Ivan Braun Profile Banner
Ivan Braun Profile
Ivan Braun

@visualpharm

1,892
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329
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1,789
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4,110
Statuses

Founder of @icons_8 and @generated_media . Interviewed about #AI by @WSJ , @BBC , @nytimes . Leading a team of 170. Bootstrapped. 25 years in #UX .

Cariló, Argentina
Joined November 2008
Don't wanna be here? Send us removal request.
@visualpharm
Ivan Braun
7 months
Designers, serious question. Should I round the corners? Vote below👇
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@visualpharm
Ivan Braun
7 months
@mamboitaliano__ @elonmusk Africa is the only region that can afford kids.
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@visualpharm
Ivan Braun
6 months
3 reasons why you should keep inputs CLOSE to labels: 1. Faster to use. @lukew did some great tests in his book. 2. Avoid confusion, especially with long form labels or two-column forms. 3. Drake. #ux #ui #uiux #usability #uxdesign
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@visualpharm
Ivan Braun
5 months
We used to use a sluggish, early version of #AngularJS at @icons_8 . We spent a year optimizing it. And then we moved to @vuejs .
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@visualpharm
Ivan Braun
7 months
1. Started out a broke #UX designer, now I run a massive #design resource used by millions. Want the blueprint? Freelancing, unexpected niches, and building a crazy team. Buckle up for a thread! #freelance #businesstips
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@visualpharm
Ivan Braun
7 months
🎁 Freebie illustration pack. SVG, PNG. Easy to recolor in your brand colors. To download: 🔁 retweet this (you must follow). You'll get a DM with a link.
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@visualpharm
Ivan Braun
4 months
For clarity, use captioned icons, even if it means sacrificing some compactness. If labels aren’t an option, use hints. #UX #UI #UIUX #Usability #UXDesign
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@visualpharm
Ivan Braun
7 months
Gen X designer here. I was using @axurerp for years until I noticed my zoomer colleagues don't take me seriously. Shifted to @whimsical , and just like that, I'm no longer the team's museum exhibit. #ux #design #meme
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@visualpharm
Ivan Braun
4 months
This absurd virtual keyboard is apparently a safety feature. It randomizes the keys every time, which makes keylogging harder. And we thought CAPTCHA was the biggest evil. #ux #ui #uiux #usability #uxdesign
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@visualpharm
Ivan Braun
4 months
Cut meaningless notifications. Help users understand and solve problems. ❌ Vague errors ✔️ Clear, actionable notifications #ux #ui #uiux #usability #uxdesign
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@visualpharm
Ivan Braun
7 months
#UX is less moving rectangles, more editing text. I'll share 25 years of learning (mostly @NNgroup and @MrAlanCooper ) and personal experience in this thread. #uxwriting #designthinking
@michalmalewicz
Michal Malewicz
7 months
“my ux skill is all I got, please don’t say it’s just moving rectangles” 🥲
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@visualpharm
Ivan Braun
4 months
1. I wish Stripe offered a feature to screen for trial abuse. It’s not about genuine users who try the service and decide not to continue. The real issue is with those who repeatedly exploit free trials, continuously creating new accounts after their payments are blocked.
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@visualpharm
Ivan Braun
6 months
Design login forms for the future - 2024 style! #ux #uiux #uxdesign #usability
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@visualpharm
Ivan Braun
6 months
The button of the year by @mercury . Even in a boring sector like banking, they know how to excite users. Share the micro-iterations that wowed you!
