Vasile Toderascu @v_ppc Twitter profile

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Vasile Toderascu

@v_ppc

8 months

I spent 5 hours breaking down one of the most complex Google ads topics - Audiences (This helps me generate 6 fig/m) But I made it easy for you. It’s FREE for 48 hours. Like + Comment “Audience” and I'll send it over. (Follow so I can DM)

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Vasile Toderascu

@v_ppc

8 months

You can make an extra $235K by the end of 2024 by knowing how to scale Google Ads So I created the only guide you’ll ever need about bidding strategies It’s FREE for 48 hours. Like + Comment “BID” and I'll send it over (Follow so I can DM)

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Vasile Toderascu

@v_ppc

7 months

To scale your Google Search campaigns to 100k/m+ All you need is the right structure I created the only guide you’ll ever need about the structure of search campaigns for ecom It’s FREE for 48 hours. RT + Comment “SEARCH” and I'll send it over (Follow so I can DM)

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Vasile Toderascu

@v_ppc

9 months

Struggling to optimise your product data feed? Most advice on X lacks clarity or detail I’ve put together a 20 minutes video & a Notion doc that shows you how optimise your GMC like PRO with a real example Like + Comment “feed” and I'll DM it (must follow so I can DM you)

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Vasile Toderascu

@v_ppc

10 months

A couple of weeks ago I did an audit for a high ticket brand that spends over $20k per month on Google ads And I am sharing this 7-pages audit with you for FREE It covers: 🪟Macro & micro view 🏠Foundations ✅Data feed optimizations ✅Current campaigns & optimizations ✅

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Vasile Toderascu

@v_ppc

7 months

Anatomy of a shopping ad: • Promotions • Product image that stands out ↳ *it can be improved here • Brand in position 1 • Maxed out title ↳up to 150 characters • Product ratings • Brand • Material • Color The more time you invest in optimising your Google Merchant

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Vasile Toderascu

@v_ppc

11 months

I generated over $3M with Google ads for DTC brands in the last 12 months. This was done in different niches: health, beauty, home decor, accessories. And with each passed month, results are getting better. If you're not coming to me for e-commerce Google ads, good luck 😉

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Vasile Toderascu

@v_ppc

11 months

My first 8 dropshipping stores failed… None of them made any profit I was putting a lot of effort in each store All I experienced was disappointment It seemed like everything I tried was just falling apart At that time I was still a student with a part-time job I

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Vasile Toderascu

@v_ppc

7 months

To run Google ads, your website should have at least: • business email address • business phone number • business physical address • customer service availability • track order page • contact us page • about us page • privacy policy • shipping policy • return

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Vasile Toderascu

@v_ppc

9 months

Just crossed 300 followers in a little over 2 weeks Celebrating every small win

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Vasile Toderascu

@v_ppc

10 months

Working today on improving the design for my agency website It's going to be 🔥 Here is a sneak peak

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Vasile Toderascu

@v_ppc

8 months

Ever wondered how Google ads look depending on the campaign type? Here is a beginner-friendly breakdown for you. If you find this post interesting, follow me @v_ppc for more content like this.

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Vasile Toderascu

@v_ppc

10 months

In the past 20 months, I've helped multiple brands add 40-50% to their bottom line revenue. All I did was run their Google ads. > Competitor analysis > Keyword research > Audience insight > Google analytics review & setup > Google Tag manager review & setup > Google merchant

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Vasile Toderascu

@v_ppc

9 months

Ignore in-app metrics if you want your brand to grow Google’s or Meta’s KPIs might not always show the full picture. And might make you think it's not worth advertising. This is not applicable to every brand. Rather more for brands with higher budgets & for brands with

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Vasile Toderascu

@v_ppc

11 months

I turned $136k into over half a million $ for one brand partner this year Let me explain how: 1. Background This is an international brand in the health niche. It is pretty big on Meta ads with VSLs. Their main markets are US followed by UK, AU, CA and some smaller

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Vasile Toderascu

@v_ppc

11 months

Here is how I optimise Google ads like a PRO 7 of my KPIs are custom columns Let me explain how in this quick video Follow me @v_ppc for more content like this

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Vasile Toderascu

@v_ppc

10 months

I managed to add over $360K (USD) in revenue for a DTC brand partner in only 7 months It’s time for a new case study. // TECHNICAL Google Ads tweet // ------------------------------------- #1 - Background This brand is in the automotive space selling accessories for cars.

