Victor Tomas | Google Ads for Ecommerce & DTC @victortomasecom Twitter profile

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Victor Tomas | Google Ads for Ecommerce & DTC

3 months

My name is Victor 👋 I run Google Ads for 7 & 8-figure Ecommerce & DTC brands ✅ 👉 My team & I manage account structures, strategy, feed management, conversion tracking, and much much more Here's some of my stuff ↴

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

7 months

My agency generates millions with Google ads But it's not by accident. It's by using our checklists Which I'm now giving away for FREE - but only for 48hrs! To get it, like & comment "checklist" What to do, in every campaign type, day-week-month, to make them print cash.

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

7 months

The best Ecommerce brands track their KPIs meticulously When I worked at Europe's fastest-growing Ecom brand ($200mil company), we did it like this Want to do it like the pros? Like & comment "KPI" (Make sure you follow me so I can actually DM you)

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

8 months

I have spent €5 million+ on Google ads Now I've created a guide with everything you need to run them All my knowledge in one place – it is the ultimate guide It's yours for FREE - but only for 48hrs! To get it, like & comment "YES" (Must be following to DM)

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

6 months

I worked in the influencer marketing department of a $200 Million business Now I'm giving away my old "Influencer Marketing Tracking Sheet" Want it? Like + Comment "Influencer" and I'll send it over (Make sure you follow me so I can DM)

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

11 days

Steal ALL my Google Ads Account Structures A good account structure is one of the most important aspects of Google ads, yet so many get it wrong So here👉 account structures we see killing it right now, for every industry we work in. Want it? Like + Comment "structure" below

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

10 months

I have generated more than €10 million in sales with e-commerce You NEED to know your numbers💲For example; at EXACTLY which MER% / ROI do you breakeven? With this document, you insert your fixed numbers, and you will instantly see all your KPIs This is a must for all

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

6 months

Want your Google ads to do numbers like these? I've published the ultimate optimizing and scaling guide for Pmax & Shopping campaigns To get it, just like the post & comment "ROAS" (You must be following me so that I can DM you)

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

11 months

We more than tripled this brand's Facebook ads ROAS our first month of working together A new client of ours (a high-end fashion & shoe brand) literally went from having between 1-2X ROAS in Facebook ➡️ to 3,6X in September, our first month together Keeping that up now in

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

4 months

This is how we're killing it for Supplement Brands / OneProductStore Brands / Anything with a clear problem-solution USP This is how

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

10 months

🌟Want to see how we pull data using Supermetrics? 📝How we use 'tracking notes'? 🥶Even get the template I use in the video? A few days ago I posted about how we use 'tracking notes' for our Google ads clients. The point is to be able to handle higher spending, more campaigns

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

10 months

We scaled this brand to over $350K during the first half of 2023 – using only Google ads 🧑‍🎨 Growing steadier by the day Here are the 4 steps we implemented to get them to this point: 1/4: Market research Knowing your customers is everything (for all paid ads) For Google ads

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

8 months

We help ecommerce stores & brands with their Google & YouTube ads to: 💥 Get it up and running from scratch 📈 Scale to increase sales 💸 Optimize to hit targets and create profitable results 🧵 Here's a case study thread with examples from all of the above 🧵

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

27 days

I created this Google ads script that adds negative keywords to your shopping campaigns automatically It goes through search terms → excludes what you tell it to Figured I might as well share it with the world! Leave a comment if you want me to send it over!

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

10 months

If you run a brand (fashion, skincare, jewelry) Your Google ads campaign structure is extra important I explain why in this video 🍬 (the original tweet is pinned in my profile) Thoughts? Leave em in the comments or hit me up in the DMs

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

5 months

I need a break #ppcchat

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

8 months

Google Ads Performance Planner My agency generates millions of € & $ through Google ads And this has to be one of the least utilized tools in the game A tool to: - predict your results - tell you areas for improvement - what optimizations to do -> for the ROAS/sales you

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

1 month

Haha don't work with big agencies

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

6 months

Google ads optimization basics: Low CTR? ↳ Improve your ad copy. High CPC? ↳ Improve keyword targeting. High CPA? ↳ Improve the landing page. Low ROAS? ↳ Improve AOV. Ofc it all ties together, but you don't need to tell me.