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@visualpharm
Ivan Braun
5 months
Boost usability by swapping dropdowns for steppers in quantity selection. Steppers enable swift number adjustments with a tap or type. ❌ Cut interaction costs by ditching dropdowns. ✔️ Elevate usability with sleek stepper component. #ux #ui #uiux #usability #uxdesign
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@visualpharm
Ivan Braun
7 months
Draw a rounded button like it's 2000. Slice a circle into four parts and swap out the corners of a rectangle with these slices. #retro #ux #ui #uxdesign #uiux
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@visualpharm
Ivan Braun
5 months
Create the shadow effect with a combination of two to three layers; the closer to the object, the less diffuse and the more saturated the shadow. ❌ One bold shadow. ✔️ Multiple layers of soft shadows. #ux #ui #uiux #usability #uxdesign
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@visualpharm
Ivan Braun
6 months
Hate WEBP for the lack of compatibility? There's more to hate. Discover JPEG XL and AVIF — new image formats you've never heard of. They are actually cool: • outperform JPEG compression by 20-50% • support animations 🚀 Chrome supports them both. Would you use them?
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@visualpharm
Ivan Braun
4 months
Format text for user-friendly reading. ❌ Unformatted text is a pain ✔️ Use paragraphs and headings to break it down #ux #ui #uiux #usability #uxdesign
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@visualpharm
Ivan Braun
4 months
Clean URLs are a breeze to read and share. Simplicity wins! ❌ Unclear links ✔️ Clear, concise links #ux #ui #uiux #usability #uxdesign
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@visualpharm
Ivan Braun
5 months
Messengers should handle multiple messages sent one by one more effectively. When my daughter responds with a series of single-word messages, the constant notifications disrupt my life: ding, ding, ding, ding. Solution 👇
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@visualpharm
Ivan Braun
8 years
How to Use Code as Your Primary #Design Tool by @mattaussaguel via @UpLabsHQ #SVG #IxD #UI
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@visualpharm
Ivan Braun
7 months
Check out the new illustration popup! Better? Worse? Brutal feedback is welcome. I can take it.
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@visualpharm
Ivan Braun
5 months
We've been creating and selling icons for 20 years. The biggest mistake our customers do? Mixing and matching icons of different visual styles. Consistency is key! ❌ Mix-and-match icons? No thanks. ✔️ Stick to one style. #ux #ui #uiux #usability #uxdesign
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@visualpharm
Ivan Braun
4 months
In most cases, “UX” and “UI” could be used interchangeably. Purists debate the difference, but all we want is a good interface. #ux #ui #uiux #usability #uxdesign
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@visualpharm
Ivan Braun
7 months
Zuck goes hard announcing Llama 3 with a gold chain. Here's how I see the further releases #zuck
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@visualpharm
Ivan Braun
5 months
Make your brand color pop: If it's too light or dark, switch up the background or font color. Use a dark theme and underline links to show they're interactive. #ux #ui #uiux #usability #uxdesign
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@visualpharm
Ivan Braun
6 months
Don't wipe out user input when switching states! Keep user content intact whenever you can. #UX #UI #UIUX #Usability #UXdesign
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@visualpharm
Ivan Braun
2 years
A question to the Chinese designers. Would you like @icons_8 to create Chinese-adopted styles just for you? Or continue creating generic, Western illustrations?
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@visualpharm
Ivan Braun
5 months
Accessibility matters! Use high-contrast text for readability. ❌ Low-contrast text. ✔️ High-contrast text. #ux #ui #uiux #usability #uxdesign
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@visualpharm
Ivan Braun
7 months
Here are 3 problems of the @RottenTomatoes website. The last redesign made some of them worse. First, the content occupies about a quarter of the space, the rest is navigation, recommendations, and empty space. In the thread 🧵: 2 more problems and homework
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@visualpharm
Ivan Braun
6 months
What else would voice #AI disrupt? • Language classes: @italki etc. • Call centers: spamming us with calls and reading their scripts • Handling bookings, appointments, etc. • YOUR IDEA HERE
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@visualpharm
Ivan Braun
4 months
@Geologo_Trader One of many-many reasons to love Argentina!