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Vasile Toderascu

@v_ppc

6 months

You need to be tracking at least 3 conversion actions if you want your Google ads to properly optimise • Add to Cart • Begin Checkout • Purchase

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Vasile Toderascu

@v_ppc

11 months

You can now create Google Analytics audiences directly inside Google Ads. Pretty useful feature.

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Vasile Toderascu

@v_ppc

7 months

How to see which ad copy performs the best for Google ads. You can see which headlines and descriptions Google prefers. You go under Ads -> View Asset Details And you will see the impressions and a rating for each headline/description. The rating can be: Best, Good, Low,

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Vasile Toderascu

@v_ppc

8 months

I’ll never worry about generating great results for ecom brands again. For example, I’ve been able to bring this brand over €200K in just 90 days. If you want to get results like this, hit me up.

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Vasile Toderascu

@v_ppc

7 months

To accurately track Google ads conversions, you need all 3 parts to work perfectly:

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Vasile Toderascu

@v_ppc

9 months

Enjoying a nice dinner

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Vasile Toderascu

@v_ppc

6 months

Which ad will mostly like win the click? The one on the right. Pretty obvious... • Lifestyle image that stands out • Optimised title • Product ratings Yet a lot of brands don't invest time in optimising shopping ads.

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Vasile Toderascu

@v_ppc

7 months

I am not anonymous on X anymore People resonate better with other people Not a random JPG

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Vasile Toderascu

@v_ppc

9 months

Guess when did I took over this brand

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Vasile Toderascu

@v_ppc

10 months

I have to work from a coffee shop today. The whole building where I rent my office is closed. Do you work today?

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Vasile Toderascu

@v_ppc

9 months

Ever wondered how to grow your ecom brand long-term? In this quick video, I explain why focusing only on Google's or Meta's metrics might not be the best idea. Follow me @v_ppc for more content like this.

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Vasile Toderascu

@v_ppc

9 months

Slowly scaling this brand partner We are around €800 per day in ad spend ��1k per day coming soon

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Vasile Toderascu

@v_ppc

9 months

It’s Sunday. It’s time to relax and recharge my batteries.

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Vasile Toderascu

@v_ppc

8 months

These are the most important attributes in GMC that make the biggest difference #1 Price #2 Title #3 Google Product Category #4 Image #5 Description #6 Product identifier Focus on these first.

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Vasile Toderascu

@v_ppc

9 months

If you want profitable Youtube ads, don't forget to exclude the display network & mobile apps. It's recommended to also exclude any music or kids related channels.

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Vasile Toderascu

@v_ppc

11 months

My business is growing fast. I am about to start working with 3 new brand partners starting from December. Here’s the journey: Started with dropshipping. Failed at it multiple times. So many times that I lost count. Transitioned to crypto. Tried almost everything:

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Vasile Toderascu

@v_ppc

8 months

Just crossed 700 followers The goal is 1k asap

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Vasile Toderascu

@v_ppc

9 months

Going to spend some time doing some FREE Google ads audits for ecommerce brands If you want me to give my honest feedback on your account And give you new ideas that can help you generate more sales Then drop me a DM with your store link

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Vasile Toderascu

@v_ppc

9 months

Running profitably Google ads for new brands is so much more difficult than scaling stores that have some sales and history

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Vasile Toderascu

@v_ppc

8 months

Not uploading regularly your customer lists might be the most common mistake I see ecom brands do You don't need to do it manually Just use the Simprosys Customer Match Lists app It's $3 per month. Thank me later.

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Vasile Toderascu

@v_ppc

9 months

I see very often brands that don't have an advertising problem But a business problem Their profit margins & AOV are too low Make sure your business has good unit economics before scaling

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Vasile Toderascu

@v_ppc

7 months

Recently I outranked a competitor by bidding on his own brand name. And it's working like crazy. How? Our price is a bit cheaper and I use this USP in the ad copy. If you're not coming to me for e-commerce Google ads, good luck 😉

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Vasile Toderascu

@v_ppc

11 months

For 3 long years, I worked at a 9-5 job. It offered stability, a steady paycheck, but a growing restlessness within me. In my free time, I explored different business ideas: dropshipping, crypto, affiliate marketing… And I found I am good at media buying. After juggling my

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Vasile Toderascu

@v_ppc

8 months

Did an audit for an ecom brand this week The owner was surprised by how in-depth, on point & at the same time insightful it was Most agencies put very little effort into actually understanding the business They do audits by following templates Quality over quantity, guys

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Vasile Toderascu

@v_ppc

8 months

What's a current trend that big guys in e-commerce do? They launch native ads. The CPCs are so cheap there. They have an omnichannel approach mainly focusing on: • Facebook • Google • Native

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Vasile Toderascu

@v_ppc

6 months

Last week I did an audit for a brand spending over $30k per month on Google ads. Over 40% of the traffic from PMAX was brand. No wonder some less experienced advertisers don't trust Google results. You need to: • Exclude Brand from PMAX • Have a dedicated Brand campaign with

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Vasile Toderascu

@v_ppc

10 months

We've been able to lift the Misrepresentation suspension for 2 GMC accounts in the last 7 days. One of them was suspended since summer. These are brands with huge potential. 2 more to go.

