hired an accountant for my firm's books. She's already whipping me into shape. I love when people are passionate about what they do and own their work. 🥰

5

0

88

Nicole Davis

@wifemomcpa100

3 years

How do we get away working 32-36 hours a week and no weekends? We are 70% CAS. We are not high volume tax. The ones we do have are either CAS clients or pay a premium. Our minimum return price is $$$$: we don’t want to attract 1040 only. #setgoals #build #grow #TaxTwitter

13

0

89

Nicole Davis

@wifemomcpa100

1 year

2022 - The final numbers are in: What we wanted: Revenue Goal: $1.3mil Profit Goal: 30% What we achieved: Revenue: Close, but no cigar 🥖Accounting/CAS: 61% 🧈Payroll: 31% 🍿 Tax (stand alone): 8% 🍩Net profit ~ 19% Why didn’t we hit our goals? 1️⃣ We took our foot off

9

1

87