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

8 months

You don't scale Google ads by increasing the budget There's so much more to it Increasing the budget is just the last thing Here is how to actually scale your Google ads: 🧵

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

5 months

@daviefogarty Give it to charity

Daily P&L tracking sheet

January CIASO MEDIA DAILY KPI TRACKER TOTAL,$3,998,341.00,$300,000.00,$3,000.00,$150,000.00,$453,000.00,8.83,11.33%,74,950,$6.04,8,594,$52.71,$4,319.86,34,$477.88,$105,763.64,$26,440.91 Date,Revenue...

docs.google.com

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

3 months

1️⃣ Branded Search 2️⃣ Branded Shopping Watch me do this live and explain how it works: "Ridge" → just text "Ridge wallet" → shopping ads When the product type is added, shopping ads get triggered. This makes your setup extra important if your brand name has a product in it

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

5 months

Steal my campaign structure for DTC brands: ToF: YouTube Shorts Display ads ToF Search ads MoF: Pmax integrated retargeting BoF: Shopping ads BoF Search ads Pmax Remember to save if you want to come back to this later

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

7 months

[ This is for E-commerce Players ONLY ] You can increase your sales by 50-200% within 6 months by utilizing this better ≈ Shopping ads - literally 80% of ecom Google ads sales come from these ≈ There is not enough talk about how to structure your shopping & PMAX campaigns

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

8 months

I used to work with marketing for Europe's fastest-growing ecommerce fashion brand And I nagged my way in there Story begins when I was at the end of my one-year-long stay in London I was moving back home and needed a job I wasn't going to work at the local supermarket or

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

10 months

$155K turned into $1,75 mil Easy

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

8 months

Sunday’s at the office Anyone else working today?

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

5 months

This is the impact your conversion tracking has on Google Ads Can you see the correlation? The months with the best total KPIs coming from Google (first picture; GA4 UTM tags) Are the same months with the worst in-platform performance (second picture) Background Somewhere

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

10 months

The first client I ever signed was one of Sweden's biggest e-commerce stores within phone accessories They did €3mil / year then, now around €9mil / year I was going to handle their Facebook ads, €30K spend/month This was back in May 2020, 2 months into my agency journey,

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

8 months

Google ads – Branded search campaigns Everyone tells you to do them – but no one SHOWS you how Well, I do. In this video, I hop into Google ads and show how to exactly set up your Branded search campaigns - Remember to save this post to come back to later, if this is

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

7 months

I really enjoy running Google ads That's the tweet

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

7 months

20% better CPC on Google shopping ads - In this post I will explain how the system around Google shopping ads work - Why the system is the way it is - How to get the 20% "discount" Let's dive in! ––––––––––––––––––––––––––––––––––– When we say "Google shopping", the below is

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

8 months

First deal of the year done! €500 retainer, rolling contract Google or Facebook ads, will dive into their analytics first thing to decide what platform to put all the money into Happy scaling lads!

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

6 months

Google Ads account structure for Ecommerce businesses in 2024:

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

5 months

Scaled this brand from zero Google ads spend To €400-500 weekly spend To now €1800 weekly spend - ROAS +450% - CPA under €7 (Breakeven ROAS 200%) Campaign stack: - BoF Search - ToF Search - YouTube Shorts - Shopping Come at me

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

8 months

When you set up your Google ads Branded search properly You pay nothing for those clicks Look at that CPC; that is 0,017 Euros / Dollars per click Will show how to set it up tomorrow in a video breakdown Let me know if you want me to tag you there so you don't miss it

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

4 months

Delivering W's for clients no matter the size or niche 🧵⤵️

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

7 months

GOOGLE X PINTEREST They have announched soon you will be able to target Pinterest placements from the Google ads manager Will be launched during 2024 Who is excited for this?

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

4 months

Video breakdown of my tweet about bidding split account structures from a few days ago What are your thoughts on this, can we expand on it in any way? Anyway, we're seeing good results with this so will continue working on it and keep you updated

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

6 months

You're using Pmax wrong: ❌ ↳ One big Pmax ↳ With one big Asset Group ✅ ↳ Pmax split based on product categories ↳ Multiple asset groups split based on subcategories as well as ad placements

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

7 months

Simple Google ads strategy for ecommerce businesses 🧵🧵🧵 1. Launch a shopping campaign with all your products in it The point of this is to gather data on various products to see which ones you should focus on more in the future ––––––––––––––––––––––––––––––––– 2. Decide

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

8 months

[ Youtube shorts ] They might be the biggest opportunity of this year But how do you actually set them up? Well, I'm here to tell you. Save this post, because below I will go through every single step (with practical guiding images!) to launching your first YouTube Shorts ad

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

5 months

Spent €400k on Google Ads so far this year Here's the main things that have worked for us ↴

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

4 months

What are the biggest differences running Google ads in the US vs Europe? These are the bottlenecks you as a US brand need to think of when starting to run Google ads in Europe:

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

5 months

Google ads for a high-end men's jewelry brand spending $80k/month Some main principles I want to have in place: • Shopping-heavy setup, with a good amount of video as well • Search a bit sure, but very few go out looking for a necklace and buy from a text ad, lol • I'm not

Peter

@Peter_Quadrel

5 months

@victortomasecom $80K/m high end men's jewelry

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

1 month

Google people, which is worse Exact match or pmax

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

2 months

Performance max never works Performance max works wonders Who's right?