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Vasile Toderascu

@v_ppc

11 months

Another happy partner because of my skills and strategy This has become a normal occurrence now This dropshipping store needs a 2 ROAS due to low COGS And as much scale as possible The results have exceeded their expectations Want a free audit of your ad account? Click

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Vasile Toderascu

@v_ppc

10 months

I spent 5 hours to record a VSL today. My voice is sore. I hope the result will be worth my invested time & effort.

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Vasile Toderascu

@v_ppc

7 months

You can add an extra 50% revenue to your Google ads I did it recently for a relatively new brand partner in the health niche Their revenue went up by +188.06% in just 90 days of working with me How does it work? 1. Audit the ad account 2. Fix the technical fundamentals 3.

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Vasile Toderascu

@v_ppc

9 months

Love this type of feedback from our brand partners

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Vasile Toderascu

@v_ppc

9 months

Old e-commerce funnel: Product Page -> Add To Cart -> Checkout New e-commerce funnel: Advertorial -> Product Page -> Checkout Do you think the new one is better?

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Vasile Toderascu

@v_ppc

7 months

Sometimes in business having the right connections matters more than offering the best service on the market Do you agree or not?

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Vasile Toderascu

@v_ppc

10 months

This week I am starting to run Shopping ads through a Comparison Shopping Service (CSS) for a UK retailer The ads are supposed to be by 20% cheaper Really excited about this Big shout-out to @Tomas15V for helping me with the integration

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Vasile Toderascu

@v_ppc

8 months

As long as you’re getting over 30 conversions a month for a campaign, you’re in good space to use smart bidding

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Vasile Toderascu

@v_ppc

8 months

Nobody tells you that Google ads take time to optimise In most cases, your campaigns will not be instantly profitable Allow them between 30-60 days before making any conclusions In the meantime, tweak and improve them

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Vasile Toderascu

@v_ppc

10 months

"Dude the stats are crazy..." I didn't say it

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Vasile Toderascu

@v_ppc

7 months

After 10 months of struggles, we were able to recover the Google Merchant Center for another brand partner. It's a personal record (not that I am proud of it) During this time, we worked with 6 GMC guys/agencies to recover it. Kudos to the brand owner who never gave up. It

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Vasile Toderascu

@v_ppc

9 months

How should you measure the success of visual campaigns? You need to have visual campaigns for people to engage with them. You can test Youtube, Demand Generation and Display ads and look at the following: • Are branded searches going up? • Are my CTRs going up? • Are my

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Vasile Toderascu

@v_ppc

11 months

Here is how I managed to add €152K in revenue for one brand partner in a little over 4 months 1. Background This is a new brand in the health niche. They sell in a relatively small European country. We were having a lot of top funnel traffic coming from Meta ads. The brand

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Vasile Toderascu

@v_ppc

7 months

What does it take to be successful with Google ads? • Have a compliant website • Install conversion tracking • Research existing demand • Competition research • Keyword research • Understand customer lists & audiences • Create compelling ad copies • Data feed

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Vasile Toderascu

@v_ppc

9 months

What to do if your brand has high CPCs? • Try to go after broader keywords • Try to find alternative ways that users are searching for your products • Go after competitors (still can be expensive though) • If you don't sell other brands, you need brand recognition to help

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Vasile Toderascu

@v_ppc

1 year

Here is how I customise my columns to efficiently optimise Google ads of ecom brands 7 of my KPIs are custom columns. Let me explain. The data should tell a story. If you have KPIs that don’t help you see the full picture or confuse you, remove them from your columns. 1st

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Vasile Toderascu

@v_ppc

7 months

Did you just start running Google ads and don’t know which metrics matter? Here is a quick beginner-friendly breakdown for you. If you find this video interesting, follow me @v_ppc for more content like this.