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@visualpharm
Ivan Braun
7 months
Years ago, I read @randfish 's book, and one idea that’s really stuck with me is how he knows his team so well, he can smell their shit and tell you who it was! #DeepConnections
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@visualpharm
Ivan Braun
8 years
“The Critical Benefits Of Using Code to Design” by @MaterialUp #UX #UI #design #UIdesign
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@visualpharm
Ivan Braun
5 months
Clear, prominent action buttons boost engagement. Prioritize visibility and accessibility! ❌ Small, low-contrast buttons in the corner. ✔️ Large, high-contrast buttons up front. #ux #ui #uiux #usability #uxdesign
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@visualpharm
Ivan Braun
6 months
I've been a test monkey for our #AI for 5 years. Can you tell which photo is the real me, and which is our model from 2019?
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@visualpharm
Ivan Braun
5 months
Well done. The only thing: highlight the values, not labels. As could be white: in 22 min 120 mi/hr Could be gray: 80% charge Speed Who knows why?
@sovpal
Arkady
5 months
CarPlay updates are awesome! 🏎️
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@visualpharm
Ivan Braun
6 months
You could call it a stretch, but here's how we were rounding corners before.
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@visualpharm
Ivan Braun
7 months
@wiIdheartmahone Should we switch to squircle?
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@visualpharm
Ivan Braun
6 months
How did designers create these interfaces back then? 1. In @Photoshop 2. Enlarged 8x 3. Using a soft brush at 10% transparency.
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@visualpharm
Ivan Braun
5 months
Streamlined forms = higher completion rates. ❌ Long, complex forms with unnecessary fields. ✔️ Short forms with essential-only fields. #ux #ui #uiux #usability #uxdesign
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@visualpharm
Ivan Braun
7 months
I wonder who opts for those elaborate Baroque-style signatures. Definitely not a CEO with endless documents to sign. Keep your signature simple. #BusinessTips #CEOlife #StartupLife
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@visualpharm
Ivan Braun
6 months
Diving into @Jira was hell, but I've learned to enjoy it: • 📊 Velocity chart is the heartbeat of a team • 👍 Grouping issus by epics—well done • 🚀 Starting a sprint with a slider—satisfying. What do you love or hate about Jira? #JiraJourney
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@visualpharm
Ivan Braun
3 months
🚀 Want to launch AI or ANY products superfast? I launched 75 products in 5 years, including 11 AI ones. My secret? Killer design system. With it, 3 designers can design enough for 50 devs to code. Grab it: comment or repost, and I'll DM you the link! Follow me to get the DM.
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@visualpharm
Ivan Braun
5 months
I just discovered that @ChatGPTapp can draw the plots. Just tell it to do so. Here's what I've created with a bit of back and forth: @Airbus vs @BoeingAirplanes . Fuel efficiency vs order book size for each model. Anything suspicious? #chatgpt #ai #llm
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@visualpharm
Ivan Braun
4 months
Boost your site by checking logs and setting up redirects for common 404 errors. Search by URL to wipe out those pesky 404s for good! #SEO #webdevelopment #404 #optimization
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@visualpharm
Ivan Braun
5 months
Our Illustration Generator is now live on Product Hunt! 🎉 Going third. We’d appreciate your support 🙌
@icons_8
Icons8
5 months
Illustration Generator is LIVE on @ProductHunt ! 🎉 Generate illustrations without stealing from artists! No Midjourney vibes either 😏 Check it out:
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@visualpharm
Ivan Braun
7 months
#Usability of speed: <0.1 second — interface feels instant < 1 second — feels fast (here goes the zone to use loaders and progress bars) > 10 seconds — users switch to other tasks. That's what happened when @MKBHD used the new gadget @Humane to identify a truck model. He had
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@visualpharm
Ivan Braun
7 months
What is your worst neighbor? Mine: • Endless Reggaeton • Mosquito den in a swampy pool • Her dog bullying me in my backyard
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@visualpharm
Ivan Braun
6 months
Designers, ditch the ordinary forms. Say hello to SIGMA forms. Here's a challenge: How can we make the "I'm married" checkbox more SIGMA? #ux #ui #uiux #usability #uxdesign
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@visualpharm
Ivan Braun
5 months
My kid's messages interrupt me with constant notifications: ding-ding-ding. Messengers need to handle multiple messages better. The solution? Summarize them with AI. #ux #ui #uiux #usability #uxdesign
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@visualpharm
Ivan Braun
7 months
Here is why @canva bought @affinitybyserif according to our customer development
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@visualpharm
Ivan Braun
5 months
@Figma is restricting payment links in designs, creating a walled garden like Apple. It's the classic path of a monopoly. Being smaller than Apple, Figma might benefit from flying under the radar at first before catching the eye of regulators. The solution? 👇
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@visualpharm
Ivan Braun
7 months
Marking 20 years of @gmail , I'd like to pay respects to @InboxByGmail . It was the greatest piece of #UX that saved me days over the years. I miss you, bro. F.