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

8 months

Last week was the first real job week of 2024 Sales wise: I had startup with a new client 3 first round sales meetings 1 meeting booked for tomorrow through a referral 1 meeting booked for this coming wednesday through cold call 1 new clients signed through a agency partner I

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

8 months

High-ticket clients are a whole nother thing Fewer amounts, higher amounts But Google ads work for almost everything

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

3 months

A/B Testing product titles for Google Shopping Ads You gotta do it. 9 out of 10 times we do it, we find something new working better than the original → Show up for new keywords → Increase relevance for certain keywords Here's how and why you should do it 📈

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

4 months

Pmax is a black hole But the fact that YOU can't get it to work, doesn't mean IT doesn't Here's the mistakes brands do, when using Pmax

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

7 months

Scale your Google ads like this - Launch - Set a target after 14 days - If the campaign is spending budget & above target - Increase budget 20% I think I just made you a milli

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

9 months

2023 was a crazy year Now it's the holidays and I've taken some time not posting Still working, but in other ways Though my business is actually built on working during the holidays For those of you who don't know I have run my agency for 3,5 years – but for the first 2,5 I

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

6 months

Do you actually know where your Google ads spend is going? A lot of times when we break down the spending allocation across products for ecommerce brands More times than often not the spending allocation does not align with the performance A majority of spend is going towards

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

7 months

When do I scale Google Ads budget up? Or down? When do I adjust the targets? All campaigns have primarily two major variables; budget & target. Now using these variables. Google will analyze how they can spend that budget for you. While also giving you the results you want. At

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

6 months

Audit your own Google ads #6 Location optimization Exclude poor-performing cities, countries, etc Did you know you could do this?

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

8 months

It's 2024 And Google ads is still the most reliable way of guaranteeing sales online Facebook ads can get you 10x, but it can also get you 0x Email is also very reliable, but you might sit there reading this and only have 20 subs, well then what do you do? Google can very

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

2 months

The superhero looks cool

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

7 months

Google ads strategy for ecommerce & DTC brands Follow each point, and get yours

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

7 months

Good morning

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

8 months

New coworking at the start of this year BTW Includes private gym, breakfast every morning, and a dope lounge There goes the intermittent fasting

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

6 months

Audit your own Google ads #8 Make sure you're targeting the right audiences

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

7 months

If I was running the Google Ads for @CRAFTD for @thedannybuck Here's what I would do differently compared to right now...

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

8 months

When I was 19 I got a €10.000 scholarship To go to London, and work for 6 months, at the Swedish Chamber of Commerce It was at the end of high school My school was going to send one student To London To work at the chamber Everyone could apply, but one person would get it

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

8 months

Audit your own Google ads #1 First one of many videos Quick & short videos telling you ways you can audit your own Google ads or your current Google ads agency Starting off: How many PMAX / Shopping campaigns should you have? (as an ecommerce store) Hope you like it!

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

7 months

For 6 months I worked with organizing events for the top-tier business elite in London Well, at least the Swedish community there I was young, just out of high school, and got thrown into the real business world just like that It involved long days Keynote speaking events

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

3 months

Swedish Midsummer GG for sure

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

6 months

Master shopping ads in 2024:

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

8 months

"As long as ROAS is over 200% keep scaling" On it. - BoF search - ToF search - YT shorts

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

8 months

Got low AOV? Running ads isn't everything we do, we also set strategy, create landing pages, and optimize our client's entire marketing funnel Increasing your ROAS is great But adding another €20 to each purchase you're already getting can be a game changer for growing DTC

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

7 months

As always High Fashion brands Is it's own thing

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

7 months

Did you know you can include your welcome code in you Google shopping ads? It shows up as a sale, and then improves your CTR, sales, etc Well, now you know. And here I talk a little bit about it, and how to do it

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

11 months

Google ads set up for fashion brands 🧣 This is the way we set it up for our fashion / clothing / jewelry clients ➡️ For practically all brands and eCommerce stores out there it's important to distinguish between brand and non-branded search Basically because branded search