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Vasile Toderascu

@v_ppc

8 months

One of my brand partners got their Fb page shut down They are working on recovering it In the meantime, Google is still performing well We had to decrease a bit the daily budget The majority of traffic is coming from Non-Brand campaigns Never rely only on 1 traffic source

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Vasile Toderascu

@v_ppc

8 months

A brand owner told me his agency charges an extra €500 to install another tracking Because during my audit I spotted issues with the current tracking I understand the concept of upsells & cross sells But this is not how business should be done

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Vasile Toderascu

@v_ppc

10 months

This might be the most annoying update Google has made ever. Why a suspended GMC should lead to a suspended ad account?

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Vasile Toderascu

@v_ppc

11 months

How are Google ads different from Facebook ads for ecom brands? I created a list for you to be able to decide what makes the most sense for your brand. I tried to generalise, there are always outliers. Google ads: • Intent-based / demand-capture targeting - reaches users

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Vasile Toderascu

@v_ppc

11 months

How I create a new Google ads account without getting suspended. Some brand owners have issues dealing with suspensions when creating a new ad account. Especially if you tried signing up in the past and got suspended. Here is how to increase your changes to get your ad account

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Vasile Toderascu

@v_ppc

8 months

Have you ever seen brand campaigns that don't work? I have. This brand has a lot of copy cats on the shopping network that sells the same product for almost 2x cheaper.

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Vasile Toderascu

@v_ppc

11 months

If I were running Google ads for a new brand in 2023 Here’s how I would take it to at least $100k in revenue in the next 3 months. 1. Customer Persona Deep Dive First, we need to get a baseline of the current customers & audiences already interested in the products The data

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Vasile Toderascu

@v_ppc

10 months

Every ecom brand that runs Google ads needs: • a macro conversion set up as primary - Purchase • a Google Analytics macro conversion set up as secondary - Purchase • non-negotiable micro conversions set up as secondary - Add to cart & Begin checkout • optional micro

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Vasile Toderascu

@v_ppc

8 months

Love to see how this brand partner grows Google ads are just one piece of the puzzle You need an omnichannel marketing approach

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Vasile Toderascu

@v_ppc

7 months

Is it bad to pause Google Ads for your ecom brand? Yes, you're basically messing up with the optimisation of the algorithm. Try to decrease the budget instead. If you really need to stop the ads temporarily, set up the budget to $1 per day.

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Vasile Toderascu

@v_ppc

11 months

Here is how to properly test and confirm results for your brand. Google ads has this tool called experiments. It's the most diverse testing tool for almost everything. Here are some examples of tests you can perform: • tests that change the structure within a campaign:

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Vasile Toderascu

@v_ppc

10 months

Ever wondered on how to automatically improve your ad copy? Use the keyword insertion tool. Syntax: {KeyWord: Product name} Google will try to replace this code with one of your keywords in your ad group. If it can't, it'll use the default Product name. This makes your ads

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Vasile Toderascu

@v_ppc

11 months

I have rewatched one of my favorite movies and this quote got me thinking. As an advertiser myself, I see things from two perspectives: the consumer and the marketer’s. As a consumer, you may argue that advertising is a form of manipulation. Marketers take advantage of the

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Vasile Toderascu

@v_ppc

11 months

I turned $136k into over half a million $ for one brand partner this year In this quick video, I am walking you through the strategy Follow me @v_ppc for more content like this

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Vasile Toderascu

@v_ppc

7 months

What can you do when copycats pretend to be your brand on Google ads? A.k.a. bidding on your brand keywords & using your brand name in Shopping ads Let's break it down.

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Vasile Toderascu

@v_ppc

11 months

This 4-month old brand generated 6 figures with Google ads Maybe not the craziest results, but still proud of it Spend: €32.2K Total revenue: €136k • Brand €18.57k • Cold: €117.43k Campaigns: • 4 Performance Max campaigns - one for each best seller • 4 Search Non-Brand

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Vasile Toderascu

@v_ppc

6 months

Can your brand scale with Google ads? There are a couple of criteria you should follow: • competitive pricing • existing demand • realistic CAC Let’s break it down using an example. Assume we want to sell the supplement - sea moss. ------------------------- Competitive

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Vasile Toderascu

@v_ppc

10 months

Nothing worse than starting to work with an agency that does some changes in your ad account in the beginning And then nothing happens... No testing new ideas & no updates from their end Just collecting retainers month over month You might be laughing! But there are

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Vasile Toderascu

@v_ppc

7 months

Traveling a bit

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Vasile Toderascu

@v_ppc

11 months

I am constantly thinking about my business Even on the weekends How do you unplug from work and relax?

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Vasile Toderascu

@v_ppc

7 months

Struggling with grouping your keywords in ad groups? Use the grouped view in the keyword planner. Good starting point.