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@visualpharm
Ivan Braun
7 months
Client ghosting you? I've got a trick for you. I've used it #freelancing , running a #design agency, and even with friends.
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@visualpharm
Ivan Braun
5 months
Go mobile-first for seamless design across all devices! Responsive design is essential! ❌ Desktop design squeezed into a mobile screen. ✔️ Mobile-first design with responsive elements. #ux #ui #uiux #usability #uxdesign
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@visualpharm
Ivan Braun
6 months
1. I live and work in the woods for 3 years. Here's the practical advice to those who consider. Thread and AMA 🧵
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@visualpharm
Ivan Braun
6 months
@YesMolotowa Шампунь? Только деревянный
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@visualpharm
Ivan Braun
5 months
🚀 Real-life redesign in action! Watch our original landing page before we transform it into sleek, bite-sized sections with a smart, grouped menu. 🎯 Check out the video to see the starting point! 👇 #WebDesign #UX #CaseStudy 1/7
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@visualpharm
Ivan Braun
5 months
I've just realized that we don't use watermarks for our icons. Instead, we show the large, non-watermarked icons to everyone. Why do people even bother buying from us?
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@visualpharm
Ivan Braun
6 months
I've used Scrum at our ranch. I was a Scrum master for a few teams before, but this time I learned more than usual 🧵👇
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@visualpharm
Ivan Braun
7 months
Fulfilling a childhood dream by buying a #tractor ! Couldn't find a tractor school, and I'm too shy to ask random dudes on tractors for lessons. So, I took matters into my own hands—tractor bought, dream in progress! 🚜✨ @kubota_usa #ChildhoodDream
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@visualpharm
Ivan Braun
5 months
Simplify navigation for a better user experience. ❌ Overwhelming menus with 3+ levels ✔️ Better categories, 2 levels max #ux #ui #uiux #usability #uxdesign
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@visualpharm
Ivan Braun
4 months
Ensure pop-ups can be easily closed. Avoid annoying users! ❌ Small, hard-to-find close button on pop-ups. ✔️ Large, easily noticeable close button on pop-ups. #ux #ui #uiux #usability #uxdesign
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@visualpharm
Ivan Braun
6 months
1/2 From my experience as a UX designer on my own self-funded products, I appreciate @jenninadler ’s example but see two practical insights: 1. Time is often better spent making the backend more stable. 2. The best error message is one that’s handled invisibly to the user. 🧵
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@visualpharm
Ivan Braun
6 months
Try this pattern as a user 30 times, and you’ll hate it. Instead of asking, “Are you sure you want to delete, or did you press it for lulz?” the interface should permit an undo.