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

9 months

A winner is just a loser that kept trying

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

20 days

The way you develop as an entrepreneur Is by making mistakes You learn from them, and you evolve That's the flow. And the only way you make mistakes Is by taking on tasks you don't know how to do Which is the same thing you do To scale your business So quite literally;

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

3 months

One thing I'm starting to realize since getting active here Growing my profile, building connections Is that the main thing it has given me Is not a bunch of clients (it gives me that too don't worry) but... The main thing is a huge edge in my home market here in Sweden I

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

4 months

It's time we talk about bidding split account structures for Google ads It is something we are testing out a lot with right now, and seeing exactly the results we want. So take a note, or just bookmark the post. Because here comes some game... As said though, still testing it

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

7 months

Never have I shared this much value. How to analyze your Pmax script numbers -> (Most importantly) How to optimize depending on what you see in there. I broke this down last Friday in my newsletter and it was too appreciated not to share it here as well En-fu****n-joy.

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

7 months

Started with Tiktok TODAY If you want some solid Google ads content there, my profile is @victortomasecom Anything you would like me to do a video about?

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

7 months

"How often can I increase my Google ads budget?" Not too often Increase 20-30% Within 7 days, did it spend the entire increased budget? Probably not right Maybe within 14 days though! But did your results stay ROI positive? If yes, increase again

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

7 months

Ok shoppimg or pmax? "Victor which should I run" You should run both Working together Creating an ecosystem What do you other Google experts say?

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

7 months

Audit your own Google ads #2 Search campaign structure + including/excluding search terms + why it is important Questions? Just let me know.

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

2 months

Fill in the blank: ”Me when…” I’ll start: Me when Google changes back the ads UI

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

7 months

If I was running the Google ads for @altfragrances for @sabacommerce Here's what I would do differently compared to now...

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

4 months

I’ve spent a F-load on shopping ads – And considering so many brands right now can’t get theirs right Here’s 4 fundamentals that are still important, and 3 new-wave strategies you need to see success with Google shopping ads in 2024

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

7 months

Feb is always slow

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

28 days

So I just finished an audit for a shoewear brand here in Sweden They were running mostly Pmax & my main take was that their whole structure was wrong for them as a brand 1) Because the way they were running Pmax was just wrong 2) In fact they shouldn't even have been running

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

6 months

[ SEARCH CAMPAIGNS ] Oh our little son, he might not be our favorite, but he's definitely our oldest Search campaigns are still the core of Google ads, but the techniques have changed a lot How do you set them up, from not having any to having good steady money-printing ads?

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

8 months

I got asked a very common question in the beginning of this week "What Google ads campaign structure would you use for a brand new account (gym wear brand)?" So this is how I would set it up, for any type of new account actually (clothing or not) 1. I would start off with a

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

7 months

High ticket ecom With less than 5k month budget I see all of you running 20+ campaigns. Don't. Here's why.

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

6 months

Haha weekend shenanigans

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

7 months

YouTube Shorts Ads THE big opportunity for 2023 Here’s a quick guide: Prepare your videos: Create a YouTube channel, enter info, upload videos (public or sharable) Set up your campaign: Target YouTube shorts with your settings, run ads on mobile devices only Add your videos:

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

3 months

Oh nevermind me🥱 just working my way through our new client's previous search campaign Send help #ppcchat

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

8 months

Your DTC brand needs less of this: - Fancy €10,000 website - Overproduced ads - €15k/mo+ media buying agency And more of: - Understanding real KPIs such as LTV, CAC - Dope creative strategy - Landing page optimixation Does anyone have something to add?

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

5 months

Easter’s been good

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

6 months

How to make the shopping ads perform better Inside your Performance Max Yes, it can be done. How do you ask? Like this I say.

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

4 months

Last week I signed my 13th new client this year 13 was the magic number for me Why? Last year I had no real way of generating leads I tried so much, but nothing worked But I'm a grinder, never stopped When leads weren't coming in, I chose to focus a lot on honing my skills

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18

Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

8 months

Haha our Google ads system is almost too good This weekend's results for a client Did you also have a successful weekend?

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

7 months

Imagine you’re a 20 year old girl searching on Google For high quality skincare And you get these 2 search ads: A. “Soft cheeks and glowy skin” B. “Removes wrinkles” Which one would you most likely click on? A or B? Why? 👇

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Victor Tomas | Google Ads for Ecommerce & DTC

@victortomasecom

4 months

A lot of talk about how Pmax doesn't drive incrementality... And a lot of brands are cutting Google spend because of it I obviously don't know your accounts, but my guess is it's because you're over-relying on Pmax + letting it retarget all your visitors (causing it to retarget

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