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Vasile Toderascu

@v_ppc

9 months

I'd like to share my positive experience working with Veixreels. Before working with them, I had never created a VSL. I was clueless about scriptwriting and the elements of a high-quality professional video. The guys expertly guided me through camera setup, script writing, and

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Vasile Toderascu

@v_ppc

10 months

I get a lot of DMs from people who want to improve their Google ads performance But most of them aren’t serious How do I know? I give them a simple task to book a free call and see if I can help them Guess how many actually book a call? Less than 1/3 of them How ridiculous

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Vasile Toderascu

@v_ppc

1 year

I completed all 6 main Google ads certifications in under 24 hours. Did I want to do it? Hell no. I never have free time. I was rather forced to do it. But now I am officially certified at Google ads. Sometimes all you need is an extra push.

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Vasile Toderascu

@v_ppc

6 months

If your website has good SEO, you need to run Google ads asap. You know already which products and keywords are working well. It will 10x your growth in a short period of time.

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Vasile Toderascu

@v_ppc

11 months

How are Google ads different from Facebook ads for ecom brands? In this quick video, I created a list for you to be able to decide what makes the most sense for your brand I tried to generalise, there are always outliers Follow me @v_ppc for more content like this

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Vasile Toderascu

@v_ppc

1 year

Last week I got this message from a former client. Let me give you some context. We have been working together for other 10 months. They loved the results I delivered. I was managing both Google and Meta ads for them (my only Meta account). Only problem: I didn't handle

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Vasile Toderascu

@v_ppc

10 months

As a business owner, I've experienced a profound transformation in the last couple of years. Let me share with you my journey of the mindset shift. Then: My initial focus when I started was purely on short-term gains. I wanted to make a quick buck online and feel good

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Vasile Toderascu

@v_ppc

11 months

Broad match keywords are the best for scaling your generic search campaigns. Using broad means ads may show on searches that are related to your keyword, but don’t contain the direct meaning of your keywords. Here is how Google explains the difference among broad, exact and

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Vasile Toderascu

@v_ppc

10 months

I recently generated over $15k in revenue for a new brand partner in only 3 weeks. We started spending on the 29th of November. And the real results are even better. They made some changes to the website in the middle of December and tracking failed. You can see a drop in

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Vasile Toderascu

@v_ppc

11 months

A friend asked me if I can run Google for his supplement brand He is doing great with Meta ads The product is also picking up on TikTok I used the keyword planner to asses the demand for this product And it showed me this Great demand! However, this is a misspelling of the

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Vasile Toderascu

@v_ppc

1 year

This year I talked with over 50 6-8 figures brand owners & audited over 15 Google ads accounts. Here are the 12 most common mistakes brands are making with their ad accounts. These are low hanging revenue fruits: 1. Optimising for unnecessary conversion actions 2. Optimising

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Vasile Toderascu

@v_ppc

9 months

Should be good

Max | Google Ads

@lifemaximised

9 months

I want you to increase your brand’s ROAS by 400%+ So I distilled 20+ hours of Google Ads audits into a <5min read. It will help you: - Start profitable Google Ads - Fix underperforming Google Ads Just like this tweet and comment “audit” to get it. (Must follow for DM)

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Vasile Toderascu

@v_ppc

7 months

Don't do this It looks scammy asf Would never use their services even if I needed it

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Vasile Toderascu

@v_ppc

11 months

Ever wondered how to structure Google ads for your ecom brand? In this quick video, I give you a good example. Follow me @v_ppc for more content like this.

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Vasile Toderascu

@v_ppc

8 months

Why do you need a brand campaign? • users are already familiar with your company & products at some level -> your brand campaign will perform quite differently from your non-brand campaigns • you need to control & manage budget/targets separately

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Vasile Toderascu

@v_ppc

6 months

Shopping ads are likely driving 80% of your Google Ads revenue. To maximize your results, consider these tips: → Test different product images: Visuals matter. Experiment with various images to stand out from your competition and improve your CTR. →Try out product bundles:

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Vasile Toderascu

@v_ppc

11 months

If you're targeting multiple countries in one campaign with Google ads, observe how each country is performing individually. Every country that has over 30 conversions in the last 30 days deserve its own campaign. This is because each country has its own unique KPIs.

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Vasile Toderascu

@v_ppc

11 months

You won’t believe what happened to a friend right before BFCM All his 4 Facebook ad accounts got restricted He had one account for each market He tried to open some new accounts this week But they got blocked again His score page is not even bad - a solid 4.1 On top of

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