@DamnGoodUI
Damn Good UI
6 months
Excellent example of great UX in this delete confirmation interaction by @nitishkmrk ⚡️
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@visualpharm
Ivan Braun
6 months
The best advice I ever got: 'Developers need a team.' On a budget, I tried friends, freelancers, and solo devs. They all lost interest, left work unfinished, or moved on. Only hiring a team of devs leads to a stable process. #startuplife
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@visualpharm
Ivan Braun
7 months
Why @WomenWhoCode has closed? *Speculations* Expenses of $4.1M are slightly larger than revenue of $3.9. Executive salaries are $1M for 5 people. One executive's salary may have saved the organization. Small print and credits 👇
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@visualpharm
Ivan Braun
7 months
Third, the #InformationArchitecture . There are no reviews for 3 Body Problem. Instead, you should navigate to season 1 and read reviews for @3body Problem season 1, even though there's only one season.
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@visualpharm
Ivan Braun
6 years
Cool Fonts VS Best #Fonts : What Are the Fonts Designers Actually Use via @PrototyprIO
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@visualpharm
Ivan Braun
6 months
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@visualpharm
Ivan Braun
7 months
I create prototypes like this. Do I deserve a @HermanMiller chair?
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@visualpharm
Ivan Braun
4 months
Keep interface icons simple for clarity! ❌ Overly detailed, cluttered icons ✔️ Clean, straightforward icons #ux #ui #uiux #usability #uxdesign
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@visualpharm
Ivan Braun
6 months
Many products and services are abstract. Designers are left with these options: 1. Use a cliché representation (like a pretty person at a computer) 2. No imagery at all 3. Abstract objects like this example (credits 👇)
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@visualpharm
Ivan Braun
6 months
We’re heading back to realistic #icons ! We’ll grow tired of flat and minimalistic styles and embrace realistic, textured, and colorful designs. Weird will become the norm. Then, as we get overloaded, minimalism will swing back into fashion. Such is the pendulum of #design .
@ilyamiskov
Ilya Miskov
6 months
Let’s please go back to this era. I’m tired of cheap and boring flat icons made in 2 minutes in Figma.
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@visualpharm
Ivan Braun
7 months
Adobe's "ethical" image generator, Firefly, has a hidden secret. It seems they used images created with Midjourney (about 5%) to train their AI. Is that really ethical? 🤔 #AdobeFirefly #AIethics
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@visualpharm
Ivan Braun
5 months
Ditch those field placeholders! They save space, but make users forget what they're filling out! ❌ Placeholders disappear on input ✔️ Placeholders suggest what to enter, fields have labels #ux #ui #uiux #usability #uxdesign
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@visualpharm
Ivan Braun
5 months
Layers in @figma must be named by AI like chats in @chatgpt . Change my mind. #ux #ui #uiux #usability #uxdesign
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@tranmautritam
Tran Mau Tri Tam ✪
5 months
If you ask me, do I name the layer in Figma? 😂
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@visualpharm
Ivan Braun
7 months
CEO of @Icons_8 here. As AI like @midjourney advances in creating #icons , I’m curious—how can our team of human designers continue to add unique value in the future?
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@visualpharm
Ivan Braun
7 months
This evolution began here #itjobs #techtalent #itcareers
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@visualpharm
Ivan Braun
6 months
I used to make pictures like this with my @CanonUSA in the 2010s. iPhones still can't imitate this bokeh, but they do everything else. Why buy a camera in 2024?
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@visualpharm
Ivan Braun
7 months
From my experience, some #usability testing participants act like this:
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@visualpharm
Ivan Braun
5 months
Toggle or checkbox? Opt for checkboxes when there's a Save button or similar. #ux #ui #uiux #usability #uxdesign
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@visualpharm
Ivan Braun
6 months
I'm so frustrated with #X . My #feed is flooded with mindless threads: "favorite snack?", "dark mode or light mode?", "how much money to be happy?". 🙄 How do I curate my feed for thoughtful posts (even beyond people I follow)? 🤔
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@visualpharm
Ivan Braun
7 months
I know white space is important, but we need to squeeze one more feature (my version) #ux #usability
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@DougCollinsUX
Doug Collins
7 months
“I know white space is important, but we just need to squeeze in one more feature.” #UX #design
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@visualpharm
Ivan Braun
7 months
1/7 Apparently, self-driving companies use generative #AI . They generate the cities to train the car AI. Our future cars would be trained to deal with glitchy mess like I circled. Where is this video from? 🧵
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@visualpharm
Ivan Braun
6 months
1/9 Conquering Imposter Syndrome for designers: unlock the secrets to confidence in #uxdesign ! With 25 years in the industry and no formal degree, I've mastered the craft. Join the thread for proven strategies and share your experiences too. #uiux #uxdesign
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@visualpharm
Ivan Braun
6 months
Let's save some space in UI. Why? Saving space is a must with complicated, professional UIs. How? Some examples: • Using icons without labels • Using shortcuts instead of buttons. For example, Cmd+C instead of a Copy button. • Remove dividers; instead of dividing, group
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@adamsilverhq
Adam Silver
6 months
UI/UX tip: Stop trying to save space in your UI. Start trying to save time for your users.
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@visualpharm
Ivan Braun
7 months
The day we lost $10M
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@visualpharm
Ivan Braun
6 months
What is the most common misuse of illustrations in design? Making them too small. As we create illustrations, our customers often make this mistake with our product. We see @CaptainMorganUS make the same mistake with their iconic character.
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@visualpharm
Ivan Braun
3 months
💥 Dashboards of the 80s 💥 ✅ Futuristic interfaces 🚀 ✅ Tactile feedback - you can use them with the eyes on the road ✅ Fast access - button is always 1 click away and not buried in the menus. Let's design websites like that! More photos in the 🧵
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@visualpharm
Ivan Braun
7 months
I generated @bryan_johnson in 2100. On a serious note, Bryan gives me hope to get younger, that's important for us, middle-aged men fighting hair loss.
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@visualpharm
Ivan Braun
7 months
I enjoy user interviews and find them useful. Here are a few tips about making them useful: 1. If I didn’t learn something you didn’t know, I know I designed this interview poorly. Take a recent case: we were designing my ranch (physical location), but we failed to find the right
@fffabs
fabio •◡•
7 months
User interviews are not as useful as they seem. Talking to customers will result in biased responses that will benefit one use case ignoring the rest of your user base. Hours wasted on user interviews should be spent on improving the quality of your product in the first place.
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@visualpharm
Ivan Braun
4 months
Give users control over notifications. Respect their preferences! ❌ Constant, uncontrollable notifications. ✔️ Adjustable notification settings. #ux #ui #uiux #usability #uxdesign
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@visualpharm
Ivan Braun
7 months
Someone got a huge @figma bill because his client added his whole marketing department as editors
@IamSherlocked44
Mrs Fox
7 months
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@visualpharm
Ivan Braun
6 months
Horrible. Businesses shouldn't raise subscription fees for current users. They deserve a discount for loyalty. At Icons8, we still respect the subscriptions from 10 years ago. Moreover, we show them a banner urging them to keep the subscription—the prices they pay no longer
@tibo_maker
Tibo
6 months
Beehiiv will make me pay 250% MORE 🤯 Friday I receive this amazingly well-written email (seriously, this is a masterpiece) 👏 First they congrats you 💸 Then they tell you about the price increase It blows my mind the increase is that big (and very time-limited grandfathering
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@visualpharm
Ivan Braun
7 months
Join the call to stop @Google from favoring @Reddit and @Quora over independent websites. Remember the days before the web was just a handful of platforms? When anyone could build a website and we all used bookmarks? How did we let it become an oligopoly?
@JonMiksis
Jon Miksis - Global Viewpoint
7 months
Our message to Google is simple: remove the site-wide classifier that is being used to punish small, independent websites. If you feel there are major issues with our sites, at least give us a manual penalty and explain why. But as it stands right now, there are thousands of
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